Growth Summit Partner Quarterly Magazine | Summer 2023

QUARTERLY MAGAZINE

Resources for HomeSmart Professionals

LETTER FROM THE EDITOR

Dear Reader,

As the 2023 housing market continues to stubbornly dig in its heels, I’m encouraging you to “buckle in” as well — strengthen your foundation, and get back to basics. Marketing yourself as a knowledgeable, proven real estate professional and staying top-of-mind in your sphere of influence should greatly assist you in weathering this market. Now is the time to revisit social media marketing, farming, mailers, drip campaigns and drawing attention to your listings (both “solds” and “for sales”).

The more your past and present clients continue to see you as an expert in the industry, the more calls, texts and emails you should receive.

To that end, the national partners you find in this edition of Growth Summit Partner magazine are well suited to provide you with that edge. Here you’ll find innovative and tested products and services that benefit both you AND your clients. Many programs and packages are available exclusively to you as a HomeSmart agent. Take advantage of this robust network of resources, and in turn — grow your own!

Sincerely,

Todd Sumney

Todd Sumney Chief Industry Officer

A SPECIAL THANK YOU TO OUR homesmart growth summit partners

How Can You Protect Buyers and Sellers?

Three words: American Home Shield

Buyers are more cautious as higher mortgage rates squeeze financial limits: They want to be prepared for the unknown and protect their budgets from the rising costs of repairing and replacing household systems and appliances. Sellers will find that buyers are hesitant to purchase a home sight unseen or offer above the asking price. Sellers can expect to see contingencies become more common as well.

What’s the Solution?

Including a home warranty at the listing can address covered issues not found during the home inspection, help manage out-of-pocket expenses, and strengthen buyer confidence!

Creating a New Category of Mortgage

With Arrival in your toolbox, you can potentially double your sales and earn higher commissions — all without having to take a discount. You can be a hero to your buyer clients who have suffered losing out on multiple offers, and help out your sellers who feel stuck in their current home. With Buyers and Power Buyers, we are here to help you compete, especially when it comes to disintermediating your commission model. The vehicle for all this positive change is the Arrival Home Loan.

The equity your client has built up in their current home is the BRIDGE to their new home. Buying before selling starts here

Help your client plan their Arrival into their new home and maximize their profits from their current home. Reach out to info@arrivalhomeloans.com to find out more.

American Home Shield is the smart decision. Both sides of the negotiating table need a solution to protect their interests, and real estate professionals need a way to help keep deals on track.

LEARN MORE

Get More Seller Leads and Win More Listings

Grow Your Business With Black Knight

In today’s housing market, you need the best and most innovative solutions to grow and sustain your business. Black Knight delivers proven, easy-to-use and effective real estate solutions developed by highly experienced professionals who understand the industry. Our solutions can help you increase productivity, strengthen customer relationships and grow your business.

Percy, part of the Black Knight Seller Suite, is a powerful and cost-effective lead-generation and client-engagement tool. This efficient, affordable solution will help you:

Scalable Lead Generation and Conversion

◆ Attract and maintain homeowner relationships

◆ Demonstrate the need to work with a real estate professional

◆ Increase capture rates from past clients, referrals and prospects

◆ Save time and money on marketing efforts

At Cinch, We Keep It Simple

Making

With

◆

◆

◆

◆

◆

Visit

* Subject to terms and conditions; non-covered charges may apply. ©2023 Cinch Home Services, Inc. All rights reserved. Cinch is a registered mark of Cinch Home Services, Inc.

Your Business Growth on Autopilot

HomeSmart’s Preferred Partner in Moving & Storage

As we move through 2023, we look back with pride on all the HomeSmart families that Muscular Moving Men & Storage has had the privilege to move. With over 30,000 moves under our belt, relocating our REALTOR® partners and their clients is what means the most to us.

We have had the opportunity to provide local and long-distance moving, packing services, climatecontrolled storage and junk removal/donation as HomeSmart’s preferred partner in moving for the past seven years.

We are an extension of your team and only service your clients with the most stress-free moving and storage experiences. No matter if a job is large or small, you can count on us to do the heavy lifting.

Don’t Forget About Our Rekeying Service!

When buying a new home, it can bring peace of mind to have the locks changed. And, your clients likely don’t realize that rekeying is included with all of our major home warranty plans.

That’s where you come in! Many agents have shared with us how much their clients appreciate their help with rekeying. You can be the one to point out this coverage and help them ensure it’s scheduled appropriately within the timeline of closing on the property. They’ll love you for it!

Grow Your Business With a RealCommissions Advance

Impress and Win Listings With Your Own Magazine!

“The first mailing I sent out got me a listing!”

~ Linda C., REALTOR®

Imagine how impressive you’ll look when your clients open their mailboxes and see you on the cover of your very own professional publication!

These branded magazines are sure to impress your clients, prospects, colleagues and everyone else in your sphere. Each magazine is customized with your photo and branding, and can be personalized down to the individual recipient level!

Your magazines get mailed — compliments of you — to your chosen recipients bimonthly. You can also mail some to yourself to use in your listing presentations and open houses or leave in local businesses.

And here’s the best part: Each delivered magazine costs less than an average greeting card!

Click to get an estimate and see a sample magazine!

There's a Better Way to Move

There’s a better way to move

Moving is often the most stressful part of the real estate transaction. That’s why Updater built a one stop shop for your clients to complete all of their moving to-dos in one easy-to-use app.

Moving is often the most stressful part of the real estate transaction. That's why Updater built a one-stop shop for your clients to complete all of their moving to-do's in one easy-to-use app.

Free for all HomeSmart agents and brokerages. Updater is the ultimate moving concierge tool, allowing you to enhance your client experience and drive value back to your business without lifting a finger ... or a box.

With Updater, you can...

◆ Save time and money for you and your clients

Free for all HomeSmart agents and brokerages, Updater is the ultimate moving concierge tool, allowing you to enhance your client experience and drive value back to your business without lifting a finger… or a box

◆ Monitor your clients' moving journey

◆ Add personal branding to the experience

With Updater, you can...

◆ ... And much more! CLICK HERE

● Save time and money for you and your clients

● Monitor your clients’ moving journey

Learn more about all the ways Updater benefits you and your clients. Psst ... look for us in RealSmart Agent.

● Add personal branding to the experience

● … and much more!

Click Here to learn more about all the ways Updater benefits you and your clients. Psst…look for us in Real Smart Agent

Upgrade Your Client Experience With Utility Concierge

This free service streamlines the process of connecting your clients to the best providers of home services and utilities with a single phone call.

From TV to internet and smart security, Utility Concierge handles all the paperwork, schedules activations and guides your clients through installation to ensure they settle into their new homes seamlessly. Give your clients a hassle-free moving experience with Utility Concierge!

Visit support.utilityconcierge.com/homesmartinternational to learn more and start impressing your clients today.

“This

How AI Can Benefit Your Real Estate Business

Artificial intelligence, chatbots, and GPT-3 have been some of the biggest buzzwords of early 2023 — but why should real estate agents be using AI?

There are a number of ways that artificial intelligence can enhance a real estate professional’s productivity. AI has enormous potential to make life easier for agents while simultaneously helping them increase sales.

One of the easiest ways to get started with using AI for your real estate business is through your CRM. Wise Agent is proud to be the first real estate CRM to integrate with OpenAI’s GPT-3! The new feature, called the AI Writing Assistant, is available for free to all Wise Agent members. If you want to learn more about how to use it and how AI can benefit your business, visit our blog.

Into Agent InBoxes. Real Results.

A New Way to Connect

Create a better experience for you and your clients with the HomeSmart Client mobile app. HomeSmart Client is integrated with your RealSmart Agent mobile app for a streamlined experience.

Follow the instructions below on how to share your custom agent-branded link with your clients:

From HomeSmart Agent: From the HomeSmart Agent App:

1. Select your name in the top right corner

2. Navigate to the settings tab

3. Scroll down until you find your agent-branded link

4. Copy and save the link in an easily accessible/shareable location

5. Share this link with your client to download the app

1. From the home menu, select “Share with Client”

2. Select your client, type in their info and send

3. Your client will get a text message notification with a link to download the app