JEEP BRAND IDENTITY MANUAL
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JEEP IDENTITY BRAND GUIDE
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JEEP IDENTITY BRAND GUIDE
Life IS
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JEEP IDENTITY BRAND GUIDE
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JEEP IDENTITY BRAND GUIDE
EITHER
1.0
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JEEP IDENTITY BRAND GUIDE
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JEEP IDENTITY BRAND GUIDE
A GREAT ADVENTURE
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JEEP IDENTITY BRAND GUIDE
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JEEP IDENTITY BRAND GUIDE
OR NOTHING.
TABLE OF CONTENTS
A B
JEEP IDENTITY BRAND GUIDE
OUR BACKGROUND/
PAGE
• JEEP JOURNEY
14 - 15
• BRAND PERSONALITY
16 - 19
• BRAND INTRODUCTION
20 - 21
• BRAND ATTRIBUTES
22 - 25
• TARGET / AUDIENCES
26 - 27
OUR NEW LOGOMARK/
PAGE
• THE NEW LOGOMARK
32 - 39
• LOGO ANATOMY/ CLEAR SPACE
40 - 45
• INCORRECT USES OF LOGO
46 - 47
• THE USE OF LOGO
48 - 49
TABLE OF CONTENTS
C D
JEEP IDENTITY BRAND GUIDE
VISUAL IDENTITY/
PAGE
• COLOR SPECIFICATION
52 - 53
• TYPE SPECIFICATION
54 - 57
LOOKING FORWARD/
PAGE
• BRAND ANALYSIS
60 -61
• BRAND EXTENSION
62 - 67
• JEEP PRODUCTS
68 - 81
• JEEP SERVICES
82 - 101
• JEEP SPACE
101 - 107
CHAPTER / A
JEEP IDENTITY BRAND GUIDE
OUR BACKGROUND/ A01
• JEEP JOURNEY
A02
• BRAND PERSONALITY
A03
• BRAND INTRODUCTION
A04
• BRAND ATTRIBUTES
A05
• TARGET / AUDIENCES
A
BRAND HISTORY
OWNERSHIPS 1944–1953: Willys-Overland 1953–1964: Kaiser-Jeep or Willys Motors 1964–1970: Kaiser-Jeep 1970–1987: AMC by Renault 1987–1998: Chrysler 1998–2007: DaimlerChrysler AG 2007–2009: Chrysler LLC 2009–present: Chrysler Group LLC
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JEEP IDENTITY BRAND GUIDE
BRAND HISTORY
JEEP IDENTITY BRAND GUIDE
A01 JEEP JOURNEY Jeep history begins in 1940, when the U.S. Department of Defense issued a tender for the supply of easy and reliable car model of general purpose for the U.S. Army.
HISTORY In June 1940, with World War II on the horizon, the
The brand Jeep is recognized as Suburban Utility
U.S. Army solicited bids from 135 automakers for
Vehicle ( SUV / Sport Utility Vehicle ) that can
a 1/4 ton “light reconnaissance vehicle” tailored
take you to anywhere in this planet no matter
to Army specifications. Only three companies
jump into dessert patrol, slide into snow plowing,
responded - Bantam, Willys, and Ford — but,
diving in deep water even ride on the railway. It
within a year’s time they collectively produced
gives us freedom and capibility to escape from
the template for the vehicle known worldwide
any common place with multifuntion in its self,
as the “jeep”.The brand Jeep is recognized as
to succeed your adventure.
Suburban Utility Vehicle ( SUV ) that can take you to anywhere on this planet no matter jump
BRAND PERSONALITY
JEEP IDENTITY BRAND GUIDE
BRAND PERSONALITY
A02 BRAND PERSONALITY WHO WE WERE From the old day that Jeep has started itself as a Sport Utility Vehicle for army in the purpose of extreme commuting to anywhere in any condition. The brand attribute is to bring people outside. Recently we have seen Jeep as an urban utility vehicle brand nothing different from the other suv brands that can carry a lots of stuff, perfect for grocery shopping and carry kids like soccer mom. The brand has lost its soul in the way that people rarely do an adventure acivty with it.
JEEP IDENTITY BRAND GUIDE
BRAND PERSONALITY
WHO WE ARE Jeep has changed from who we were, we were born to do extraordinary things that no one can do, but Jeep. These days Jeep turn to be vehicles for all kind of people. For some retired men who drive to play golf, For mom who needs to take her kids to school, to do grocery shopping. Jeep users, for the most part, they are no longer take themselves out beyond the point that they could be.
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JEEP IDENTITY BRAND GUIDE
BRAND PERSONALITY
WHO WE WILL BE We are going back to who we were orginally, but slightly modern in the way world does. The crafftmanship and functional will be the key to drive our brand in the right direction. Our brand is a motivation of going outside. leave the place where you stuck with, doing fun stuff, live in the place wherever you want to be. Never afraid of being somewhere, Jeep will helps get you out there.
JEEP IDENTITY BRAND GUIDE
NEW/ BRAND INTRODUCTION
A03 THE NEW JEEP BRAND INTRODUCTION In year 2016 the brand jeep has reborn again under the same concept or our brand soul which is exploring the world in all condition. We believe that Jeep brand is recognized the world over forever as a brand who born to win adventures. By the brand soul creates their unique advantage to the brand itself. The strength, toughness and limitless are keys which play a big role on rebranding the new Jeep. We want to bring the same senario back to where we from. Where we do extraordinary and incredible things beyond imagination.
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JEEP IDENTITY BRAND GUIDE
1.2
NEW/ BRAND INTRODUCTION
JEEP IDENTITY BRAND GUIDE
1.0
BRAND SOUL
JEEP IDENTITY BRAND GUIDE
- BRAND SOUL -
EXPLOLRING THE WORLD IN ALL CONDITION
BRAND ATTRIBUTES
JEEP IDENTITY BRAND GUIDE
A04
WANDER
THIS IS WHO WE ARE. BRAND ATTRIBUTES Our brand attibutes are the core of our brand. They summerize our promise to our customers, showing people not only what we do, but who we are. Everything that bear the Jeep name should live up to these attributes.
EXTREME
FEAR LESS
EXPLORE
ADVENTURE
TOUGH
DISCOVER BEYOND CAPABILITY
LIMITLESS
FUNCTIONALITY
EXTRAORDINARY
OUR STATEMENT
JEEP IDENTITY BRAND GUIDE
- THE STAEMENT -
WE BELIEVE THAT THE ICONIC JEEP BRAND IS RECOGNIZED THE WORLD OVER FOREVER AS A BRAND WHO BORN TO WIN ADVENTURE WITH CAPIBILITY AND FUNCTIONALITY.
OUR MISSION
JEEP IDENTITY BRAND GUIDE
- OUR MISSION -
ENRICH YOUR WANDERLUST SOUL TO START LIVING THE LIFE YOU HAVE ONLY IMAGINED.
TARGETS AND AUDIENCES
JEEP IDENTITY BRAND GUIDE
A05 for all who wander our audience our targets / audiences are our customers who have passion of travelling, who loves to go outside, do outdoor activities, explore the world and has waderlust soul deep inside. No matter that person would be an office man who work 5 days a week even a librarian, we are going to enrich their soul to start living the way they want.
DAN / 40
JASON / 35
ANNA / 32
JESSICA / 43
FOOTBALL COACH
BARISTA
JOURNALIST
BUSINESS OWNER
/ 4X4 LOVER /
/ TOURING
/ OUTDOOR
/ MOUTAIN HIKING
CYCLIST /
ADVENTURE /
LOVER /
Dan is a head coach of
Steve who loves cycling,
Young jounalist who fas-
During her free time from
high school football team
he always ride bike to
cinated in travelling to
her business. She loves
and also an off road man.
camp for a night before
uncommon places around
exercising, do out door
Whenever he could escape
he head back. He thinks it
world, see things different
activity, goes out hiking
from the city, he would do.
is a freedom. He can goes
from what we see in urban
by the area she lives with
He loves to bring his suv
anywhere by just paddling,
life and tells her story
her friends
out to discover something
he doesn’t have to pay gas
through paper.
new, something he’s looking
or anything.
foward to see.
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TARGETS AND AUDIENCES
JEEP IDENTITY BRAND GUIDE
RYAN / 27
PATRICK / 27
PATRICK / 27
STEVE / 58
JOHN / 30
BANKER
DOCTOR
ART DIRECTOR
RETIRED MAN
LIBRARIAN
/ OUTDOOR
/ CAMP GEEK /
/ WORLD
/ FISHING LOVER /
/ HIKING DREAMER /
EXPLORER /
PHOTOGRAPHER /
Beside five days at work
As a doctor who taking care
An advertising agency art
As a doctor who taking care
As a doctor who taking care
during a weeks he also
of patients. He taking care
director in a big city who
of patients. He taking care
of patients. He taking care
spends time on the week-
himself as well. He usually
has passion to travel. He
himself as well. He usually
himself as well. He usually
end go out caturing his his
goes out camping with his
loves to explore his world,
goes out camping with his
goes out camping with his
world as a hobby
friend, lives with nature
expand his visionary.
friend, lives with nature
friend, lives with nature
in a way to reset his mind
in a way to reset his mind
in a way to reset his mind
from work.
from work.
from work.
CHAPTER / B
JEEP IDENTITY BRAND GUIDE
OUR NEW LOGOMARK/ B01
• THE NEW LOGOMARK
B02
• LOGO ANATOMY/ CLEAR SPACE
B03
• INCORRECT USES OF LOGO
B04
• THE USE OF LOGO
B
INFINITY
WANDERLUST
IMPOSSIBLE INFINITY
THE NEW LOGO MARK
JEEP IDENTITY BRAND GUIDE
THE NEW LOGO MARK
JEEP IDENTITY BRAND GUIDE
THE NEW LOGO MARK
B01 HELLO OUR NEW MARK! IMPOSSIBLE INFINITY The logo mark was created under the idea of infinity or limitless of adventure combined with the symbol mark of wanderlust which mean the person who has passion to travel. The logo mark came out as an impossible geomatric shape that has never end line tide back to our brand core.
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JEEP IDENTITY BRAND GUIDE
THE NEW LOGO MARK
JEEP IDENTITY BRAND GUIDE
color valiations
PRIMARY
REVERSE
SECONDARY
MARK FOR MINIMUM SIZE
The solid Jepp logo mark appears in black, white or green. The use of these logo colors help to closely ti all Jeep communications to the look and feel of the products.
5.5 mm
5.5 mm
LOGO MARK MINIMUM SIZE
THE NEW LOGO MARK
SIGNATURE MARK / LOGOMARK WITH LOGOTYPE Our signature mark combined logomakr and logotype together to represent our mark with our name to read.
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JEEP IDENTITY BRAND GUIDE
THE NEW LOGO MARK
JEEP IDENTITY BRAND GUIDE
ALTERNATIVE VERSIONS
LOGOMARK
LOGOTYPE
HORIZONTAL VERSION
HORIZONTAL VERSION
We made alternative version for Jeep logo that can use only logo mark, logo type or signature mark depends on purpose of use. The logomark should be used often on products. And be able to use without the word jeep. Because we believe in the uniqueness of the mark itself.
LOGO ANATOMY and clear space
JEEP IDENTITY BRAND GUIDE
SYMMETRICAL SHAPE The dimension of the logomark is even in horizontal and vertical line. The jeep logowas created to be a symmetrical shape which perfectly fit and easy to place on anything nicely.
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22째
LOGO ANATOMY and clear space
JEEP IDENTITY BRAND GUIDE
B02 give it right space!
2X X
1/2 X
1/2 X
OPEN IT UP, GIVE THE LOGOMARK ROOM TO SHINE The logomark should always be surrounded by a clear space at leat 50% of the logomark size. X
1/2 X
X
X
1/2 X
LOGO ANATOMY and clear space
JEEP IDENTITY BRAND GUIDE
A
RIGHT SPACING FOR LOGOTYPE In case of we have to do site work, we need our logotype kern in the right spacing. To measure the space between letters, start by measure the width of ‘A’ part from letter as shown first and then use ‘A’ width between letters.
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A
A
A
LOGO ANATOMY and clear space
JEEP IDENTITY BRAND GUIDE
OPEN IT UP, GIVE THE LOGOTYPE ROOM TO SHINE
1/2 J
1/2 J
The logotype should always be surrounded by a clear space at leat 50% of the logotype height as shown
J
1/2 J
1/2 J
LOGO ANATOMY and clear space
PLEASE PLACE IT RIGHT, THIS IS
JEEP IDENTITY BRAND GUIDE
X
1/2 X
1/2 X
OUR SIGNATURE MARK In case of we have to do site work, or you don’t have original file of signature mark. This is how you can measure the placement of logomark and logotype together. So please follow the guideline as
X
shown. However, for digital work in computer, we highly recommend to ask for original file from us.
1/8 X
1/2 X
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1/4 X
1/2 X
1/4 X
1/2 X
LOGO ANATOMY and clear space
JEEP IDENTITY BRAND GUIDE
PLEASE PLACE IT RIGHT, THIS IS OUR SIGNATURE MARK X
1/2 X
In case of we have to do site work, or you don’t have original file of signature mark. This is how you can measure the placement of logomark and logotype together. So please follow the guideline as shown. However, for digital work in computer, we highly recommend to ask for original file from us.
X
1/4 X
1/2 X
LOGO INCORRECT USE
B03
JEEP IDENTITY BRAND GUIDE
2.1 /
1
2
INCORRECT USES OF LOGO PLEASE NEVER DO THESE TO OUR LOGO, MAKE SURE YOU DO IT RIGHT An important factor in creating
JEEP
and maintaining a visual identity is the consistent presentation of the identity elements. Therefore, the way the signature is displayed must be given careful attention. Shown below are example of incorrect uses of Jeep logo. 3
THE LIST OF INCORRECT USES 1. Don’t use other typefaces for THE logotype. 2. DON’T USE THE LOGOMARK AFTER THE LOGOTYPE 3. DON’T USE THE LOGOTYPE ON TOP OF THE LOGOMARK 4. Don’t MAKE THE LOGOMARK SMALLER THAN THE LOGOTYPE 5. DON’T USE OTHER COLORS FOR THE LOGOMARK EVEN THE LOGOTYPE 6. DON’T USE OUTTER GLOW EFFECT 7. DON’T USE DROP SHADOW EFFECT ON THE LOGO 8. DON’T DISTORT, SQUEEZE OR STRETCH THE LOGO 9. DON’T USE GRADIENT EFFECT ON THE LOGO 10. DON’T ROTATE THE LOGO
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4
LOGO INCORRECT USE
JEEP IDENTITY BRAND GUIDE
1.4 /
5
6
7
8
9
10
USE OF LOGOMARK / ON PRODUCTS
JEEP IDENTITY BRAND GUIDE
2.1 /
B04
LOGO ON PRODUCTS
LOGO ON PRODUCTS
EXAMPLE USE OF THE LOGO EXAMPLE USE OF LOGOMARK ON PRODUCTS We nornally use our logomark in a proper way, we will rarely see huge logomark sits on a product, especially for clothing. We believe that our customer buy our product because of quality not the mark.
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USE OF LOGOMARK / ON PRODUCTS
LOGO ON PRODUCTS
JEEP IDENTITY BRAND GUIDE
1.4 /
CHAPTER / C
JEEP IDENTITY BRAND GUIDE
VISUAL IDENTITY/ C01
• COLOR SPECIFICATION
C02
• TYPE SPECIFICATION
C
COLOR SPECIFICATION
JEEP IDENTITY BRAND GUIDE
C01 our color system PRIMARY COLOR SYSTEM Color is a critical element in creating a memorable and lasting identity. It can be used to link certain infor-
PANTONE COATED 427C
PANTONE JEEP GREY
PANTONE UNCOATED 7763U
REGISTERED 2016
CMYK 0 / 0 / 30 / 70 RGB 110 / 110 / 85
mation, and to offer visual cues for continuity. The primary color palette is made up of Jeep Lime and Jeep Grey which bring up the bold and modern look to Jeep. Both are used in the signature. Both colors reproduce consistenly in a wide variety of applications incluing the web.
PANTONE COATED 381C PANTONE UNCOATED 396U CMYK 30 / 0 / 100 / 0 RGB 190 / 215 / 50
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PANTONE JEEP LIME REGISTERED 2016
COLOR SPECIFICATION
JEEP IDENTITY BRAND GUIDE
SECONDARY COLOR SYSTEM The secondary color palette may be used to support the graphic elements in design for jeep. These colors have been selected based on their compatibility with the primary color andalso inspired from military color tone which based on natural.
PANTONE COATED 410C
PANTONE COATED 4725C
PANTONE COATED 468C
PANTONE COATED BLACK 4C
PANTONE UNCOATED 7757462U
PANTONE UNCOATED 465U
PANTONE UNCOATED 4508U
PANTONE UNCOATED BLACK 6U
CMYK 50 / 45 / 65 / 15
CMYK 30 / 35 / 70 / 5
CMYK 20 / 20 / 70 / 0
CMYK 0 / 0 / 0 / 100
RGB 125 / 120 / 90
RGB 180 / 150 / 95
RGB 210 / 190 / 110
RGB 35 / 30 / 30
TYPE SPECIFICATION
C02 TYPE SYSTEM Type play an important role in Jeep visual identity. It must be used consistenly along with other visual elements such as pluclication format to create and maintain the Jeep look AND FEEL.
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JEEP IDENTITY BRAND GUIDE
TYPE SPECIFICATION
JEEP IDENTITY BRAND GUIDE
MENSURA SLAB FACE FOR JEEP
MENSURA SLAB REGULAR
ABCDEFGHIJKLMN O P Q R S T U V W X YZ
Display face use for Bold type, Title,
abcdefghijklmn opqrstuvwxyz
Mensura Slab is a Jeep unique slab serif typeface that prefered to be used for all publications, signages, advertisement, form and stationery.
Headline, Name. Never use for body copy and caption.
MENSURA SLAB BOLD Display face use for Bold type, Title, Headline, Name. Never use for body copy and caption.
MENSURA SLAB BOLD Display face use for Bold type, Title, Headline, Name. Never use for body copy and caption.
A B C D E F G H I J KLMN O P Q R S T U V W X YZ
abcdefghijklmn opqrstuvwxyz
A B C D E F G H I J KLMN OPQRSTUVWXYZ
abcdefghijklmn opqrstuvwxyz
TYPE SPECIFICATION
JEEP IDENTITY BRAND GUIDE
GOTHAM
GOTHAM LIGHT
Gotham is a san serif typeface that
Highly recommend to use for body
can be used for text, captions, charts, graphs, or other sort of text.
copy, captions, or small type in publication form.
Gotham is a big family typeface. It is available in Book, Light, Bold and
A B C D E FG H I J K L M N O P Q R ST U V WXYZ
abcdefghijklmn opqrstuvwxyz
Condensed bold.
GOTHAM BOOK Highly recommend to use for body copy, captions, or small type in publication form.
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ABCDEFGHIJKLMN O P Q R ST U V WXYZ
abcdefghijklmn opqrstuvwxyz
TYPE SPECIFICATION
JEEP IDENTITY BRAND GUIDE
GOTHAM BOLD Highly recommend to use for title, pull quote or body some part of copy that need to emphasis.
GOTHAM CONCENSED BOLD Highly recommend to use for sub headline mic with Mensular slab And never use for body copy.
ABC D E FG H I J K LMN O P Q R ST U V WXYZ
abcdefghijklmn opqrstuvwxyz
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
CHAPTER / D
JEEP IDENTITY BRAND GUIDE
LOOKING FORWARD/ D01
• BRAND ANALYSIS
D02
• BRAND EXTENSION
D03
• JEEP PRODUCTS
D04
• JEEP SERVICES
D05
• JEEP SPACE
D
BRAND ANALYSIS
JEEP IDENTITY BRAND GUIDE
D01
HIGH PERSONALIZATION
BRAND POSITIONING
BEST MADE NEW JEEP
VICTORINOX JEEP
NORTHFACE HIGH ACTIVITY
LOW ACTIVITY
TIMBERLAND
COLEMAN
REI
LOW PERSONALIZATION
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BRAND ANALYSIS
JEEP IDENTITY BRAND GUIDE
HIGH QUALITY
NEW JEEP
BEST MADE
JEEP
VICTORINOX REI
NORTHFACE TIMBERLAND LOW PRICE
HIGH PRICE COLEMAN
REI
LOW QUALITY
BRAND EXTENSION DIAGRAM
JEEP IDENTITY BRAND GUIDE
BRAND EXTENSION BY OUR BRAND SOUL : EXPLORING THE WORLD IN ALL CONDITION We will probably no longer sale car, But we do still the dame. By the strong brand soul, the audiences will remember us as a Jeep brand who is full with energy and active at the same time. The person who always go outside and have no
AROUND THE WORLD
fear to live to live with nature is our
+
ALL CONDITIONS
brand personality.
PRODUCTS
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ENVIRONMENT
SERVICES / EXPERIENCES
BRAND EXTENSION DIAGRAM
JEEP IDENTITY BRAND GUIDE
D02 WHAT do WE DO? WE ARE EXPANDING OUR BUSINESS ENLARGE OUR BRAND BY COVERING EVERYTHING THAT BASED ON OUR BRAND SOUL, TURNS IT INTO PRODUCT, SERVICE, EXPERIENCE AND ENVIRONMENT
SERVICES /
PRODUCTS
EXPERIENCES
JEEP
ENVIRONMENT
BRAND EXTENSION DIAGRAM
JEEP IDENTITY BRAND GUIDE
RAIN
• COOLING ITEMS • SWIMING POOL ACCESS
• COLD PROTECTION • CLOTHING
GRASSLAND
•WATER PROOF CLOTHING • CAMP GEAR • CAMP GUIDE
• COLD PROTECTION GEAR • CAMP GEAR • CAMP GUIDE
• COOLER ITEMS • CAMP GEAR • CAMP GUIDE
• • • •
ATV RENTAL COLD PROTECTION GEAR CAMP GEAR CAMP GUIDE
• • • •
WATER PROOF CLOTHING WATER PROOF SHELTERS CAMP GUIDE RESCUE STATION
• • • •
COLD PROTECTION GEAR CAMP GEAR CAMP GUIDE RESCUE STATION
• • • •
• • • • •
COLD PROTECTION GEAR CAMP GEAR CAMP GUIDE RESCUE STATION CAMP RESORT
• WATER PROOF CLOTHING • AIR BOAT SERVICE • CAMP GEAR
• • • • •
COLD PROTECTION GEAR CAMP GEAR CAMP GUIDE RESCUE STATION AIR BOAT SERVICE
• COOLER ITEMS • CAMP GUIDE • AIR BOAT SERVICE
• • • •
COLD PROTECTION CAMP GEAR CAMP GUIDE RESCUE STATION
• • • • •
RAIN GEAR SAND PROTECTOR DESERT CAMP GEAR CAMP GUIDE RESCUE STATION
• NON
• • • • •
MOBILE AIR CON. SAND PROTECTOR DESERT CAMP GEAR RESCUE STATION CAMP RESORT
• • • • •
MOBILE HEATER SAND PROTECTOR DESERT CAMP GEAR RESCUE STATION CAMP RESORT
• • • • •
RAIN GEAR CAMP GEAR HIKING GEAR MOUNTAIN HIKING LESSON RESCUE STATION / TEAM
• • • • •
ICE / SNOW TOOLS CAMP GEAR HIKING GEAR MOUNTAIN HIKING LESSON RESCUE STATION / TEAM
• • • • •
COOLER ITEMS CAMP GEAR HIKING GEAR MOUNTAIN HIKING LESSON RESCUE STATION / TEAM
• • • •
COLD PROTECTION HIKING GEAR MOUNTAIN HIKING LESSON RESCUE STATION / TEAM
• • • • •
KAYAK / CANOE PADDLING GEAR / TOOLS CANOEING LESSON RESCUE STATION / TEAM RAIN GEAR
• • • •
COLD PROTECTION PADDLING GEAR / TOOLS CANOEING LESSON RESCUE STATION / TEAM
• • • • •
KAYAK / CANOE PADDLING GEAR / TOOLS CANOEING LESSON FISHING LESSON RESCUE STATION / TEAM
• • • •
COLD PROTECTION PADDLING GEAR / TOOLS CANOEING LESSON RESCUE STATION / TEAM
• • • • •
KAYAK / CANOE SAILING LESSON RESCUE TEAM PERSONAL LOCATOR SURVIVAL GUIDE
• • • • •
WATER PROOF GEAR SAILING LESSON RESCUE TEAM PERSONAL LOCATOR SURVIVAL GUIDE
• • • • •
SCUBA DIVING SAILING LESSON RESCUE TEAM PERSONAL LOCATOR SURVIVAL GUIDE
• • • • •
COLD PROTECTION SAILING LESSON RESCUE TEAM PERSONAL LOCATOR SURVIVAL GUIDE
• • • • •
WATER PROOF GEAR SURVIVAL GUIDE SURVIVAL KIT HUNTING LESSON CAMP RESORT
• • • • •
WATER PROOF GEAR SURVIVAL GUIDE SURVIVAL KIT HUNTING LESSON CAMP RESORT
• • • • •
SAILING LESSON SURVIVAL GUIDE SURVIVAL KIT HUNTING LESSON CAMP RESORT
• • • • •
SURVIVAL GUIDE SURVIVAL KIT HUNTING LESSON CAMP RESORT RESCUE STATION
LAKE
MOUNTAIN
DESERT
WETLAND
URBAN
• WATER PROOF CLOTHING • RAIN GEAR
OCEAN
ENVIRONMENT
COLD
• WATER PROOF CLOTHING • RAIN GEAR
TROPICAL
SERVICE AND EXPERIENCE
HOT
WOODLAND
PRODUCT
SLEET
COOLER ITEMS CAMP GUIDE HUNTING LESSON RESCUE STATION
BRAND EXTENSION DIAGRAM
JEEP IDENTITY BRAND GUIDE
SNOW
FROZEN
STORM
QUAKE
FIRE
• COLD PROTECTION • CLOTHING • RESCUE STATION / TEAM
• RESCUE STATION / TEAM • SURVIVAL GUIDE • SURVIVAL KIT
• RESCUE STATION / TEAM • SURVIVAL GUIDE • FIRE MAKER KIT
• RESCUE STATION / TEAM • SURVIVAL GUIDE • EVACUATE TEAM
• RESCUE STATION / TEAM • SURVIVAL GUIDE
• • • • •
MOBILE HEATER CAMP GUIDE SURVIVAL GUIDE CAMP RESORT RESCUE STATION / TEAM
• CAMP GUIDE • RESCUE STATION / TEAM • SURVIVAL GUIDE
• • • • •
MOBILE HEATER CAMP GUIDE SURVIVAL GUIDE CAMP RESORT RESCUE STATION / TEAM
• • • •
RESCUE STATION / TEAM SURVIVAL GUIDE ATV SERVICE EVACUATE TEAM
• RESCUE STATION / TEAM • SURVIVAL GUIDE
• • • • •
SNOW / ICE TOOLS MOBILE HEATER CAMP GUIDE ATV RENTAL SURVIVAL GUIDE
• • • •
PERSONAL LOCATOR CAMP GUIDE RESCUE STATION / TEAM SURVIVAL GUIDE
• • • • •
SNOW / ICE TOOLS MOBILE HEATER CAMP GUIDE RESCUE STATION / TEAM SURVIVAL GUIDE
• RESCUE STATION / TEAM • SURVIVAL GUIDE • ATV SERVICE
• RESCUE STATION / TEAM • SURVIVAL GUIDE
• • • • •
COLD PROTECTION CAMP GEAR CAMP GUIDE RESCUE STATION SNOWMOBILE SERVICE
• • • • •
PERSONAL LOCATOR SURVIVAL KIT RESCUE STATION / TEAM SURVIVAL GUIDE AIR BOAT SERVICE
• RESCUE STATION / TEAM • SURVIVAL GUIDE • SNOWMOBILE SERVICE
• RESCUE STATION / TEAM • SURVIVAL GUIDE • AIR BOAT SERVICE
• RESCUE STATION / TEAM • SURVIVAL GUIDE • AIR BOAT SERVICE
• • • •
MOBILE HEATER SAND PROTECTOR DESERT CAMP GEAR CAMP RESORT
• • • •
SAND PROTECTION CAMP GUIDE RESCUE STATION / TEAM SURVIVAL GUIDE
• NON
• RESCUE STATION / TEAM • SURVIVAL GUIDE
• RESCUE STATION / TEAM • SURVIVAL GUIDE
• • • • •
SNOW / ICE TOOLS HIKING GEAR CAMP GUIDE RESCUE STATION / TEAM SURVIVAL GUIDE
• • • •
SURVIVAL KIT CAMP GUIDE RESCUE STATION / TEAM SURVIVAL GUIDE
• • • • •
SNOW / ICE TOOLS SURVIVAL KIT CAMP GUIDE RESCUE STATION / TEAM SURVIVAL GUIDE
• RESCUE STATION / TEAM • SURVIVAL GUIDE • HELICOPTER SEVICE
• RESCUE STATION / TEAM • SURVIVAL GUIDE • HELICOPTER SEVICE
• • • • •
COLD PROTECTION PADDLING GEAR / TOOLS CANOEING LESSON RESCUE STATION / TEAM SNOWMOBILE SERVICE
• • • •
PERSONAL LOCATOR SURVIVAL KIT RESCUE STATION / TEAM SURVIVAL GUIDE
• • • • •
SNOW / ICE TOOLS MOBILE HEATER CAMP GUIDE RESCUE STATION / TEAM SURVIVAL GUIDE
• RESCUE STATION / TEAM • SURVIVAL GUIDE
• NON
• • • •
COLD PROTECTION RESCUE TEAM PERSONAL LOCATOR SURVIVAL GUIDE
• • • •
PERSONAL LOCATOR SURVIVAL KIT RESCUE STATION / TEAM SURVIVAL GUIDE
• • • • •
COLD PROTECTION RESCUE TEAM PERSONAL LOCATOR SURVIVAL GUIDE HELICOPTER SEVICE
• TSUNAMI EVACUATE PLAN • RESCUE STATION / TEAM • SURVIVAL GUIDE • HELICOPTER SEVICE
• RESCUE STATION / TEAM • SURVIVAL GUIDE
• • • • •
PERSONAL LOCATOR SURVIVAL KIT RESCUE STATION / TEAM SURVIVAL GUIDE CAMP RESORT
• NON
• RESCUE STATION / TEAM • SURVIVAL GUIDE • EVACUATE TEAM
• RESCUE STATION / TEAM • SURVIVAL GUIDE • HELICOPTER SEVICE
• NON
THE EXTENSION
JEEP IDENTITY BRAND GUIDE
THE BRAND NEW JEEP WILL KEEP THE SAME core of the brand, the same person WHO WE ARE, BUT WE WILL EXTENDS OUR PRODUCT LINE, SERVICE, EXPERIENCE AND ENVIRONMENT TO EXPAND OUR BUSINESS AND TO ENRICH YOUR ADVENTURE SOUL TO START LIVING THE WORLD YOU HAVE ONLY IMAGINED.
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THE EXTENSION
PRODUCTS — • JEEP WEAR • JEEP GEAR • JEEP MOBILE
JEEP IDENTITY BRAND GUIDE
SERVICES
ENVIRONMENT
—
—
• WANDERLUST MOBILE APP.
• CAMP RESORT
• JEEP LESSON
• JEEP ACADEMY
• JEEP MOBILE RENTAL
• JEEP BASE
• JEEP RESCUE • JEEP SHERPA
D04 JEEP PRODUCTS — • JEEP WEAR • JEEP GEAR • JEEP MOBILE
PRODUCTS
01 JEEP WEAR WELL MADE CLOTHING CRAFTED BY EXPERIENCED CRAFTMEN. THE PERFECT USE OF MATERIALS IS THE CORE OF OUR PRODUCTS. WE MADE LONG LASTING GOODS THAT WORK THE BEST IN ALL CONDITION
We work hard for the best quality. We are the best in the business for tough, comfortable outdoor clothing prized by hunters, fishermen, engineers, explorers, miners and anyone who has a passion for the outdoors. Long lasting is a key. We made products that well in function and fit in the condition, ready to made a day count.
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JEEP IDENTITY BRAND GUIDE
PRODUCTS
JEEP IDENTITY BRAND GUIDE
PRODUCTS
JEEP IDENTITY BRAND GUIDE
PRODUCTS
JEEP IDENTITY BRAND GUIDE
PRODUCTS
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JEEP IDENTITY BRAND GUIDE
PRODUCTS
02 JEEP GEAR There is more than just ADVENTURE involved. We use it to draw attention to the face that we care about these things and bring the customer into the conversation. These measures also guide further innovation in our products.
The goods we quote must not be confounded with the cheap and vastly inferior grade with which the market is over-run. Such goods are not only useless for the purpose they are intended, but the person wearing them would be better off without them.
JEEP IDENTITY BRAND GUIDE
PRODUCTS
JEEP IDENTITY BRAND GUIDE
PRODUCTS
JEEP IDENTITY BRAND GUIDE
02 JEEP GEAR Our commitment to the craft and the careful attention to detail in each PRODUCT defines the exceptional quality of our BRAND. Jeep has been working to improve the labels based on customer feedback. We want to explain that the intent of the labels has always been to spark conversation with consumers and build relationships.
PRODUCTS
JEEP IDENTITY BRAND GUIDE
03 MOBILE LIST
JEEP MOBILE
• KAYAK
ACCESSIBILITY HAS ALWAYS BEEN
• CANOE
WITH US. THE BRAND JEEP NEVER
• PADDLE BOARD
LET THE FEAR OF TRAVELLING
• ATV
STOP THE DESTINATION. WE MUST
• SNOW MOBILE
BE ABLE TO HELP OUR YOU GET OUT THERE, NOT ONLY IMAGINE. We made the best vehicles in the world that known as mobiles with full function and capability. Now it’s time to move forward, we ideally care about accessibility, So we came up with more choice of mobility that help our customer complete their destination no matter in ocean, lake, snowy area, desert, etc.
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PRODUCTS
JEEP IDENTITY BRAND GUIDE
PRODUCTS
03 JEEP MOBILE Our commitment to the craft and the careful attention to detail in each PRODUCT defines the exceptional quality of our BRAND.
We are a direct link to the adventures and legends of outdoor life. We capture and reflect nature’s wonders and help you enjoy the simple pleasures of life as you take in the beauty of the world around you.
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JEEP IDENTITY BRAND GUIDE
PRODUCTS
JEEP IDENTITY BRAND GUIDE
D05 JEEP SERVICES
— • WANDERLUST MOBILE APP. • JEEP LESSON • JEEP MOBILE RENTAL • JEEP RESCUE • JEEP SHERPA
SERVICE AND EXPERIENCE
01 WANDERLUST™ MOBILE APPLICATION A MOBILE APPRICATION PROVIDES MULTI FUNCTIONS FOR ALL WANDERLUSTS WHO LIVE BEYOND THE PATH. IT WILL HELPS THEM SURVIVE IN ALL CONDITION NO MATTER HWERE THEY ARE, COMPLETES THEIR DESTINY. AND SHARE THE WILDNESS LIFE EXPERIENCES THROUGH THIS COMMUNITY.
WANDERLUST APP. AVAILABLE AT THE APP STORE
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JEEP IDENTITY BRAND GUIDE
SERVICE AND EXPERIENCE
JEEP IDENTITY BRAND GUIDE
SERVICE AND EXPERIENCE
01 WANDERLUST™ MOBILE APPLICATION
The application was made to help everyone who has passion to travel, explore the world, to live in anywhere they want to. we connecting all people who want to share their experience through our network also it connecs to our rescue team., so now we don’t need to worry about anything and start living in the way you have only imagined.
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JEEP IDENTITY BRAND GUIDE
SERVICE AND EXPERIENCE
JEEP IDENTITY BRAND GUIDE
SERVICE AND EXPERIENCE
The application was created to help everyone who has passion to travel, explore the world, to live in anywhere they want to. we connecting all people who want to share their experience through our network also it connecs to our rescue team., so now we don’t need to worry about anything and start living in the way you have only imagined.
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JEEP IDENTITY BRAND GUIDE
SERVICE AND EXPERIENCE
01.2 WANDERLUST™ TABLET APPLICATION
JEEP IDENTITY BRAND GUIDE
SERVICE AND EXPERIENCE
JEEP IDENTITY BRAND GUIDE
SERVICE AND EXPERIENCE
JEEP IDENTITY BRAND GUIDE
02 HUNTING FOR SURVIVAL TO BE SURVIVE WE NEED TO EAT. TO LIVE WITH NATURE WE NEED TO KNOW HOW TO FEED OUR SELVES. JEEP PROVIDE A HUNTING LESSON TO OUR CUSTOMER. ONCE YOU FOUND YOURSELF ARE LIVING IN NO MAN LAND.
We teach you how to survive in wildness life. Once you live in the middle of nowhere, make sure you don’t go to bed bed hungry. You need to feed youself. We will tell you, if you have never hunted before, Hunting for Survival is all about hunting for food to eat and if you have never hunted, waiting until you are in the situation of needing something to eat is not the time to learn. So come and learn with us. Killing animals for food is not a walk in the park or easy to do at all.
SERVICE AND EXPERIENCE
JEEP IDENTITY BRAND GUIDE
03 MOBILE RENTAL LIST
MOBILE RENTAL SERVICES
ATV
How much fun do MOBILES add
AIR BOAT
to your outdoor adventure?
SNOW MOBILE
Find the type you’re looking
HELICOPTER
for through THE JEEP MOBILE
SAIL BOAT
RENTAL and locate businesses
SPEED BOAT
near you to save time and money, YOU CAN BOOK THEM THROUGH OUR WANDERLUST MOBILE APPLICATION AS WELL.
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SERVICE AND EXPERIENCE
JEEP IDENTITY BRAND GUIDE
SERVICE AND EXPERIENCE
JEEP IDENTITY BRAND GUIDE
SERVICE AND EXPERIENCE
JEEP IDENTITY BRAND GUIDE
04 JEEP RESCUE
MOBILE RENTAL LIST
WE HAVE WELL TRAINED SERCHING
AIR
AND RESCUE TEAM READY TO SAVE
LAND
OUR CUSTOMER ANYWHERE ANY-
WATER
TIME. EVEN MORE OUR CUSTOMER
SAND
CAN JUST LOCATE THEMSELVES
SNOW
THROUGH THE APP CONNECTING US.
ETC.
Nobody will ever llive behind when they are in a good hand like us. We will stand by, be ready to help our members 24/7 no matter in the middle of ocean or on top of Himalayan mountain, we will get you our member out of there. Saving lives is what our rescue team born to be.
SERVICE AND EXPERIENCE
04 JEEP RESCUE
JEEP IDENTITY BRAND GUIDE
Romantic visions of courage and heroism are the stuff from which novels are constructed, but the reality of courage and heroism to JEEP is A THOUGH JOB OF PROMISING THAT WE WILL NEVER LEAVE SOMEONE BEHIND.
SERVICE AND EXPERIENCE
JEEP IDENTITY BRAND GUIDE
SERVICE AND EXPERIENCE
JEEP IDENTITY BRAND GUIDE
SERVICE AND EXPERIENCE
JEEP IDENTITY BRAND GUIDE
05 JEEP SHERPA
SHERPA GUIDE
WE HAVE THE BEST MEN IN THE
• AMAZON
BUSINESS WITH WILDNESS SURVIVAL
• HIMALAYAS
SKILL TO TEACH OUR CUSTOMER
• EVEREST
HOW TO HIKE, CLIMB AND SUVIVE
• SAHARA
IN ADVENTURE LAND. WHETHER IN
• SPECIAL
THE MIDDLE OF AMAZON OR ON
OUR CUSTOMER CAN
TOP OF EVEREST. YOU NAME IT.
HAVE OUR SHERPA TO BE
place list
ANYWHERE WITH THEM.
Jeep Sherpa are Guide and is an ethnic group of people who has the extra ordinary capacity to hike and guide people how to live and survive in the land they never been. Jeep Sherpas are pure, natural and mystical gods of the nature. In general our sherpa were trained to be stronger than us at altitude, they are very well suited for alpine style expeditions in the Himalayas. You will need them to carry the oxygen, the gear and as a safety on the summit push.
D06 JEEP PLACE
— • CAMP RESORT • JEEP ACADEMY • JEEP BASE
JEEP SPACE
01 CAmp resort JEEP offers many different options for accommodations, from our cozy Lodge to our distinctive Tent Bungalows. These accommodations combine the best part of camping with creature comforts you will appreciate.
After a tough day of travelling around. We don’t want our customers to feel inconvenient to live by themselves in tent outside only after tough day. We provide a choice for someone looking for a nice place and warm bed to sleep, but also feel tropical like they live outside with nature, we proundly present our camp resort that could give our custommer the look and feel like what they want.
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JEEP IDENTITY BRAND GUIDE
JEEP SPACE
JEEP IDENTITY BRAND GUIDE
JEEP SPACE
JEEP IDENTITY BRAND GUIDE
JEEP SPACE
JEEP IDENTITY BRAND GUIDE
02 JEEP ACADEMY WE WILL MAKE YOU TOUGH. AS TOUGH AS SOMEONE WHO HAS NO FEAR TO BE ANYWHERE, TO DO ANYTHING ON THIS PLANET. AND LET’S DO EXTREME THINGS THAT ONLY THE EXTRAORDINARY MAN CAN DO.
What we teach in Jeep academy is the extraordinary things that you wouldn’t do. But you will come here learn how to survive with nature, how to go out and do wild thing that you have been wanting to do it. you will learn how to do it professionally here with our ideal experienced trainer. Jeep will rock your world.
JEEP SPACE
03 JEEP BASE WE ARE HERE TO HELP OUR MEMBER 24/7 . WE SUPPORT, RECUE, FIRST AID, RADIO COMMAND, ETC. YOU NAME IT WHAT YOU NEED WHEN YOU ARE IN THE AREA THAT FAR FROM HELP, FIND US.
We have our folk in many stations stand by 24/7 to help our member out. We provide safe and convenient, we do medical care and cooporate with our rescue team, Once our member need help and connect to us, they we immediately get helped by our professional rescue team.
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JEEP IDENTITY BRAND GUIDE
JEEP SPACE
JEEP IDENTITY BRAND GUIDE
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JEEP IDENTITY BRAND GUIDE
not all who wander are lost
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JEEP IDENTITY BRAND GUIDE