2 : 3
RATIO
SELECTED WORKS OF PAT C H A R A CHAROENSIRI
01
02
HUE
FRANCISCO’S
Packaging design system for Hue
Branding and packaging design
by Crate&Barrel, the environmental
for one of the oldest shoe repair
friendly powder mix paint
stores in San Francisco
P. 8 - 2 7
P. 2 8 - 4 9
03
05
BERE
IN THE EDGE
Packaging design for Bere, a
A Quentin Tarantino film festival
stemless wine glass brand that
where rage turns into rampage
set its branding position to be different from others
P. 5 0 - 6 5
04 SFCC Research and investigations of cycling networks in San Francisco
P. 6 6 - 8 5
P. 8 6 - 1 3 3
06
07
08
CIRCLE OF LIFE
NEW WAVE
JEEP RE-BRANDING
A simple journal of my life in a
Re-design the 944,
A re-born of Jeep, the brand
day through circle
magazine for music and
that will enrich your life to
entertainment lovers
start living the dream you
P. 1 3 4 - 1 6 1
have imagined
P. 1 6 2 - 1 7 1 P. 1 7 2 - 2 0 7
09 DR.GIN Parkaging design for Dr.Gin, A long experience gin distiller.
P. 2 0 8 - 2 1 9
10
11
SEED TO SHEET
PA R K & P E DA L
A fun illustration竏段nfographic for
A friendly bike sharing program that
Mohawk paper
allows drivers to rent bicycles from nice people in their area
P. 2 2 0 - 2 2 1 P. 2 2 8 - 2 5 3
RATIO A ratio shows the relative sizes of two or more values. There are many different ways to look at ratios. It can be viewed as in mathematical perspective or a ratio of life. This book is a part of my life in the past years. It represents as one of the biggest ratios of my life. Everything in my life has a proportion, whether it is how much I hang out, work out, design, eat and sleep. Every details of my life have their own priorities and proportions. Design is a big part of the ratio in my life.
DESIGNER: PATCHARA CHAROENSIRI
PROJECT: HUE
CL ASS: PACK AGE DESIGN
INSTRUCTOR: THOMAS MCNULT Y
T YPE: HELVETICA/ CUSTOM T YPEFACE
YEAR: 2013
DESIGNER: PATCHARA CHAROENSIRI
SELECTED WORK OF PAT C H A R A C H A R O E N S I R I
01
PROJECT
INSTRUCTOR: THOMAS MCNULT Y
HUE BY CRATE&BARREL POWDER MIX PAINT OBJECTIVE To design a package system for an upcoming set of products for Hue, a Crate&Barrel sub-brand. Hue is a natural, nonvoc and non-toxic powder mix paint. The design needs to represent the green and eco-friendly aspects of the product.
APPROACH I came up with the idea of using non-metal materials related to stay way from what traditional paint cans look like. I use tubes made from recycled papers to make the packaging design different from others yet green.
DELIVABLE Print + Collateral
// Packaging
Advertising
Research + Strategy
Interactive
Film + Video
// Branding + Identity
Campaign
T YPE: HELVETICA/ CUSTOM T YPEFACE
YEAR: 2013
RATIO :
PROJECT : HUE
DATE : FALL 2013
PROJECT NUMBER : ONE
1 2 3 4 5 6 7 8 9 1 0 1 1
12 : 13
RATIO :
PROJECT : HUE
DATE : FALL 2013
RATIO :
PROJECT : HUE
DATE : FALL 2013
PROJECT NUMBER : ONE
1 2 3 4 5 6 7 8 9 1 0 1 1
18 : 19
RATIO :
PROJECT : HUE
DATE : FALL 2013
PROJECT NUMBER : ONE
1 2 3 4 5 6 7 8 9 1 0 1 1
22 : 23
RATIO :
PROJECT : HUE
DATE : FALL 2014
PROJECT NUMBER : ONE
1 21 32 43 54 65 76 87 98 19 0 1 10
24 : 25
RATIO :
PROJECT : HUE
D A T E : F A L L 2 0 1 43
PROJECT NUMBER : ONE
1 21 32 43 54 65 76 87 98 19 0 1 10
26 : 27
DESIGNER: PATCHARA CHAROENSIRI
PROJECT: FRANCISCO’S
CLASS : VISUAL LITERACY
INSTRUCTOR: HUNTER WIMMER
TYPE: ROCKWELL/ DIN
YEAR: 2011
DESIGNER: PATCHARA CHAROENSIRI
SELECTED WORK OF PAT C H A R A C H A R O E N S I R I
PROJECT
02 INSTRUCTOR: HUNTER WIMMER
FRANCISCO’S SHOE REPAIR AND ORTHOPEDIC OBJECTIVE Francisco’s is an old shoe repair store in downtown, SF. They have been in the business for more than 30 years therefore there is a need to rebrand themselves to let the brand shine like new shoes in order to bring their business back to life again.
APPROACH I chose the color scheme based on the authenticity of the store. According to the name, I decided to add bright orange as it also represents the city’s color. The type choice I chose have mechanical, playful and funky feel to it. I added patterns to play along with the overall design as well.
DELIVABLE // Print + Collateral
// Packaging
Advertising
Research + Strategy
Interactive
Film + Video
// Branding + Identity
Campaign
TYPE: ROCKWELL/ DIN
YEAR: 2011
RATIO :
PROJECT : FRANCISCO’S
DATE : SPRING 2011
PROJECT NUMBER : TWO
1 2 3 4 5 6 7 8 9 1 0 1 1
36 : 37
RATIO :
PROJECT : FRANCISCO’S
DATE : SPRING 2011
PROJECT NUMBER : TWO
1 2 3 4 5 6 7 8 9 1 0 1 1
42 : 43
RATIO :
PROJECT : FRANCISCO’S
DATE : SPRING 2011
PROJECT NUMBER : TWO
1 2 3 4 5 6 7 8 9 1 0 1 1
44 : 45
RATIO :
PROJECT : FRANCISCO’S
DATE : SPRING 2011
PROJECT NUMBER : TWO
1 2 3 4 5 6 7 8 9 1 0 1 1
46 : 47
RATIO :
PROJECT : FRANCISCO’S
DATE : SPRING 2011
PROJECT NUMBER : TWO
1 2 3 4 5 6 7 8 9 1 0 1 1
48 : 49
DESIGNER: PATCHARA CHAROENSIRI
PROJECT: BERE
CL ASS: PACK AGE DESIGN
INSTRUCTURE: THOMAS MCNULT Y
T YPE: HELVETICA
YEAR: 2014
DESIGNER: PATCHARA CHAROENSIRI
SELECTED WORK OF PAT C H A R A C H A R O E N S I R I
PROJECT
03 INSTRUCTOR: THOMAS MCNULT Y
BERE PACK OF FOUR STEMLESS WINE GLASSES OBJECTIVE Bere means drink in Italian. It is a glassware brand. It needs a fresh look on their packaging design that stands out from others in order to call attention on shelves while showing the quality of their products at the same time.
APPROACH While I was designing the mechanic system inside the sliding case, I found out that I didn’t need to use a regular box shape in order to lock the glasses in place anymore. It could be just a few pieces of paper that hold the glasses together.
Print + Collateral
// Packaging
Advertising
Research + Strategy
Interactive
Film + Video
// Branding + Identity
Campaign
TYPE: GOTHAM ROUNDED DIN CONDENSED
YEAR: 2013
RATIO :
PROJECT : BERE
DATE : FALL 2013
PROJECT NUMBER : THREE
1 2 3 4 5 6 7 8 9 1 0 1 1
56 : 57
RATIO :
PROJECT : BERE
DATE : FALL 2013
PROJECT NUMBER : THREE
1 2 3 4 5 6 7 8 9 1 0 1 1
58 : 59
RATIO :
PROJECT : BERE
DATE : FALL 2013
PROJECT NUMBER : THREE
1 2 3 4 5 6 7 8 9 1 0 1 1
60 : 61
RATIO :
PROJECT : BERE
DATE : FALL 2013
RATIO :
PROJECT : BERE
DATE : FALL 2013
PROJECT NUMBER : THREE
1 2 3 4 5 6 7 8 9 1 0 1 1
64 : 65
DESIGNER: PATCHARA C.
PROJECT: SFCC
CLASS: VISUAL COMMUNICATION
INSTRUCTOR: PHIL HAMLETT
TYPE: DIN / DIN CONDENSED
YEAR: 2011
DESIGNER: PATCHARA C.
SELECTED WORK OF PAT C H A R A C .
PROJECT
04 INSTRUCTOR: PHIL HAMLETT
SFCC SAN FRANCISCO THE IDEAL CYCLING CITY OBJECTIVE San Francisco is a great city for cycling. Its geography and climate creates a unique benefit of growing population of riders. I was looking to find a way to improve cycling network in San Francisco to be even better than it was.
APPROACH A research and investigations of cycling networks in San Francisco. I got myself involved with cycling folks for the most time while I was doing this project. I learned a lot of insights from them which led to the solutions for improvement.
Print + Collateral
Packaging
Advertising
// Research + Strategy
Interactive
Film + Video
Branding + Identity
Campaign
TYPE: DIN / DIN CONDENSED
YEAR: 2011
RATIO :
2 : 3
PROJECT : SFCC
DATE : FALL 2011
PROJECT NUMBER : FOUR
1 2 3 4 5 6 7 8 9 1 0 1 1
72 : 73
RATIO :
PROJECT : SFCC
DATE : FALL 2011
PROJECT NUMBER : FOUR
1 2 3 4 5 6 7 8 9 1 0 1 1
74 : 75
RATIO :
PROJECT : SFCC
DATE : FALL 2011
PROJECT NUMBER : FOUR
1 2 3 4 5 6 7 8 9 1 0 1 1
76 : 77
RATIO :
PROJECT : SFCC
DATE : FALL 2011
PROJECT NUMBER : FOUR
1 2 3 4 5 6 7 8 9 1 0 1 1
80 : 81
DESIGNER: PATCHARA C.
PROJECT: ON THE EDGE
CLASS: INTEGRATED COMMUNICATION
INSTRUCTOR: HUNTER WIMMER
T YPEFACE: CUSTOM T YPEFACE/ DIN/ DIN CONDENSED
YEAR: 2012
DESIGNER: PATCHARA C.
SELECTED WORK OF PAT C H A R A C H A R O E N S I R I
PROJECT
05 INSTRUCTOR: HUNTER WIMMER
ON THE EDGE A QUENTIN TARANTINO FILM FESTIVAL OBJECTIVE To design a limited edition kit for a Tarantino film festival. The graphic needs to work as a system and portray the core of Tatantino’s films which are bold and violent.
APPROACH I pull out the directing style of Tarantino that is overwhelming like comic. I used the combination of haftone images with diagonal crops to mimic the look and feel of comic books. Yet red and yellow represent the boldness and violence.
DELIVABLE // Print + Collateral
Packaging
Advertising
Research + Strategy
Interactive
Film + Video
//Branding + Identity
Campaign
T YPEFACE: CUSTOM T YPEFACE/ DIN/ DIN CONDENSED
YEAR: 2012
RATIO :
PROJECT : ON THE EDGE
DATE : FALL 2012
PROJECT NUMBER : FIVE
1 2 3 4 5 6 7 8 9 1 0 1 1
90 : 91
RATIO :
PROJECT : ON THE EDGE
DATE : FALL 2012
PROJECT NUMBER : FIVE
1 2 3 4 5 6 7 8 9 1 0 1 1
94 : 95
RATIO :
PROJECT : ON THE EDGE
DATE : FALL 2012
PROJECT NUMBER : FIVE
1 2 3 4 5 6 7 8 9 1 0 1 1
96 : 97
RATIO :
PROJECT : ON THE EDGE
DATE : FALL 2012
RATIO :
PROJECT : ON THE EDGE
DATE : FALL 2012
PROJECT NUMBER : FIVE
1 2 3 4 5 6 7 8 9 1 0 1 1
102 : 103
RATIO :
PROJECT : ON THE EDGE
DATE : FALL 2012
PROJECT NUMBER : FIVE
1 2 3 4 5 6 7 8 9 1 0 1 1
104 : 105
PROJECT NUMBER : FIVE
1 2 3 4 5 6 7 8 9 1 0 1 1
106 : 107
RATIO :
PROJECT : ON THE EDGE
DATE : FALL 2012
PROJECT NUMBER : FIVE
1 2 3 4 5 6 7 8 9 1 0 1 1
108 : 109
RATIO :
PROJECT : ON THE EDGE
DATE : FALL 2012
PROJECT NUMBER : FIVE
1 2 3 4 5 6 7 8 9 1 0 1 1
110 : 111
RATIO :
PROJECT : ON THE EDGE
DATE : FALL 2012
PROJECT NUMBER : FIVE
1 2 3 4 5 6 7 8 9 1 0 1 1
112 : 113
2 : 3
RATIO :
PROJECT : ON THE EDGE
DATE : FALL 2012
PROJECT NUMBER : FIVE
1 2 3 4 5 6 7 8 9 1 0 1 1
116 : 117
RATIO :
PROJECT : ON THE EDGE
DATE : FALL 2012
PROJECT NUMBER : FIVE
1 2 3 4 5 6 7 8 9 1 0 1 1
118 : 119
RATIO :
PROJECT : ON THE EDGE
DATE : FALL 2012
PROJECT NUMBER : FIVE
1 2 3 4 5 6 7 8 9 1 0 1 1
120 : 121
DESIGNER: PATCHARA CHAROENSIRI
PROJECT: THE CIRCLE OF LIFE
CLASS: TYPE EXPERIMENT
INSTRUCTOR: STAN ZIENKA
TYPE: UNIVERS CONDENSED/ GOTHAM
YEAR: 2012
DESIGNER: PATCHARA CHAROENSIRI
SELECTED WORK OF PAT C H A R A C H A R O E N S I R I
06
PROJECT
INSTRUCTOR: STAN ZIENKA
CIRCLE OF LIFE A PATCHARA DAY JOURNAL OBJECTIVE To make a book that tell a story of my life in a day. I basically not a person who write stuff in a diary so I chose to record and tell my life through camera lens.
APPROACH I documented everything since the minute that I woke up until I went to bed. Then I started to notice that a lot of pictures are in circular shape. I see things in different perspective. You will be surprised by how many circles I see in a day.
DELIVABLE // Print + Collateral
Packaging
Advertising
Research + Strategy
Interactive
Film + Video
Branding + Identity
Campaign
TYPE: UNIVERS CONDENSED/ GOTHAM
YEAR: 2012
RATIO :
PROJECT : CIRCLE OF LIFE
DATE : FALL 2012
PROJECT NUMBER : SIX
1 2 3 4 5 6 7 8 9 1 0 1 1
126 : 127
RATIO :
PROJECT : CIRCLE OF LIFE
DATE : FALL 2012
PROJECT NUMBER : SIX
1 2 3 4 5 6 7 8 9 1 0 1 1
128 : 129
RATIO :
PROJECT : CIRCLE OF LIFE
DATE : FALL 2012
PROJECT NUMBER : SIX
1 2 3 4 5 6 7 8 9 1 0 1 1
130 : 131
RATIO :
PROJECT : CIRCLE OF LIFE
DATE : FALL 2012
PROJECT NUMBER : SIX
1 2 3 4 5 6 7 8 9 1 0 1 1
132 : 133
PROJECT NUMBER : SIX
1 2 3 4 5 6 7 8 9 1 0 1 1
134 : 135
RATIO :
PROJECT : CIRCLE OF LIFE
DATE : FALL 2012
PROJECT NUMBER : SIX
1 2 3 4 5 6 7 8 9 1 0 1 1
136 : 137
RATIO :
PROJECT : CIRCLE OF LIFE
DATE : FALL 2012
PROJECT NUMBER : SIX
1 2 3 4 5 6 7 8 9 1 0 1 1
138 : 139
RATIO :
PROJECT : CIRCLE OF LIFE
DATE : FALL 2012
PROJECT NUMBER : SIX
1 2 3 4 5 6 7 8 9 1 0 1 1
142 : 143
RATIO :
PROJECT : CIRCLE OF LIFE
DATE : FALL 2012
PROJECT NUMBER : SIX
1 2 3 4 5 6 7 8 9 1 0 1 1
144 : 145
RATIO :
PROJECT : CIRCLE OF LIFE
DATE : FALL 2012
PROJECT NUMBER : SIX
1 2 3 4 5 6 7 8 9 1 0 1 1
146 : 147
RATIO :
PROJECT : CIRCLE OF LIFE
DATE : FALL 2012
PROJECT NUMBER : SIX
1 2 3 4 5 6 7 8 9 1 0 1 1
148 : 149
DESIGNER: PATCHARA C.
PROJECT: NEW WAVE
CLASS: TYPE EXPERIMENT
INSTRUCTURE: STAN ZIENKA
TYPE: UNIVERS
YEAR: 2012
DESIGNER: PATCHARA C.
SELECTED WORK OF PAT C H A R A C H A R O E N S I R I
07
PROJECT
INSTRUCTOR: STAN ZIENKA
NEW WAVE 944 MAGAZINE OBJECTIVE To re-design a music chapter for 944 magazine. 944 magazine is the fastest growing lifestyle publication in the United States due to its award-winning coverage of music, fashion and entertainment.
APPROACH As much as how trendy they are, I pull out the feeling of electronic and alternative music in this issue. I used a combination of super vibrant colors with geometric shapes overlapped to each other to create movements in the layout while the typesetting is still structured.
DELIVABLE // Print + Collateral
Packaging
Advertising
Research + Strategy
Interactive
Film + Video
Branding + Identity
Campaign
TYPE: UNIVERS
YEAR: 2012
RATIO :
PROJECT : NEW WAVE
DATE : FALL 2012
PROJECT NUMBER : SEVEN
1 2 3 4 5 6 7 8 9 1 0 1 1
154 : 155
RATIO :
PROJECT : NEW WAVE
DATE : FALL 2012
PROJECT NUMBER : SEVEN
1 2 3 4 5 6 7 8 9 1 0 1 1
156 : 157
RATIO :
PROJECT : NEW WAVE
DATE : FALL 2012
PROJECT NUMBER : SEVEN
1 2 3 4 5 6 7 8 9 1 0 1 1
158 : 159
DESIGNER: PATCHARA CHAROENSIRI
PROJECT: JEEP REBRANDING
CLASS: NATURE OF IDENTIT Y
INSTRUCTOR: HUNTER WIMMER
TYPE: MENSULAR SLAB / GOTHAM
YEAR: 2013
DESIGNER: PATCHARA CHAROENSIRI
SELECTED WORK OF PAT C H A R A C H A R O E N S I R I
08
PROJECT
INSTRUCTOR:
HUNTER WIMMER
JEEP REBRANDING OBJECTIVE To give Jeep its true brand identity back. Jeep was one of the best car brands since World War II. Jeep brand’s essence is encouraging people to go and do things outside. Later, this well-known utility vehicle brand has slowly become a city-car brand which lose the Jeep’s true identity.
APPROACH I pulled back the brand personality and bring it to life by expanding the brand possibilities which include products and services that enrich people to start living lives the way they have been dreamed about.
DELIVABLE Print + Collateral
Packaging
Advertising
// Research + Strategy
Interactive
Film + Video
// Branding + Identity
Campaign
TYPE: MENSULAR SLAB / GOTHAM
YEAR: 2013
RATIO :
PROJECT : JEEP
DATE : SPRING 2013
PROJECT NUMBER : EIGHT
1 2 3 4 5 6 7 8 9 1 0 1 1
P H O T O : P R E I K E S T O L E N , N O R W A Y , R O B 1I 6N 4 K :A M1 6P 5
RATIO :
PROJECT : JEEP
DATE : SPRING 2013
PROJECT NUMBER : EIGHT
1 2 3 4 5 6 7 8 9 1 0 1 1
166 : 167
2 : 3
RATIO :
PROJECT : JEEP
DATE : SPRING 2013
PROJECT NUMBER : EIGHT
1 2 3 4 5 6 7 8 9 1 0 1 1
172 : 173
RATIO :
PROJECT : JEEP
DATE : SPRING 2013
PROJECT NUMBER : EIGHT
1 2 3 4 5 6 7 8 9 1 0 1 1
174 : 175
PROJECT NUMBER : EIGHT
1 2 3 4 5 6 7 8 9 1 0 1 1
176 : 177
RATIO :
PROJECT : JEEP
DATE : SPRING 2013
PROJECT NUMBER : EIGHT
1 2 3 4 5 6 7 8 9 1 0 1 1
178 : 179
RATIO :
PROJECT : JEEP
DATE : SPRING 2013
PROJECT NUMBER : EIGHT
1 2 3 4 5 6 7 8 9 1 0 1 1
184 : 185
PROJECT NUMBER : EIGHT
1 2 3 4 5 6 7 8 9 1 0 1 1
186 : 187
RATIO :
PROJECT : JEEP
DATE : SPRING 2013
PROJECT NUMBER : EIGHT
1 2 3 4 5 6 7 8 9 1 0 1 1
188 : 189
RATIO :
PROJECT : JEEP
DATE : SPRING 2013
PROJECT NUMBER : EIGHT
1 2 3 4 5 6 7 8 9 1 0 1 1
190 : 191
RATIO :
PROJECT : JEEP
DATE : SPRING 2013
PROJECT NUMBER : EIGHT
1 2 3 4 5 6 7 8 9 1 0 1 1
192 : 193
DESIGNER: PATCHARA C.
PROJECT: DR.GIN
CLIENT: DR.GIN DISTRILL
INSTRUCTOR:
TYPE: GARAMOND/ HELVETICA/ AMERICAN TYPEWRITER
YEAR: 2010
DESIGNER: PATCHARA C.
SELECTED WORK OF PAT C H A R A C H A R O E N S I R I
09
PROJECT
INSTRUCTOR:
DR.GIN POT DISTRILL DOUBLE GIN OBJECTIVE Dr. Gin is a legendary gin distiller. It needs a new packaging design that represents how authentic it is in the field of gin makers.
APPROACH I designed a package system that portray an authenticity and legendary as if it is a long-experienced person in a gin making. The design also ties back to the name, Dr. Gin which I intended the design to look like a nutrition fact sheet.
DELIVABLE Print + Collateral
// Packaging
Advertising
Research + Strategy
Interactive
Film + Video
Branding + Identity
Campaign
TYPE: GARAMOND/ HELVETICA/ AMERICAN TYPEWRITER
YEAR: 2010
RATIO :
PROJECT : DR.GIN
DATE : SPRING 2010
PROJECT NUMBER : NINE
1 2 3 4 5 6 7 8 9 1 0 1 1
198 : 199
RATIO :
P R O J E C T : D R . G GI INN
DATE : SPRING 2010
PROJECT NUMBER : NINE
1 21 32 43 54 65 76 87 98 19 0 1 10
200 : 201
RATIO :
PROJECT : DR. GIN
DATE : SPRING 2010
PROJECT NUMBER : NINE
1 2 3 4 5 6 7 8 9 10
RATIO :
P R O J E C T : D R . G GI INN
DATE : SPRING 2010
PROJECT NUMBER : NINE
1 21 32 43 54 65 76 87 98 19 0 1 10
204 : 205
DESIGNER: PATCHARA CHAROENSIRI
PROJECT: SEED TO SHEET
CLIENT: MOHAWK PAPER WORK @ HYBRID DESIGN, SF
ART DIRECTOR: CALEB KLOVASKI SUPER VISOR: MIKE ANDERSON
TYPE:
YEAR: 2013
DESIGNER: PATCHARA C.
SELECTED WORK OF PAT C H A R A C H A R O E N S I R I
PROJECT
10 ART DIRECTOR: CALEB KLOVASKI SUPER VISOR: MIKE ANDERSON
SEED TO SHEET MOHAWK PAPER OBJECTIVE Mohawk Paper needs an infographic to illustrate the paper making processes. They grow their own sustainable farms to produce paper and replant them afterwards. They also recycle the papers.
APPROACH This is a project I worked with Hybrid Design. We decided to turn this matter into a fun and friendly infographic in order to be easily digested by the audience. We used the illustration to depict how they grow their farm to produce paper and also back to recycling system .
DELIVABLE // Print + Collateral
Packaging
Advertising
Research + Strategy
Interactive
Film + Video
Branding + Identity
Campaign
TYPE: //
YEAR: 2013
RATIO :
PROJECT : SEED TO SHEET
DDAATTEE : : SWU IMN MT E R 2 0 1 3
PROJECT NUMBER : TEN
1 21 32 43 54 65 76 87 98 19 0 1 10
210 : 211
DESIGNER: PATCHARA CHAROENSIRI
PROJECT: PARK AND PEDAL
CLASS: THESIS
INSTRUCTURE: PHIL HAMLETT / CAROLINA DE BARTOLO
TYPE: GOTHAM/ GOTHAM ROUNDED
YEAR: 2014
DESIGNER: PATCHARA CHAROENSIRI
A MASTER OF FINE ART THESIS BY PATCHARA CHAROENSIRI
PROJECT
MFA THESIS INSTRUCTURE: PHIL HAMLETT / CAROLINA DE BARTOLO
PARK&PEDAL MFA THESIS OBJECTIVE The issue on the roads between cars and bicycles has been growing for decades and there were no such things to solve this problem. It has nothing to do with vehicles or infrastructures. It is about people’s mentalities and behaviors that create conflictions.
APPROACH Park&Pedal is a friendly bike sharing program that will foster empathy between motorists and cyclists while create safer roads for all. This mobile app allows drivers to rent bikes from nice people in their area.
DELIVABLE // Print + Collateral
Packaging
// Advertising
// Research + Strategy
// Interactive
// Film + Video
// Branding + Identity
// Campaign
TYPE: GOTHAM, GOTHAM ROUNDED
YEAR: 2014
RATIO :
P R O J E C T : DP AR R. KG IANN D P E D A L
D A T E : S P R I N G 2 0 1 04
P R O J E C T N U M B E R : NE LI NE VE E N
1 21 32 43 54 65 76 87 98 19 0 1 10
220 : 221
RATIO :
PROJECT : PARK AND PEDAL
DATE : SPRING 2014
P R O J E C T N U M B E R : NE LI NE VE E N
1 21 32 43 54 65 76 87 98 19 0 1 10
222 : 223
RATIO :
PROJECT : PARK AND PEDAL
DATE : SPRING 2014
PROJECT NUMBER : ELEVEN
1 2 3 4 5 6 7 8 9 1 0 1 1
224 : 225
RATIO :
PROJECT : PARK AND PEDAL
DATE : SPRING 2014
PROJECT NUMBER : ELEVEN
1 2 3 4 5 6 7 8 9 1 0 1 1
226 : 227
RATIO :
PROJECT : PARK AND PEDAL
DATE : SPRING 2014
SEARCH
CHOOSE
FOR THE LENDERS
A B I K E T H AT F I T S Y O U
PROJECT NUMBER : ELEVEN
1 2 3 4 5 6 7 8 9 1 0 1 1
REQUEST
RENT
A BIKE FROM A LENDER
A BIKE FROM A NICE PERSON
228 : 229
RATIO :
PROJECT : PARK AND PEDAL
DATE : SPRING 2014
PROJECT NUMBER : ELEVEN
1 2 3 4 5 6 7 8 9 1 0 1 1
230 : 231
RATIO :
PROJECT : PARK AND PEDAL
DATE : SPRING 2014
PROJECT NUMBER : ELEVEN
1 2 3 4 5 6 7 8 9 1 0 1 1
232 : 233
RATIO :
PROJECT : PARK AND PEDAL
DATE : SPRING 2014
PROJECT NUMBER : ELEVEN
1 2 3 4 5 6 7 8 9 1 0 1 1
234 : 235
RATIO :
PROJECT : PARK AND PEDAL
DATE : SPRING 2014
PROJECT NUMBER : ELEVEN
1 2 3 4 5 6 7 8 9 1 0 1 1
238 : 239
RATIO :
PROJECT : PARK AND PEDAL
DATE : SPRING 2014
PROJECT NUMBER : ELEVEN
1 2 3 4 5 6 7 8 9 1 0 1 1
240 : 241
DESIGNER: PATCHARA CHAROENSIRI
ANOTHER SLECTED WORKS OF PATCHARA CHAROENSIRI
TYPE: //
YEAR: 2010 - 2014
DESIGNER: PATCHARA CHAROENSIRI
Islands_ The XX Romy Madley Croft Oliver Sim Jamie Smith
PROJECT: DR.GIN
ANOTHER SLECTED WORKS OF PATCHARA CHAROENSIRI
CLIENT : DR.GIN DISTRILL
I am yours now So now I don't ever have to leave I've been found out So now I'll never explore
See what I've done That bridge is on fire Going back to where I've been I'm froze by desire No need to leave
I don't have to leave anymore What I have is right here Spend my nights and days before Searching the world for what's right here
TYPE: //
Where would I be If this were to go under That's a risk I'd take I'm froze by desire As if a choice I'd make
Underneath and unexplored Islands and cities I have looked Here I saw Something I couldn't over look
I am yours now So now I don't ever have to lea I've been found out So now I'll never explore
YEAR: 2010 - 2014
RATIO :
PROJECT : MADMEN POSTER
DATE : FALL 2012
RATIO :
PROJECT : RESERVOIR DOGS POSTER
DATE : FALL 2012
RATIO :
PROJECT : BIRD
DATE : SPRING 2010
RATIO :
PROJECT : ISLAND/ THE XX POSTER
Islands_ The XX Romy Madley Croft Oliver Sim Jamie Smith
I am yours now So now I don't ever have to leave I've been found out So now I'll never explore I don't have to leave anymore What I have is right here Spend my nights and days before Searching the world for what's right here
See what I've done That bridge is on fire Going back to where I've been I'm froze by desire No need to leave Where would I be If this were to go under That's a risk I'd take I'm froze by desire As if a choice I'd make
Underneath and unexplored Islands and cities I have looked Here I saw Something I couldn't over look I am yours now So now I don't ever have to leave I've been found out So now I'll never explore
DATE : WINTER 2012
RATIO :
PROJECT : GREETING CARD
DATE : SPRING 2013
RATIO :
PROJECT : GREETING CARD
DATE : SPRING 2013
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PROJECT : GREETING CARD
DATE : SPRING 2013
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PROJECT : GENIUS IS
DATE : SUMMER 2013
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DATE : WINTER 2013
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PROJECT : 10 THINGS WE SHOULD KNOW ABOUT A TRACK BIKE
DATE : FALL 2012
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2 : 3
PROJECT : 10 THINGS WE SHOULD KNOW ABOUT A TRACK BIKE
DATE : FALL 2012
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THANK YOU MARY SCOTT Executive Director of Graphic Design, Academy of Art University PHI L H AML ETT Graduate Director of Graphic Design, Academy of Art University And every instructors at the School of Graphic Design, Academy of Art University, San Francisco. PA SSAKORN AND WANNAPORN C HAROEN SI R I The best humans on earth. My lovely dad and mom. BR I A N FLY NN AND DOR A D R I M AL AS Co-Founders, Hybrid design
A GRA D U AT E GRA P HI C D E S I GN P O RT FO LI O Selected works of Patchara Charoensiri GRADUATE STUDENT OF THE ACADEMY OF ART UNIVERSITY 79 New Montgomery Street (5th Floor) San Francisco, California, USA Printed and bound in the United States of America
A LL RI GHT S RE S E RVE D Copyright Š 2014 Patchara Charoensiri GE T TO K N OW M O RE A B O U T PATC HA RA W: patchara-design.com E: hello@patchara-design.com M: + 1 510 705 2041