Autumn Winter 2018
AW18 Launched in September 2015, Hope is the British womenswear label created by Nayna McIntosh. The collection is designed to empower and inspire the 40 plus woman who has become invisible to the high street and online retailers. Hope is a brand that celebrates this woman, whatever her size, shape or age, with the aim of making the shopping experience both easy and pleasurable. This Autumn Winter ‘18 Hope celebrates women of all ages with a covetable collection that is stylish and luxurious, guaranteed to make all women look and feel beautifully confident. The Collection focuses on ‘Deconstructed Dressing’ with an emphasis on bold proportions, artfully layering modern silhouettes in premium fabrics. Wrap, drape and cocoon yourself in head to toe luxury, with tonal layers and the rich textures of soft recycled-cashmere sweaters, modern jersey trousers and slinky bias-cut skirts. This season, we’ve taken the smoothing, sculpting and supportive stretch fabric from our bestselling Foundation Collection and fused two layers of it together to create a beautiful collection of separates which offer even more structure without losing any of the comfort and flexibility for which our bestselling styles are relied upon. Due to its smooth finish, we’ve been able to create sophisticated, wardrobe styles that won’t just act as a base layer, but are special enough to be worn alone, ensuring you feel comfortable and confident whatever the diary demands. We’ve called it The Power Foundation Collection, because that’s exactly what it does: empowers and supports.