CAREER

As Told by Lalanii Wilson

Hi there! I’m Lalanii Wilson-Jones, a serial entrepreneur with an extensive background in healthcare administration. I was 14 years old when I started working in the healthcare field with my mother, who co-owned one of the first black-owned home healthcare agencies in the area. I have always felt different and that I was destined for a different path, but I never dreamed that my entrepreneurial journey would be so vast. I never took the traditional path and I never worried about what others thought. I think that is one of the reasons I have found success in forging my own path. My first real business was a home healthcare agency. My mother and I started small and grew into a multi-million dollar business while I was still in college. Unfortunately, the business eventually closed due to regulatory changes. This was my first experience with a business disappointment and I didn’t know what I was going to do. I had always had a peak interest in childcare, so I decided to open a childcare center. After a few years of development, I knew that I needed to branch out and extend the business model. I have learnt that the road to success will always be challenging, but it will also be rewarding in the knowledge you will attain along the way. In 2007, I found I missed my administrative days with home health care. I decided to go back into the field and have not regretted a day of doing so. Administration comes naturally to me, and I have forged new successes out of the necessity of stretching the vision. As my portfolio grew, I was able to do other things that I truly enjoyed learning about which only sharpened my skills and acuity for business management. I have found that it is important to understand that we are diverse as human beings, and that our potential is only limited by the boundaries we establish for ourselves. I can only encourage you to put your best foot forward on a daily basis and make every day count. Do not let your past define your future and do not be limited by your circumstances! Know that you will succeed if you continue forging down the path of success. Remember that not every day will be easy, but learning how to overcome obstacles and challenges will fill the potholes in your journey and build character. Know that you must employ all the elements of business to successfully compete, even if you have to outsource pieces. Remember that they are all crucial. One of the biggest business game changers is social media. Be sure that your business social media is on point and reflective of what you provide. Be conscious of what you post and remember that your posting is the DNA of what you do. Always look for the positive in your messaging and stay clear of negativity. Maintaining relevance through social media platforms is essential to thriving in today’s markets, you do not want to be caught without a social media presence and a website to back it up. Z

Lalanii Wilson-Jones

Lalanii Wilson-Jones is a business powerhouse with successful imprints in the healthcare, education, beauty, and wellness sectors. With offices across the state of Texas, she has excelled as a powerful chief executive officer and executive director of more than a dozen dynamic companies. Her parent company, Mogul247 Enterprises leads her ambitious collection of companies including Altruist Home Health Care, Inc., Tender Hands Home Health Care, Inc., Altruist Hospice, Stepping Stones Early Child Development Centers with four locations in Dallas and Houston-based Briar Patch Learning Center. You can find her at www.lallaniijones.com, on Instagram @Lalaniij, or on Facebook at facebook.com/groups/sugarmamabook.