Evolution of typography

Page 1

The Evolution of Typography By Holly Nation


Used Modification

My final modification that I decided to go with was round the serifs to give a soft looking approach. I named it Century shores because of the soft edges.


Where the concept came from •  Century shores and century schoolbook is an old looking type so I decided to go back to the beginning and make a book about the History of typography. •  I picked to use a trade book (15cm x 23cm) using cream uncoated pages.


Steps •  I drew out my ideas on scrap paper and also measured out the size of the book. •  Looked at ideas on Google and Pintrest


•  I noticed most old books the content was present in columns and used patterns. •  I looked at old books made modern


•  I then picked out a vintage wallpaper pattern to include in the book. •  I found an old frame that is commonly used for titles of old old books.


•  With the content I put into the InDesign document and tested different layouts for the title, contents, chapter beginning and body copy. •  My favorite layout went as the master page.



Reasoning for using the concept for the book •  The content was from articles from I Love Typography. •  The text is written in a modern way, so I wanted to design it based on modern vintage. •  Vintage would include the old that the text is about. •  The modern would include how the text is written.


Your Grid structure




Point size of typeface and other technical parts •  The Point Size in my book for body copy is 7.5 •  Subheadings are in small cap bolt •  The drop cart, drops 3 lines


Title



Contents Â



Chapter Beginning •  I included roman numerals and the actual chapter number to con4nue the theme of mixing new with old.



Body Copy 1 •  Body copy 1 is used for the first two pages after the beginning of the chapter. •  The introduction into the chapter is always put first and is half a column bigger than the other content because it is more important. •  Has the drop caps



Body Copy 2 •  Body Copy 2 is used if there is any remaining content that another page has to be created. •  The remaining content is under sub headings. •  Each subheading is the beginning of a new column




What I have learnt and what I would change •  I have now know to keep you files together when creating an InDesign document. •  I would change the layout of the body copy •  Make the book more engaging


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.