Autumn Winter 2018
Contents AW18 Introduction Hope Story Hope Sourcing Hope Code Hope Sizing The Foundation Collection The Power Foundation Collection What Our Customers Say What The Media Say What The Fashion Press Say
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AW18 Launched in September 2015, Hope is the British womenswear label created by Nayna McIntosh. The collection is designed to empower and inspire the 40 plus woman who has become invisible to the high street and online retailers. Hope is a brand that celebrates this woman, whatever her size, shape or age, with the aim of making the shopping experience both easy and pleasurable. This Autumn Winter ‘18 Hope celebrates women of all ages with a covetable collection that is stylish and luxurious, guaranteed to make all women look and feel beautifully confident. The Collection focuses on ‘Deconstructed Dressing’ with an emphasis on bold proportions, artfully layering modern silhouettes in premium fabrics. Wrap, drape and cocoon yourself in head to toe luxury, with tonal layers and the rich textures of soft recycled-cashmere sweaters, modern jersey trousers and slinky bias-cut skirts. This season, we’ve taken the smoothing, sculpting and supportive stretch fabric from our bestselling Foundation Collection and fused two layers of it together to create a beautiful collection of separates which offer even more structure without losing any of the comfort and flexibility for which our bestselling styles are relied upon. Due to its smooth finish, we’ve been able to create sophisticated, wardrobe styles that won’t just act as a base layer, but are special enough to be worn alone, ensuring you feel comfortable and confident whatever the diary demands. We’ve called it The Power Foundation Collection, because that’s exactly what it does: empowers and supports.
The Hope Story The Hope story is a personal journey for Nayna which started when her grandparents made the voyage from Jamaica to the UK looking for a better life. Hope and optimism were all they had when they arrived and those feelings are at the very heart of the collection. Nayna’s Mother is also called Hope and these two elements became an obvious source of inspiration when Nayna named the brand.
Hope Sourcing Quality is at the heart of Hope and this begins with expert craftspeople we work with, the superior fabrics we use and the finish of our designs. The Collection is either ‘Made in Britain’ or ‘Made in Italy’ and proudly displays these labels. Women want to know the provenance of their clothes and Hope works tirelessly to ensure that all items are ethically sourced and manufactured. By working with British and Italian factories, Hope has a luxurious and stylish appeal.
Italy
Britain
Elgin
Prato
Sheffield Leicester South Wales
London
The Hope Code “Fashion is architecture; it is a matter of proportions.” - Coco Chanel -
The Hope Collection has been designed building on the principles of Divine Proportion. By dressing to the principle of thirds it can help to elongate the body making the silhouette look taller and slimmer, it’s all about proportion.
Hope Sizing At Hope, body shape is more relevant than the number, so we have devised a sizing system that focuses on just that. The clothes are designed to enhance and flatter you - whatever your shape.
Dress Sizes
Freesize
Dual Slim
Dual Curvy
(UK 8-20)
(UK 8-14)
(UK 16-20)
Trouser Sizes
Super Slim
Slim
Curvy
Super Curvy
(UK 8)
(UK 10-12)
(UK 14-16)
(UK 18-20)
The Foundation Collection The Foundation range is the starting point for all of our customers. These layering pieces smooth and sculpt the silhouette whilst being extremely comfortable to wear.
Designed to maintain their colour and shape, the Foundation Collection is made from super soft Italian fabric – exclusively knitted combinations from 28% Lycra and 72% Polyamide.
The Foundation pieces work as a base to the fashion collection to provide a clean line and shape. Knitwear, dresses, jersey and sheer styles can then be layered to create the perfect outfit.
This unique fabric provides the wearer support, comfort and freedom of movement. The body moisture system provides perfect breathability and greater freshness. Easy to wash and wrinkle-free, these garments are perfect for travelling and won’t pill when you wear them.
The Foundation Collection
Long Sleeve Scoop Top
The Crew Neck Top
The Vest
The Slim Strap Vest
The Long Sleeve Scoop Dress
The Culotte
The Deep Waist Wide Leg Trouser
The Ultra Legging
The Slip Dress
The Power Foundation Collection We’ve taken the smoothing, sculpting and supportive stretch fabric from our bestselling Foundation Collection and fused two layers of it together to create a beautiful collection of separates which offer even more structure without losing any of the comfort and flexibility for which our bestselling styles are relied upon. Due to its smooth finish, we’ve been able to create sophisticated, wardrobe styles that won’t just act as a base layer, but are special enough to be worn alone, ensuring you feel comfortable and confident whatever the diary demands. We’ve called it The Power Foundation Collection, because that’s exactly what it does: empowers and supports.
The Power Foundation Off The Shoulder Top
The Power Foundation Deep Vee Top
The Power Foundation Trim Tunic
The Power Foundation Bodycon Dress
The Power Foundation Pencil Skirt
The Power Foundation Cropped Wide Leg Trouser
The Power Foundation Skinny Trouser With Ankle Zip
What Our Customers Say ‘‘Lovely clothes, fast service and great people to shop with.”
“The fabric, above all is wonderful. The fit is forgiving and flattering to any figure.”
“Excellent service and beautiful quality clothing.”
‘‘Just received another package from Hope of foundation wear. They are the basis of my wardrobe these days and I love them !! So many options for layering, mixing and matching.”
‘‘5* company in every way! The service is 1st class & quality of products excellent.”
“What can I say, everything has been perfect and this last purchase is no different. Wonderful wearable clothes, fantastic for travelling. Great service, you make shopping dangerously easy!!!”
“What’s not to love?! Prompt delivery, gorgeous clothes, and excellent follow up customer service.”
Customers Rate Hope 9.1 ‘Excellent’ on UK independent online web review platform Trust Pilot 9.1
What The Media Says Voted by
No.1 Best Things to Buy AW18
What The Fashion Press Say “ I’m very fond of the team at Hope and have been since they first launched three years ago. I love the fact that they continue to be a company run and staffed by women over 40 who have taken endless risks to establish the business and keep it running.
“ You really have to feel it to believe it, what great product and such great prices - I love the tonal cashmere - Also, Nayna is one smart cookie! What a warm soul.”
It’s always lovely when something arrives for me to review but it isn’t often that I want to wear it immediately. However when I unwrapped this, I knew it was going to be perfect…”
-Jull Wanless, Hello Fashion Monthly
“ This is a brand our readers need to know about. Our readers would love Hope.” -Dinah Turner, Daily Mail
-Nikki, Mid Life Chic
“ This is very New York, Sophisticated, effortless. Would do so well in John Lewis. The satin back crepe dress is perfect for Mother of the Bride.” -Peta Hunt,You & Your Wedding
“ This collection is so strong. Its got some fantastic pieces and is so much more directional than previous collections I’ve seen. I would wear nearly all of it!” -Angela Kennedy, Freelance stylist (ex GHK)