Home textiles today sept22nd 2013 by Sandow Media

FA L L

M A R K E T

I S S U E

Sunday, September 22, 2013

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

hometextilestoday.com

| Vol. 34, No. 22 | $8.00

The New Deal in Better Brands As the industry gathers for market this week, attention is centered on how the relaunch of the Ralph Lauren brand will cause other designer labels to play their cards. See an HTT exclusive analysis starting on Page 5

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Sunday, September 22, 2013

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

Sustainability Back On Market Agenda

hometextilestoday.com

| Vol. 34, No. 22 | $8.00

The New Deal in Better Brands The cards in the department store designer business are being reshuffled this season following the big Ralph Lauren change

Industry Leaders to Host Open Meeting BY JENNIFER MARKS

The New

American

HOME

Special Report starts on Page 36

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ILLUSTRATION: BRAD WALKER

NEW YORK — The coalition of retailers and suppliers that formed earlier this year to establish a sustainability protocol for the home textiles industry has grown and will host an open meeting during New York Home Fashions Market to share their progress and invite more companies to participate in the process. Since its first meeting during spring market, the Sustainable Textiles Coalition has grown to nine Founding Circle members leading the establishment of sustainability standards for their operations and supply chains. Those that have publicly announced their participating include Target, Williams-Sonoma, Ikea, Coyuchi, Indo Count and Yunus Textiles/Royale Linens. The market week meeting will take place Wednesday, Sept. 25 from 3:30 to 5:00 p.m. at Target’s TSS office at 500 7th Ave. (between West 37th and 38th Streets), 5th floor. Attendance is open to anyone who registers at www.textilescoalition.org. Since last March, the group has made a number of strides, including: • Completed assessment of the Sustainable Apparel Coalition’s Higg Index for apparel and identified the customizations required to use the Higg tools for home textiles; • Implemented those customizations and developed a beta version of the STC Home Textiles Index; • Launched a three-month pilot test of the STC Home Textiles Index with members and their supply chain partners. The council plans to launch a final version of the index for home textiles by the end of this year. Tools for assessing sustainability will be free of charge for all companies involved in the home textiles industry, regardless of their membership in the coalition. The agenda for this week’s market meeting includes: • The importance and value of industry collaboration in reducing audit/survey fatigue and benchmarking performance; • The council’s progress to-date and plans for the future; • The benefits and requirements of membership in the Sustainable Textiles Coalition. HTT

Some of the key designer brands may be playing their hands differently in the season ahead. Clockwise from center, Ralph Lauren, Tommy Bahama, Macy’s Terry Lundgren holding the Martha Stewart and Hotel brands, Tommy Hilfiger, Calvin Klein and Donna Karan.

BY WARREN SHOULBERG N E W YO R K — The biggest change in 30 years is unfolding right now in the department store designer brand business at retail. Ralph Lauren’s dramatic repositioning of its brands, virtually eliminating the Lauren label in soft home and returning the Ralph Lauren brand to department store distribution, is setting into motion changes in the entire composition of assortments at retail. And how other players in that segment of the marketplace respond this week during New York Home Fashions Market will dictate the merchandis-

ing strategies at retail in 2014 and beyond. In conversations with suppliers and retailers — largely offthe-record due to the delicate and work-in-progress nature of these changes — a Home Textiles Today analysis reveals these major developments: • The new Ralph Lauren home textiles roll-out, which launched earlier this month at Bloomingdale’s and elsewhere, focuses on better products, largely abandoning the opening price point solid color sheet and towel segments that drove a lot of volume — but conceivably not a lot of margin — for supplier and retailer alike. • With this reposition-

ing, which is part of a broader Ralph Lauren strategy that extends into furniture, lighting, floor coverings and tabletop, the company is clearly trying to align its home assortment more closely with its apparel fashion offerings. It comes as the brand celebrates its 30th anniversary in home. • Other key designer brands that focus on department stores — namely Calvin Klein, Tommy Hilfiger, Tommy Bahama, Nautica and others — are still formulating their responses. Their revised offerings are not likely to be fully in place until spring of 2014. • Private label programs, SEE DEAL PAGE 66

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FA L L

M A R K E T

I S S U E

Sunday, September 22, 2013

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

hometextilestoday.com

| Vol. 34, No. 22 | $8.00

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Home Textiles Today

September 22, 2013

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Kitchen & Tabletop Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 140

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Home Textiles Today

September 22, 2013

News

> hometextilestoday.com

OPINIONTodaY Here We Go

AS I T BEEN SI X MON T HS already? A lot has gone down since the industry gathered here last March for the New York Home Fashions Market – some good, some bad, some pretty ugly. Topic A: Would the highly anticipated revamp of JCPenney’s home floor revive its fortunes? The answer, as we’ve since learned, was no. It looks spectacular. Interim ceo Mike Ullman justly described it as the best-looking home department in the industry. Unfortunately, it turns out to be less profitable than the set that preceded it. That, of course, means more upheaval – but more opportunity to get in on the next wave of the new strategy being put in place to right the ship. Speaking of upheaval and opportunity, as the cover story in this issue notes, Ralph Lauren’s decision to reposition its brand in home upends the playing field in the department store brand game. The Lauren brand in home, now in its EDITOR-IN-CHIEF 30th year, has long stood as the standard every other designer brand wished to emulate. Now that Ralph Lauren is exiting the opening price point part of the space, who will rush in? While we’re on the subject of emulated brands and department stores, there’s the matter of Martha Stewart. Macy’s lawsuit against Martha Stewart Living Omnimedia for its deal with Penney had not yet gone to trial in March. A final decision from the judge is still pending, but given the situation at JCPenney, is all that a moot point now? More importantly, with Macy’s feeling bruised, to say the least, by the Martha alliance with JCPenney, will the Martha Stewart Collection at Macy’s be frozen out of the chance to expand into some of the business being abdicated by Ralph Lauren? In terms of design trend, on thing we learned last market week was that when you buck tradition, tradition bucks back. A year ago, the big take-away from New York Home Fashions Market was the decided pivot the industry’s designers had made to appeal to Millennial consumers – most often employing contemporary motifs. This past spring, something of a retrenchment took place – not a full-on retreat to classics but a broad effort to “redefine traditional” – blending the old with the new. That appears to be the over-arching design theme for this week’s market. Except to see a lot of “transitional” in showrooms. Finally, what are the prospects for the fourth quarter? The back-to-school season has been uneven and promotions got underway very early – a strategy that is expected to recur during the fourth quarter. Also noteworthy: there will be six fewer shopping days between Thanksgiving and Christmas this year. It’s going to be a fast and furious race to the finish line for 2013. The players are already taking the field for 2014. We’ll find out more about what’s ahead this week. HTT

Jennifer Marks

Attack of the Zombie Market Week

K , SO IT’S NOT A HOR ROR MOV I E and there won’t be much in the way of blood, gore or guts – at least not in the literal sense — this week at the textiles market in New York City. But any resemblance today of the living dead is not exactly coincidental. Once more, we’ll see glazed-over exWarren pressions on the faces Shoulberg of the trudging hoards PUBLISHER/ that invade the market EDITORIAL DIRECTOR buildings and showrooms, nodding in unison and nodding off in the corners. Who are these people, and if the big retailers have so many of them how come you can still never get anybody on the phone? Once more, we’ll see showrooms that resemble dank, dark dungeons even if they are brightly lit to the power of small nuclear explosions. The uninspired displays and offerings falling way short of the excitement of other trade shows. How can so many talented people be reduced to pandering to the lowest common denominator? And once more, we’ll see all parties doing pretty much what they did last time: going to the same showrooms, having the same conversations and going through the same motions. Which is why I would like to propose the following anti-zombie measures: 1. Every attending retailer is required to visit at least one new showroom they’ve never worked before and at least one showroom they haven’t been to for at least three

markets. 2. Every vendor is required to be genuinely enthusiastic about at least one new product on their showroom floor and make a legitimate effort to extol its virtues regardless of race, creed or thread count. 3. Every retailer is required to accept that genuine enthusiasm at face value and make a legitimate effort to consider the product for their stores regardless of race, creed or markdown money. 4. Every market attendee is required to spend at least 15 minutes each and every day they are at market in the lobby or in front of a market building engaged in conversations with competitors, customers, non-customers, old friends, new friends and others who they might not see during conventional market appointments. 5. Finally, each and every market attendee is required to smile…at least sometimes. We all get in ruts, no question about it, but it’s not good for your thought process, and heaven knows, not for your business either. And this textiles industry of ours certainly doesn’t make it any easier with a market week held largely behind closed doors with little if any large-scale social interaction events or functions. Some could even make the argument that it is big reason why the industry finds itself painted into a commodity-merchandising corner – perhaps more than other segments of the home furnishings business. Zombies are about the hottest thing in movies, on television and in literature these days. But that doesn’t mean they have to be quite so popular on Fifth Avenue this week. Have a lively market. HTT

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Home Textiles Today

September 22, 2013

News

> hometextilestoday.com

It’s California Dreamin’ for Alok Partners with Trina Turk for bath, beach towels DALL AS — Alok International’s Alok Bath towels are set to retail at about Brands is adding its first designer name $23, and the beach towels about $60. to its portfolio with its recent partner- The collection targets better departship with California fashion and life- ment and specialty stores. style brand Trina Turk. “We feel Trina Turk will push the catThe two parties collaborategory to new limits in fashion and ed to create a line of vibrantly trends,” said Arun Agarwaal, prescolored bath and beach towident of Alok International “The els that are launching at the brand represents a contemporary New York Home Fashions American point of view and we Market. are delighted to have partnered Designs include solid colwith such a creative team.” ored, sculptured, and yarnAdded Turk: “We are excited TRINA TURK to bring our optimistic color and dyed jacquard towels, all inspired by West Coast living. print to this brand new beach The beach towel collection features and bath collection. The hues and paticonic prints and jacquards to tie in terns reflect the natural beauty and vibrancy of California.” HTT with Turk’s swimwear line.

Amazing Maze

Tracking Textiles THE TEXTILES WORLD IS FLAT

While sales of bed products were up for the past year, other categories were down giving the overall industry a flat trailing 12 months. Bed

+7%

Bath

-1%

Kitchen/ Dining

-9%

Window

-18%

Double digit dollar sales growth in bed covers, sheets/pillowcases and other bedding categories —with the exception of bed ensembles — wasn’t enough to overcome decreases in other classifications in the 12-month period ended July 2013 versus the year earlier period. Source: The NPD Group, Inc./Consumer Tracking Service.

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Trellis

PCFC Inks Deal with Spring Air BOSTON — Top 15 mattress pro-

ducer Spring Air International and Pacific Coast Feather Company (PCFC), one of the country’s top utility bedding manufacturers, have signed a licensing agreement that will enable PCFC to design, manufacture and market a broad collection of consumer-based topof-bed accessories under the Spring Air brand. The deal includes select Spring Air product brands, including Sleep Sense and Chattam & Wells. PCFC will produce an innovative assortment of pillows, mattress pads, comforters, protectors and sheets sets under the agreement and will introduce the first collection of Spring Air basic bedding prod-

ucts this week at the New York Home Fashions Market. A separate, differentiated assortment of products geared toward the furniture Channel will be presented by PCFC at the Las Vegas Winter Market in January 2014. “Pacific Coast has an exceptional reputation for quality and customer satisfaction,” said noted Spring Air president Rick Robinson. “We look forward to expanding into the accessories category with a trusted producer that shares our values, and to the increased exposure and awareness for the Spring Air brand that will ultimately follow.” Founded in 1884, Pacific Coast Feather Company is the global leader in the basic bed-

ding industry. Pillows, comforters, mattress pads, feather beds and sheets from the company offer quality, comfort, support and durability. As a family owned business, PCFC remains true to its heritage, following the European traditions of craftsmanship established in 1884 by company founder, Joseph Hanauer. Under the brand statement “Trusted by millions since 1926,” the Spring Air organization includes 12 manufacturing facilities across North America and operates in 33 other countries around the globe. The company helps retailers drive business while growing and leveraging the reputation for trust and integrity inspired by its 87year-old name. HTT

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Home Textiles Today

Retail Briefs Stein Mart Becomes an etailer

tein Mart has joined the e-commerce universe, launching a site that sells its broad assortment of products across apparel, accessories, home and gifts. “As we learn more and grow this business, we anticipate that this channel will rapidly become our largest flagship ‘store’,” said Jay Stein, ceo. In addition to a large selection merchandise carried in Stein Mart’s brick-and-mortar stores, the site offers online-only goods. Stein Mart said it will be adding more merchandise categories to its online assortment over the next several weeks, including a limited selection of shoes.

Target Opens in Quebec and Nova Scotia

arget continued its Canada rollout last week with the opening of its first units in Quebec and Nova Scotia. The company opened 14 store on Sept. 17 and will bow another nine on Oct. 18. The discounter currently operates 68 stores in Canada and plans to end the year with 125 units in the country.

West Elm Expanding HQ, Store Space in Brooklyn

illiams-Sonoma Inc.’s rapidly growing West Elm nameplate has leased more than 150,000 sq. ft. of office and retail space here for an expanded headquarters operation and store space, which will include a coffee shop. The LEED-certified space in the Empire Stores development at 55 Water Street in the DUMBO neighborhood will begin its $150 million conversion by the beginning of next year. It will be home to a bigger West Elm store as well as West Elm Market and the West Elm Market coffee shop.

Sandove, Frasch to Leave Saks upon Merger with HBC

etailer Saks Incorporated today announced that upon completion of its merger with Hudson’s Bay Company, its two top executives will leave the company – chairman and ceo Stephen Sadove, and president and chief merchant Ronald L. Frasch. The merger is expected to close before the end of the calendar year. “Steve and Ron have been a great team over the last nine years. They are admired and respected throughout both the company and the retail industry,” said Donald Hess, lead director of Saks’ board of directors. “Their leadership, strategic focus, collaboration, creativity, and enthusiasm for the business have molded Saks into an iconic, omni-channel luxury retailer. Together, they have created an exceptional management team, a special company culture, and a distinct fashion point of view. Through their leadership, the whole is truly so much greater than the sum of the parts.”

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September 22, 2013

News

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Veratex Pushes Further into U.S.-Made Product VAN N UYS , C ALIF. — Veratex,

one of the first industry suppliers in the Made in the U.S.A revival, has greatly expanded its product range since it began showing U.S.-finished product some two years ago. The U.S. range, cut and sewn at its facility here from fabric made in Israel, now includes 300-, 500-, 800- and 1,200-count constructions. The selection of embroidery work, also done at Veratex, has expanded as well as the types of hem-stitching offered. The products are also packaged in the U.S. and Veratex has the capability to drop ship orders. The interest in US-made product is not channel-specific, according to president Avi Cohen. “It crosses all channels, including the ecommerce channel.” To address the growth of ecommerce, Veratex has created a YouTube channel — Veratex 100 — to promote its Made in the USA products, as well as several other lines. Retailers

Veratex’s YouTube channel features its Made in the U.S.A products as well as several other lines.

can incorporate the videos into their online pages for the products. They can also use the short pieces for in-store video displays. So is Made in the U.S.A a selling point or an added benefit? “It has served as both, depending upon the retailer,” said Cohen. “Some retailers have specifically been look-

ing to add to their assortments with ‘Made in USA’ products. Others have viewed it just as an added selling benefit to the overall product.” Made in the U.S.A gets a new addition this week at the New York Home Fashions Market with the introduction of the Tribeca Linen collection of duvet covers and window treat-

Carpenter Launches Pillows, Literally Latest partnership with Mayo Clinic R ICHMOND , VA . — Carpenter Co. is launching pillows into space on Sept. 22, the culmination of a project with JP Aerospace. This is one of a number of educational marketing campaigns now running through its SleepBetter.org website, including a recently announced partnership with the Mayo Clinic. Carpenter reported that SleepBetter.org will add a microsite to host data on the very latest in consumer sleep information provided by the Mayo Clinic. Carpenter will push that content to its active online and social media communities including Facebook. “The Mayo Clinic has access

to the latest and best sleep information, very often discovered through its own clinical experience and research, and we’re ready to help share that with the millions of Americans we speak to every year about the profound benefits of healthy sleep habits,” said Dan Schecter, svp, consumer products. A recent program called Postcards from Pillows asked consumers to send in photos of pillows from various places. Winners were chosen from the field of participants to have their pillows photographed from space. JP Aerospace, a private company which sends weather balloons and PongSats (student

experiments that fit into ping pong balls) to the edge of space, will help Carpenter launch the pillows. “Watching parties” at schools and a live stream on the website is planned as part of the launch. Also in the works for Carpenter, a Treasure Hunt for the Missing Hour, a scavenger hunt that searches for that hour lost during transition from Daylight Savings time. The company will give clues online and direct people to locations in Minneapolis, Milwaukee and Charlotte. If those cities sound familiar, they coincide with some important retail headquarters (Target, Kohl’s and Belk). HTT

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Home Textiles Today

September 22, 2013

News

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Surya Rugs Share the Spotlight at Star Lounge of Mercedes-Benz Fashion Week C ALHOUN , G A . — Several fashion rugs

by home accessories brand and manufacturer Surya Inc. bedecked the floors of the recent Mercedes-Benz Star Lounge at Mercedes-Benz Fashion Week earlier this month in New York City. The lounge, located backstage at the Lincoln Center for the Performing Arts, hosted a number of notable guests — including Heidi Klum, Lil’ Kim and the

Jonas Brothers — throughout the weeklong fashion event Sept.5-12. Designed by the team at Wesley Cadle Inc., in partnership with Architectural Digest, the lounge spotlighted a mix of glamour and gilded gold that includes hand-painted panels from China, transitional furniture and luxurious accessories. Among them: three of Surya’s rugs from the Antolya Collection.

Hand knotted in India with semi-worsted New Zealand wool, the antiquewash rugs recreate a popular design from Medieval-era Persia. “Rugs by Surya are the finishing touch to the Mercedes-Benz Star Lounge at Mercedes-Benz Fashion Week,” said Wesley Cadle, president, Wesley Cadle Inc. “This aged collection of rugs looks antique even though the rugs are brand new.”

Added Satya Tiwari, president, Surya. “Fashion has always influenced home decor and those worlds are becoming increasingly entwined. We are honored to be a part of Mercedes-Benz Fashion Week and to help bring to life with our Antolya rugs the inspired vision that Wesley Cadle and Architectural Digest created for the Mercedes-Benz Star Lounge.” HTT

Surya’s Antolya rug was one of several of the company’s designs on display in the Mercedes-Benz Star Lounge at Mercedes-Benz Fashion Week in New York City earlier this month.

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Home Textiles Today

September 22, 2013

News

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Peking Handicraft Bringing Jessica Simpson into Home Textiles N EW YORK — Entertainer Jessica Simpson has signed a license with Peking Handicraft for a collection of bedding and home décor set for a spring 2014 launch at fine department stores and specialty independents. The new venture brings Simpson, who works in partnership with brand master license Camuto Group, into 30 product categories. Following the launch of fashions footwear for women in 2005, Simpson has since expanded into outerwear, sunglasses, optical frames, handbags and handbag accessories, swimwear, perfume, belts, legwear, scarves/hats/wraps, jewelry,

“Jessica Simpson has the uncanny ability to build and maintain a unique emotional connection with the American public.” —MARK GRAND,

Peking Handicraft

fine diamond jewelry, intimates, slippers, cold weather accessories, luggage, dresses, jeanswear, sportswear, athletic and leisure, tween footwear, coats, swimwear, legwear and apparel, maternity apparel, toddler apparel, and

baby footwear. “Home interiors have always been a passion of mine. I spend a lot of time at home and even more so as a mom. I always aspire to create a sanctuary for myself and my family,” said Simpson. “The collection is perfect for both the young lady who is setting up her first space and the family who is setting up their home.” Inspired by Simpson’s feminine take on modern Americana for her apparel collection, the home products will include comforter sets and duvet covers, embroidered quilts and bedspreads and accessories such as decorative pillows, bed skirts,

euro shams, throw blankets and drapery as well as sheet sets and basic bedding. The collection pairs Bohemian prints, delicate florals and soft, romantic ruffles with more neutral textures and chambray in an array of colors. “Jessica Simpson has the uncanny ability to build and maintain a unique emotional connection with the American public,” said Mark Grand, president of Peking Handicraft. “It is our goal to build upon the success of brand, and give the customer an additional point of entry.” Retail on comforter sets will range from $149 to $179, with

decorative pillows ranging from $40 to $60. “We see a white space opportunity in many department store assortments for the collection at a more moderate price point,” said Grand. “We’re dressing the woman at every stage of her life,” said Leah Robert, evp of licensing and marketing for Camuto Group. “The line is evolving. We work hard to align the brand with what is happening in Jessica’s life in an authentic way. Nothing happens that is not connected to her personal and professional endeavors. It makes a lot of sense for us and the customer.” HTT

Shamrock Expands Bath Offerings at 7 West ISTANBUL, TURKEY — Shamrock continues to grow its business bringing sustainable products to the market and is also offering new products for the 2014 season and will exhibit its terry collection at the Global Home Show at 7 West in room 1021 during market week. For both adults and children, Shamrock offers bathroom, spa and beach terry cloth collections. New products include: • Eco Lover, which is soft and absorbent ; • Sense in earthy color tones; • Ottoman Palace Luxury, which features embroidery and color; • Adrenalin with sporty looks; • Harmony with bright aggressive colors; • White Luxury, which features lace borders, bridal looks, and large repeat embroideries; • New Kids on the Block collection for children, which includes bathrobes in costume designs; • A new Beach line of printed and jacquard woven beach towels. Established in Turkey in 2009, the company uses a yarn-dyed jacquard production, which is currently in demand from European brands and retailers. HTT Shamrock’s Sense kimono and towel are part of Shamrock’s new introductions for Market.

NEW YORK — “Each market we

are always asked the same question — where do you see traditional going?” At this New York Home Fashions Market, Regal Home Collections has the answer, said Jimmy Tawil, vp of sales. The soft window treatments supplier has designed a new line for its traditional-inclined customer. As the company explained, the new designs are “timeless and modern, giving a new and

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Regal Offers Traditional Tastes a New Take on Window Treatments updated point of view to looks that have stood the test of time.” Regal has conducted much research and product development into updating fabrications toward achieving new traditional styles. “We are using our ability to create innovative weaving techniques to develop sophisticated textures,” Tawil said. Examples include: updated lace, intricate embroideries, linen woven damasks with textured weaves, and relaxed-finished jacquards with

luxurious tactile qualities and an elegant drape. Also, new techniques on velvet are made to create dimensions to capture light. And many of the designs use familiar traditional elements in very non-traditional scale and in current colorways. Four collections encompass the line: the romantic Venetia, Timeless Elements, the updated sheers-inspired Tula, and the clean-lined Urban Canvas. Together, they target the Mil-

lennial segment of consumers, Regal said. Highlight in the mix are the classically architectural and ironwork designs that make up the framework for the Timeless Elements collection. Among them is Portwood, a modernized damask with a soft hand and beautiful drape, and Ravenna, a new jacquard panel with pleated valance. As Regal Home’s designer Lauren Reich explained: “It’s not about re-inventing the wheel. We

are taking inspiration from the past and creating updated looks that are relevant to today’s new generation of customers.” Also noteworthy are the romantic looks like Chalet, an updated lace panel, and Naples, a clipped jacquard panel and coordinating scarf, in the Venetian collection. Regal Home Collections will be showing these and other new programs at its New York City showroom at 295 Fifth Avenue in suite 812. HTT

9/18/2013 5:03:33 PM

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Home Textiles Today

September 22, 2013

News

> hometextilestoday.com

Commonwealth To Present Colonial Home Touts Made in the USA Practical Pouf Collection For The Patio GARDEN GROVE, CALIF. — Colo-

M ONTREAL , Q UEBEC — “Pouf! It’s a table. Pouf! It’s an extra seat. Pouf! It’s a comfy footstool.” Joking aside, that’s how Commonwealth Home Fashions describes its newest Outdoor Décor brand addition — inflatable outdoor poufs. These all-weather inflatable poufs are a comfortable and practical addition to al fresco living spaces. Designed to brave the elements — rain or shine, they are also designed to be durable and versatile. Each pouf features an inflatable inner membrane that makes it lightweight and allows for easy inflation and simple fold down for storage. Additionally, the poufs are made of a 100% polypropylene fabric that is water resistant and UV protected. They come in vibrant colors and print patterns, and feature a contrast border piping for a contemporary finishing touch. As a bonus, each piece includes a handle for portable use throughout the patio, poolside or yard. And for retailers, the packaging is compact for economical shipping and shelf space at the store level. Commonwealth’s outdoor poufs complement the company’s Outdoor Décor-branded line of curtains, and its Splash n’ Dash collection of outdoor cushions, bistro chair pads, two-pack chair pads and place mats. The new offerings will be introduced during the New York Home Fashions Market at Commonwealth’s showroom at 261 Fifth Avenue in suite 1507. HTT

The new inflatable pouf, above, is part of the Splash and Dash Outdoor Decor collection of pillows and cushions, below, in the Tangerine colorway.

nial Home Textiles at New York Home Fashions Market this week is showing expanded bedding sets filled and quilted at its U.S. plant here under the new brand “Heartland Home.” The manufacturer’s 100,000square-foot facility produces finished bedding on robotic quilting machines and can produce 150,000 comforters a month. Packaging calls out product the is Made in the USA of imported materials. Kevin Wadhwani, president and ceo of Colonial Home Textiles said, “We recognized consumers are always seeking new opportunities to buy American made goods, and there are few real opportunities in home textiles.” Heartland Home designs will address traditional and transitional lifestyles and can be produced in cottons, cotton blends,

woven jacquards, or microfiber to hit specific retail price points. Colonial Home also offers embellishment such as printing, embroidery, and piecing for added value, and will be configured initially as seven-piece and eight-piece sets. The company will offer in larger configurations as well. Bill Spencer, national sales and marketing manager for Colonial Home Textiles said, “We have developed the expanded bedding set assortment in such a way that our customers can offer these great designs, with the added value of Made in the USA, at the same retail price points on their selling floors today.” Colonial Home Textiles producef fashion top of bed, sheet sets, decorative pillows, and other home décor items. Its New York showroom is at 7 West 34th Street, in suite 500 and 512. HTT

Indigo Home Sees Exhibitor Uptick B RUSSELS , B ELGIUM — Indigo Home’s 2013 edition earlier this

month featured textiles and surface designs from 102 companies, a 3% increase over last year’s show. The event, which took place from Sept. 10-12 in Hall 9 of the Brussels Expo, was held concurrently with Mood (formerly Decosit), the furnishings fabrics fair. Mood featured more than 200 exhibitors. Indigo’s exhibitors hailed from 18 countries, including France (24% of exhibitors), the United Kingdom (19%), Germany (16%), and Italy and the Netherlands, (10% each) of the exhibitors. Studios will also come from Asia — mostly from South Korea (3%) and Japan (2%). U.S. companies accounted for 2% of exhibitors. For more information, visit indigo-salon.com. HTT

SesorPedic Makes Memory Foam Bounce Back WATERFORD, N.Y. — To address

the complaint among many memory foam sleepers that the product sinks too deep into their bedding, SensorPedic has come up with a solution. Set to launch at the New York Home Fashions Market, the new Bounce collection of pillows and toppers is the first to feature a newly formulated, “energized” memory foam created with a more spring-like feel, the company explained.

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The products are designed to mimic the fast response feel of latex that is often preferred by consumers with innerspring or latex mattresses, while providing the pressure relieving qualities associated with traditional memory foam. Bounce was created with an active lifestyle consumer in mind, lifting a sleeper’s body for gentle support and comfort rather than the deep down sinking in attribute of tradi-

tional memory foam materials. The new pillows and toppers are made with a higher density memory foam material, which allows the products to be more durable and help consumers get a rejuvenated night’s sleep. “We designed the Bounce collection with Millennials in mind, knowing this demographic values their sleep and generally leads a more active lifestyle. They are looking for a sleep solution that won’t break

the bank and will allow them to wake up refreshed and ready to go in the morning,” said evp of sales and marketing Robert O’Connell. “Our collection is not only an affordable alternative to latex sleep products, but also has the advantage of combining both latex and memory foam feels into one product. We have also given the collection a unique look by designing youthful, hip packaging that will stand out on retail floors.”

The collection comes in two styles of pillows — oversized standard and a contour option, and both available in standard, queen and king sizes. Toppers are available in two- and threeinch options. The pillows are set to retail for $50 to $100 in standard/queen and king size, while the toppers are priced at $150 to $300 in all traditional bed sizes. SensorPedic’s New York City showroom is located at 230 Fifth Avenue in suite 1204. HTT.

9/18/2013 11:20:33 AM

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Home Textiles Today

September 22, 2013

News

> hometextilestoday.com

Indo Count Lays Groundwork for Projected Growth, Expanding into Utility Bedding MUMBI, INDIA — Bedding man-

ufacturer Indo Count recently expanded its warehouse and EDI operations and is on path

to build its product offerings with new categories as part of the company’s effort to significantly grow its business through

2015. Indo Count plans to double its capacity to 104 million meters, or 25 million sheet sets,

from 50 million meters, or 12 million sheet sets, phase-wise, by December 2015. By the end of the first phase of this expan-

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sion in early 2014, the company expects to reach 68 million meters, or 17 million sheet sets. The mill currently generates $300 million annually, which will increase to $400 million by the end of 2014 through the expansion, positioning Indo Count “among the top three

“As the world becomes more globalized, as the industry we work in becomes more challenging, sustaining growth amidst this volatility comes from integrating values.” —INDO COUNT bedding players in the USA,” the company reported. Other expansion efforts are also underway, in phases, through 2015, including the addition of other bed linen categories like top of bed, basic bedding, and other home textiles categories. In addition, this month Indo Count has set up warehousing and distribution facilities in Charlotte, N.C. that will enable the company to service ecommerce accounts. The company’s goal is to double sales to $650 million. “As the world becomes more globalized, as the industry we work in becomes more challenging, sustaining growth amidst this volatility comes from integrating values,” the company noted. “We believe deeper values like customer oriented services, adapting to changing consumption patterns, technology driven innovation, updating of people skills and becoming more sustainable are what differentiates our current success and drives our future growth.” HTT Hometextilestoday.com

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New York Home Textiles Market Week Resource Listing Company

Product

Fiber

Showroom

Contact Name

Contact Information

1888

Kitchen Textiles, Bath Towels & Bedding

TENCEL® Lenzing Modal®

295 Fifth Ave. Suite #1609

Lexi Schladenhauffen Senior VP of Marketing & Design

Phone: 630.925.7957 Lschlade@1888mills.com

Bari

Jersey Sheet Sets & Pillows

Lenzing Modal®

Radisson Martinique on Broadway 49 West 32nd St.

Mr. Ather Bari

Phone: 646.644.1035 atherbari@aol.com

Bedding Industrial Beguda N.A.

Sheeting, Pillowcases & Infant Sheeting

TENCEL

1140 Sixth Ave., 9th Floor

Kate Nor US Sales & Product Development Mgr.

Phone: 646.380.6640 kate@beddingindustrial.com

Britannica

Sheeting, Toweling & Assorted Basic & Fashion Bedding

TENCEL® Lenzing Modal® TENCEL® C

214 West 39th St. Suite #1203

Ryan Koflanovich

Phone: 212.764.3851 rkoflanovich@bhf-usa.com

Carpenter Co.

Pillows & Comforters

TENCEL®

111 W. 40th St. 3rd Floor, Ste. 303

Raoul Lopes Sales

Phone: 804.359.0800 ext. 2362 raoul.lopez@carpenter.com

DreamFit® & HomTex Mills™

Sheets, Pillows, Mattress Pads, Protectors & Toppers, Top-Of-Bed Collections & Towels

TENCEL® Lenzing Modal®

295 Fifth Ave. Suite #1005

Rod Ghormley

Phone: 256.734.3937 ext. 289 rod.ghormley@homtex.com or sales@homtex.com

Gul Ahmed Textile Mills

Sheeting

TENCEL®

7 West 34th St. Suite #515

Nauman Ahmed Gen. Mgr. Mktg.

Phone: 347.205.7107 Nauman.Ahmed@gulahmed.com

Hollander Sleep Products

Pillows, Mattress Pads & Comforters

TENCEL®

440 Park Ave. South 10th Floor

Beth Mack President of Sales & Merchandising

bmack@hollander.com

Home Source International

Sheeting, Pillowcases, Shams & Duvet Sets

TENCEL®

230 Fifth Ave. Suite #1910

Nikki Rhodes

Phone: 718.355.6475 nrhodes@homesourceinternational.com

Nishat

Sheetings & Fashion Bedding

TENCEL® Edelweiss Modal

7 West 34th St. Suite #639

Carla Christoff Director of Marketing

Phone: 212.564.7298 Cell: 917.692.2865 carla@nishat.net

Protect-A-Bed

Mattress Protectors & Encasements, Pillow & Basic Bedding Protection & Kits

TENCEL®

230 Fifth Ave. Room #916

Alan Eisenberg VP of Sales

Phone: 561.793.1674 Cell: 561.906.8343 alan.eisenberg@protectabed.com

Vallabh

Towels

Lenzing Modal®

7 West 34th St. Suite #614

Rohit Jhanji – VP Sales & Marketing

rohit@vtcl.co.in

Zorlu

Sheetings & Towels

TENCEL® Lenzing Modal®

295 Fifth Ave. Suite #503

Filiz Ozpicak Vice President

Phone: 212.689.4622 filiz@zorluusa.com

Nina Nadash • Home Textile Merchandising, Americas • Lenzing Textile Fibers • 530 7th Avenue #808 • 212-944-7898 E-mail: n.nadash@lenzing.com • Web: www.lenzing.com

Lenzing showroom ad_FA13.indd 1

9/16/13 7:46 PM

The fiber brand for the botanic bed TENCEL速 is made from wood and is thus 100 % from Nature. TENCEL速 can be used in lots of different ways in beds, starting with mattresses and mattress overlays, to bed covers and bed linens, through to lingerie. Thus a completely botanic bed becomes a reality. Lenzing Fibers, Inc. 530 Seventh Avenue, Suite 808, New York, NY 10018-3508 Phone: 212 944-7898, E-Mail: n.nadash@lenzing.com

www.lenzing.com/tencel

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Home Textiles Today

September 22, 2013

News

> hometextilestoday.com

Speakers, Sponsors Added to 2014 CEO Summit L AS VEGAS — Two new speak-

ers and three additional sponsors have been added to the second annual CEO Summit during the Winter 2014 Las Vegas Market, which runs Jan. 26-30. International Market Centers confirmed speakers Luke Williams and Samuel Wardwell, along with sponsors Grace Management Group, Uttermost and The Fisher Wealth Management Group of UBS for the executivelevel forum for ceos, presidents and business owners. The forum will address key financial, operational and global issues and opportunities on Jan. 29. “The CEO Summit will bring together the industry’s

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best and brightest to address today’s significant business

“The CEO Summit will bring together the industry’s best and brightest to address today’s significant business issues.” —ROBERT MARICICH,

International Market Centers

issues,” commented Robert Maricich, ceo, International Market Centers. “This unparalleled educational forum and vital networking opportunity furthers Las Vegas Market’s position as the leading home

furnishings and gift destination in the western United States.” Williams is an internationally recognized authority on innovation leadership and works with organizations all over the world on challenges ranging from creating new products and services, to transforming organizational processes and behaviors. He is professor of marketing and executive director of the Berkley Center for Innovation & Entrepreneurship at New York University’s Stern School of Business and a fellow at frog, one of the world’s most influential innovation companies. Wardwell is senior vice president, Pioneer Investments, and he and his investment strategy

specialist team are responsible for providing updates on overall financial market performance, economic trends and the firm’s economic outlook to clients and their advisors. Williams and Wardwell join confirmed speakers Charles Garcia, Vivek Kundra and Susan Packard. The three new sponsors join six previously-announced sponsors: Brandwise, Demdaco, Evergreen Enterprises, Giftcraft, Ivystone Group and Whereoware. The summit is co-produced by International Market Centers (IMC) and Eller Enterprises and sponsored by leading sales agencies, key industry service providers and top suppliers

of gift and home products. Registration for the summit is available online, at www. lasvegasmarket.com/ceosummit, with “early bird” pricing in effect through October 25. The three-tiered advance registration fees are: $335 for individuals whose company exhibits in an IMC property in both High Point and Las Vegas; $505 for individuals whose company exhibits in an IMC property in either High Point or Las Vegas; and $760 for individuals whose company does not currently exhibit at any IMC property. Information on sponsorship opportunities is available from Randy Eller at 615-771-1112, x10, or reller@ellerent.com. HTT

9/18/2013 11:43:03 AM

Presented by ALOK INTERNATIONAL

7 West 34th Street Suite 607 info@alok.co alok.co

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Home Textiles Today

September 22, 2013

News

> hometextilestoday.com

Crown Crafts Becomes U.S. Pouf! It’s Softline Home Fashions Distributor for UK Nursery Brand NEW YORK — Softline Home Fashions has introduced a new category.

For market, it will be showing a Pouf Ottoman with designs that will coordinate with the company’s soft window products. Designed to be used as a side table, coffee table or ottoman, the accent piece will be available as a cube, a cylinder shape with a hard foam insert; a Cable pouf with polystyrene fill; and a round lounger constructed out of beads. The poufs are also available with Sunbrella outdoor fabrics. Softline also recently announced a partnership with Monica Pedersen, an interior decorator and HGTV host. According to the company, the collaboration aims to provide “diverse, high-end designs in drapery fabrics and decorative pillows to fit every budget.” It plans to expand the brand going forward. HTT Poufs from Softline Home Fashions

GONZALES, L A. — Crown Crafts has signed an agreement to distribute Gro Company sleep products for the nursery. Based in Devon, UK, Gro manufactures a variety of products, including the award-winning Grobag, a wearable blanket that comes in varying degrees of warmth to keep babies comfortable year-round. A five-point harness feature on certain Grobags allows them to be easily secured in a car seat or stroller; and designs range from prints to applique to embroidery. “Gro Company’s innovative sleep solutions will be an excellent addition to our existing broad portfolio of infant and toddler bedding products,” said

Gro Company’s Grobag is a wearable blanket that comes in varying degrees of warmth to keep babies comfortable year-round.

Crown Crafts chairman, president and ceo Randall Chestnut. “We are delighted to partner with Gro Company and look forward to helping introduce their products to the U.S.

M & Z Expands Purposeful Pillows at Market N EW YORK — M & Z Marketing will showcase its latest product in the trademarked Pillows with a Purpose line, the CreaseLess pillow. Designed to diminish facial wrinkles, its tag line, according to Joe Maur, vp sales, is “a place for your face.” Maur reported that the company has also redesigned its pillow packaging for a more upscale look. “We work with doctors, allergists and, for this product, a dermatologist to really bring very

htt130903_028 28

specific functions to the pillows we design; and they are made in the U.S.,” he said. Now in the works, a pillow for both back and side sleepers. Other expansions include: a line of microfiber quilts in embroidery designs and solids. New offerings for its sheeting program feature 6-piece cotton sheet sets in 300-400 thread counts. And it is continuing its monogrammed mats line, for which the company added to a drop ship program. HTT

consumer.” In addition, Crown Crafts Infant Products will distribute Gro-swaddles, shaped wraps that stay snug without snaps, Velcro or ties; Gro-egg digital ther-

mometers and Gro-egg Shell covers; and the Gro Anywhere Blind, a travel blind that blocks out light. “Gro Company is known for the high quality, safety and attractive design of their products,” said Nanci Freeman, president and ceo of Crown Crafts Infant Products. “We expect the Grobag, Gro-swaddle, Groegg and Gro Anywhere Blind to be highly popular with parents in the United States because of their unique and useful features.” HTT

Loloi To Unveil New Showroom in New York

DALLAS — Loloi Rugs will be in a new home at this

week’s New York Home Fashions Market. The showroom at 295 Fifth Ave., Suite 1006, covers 3,500 square feet, nearly tripling Loloi’s display space at the show, which takes place Sept. 23-26. “Within the New York market, which has one of the most forward-thinking, vibrant fashion centers in the country, we are very excited to have a new, expanded showroom space to make an even bigger impact with our collections,” said Amir Loloi, company executive. “Our new col-

lections feature distinctive designs and atypical techniques never before used for area rugs. We’re very excited to be able to share our work in New York City.” Loloi will showcase 12 new collections, featuring a range of rug designs that span traditional, transitional, contemporary and shag categories for both indoor and outdoor spaces. Loloi Rugs also will showcase these collections and more at the High Point Market, Oct. 19-24, in its International Home Furnishings Center space, D-320. HTT

9/18/2013 5:45:33 PM

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Home Textiles Today

September 22, 2013

News

7 W Revs Up for New York Home Fashions Market NEW YORK — Home textiles showroom hub 7 W New York, at 7 West 34th St. off Fifth Avenue, ands its plethora permanent and temporary tenants are together gearing up for the New York Home Fashions Market this month. With showrooms open from 9 a.m. to 5 p.m. Sept. 23-26, home textiles companies on site will be presenting a wide variety of new styles of rugs, bedding, bath accessories, and other home décor categories. Here is a summary of what is in store at 7 W during market week: • Creative Bath Products Inc., in suite 304: The company is in a new showroom space, and will be launching its Sasha collection; • Rizzy Home, in suite 319: From its new third-floor space, the company will be presenting its also-new designer collection, For Your Home by Vicki Payne; • Robely, in suite 423: The company will be celebrating its 50th anniversary with a party at its showroom on Sept. 24 starting at 5 p.m. New collections and lines set to debut include the new pet line Barkley & Evan. • Royale Linens / Yunus Textile Mills Ltd., in suite 433: The company has enhanced its ongoing collection, For Your Home by Vicki Payne, with a new duvet and coverlet. • Gul Ahmed Textile Mills Ltd., in suite 515: This large-scale Pakistani company is Fair Trade and SA 8000 certified, and uses organic cotton and cotton made in Africa (CMiA) to make its products. • Manual Woodworkers & Weavers, in suite 525: The company will have nine different pillows as part of its new Retro Word pillows collection, embellished with fringe and featuring illustrations in the style of the magazine ads and romance comic books of the 50’s. • Hellenic Rugs Imports Canada Inc., in suite 818: New to the product roster will be antique patchwork kilims, created by the company’s newest partners — “Steve and Chris.” • Kalaty Rugs, in suite 820: The company will be displaying a few of its new collections, such as Portfolio by Parisa, made of 100% premium wool in a LoriLoom weave. The patterns are both modern and traditional, capturing timelessness through color and classical architectural inspirations. Also new is the Origins collection, a grouping of borderless designs that are hand knotted in a Tibetan weave using a combination of wool and bamboo silk. • Bellino Fine Linens, in suite 922: The company is showing Norah, Bellino’s newest pattern in yarn-dyed jacquard collection features ﬂorals in brown hues on a neutral background and is available in duvet and shams. Several showrooms have been expanded or found new permanent or temporary spaces. These include • Creative Bath Products, Inc. in 304 • Rizzy Home in 319 • American Century Home in 331 • Colonial Home Textiles / Amrapur Overseas, Inc. • Paciﬁc Coast Textiles in 500-518

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• Vallabh Textiles in 614 • Swiss Comforter in 813 • Sara Textiles in 928 • Beco Industries in 1023 • Home Max in 1031 • LR Resources in 1035 Made-in-America product will be available in the following showrooms: • Creative Bath Products, Inc. in 304 • Orian Rugs, Inc. in 307 • Apache Mills in 422 • InterDesign, Inc. in 504 • Colonial Home Textiles / Amrapur Overseas, Inc. • Paciﬁc Coast Textiles in 500-518 • Manual Woodworkers in 525 • M&Z Marketing | Messina & Zucker in 535 • Paciﬁc Coast Home Furnishings in 539 • Anchor Home Products in 621 Returning to 7 W New York is the HTT’s Global Home Show, located in multiple showrooms. In 600 will be: • Portuguese Home Association • AMR /Portugal Home • AMR Internacional LDA • Fabrica De Tecidos do Carvalho, LDA • Colmaco - Texteis Comaco, LDA • DS- Domingos De • Sousa & Filhos, SA • Finera - Confeccoes Texteis, LDA • Giestal Home Textiles • Texteis Giestal, LDA Others include: • Marcella Fine Rugs in 633 • Malouf Fine Linens in 635 -637 • SkyTex in 635 -637 • Liberty Mills Limited in 1015 • PureCare by Fabrictech in 1015 • Al Karam Towels in 1015 • American Green Rugs in 1015 • Nance Carpet & Rug in 1015 • NMK Textile Mills in 1015 • Purecure by Fabrictech in 1015 • Bombay Dyeing and Manufacturing in 1015 • United Weavers in 1015 • Shamrock Tekstil in 1021 • Sparrowhawk International in 1021 • Serta International in 1029 To accommodate retailers, 7 W will host its buyer lounge, stocked with free periodicals and complimentary coffee. HTT

9/18/2013 5:47:14 PM

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Home Textiles Today

September 22, 2013

Special Report

The New

American

HOME How consumers are building or remodeling homes is critical information for home textiles manufacturers who create the products that fill those spaces. HTT checked in with several home experts – from builders to buyers to trend watchers – for their take on what today’s consumers want for their homes. BY WAYNE MARKS

he home market is rebounding post-recession — although more robustly in some areas than others. Last week, The National Association of Home Builders/Wells Fargo confidence index posted its strongest showing since the halcyon home-building days of November 2005. The index registered at 58, meaning more builders see conditions for business being good than those who feel the outlook is poor. “Following a solid run up in builder confidence over the past year, we are seeing a pause in the momentum as consumers wait to see where interest rates settle and as the headwinds of tight credit, shrinking supplies of lots for development and increasing labor costs continue,” said David Crowe, the association’s chief economist. Even consumers who are staying put are rethinking their spaces. A recent survey by the Window Coverings Associatino of America (WCAA) conducted in partnership with Hoouzz.com found 84% of consumers have decorating or redecorating projects planned over the next two years. Special Report starts on page 38

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,I \RX¶UH LQ home textiles New York is the market. And the market in New York is the TEXTILE BUILDING For 90 years, 295 Fifth Avenue has been the leading showcase for the home textiles industry, with the best location, the best value per square foot, services that cater to your distinctive needs, high-profile traffic, high-tech security, a wi-fi buyers lounge and the personal service of a staff of 15. Give your business the best market, in the market. Call Lou Lombardi, President & CEO, Manhattan Properties, Inc. 212-685-0530 ƒ ceo295@aol.com ƒ on-site management

The Textile Building at 295 Fifth We are the market

Home Textiles Today

Special Report

September 22, 2013

Bedroom Bonanza

mericans love bedrooms – good news for the bedding manufacturers whose products cover the mattresses and the decorative accessories makers whose designs adorn them. Nearly half (47%) of home buyers want three bedrooms, while 32% want four, according to the National Association of Home Builders’ 2012 “What Home Buyers Really Want” survey. The number of the children in the household influences those numbers. Four or more bedrooms are desired by 57% of married couples with children and 42% of single-parent families. Among married couples without chldren, just 25% want a house with that many bedding quarters, and the number is even lower for single-person dwellings, just 23%. “In this case, what home buyers want matches characteristics of homes being built quite closely,” the study noted. “Data from the U.S. Census Bureau on the number of bedrooms show that almost half of single-family homes completed in 2011 had three bedrooms (48%), 39% had four or more bedrooms, and only 13% had two bedrooms or less.” The price a home owner is willing to pay also has a bearing on the number of bedrooms they expect to find in it. The study found 62% paying $500,000 or more want four or more bedrooms, a number that drops to 47% in the $250,000$499,00 range. When new homes are prices at $150,00-$249,000, only 39% plan to have so many bedrooms. The figure falls to 28% among those spending $150,000 for a new home. In terms of what goes into those bedrooms, queen-sized mattress continue to dominate the market. “As far as sizes go, it’s been pretty consistent, queen is the most widely purchased size, although we are seeing a slight uptick of king mattresses,” said Karin Dillner Mahoney, director of communications for the International Sleep Products Association (ISPA) and the Better Sleep Council. She added that the average consumer replaces their mattress every 10.2 years or so. HTT

More is Better Number of Bedrooms Preferred

5 or more bedrooms

1 bedroom

2 bedrooms

13%

4 bedrooms

3 bedrooms

32%

47%

Source: National Association of Home Builders, 2012 “What Home Buyers Really Want” survey

Queens are King Percentage of Mattresses Shipped by Size 2012 Mattress Shipments: Mattresses-Adult Sizes Size in Inches

2012

Twin – 38 x 74.5

20.7%

Twin XL – 38 x 79.5

2.3%

Full – 53 x 74.5

15.7%

Full XL – 53 x 79.5

0.8%

Queen – 60 x 79.5

39.8%

King – 76 x 79.5

14.4%

California King – 72 x 84

2.0%

Water Bed Replacement

N/A

Odd Sizes

4.2%

TOTAL

100.0%

Source: ISPA Surveys of Mattress Manufacturers and Spring Producers Weighted by percentage of innerspring and non-innerspring to total mattress units

Most Consumers Paying Under $1,000 for Matresses Share of Mattress Market Merchandised at Queen Set Retail Price Points by Units 2011-2012* Retail Price Points

2011

2012

Under $500

42.5%

41.2%

$500-$1,000

36.7%

33.1%

$1,000-$2,000

15.8%

20.1%

5.0%

5.6%

$2,000+

* This represents a limited sample of total industry shipments of queen sets. Each category is based on the percentage of queen sets (by both value and units,) manufactured to be merchandised at specific retail price points using queen sets as the price point benchmark. Source: International Sleep Products Association (ISPA)

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A d v e r t i s e m e n t

Triangle Home Fashions: We Put the Family into a Family Business And that attitude has helped contribute to Triangle’s success. But the company believes there’s a lot more behind its track record: 1. We start by working with factories that share our values of respecting and treating their employees as valued members of the team who take pride in their workmanship.

enny Zhu had a crazy idea in 2008: Suppose you created a high fashions company that produced beautiful products but priced them so that shoppers at all levels could afford them.

2.We search for and select new and unique fabrics, create surface treatments and then invest in packaging that makes those products really sell. 3. Our production looks the same – or even better – than our samples. We deliver what we show.

“We are young, ambitious, gutsy and we’re willing to lead not follow,”

The F.I.T. graduate – Summa Cum Laude in 2005 with a degree in textile design – knew it was a dream but with a partner factory she went ahead and founded Triangle Home Fashions.

4. Our customers see the value in our fashion sense and design 6. And most importantly: Our capabilities. We rank as one goods sell. None of the rest of the Top 5 drop shippers for matters if the merchandise many of the largest retailers doesn’t move off the shelves – in the business. and Triangle does!

For the past five years it’s been a dream come true.

5. We don’t overpromise on deliveries and we have a fill rate of 99% with an average shipping time of 30 hours from our own 60,000-squarefoot facility as well as other locations.

Triangle has evolved into one of the faster growing companies in the industry, its business model of fashion at a price being well received from retailers and consumers alike. Triangle bases its success around three values: design, quality and innovation. “I firmly believe that a great design at a terrific value will generally always be chosen over something that is ordinary at the lowest price,” is one of Jenny’s favorite sayings.

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Boutique, soft home products representing the better; and Essential Living, home textiles for the opening price market representing the good.

Each breaks through the “safe” And adding to the family affair is Jenny’s husband Jared, who left boundaries that dominate the his law practice and joined Triangle affordable category. as Chief Operating Officer and Put it all together and Triangle General Counsel in 2012. Home Fashions is a family Together they are a perfectly company that knows how to get complementary team, each the business through its unique focused on what they do best, she combination of fashion focus with operational excellence. in design and he in operations. Today Triangle is more than just a home textiles supplier, it is transitioning into a total home décor resource with three distinct brands: Lush Décor, a total textiles and home décor brand, representing the best; Home

“We are young, ambitious, gutsy and we’re willing to lead not follow,” Jenny says. “We offer much more than what’s expected and, more importantly, we give much more than what’s expected.”

9/18/2013 10:39:32 AM

TRIANGLE HOME FASHIONS A Family of Brands

A total home textiles and home dĂŠcor brand representing the Best

A full soft home textiles line representing the Better

Opening price point home textiles, representing the Good

See Triangle for yourself this New York Market at 295 Fifth Avenue, Suite 221. Jenny, Jared and the entire Triangle team invite you to the showroom, especially to see our brand new line of Quilts.

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9a Nicholas Court Dayton, NJ 08810 800.555.1212

9/18/2013 10:39:56 AM

Home Textiles Today

September 22, 2013

Special Report

Adjusting Bathrooms for An Aging Population

he cohort of the population aged 65 and older is steadily expanding as the Boomer generation ages. The youngest Boomers are about to pass into their 50’s and the oldest will soon be entering their 70’s. Nowhere in the home is safety of greater concern to older consumers than the bathroom, which is impacting the way they are being built. Many people now forego tubs to make room for larger shower space, creating more room for toweling off as well as a safer shower experience, according to Alan Zelinsky, the immediate past president of the National Kitchen and Bath Association (NKBA). The larger space also creates the opportunity to install multiple showerheads, which in addition to providing a pleasant experience, also aids the less mobile. Grab bars are also popular as a safety feature, he said. “The trend is a focus on an aging population.” said Zelinsky, a certified kitchen designer (ckd),

president and ceo of Better Kitchens. Builders are experiencing “a great frequency of requests in southern states for curbless showers that are easy to get in and out of.” Curbless walk-in showers are also in demand in the North for the same reasons, but in addition home builders in cold weather states are seeing a strong trend toward heating in the bathroom floors, he said. Regardless of age considerations, more home owners are opting for glass shower doors over curtain rods – and they’re having them personalized. “One client had a picture of his son playing football etched into the door,” Zelinski told HTT. While older Americans may prefer the convenience of a walk-in shower, other buyers think differently. “For resale, they want a tub in the master bathroom.” according to Rose Quint, associate vp for survey research at the National Association of Home Buyers (NAHB). HTT

More People Standing Than Sitting

More Modern Looks Coming on Strong in the Bathroom

Which types of tubs and showers did you specify for the bathrooms you designed during the past three months? (Check all that apply)

Which styles of bathrooms did you design over the past 3 months? (Check all that apply)

Shower stall

71%

Soaking tub

51%

Contemporary

67%

Standard tub with shower surround

47%

Traditional

58%

Free standing standard tub

32%

Transitional

51%

Steam shower

23%

Shaker

29%

Free standing jetted tub

20%

Cottage

16%

Jetted tub with shower surround

11%

Arts & Crafts

18%

Other

17%

Rustic

10%

Source: National Kitchen and Bath Association, 2013 “What Consumers Want” survey

Stoners Rule Which vanity top materials did you specify for the bathrooms you designed over the past three months? (Check all that apply)

Granite

71%

Quartz

65%

Marble

39%

Solid surface

35%

Cultured marble or onyx

23%

Laminate

13%

Glass

Wood

Ceramic or porcelain tile

Concrete

Other

Source: National Kitchen and Bath Association, 2013 “What Consumers Want” survey

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Country / Provincial

Tuscan

Other

Source: National Kitchen and Bath Association, 2013 “What Consumers Want” survey

Style Directions May Change, But Flooring Materials Don’t Which types of flooring did you specify for the bathrooms you designed over the past three months? (Check all that apply)

Ceramic or porcelain tile

83%

Natural stone tile

57%

Hardwood

18%

Vinyl or linoleum

14%

Cool Hues Still Rule the Roost in Bath Which color schemes did you specify for the bathrooms you designed during the past three months? (Check all that apply)

Whites/Off-whites

71%

Grays

56%

Beiges/Bones

17%

Bronzes/Terracottas

35%

Browns

35%

Blacks

24%

Greens

23%

Blues

20%

Sepiatones

18%

Reds

Stainless steel

Other

Mauves

Source: National Kitchen and Bath Association, 2013 “What Consumers Want” survey

A Shifting Landscape Around the Sink The array of accessories on today’s bathroom counters doesn’t look the way it used to thanks to two increasingly popular products: liquid soap and electric toothbrushes. Debra Mednick, executive director and home industry analyst at NPD Group, told HTT that in the epic battle between bar hand soap versus liquid hand soap, the liquid machines are rising are gaining the upper hand, so to speak. “Liquid soap dispensers are the more modern way because they are more hygienic.” she said. “With concerns for a healthy home and cross contamination, consumers are finding it more prudent to use liquid hand soap.” Mednick also sees increased interest in hands-free dispensers with motion sensors. Toothbrush holder sales are “probably down” due to movement toward electric toothbrushes, she added. “People can enter [the electric toothbrush market] for around $5.00 for a battery-operated toothbrush.” Consumers can choose to trade up for electric toothbrushes costing $100 or more, with rechargeable batteries as the premium alternative.

Electric Toothbrushes & Soap/ Toothbrush Bath Accessories Dollar Sales (000) Jul’11 Jun’12

Jul’12 Jun’13

% Change

Electric Toothbrushes $600,689

$620,313

Other

Soap Dishes

$135,351

$149,445

10%

Cork

Toothbrush Holders

$172,011

$146,912

-15%

Soap Dispensers

$217,429

$210,045

-3%

Source: National Kitchen and Bath Association, 2013 “What Consumers Want” survey

Source: NPD Group

9/18/2013 5:14:29 PM

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HTT Sept 22nd Anand_Intl.indd 1

9/16/2013 12:20:08 PM

Home Textiles Today

September 22, 2013

Special Report

> hometextilestoday.com

Modern Life Moves into the Kitchen Kitchens Fairly Split Between Traditional and Updated Styles Which styles of kitchens did you design in the past three months? (Check all that apply)

Transitional

69%

Traditional

60%

Contemporary

52%

Shaker

45%

Arts & Crafts

23% 22%

Cottage Country / Provincial

14%

Rustic

14%

Tuscan

11%

Asian Fusion

Other

Source: National Kitchen and Bath Association, 2013 “What Consumers Want” survey

hen the National Association of Homebuilders conducted its “What Home Buyers Really Want” survey last year, one statistic jumped out: a boom in the number of consumers who want a dedicated computer space for their kitchens. In the 2004 survey, just 31% of home buyers said a desk/computer area would be desirable in the kitchen. Last year, the figure jumped to 52%. Also showing notable growth was the idea of a recycling center, a feature desired by 28% in 2004 and now considered essential/desirable to 43%. A dining room separated from the kitchen and/or general living space continues to show signs of decline, according to Rose Quint, associate vice president for survey research at the National Association of Home Buyers (NAHB). Regarding open space between the living room and dining room, another seventy-four percent prefer open space with only thirteen percent opting for a separate dining room. “There’s a much bigger trend now toward open space. We’ve seen that for years,” said Quint. HTT

A Cool Palette in the Kitchen Which overall color schemes did you specify for the kitchens you designed during the past three months? (Check all that apply)

73%

Whites/Off-whites Beiges/Bones

59%

Grays

55%

Browns

48%

Greens

26%

Bronzes/Terracottas

22%

Stainless steel

22%

Blacks

20%

Blues

17%

Sepiatones

17%

Reds

12%

Saffrons

Other

Mauves

Source: National Kitchen and Bath Association, 2013 “What Consumers Want” survey

Energy Efficiency Key in Window Decisions

ost-recession consumers are careful with their dollars, and cutting energy costs is important for many home owners. “It’s all about energy efficiency,” said Rose Quint, associate vice president for survey research at the National Association of Home Builders (NAHB). The NAHB’s 2012 “What Home Buyers Really Want” survey found 98% of respondents considered Energy-Star approved windows either essential or desirable. In addition, 69% said the same of triple-pane glass and 67% favor low-e insulting glass. When it comes to dressing those windows, the trend is “panels, panels, panels,” said Julie Wood, member of the National Board of Directors for Window Coverings Association of America (WCAA) and owner of J. A. Wood Inte-

rior Design, LLC, in Derry, N.H. Long panels running floor to ceiling and mostly stationary side panels are popular. Customers are looking for “beautiful trim going down the lead edge and across the bottom,” she said. She added, “Linens are in” and most of her fabrications use natural fibers. The pre-recession trend was “valances and lots of details in window treatments.” Currently, consumers favor much more simplified styles with money being spent on the quality of items not the quantity of embellishments. “For us at WCAA, we are encouraged by statistics that in the next two years 19% of homeowners and 27% of renters plan to hire a windows and windows coverings professional. WCAA believes that we are climbing out of the recession.” HTT

Cost-Cutting Where the Curtains Hang Types of Windows Rated Essential or Desirable by Home Buyers (Percent of Respondents) Essential

Must have

Energy-star rated

35%

54%

Triple-pane insulating glass

Low-e insulating glass

Bay or bow

Skylights

Gas filled insulating glass

Vinyl

Greenhouse

Clad wood or wood

Fiberglass

Aluminum

Source: National Association of Home Builders (NAHB) 2012 “What Home Buyers Really Want”

CHECK US OUT ON THE WEB htt130903_044 44

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9/17/2013 8:55:45 AM

Home Textiles Today

September 22, 2013

Lenzing Makes “Natural Connection”

L ENZING , A USTRIA — Lenzing

has created a new marketing concept to help retailers promote their products made of Tencel and cotton blends, and is calling it Natural Connection. Debuting at textile fairs in Paris, the market concept centers on the two cellulose fibers – Tencel and cotton, which Lenzing described as “ideal partners.” As Andreas Dorner, marketing manager, explained: “For Tencel, cotton is the blending partner. Consumers are interested in natural and high-quality materials. This marketing push is aimed at getting these products the attention they deserve. With this ini-

tiative, we are presenting our customers with marketing tools ideally suited to promoting Tencel/cotton products at retail.” Both fibers are from nature and possess similar properties such as good breathing properties. A blend with 30% Tencel gives cotton fabrics a new definition, Lenzing noted. Depending on the blending ratio, the look and properties of these fabrics can be changed to suit any need. Cotton and Tencel are used for similar applications, their main applications being in the clothing sector for shirts and jeans and in the home textiles sector for bed linens. HTT

News

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DownLinens on Cloud 9 With New Comfort Pillow Collection LOS ANGELES — Online bedding retailer Down-

Linens.com has added a new pillow product that is designed to combine the softness of down with firmness provided by goose feathers. The new pillow – called Cloud 9 -- features a blend of 70% feathers and 30% down, a blend that gives support to a sleeper’s head and neck while also creating a soft and cradling feeling, DownLinens.com noted. A standard size Cloud 9 is priced to retail for $44.99. A king size is also available. “Our main aim with this new pillow was to find the right balance between softness and support,” said Nate Hascalovici, DownLinens. “The Cloud 9 is perfect for sleeping, particularly if you are a side or back sleeper, as it is fi rm without being bulky and soft without letting your head sink into it.” Cloud 9 is hypoallergenic and has an elegantly designed and easily removable zipper cover with

a 300 thread count. DownLinens.com also offers comforters, featherbeds, duvets and other fine bed linens. HTT

Landy International, Debra Valencia Join Forces for New Bath Program M ALIBU , C ALIF. — Home tex-

tiles manufacturer Landy International has aligned with artist Debra Valencia for a new collection of bath, spa and beauty products as well as bathroom accessories under the “Debra Valencia for Aromanice” brand. Landy is developing an expan-

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sive collection that includes decorative towels, robes, and bathroom accessories as well as soaps, body scrubs, lotions and a variety of skin care products in fancy gift sets, and cosmetics such as lip gloss and nail polish, cosmetic bags and cases — all featuring Valencia’s signature floral, pais-

ley, geometric and Californiainspired designs. “I am so excited to be working with Landy on such a broad range of products,” said Valencia. “We are currently creating a unique collection of products to offer retailers worldwide.” Added Roger Ding, president

of Landy International: “We were familiar with Debra Valencia’s stationery products in the marketplace with her distinctive use of color and feminine designs. We see potential to build a fresh designer brand in the bath, spa and beauty category for Aromanice. Debra’s expertise as both

product/packaging designer and surface textile artist provide the perfect talents for a lifestyle brand.” The collection’s first samples will be previewed at the Canton Fair in October and available in the U.S. and worldwide beginning spring 2014. HTT

9/18/2013 2:00:34 PM

TREND • VALUE • SUCCESS

FEATURING:

Home Textiles Today

September 22, 2013

News

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Sacred Sleep Launches Organic Cotton Bedding, Fair-trade Alpaca

SALIDA , C OLO . — Staying true

to its goal to turn bedrooms into “sleep sanctuaries,” Sacred Sleep has added two new luxury lines to is assortment — organic cot-

ton bedding and fair-trade alpaca top-of-bed products. The new duvet covers, comforters and throws complement Sacred Sleep’s existing line of

eucalyptus-blend sheets and mattress covers. “It is always our intention to expand the line with products that bring comfort. Our conscious

luxuries allow the world to be in their sleep environments and to begin the process of slowing down and preparing for good rest. These new products will do just

that,” said Jane Pinto, co-founder and ceo. The palette is soothing and matches with the trim of the existing line of Sacred Sleep eucalyptus blend bedding. The new organic cotton bedding is produced by a Global Organic Textile Standard-certified facility, and the alpaca throw is a Fair Trade product of Peru. The new line includes: the Stella organic cotton quilted comforter, which offers light to medium warmth and is filled with organic cotton batting that features beautiful textured detailing and a rich charcoal color; duvet sets, made of 100% organic cotton; the Venus organic cotton ruffled duvet set, a contemporary twist on classic ruffles style with button closures on the duvet, two standard pillow shams and two Euro shams; the Luna organic cotton tie-closure duvet set, which marries modern femininity with sustainability and is available in solid slate grey and solid eggshell white; and the Fair Trade Alpaca throw, which is made in Peru from dedicated pure baby alpaca wool. Sacred Sleep products are available at SacredSleep.com. HTT

IFDA Polishes up Big Apple Award NEW YORK — The International

Furnishings and Design Association’s New York Chapter will salute Brooklyn Bridge Park during its annual Big Apple Award ceremony Oct. 1 at the Galapagos Art Space in Brooklyn. The award recognizes New York businesses and institutions that have had a positive impact on the cultural and commercial life of the city. Regina Myer, president of Brooklyn Bridge Park, is this year’s honoree. The cocktail reception and presentation will take place from 6 p.m. to 8 p.m. For more information, to buy a ticket or to become a sponsor, visit ifda.com/new-york-chapter. HTT

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Home Textiles Today

September 22, 2013

News

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Interwoven Globe The Worldwide Textile Trade, 1500 – 1800

BY HERMINE MARIAUX NEW YORK — Last week marked the opening date for this new exhibition at the

N.Y Metropolitan Museum of Art — just in time for visitors to the New York Home Fashions Market. For out-of-towners, this is fortuitous timing — to take advantage of the first major exhibition to explore three centuries of worldwide textiles design and trade. It is also the first to document the international transmittal of design from the 16th to the early 19th century through the medium of textiles. New Yorkers have the luxury of a longer time horizon than market visitors. The exhibition remains on view through Jan. 5, 2014. Considered the first wave of true globalization and multi cultural exchange of design through trade, it is likely for this exhibition to have as much of an impact today during the second wave of globalization. The golden age of European navigation engendered a flourishing textiles trade, causing a breathtaking variety of designs to travel across the globe. These textiles blended the traditional designs, skills and tastes of the cultures that produced them with those of their destinations, resulting in textiles that are both intrinsically beautiful and historically fascinating. While previous studies focused on trade, Interwoven Globe is the first exhibit to investigate it as a history of design. The show is divided into 10 segments, among them: • The Century of Exploration dominated by the Europeans, the Spanish, the Portuguese and the Dutch; • The Discovery of the rich silks of China and endlessly useful painted and printed cottons of India; • Textile Traditions and Trade in Mexico and Peru; • The re-interpretation of Eastern Design by and for the West; • European competitive efforts to emulate textiles from faraway spurred production of toiles and tapestries in France; • The entry of East India Goods for the North American Market. Textiles had been traded between Asia, the Middle East, Africa and Europe for SEE MET PAGE 52

Chasuble 17th century Turkish fabric, made into chasuble in Europe Silk, metal wrapped thread Textile: H: 46 in. x W: 27 ½ in. THE METROPOLITAN MUSEUM OF ART, GIFT OF J. PIERPONT MORGAN, 1906 IMAGE © THE METROPOLITAN MUSEUM OF ART

The Toilet of the Princess Attributed to John Vanderbank (active ca. 1680-1717)( Great Wardrobe tapestry workshop, London 1690-1715 Tapestry weave, wool and silk 10 ft. x 12 ft. 10 in. (305 x 391 cm) THE METROPOLITAN MUSEUM OF ART, GIFT OF MRS. GEORGE F. BAKER, 1953 IMAGE © THE METROPOLITAN MUSEUM OF ART

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the ultimate cotton for home fashion www.allaboutsupima.com

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Home Textiles Today

September 22, 2013

News

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Interwoven Globe The Worldwide Textile Trade, 1500 – 1800

MET FROM PAGE 50

hundreds of years, primarily along lengthy overland routes which came to be known as the Silk Road. Beginning in the late 15th and early the 16th century, Europeans set sail in search of an ocean route and found valuable exotic textiles along the way. As the newly discovered sea routes directly connected Europe to the rest of the world and Europeans found that textiles were welcome currency for other goods, the scope of the textile trade expanded considerably. Spain was one of the first European nations to master the navigation of the Atlantic Ocean and colonize the “New World.” By the 17th century, it controlled a vast region – from northern California to South America and across the Pacific to the Philippines. Portugal became the first European nation to successfully navigate around Africa’s Cape of Good Hope. Portuguese merchants then began a vigorous trade with China and India. Using the superior skills of local textiles workers, they introduced Western imagery to create products that would appeal to European tastes. By the time Europeans sailed into Chinese ports, Chinese textiles makers had been masters of the arts of spinning, weaving, dyeing, painting and embroidering silk for more than a millennium. When the Portuguese established direct trade relations with Europe, the first large scale production of Chinese textiles reached the West. In the 17th century, Asian and European textiles were finally SEE MET PAGE 54

Wentke Netherlands, mid-18th century Textile: India (Coromandel Coast), 1725-50 Cotton, drawn and painted resist and mordant, dyed Length: 52 1/8 in. (133 cm) THE METROPOLITAN MUSEUM OF ART, PURCHASE, ISABEL SHULTS FUND, 2012 IMAGE © THE METROPOLITAN MUSEUM OF ART

Blue-Resist Panel Probably India, for the American market, mid-18th Century Cotton, painted and blockprinted resist, dyed 78 ¼ x 59 5/8 in. (198.6 x 151.4 cm) THE METROPOLITAN MUSEUM OF ART, ROGERS FUND, 1940 IMAGE © THE METROPOLITAN MUSEUM OF ART

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Home Textiles Today

September 22, 2013

News

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Interwoven Globe The Worldwide Textile Trade, 1500 – 1800 MET FROM PAGE 52

brought into the Americas, then a colony. For those who believe that Museum exhibitions – especially one as groundbreaking and comprehensive as this one – can be prescient and ignite a design trend, here are the take-aways: • Large-scale florals and Tree Of life designs; • Pinceaux Patterns: Scrolling vines amid flowers, birds and insects; • Heavy coverage of pattern on silk or cotton base cloth; • Rich embroideries made opulent with metal wrapped thread; • Intricate quilting achieving three-dimensional effects; • Deep, rich saturated colors derived from natural dyes: Indigo blues, vivid reds from the cochineal insect, purple from shellfish, saffron and turmeric yellows from spices, woods and tree seeds; • Large medallions, sometimes framed in lattice patterns; • Human, animal, architectural, seafaring and wartime illustrations in print for the purpose of memorializing and distributing images; • Tapestries, brocades, damask and jacquard for elaborate wovens; • Large and small “calico”prints from India signaling affordability; • Watching 16th and 17th century designs making a comeback. HTT Hanging Depicting A European Conflict in South India, Probably the Siege of Pondicherry, 1760-61 India (Coromandel Coast), for the English market, after 1761 Cotton, drawn and painted resist and mordant, dyed 115 x 103 ½ in. (292 x 263 cm) COURESTY OF TITI HALLE IMAGE © THE METROPOLITAN MUSEUM OF ART

Coverlet 16th century China, for the European market Silk, gold-wrapped silk H: 84 in. x W: 79 in. THE METROPOLITAN MUSEUM OF ART, ROGERS FUND, 1975 IMAGE © THE METROPOLITAN MUSEUM OF ART

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Home Textiles Today

September 22, 2013

News

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Kravet, Oceania Cruises Align For International Travel-inspired Luxury Fabrics NEW YORK — Kravet has partnered with luxury cruise line Oceania Cruises to develop an exclusive collection of indoor/ outdoor fabrics that speak to international travel. The collection consists of

fabric styles developed exclusively with Oceania Cruises, all of which will be optimized for durability and performance for both indoor and outdoor use. Shades of teal blue and sea green mix with sand beige to cre-

ate a feeling of tranquility, and beautiful wovens, ikat prints, matelassé, solids and stripes are all rendered in durable, high quality and easily cleanable fabrics that can be used to create a serene and sophisticated oasis,

whether outdoors or in, the company noted. “The fantasy of international travel is romantic and exciting, and the collection translates this idea with practicality for a home or commercial space,” said Cary

Kravet, president of Kravet Inc. Available starting this month, the Oceania Cruises Collection will be exclusively offered to interior designers and decorators through a network of 31 Kravet corporate showrooms and 35 representative showrooms, as well as national sales representatives. HTT

Bardwil Linens Partners with French Bull for Kitchen Textiles N E W YO R K — Tabletop and

housewares brand house French Bull is connecting with its softer side via a recently inked partnership with Bardwil Linens to cocreate a new line of boldly-colored and graphically-designed bath coordinates, table linens and kitchen textiles. The soft launch is set for the New York Home Fashions Market. Components of the program include embellished towels, bath rugs, accessories, shower curtains, shower curtain hooks and beach towels for the bath; tablecloths, placemats, napkins, runners, and napkin rings for the table; and kitchen towels, dishcloths, potholders, oven mitts, aprons, and chair pads for the kitchen. “French Bull is the most exciting and vibrant brand we have encountered which will present a whole new dimension to the home textiles industry,” said Alan Kennedy, Bardwil president. “It will be a wonderful complement to the more traditional brands marketed by Bardwil.” Added French Bull founder Jackie Shapiro: “Having Bardwil Linens as our partner with tabletop linens, bath and kitchen textiles assure the French Bull brand continues to extend its ‘Live Vivid’ lifestyle. We look forward to continuing both of our company’s strong tradition of delivering high quality products with cutting edge design to consumers.” HTT

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Home Textiles Today

September 22, 2013

Baltic Debuts New Showroom, Contemporary Designs

N E W YO R K — Baltic Linen Company has moved to a new showroom at 295 Fifth Avenue, Suite 814. According to Mark Snider, vp design, the new space has windows facing Fifth Avenue and “a lot of natural light.” For market this year, the company is showing platform beds with a focus on more transitional and more contemporary designs, noted Snider. The company will show embroidery, appliques, prints and jacquards and a number of mixed media designs that combine one or more of these treatments. “We’re doing more jacquards than we have in the

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Balta’s Lisette bed features appliqued and embroidered scrolls within an appliquéd frame. It is 100% poly faille and accessorized with embroidered and quilted euro shams and dec pillows.

past, but they are more contemporary and unique with lots of texture,” said Snider. Among the offerings, a matte poly faille texture with low luster; a lot of faux linen, including crewel embroidery detail on linen. The color schemes are “complex” he said, with within the neutrals, which have a subtle cast of greens and creams. In bath, the company is showing five different towel collections in high-fashion colors as well as some spa color selections. In addition, the company is expanding its sheeting program, with selections in a large range of prices and thread counts. HTT

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W W W. S I N O M A X- U SA .CO M 2 9 5 F I F T H AV E , S U I T E 7 0 8 , N E W YO R K , N Y 1 0 0 1 6 | 1 . 8 7 7. 7 2 6 . 3 8 8 8 Untitled-12 1

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Home Textiles Today

September 22, 2013

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Latex International to Launch New Cost-cutting Foam BY DAVID PERRY SHELTON , CONN. — Latex International, a producer of Talalay latex foams, has developed a new latex formulation that it says will help bedding makers cut their production costs. The company’s new Con-

trolled Thermal Reaction Latex is a patent-pending formulation of latex that can be used with traditional flame-retardant products rather than the more robust - and more expensive - FR solutions that are normally required for latex foam beds, officials said. The new latex will be avail-

able this month and will be shown at next month’s High Point Market. “This product was developed following months of research and conversations with our customers,” said Latex International President and ceo Dave Fisher. “Controlled Thermal Reaction

Latex works with manufacturers’ existing FR solutions to reduce the number of FR skus, save money, and enhance the feel of their latex mattresses.” Made at the Latex International factory in Shelton, Controlled Thermal Reaction Latex is available in Talalay process

latex, Dunlop process latex, Talatech formulation, and the 100% all natural formulation, officials said. They said the technology is an industry first and provides manufacturers with multiple benefits in one cutting-edge component. The formulation will allow manufacturers to use their less expensive and widely available FR solutions with latex mattresses, officials said. “Our future success in the component industry revolves around the fact that we are enhancing our quality and continuing to be innovative and introduce new latex technologies,” Fisher said. “Controlled Thermal Reaction Latex is a game-changing material which we believe will help us build the already growing latex category. This is the most important new latex solution brought to the market in the last 25 years and it fills a need for our customers. In addition to helping manufacturers build better feeling beds, Controlled Thermal Reaction Latex will increase their profitability.” Latex International officials said the new product reflects the company’s commitment to bringing innovative latex solutions to sleep products manufacturers. The introduction of Controlled Thermal Reaction Latex follows the company’s successful launch of graphite-infused latex at the Las Vegas Market earlier this year, officials said. HTT

Momeni Debuts Fall Catalog CARLSTADT, N.J. — Momeni has released the second full edition of its product catalog. The Momeni Fall 2013 Catalog contains a complete directory of the company’s area rug, broadloom and roll-runner offerings. With almost 600 pages, it contains new features, including a quick reference guide by design type and a new color index as well. Momeni will be distributing the catalog to customers over the next few weeks. HTT

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Ellery, National Sleep Foundation to Preview New Social Media, Merchandising Campaigns at New York Market

A R L I N G T O N , V A . — J oi n -

ing forces for the sake of sleep are home fashions manufacturer Ellery Homestyles and the National Sleep Foundation, which together will launch a major social media marketing campaign and retail merchandising effort to promote Ellery’s new “Sound Asleep” curtain line — foundation’s official room-darkening curtain. Key retailers shopping the New York Home Fashions Market this month will be the first to get a glimpse of the social media campaign and retail merchandising efforts. The programs officially launch in March 2014 to tie in with the NSF’s Sleep Awareness Week March 2-9. The social media campaign will include a consumer sweepstakes in which entrants will have a chance to win a room makeover using Sound Asleep curtains. Ellery also is creating special Pinterest boards and retail website banners, and will be promoting the campaign on both its own company website at www. elleryhomestyles.com and on the Sound Asleep micro site at www. soundasleepcurtains.com. In turn, the National Sleep Foundation (NSF), a non-profit organization dedicated to improving sleep health and safety, is providing educational materials, sleep information, and tips on how to get a better night’s sleep on its instructive consumer website — www.bedroom.sleepfoundation.org. “Controlling light is very important to getting quality sleep,” said David Cloud, ceo, NSP. “Light can interfere with your sleep cycles by signaling your brain that you should be awake, so creating a dark bedroom is one of the most practical ways to reap the benefits of sleep. The National Sleep Foundation recommends keeping your room dark until you get the sleep your body needs. Room darkening curtains are a key to following that recommendation.” The two-year-old Sound Asleep collection was selected

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as the official room-darkening curtain of the National Sleep Foundation due to its innovative, thermal-lined construction that helps create an optimal sleep environment by darkening the

“It’s only natural to combine the authority of the NSF with Ellery’s leadership in manufacturing innovative room darkening curtains.” —BUDD GOLDMAN, Ellery Homestyles

room. Developed to address the National Sleep Foundation’s recommendations for sleep health, Sound Asleep curtains’ room darkening construction reduces penetrating light through the use of proprietary fabric-backing technology, thereby creating the dark environment necessary to achieve a better night’s sleep. Cloud says the Sound Asleep curtains address a critical consumer need. “The NSF’s 2012 Bedroom Poll revealed that 35% of Americans don’t use any curtains or shades in their bedrooms, so we have our work with Sound Asleep cut out for us,” he explained. “At the same time, however, 73% of Americans say a dark bedroom is important to getting a good night’s sleep. Ellery Homestyles has been a great partner for the National Sleep Foundation. Ellery answered a Request for Proposals for room darkening window treatments that the NSF sent out in 2010, and from the start, Ellery’s leadership understood what the NSF wanted to do and spent time developing the right mix of product and messaging.” Budd Goldman, founder and ceo of Ellery Homestyles, said his company identified a niche in the marketplace for room-darkening curtains, and as a result developed the Sound Asleep collection. “The National Sleep Foundation is the trusted authority on

sleep and is educating Americans on the importance of creating the best possible sleep environment,” Goldman noted. “It’s only natural to combine the authority of the NSF with Ellery’s leadership in manufacturing innovative room darkening curtains. The NSF is a trusted name that adds a unique and exclusive level of marketing and product positioning that no other curtain product can claim.” The Sound Asleep curtain collection is designed to marry fashion, function and design, noted Susan Lazor, director of brand management for Ellery. “Sound Asleep curtains are a fashionable solution to block light, improve home energy efficiency and reduce noise,” she said. “Blocking light is the main benefit, but the technology provides noise-reducing and energy-efficient advantages as well. Reducing outside noise also helps promote a better night’s sleep, and the thermal properties of Sound Asleep curtains actually enhance the energy efficiency of a home, saving consumers money by reducing heat loss through the window. A soft thermal coating is applied to the curtain fabric to create the room darkening qualities in the finished panel, and the curtains are constructed of a versatile chenille fabric in a tonal texture that is designed to enhance the bedroom with the natural look of flowing curtains and to coordinate with any décor, she added. Sound Asleep curtains are offered in six colors and a full range of panel lengths: 63-inch, 84-inch, 95-inch and 108-inch, with suggested retail prices ranging from $24.99 to $39.99. Coordinating ascot or straight back-tab valances are available, with a suggested retail price of $19.99. All panels measure 42-inches wide and are constructed of an easycare, machine washable 100% polyester fabric. Sound Asleep curtains and valances can be hung using standard curtain hardware. HTT

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Eastern Accents to Introduce Thom Filicia Home Collection at High Point CHICAGO — Eastern Accents will

introduce its new partnership with celebrity interior designer Thom Filicia at the Oct. 19-25 High Point Market. The new Thom Filicia Home collection includes 60 decorative pillows that capture the designer’s classic simplicity and innovative flair. Contemporary patterns and textures are paired with a bright

and sophisticated palette that will bring the designer’s unique New American style to any space. The collection will also include four throws featuring a variegated color effect. Eastern Accents will celebrate the launch of the collection with a signing of Filicia’s newest book “American Beauty” on Monday, Oct. 21 from 3-5 p.m. in the Eastern Accents HTT

High Point Market Sets Design Viewpoint Seminars HIGH POINT, N.C. — The High Point Market Authority and American Society of Interior Designers has announced its seminar series for the October High Point Market. The Design Viewpoints Series includes three seminars that will take place Oct. 20-22 at the High Point Theater. The series is sponsored by Horchow, and all seminars are free to interior designers and retailers at the market. Each segment also offers 0.1 continuing education credits. The segments include: • From All Corners: Exploring Diversity in Design in the 21st Century, noon, Oct. 20. This panel discussion will be led by Aphrochic founders Jeanine Hays and Bryan Mason. Topics will include the influence of ethnic background on design style and meeting the needs of a

multicultural clientele. • Researching Home: Evidence-Based Residential Design, noon, Oct. 21. Sally Augustin and Barbara B. Miller will address how each element of design impacts psychological perceptions and comfort level of a client, as well as why interviewing clients enhances your design programming. • Let the Color Tell the Story - Trends to Watch in 2014, noon, Oct. 22. Steve Shorthouse, PPG’s National Color and Design Consultant, will address the biggest trends and societal influences on residential interior design and also will discuss the effects of color on design. For more information, contact Mona Delia at the High Point Market Authority at (336) 888-3230 or email mona@highpointmarket.org. HTT

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September 22, 2013

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Carley Kahn Plays “Marbles” this Season With New Eco Pillows

PORTLAND, ORE. — Eco-friendly designer of fashion upholstery fabrics, pillows and scarves Carley Kahn is bringing the outside indoors with its new collection of looks this season. The line of organic, nature-

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inspired cushions, all of them made domestically, is dubbed Marble and “celebrates subdued color palettes,” the company explained. M a r b l e ’s f i v e a v a i l a b l e designs and four colorways —

digitally printed using waterbased inks on organic cotton and linen — were inspired by “the texture and movement found within parquet and marble flooring,” the company added.

Offered in two sizes – 12 by 20 inches and 20-inch squares, the cushions are set to retail for $100 and $125, respectively. Upholstery fabric from the line is available for $135 per yard. HTT

Shaw Industries Opens Plant in China D ALTON , G A . — Shaw Industries Group Inc. just opened a 210,000-square-foot carpet tile plant in Nantong, China — a port city 65 miles north of Shanghai — to serve the Asian market. The new facility offers customers in Asia quicker access to a range of recyclable, cradle-to-cradle-certified products, which are PVC-free and bitumen-free. “Nantong’s woven textile heritage mirrors the communities in which we’ve manufactured flooring in the southeastern U.S. for more than half a century,” said Jeff Galloway, Shaw Industries vp for Asia Pacific. The factory opened with more than 100 employees and is expected to grow to 250 when at full capacity. The 24-inch square and 18 by 36-inch square carpet tiles being produced at the site are being designed at Shaw’s Cartersville, Ga. facility to appeal to global markets. Employing the Eco Solution Q fiber, EcoWorx backing systems, and Ecologix carpet cushioning systems, the products manufactured will be sold for installation in the growing Asia market and there are no plans to export them back to the U.S., the company said. “Two thirds of the world’s carpet tile is sold outside of North America — the majority in Asia,” explained Vance Ball, Shaw Industries chairman and ceo. “Sales in China, in particular, have grown 20% annually, making it the world’s third largest carpettile-purchasing country. Our new plant expands our opportunity to serve this growing market.” Shaw’s related efforts to expand in Asia include the opening of showrooms and/or the staffing of sales teams in Shanghai, Beijing, Chengdu, Guangzhou, Hong Kong, Singapore, Bangalore and New Delhi. The China facility follows Shaw’s recent announcement to open a new carpet manufacturing facility in Adairsville, Ga., to support the growth in its carpet tile business in the U.S. HTT

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The New Deal DEAL FROM PAGE 5

particularly at Macy’s, are expected to be the biggest beneficiaries of that opening price point solid program business. Macy’s stable of proprietary labels, including Martha Stewart and Inc., will be expanded to fill in those merchandising voids. • Other departments stores, including Dillard’s, Belk and Bon-Ton, are expected to steer closer to national brands for their fashion bedding slots, though they may favor captured label programs such as Nautica at Belk and Candace Olsen at Dillard’s. “It creates a lot of white space,” is the way Richard

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Roman, president of Revman International, put it. “Anybody that has well-designed, better goods has an opportunity now.” Revman would certainly fall into that category. The company, which focuses on designer brands — often segmented for specific retailers — stands to be a prime beneficiary of the changes, with its Nautica and Tommy Bahama brands having the most upside potential. Another vendor familiar with this segment of the marketplace said, “The most opportunity will be in the commodity side of the business in solid color sheets and towels.” That slot particularly opens up because the new Ralph Lauren strategy largely walks away

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from the opening price point category. The company declined to comment on the record about its changes, but an examination at retail shows that the core components of the new program are two solid color sheeting programs: RL 464 Percale, in 11 colors, with a $79 queen sheet retail; and RL 624 Sateen, in eight colors and a $99 queen retail. Each gets a corresponding topof-the-bed program, Palmer at $229 for the full/queen duvet for the 464 and Langdon at $279 for the full/queen duvet for the 624. There are also solid color towel programs, with the $22 Palmer towel in 24 colors as the starting price point, moving up to the Langdon bath assortment. Ralph Lauren has had prod-

The RL 464 sheeting program and coordinating Palmer bedding is the new opening price point program for the relaunched Ralph Lauren home collection this fall.

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ucts at these price points under the Lauren name, but it is believed the bulk of the business had been at lower retails, the end of the business now being eliminated. A person familiar with the new Ralph Lauren strategy said those lower price products and the entire Lauren branding strategy “had been a distraction to where the company was” in other product categories. The new positioning gives Ralph Lauren “product alignment across all channels of distribution in every category.” A competitor had the same opinion. “The Lauren home program had diminished their brand.” With the program just rolling

out at retail, it’s too early to tell how the consumer will react to all of this. Joe Laneve, gmm of home for Bloomingdale’s, which broke the program in its fall home book earlier this month, agreed. “We just launched it; we’ll know better by the end of September,” he said. This timing, coincidently, should coincide with the tail end of the New York market week, providing retailers with new information they’ll need to make their spring 2014 purchasing decisions. “Customers who have had Ralph Lauren will now look at other brands and products,” said Roman. “I think everyone will benefit from this.” HTT

Langdon bedding with the RL 624 sheeting program is the step-up solid color program in the Ralph Lauren rollout.

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Italian Brand Opens Permanent Showroom in U.S. NEW YORK — Tessitura Toscana Telerie (TTT), the Italian bedding and table linens maker, is opening its first permanent showroom in New York at 230 5th Avenue, suite 1915. But don’t call it a showroom. Claudia Parati, general manager, said the company, known for its private label as well as its own brand, is calling it The Lab. “We consider it a creative laboratory,” said Parati. “We want our customers to see the creativity and development that goes into our fabrics and use that as a starting point in customizing a collection for them.” According to Parati, the Lab will allow the company to be closer to its American customers

and present new designs faster. Fo r S e p t e m b e r m a r k e t , under its own label, the company’s offering will include new designs in jacquards and classic damask patterns. “It is always fine and elegant with a still popular neutral palette of grey and white,” she said. TTT is a third- generation, family-owned business that was founded in 1947 and has been selling to U.S. retailers since the 1980s. Though the company no longer manufactures its own fabric, production is still done in Italy. The company currently sells to department and specialty stores including Macy’s, Restoration Hardware and Crate and Barrel. HTT

Tessitura Toscana Telerie will show classic patterns during market, including Bauhaus, seen here.

Join us in celebrating our New Showroom. Suite 814 Aspen New York Showroom: 295 5th Avenue, Suite 814, New York, NY 10016. 212-545-0949, Fax: 212-689-3879. info@balticlinen.com www.balticlinen.com

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Kas Brings a Bevy Capel Teaming With Hable Of New Styles To Construction For Juvenile Market Rug Collection SOMERSET, N.J. — Kas Rugs is launching more than 100 new area

and accent rug styles designed for spring selling season at the New York Home Fashions Market. Wendy Reiss, vp of key accounts, said Kas is continuing to focus on trends such as flatweave and geometric patterns in both handmade and machine woven constructions. Kas is also showing new constructions in memory foam as well as dhurries in natural fibers, printed polyesters and other constructions. Recently, the company has started showing more in the way of hand-knotted constructions again, introducing a new bamboo silk flat-weave into the mix. “2013 has been a great year for Kas in many ways,” said Reiss. “New product introductions that have received great responses. This, combined with new marketing, inventory management, new channels of distribution, new catalogs, and a productive sales force, have all contributed to steady growth for us. We are optimistic the fourth quarter will be a good one as we continue to improve and strive to meet the ever changing needs of the market place and our customers.” As always, Kas will offer free freight on program orders placed at the markets, and the company will also be hosting a wine and cheese reception starting at 4 p.m. daily during market, September 23-26. HTT This rug is part of Kas’ new Solstice collection, a grouping of hand-woven flatweaves from India made of polyester chenille.

BY THOMAS LESTER HIGH POINT, N.C. — Capel Rugs officials feel its newest licensing venture will appeal to youthful sensibilities. The Troy, N.C.-based rug vendor has entered into a licensing partnership with Hable Construction with initial introductions in place to bolster its juvenile rug offerings. Eight loop-hooked rug styles and three braided rug offerings will be introduced during the October 19-24 High Point Market in the partnership’s first wave. “It’s going to encompass all that Capel does. We’re going to start with the loop hook rugs that we’re making in wool,” said Allen Robertson, vpt of sales. “We’re going to do some braids that will coordinate with that. The hand knots will be in the spring. It’s going to be a very extensive program.” Robertson said Capel was in the hunt for partners when it discovered Hable Construction, a New York-based textile company specializing in bold use of color and pattern, owned and operated by sisters Susan Hable Smith and Katharine Hable Sweeney. “It was a joint thing; they found us and we found them, believe it or not,” Robertson said. “Our product development person the same one who found Coco (another Capel licensee) - saw that they were doing some neat things and they had been looking at us because we represent what they like - family owned, made in

America companies.” In addition to Capel, Hable Construction has agreements with Hickory Chair, Garnet Hill, Volkswagen, S.C. John-

“We are excited to partner with Capel on this new line because, like us, they are a family owned and operated company that makes products right here in the United States.” —SUSAN HABLE SMITH, Hable Construction

son and Procter & Gamble. “We are excited to partner with Capel on this new line because, like us, they are a family owned and operated company that makes products right here in the United States,” Hable Smith said in a release. “We strive to work with American companies that manufacture the best products in places with the top skill sets and Capel fits right in with that mission.” The three wool blend braided rug collections will all be made in Troy. Circles is a round, gray or oatmeal rug with a narrow, colored border. Doilies fuses a pair of smaller rounds to create the doily look and Snowmen uses three rounds to make a fun rug that brings to mind winter fun. The loop-hooked rugs, all made of wool in China, come

in a variety of patterns and colors. Floating Hearts features solid colored hearts on a solid background, while Walking on Stars lands white stars on a variety of solid colors. Candy’s colorful, repeating patterns appear to be candy wrappers, while Cloud People highlights smiling clouds of light colors on a matching background for a tone-on-tone look. Lollipops incorporates colored swirls and circles on a white background. Sugar Cookies features white, speckled circles on soft colors. Rainbows, in several colorways, displays colored arcs in a whimsical, rainbow pattern and Cupcakes’ namesake dominates a solid background. The rugs will be available in 4 by 6, 5 by 8 and 8 by 10 sizes. Robertson said the partnership means more opportunities to boost the Capel brand in top juvenile stores. “The youth market, we think, is enormous but it’s totally fragmented. We want to bring some youth people in,” he said. “We’ve had them in here many times and they said they wanted to see our youth rugs and all they had to sell from us was our chenilles; we do a huge business but we needed to expand that.” The Hable sisters will be at Capel’s MS 112 showroom Saturday, Sunday and Monday during the October market. Additionally, Robertson said Capel plans to have an event with many of its licensed designers that Sunday. HTT

Rizzy Home Finds New, Bigger Home at 7 W C ALHOUN , G A . — Rizzy Home is moving into a

new and larger showroom space at 7 W New York, in time for the New York Home Fashions Market this month. The 3,700-square-foot space is located on the third floor in suite No. 319. “Our goal is to provide our retail partners with an exciting, fresh and comfortable showroom

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where they can view a much larger assortment of Rizzy Home products, where we can now show products from all home categories we participate in — rugs, top of the bed, throws, quilts, and pillows,” said Mark Ferullo, vp. “New York continues to be the fashion center of the world and Rizzy Home can think of no better stage in which to feature our products.” HTT

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Veep Visits Savannah Port, Urges Deepening Of U.S. Harbors SAVANNAH , G A . — After touring the Port of Savannah this week, U.S. vice president Joe Biden called for expediting port improvement projects on the East Coast. Also on the tour were U.S. Secret ary of Transport ation Anthony Fox, Senators Saxby Chambliss and Johnny Isakson, Congressman Jack Kingston, Atlanta Mayor Kasim Reed, and Savannah Mayor Edna Jackson. “I appreciate the opportunity to show Vice President Biden the Port of Savannah firsthand, and discuss the import ance of SHEP to the state of Georgia and our nation,” Chambliss said. “Deepening the harbor at the Port of Savannah is in line with the nation’s priorities, including our focus on increasing American export capabilities. Georgia is a committed partner in this endeavor, and continued federal support is crucial to achieving this goal. I look forward to the vice president returning to cut the ribbon on a completed project.” Isakson called the project “critically important” to the st ate of Georgia, Southeast region and nation. “It is my hope that today’s visit will be a catalyst for completing the final steps in this process, and I will continue to work with the White House, the state of Georgia and Congress to see this project through to its completion,” he added. Post-Panamax vessels are too large to transit the current Panama Canal. By deepening the Savannah River to 47 feet, the project will enable the port

to more efficiently serve the larger vessels expected to call in greater numbers after the canal’s 2015 expansion. Lower prices per container slot on Post-Panamax ships will save U.S. companies shipping goods through Savannah 20% to 40% on transportation, which translates into lower costs for the export of manufactured goods such as Caterpillars made in Peoria, Ill., and Nissans built in Smyrna, Tenn. Congressman Kingston warned that failure to complete the harbor expansion “would spell disaster not just for Georgia but for the region. After 14 years of study, we not only know that it can be completed in an environmentally-sound manner but that it will provide enormous economic benefit for our region.” Georgia Governor Nathan Deal, working with the Georgia General Assembly, has allocated $231 million toward the project, which now awaits only an update from Congress to the current construction budget of $652 million. The Port of Savannah was the second busiest U.S. container port for the export of American goods by tonnage in in fiscal 2011. It also handled 8.7% of the U.S. containerized cargo volume and 12.5% of all U.S. containerized exports that year. With that in mind, the Savannah Harbor Expansion Project is critical to meeting the goals of the National Export Initiative. Exports make up 62% of Savannah’s containerized tonnage.

Below: GPA board chairman Robert Jepson, Atlanta mayor Kasim Reed, and GPA’s executive director Curtis Foltz in front of Maersk vessel Atlanta at the Georgia Ports Authority’s Garden City Terminal. The officials gathered just before Vice President Joe Biden, at left, shared remarks at the port of Savannah. (GPA Photo/Luke Smith)

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Keniston to Keynote Home Furnishings Reps Seminar DOWNEY, C ALIF. — Web4Retail’s Denise Keniston will

be the featured speaker at the Home Furnishings Reps. Guild of Southern California later this month. The seminar will consist of online marketing strategies that have been proven to help furniture retailers improve their bottom line, such as: •Website marketing •Search engine optimization •E-commerce •Social media

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•Pinterest •Email “Home furnishings reps are the backbone of our industry, and as such, they are a great barometer of what’s happening with retailers and what these retailers need to enhance sales and increase their margins,” Keniston said. “I am looking forward to speaking with, and sharing ideas with the furniture reps in Southern California.” Added Sandy Dant-Leibold, president of the HFRG

of Southern California: “Denise is an innovative leader in online marketing and social media who works closely with furniture retailers, manufacturers, interior designers, and bedding retailers on a daily basis. The seminar will focus on strategies that will compliment and improve retailers’ current marketing efforts.” The seminar will be held Sept. 27 from 8 to 10 a.m. at the Downey Embassy Suites in Downey California. Breakfast will be available starting at 8 a.m. and the program begins at 8:30 a.m. HTT

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PEOPLETodaY Family Dollar Taps BBB Vet Macak for evp, supply chain MATTHEWS, N.C. — Family Dol-

lar Stores Inc. has named Jeffrey Macak to the position of executive vice president-supply chain. He reports to Mike Bloom, president and coo. “In today’s highly competitive retail environment, building an efficient end-to-end supply chain is critical to our success, and we will look to Jeffrey’s extensive expertise to advance our

ongoing efforts to improve supply chain efficiencies and drive increased value for our customers,” said Bloom. Macak hails from Bed Bath & Beyond, where he spent the past 13 years, most recently as vice president-global supply chain, responsible for the supply chain, logistics and distribution of goods for the company and its subsidiaries. Prior to that, he worked

with Ameriserve Incorporated (acquired by McLane Company) as its president-Vantix Logistics. Earlier in his career, Macak held various positions with home improvement retailer The Hechinger Company, KPMG Consulting, and Deloitte-Garr Consulting Group. He began his career as a senior consultant with Manugistics Incorporated. HTT

Natco Hires Hollingsworth as vp, Product Development and Design WEST WARWICK R.I. — Multi-

ple category home textiles manufacturer Natco Home Fashions has hired industry veteran Victor Hollingsworth as its new vice president of product development and design. Hollingsworth’s career in home textiles spans many years and various positions both on the manufacturer and supplier side as well as in retail. He has worked in top design posts at

Homemaker Industries as well as at CHF Industries and worked with Macy’s and ABC Home & Carpet. As the proprietor of his own business, Victor Hollingsworth Designs, he worked for various wholesalers on product and brand development for the past eight years. At Natco Home, he is charged with overseeing the development and design of the table linens, kitchen textiles and decorative

pillow divisions, which includes Bess Home Fashions, Windham Weavers and Natco Home Soft Impressions. Kevin Hansel, president of Natco Home, said: “I am very excited to have Victor join our team. I have known Victor for many years and look forward to working with him to build and broaden our line in the table linens and decorative pillow division.” HTT

Talbert Joins Indecor Home NEW YORK — Industry veteran Michael Talbertt

MICHAEL TALBERT Indecor

has joined Indecor Home as president of sales. Talbert’s more than 30 years of experience in the home textiles industry includes positions at Croscill Home, Veratex, Down-Town Company and HFI/Westgate. Indecor, a division of Bentex Group, will launch the Tim Gunn Collection at the upcoming New York Home Fashions Market. HTT

Balta U.S. Adds Syvertsen as Sales Manager DALTON , G A . — Balta Group’s

American division, Balta U.S. Inc., has appointed 21-year industry veteran Glen Syvertsen to the post of national accounts manager. Over his more than two decades in the floor covering business, Syvertsen has served in various senior level sales and marketing positions at Karastan, 828 International, and other companies.

At Balta, he will be based at the company’s headquarters here. “I am truly excited to have Glen Syvertsen join our team here at Balta U.S.,” said Patrick Moyer, president of sales & marketing. “Glen is an energetic leader with innovative ideas, and excellent communication skills. He will be a great addition to our sales and marketing team.” HTT

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HBF Textiles Names Miller to Head Design HICKORY, N.C. — HBF Textiles, a division of Hickory Business Furniture, has promoted Mary Jo Miller to the post of vp of design and development. The company said Miller offers years of experience in the textiles industry “and her successful track record of product design and development

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uniquely position her to lead our future efforts.” She originally joined HBF Textiles as program manager in 1989, and was named director of design in 2001. Earlier in her career, she worked in color, design and marketing with HOK, VOA, and Interface Carpet. HTT

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September 22, 2013

BUSINESS TodaY Retail Sales Putter Along in August WASHINGTON — “Tepid” was the

word the National Retail Federation used to describe the pace of August sales, which rose 0.1% seasonally adjusted from last month and 3.9% unadjusted year-over-year (excluding automobiles, gas stations and restaurants). Furniture and home furnishing stores’ sales increased 0.9% seasonally-adjusted month-tomonth and 4.9% unadjusted year-over-year. “Retailers and consumers are resilient but not overly optimistic about the broader economy,” said NRF president and ceo Matthew Shay. “While positive retail sales growth continues month-after-month, it is just not strong enough to move the needle.” August retail sales released by the U.S. Census Bureau showed that total retail and food services sales (which include non-general merchan-

dise categories such as automobiles, gasoline stations, and restaurants) grew 0.2% seasonally adjusted month-to-month and 4.7% adjusted year-overyear. NRF chief economist Jack Kleinhenz said consumers continue to be selective in their spending. “This month’s weak retail sales report will continue to put pressure on policymakers, who are dealing with tapering, and retailers, who will need to focus on price and value to entice consumer spending,” he added. Other findings from the August retail sales report include: • Building material and garden equipment and supplies dealers stores’ sales decreased 0.9% seasonally-adjusted but increased 5.7% unadjusted year-over-year. • Clothing and clothing accessories stores’ sales decreased 0.8% seasonally-adjusted

month-to-month and increased 4.6% unadjusted year-overyear. • Electronics and appliance stores’ sales increased 0.8% seasonally-adjusted month-tomonth and 3.1% unadjusted year-over-year. • General merchandise stores’ sales decreased 0.2% seasonally-adjusted month-tomonth and increased 0.4%n unadjusted year-over-year. • Health and personal care stores’ sales increased 0.6% seasonally-adjusted month-tomonth and 3.0% unadjusted year-over-year. • Nonstore retailers’ sales increased 0.5% nseasonally-adjusted month-to-month and 8.8% unadjusted year-over-year. • Sporting goods, hobby, book and music stores’ sales decreased 0.5% seasonally-adjusted month-to-month but increased 3.7% unadjusted yearover-year. HTT

Same-store sales

Home Goods, Commodities Support Comps in September’s Second Week NEW YORK — A change in the calendar coupled Johnson Redbook Index Second week of September, year-over-year % change with erratic sales related to the lingering back WEEK ENDED 9/7 9/14 9/21 9/28 10/5 MONTH TARGET to school season took Department stores* 2.2 1.8 2.0 2.2 up comps by 3.4% in Discounters 5.9 4.2 5.0 5.3 the second week of Redbook Index 4.6 3.4 4.0 4.2 September following *Including chain stores and traditional department stores Source: Johnson Redbook Index a 4.6% gain the prior week, according to the to-school activity continued to show sporadJohnson Redbook Retail Sales Index. Month-to-date, September was up 4.0% ic evidence of buyers nibbling at fall apparel. compared to September of last year, relative to However, elsewhere business was sustained by basic commodities and home goods.” a target of a 4.2% gain. Unseasonably warm weather appeared to Month-over-month showed a 0.3% drop, rellower demand for fall apparel, a mainstay of ative to a flat target. Catlin Levis, Redbook analyst, said sales were the current cycle. But going forward this month, retailers are slower for most stores in the second week of “stocked up and ready for shoppers to embrace September. “Some merchants may have been negatively their fall offerings, but not until the weather affected by a mismatched comparison with last cooperates and the fall season gets under way year’s Labor Day week,” she continued. “Back- in earnest,” Levis added. HTT

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Hudson’s Bay Ecommerce Explodes, Saks Buy Bites Bottom Line

TO R O N T O — Online sales for Hudson’s Bay Company nameplates jumped 56% to $37.3 million (Canadian) during the second quarter, but still make up just a fraction of the retailer’s overall sales. Total company sales for the quarter ended Aug. 3 rose 3.9% to $947.7 million (Canadian). Consolidated same-store sales

were up 3.5%. Hudson’s Bay comps grew 6.2%, while Lord & Taylors declined 1.2%. Hudson Bay Company’s $2.9 billion (US) acquisition of Saks Incorporated in July swing the quarter to an $82.3 million net loss (Canadian) compared to net earnings of $22.2 million (Canadian) in the year-ago quarter. HTT

Burlington Coat Factory Makes Progress

B URLINGTON , N.J. — A strong

same-store sales performance during the second quarter helped narrow the net loss for Burlington Coat Factory during the period. Net loss for the quarter ended Aug. 3 was $19.5 compared to a net loss of $31.3 million in the

comparative period. Sales rose 11.5% to $963.7 million, with comps up 7.8%. Year-to-date, net loss fell to $20.2 million compared to $35.2 million in the year-ago period. Sales increased 9.9% to $2.0 billion, with comps up 5.5%. HTT

RH Galleries Generating Up to $1,200/sq. ft. CORTE MADERA , C ALIF. — Restoration Hardware’s ﬁve full-line design galleries are exceeding expectations, executives said during the company’s second-quarter conference call earlier this month. Same-store sales at the Los Angeles and Houston stores jumped more than 28% during the quarter, besting their peers, and churned more than $300 per selling square foot in 2013, according to Carlos Alberini, co-ceo. The Scottsdale unit is on track to deliver annual sales per selling square foot of over $1,200, also ahead of expectations. The company’s newest galleries, located in Boston and Indianapolis, are expected to deliver nearly $1,000 in annual sales per selling square foot, he said. “All these markets have experienced a lift in direct demand [i.e., interet and catalog orders] anywhere in the range of 30% to 120% since opening,” added Alberini. In 2014, RH plans to open additional full-line gallery stores in Greenwich, Conn., and Los Angeles and plans to expand its Flatiron District store in New York. Alberini said RH will open “next generation” galleries in Atlanta and Chicago next year sized at 65,000 square feet and 55,000 square feet, respectively. The larger stores will carry a larger array of RH’s core assortment, as well as its small spaces collection, Baby & Child and “the future new businesses that we are planning.” The company believes it can operate gallery stores in some 50 markets in the United States and Canada, he said.But as the company continue to invest it both its retail operations and new ventures into artwork and music, costs have been escalating, outstripping strong sales growth. For the quarter ended Aug. 3, the company showed a net loss of $17.8 million. Adjusted net income climbed 62% to $19.8 million. Sales rose 30% to $382.1 million, with comp up 26%. HTT

9/18/2013 11:56:10 AM

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September 22, 2013

P. 106

P. 96 P. 124

Fall Market Issue Bedding . . . . . . . . . . . . . . . . 81 Bath . . . . . . . . . . . . . . . . . . . . 92 Kitchen & Tabletop

. . . 162

Area Rugs . . . . . . . . . . . . . 106 Decorative Pillows . . . . 110 Pillows, Pads, Blankets & Throws . . . . 112 Window Coverings . . . . 118 Infant & Juvenile

. . . . . 124

P. 86

P. 122

P. 116

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Product Gallery

September 22, 2013

Home Textiles Today

BEDDING

1. Duck River Textile’s Keasby bed set adds a textured appearance to the soft and comfortable fabric with an interwoven ikat pattern.

3. Heirloom Flannel from Stellar Alliance/Wulfing is made of 100% cotton and is available in Custom, shown here, featuring reversible stripe and coordinating solid sheet.

2. The Bauhaus collection from Tessitura Toscana Telerie USA is a 300-thread-count percale finished with a threerow chain stitch along the flat sheet, the duvet, and around the pillowcases and shams. It is available in gray and beige and in several sizes.

4. SL Home Fashions introduces the Cape Cod comforter set.

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5. m.style stays true to its “work with what you’ve got” mantra with its new Bloom Yellow duvet. Made of 100% cotton, the printed program takes its color cues from popular paint colors and furniture finishes in the marketplace.

9/12/2013 5:15:16 PM

Home Textiles Today

September 22, 2013

Product Gallery

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BEDDING

1. Home Fashions International’s Westgate Home brand presents Whitney, a grand-scale, classic jacquard Suzanni motif in shades of robin’s egg blue, coral, sage and gold on an antique background. It is trimmed with a crushed golden skirt featuring rust accents. 2. Zorlu’s 200-thread-count cotton sheet sets are available in white and ivory and feature Microban antimicrobial protection, which deters bacterial growth and odors.

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3. The Samarkand bedding ensemble from Textrade International is inspired by rich Asian embroidery in cotton percale. 4. Revman International’s Steve Madden line is launching the new Kylie textured bedding collection, evoking the shimmering blue and teal colors of the sea.

9/12/2013 5:16:32 PM

VIEW THE KENSIE HOME FALL 2013 LINE AT THE DUCK RIVER TEXTILE SHOWROOM 295 FIFTH AVENUE, SUITE 1106

SUITE 1106

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Home Textiles Today

September 22, 2013

Product Gallery

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BEDDING

1. The Oxford quilt set from Greenland Home Fashions showcases a variety of colorful plaid squares, bordered within a coordinating ground. It reverses to an allover neutral plaid and complements a variety of colors suitable for the home or a dorm. 2. Birch trees in a winter wood were the source of inspiration for Blissliving Homeâ&#x20AC;&#x2122;s new Birch collection, which features a graphic black-and-white backdrop punctuated by hand-painted watercolor birds.

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3. Memories from Lamont Home features a stonewashed matelassĂŠ with a rough-hewn, ruffled edge. It is made of 100% cotton and is available in turquoise, white and ivory.

5. American Homes & Textiles has forged an alliance with an Italian sheet set manufacturer for a new line of sheet sets in 300-, 400- and 700-thread-count constructions. The collection is named Tuscany and is made in Italy.

4. The bloom of the Japanese cherry blossom is what inspired the Nero bedding group from Pacific Coast Textiles. Embroidered flowers and the addition of grosgrain ribbon lend a touch of modern texture to the comforter and shams.

9/12/2013 5:19:09 PM

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Home Textiles Today

September 22, 2013

Product Gallery

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BEDDING

1. Essenza by Famous Home Fashions’ Lucia collection, shown here in vibrant ruby, presents an opulent and dramatic orchid pattern on cotton satin. It is also available in lavender.

3. Kassatex’s new Modena medium-weight matelassé coverlets and matching shams are manufactured in Portugal of 100% cotton. Modena is available in flax or white in two sizes, king and queen.

2. Next Creations is introducing a collection of romantic coverlets from Raymond Waites that work either as layering components or stand-alone top-of-bed.

4. Safdie & Co. Inc.’s Britanny Espresso bedding line includes a 100% polyester microfiber appliqué and embroidered comforter, shams and a bed skirt set, and matches with printed accent pillows.

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5. Bedding Industrial Beguda North America offers a line of bedding products in sizes ranging from crib to California king and in a wide range of colors.

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To View: Visit Westport Linens Inc. at the NY Home Fashions Market - September 23rd to 26th. 230 Fifth Avenue, Suite 1611 Tel: 212.684.5707 Email: info@westportlinensinc.com HTT_Westport Untitled-203 1TAB.indd 1

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Home Textiles Today

September 22, 2013

Product Gallery

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BEDDING

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1. Next Creations presents the Bellingham collection in whimsical freehand paisley with a luxury resort feel. Coral-colored decorative pillows accent the bed, embellished in crewel stitch embroidery. 2. Downtown Company introduces the Cococozy Grey Collection.

4. The Clip â&#x20AC;&#x2122;N Zip duvet collection from Home Source International has a hidden zipper closure and three removable clips on each side to hold a duvet in place. Construction is 300-thread-count cotton with a simple reversible design available in four colors.

3. Allied Homeâ&#x20AC;&#x2122;s line of fashion bedding basics includes new designs for Dickies that feature unique patterns.

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9/12/2013 5:23:31 PM

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Home Textiles Today

September 22, 2013

Product Gallery

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BEDDING

1. Buffalo Check from Indo Count is a clean-patterned, 100% cotton, yarn-dyed duvet woven in navy and white. 2. The Bed in a Bag set from Malouf Fine Linens includes two down-alternative gelled microfiber pillows, which have all the benefits of down without the sharp quills, inconsistent fill or allergens. Also included are brushed microfiber sheets that are softer and more durable than

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most cotton. A down-alternative comforter completes the set with a soft polyester shell and gel-coated microfibers. 3. The new seersucker duvet from Melange Home adds a vibrant touch to the bedroom of any home.

5. Sleepwell presents large-scale butterflies in tones of blue and gold on an allover willowy silhouette background in soft gray on white ground that reverses to a solid soft blue shade. Sheeting is a delicate pinstripe that coordinates to the comforter face.

4. The Serena comforter set from Triangle Home Fashions is loaded with detail work, such as the handcrafted flowers and the base that has fine ruching.

9/12/2013 5:26:09 PM

richloom customer care center / 261 ďŹ fth avenue, new york, ny 10016 furniture: t:212.684.3388 general: t:212.685.7707 contract: t:212.685.2187 www.richloom.com

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Home Textiles Today

September 22, 2013

Product Gallery

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BATH SHOP

1. Buettner SAâ&#x20AC;&#x2122;s latest offerings in beach towels include Seaweed, a 100% cotton, 40-by-70-inch style made in Brazil. It comes in three colors: blue, green and red.

3. The Stellar Alliance represents Vossen, an Austrian manufacturer of super-soft 100% cotton towels, available in seven sizes and 28 colors, including lilac, shown here.

2. Avanti Linens is launching 22 new bath accessories collections, including the Mosaic Flower, shown here, a contemporary grouping with a white body and pretty flower petals in two color combinations.

4. The Harper shower curtain by Blissliving Home features a modern, stepped chevron in white, navy, gray, light blue and salmon. The mountaintops in Aspen, Colo., inspired the metallic gold highlights on this 100% cotton sateen construction.

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9/12/2013 5:27:48 PM

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Product Gallery

September 22, 2013

Home Textiles Today

BATH SHOP

1. Carnation Home Fashions is showing its new Jasmine fabric shower curtain with the Cut Leaves embellishment across the top. It comes in this green colorway as well as white, raspberry, black-and-white, cyan blue and purple.

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2. Dainty Home presents Ruffles, a fabric tiered shower curtain. 3. Duck River Textileâ&#x20AC;&#x2122;s Ashmont shower curtain features a modern geometric print in an array of autumnal fashion colors.

4. Bacova Bath will present two new collections by Shell Rummel: Beautifully Illuminated and Nouveau Chic, the latter shown here in the mint colorway. It includes a heat-transfer textured polyester shower curtain, ceramic accessories, embroidered terry towels and a heat-transfer memory foam rug.

9/18/2013 4:11:55 PM

Home Textiles Today

September 22, 2013

Product Gallery

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BATH SHOP

1. Famous Home introduces the new Fiore Collection. The subtle metallic finish of the double wall clear poly resin accessories complements the weave of the shower curtain. 2. Greenland Home Fashions offers the Santorini patchwork shower curtain in a combination of indigo, blue, white and ivory prints. Stripes combine with geometric, floral and ikat patterns for eclectic style.

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3. The Madeira collection by Kassatex was inspired by an antique piece of lace found in Europe. It is 100% Egyptian cotton and is a yarn-dyed jacquard made in Portugal. It comes in three colorways: Cadiz blue, silver cloud and soft linen. 4. The new Berkeley collection from Lamont Home features coiled rattan core bath products stained in dark honey with white ceramics.

9/12/2013 5:30:43 PM

Leading the market with luxurious & innovative new home products from the most trusted brands

Visit our showroom LONDON LUXURY LLC FIFTH AVENUE SUITE NYC 212.679.8300 sales@londonlux.com www.londonlux.com ELIZABETH ARDEN and the Red Door logo are trademarks of FD Management, Inc. and are being used under license. THE SHARPER IMAGEÂŠ name and logo are registered trademarks and are used under license. ARM & HAMMER and The ARM & HAMMER logo are trademarks of Church & Dwight Co., Inc and are used under license. CLARITIN is a registered trademark of MSD Consumer Care, Inc. and is used under license.

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Home Textiles Today

September 22, 2013

Product Gallery

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BATH SHOP

1. Lorraine Home Fashions brings drama to the bath with its new Cascade line of shower curtains, featuring vertically ruffled voile. 2. Sparrowhawk International is introducing Fuente, a collection of ceramic bath accessories inspired by colorful Spanish tiles. Encompassing a tumbler, soap dish, toothbrush holder, lotion dispenser, tissue cover, wastebasket, shower curtain hooks and covered jar, the line matches with a shower curtain and towels. Available

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colors include marine blue, shown here, as well as lake, Aztec orange and guacamole. 3. Safdie & Co. is showing its new Pop Brights bath ensemble program, available in a solid popcorn weave and printed reactive dye looks in chevron and variegated patterns. The mats are constructed in high-pile microfiber memory foam, and the collection also includes accessories, a shower curtain and a decorative bath sponge.

4. Taking a contemporary twist on a traditional Jacobean pattern is m.style with its new teal-colored Tessa shower curtain, made in an elegant linen textured cloth. 5. Espalma by Cobra’s Neo Palma bath ensemble—in bath, hand and wash sizes—is sculpted velour and made in Brazil of 100% cotton. Available colors include white, ivory, poppy, emerald and violet.

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September 22, 2013

BATH SHOP

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1. Saturday Knight Ltd. created an artistic medallion motif in gray and teal for its Santa Cruz collection, which encompasses tinted blue glass accessories, a frosted plastic wastebasket and a printed shower curtain.

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2. Bardwil Industries is adding several new styles to its Dena designer collection, including this one, titled Ikat, spanning bath towels, a shower curtain and shower hooks.

3. Splash Home is having a party with its Festival collection of shower curtains, bath mats, storage items and accessories, all in vibrant colors.

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September 22, 2013

Product Gallery

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BATH SHOP

1. Zorluâ&#x20AC;&#x2122;s bath towels feature Microban antimicrobial protection, which fights against bacterial growth and odors. The towels are available in 100% cotton and a 70% bamboo/30% cotton blend.

3. The Northwest Companyâ&#x20AC;&#x2122;s bath collection for the National Football League includes lotion pumps, tumblers, soap dishes, toothbrush holders and a matching wastebasket.

2. The Madelynn shower curtain from Triangle Home Fashions is made with a cotton blend fabric and vertical ruching.

4. Towellers Pakistan creates a fusion of fashion in the bath for the retail and hospitality markets in dramatic colors and jacquards. Maze is shown here.

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KITCHEN & TABLETOP

> hometextilestoday.com

1. Chilewich is bringing the natural feel of knitwear to the table with its new Knits collection of round placemats in brown, tan and gray (the latter shown here). Made in the USA, they can be used both indoors and outside. 2. Continuing to expand the breadth of its fashion table linens, Trendex Home Designs has added several easycare 100% polyester styles. Shown here are Tessa in the grass colorway, Cisco in azure, Optica in green, Briklan in grass, Rubio in camel and Botana in clay.

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3. The new Jasleen collection from C & F Enterprises features a modern Jacobean floral on a muted turquoise ground with soft gold and vermillion botanicals. Components are reversible and include round placemats, rectangular placemats, napkins and runners.

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KITCHEN & TABLETOP

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1. The new Botanical Print collection from Lintex Linens brings a garden of bold florals to the table. Made of a cotton-polyester blend for easy care, the line is designed to match with another new collection of pastel-colored beaded mats.

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2. Tessitura Toscana Telerie USA introduces Brasserie, a 100% linen printed collection inspired by the fresh air of the countryside (the tablecloth is shown here). The collection also includes runners, napkins and kitchen towels.

3. Klear Vuâ&#x20AC;&#x2122;s latest fashion chair pad offering includes the Butterfly style, made of a durable textured fabric and finished with a cord trim.

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September 22, 2013

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RUGS

1. RR Design Concepts uses a soft palette and simple geometric designs to bedeck its new collection of handwoven accent rugs. The 30-by-48-inch rugs are made of a jute/viscose-blend. 2. Surya’s USA-made Mirage is machine-made of nylon and comes in a range of contemporary and ikat-inspired designs in a bold palette of orange, fuchsia and lavender to gradated tones of gray and teal.

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3. Oriental Weavers’ Parker collection encompasses rugs made in a high-low chenille construction with a textured hand. 4. This collage of new Waverly accent rugs is an example of Nourison’s expansion of its offerings for the brand.

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September 22, 2013

Product Gallery

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RUGS

1. Nourison is introducing a wide selection of accent and area rugs made of eco-friendly materials such as jute, cotton and sisal in solids, stripes and patterns under the name “Naturals.”

3. Bacova Guild Ltd.’s Solo collection of flat-woven rugs are made of polyester and cotton chenille and include a nonskid backing. The rugs are available in a variety of colors and patterns, including Elise, shown here.

2. The Sari Silk collection by Creative Touch transforms tradition into contemporary works of art. Unraveled saris are carefully woven by hand into one-of-a-kind designs.

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9/12/2013 5:42:35 PM

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DECORATIVE PILLOWS

1. Softline Home Fashions introduces pouf ottomans as a new category in its assortment. Designed for use as accent pieces or side tables, the ottomans are available in a 16-by-16-inch cube and a 16-by-16-inch cylinder with a high-grade, hard foam insert.

3. Peacock blue is at the core of a new grouping by Arlee Home Fashions. Arlee uses the hue on solid textured styles as well as an assortment of organic-inspired patterns, including the Fall chenille leaf style, the tiled Heston pillow and the embroidered Posy.

4. Lively, colorful pillows with fringe from Manual Woodworkers & Weavers feature illustrations in the style of the magazine ads and romance comic books of the 1950s.

2. Vibrant embroidered Chevron pillows enliven this collection from Textrade International.

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September 22, 2013

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5. The new spring collection from Thro Ltd. features a fresh take with Coastal, including hand-painted floral and abstract patterns. Bright colors, fabric applications and new textures have been added to the mix in a range of sizes. 6. In saturated sapphire, the luxe velvet Addison pillow from Blissliving Home brings a bright pop of color

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with a soft, warm texture for a winter feel. This solid is embellished with a trio of tassels in each corner, and reverses to linen. 7. Caldeira USAâ&#x20AC;&#x2122;s newest lineup includes this sampling from the Spring Blossom collection: Summer Meadow, Painted Floral, Banded Lace, Floral Medley, Berry Ripple, Garden Bunting, Brush Stripe and Twit-Twoo.

9/12/2013 5:48:23 PM

PILLOWS, PADS, BLANKETS & THROWS

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1. Stylemaster for Belle Maison presents Flora, a reversible floral bedspread available in twin, full, queen and king sizes in ivory, taupe, cloud and steel colors. It is made of 100% polyester. 2. Memory foam is layered with Hydraluxe gel technology to create Comfort Revolutionâ&#x20AC;&#x2122;s pillows, which provide muscle-relaxing support for sleep.

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3. Blissliving Home presents Morgan, a plush microfiber quilt in a rich navy (also available in cream) with a herringbone pattern for visual interest as well as added texture and dimension. Easily transitioned from living room couch to bedroom.

4. The Hand Crochet collection of throws and pillows by Manhattan Kids was designed with a variety of lifestyle decors in mindâ&#x20AC;&#x201D;from vintage and classic to contemporary and rustic. The throws, which come in chocolate, gray and natural, are 50 by 60 inches and the pillow is a 20-inch square.

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Bedding that’s anything but basic.

At Serta, we believe that advanced sleep technology and ultimate comfort should extend beyond the mattress. Our iComfort and Sleep to Go accessories bring the latest comfort innovations to a range of advanced pillows, performance sheets, mattress protectors and more. Only from Serta, America’s #1 Mattress Manufacturer. s

Pillows

Mattress Protectors

Sheets

Blankets

Visit us at the New York City Home Textiles Show 7 W. 34th Street Suite 1029 Contact Kristi Morris to schedule an appointment. e: kmorris@serta.com | p: 847.645.0336

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PILLOWS, PADS, BLANKETS & THROWS

1. C & F Enterprises introduces Studio, a new line of quilts that use an engineered print and feature a sateen weave and a 220-thread-count construction. Mazarine is shown here. 2. The Northwest Companyâ&#x20AC;&#x2122;s mink sherpa-trimmed NFL throw offers a great way to stay warm at any football game or even at home. This new throw includes an applique of NFL team emblems on super soft fabric with a sherpa trim for added value and comfort.

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3. Protect-A-Bed introduces the Luxury Adjustable Pillow System, a new pillow that is fully adjustable for side, back or front sleepers. It also includes a pillow protector featuring Tencel, which provides stain, allergen and dust mite protection.

4. Malouf Fine Linens presents the Gel Dough Memory Foam + Z-Gel pillow, offering a unique dual gel approach to combat heat. The Liquid Z-Gel lies on top of the pillow for a cool sleeping surface that captures and dissipates body heat for a better nightâ&#x20AC;&#x2122;s sleep. The memory foam is also infused with Z-Gel for a combination that offers an optimal thermal experience. The Gel Dough Memory Foam formula creates a softer, cooler, doughier memory foam.

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We didn’t sell 5,000,000 of our mattress pads, protectors,

Suppliers

covers and

did buy

toppers

5,000,000

to retailers

of our

last year,

mattress

but…….

pads, protectors, covers and toppers

The (not-so) secret to supplier sourcing success San Francisco

Charlotte

Shanghai

Beijing

New Delhi

Lancashire, UK

Contact: Russ Holbrook, EVP 704-840-7305 • www.standardfiber.com

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PILLOWS, PADS, BLANKETS & THROWS

1. Pacific Coast Feather Company is introducing 21 new collections, including the Resilia Feather pillow, shown here, which delivers lofty comfort and resilient support for the sleep environment. 2. Messina Vintage Stripe from Stellar Alliance/IBENA hasvelour binding is available in throw size (shown) or bed sizes twin, full, queen and king.

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3. Trinity is the three-in-one pillow introduction in Fabrictech Internationalâ&#x20AC;&#x2122;s PureCare Plush line, available in memory foam, latex or gel wrapped memory foam silhouette supports. Trinity pillows are composed of a plush Soul Center, which rests between dual silhouette supports, creating a rhythm of weightless balance and comfort for the head, neck and shoulders.

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Product Gallery

September 22, 2013

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4. The new warming protector made for Serta by Perfect Fit Industries offers warmth and protection. Made from comfortable yet durable micro-suede, the protector is designed to fit most chairs, loveseats and sofas with protection from household messes, spills and stains. Four heat settings provide warmth to the lower back and legs.

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5. The Season Smart pillow from Skytex incorporates design, functionality and technology into a product that promotes sleep and well-being.

6 From Blue Ridge Home Fashions comes the new luxury Hotel Grand down alternative pillow with Optima-Loft fiberâ&#x20AC;&#x201D;a 100% siliconized hollow polyester fiber with increased resistance to flattening. It is also hypoallergenic and machine-washable.

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WINDOW COVERINGS

1. Renaissance Home Fashion for Belle Maison presents Portland, featuring the elegance of pinch pleats paired with a foam back. It is available in cream, wheat, tan, espresso, rust, crimson, sage and seafoam. 2. Kourtney is the name of this new traditional floral jacquard by Famous Home Fashions. The grommet panel is made of chenille and the line is available in four colors.

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3. Versailles Home Fashions is offering the Ultimate MultiPole 3-in-1 Solution Rod. The rod can be used as a traverse rod or a classic decorative rod indoors or outdoors. Available in espresso and pewter, the set is weather-resistant and made from an aluminum and zinc alloy.

4. Habitat from Commonwealth Home Fashions offers Cambria in a soft palette of blue, ivory, sage and white. The flocked chambray features a 1-inch zig-zag repeated pattern.

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WINDOW COVERINGS

1. Duck River Textile’s Talia jacquard window panels are 100% cotton. Their subtle metallic sheen adds elegance to any living space.

3. Dainty Home presents the Monaco window panel with a three-dimensional velvet weave against a solid weaved background.

2. m.style’s Padova sage window is part of the company’s new Creative Window Solutions program spanning 13 patterns. Each panel is cut and sewn by hand and then printed on a heavyweight poly duck or linen textured cloth.

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WINDOW COVERINGS

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1. Arlee Home Fashionsâ&#x20AC;&#x2122; new Dandelion panel is an engineered print in organic natural colors, printed on a linen texture. 2. Saturday Knight Ltd. is featuring Cooper Panel, a traditional yarn-dyed plaid tier set.

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3. Safdie & Co. is introducing its Retro Jacquard panel with grommets, featuring a woven jacquard retro-inspired design, available in seven fashion colors, including purple, shown here.

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INFANT & JUVENILE

1. Bath time is fun with Kassatexâ&#x20AC;&#x2122;s new Bambini collection of mix-and-match bath towels. Patterns include Wavy, Polka Dot and Carnavale. All are 100% Egyptian cotton, yarn-dyed jacquards and come in two colors: ballet pink and whisper blue. 2. Greenland Home Fashions puts the fun in fashion with the Ranger camouflage puzzle quilt set. Bordered and printed in a jigsaw pattern, this quilt comes preassembled and is machine-quilted for durability.

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3. American Homes & Textiles Inc. goes high-tech with its new I-Cushion, designed to hold an iPad or similar tablet in a number of positions. It is available in three constructions and sizes: a 13-inch round filled with Styrofoam pellets for reshaping as desired; a micro-suede version filled with poly-foam and designed to unfold so it can also accommodate a keyboard in front of the tablet; and a printed style made on duck cloth and filled with poly-foam designed to hold two tablets at the same time.

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Summer 2013 Rug Review 1

1. Achim Importing Company is expanding into heat-set polypropylene constructions with its new Easton collection, which includes traditional and contemporary styles. 2. Kalaty Rug Corp. is expanding its Soumak Natural collection of double-sided hand-knotted flat-woven rugs made of 100% natural un-dyed imported wool. Some patterns are transitional, others traditional. 3. Rizzy Home is showing the Opus collection, a hand-tufted collection of rugs made in India of 100% wool. 4. Kas Rugsâ&#x20AC;&#x2122; Versailles collection of machine-woven, 100% viscose rugs from Belgium spans 12 designs, each available in five sizes.

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Area Rugs & Decorative Pillows Experience kathy ireland Home by Nourison area rugs and decorative pillows. Featuring inspired designs, beautiful color palettes, thrilling textures and brilliant ﬁnishes these exceptional, durable ﬂoor coverings and exciting pillows are expertly designed to make home decorating fun, easy and an expression of individuality without compromising the family budget.

Nourison Industries 5 Sampson Street, Saddle Brook, NJ 07663 · 201.368.6900 / www.nourison.com kathyireland.com NYC Showroom 295 Fifth Avenue, Suite 114, New York, NY 10016 · 212.545.1030 / Sept. 23 – 26, 2013

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Rugs

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Summer 2013 Rug Review 1

1. Jellybean is introducing two new holiday rugs, including Owl & Holly seen here. Designed by Jennifer Brinley, the handmade polyester rugs are machine washable. 2. C & F Enterprises is showing the new coastal collection, Expedition Shell. Designed by licensed artist Paul Brent, this rug is hooked and features a nautilus shell, sand dollar and two starfish depicted in a hand-painted style. 3. American Rug Craftsmen’s newest indoor/outdoor collection, Panoramic, is manufactured in the USA of olefin to handle all-weather conditions and provide more than 1,000 hours of UV protection. The Hummingbird Cream ikat pattern is seen here. 4. Fab Habitat employs a “strategic weaving” technique to create its new eco-friendly Llasa rug collection. The reversible rugs are woven of recycled plastic straws and feature traditional kilim designs. 5. The Rug Market America is debuting its Nurture Imagination baby and youth rug collection with more than a dozen styles. Count Off, seen here, features large borders to surround floating tone-on-tone numeral art for a fun floor covering that can also teach.

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What hue speaks to you? 17-5641 Emerald

Color is our one universal language. Whether it’s outﬁtting a personal wardrobe or decorating our home, we use color for self-expression, to create a mood, and tell a story. Blurring the lines between fashion and home furnishings, PANTONE UNIVERSE™, the world’s authority on color, and Oriental Weavers™ have come together to introduce beautiful, high-quality, chic area rug designs, all using color as the fundamental inspiration. What is your color story?

Oriental Weavers Spread_Sept22nd.indd 2

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COME SEE US IN NEW YORK!

295 5TH AVENUE TEXTILE BUILDING #719

Oriental Weavers Spread_Sept22nd.indd 3

FACEBOOK, TWITTER, PINTEREST & OWRUGS.COM

9/18/2013 5:16:09 PM

PANTONE UNIVERSE Color identification is solely for artistic purposes and not intended to be used for specification. Refer to current PANTONE Color publications for accurate color. PANTONE UNIVERSE, PANTONE and the Pantone Chip Designs are trademarks of Pantone LLC in the United States and/or other countries. Pantone LLC, 2013. All rights reserved. This is an authorized PANTONE UNIVERSE product manufactured under license by Oriental Weavers.

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Summer 2013 Rug Preview 2 1

1. Creative Touch Design Studio appeals to the eclectic with its new Over-dyed Vintage collection of woolcotton blended rugs featuring bright, summery colors in vintage-inspired patterns. 2. Karastan’s Dahlonega rug, seen here, is part of the Studio Collection’s new Panache grouping of woven nylon rugs made on Van de Weile looms in the USA. 3. Homefires’ new Holiday collection features detailed patterns, bright colors, and contrasting borders based on designs by artist Jennifer Brinley. All machine washable and made of indoor/outdoor use, the rugs are made of acrylic in a hand-hooked construction. Seen here is Winter Doves. 4

Momeni’s new Mirage collection is machine-made in India of wool and viscose and features unusual and sophisticated color combinations to enhance its distressed patterning styles.

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RUGS • PILLOWS • BEDDING THROWS • FURNITURE

HIGH POINT Showplace 3515

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LAS VEGAS WMC A-444

NEW YORK 7W 319

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Summer 2013 Rug Review 1

1. Jaipur Rugsâ&#x20AC;&#x2122; clean and crisp Riad collection comes in three colorways, including this deep blue as well as a persimmon and a soft gray. Made of 100% wool, these rugs are handtufted in India. 2. Capel Rugs is launching its CocoCozy Collection, which comes in a variety of all-over patterns like Cocoâ&#x20AC;&#x2122;s Flower seen here. This rug is made in India in a hand-knotted, IndoTibetan weave of 100% New Zealand wool. It comes in four color combos, including this apple/hunter. 3. Couristan is showing the flat-woven Dolce collection, a grouping of structured tapestry construction rugs made of 100% fiber-enhanced Courtron polypropylene and polyester. These rugs can be used both indoors and outside because they have been UV stabilized and are resistant to mold and mildew. 4

Nourison is debuting its new Kathy Ireland Home collection with several styles. Seen here is Chateau De Ballue, which employs a textural construction with patterns highlighted in silk-like cut pile polypropylene on flat woven, chenille grounds.

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Summer 2013 Rug Review 1 2

1. Safavieh celebrates the fiber artists of New England with the Nantucket collection of cotton pile rugs. Hand-tufted in India to create the look of fine art crafted of fabric, yarn and natural fibers, these rugs are nubby, textured and brilliantly colored. 2. United Weaversâ&#x20AC;&#x2122; new Townsend collection is a four-color, hand-carved, two-ply, shag-like frieze available 32 designs.

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3. Suryaâ&#x20AC;&#x2122;s new hand-tufted Serenade rugs are crafted in a viscose and wool construction, and feature muted watercolor designs reminiscent of sunset sky. 4. Oriental Weavers, via its new exclusive partnership with Pantone Universe, is launching Expressions, a collection of energetic mid-century abstract designs interpreted on a cross-woven construction for enhanced texture.

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LIVE FROM THE NY HOME FASHIONS MARKET Look to our website www.HomeTextilesToday.com for our daily broadcast from New York with the latest news from the Home Fashions Market. Starting September 23, 2013, Publisher Warren Shoulberg will broadcast video coverage direct from the show.

See the best new finds at market, and hear what industry experts have to say about the latest trends and business forecast. Be sure to check back every day to catch all the latest interviews with attendees and exhibitors.