Hope Magazine Issue 69 by Publisher of Hope Magazine

HIGHLIGHTS Dr Agarwal’s Eye Hospital started in November 2012. It is a specialty hospital and the first specialized eye hospital in Rwanda. Dr Agarwal’s Eye Hospital is an international brand with 70 branches worldwide and it is still expanding. In Rwanda, it works through a partnership with the Rwanda International Institute of Ophthalmology (RIIO) and with Orbit HealthCare. We also get patients from as far as Congo Brazzaville. In all countries to which RwandAir has routes, we have access to patients coming here for treatment.

DR AGARWAL’S EYE HOSPITAL

DEVELOPMENT BANK OF RWANDA

CONTENTS Advertisers COVER Rwanda Red Cross’ Model Village approach Harnessing people power

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DR AGARWAL’S EYE HOSPITAL

7 EDITORIAL Recognizing transformation through Social programmes 10 RWANDA Red Cross’ Model Village approach Harnessing people power to cause transformation

32 VISIONFUND RWANDA Testimony of a tailor who became a millionaire with the help of VisionFund

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22 DR AGARWAL’S EYE HOSPITAL Your go to eye specialist hospital

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Empowering people so much better than giving hand-outs

TEAM Albert Ndata Hategekimana valens Himbana Alexandre Ishimwe Yvonne Khellia Ingabire Manzi Joseph Matthew Rwahigi Rumanzi Abraham Shema Ignace Shema Leonard Sindayirwanya Isabelle Wakibi Geff Keith Ntagozera

nstead of giving people fish, teach them how to catch fish. This is a common adage the reverse effects of which are truer on the African continent than in most parts of the world. It is mostly in our part of the world where people rejoice at getting handouts, forgetting that these last only a short while. Supporting vulnerable people to become more resilient and lead better lives is a human act that ought to be encouraged, but crafting interventions that handicap beneficiaries and make them fully dependent on the mercy of the implementing groups and their backdoor funders is a cancer that will certainly eat our society to the marrow if not eradicated.

Mutabazi Jackson Rebero Daniel

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Most of us have at some point seen former models of development projects that, about one or two years after the closure of the project, turn into ghost villages stricken with even harsher poverty than before the projects began. Building this dependency in the name of supporting people is a tool of slavery that we ought to eliminate from our communities, and instead ensure that social programmes empower beneficiaries and ensure that they can sustain the benefits after the project ends. To shine some light on a good practice in this area of humanitarian development work, this edition of Hope Magazine features a special report on the Rwanda Red Cross Society’s Model Village Approach. Defined by the Rwanda Red Cross as a set of tools used to holistically mobilise the power of people in a community to take the lead in activities aimed at addressing their most prevalent vulnerabilities, the model village approach harnesses the people’s power to address immediate vulnerabilities and empower them to take on bigger challenges that hinder their development. What the interventions offer is a catalyst that then kick-starts the targeted groups on a journey to self-transformation. This story and many more interesting stories from various industries and actors in Rwanda are featured in this edition. Enjoy reading Rwanda’s leading monthly magazine that tells the Rwandan story from an insider view.

We appreciate your feedback. Please keep sending more on info@hope-mag.com or visit www.hope-mag.com, to post your comment on any published story. We shall pick it and respond to you asap!

in the magazine are not necessarily those of the editors and publishers of Hope Magazine.

Care is taken to ensure accuracy, Hope Magazine assume no liability for error or omissions in this publication. All Advertisements are taken in good faith, opinions and views contained herein are not necessarily those of the Publisher. All copyrights and trademarks are recognized. No part of this publication or any part of the contents thereof may be reproduced, stored in retrieval system or transmitted in any form without written permission by Hope Magazine. An exemption is hereby granted for extracts with the purpose of fair review. © 2013

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Rwanda Red Cross’ Model Village approach Harnessing people

power to cause transformation

ff Relief or development? This is a question many people ask when it comes to Red Cross operations, most often curious to know in which area of work the organisations within this global humanitarian movement operate. Looking at the operations of the Red Cross as the biggest global humanitarian movement generally, and more specifically at the Rwanda Red Cross Society, it is evident that the two areas of humanitarian interventions are intertwined.

he Red Cross Movement as a humanitarian organisation is composed of the International Committee of Red Cross (ICRC) – largely known to many Rwandans by its French acronym CICR, the International Federation of Red Cross and Red Crescent Societies (IFRC) and National Red Cross and Red Crescent Societies such as the Rwanda Red Cross Society and across these various organs, both relief and development work manifest in the movement’s interventions. ICRC as globally mandated, operates in armed conflict zones giving support to the most vulnerable civilians and wounded combatants. IFRC on the other hand works in and supports during disaster emergencies. However, both international arms of the Red Cross movement operate through the hands of volunteers who work under their respective National Red Cross and Red Crescent Societies. Whereas ICRC and IFRC are international organs, the third organ of the Red Cross Movement –National Red Cross and Red Crescent Societies – are local organisations created by national governments and which operate as a support institutions to their countries in the humanitarian field.

but also recovery. Particularly looking at the IFRC, its mandate of intervening in disaster emergencies spans across the disaster cycle from disaster risk reduction (including activities geared aimed at reducing frequency of disaster emergencies and their intensity and building the resilience of communities to disasters), disaster preparedness (spanning interventions aimed at capacitating national and local structures to intervene during disasters), disaster response (which consists of activities that offer relief support to communities affected by mega disasters which national organs of the affected country cannot independently deal with) and recovery from disaster (including all activities aimed at rebuilding disaster affected communities). It is these activities that span the disaster management cycle that compel the Red Cross Movement’s involvement in development work.

According to Apollinaire Karamaga the Secretary General of the Rwanda Red Cross, waiting to only support after a catastrophe hits is counterproductive, because most often during such crises, it is people who have all along been vulnerable that are most affected. “Currently, our emphasis on empowering communities to build their resilience to various risks is based on the knowledge that the most poor and vulnerable people are most affected when any emergency occurs. Be it a war or disaster event, poverty-stricken communities and families are most devastated.” Based on this knowledge, the Rwanda Red Cross has since the 2000s increased its involvement in development interventions aimed at empowering most vulnerable people and communities to become resilient. The flagship approach to supporting communities build resilience used by the Rwandan

As such, the Rwanda Red Cross was formed in 1964 after Rwanda’s ratification of the Geneva Conventions. With the ICRC’s role being intervention during armed conflicts in addition to being the custodian of the Geneva Conventions (laws of war), and the IFRC’s being intervention during disaster situations, national societies in the global Red Cross Movement are largely the implementers of both mandates. And looking at the mandates of both international organs of this global humanitarian movement, relief and development are intertwined.

Why development interventions within a relief, first aid movement? Both the ICRC and IFRC’s roles are complex in that they are not only expected to offer relief support,

A mother who benefited training on balanced diet shares knowledge with colleagues at a Red Cross establish village kitchen in Gisagara district

HOPE MAGAZINE ISSUE 69

In addressing access to potable water, the Rwanda Red Cross has been involved in the construction of water supply infrastructure in some villages, while in places where existing water collection points had broken down, the National Society has rehabilitated them. But this is a very costly undertaking which is only tackled once resources have been secured. On poor nutrition, mobilisation on a balanced diet has been emphasised and past evaluations attest that empowering each vulnerable household to plant a well-mixed vegetable garden is greatly yielding. To address the lack of access to income vulnerability, most communities suggested that having livestock is a catalyst to improving in this area. The choice of livestock to be given is made by the communities themselves but over the recent

Some groups in the selected model villages showcase talent and are supported to develop and earn an income from them. this small group in Nyabihu plans to record some of their traditional music soon

Red Cross is known as the Model Village Approach, referred to as “Agasozi Ndatwa” in the local Rwandan dialect.

Understanding the Model Village Approach as a tool to empower communities own their transformation The Model Village approach as defined by the Rwanda Red Cross is a set of tools used to holistically mobilise the power of people in any given community to take lead in all activities aimed at addressing their most prevalent vulnerabilities. Under the approach, Rwanda Red Cross has identified 18 villages in each of Rwanda’s 30 districts where the approach is used. The entry point in each of the 540 villages is a vulnerability capacity assessment that is conducted by Red Cross volunteers in collaboration with local authorities and residents of the target community. Assessing the vulnerabilities and capacity to address the existing vulnerabilities of the village helps identify priority vulnerabilities and together with the community craft most appropriate mechanisms to address them. Speaking to Hope Magazine, Rwanda Red Cross’ Head of Technical Support Department which oversees the National Societies programmes, Pierre Claver Ndimbati, explained that through the vulnerability capacity assessment, communities are helped to ponder on their most pressing challenges. Besides identifying priority problems to address, communities also contemplate plausible mechanisms for addressing them. “Before conducting the initial vulnerability capacity assessment, the kinds of challenges communities mention are sometimes superficial and unfounded. But once this scientifically well thought-out exercise is conducted, they come up with priority

With a motor rescue boat and well trained volunteers equipped with all necessary gear, safety on the Karongi side of Lake Kivu against water accidents has increased

challenges which they agree that, if dealt with, would make tremendous transformation in their households and communities at large. With priorities set, the targeted community is guided on how to use their local knowledge and once again identify plausible remedies to the identified vulnerabilities,” Ndimbati explained. Taking average findings from most of the Vulnerability Capacity Assessments conducted across Rwanda, four priority vulnerabilities have been identified which are poor hygiene and sanitation practices and related diseases; lack of access to potable clean water; poor nutrition and related vulnerabilities; and lack of access to income. Equally, communities have identified priority mechanisms to address the four major challenges. For instance in addressing the hygiene and sanitation vulnerability, mobilisation on good hygiene practices, constructing latrines for very vulnerable households and mobilising on their efficient usage have been highly identified.

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past, it has become more evident that more vulnerable households prefer small livestock to big one.These and many other strategies proposed to address priority vulnerabilities have been used in various villages across the country and exciting results have been achieved

Model village approach in action For instance, using this Model Village approach, the Rwanda Red Cross has implemented a community resilience project in the districts of Gakenke, Ngororero, Nyabihu, Karongi and Rutsiro over the last three years since the beginning of 2014. This community resilience programme has been implemented over the last three years by the Rwanda Red Cross in collaboration with the Belgian Development Cooperation and the Belgian and Danish Red Cross. The first phase of this project will come to an end with this year 2016 but there is a possibility for

continuation since there are some areas that still require reinforcement such that gained ground in the development front is not lost. Over the last three years, the project has reached some of the remotest and most inaccessible villages that had been identified by the National Society as most vulnerable, with support in the four identified areas. Targeting 1637 most vulnerable households in the five districts, the project operates in 30 villages selected among 15 most vulnerable sectors of the five mentioned districts. While only the selected households benefit from direct support, the project’s interventions in the 30 villages with a population of more than 5,852 households have generally strengthened the resilience of the communities. Community mobilisations on hygiene promotion and good nutrition have been strengthened using audio-visual messages in what is known as mobile cinema. This tool uses well developed animations that tell a relatable story on a given area of focus to a community, and is accompanied by messaging from experts in the area. Given the entertainmenteducation nature of the tool, the mobilisations are attractive to the community and messages are easy to understand. These mobilisations, in conjunction with several other activities, reach entire communities instead of only benefiting direct beneficiaries. The results are evident. During a recent visit by members of the press to the district of Nyabihu, residents in Nyamitanzi Cell Jomba sector attested to how the mobilisation and sensitisation done by Red Cross volunteers have helped them change their hygiene practices.

Red Cross volunteers and local communities work in a sector nursery bed of trees to be planted to combat disaster risks

This has tremendously reduced the distance and time household members used to take to fetch potable water. Besides hygiene and sanitation promotion, the community resilience programme intervened in the other four major vulnerabilities as highlighted earlier. Thus, in addressing the nutrition challenge, the Rwanda Red Cross utilised the already identified and tested strategies, enabling selected most vulnerable households in the five districts to establish vegetable gardens and giving them vegetable seeds to ensure they can plant a variety of nutritious vegetables to supplement their meals. 30 vegetable hot beds which ensure a continuous

“I thank the Red Cross particularly for the support rendered to my family in the area of hygiene and sanitation. I never used to have a latrine and thought I could not get one because the soil in this area has been affected by constant landslides, and everywhere I would try to dig a pit, it collapsed. But with the help of volunteers, I now have a latrine and my family’s hygiene has improved,” Akingeneye Marie Solange testified. But Akingeneye is not alone. 600 improved latrines have been constructed for most vulnerable households in the targeted villages. In this village similar to rest of the targeted 30 villages, the programme has improved access to portable water by constructing 35 improved water sources, 17 simple public tap stands, 8 water reservoirs and 5.1km of water distribution pipelines.

After a livestock rotation event, an excited elderly man who was among beneficiaries of cattle perform a Rwandan recitation

HOPE MAGAZINE ISSUE 69

access to good quality seeds and 360 model household vegetable gardens have been created. As a result of this mobilisation and demonstration, target villages in these districts have established over 3637 vegetable gardens which belong to not only direct beneficiaries of the project, but also other families in the community. Mobilisation on creating vegetable gardens is reinforced by regular mass and door-to-door mobilisation on balanced diet. To address the lack of access to income while augmenting food security, the project supported 30 cooperatives (one cooperative per village) and accompanied them in the selection of income

generating activities. Some chose pig farming while others opted for agricultural production of mushrooms, maize, tomatoes, and onions among others. These were all given support to embark on their preferred income generating activity. Over the last three years, 1834 livestock have been distributed to cooperatives and individual beneficiaries. In order to reinforce the ideology of ownership of the transformation journey, the distribution of livestock – mostly pigs, goats, sheep and cattle – is reinforced by a rotation scheme. Taking pigs as an example, each beneficiary signs a contract on reception of the animal obliging them to donate two piglets to the next selected beneficiary. As a result, 911 livestock reproduced by the Red Cross distributed animals were rotated to other vulnerable people by initial beneficiary cooperatives. But the area where the project operates from is a zone of high risk to disasters mostly landslides and floods. As a result, building resilience to disaster emergencies and reducing the risks thereof was another important element of the interventions made. Initially, the Red Cross used existing and in some cases recruited new volunteers to establish well trained Local Disaster Response Teams (LDRT) at the sector level. The LDRTs were then deployed to map risks within their sectors, which is has been done annually to update priorities of intervention over the past three years. With the risk maps available, the teams together with the target communities began implementing disaster risk

reduction activities, predominantly planting trees and introducing alternative sources of household energy to reduce the rate of deforestation. More than 700,000 trees have been planted across the five districts while the use of charcoal briquettes has been introduced in all districts. Charcoal briquettes are cooking materials that are made from household garbage mixed with soil. These have greatly reduced consumption of firewood. Cooperatives of beneficiaries have been trained in how to make the briquettes in addition to fabricating suitable energy saving stoves. On Lake Kivu in the district of Karongi where water accidents occur, the LDRT team in the district has been equipped with a rescue boat, given sufficient training on water rescue operations in addition to providing all necessary safety equipment for the team provided.

An approach that emphasises partnership with local authorities As enshrined in the legislations that establish them,

National Red Cross and Red Crescent Societies operate at all times as auxiliary institutions to a nation’s public authorities at all levels. The model village approach reinforces this relationship by ensuring that government organs at the decentralised level where it is operated are involved and have a part to play in the transformative interventions. For instance in the implementation of activities under the community resilience project in the five aforementioned districts, local authorities

were contributors at every stage. And such is the principle of operation in all areas where the Rwanda Red Cross intervenes. Notably in implementing activities aimed at fighting nutrition, Red Cross actors in the villages Nutrition partnered with village Ministry of Health agents at village level and Health centres in screening malnourished children, sensitising on balanced diet and other good nutrition practices and sharing tools & materials in the course of implementation. In water and sanitation implementations, water management committees were established and trained by Red Cross in partnership with local authorities while all sensitisation tools on good use of water resources were developed and utilised with both government and Red Cross actors. To ensure that access to income interventions of sensitising people to work together in cooperatives yield sustainable results, formed cooperatives were recognised by local authorities (Cell and Sector levels), are supported with technical inputs from the sector veterinaries among other inputs. Under the disaster risk reduction interventions, the Red Cross trained disaster response teams including LDRTs, Branch (district) DRTs, and National DRTs, strategic stocks of relief items were made available for use by both actors. Also, simulation exercises and commission meetings in addition to other interventions were done jointly with district authorities and Ministry of Disaster and Refugee Affairs operatives. Emphasising why the National Society considers working together with the local authorities and involving them in every stage of implementation, Karamaga shared, “Once we are through with the planned interventions and the results targeted at the beginning of the intervention are attained, we continue to have volunteers in the villages to monitor and support the supported households. Nonetheless, local administrators are in this phase expected to take ownership and responsibility of ensuring that what has achieved is preserved and improved. So it is not just a principle of operation but rather an obligation if transformation is to be achieved and sustained.”

10 volunteers are recruited and trained to support each of the selected villages under the model village approach. Part of their responsibilitises is to offer advice to cooperatives

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The achievements garnered by this project and the employed model village approach in the five in the course of three years is enormous in all ways, but most importantly, it has been a strong catalyst in empowering the targeted populations to be the orchestrators of their development.

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Enjoy the Serena Hotels experience anywhere you want ff Over the past years, the hotel sector in Rwanda has undergone a major transformation, with numerous high-quality establishments entering the market and making competition tight. Leading 5-star establishment Serena Hotels had seen it coming, and took steps to diversify its business and take the industry to a new level.

his is exemplified by the hotel’s latest acquisition, a state-of-theart refrigerated truck which will help Serena Hotels to become a game-changer in outside catering in Rwanda. “You should be able to diversify business and we have looked at the areas we can branch out to, especially considering the changing business landscape with stiff competition,” Daniel Sambai, the Country Manager of Serena Hotels Rwanda, told Hope Magazine. He noted that their market research showed that there is a big gap in outside catering in Rwanda when it comes to high-class services – the type that Serena Hotels has an outstanding record in. “So we decided to strategize and invest in the right kind of equipment, from food warmers to a refrigerated truck. Once we had that, we were able to revamp our outside catering services,” Sambai explained. The new truck is vital in the strategy, the Country Manager pointed out, because in

Sambai stands next to the new refrigerated truck for outside catering

outside catering, proper transport of the food is of the essence. “Health and safety is critical when it comes to outside catering, which is why we had to invest in the truck to guarantee the right temperatures and hygiene during transport,” Sambai explained.

Kigali Serena’s outside catering service is now fully operational and has already serviced a couple of events. “We can now deliver the quality and comfort of Serena Hotels anywhere you want. If clients want us to deliver at home, office parties, cocktail events, lunches, weddings, meetings -- we can do it. We can service events of up to a thousand people. “Before, you had to come to the hotel to get the Serena experience, but now we can bring it to you,” Sambai said. With the new truck, Serena’s catering fees are lower now, because the cost of renting vehicles has been removed. And for that affordable price, you get the full 5-star feel of Serena -- not just the food, but they also come with dining tables, chairs, cutlery, and any other necessities. “You just have to show us the space to set up, and then enjoy the experience.”

Kigali Serena Hotel's new outside catering truck that is refrigerated and can cater for upto a thousand people

HOPE MAGAZINE ISSUE 69

Dr Agarwal’s Eye Hospital

Offering world-class eye care in Rwanda ff Finding a world-class specialist hospital isn’t easy in many African countries, and patients are most often referred to countries such as South Africa or India for specialized treatment.

patients from as far as Congo Brazzaville. In all countries to which RwandAir has routes, we have access to patients coming here for treatment. What was the demand for specialized eye treatment in the country and region before Dr Agarwal came, and how has it improved since?

Dr John Nkurikiye, Medical Director of Dr Agarwal's Eye Hospital. The hospital offers world-class services which in the past were only available abroad

hen it comes to eye care, however, Dr Agarwal’s Eye Hospital is reversing the roles and attracting foreign patients instead, offering the best services right from the heart of Africa, in Kigali, Rwanda. Hope Magazine caught up with

Dr Nkurikiye: The demand was very high. At the time, I was working at King Faisal Hospital which is supposed to be at the top in health care, but in the eye department we still had gaps and had to send patients abroad for specialized treatment. The challenge was that in a general hospital, it is very difficult to have a fully developed department because of conflicting priorities. When you have different departments, you have different priorities – it’s difficult to focus mainly on eye care when you also need laboratories, paediatrics and others. But when you start

the specialized eye hospital’s medical director, who is the only cornea surgeon in Rwanda, Dr John Nkurikiye, who shared insights on how Dr Agarwal’s Eye Hospital started in 2012 and how they are continuously improving the ocular health sector. Briefly tell us how Dr Agarwal’s Eye Hospital started in Rwanda and how it has impacted on the eye health sector over the past few years.

Dr Nkurikiye: Dr Agarwal’s Eye Hospital started in November 2012. It is a specialty hospital and the first specialized eye hospital in Rwanda. Dr Agarwal [who is Indian, ed.] was the first foreign investor in the country’s health sector, and more have followed in his footsteps since then. Dr Agarwal’s Eye Hospital is an international brand with 70 branches worldwide and it is still expanding. In Rwanda, it works through a partnership with the Rwanda International Institute of Ophthalmology (RIIO) and with Orbit HealthCare. We serve Rwanda and the neighbouring countries, but we also get 22

Newly built hospital located in Gishushu's RDB area

HOPE MAGAZINE ISSUE 69

a specialized hospital, you can expand into the different sub-specialty departments. Now we see more patients than we could in the past and have more specialized doctors and equipment than we had at the beginning. Today, we don’t have to send people abroad anymore for eye treatment, unless it is their choice. Within Dr Agarwal’s, we have everything we need to take care of any eye problems because we have 70 branches and more than 300 specialists who move across the branches whenever they are needed. So sometimes I may go to operate in Uganda, while in other cases a doctor from Zambia comes here. Within the network, we can take care of any eye problem. QN: As people in Rwanda no longer have to travel abroad for specialized eye treatment, would you also say Dr Agarwal’s Eye Hospital has led to increased medical tourism in the country?

Dr Nkurikiye: Our services are now known around the region and we even made agreements with RwandAir to have patients from countries such as Gabon, Congo Brazzaville, Burundi and the eastern DR Congo. We market ourselves by going to those countries, speaking to doctors and connecting them with the hospital so they can contact us before referring a patient, to know when a doctor is available and what the cost will be. The doctors will also be informed about when follow-ups are required and so on. That is how we are building our network. QN: Have Rwandan ophthalmologists also

been able to grow their skills thanks to Dr Agarwal’s Eye Hospital?

Dr Nkurikiye: There are about 15 ophthalmologists in the country and they all know our services and refer patients to us for specialized treatment. But we also have continuous professional development (CPD) sessions which are a requirement for licensing of practitioners. So we host training sessions on a regular basis, and they all know our hospital is open to their patients for diagnosis, surgery and imaging. QN: Which common and rare eye problems

are reported by patients and how do you treat them? Dr Nkurikiye: Eye health in Rwanda is very well structured and organized. For example,

the first cause of blindness in Rwanda is cataract, which is an easily treatable condition and is one of the most common types of eye operation here. Other problems are related to diabetes, or people who need cornea transplants for different reasons. All those are specialized cases that we can treat, but nevertheless we still have a long way to go in tackling blindness in the country. To address this, under ophthalmology we have seven sub-specialty – paediatric, cornea and retina and so on. We get referrals according to those specialties. For example, many people think strabismus (squinted eyes) is something you have to live with, but we can correct it, especially in children. If you do it in early childhood, the eye that was deviated will be able to see again. But if you correct it after the age of eight years, the correction becomes cosmetic meaning the eye will no longer be squinted but vision may be lost forever. QN: Is there a way you work with

the ministry of health to see that people in need of eye care receive treatment?

Dr Nkurikiye: We have the Rwanda Ophthalmology Society where we sit with the ministry of health and advise them on how to deal with different eye problems. We also have a plan to conduct outreach programs. All ophthalmologists work in referral hospitals, and only a few in provincial ones. So when patients there have eye problems, we don’t want them to come all the way to Kigali, but rather treat them wherever they are.

Those in towns who have insurance c a n co me t o p r i va t e o r p u b li c hospitals, but those living upcountry can’t, so it is better we travel there and treat them. We want to start our own school of ophthalmology to train specialists, and then dispatch them upcountry.

Dr. Nkurikiye and his assistant operating a patient

QN: Lastly, tell us what you

do as regards corporate social responsibility?

Dr Nkurikiye: We do a lot. As I mentioned, Dr Agarwal’s works with RIIO which has many Memorandums of U nd e r st a nd i n g ( Mo U s ) w i t h organizations such as the Diabetics Association where we go to screen and treat the patients. We also do screenings on the monthly car-free day, and go to companies to screen their staff for free. In addition, there are patients who need our services but cannot afford them. We want to start treating them at a very subsidized rate so they can be cured.

Optical department within the new eye hospital

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ISO 9001:2008, ISO 14001:2004, ISO 22000:2005, OHSAS 18001:2007 Certified Company Pride of the Land of a Thousand Hills * Le Fierte de Pays des Mille Collines * Ishema ry'Igihugu cy'Imisozi Igihumbi

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DISTILLERY

1000 Hills Distillery

Premium spirits, made in Rwanda!

Daniel Hogan, 1000 Hills Managing Director holds the award they won as 2nd best exhibitor during the International Trade Fair

ffLovers of spirits have reason to rejoice: while in the past they had to rely on foreign brands, they can now sample locally made vodka, rum, gin or whisky, courtesy of 1000 Hills distillery. “The ease of getting answers from the government and getting things done in an efficient and timely manner is commendable. Also, the anti-corruption measures put in place by the government go a long way in promoting business. “It is very easy for an investor to do business in this country because the government has made it transparent from top to bottom; as an investor, it enables you to make things of high quality and sell them at reasonable prices, which is what we are doing. “If we would do this business anywhere else in the world, we would be selling a bottle at $40, but because the cost of operations is lower here, we can produce and sell at a lower price.” The wide range of 1000 Hills products

1000

Hills started operations six months ago in Nyanza, Kicukiro, and the firm’s Managing Director, Daniel Hogan, says the spirits provide a truly smooth drinking experience and should be a must-try for all especially as we get into the festive season. Even though 1000 Hills’ spirits are still new on the market, Hogan told Hope Magazine that they are already supplying some of the major hotels and restaurants in the country. “Our first big sale was during the International Trade Fair in August, and we even won the second prize as best exhibitor.

Considering that we had just started, we were extremely happy with that,” he noted. “Anybody who has been through our distillery and tasted our spirits knows that they are of high quality, and everyone says it tastes exceptionally good,” Hogan said.

Why Rwanda Hogan explained that the first reason to settle in Rwanda was the presence of large amounts of high-quality peat. “This country has an amazing supply of peat, which is used as a filter to make some of the best whiskies in the world.

Hogan poses next to his Office Manager, Kangabe Delphine 30

If you look at the best single malts in the world coming out of Scotland or Japan, they are made u s i n g pe a t , a nd t he peat here rivals that in those countries,” he explained. The second, and main, reason that brought Hogan and his partner to Rwanda was the excellent business climate.

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Exporting 1000 Hills While at this moment the company is still in the processing of conquering the Rwandan market, Hogan hopes to see 1000 Hills become an exports asset for the country, and is already thinking aloud about selling his spirits from Hong Kong to New York, and every place in between. In that respect, the 1000 Hills brand name is well chosen, as Rwanda’s moniker of ‘the Land of the 1000 Hills’ immediately identifies the company’s spirits as Made in Rwanda. Thus, he thinks, they can also become a product that tourists would want to take home with them. “Visitors who come to the country want to go home with different local products. If we are able to make a dollar from each of them, that is money being left behind in the economy.”

World Spirits Competition And 1000 Hills’ international breakthrough might come sooner than expected, as the company has been invited and will attand next year’s World Spirit Competition, held every year in San Francisco, USA. Even if they wouldn’t win any prize, just to be invited to this major global event is a clear indication of the superior quality of 1000 Hills’ spirits. If you haven’t done so already, go and put them to the test.

Plot 4720 Gikondo Road, P.O. Box 2182, Kigali â&#x20AC;&#x201C; Rwanda, Office Direct Line: +250 783599396, Cell: +250 786736008. Email: info@victoriamotors.rw, Website: www.gmachgroup.com

How a woman tailor became a millionaire with the help of

VisionFund Rwanda

two major orders, Mukakemayire began to look for big tenders in the area. Her major breakthrough came when she won a double tender of uniforms for students at Kigeme refugee camp – one worth Rwf18.4 million and the second Rwf24.3 million. “This was the turning point in my life and business. I did the jobs so well and managed the profits by investing in equipment, staff, supplies, and expanding the workshop into a full tailoring business,” she says. Today, using her eight years of experience working with a single bank, VFR, Mukakemayire has a made a total turnover of Rwf55 million in capital minus personal assets. She has eight permanent employees as well as 30 occasional women tailors, and has a fully-fledged tailoring workshop and clothing store, ’Atelier la Bote Chez Jacqueline,’ which has become a household name in Nyamagabe.

A young female tailor in Gakenke district

Jacqueline Mukakemayire was a simple tailor in Nyamagabe district, earning about Rwf3000 a day, until she came across a microfinance institution which changed her life. Throughout 2005, Mukakemayire worked on a veranda at Makuza plaza in Nyamagabe town, door no. 5, using a rented sewing machine (at Rwf3000 per month), making barely enough money to make ends meet.

he had a dream, however, to use the tailoring skills she acquired at JOC Kigali (a skills development centre) to start a real company, but that would require a start-up capital which she didn’t have, and which commercial banks wouldn’t lend her. Mukakemayire’s fortunes changed when a team of VisionFund Rwanda (VFR) approached her and eight other women involved in hairdressing, agriculture and retail. VFR is a microfinance institution created by the NGO World Vision, with a mission of providing financial and non-financial services to the most underprivileged with limited financial access in rural communities. The VFR staff sensitized the women on working in self-help groups, on the bank’s operations and enrolled them in a short training program in business and credit management. “This training was my first step on the road to success. I had skills in tailoring, but I didn’t know financial and project management, and I had no idea how to grow my business,” Mukakemayire says. After talking to her husband, Mukakemayire took her chances with VFR and applied for a start-up loan together with the other women. Each received a loan of Rwf70,000, to be serviced individually. While some used the money for other things than what the loan was intended for, Mukakemayire made sure to use it

wisely, applying the financial management skills she acquired in the VFR training. “I kept my financial discipline by buying a second machine, and some cloth and strings, to improve the business, but I made sure to repay the first loan to stay on good terms with the bank and be able to apply for another loan,” Mukakemayire explains. She did get a second loan, this time of Rwf150,000, with which she bought a third sewing machine. She also got her first big order from SOS Nyamagabe School, of school uniforms worth Rwf700.000 to be supplied within three weeks. S h e m a n a ge d t o d e l i ve r o n time and earned a profit of Rwf200.000. She decided to pay back Rwf50,000 of the loan, even if it was supposed to be serviced in six instalments. While she continued to take on small tailoring jobs, she soon got another big order for school uniforms, this one from Isumba primary worth Rwf450.000. “I got a profit of Rwf180.000 and decided to clear the bank loan, so that I didn’t have to worry about it anymore,” she says. Having managed to supply HOPE MAGAZINE ISSUE 69

She also owns a truck for the supply of big orders, as well as four exotic cows that produce 18 litres of milk a day for her children, a modern house, and her children go to the best schools.So what is the secret of Mukakemayire’s success? Apart from the training and loans from VFR, which she attests were crucial to give her business a boost, she highlights some other important aspects. “First you have to choose a good business idea. You also have to work with not just any bank, but one that listens to you, and you have to maintain financial discipline. Always keep your focus on your goals, and consistently promote your business,” she says. Nevertheless, Mukakemayire’s story remains exceptional, which is why she has been invited by VisionFund International (the mother company of VFR) twice to the USA to tell her story. She is also more than happy to testify at VFR outreach events around the country, to convince other small entrepreneurs – like she was eight years ago – that working with the microfinance can really be a life-changer.

Some of the women tailors trained by Jacqueline Mukakemayire

BRD and German counterpart to boost SME export potential ff The German Development Bank (KfW) has partnered with the Development Bank of Rwanda (BRD) to promote Rwandan exports through a â&#x201A;Ź8.5 million (about Rwf7.5 billion) financing facility at the Export Growth Facility (EGF).

peaking at the signing event in Kigali in November, Minister of Finance and Economic Planning Claver Gatete said the funding will deepen the range of services offered by financial institutions to SMEs with export potential, or those already active in the sector.

the matching grant fund, the export guarantee facility, and the investment catalyst fund. KfW's support will focus on the funding component, according to the officials. BRD CEO Alex Kanyankole said the funding will facilitate SME firms in horticulture, agro-processing, artisanal mining and manufacturing.

Gatete said the fund will help increase and diversify Rwanda's exports and thus reduce the country's trade deficit. EGF, which was established by the Ministry of Trade, Industry and East African Community Affairs (MINEACOM), is implemented by BRD and seeks to address the lack of funds to boost exports. It consists of three different components:

"We want SMEs in these sectors to access enough funding to improve and expand their operations, and to become more innovative to boost their productivity, product quality and export volumes," Kanyankole said. He added that the facility is part of efforts by BRD to revitalize small export-oriented businesses to help boost competitiveness of the country's

Amb. Claver Gatete Finance and Economic Planning Minister, commended the German government for supporting the Export Growth Facility

Minister Amb. Gatete (3rd left) and BRD CEO, Mr. Kanyankole (2nd left) pose for a photo with officials from KfW after the signing event last month

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Table: Evolution of Export Growth Facility and Expected Impact Period

Sector Coverage

Fund Size (US$ m)

No. Beneficiaries

Impact on New Exports

Pilot Year

Limited

Year 2 - 3

All

20 -25

US$ 3.5 – 4.5 million

200-300

US$ 35 – 50 million

Year 4 onward

All

200-700

US$ 175 – 250 million

(Source: Minicom Annual Report 2014-15)

The Graph represnts Percentage volution of Export Growth Facility and Expected Impact

Pie Chart shows percentage of beneficiares over time period

All smiles. Minister Amb. Gatete (L) explains to the German officials how the funding will boost the country's exports at the Kigali Marriot held event

products. Kanyankole said the money will be accessed in the form of working and investment capital through selected partner financial institutions, both commercial and microfinance banks. "BRD will provide loans of about €6 million (about Rwf5.3 billion) to financial institutions for

lending to export-oriented SMEs in Rwanda, as well as €2.5 million (about Rwf2.2 billion) for capacity building to support the implementation of the project," he remarked. Local producers and exporters will be able to access the funds at an annual interest rate of less than 10%. www.hope-mag.com

According to Markus Bar, the director of KfW Rwanda, the international lender supports BRD to ensure sustainable and tailored financial support for local SMEs to help them to expand their businesses and boost their capacity to enter new export markets. 37

Rwandan exporters to benefit from BRD-PSF deal � A new financing agreement signed between the Development Bank of Rwanda (BRD) and the Private Sector Federation (PSF) last month, is set to boost Rwandan exports.

he Rwf22 million funding deal will help set up facilities to revitalize PSF’s Exporters’ Forum, which was created about three years ago to lobby for policies that promote exports and export-related business, and to advocate with banks to fund exportoriented initiatives to increase product quality and sector productivity. Alex Kanyankole, the CEO of BRD, said the main purpose of the funding is to enable local businesses to maximize the potential of the Exporters’ Forum and to venture into new markets. Under the deal, exporters’ networking platforms will be created, trade and export market information shared, and exporters facilitated to penetrate new international markets.

PSF Chairman, Benjamin Gasamagera (L) and BRD CEO, Alex Kanyankole (R) shake hands after signing the agreement at PSF offices last month

Kanyankole pointed out that the Export Growth Facility Fund, launched by the government last year, was part of the strategy to realize these objectives. “The idea was to channel some Rwf1 billion through BRD to facilitate exporters, especially small and medium enterprises ( S ME s ) , ” h e e x p l a i n e d . B e n j a m i n Gasamagera, the PSF chairman, for his part said that some of the money will be used to hire two experts for communication and business facilitation to coordinate the work of the forum. They will market Rwandan exports across the world during a 12-month period. “We want to use all possible ways to facilitate exporters. Through the revitalized Exporters’ Forum, we hope to increase export volumes 38

“We want to use all possible ways to facilitate exporters. Through the revitalized Exporters’ Forum, we hope to increase export volumes and help reduce the country’s trade imbalance,” Gasamagera said. and help reduce the country’s trade imbalance,” Gasamagera said. Rwanda’s exports dropped in value by 2.4% in the first half of 2016 from $275.1 million to $268.6 million, due to reduced revenue in the mining, tea and coffee sector. Mining exports dropped by 36.6% in value, tea exports by 5.7%, and coffee lost 9.2% in export revenue, according to central bank figures. PSF CEO Stephen Ruzibiza challenged the business HOPE MAGAZINE ISSUE 69

community to get better organized and work with the forum to benefit from the BRD facility. Entrepreneurs for their part welcome the deal. Deo Munyantore, a Kigali-based exporter, said the funding will help exporters to get more access to crucial market information, including prices. “Through this forum, we will be able to get more partnerships that can help us penetrate bigger markets,” he said.

Why buying a Hyundai car is a smart decision

MIchael Hyun, MD of Hyundai Motors in Rwanda runs the Korean brand's showroom located along Poids Lourdes in Kigali

that the company has the aim of providing the best in the country and the East African region. The choice of Rwanda was not made by chance. “Rwanda has the best environment for doing business, which is why we chose it as the first destination in the region to open a branch,” Hyun explained. He added that people choose to buy Hyundai because they are assured of the cars’ quality and the dealership’s exceptional customer service that sets them

apart from its competitors. “When a client tries our brand, they are immediately satisfied and when the vehicle needs to be serviced, our workshop is well equipped with 100% genuine parts to serve customers well,” Hyun noted. “Our customers mainly like our SUVs, which include Tucson and Santa Fe,” he added. The exceptional car quality and customer service has attracted several public and corporate organizations, as well as individuals, to Hyundai Rwanda. Among those customers are Volcano Express, Spedag Freight, the Rwanda National Police and the Rwanda Defence Forces.

ff When it comes to a car, nothing’s better than peace of mind knowing that it won’t suddenly break down. At Hyundai Rwanda, they take that assurance very seriously.

stablished in Rwanda in 2012 as the official distributor and workshop for Hyundai passenger vehicles, trucks and buses in the country, Hyundai Rwanda has made it a priority to sell not only well engineered and designed vehicles to inspire passion and excitement, but confidence as well. Speaking to Hope Magazine, Michael Hyun, the Managing Director of Hyundai Rwanda, stated Michael Hyun, Hyundai Rwanda MD poses next to the brand new Hyundai i10 on offer this Christmas

Christmas Promotion And in this festive season, there is even more reason to choose Hyndai, as Hyun remarked that they have launched a Christmas Promotion in which people can buy the brand’s new i10 passenger vehicle at only Rwf 15 million, and pay for it over a period of five years. The Managing Director that this interesting payment method is not only limited to the Christmas promotion thank s to Hyundai

There's no reason not to own a Hyundai car. Michael Hyun stands next to one of the SUVs at the Kigali showroom

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Rwanda’s partnership with GT Bank and Prime Insurance Rwanda to provide clients car loans at a modest annual interest rate of 15.5%. “We believe with this, more Rwandans will embrace our brand and grow with us,” Hyun said.

We provide exquisite Chinese, Japanese and Thai dishes. Selecting the best to give you a pleasant and memorable dinning experience. Our tasty dishes are a perfect blend of traditional taste, innovation in a varriety Including; Dim sum, Sushi, Stir fry and Steamed dishes.

Engen Rwanda quickens race to cash less economy with new MTN Mobile Money partnership

ffThe race in enabling Rwanda to become an entirely cashless economy received a boost

this month after leading fuel marketer Engen Rwanda partnering with MTN to enable customers to purchase fuel, lubricants and other goods using MTN Mobile Money.

Mobile Money subscribers. To benefit from this service, one needs to be an MTN Mobile Money registered customer. Customers will receive an SMS asking them to approve the pending payment initiated by the fuel pump attendant. They will dial *182# – My Account – Pending Approvals – and approve the payment by entering their Mobile Money PIN number where the amount will be deducted from their Mobile Money Account. MTN’s General Manager of Human Resources and Corporate Affairs, Mary Asiimwe said, “As part of our brand promise we shall continue to bring innovations onto the local market. We believe that this partnership with Engen will increase efficiency and add value to our customers’ lives through the ease, and convenience of MTN Mobile Money.” This reliable, convenient and safe payment method is expected to drive a higher penetration of cashless transactions greatly contributing to the economic

transformation of Rwanda.

Sarah Doukoure, Engen Rwanda MD addresses the crowd during the launch of the ground breaking partnership with MTN Rwanda

ith this launch, MTN Mobile Money customers will be able to make transactions at all 10 Engen petrol stations in Kigali, with an expected rollout to up-country stations by early 2017. Speaking at the launch of the partnership held at the Engen Kicukiro Station, the Engen Rwanda Managing Director, Sarah Doukoure said,” It’s all about delivering the best forecourt experience. This partnership between our two brands, MTN and Engen is an important step in achieving a completely cashless environment on our petrol stations increasing convenience and safety for our customers.” Engen Rwanda, commenced operations in Rwanda in November 2008 after acquiring the assets of Total and thus becoming a leading producer and marketer of a wide range of fuels, lubricants and oil-based products in the country. It is currently running 21 service stations in Rwanda and operates across 18 African markets. Since the introduction of Mobile Money in 2010, the increased uptake of the service has demonstrated the high demand for easy-to-use, safe, and affordable payment options. By December 1st 2016, MTN had recorded over 1 million active

A motorist pays for fuel at the Kicukiro Engen station as the fuel marketer's MD, Sarah Doukoure looks on

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SINOTRUK RWANDA ASIA MACHINERY INVESTMENTS LTD SINOTRUK RWANDA SALES & SERVICES CENTER

INOTRUK RWANDA SALES & SERVICES CENTER is located in Kigali, the capital city of Rwanda in Gasabo District, with beautiful scenery, favorable environment and convenient transportation. It is the first Chinese company to set the SINOTRUK Services Center in Rwanda. Asia Machinery Investments Ltd is the only authorized distributor of HOWO Series Heavy duty trucks, machineries and spare parts within Rwanda and across the Region.

SINOTRUK LTD. Main manufacturing bases of the company is located in Jinan, the capital city of Shandong province. The predecessor to Parent Company was the first domestic manufacturer of heavy duty trucks and built China’s first heavy duty truck in 1960. Through years of research and innovation, we have had obvious advantages in market network, products, technology and

cost, and established a unique enterprise culture. We market our products under the brand name (China Heavy Duty Truck) in Chinese and ‘SINOTRUK’ in English. The company was granted as National complete truck export base enterprise by National Development and Reform Commission and Ministry of Commerce. Our brand was awarded

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as one of 10 PRC brands by the World Confederation of Productivity Science. Our target is to be a world well known heavy truck manufacturer and provide customers with cleaner, energy-saving, safer and comforter transportation vehicles. As the local Truck sales & Services Center in Rwanda, after persistent efforts, solid strives and sincere services offered

to all customers, Asia Machinery Investments Ltd has gained great praises from new and old customers because of its good reputation, reliable product quality and advanced management concepts. Now the main business includes after-sales services of Sino Truck and spare parts, all kinds of machinery and supporting facility services, and consulting services of different types of machinery and truck. The good enterprise reputation, superior product quality and perfect aftersales services may make customers well assured, satisfied and trusted. In the future, our staff will be constantly given new connotations, and image and mission of our company will be continually enhanced and improved. With great enthusiasm, Asia Machinery Investments Ltd sincerely welcomes all customers to negotiate cooperation and seek common development and prosperity.

TRUCK SPECIFICATION REFERANCE TO SINOTRUK BACK PAGE ADVERT www.hope-mag.com

HOWO TRUCKS NOW AVAILABLE IN RWANDA

ASIA MACHINERY INVESTMENTS LTD

SINOTRUK RWANDA SALES & SERVICES CENTER Mobile: +250 784 625 038, Gishushu area next to Accord hotel, KG628ST, Gasabo district, Kigali-Rwanda, Email. sinotruckrwanda@gmail.com