AUTUMN/WINTER 2016
B E AU T I F U L LY
CONFIDENT
Having worked on the launch of two of the UK’s biggest and ground-breaking fashion labels, George @ Asda and per una @ M&S, with George Davies, she then became a member of the M&S management board under Stuart Rose.
Hope is the British womenswear label created by Nayna McIntosh. The collection is designed to empower and inspire the 40 plus woman who has become invisible to the high street and online retailers. Hope is a brand that celebrates this woman, whatever her size, shape or age, with the aim of making the shopping experience both easy and pleasurable.
Hope has been founded and funded by Nayna with a group of 20 private investors, which includes former M&S executive directors Lord Rose, Steve Sharp and former chief executive of Jaques Vert Group, Teresa Tideman.
After working in the fashion industry for 30 years, Nayna’s in-depth knowledge of the marketplace and how women really want to shop gives Hope its unique appeal.
www.hopefashion.co.uk
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“The new Autumn/Winter 16 collection from Hope focuses on beautiful and luxurious styles that work together to make wardrobe building a simple task. The colour palette is cool and sophisticated, with tones of grey, silver and charcoal providing the perfect backdrop to pops of red, eau de nil and wine. At Hope, we give women the confidence to embrace fashion and get the most from the range by designing styles that flatter, wrap and drape. The Foundation range is the starting point for all of our customers. These layering pieces smooth and sculpt the silhouette whilst being extremely comfortable to wear. The Foundation pieces work as a base to the fashion collection to provide a clean line and shape. Knitwear, dresses and jersey styles can then be layered to create the perfect outfit. Designed to maintain their colour and shape the Foundation Collection is made from super soft Italian fabric – exclusively knitted combinations from 27% Lycra and 63% Polyamide. This unique fabric provides the wearer support, comfort and freedom of movement. Autumn/Winter is where knitwear comes to the forefront of every woman’s mind and we work with the very best factories in the UK & Italy to produce a selection of premium knits that add instant luxury to your look. Cashmere is featured in easy to wear Pop On Sweaters, Kimonos, Funnel Necks, Shrugs and Ponchos. To see the full collection, book a Hope At Home Event with one of our fully trained stylists or visit the online store from your mobile, tablet or laptop. This collection is full of wardrobe staples that will take you through from Autumn to Winter in one versatile and easy step. Styles that you will add to your wardrobe and keep forever.”
Nayna McIntosh Hope Founder & CEO Nayna wears: The Long Stripe Knit Kimono with Cashmere in Oatmeal & Grey £120 Foundation Long Sleeve Scoop Top in Grey £75
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OUR
STORY
The Hope story is a personal journey for Nayna which started when her grandparents made the voyage from Jamaica to the UK looking for a better life. Hope and optimism was all they had when they arrived and those feelings are at the very heart of the collection. Nayna’s Mother is also called Hope and these two elements became an obvious source of inspiration when Nayna named the brand.
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HOPE
CODE
The Hope Code is applied to the collection, firstly through its Foundation Range to smooth, sculpt and shape the body without sacrificing comfort. Making the silhouette more streamlined. Then through the main collection, women can work out how to dress proportionally by always thinking about splitting their outfits into thirds.
The Hope Collection has been designed by focusing on the first principles of the Divine Proportion. The Divine Proportion is found in nature, science and art. It represents the perfect balance of working in thirds. By dressing to the principle of thirds it can help elongate the body making the silhouette look taller and slimmer.
Autumn/Winter 16 wardrobe building has just been made simpler.
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SIZING
Sizing at Hope is about body shape rather than a specific number, so the collection is cleverly cut to work to your height and proportion. The clothes are designed to enhance and flatter you- whatever your shape.
The collection aims to fit women who are a UK 8-20. The majority of the collection is available in three sizes:
Hope also offers two lengths in a selection of styles from the Foundation Collection as well as the Dress range. Trousers will be in one length which can then be altered free of charge. The sizing allows flexibility on how you want to wear each piece of clothing. How the garment sits on your body, how long or short you want to wear a style, the choice is yours.
FREESIZE
to fit sizes 8-20
DUAL SLIM
to fit sizes 8-14
DUAL CURV Y
to fit sizes 16-20
There are fours sizes in trousers; SUPER SLIM
to fit size 8
SLIM
to fit sizes 10-12
CURV Y
to fit sizes 14-16
SUPER CURV Y
to fit sizes 18-20
SOURCING
tirelessly to ensure that all items are ethically sourced and manufactured. By working with British and Italian factories, Hope has a luxurious and stylish appeal. Pricing starts at £55 for the new Foundation Collection Tube Skirt and goes up to £195 for the Cashmere/ Cotton Poncho.
For Nayna supporting the British fashion industry was a key touch point when sourcing manufacturers and factories. Almost 50% of the collection has the “Made In Britian” label with the remainder using the flair of Italian expertise. Women want to know the provenance of their clothes and Nayna works 9
H O P E AT
HOME
styles or colours with positive feedback. Asking people you trust about a fashion choice rather than a sales assistant means that you get an honest and constructive answer. A Hope Stylist can organise an event or party as well as consult on a one-to-one styling session.
Nayna knew that having an online site was always going to be important but what she focused on was how to make an emotional connection directly with the customer. Hope is one of the first fashion brands who have reconnected with women through a network of Stylists who organise events and pop up parties. Hosting an event or party gives women the opportunity to explore and experiment with
For further information visit: www.hopefashion.co.uk/boutiques
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Left – The Long Line Waistcoat in Light Grey Marl £95 The Silk Cocoon Shirt in Blush £110 Foundation Trousers in Black £75 Above – The Crepe Tabard Top in Black £75 Foundation Roll Neck in Silver Grey £75 Narrow Stretch Trouser with Eco Leather Side Stripe in Black £120
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The Boiled Wool Waistcoat in Black £75 Foundation Long Sleeve Scoop Top in Grey £75 Foundation Tube Skirt in Grey £55 Foundation Leggings in Grey £55
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Left – The Deep Vee Slouch Pop On with Cashmere in Mid Grey £95 Foundation Slim Strap Body in Black £75 Foundation Leggings in Black £55 Above – The Short Chunky Rib Kimono £65 Foundation Long Sleeve Scoop Top in Grey £75 Foundation Tube Skirt in Grey £55 Foundation Leggings in Black £55
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Above – The Long Stripe Knit Kimono with Cashmere in Oatmeal and Grey £120 Foundation Long Sleeve Scoop Top in Grey £75 Foundation Leggings in Grey £55 Right – The Boiled Wool Blanket Poncho in Charcoal £95 The Mongolian Strip in Soft Grey £95 Foundation Long Sleeve Scoop Top in Black £75 Foundation Tube Skirt in Black £55 Foundation Leggings in Black £55
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Above and Left – The Drape Dress in Brick Red £120 Velaug wears: White Foundation Vest £55 Light Blue Two Way Shrug £75 Slate Silk Lounge Pant £150 Opposite – Velaug wears: Aqua Foundation Slip £75 Aqua Cashmere-Cotton Poncho £195 Navy Cotton Stretch Ankle Grazer £95 Blue Silk Cord Hope Bracelet £30 White Hope Bead Bracelet £40
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Above – The Rib Shrug with Cashmere £120 Foundation Tube Skirt in Black £55 Foundation Leggings in Black £55 Right – The Funnel Neck Cocoon Knit with Cashmere in Eau de Nil £95 The Relaxed Pant in Black £150
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Left – The Pop On Dress with Eco Leather Trim in Black £95 Above – The Cashmere Cotton Poncho in Rose Melange £195 Foundation Roll Neck in Black £75 Foundation Trousers in Black £75
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The Boxy Pop On Top in Wine £65 Foundation Tube Skirt in Black £55 Foundation Leggings in Black £55
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Left – The Cocoon Dress in Crepe in Navy £120 Above – Foundation Vest in Silver Grey £55 The Mongolian Strip in Soft Grey £95 The Relaxed Pant in Black £150
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F O U N DAT I O N CO L L E C T I O N
Foundation Vest Reptile Print £55 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
NEW FOR AUTUMN, T H E F O U N DAT I O N ROLL NECK, TUBE SKIRT, TROUSER AND LONG SLEEVE
Foundation Slim Strap Body in Black £75 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular and Long 72% Polyamide, 28% Lycra Made in Italy
Foundation Long Sleeve Scoop top in Grey £75 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long length 72% Polyamide, 28% Lycra Made in Italy
T H E F O U N DAT I O N COLLECTION IS K E Y TO L AY ER I N G AND WARDROBE
DRESS WILL SEE YOU
BUILDING
T H RO U G H F RO M DAY TO NIGHT
Foundation Vee Neck Body in Animal Print £75 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
Foundation Trousers in Black £75 Super Slim (8), Slim (10-12), Curvy (14-16) Super Curvy (18-20) 68% Polyamide, 32% Lycra Made in Italy
Foundation Tube Skirt in Black £55 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
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F O U N DAT I O N CO L L E C T I O N
The Foundation Long Sleeve Scoop Dress in Black £95 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
Foundation Long Sleeve Scoop Top in Animal Print £75 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
Foundation Roll Neck in Black £75 Dual Slim (8-14) Dual Curvy (16-20) 73% Polyamide, 27% Elastane Made in Italy
Foundation Roll Neck in Silver Grey £75 Dual Slim (8-14) Dual Curvy (16-20) 73% Polyamide, 27% Lycra Made in Italy
Foundation Vest in Silver Grey £55 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 73% Polyamide, 27% Lycra Made in Italy
Foundation Tube Skirt in Grey £55 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
Foundation Leggings in Grey £55 Slim (10-12) Curvy (14-16) Super Curvy (18-20) 72% Polyamide, 28% Lycra Made in Italy
Foundation Leggings in Black £55 Slim (10-12) Curvy (14-16) Super Curvy (18-20) 72% Polyamide, 28% Lycra Made in Italy
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The Boiled Wool Waist Coat in Black £75 Free size ( 8 – 20) 100% Wool Made in Italy
The Short Chunky Rib Kimono Dove Grey Melange £65 Freesize (8-20) 80% Acrylic, 10% Mohair, 10% Wool Made in Italy
THE NARROW
THE DEEP V SLOUCH
STRETCH TROUSER
CASHMERE MIX
WITH THE ECO
S W E AT ER I S A P I E C E
L E AT H ER S T R I P E I S
T H AT YO U W I L L
THE MUST HAVE FOR
W E A R CO N S TA N T LY
THE SEASON
FOR AUTUMN
Foundation Leggings in Grey £55 Slim (10-12) Curvy (14-16) Super Curvy (18-20) 72% Polyamide, 28% Lycra Made in Italy
The Deep Vee Slouch Pop On Knit in Cashmere in Mid Grey £95 Dual Slim (8-14) Dual Curvy (16-20) 40% Merino, 30% Viscose, 20% Polyamide, 10% Cashmere Made in Britain
The Long Stripe Knit Kimono with Cashmere in Oatmeal and Grey £120 Freesize (8-20) 47% Wool, 8% Cashmere, 30% Viscose, 15% Polyamide Made in Italy
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The Cashmere Cotton Poncho in Rose Melange £195 Freesize (8-20) 64% Cashmere, 36% Cotton Made in Britain
The Silk Pop On Top in Woodland print £150 Freesize 100% Silk Made in Britian
The Cocoon Top in Silver Marl £65 Dual Slim (8-14) Dual Curvy (16-20) 97% Polyester, 3% Elastane Made in Britain
The Cocoon Knitted Dress with Cashmere in Silver Grey Marl £110 Dual Slim (8-14) Dual Curvy (16-20) 40% Wool, 10% Cashmere, 25% Viscose, 25% Polyamide Made in Italy
The Stoney Croft Woodland Wrap in Print Purple and Ginger £65 Freesize (8-20) 100% Micromodal Made in Italy
Foundation Leggings in Grey £55 Slim (10-12) Curvy (14-16) Super Curvy (18-20) 72% Polyamide, 28% Lycra Made in Italy
Narrow Stretch Trouser with Eco Leather Side Stripe in Black £120 Super Slim (8) Slim (10-12) Curvy (14-16) Super Curvy (18-20) 75% viscose, 21% Polyamide, 4% elastane, Trim: outer 100% Polyuthene, Inner: 100% Viscose Made in Britain 33
STYLE UP THE RIB
The Rib Shrug with Cashmere in Porcelain £120 Freesize (8-20) 47% Wool, 8% Cashmere, 30% Viscose, 15% Polyamide Made in Italy
SHRUG WITH KEY F O U N DAT I O N P I E C E S FOR SIMPLE YET V ER S AT I L E D R E S S I N G
The Long Line Waistcoat in Light Grey Marl £95 Dual Slim (8-14), Dual Curvy (16-20) 100% Viscose Made in Italy
The Boxy Cashmere Knit in Navy £150 Dual Slim (8-14) Dual Curvy (16-20) 100% Cashmere Made in Italy
Foundation Slim Strap Body in Black £75 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular and Long 72% Polyamide, 28% Elastane Made in Italy
The Basket Weave Wrap in Alpaca in Oatmeal £75 Freesize (8-20) 30% Alpacca, 30% Acrylic, 25% Virgin Wool, 15% Polyamide Made in Italy
Foundation Trousers in Black £75 Super Slim (8), Slim (10-12), Curvy (14-16) Super Curvy (18-20) 68% Polyamide, 32% Lycra Made in Italy
Foundation Tube Skirt in Black £55 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
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A S T H E W E AT H ER TURNS COLDER,
The Funnel Neck Cocoon Knit in Eau de Nil £95 Dual Slim (8-14) Dual Curvy (16-20) 40% Merino, 30% Viscose, 20% Polyamide, 10% Cashmere Made in Britain
THE CASHMERE COTTON PONCHO WILL ADD WARMTH AND STYLE
The Cashmere Cotton Poncho in Dark Blue Marl £195 Freesize (8-20) 64% Cashmere, 36% Cotton Made in Britain
Foundation Roll Neck in Black £75 Dual Slim (8-14) Dual Curvy (16-20) 73% Polyamide, 27% Elastane Made in Italy
Foundation Slim Strap Body in Black £75 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular and Long 72% Polyamide, 28% Elastane Made in Italy
The Stoney Croft Woodland Wrap in Print Purple and Ginger £65 Freesize (8-20) 100% Micromodal Made in Italy
Foundation Tube Skirt in Black £55 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
The Relaxed Pant in Black £150 Slim (10-12), Curvy (14-16), Super Curvy (18-20) Front Panel 95% Silk, 5% Elastane Crepe Back Panel 63% Viscose, 34% Acetate, 3% Elastane Made in Britain
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L AY ER I N G F O R
The Long Line Waist Coat in Mid-Grey £95 Dual Slim (8-14) Dual Curvy (16-20) 100% Viscose Made in Italy
T H E CO L D W E AT H ER IS MADE EASY WITH THE LONGLINE WA I S TCOAT
Foundation Roll Neck in Silver Grey £75 Dual Slim (8-14) Dual Curvy (16-20) 73% Polyamide, 27% Elastane Made in Italy
The Crepe Tabard Top in Black £75 Dual Slim (8-14) Dual Curvy (16-20) 98% Polyester, 2% Elastane Made in Italy
The Silk Cocoon Shirt in Blush £110 Dual Slim (8-14), Dual Curvy (16-20) 100% Silk Made in Italy
The Knitted Wrap with Cashmere in Charcoal £45 Freesize 35% Viscose, 30% Wool, 30% Polyamide, 5% Cashmere Made in Italy
Narrow Stretch Trouser with Eco leather side Stripe in Black £120 Super Slim (8) Slim (10-12) Curvy (14-16) Supercurvy (18-20) 75% viscose, 21% Polyamide, 4% elastane Trim: outer 100% Polyuthene, Inner: 100% Viscose Made in Britain
The Relaxed Pant in Black £150 Slim (10-12), Curvy (14-16), Super Curvy (18-20) Front Panel 95% Silk, 5% Elastane Crepe Back Panel 63% Viscose, 34% Acetate, 3% Elastane Made in Britain
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ADD A TOUCH OF
Foundation Vest in Silver Grey £55 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 73% Polyamide, 27% Lycra Made in Italy
LUXURY TO ANY OUTFIT WITH THE MONGOLIAN STRIP IN SOFT GREY
The Boiled Wool Blanket Poncho in Charcoal £95 Freesize (8-20) 80% Wool, 20% Polyester Made in Italy
The Foundation Long Sleeve Scoop Dress in Black £95 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% polyamide, 28% Lycra Made in Britain
The Cocoon Chiffon Top in Black £75 Freesize (8-20) Available in Regular or Long Length 100% Polyester Made in Britain
The Mongolian Strip in Soft Grey £95 Freesize (8-20) 100% Mongolian Made in Britain
Foundation Leggings in Black £55 Slim (10-12) Curvy (14-16) Supercurvy (18-20) 72% Polyamide, 28% Lycra Made in Italy
The Relaxed Pant in Black £150 Slim (10-12), Curvy (14-16), Super Curvy (18-20) Front Panel 95% Silk, 5% Elastane Crepe Back Panel 63% Viscose, 34% Acetate, 3% Elastane Made in Britain
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THE BOXY POP
Drape Knit Top in Black £110 Dual Slim (8-14) Dual Curvy (16-20) 90% Merino, 10% Cashmere Made in Britain
ON TOP ADDS A TOUCH OF SPORT LUXE TO YOUR WARDROBE
The Boxy Pop On Top in Black £65 Freesize (8-20) Available in Regular and Long 76% Polyester, 22% Viscose, 2% Elastane Made in Italy
Foundation Long Sleeve Scoop top in Grey £75 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
Foundation Vest in Silver Grey £55 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 73% Polyamide, 27% Lycra Made in Italy
The Long Skinny Silk Scarf in Blush and Black £45 Freesize (8-20) 100% Silk Made in Britain
Foundation Tube Skirt in Grey £55 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
Foundation Trousers in Black £75 Super Slim (8), Slim (10-12), Curvy (14-16) Super Curvy (18-20) 68% Polyamide, 32& Lycra Made in Italy
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EVERY WOMAN NEEDS A ‘GO TO’
The Cocoon Dress in Crepe in Navy £120 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular and Long Length 73% Acetate, 27% Viscose Made in Britain
DRESS AND THE NAV Y COCOON DRESS IS A CLASSIC
The Crepe Tabbard Top in Red £75 Dual Slim (8-14) Dual Curvy (16-20) 98% Polyester, 2% Elastane Made in Italy
Foundation Roll Neck in Black £75 Dual Slim (8-14) Dual Curvy (16-20) 73% Polyamide, 27% Elastane Made in Italy
The Drape Dress in Micromodal in Brick Red £120 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 95% Micromodal, 5% Elastane Made in Britain
The Pop on Dress with Eco Leather Trim in Black £95 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 66% Viscose, 30% Polyamide, 4% Elastane Trims: Outer: 100% Polyuthene Inner: 100% Viscose Made in Italy 39
THE SILK COCOON SHIRT IS THE
The Boxy Pop On Top in Wine £65 Freesize (8-20) Regular or Long 76% Polyester, 22% Viscose, 2% Elastane Made in Italy
PERFECT PIECE. STYLED WITH THE NARROW STRETCH TROUSER OR
The Silk Cocoon Shirt in Charcoal £110 Dual Slim (8-14) Dual Curvy (16-20) 100% Silk Made in Italy
REL A XED PANT
The Deep Vee Pop On Slip Over in Charcoal £75 Dual Slim (8-14) Dual Curvy (16-20) 40% Merino, 30% Viscose, 20% Polyamide, 10% Cashmere Made in Britain
Foundation Tube Skirt in Black £55 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
The Open Weave Wrap in Ice Grey £75 Freesize (8-20) 80% Wool, 20% Polyamide Made in Italy
Foundation Trousers in Black £75 Super Slim (8), Slim (10-12), Curvy (14-16) Super Curvy (18-20) 68% Polyamide, 32& Lycra Made in Italy
Foundation Leggings in Black £55 Slim (10-12) Curvy (14-16) Supercurvy (18-20) 72% Polyamide, 28% Lycra Made in Italy
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To contact a Hope stylist or to Book An Event please contact the Hope Customer Service Team on: Email customerservice@hopefashion.co.uk T: 0333 220 1907 www.hopefashion.co.uk @hopefashionuk facebook.com/hopefashionuk
P R CO N TAC T
For interview requests with Nayna McIntosh, images or information, please contact: Fluorescent PR Rachel Bishop 020 7254 5122 Rachel@fluorescentpr.com Laura Gallagher 020 7254 5122 Laura@fluorescentpr.com @TeamFluorescent facebook.com/FluorescentPR
www.hopefashion.co.uk