New Graphic Design April 2013
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Bayer’s Way
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An overview of the modernist way of thinking Page 12
Form Follows Function HoneyApple design take a modernist approach to design Page 4
New Modernism What is contemporary modernism? Page 6
4 Interview: Neville Brody Meet the man who coursed a stir with his postmodernist type setting! Page 20
The Art of Re-branding We take a look at how companies have changed their ID over time Page 8
Mo or PoMo? Where does your heart lie? Are you a modernist or postmodernist? Page 12
New Graphic Design April 2013
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andmade graphic design. 3D type and imagery are popping up on the covers of magazines. One of the greats is this composition made on paper crafts for the design contest of a magazine cover, “Hazlo tú”, for Yorokobu by Noelia Lozano. In japanesse Yorokobu means to be happy. 6
Zim & Zou Lucie Thomas teamed up with Thibault Zimmermann to form Zim&Zou, a french studio based in Nancy that explores different fields including paper sculpture, installation, graphic design, illustration. Both aged 25, they studied graphic design during 3 years in an artschool. Rather than composing images on a computer, they prefer creating real objects with paper and taking photos out of them. A number of intricate illustrations actually come from the threedimensional installations made by Zim&Zou. Their choice of paper is due to the versatility and good quality of the material, especially when it is sculpted and photographed. Zim&Zou’s strength is to be a complementary and polyvalent duo.
Born 1914, Rappersil, Switzerland Died 1996, Zurich, Switzerland Josef Müller-Brockmann became well known for his striking use of perspective and alteration of scale. The road-safety poster “Mind that Child!” shows a tightly cropped image of a motorcycle speeding toward a child. Only the front tire of the bike can be seen and it has been enlarged to cover most of the poster, towering over the child 7
New Graphic Design April 2013
Adrian Futiger Is a Typeface designer, best know for creating Univers and Futiger. Born in Switzerland on May 24th, 1928 he was a big influence on modern type He created Frutiger for the purpose of “Way-Finding Signage�. A hybrid of Univers and Gill Sans, it was designed to be easlily read from a far and at an angle.
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