HOTEL & CATERING NEWS MIDDLE EAST JUNE 2023 ISSUE

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Azar Saliba's Journey to Jumeirah Al Naseem

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FUELLED BY PASSION

AZAR SALIBA'S JOURNEY TO JUMEIRAH AL NASEEM

22 POINT OF VIEW

TRAIN TRAVEL IS COMING TO THE GCC

Running a restaurant? You’ll want a branch in or just outside a major train station

32 GM FOCUS

Q&A WITH CHRIS FRANZEN General Manager, Waldorf Astoria Lusail, Doha

38

AWARDS

QATAR'S HOSPITALITY LEADERS

2023

On May 24th, we proudly brought our esteemed Leaders in Hospitality Awards to Qatar, marking our debut in this remarkable country

60

TRAVEL & TOURISM

HOW TO REACH TRAVELLERS through smart summer campaigns

63

WHO'S COOKING

FOR THE LOVE OF FRIED CHICKEN

Daring, bold, and unapologetic – a chat with Jailbird’s Chef Alexi Mostert

64 F&B FOCUS DYNAMIC MARKET TRENDS In the Middle East's Thriving F&B Sector

Hotel&Catering NEWS Middle East

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Unleashing Growth

As we reach the midpoint of 2023, I can't help but reflect on how eventful it has been. Self-reflection is important, but it's crucial to strike a balance and avoid being overly critical of ourselves and our current circumstances. One of my main goals for this year was to travel more, prioritize my leisure time as much as my work time, and explore new interests and hobbies. I'm pleased to say that I've made significant progress in each of these areas. Moving forward, I want to continue focusing on the things that bring me fulfillment and dedicate more time to learning and honing my skills. It's no secret, but it bears repeating: while staying busy and keeping things moving is necessary,

MINOR HOTELS ANNOUNCES SECOND ANANTARA RESORT IN BRAZIL

Soon to start development on Preá Beach in the municipality of Cruz and close to the well-known tourist destination of Jericoacoara, Anantara Preá Ceará Resort will offer 60 guest rooms and villas, 25 branded residential bungalows, some with private pools, and a 120 sqm Presidential Suite. To be built within the high-end Vila Carnaúba real estate development, Anantara Preá will offer guests access to all Vila Carnaúba’s amenities, such as the restaurants and bars, sports facilities and a gym, a kids club, a kitesurfing school, and a variety of nature walks. The resort will also be home to a regional restaurant and an Anantara Spa which will offer an extensive range of spa treatments and wellness programmes.

Saturday, 17. June marks the launch of the first ever ‘BRICKS BRUNCH’ at LEGOLAND® Hotel, a brunch in a LEGO themed world dedicated to families with children aged 2-12 years that offers all youngsters an unmatched brunch adventure in the region. Here, every Saturday from 1pm to 4pm, families will explore a list of ongoing fun-filled activities including LEGO® Building Bonanza, Kids Kitchen featuring Pizza Making Class and Ice Cream Sundae Building together with Crazy Craft Corner, Character Dance Party and Movie Madness. Moreover, foodies will enjoy a mouth-watering buffet presenting Middle Eastern, Mediterranean, Indian, Italian, and Asian cuisines together with vegan and vegetarian delicacies to meet every taste. All that is topped with an exclusive access to LEGOLAND Hotel outdoor family pool and kids splashpad area from 4pm until 7pm. To extend the awesomeness even further, families are welcome to join BRICKS BRUNCH Sleepover adventure with exclusive experiences featuring creative workshop, in-room treasure hunt with LEGO gifts, LEGOLAND® park(s) access where kids eat FREE* and more.

HILTON DEBUTS IN TUNISIA WITH HILTON SKANES MONASTIR BEACH RESORT

Hilton (NYSE: HLT) announced its debut in Tunisia with the opening of the highly anticipated Hilton Skanes Monastir Beach Resort – a unique property set close to historical cultural landmarks, offering panoramic Mediterranean views, world-class dining, and a destination-worthy wellness centre.

Located six miles from Monastir downtown and eight miles from Sousse, Skanes is a highly sought-after resort destination on Tunisia’s coastline, renowned for its rich history, vibrant culture, and natural beauty. Hilton Skanes Monastir Beach Resort is close to the Monastir-Habib Bourguiba International Airport, making it easily accessible to major attractions such as the Ribat of Monastir, Mausoleum of Bourguiba, Medina of Sousse, and other cultural attractions, visited and enjoyed by locals and

tourists alike. Golfers can enjoy their favourite sport on the Monastir Flamingo Golf Course located within the immediate vicinity of the resort.

Rotana, one of the leading hotel management companies in the region with over 100 properties across the Middle East, Africa, Eastern Europe, and Turkey, announced the agreement signing for Pontus Rotana

Resort & Spa Gonio, with one of the largest developers in Georgia, Pontus Capital. The luxury property located in the beach suburb of famous Batumi, is expected to open in 2026, catering to both business and leisure

travellers. Integrating traditional architecture with modern living, Pontus Rotana Resort & Spa boasts 600 spacious rooms offering unobstructed views of the natural landscape. Guests staying at the property will also enjoy access to world-class gaming at the grand casino. The five-star property will offer an additional range of services and amenities including a private beach, exquisite dining venues, a serene spa, indoor and outdoor swimming pools, a fully equipped wellness, and fitness centre as well as a dedicated interactive kids play zone.

ROTANA ANNOUNCES DEBUT IN GEORGIA WITH UPCOMING OPENING OF PONTUS ROTANA RESORT & SPA, GONIO

Red Sea Global (RSG), the multi-project developer behind the world’s most ambitious regenerative tourism destinations, The Red Sea and

Amaala, has agreed to a pilot project to lay Partanna’s carbon negative concrete pavers at its landscape nursery. Partanna is the pioneer of the world’s first carbon negative concrete, with technology that not only avoids carbon emissions, but naturally removes it from the atmosphere. RSG has agreed a pilot project for the manufacture, delivery, and installation of an initial 11,000 carbon negative pavers.

The pavers will be placed at RSG’s landscape nursery, the largest in the region at one million m2, which is set to grow more than 30 million plants by 2030 to landscape The Red Sea and Amaala destinations.

Accor, a world-leading hospitality group, and the second largest developer and operator of branded

residences globally, provided an update on the progress of its fastgrowing, branded residences business

line. Currently, Accor is welcoming residents’ home at some 40 branded residence communities around the world, with another 100+ projects under development, across 20 distinct brand collections. By 2027, the company expects to have more than 150 branded residences in operation, an increase of more than 300%. These properties are supported by Accor One Living, the company’s industry-first platform focused on the development, design and operation of mixed-use projects and branded living communities. Through Accor One Living, homeowners, guests, and partners are connected to Accor’s diverse ecosystem of brands, expertise, and solutions – creating a constant flow of new opportunities to live, work, and play.

RED SEA GLOBAL AND PARTANNA SIGN PRODUCT SUPPLY AGREEMENT THAT COULD LAY THE FUTURE FOR CARBON NEGATIVE CONCRETE IN SAUDI ARABIA

ACCOR’S BRANDED RESIDENCE PORTFOLIO SET TO TRIPLE OVER THE NEXT FIVE YEARS

PALAZZO VERSACE DUBAI LAUNCHES ORO REWARDS, A NEW GUEST RECOGNITION PROGRAM

Palazzo Versace Dubai, the city’s most fashionable address, has launched a brand-new guest loyalty program, allowing members to enjoy a more immersive experience when they

stay at the property with an array of benefits and the ability to earn and redeem rewards.

From the moment they join, members of the new ORO Guest Recognition Program can unlock a world of exclusive privileges and offers, whenever they stay at Palazzo Versace Dubai. Comprising three membership tiers – Emerald, Ruby, and Diamond – guests can avail extended benefits across the different tiers, including great savings on room rates, spa, and the property’s renowned dining outlets. Guests will get the chance to elevate their privileges the more they stay at Palazzo Versace Dubai and get rewarded time and time again. With increasing stays and visits every year, members can gather more points and upgrade to various elite status tiers, allowing them to unlock more benefits for added privileges and perks.

Inimitable creator of stylish hotels and resorts in exotic locales worldwide, General Hotel Management Ltd (GHM), announced the appointment of Hani Akkari as the new General Manager of The Chedi Katara Hotel & Resort in Doha, Qatar. Hani’s stellar reputation garnered over 17 years of experience in some of the world’s most renowned luxury hotels will serve him well in his remit to oversee the hotel’s day-to-day operations and lead its commercial and strategic initiatives in his new role. He will also champion new projects to elevate the culinary experiences and service excellence to bring to life A Style to Remember at The Chedi Katara.

GHM APPOINTS HANI AKKARI AS GENERAL MANAGER OF THE CHEDI KATARA HOTEL & RESORT, DOHA, QATAR

YOUR MONTHLY GRIND BY

THE ULTIMATE CHILL TO BEAT THE SUMMER HEAT

Look no further if you're searching for refreshing new recipes to add to your beverage menu. Discover our delightful collection of coffee-infused cold drinks and let your coffee lovers savour the ultimate chill and beat the summer heat!

Raspberry Shakerato

Ingredients:

> Double shot of espresso

> 30ml Raspberry Syrup

> 100ml Tonic water

> Ice Cubes

> Mint Leaves

Method:

> Pour a double shot of espresso into the shaker

> Add 40gms of ice cubes and shake well for 5 seconds

> Add 20ml of Raspberry syrup and 40gms of ice cubes to serving glasses

> Pour in 100mls of Tonic water

> Lastly, pour the iced shaken espresso into the serving glass and top with mint leaves and Raspberry fruit

Blue Curaçao Shakerato

Ingredients:

> Double shot of espresso

> 20ml Blue Curaçao Syrup

> 100ml Tonic water

> Ice Cubes

> Cranberry Fruit

> Mint Leaves

Method:

> Pour a double shot of espresso into the shaker.

> Add 40gms of ice cubes and shake well for 5 seconds.

> Add 20ml of Blue Curacao syrup and 40gms of ice cubes to serving glasses.

> Pour in 100mls of Tonic water.

> Lastly, pour the iced shaken espresso into the serving glass and top with rosemary and blueberry fruit.

Cucumber Shakerato

Ingredients:

> Double shot of espresso

> 20ml Cucumber Syrup

> 100ml Tonic water

> Ice Cubes

> Mint Leaves

Method:

> Pour double shot of espresso into the shaker

> Add 40gms of ice cubes and shake well for 5 seconds

> Add 20ml of Cucumber syrup and 40gms of ice cubes to serving glasses

> Pour in 100mls of Tonic water

> Lastly, pour the iced shaken espresso into the serving glass and top with mint leaves and a slice of lemon

When I had the idea for this column, I was actually doing just that: Waiting for the train. A night train, to be precise, which would whisk me from one country to another and would see me embark in my destination city’s centre just in

TRAIN TRAVEL IS COMING TO THE GCC

BY MARTIN KUBLER, CHIEF SLOTH AT

the drinks trolley while a chap orders an entire minibar. You can walk to the restaurant car or the bar and have a meal or a drink you like. You don’t have to be there 2-3 hours before departure, and it doesn’t take you ages to get from an airport into the city. You arrive and you’re bang in the middle of whatever action it is your destination has to offer. One of the greatest things is to take the night train to Venice and embark just steps away from St. Marcus Square, leave the station, rub your eyes, and go “Ah! Venice!”.

where’s the connection to hotels and restaurants here? Having a hotel close to the airport was yesterday. Tomorrow’s hotel should be close to the central train station. Running a restaurant? You’ll want a branch in or just outside a major train station. A contact of mine, who runs an expanding fast-food franchise in Europe, has just completely changed strategy from expanding via malls to growing via train stations. It makes sense, because at least in Europe, there are more train stations than malls.

time for breakfast with an old friend.

I like trains. I have always liked trains. Sure, I’ve flown hundreds of flights, but even the finest business class flight can’t compare to first class train travel. On a train, the seats are wider and so are the corridors. You can get up without the fear of getting stuck behind

Relatively soon, if recent media features are to be believed, you’ll be able to do that in Dubai, too. Hop on a train, enjoy, step out and go “Ah! Riyadh!”. Well, it doesn’t have the same ring to it as Venice, but the principle is the same. Train travel is coming to the GCC and both, the KSA and the UAE government, recently announced that, regular trains aside, there will be special luxurious trains for scenic routes and traveling in style. Think Dubai Metro Gold Class, but tons better.

Right, you might say, but

Additionally, we all know the hotel chains that have private jets and yachts. One of them rhymes with “Hive”, the other one doesn’t really rhyme with anything useful. Once we have a GCC-wide rail network, will we see hotel chains creating private trains?

Will the GCC rail network be connected to Interrail? If so, let’s prepare for an influx of backpackers.

Mostly, though, I think train travel will really boost tourism in many GCC countries. There’s currently

THE GLUTTONOUS SLOTH, HORECA CONSULTING WITH ATTITUDE

Running a restaurant? You’ll want a branch in or just outside a major train station.

very little incentive for someone who spends a week in Dubai to fly to Doha for a day or even further to Riyadh. Once trains are an option, people will think about the scenic journeys that await and the luxury that abounds on such long-distance lines.

For others, it’ll mean a quicker connection to friends and families in other parts of the GCC. Standard train travel is often cheaper than flying and indefinitely more comfortable than taking a bus. It feels like the arrival of trains in the GCC is going to open the next chapter of tourism and that’s not even looking at it from a sustainability angle (which most regional governments increasingly do). It’s a matter of hassle-free traveling. Think taking the Eurostar from London to Paris. Sure,

boarding takes slightly longer now that the UK isn’t in the EU anymore, but it’s still only a fraction of an airport check-in.

The GCC is lucky in that the countries are building the most modern railroads currently possible, so highspeed connections will be the standard. I recently took a train from Munich to Berlin – a distance not too dissimilar to traveling from Dubai to Doha. It took 4 ½ hours. I had WIFI. I had legroom. I was able to order my favourite food right to my seat at a time of my choosing. And it was 3 hours faster than taking the car and about an hour faster than taking the plane.

I firmly believe that with an expand

that are currently underserved and, because there’ll surely be more train stations than airports in the region at some stage in the future, that’s a business niche worth looking into and adapting to.

“THERE’S CURRENTLY VERY LITTLE INCENTIVE FOR SOMEONE WHO SPENDS A WEEK IN DUBAI TO FLY TO DOHA FOR A DAY OR EVEN FURTHER TO RIYADH. ONCE TRAINS ARE AN OPTION,

FUELLED BY PASSION

Azar Saliba's Journey to Jumeirah Al Naseem

Jumeirah Al Naseem is often described as royal, luxurious, contemporary, and artistic, capturing the essence of a remarkable beachfront hotel. Nestled within Madinat Jumeirah, one of Dubai's largest resorts, it boasts breath taking views of the Arabian Gulf and is enveloped by lush gardens and serene waterways.

This exceptional destination stands out for its stunning location, showcasing the beauty of the seaside and the captivating surroundings. The contemporary design of Jumeirah Al Naseem adds to its allure, blending seamlessly with the natural landscape while exuding a sense of elegance and sophistication.

Guests at Jumeirah Al Naseem can delight in the extraordinary dining experiences offered. The hotel

boasts a diverse selection of exceptional restaurants, where culinary masterpieces await to tantalise the taste buds and satisfy every palate.

The accommodations at Jumeirah Al Naseem are synonymous with luxury and comfort. From exquisitely furnished rooms to expansive suites, guests can indulge in a lavish retreat that reflects the highest standards of hospitality.

The hotel's world-class facilities further enhance the guest experience. Whether lounging by the pool, staying active at the fitness centre, or pampering oneself at the luxurious spa, Jumeirah Al Naseem offers an array of amenities that cater to every need.

Its proximity to popular attractions allows guests to easily explore and immerse themselves in Dubai's vibrant culture and experiences.

“THIS PROFESSIONAL JOURNEY HAS MOULDED ME INTO A SEASONED HOTELIER, ENRICHED BY AN ARRAY OF EXPERIENCES AND AN UNWAVERING COMMITMENT TO PURSUING EXCELLENCE.”

AZAR SALIBA, GENERAL MANAGER, JUMEIRAH AL NASEEM

Azar Saliba, the General Manager of Jumeirah Al Naseem, leads from the forefront of this prestigious hotel within the Jumeirah Group. His journey with Jumeirah began when he joined as the director of rooms at Jumeirah Beach Hotel. Recognising his exceptional talent and unwavering dedication, he swiftly ascended the ranks, assuming the general manager role for Jumeirah Al Qasr and Jumeirah Dar Al Masyaf.

Azar took on the significant responsibility of general manager at Jumeirah

Al Naseem, bringing his expertise and leadership to this esteemed property. Throughout his time with Jumeirah, Saliba has consistently demonstrated his unwavering commitment to excellence and a deep understanding of the hospitality industry. His extensive experience and proven track record make him a valuable asset to the Jumeirah brand. We had the opportunity to speak with Azar about his successful career in the hospitality industry and the achievements of Jumeirah Al Naseem thus far.

Azar's hospitality journey started during his early years when a profound wanderlust for exploring the globe took hold. This interest in travel guided his aspirations to build a career in the dynamic realm of hospitality. "With an eager spirit, I embarked on my expedition in the front office, eagerly delving into various facets of the hotel industry, eventually leading me to discover my distinctive niche within the expansive world of hospitality. This professional journey has moulded me into a seasoned hotelier, enriched by an array of experiences and an unwavering commitment to pursuing excellence. I consistently remind my team that, just as I started at the front office and ascended to the position of a General Manager, they too can achieve the extraordinary if they wholeheartedly dedicate themselves to the goal."

Dubai's vibrant and captivating tourism and hospitality sector is unlike anything else, and Jumeirah Hotels & Resorts' remarkable legacy and integral role in shaping this landscape caught Azar's attention. "Jumeirah felt like a natural fit. My journey started in 2008 as Director of Rooms at Jumeirah Beach Hotel. This position saw me take responsibility for the smooth running and operations of guest services, reservations, and concierge, among other departments. After succeeding in my first role, I was promoted to Executive Assistant Manager of Rooms before transitioning to Resident Manager.

“TODAY, IT STANDS PROUDLY AS A PINNACLE OF LUXURY HOSPITALITY, WITH 13 EXCEPTIONAL PROPERTIES IN THE UNITED ARAB EMIRATES, INCLUDING BREATH TAKING BEACHFRONT HOTELS AND DISTINGUISHED CITY ESTABLISHMENTS."

I spent a year assisting the General Manager at the ultimate family destination. In 2010 I worked at Bab Al Shams Desert Resort and Spa. Then in 2011, I lent my expertise to Jumeirah Creekside Hotel during the pre-opening phase.

By 2012 I was appointed Hotel Manager of Jumeirah Mina A'Salam, the first hotel to open at Madinat Jumeirah in 2003, and a leader in the world of luxury travel. After successfully running the day-to-day management of Jumeirah Mina A'Salam, I joined sister hotels Jumeirah Al Qasr and Jumeirah Dar Al Masyaf as Hotel Manager in 2013. I was later promoted to General Manager in 2015. And I am privileged to be the General Manager of Jumeirah Al Naseem today, a property

that completed the Madinat Jumeirah tetralogy."

At Jumeirah Al Naseem, Azar and his dedicated team are driven by the goal of offering experiences and services that make guests feel as if they have found their second home. Through

their collective efforts, they have achieved remarkable milestones, constantly raising the bar for guest satisfaction. Consequently, Jumeirah Al Naseem has garnered significant recognition and accolades over the years, affirming its status as a destination of unparalleled excellence.

“With Dubai ranked as the number one destination in TripAdvisor's 2023 Travelers' Choice Awards, we have witnessed a growing desire for exploration and travel, which has led to a successful first half of the year for our hotel. We are humbled by our surpassed expecta-

tions across all performance indicators, showcasing our guests' renewed interest in creating unforgettable memories at Jumeirah Al Naseem. Every aspect of our guest's stay, from arrival to departure, is meticulously curated and looked after, enveloping guests in unparalleled comfort. As we look ahead, we confidently embrace the future, anticipating the potential for continued growth and success in the upcoming year.” Adds Azar.

Sustainable hospitality has emerged as the most vital conversation in the industry today.

With growing environmental concerns and a greater emphasis on social responsibility, adopting sustainable practices is paramount.

Jumeirah Al Naseem upholds sustainable and inclusive practices across the hotel, including initiatives such as eliminating single-use plastics across their supply chain and implementing innovative food waste management systems, and incorporating smart building and guestroom management systems to reduce waste and energy consumption optimising energy usage across all properties. Jumeirah Al Naseem is also home to the Turtle Lagoon, which monitors the progress and condition of rescued sea turtles before releasing them back into UAE waters. Together with Dubai Turtle Rehabilitation Project (DTRP), the hotel plays a crucial role in wildlife preservation by hosting regular workshops educating communities and guests on marine biology and sea turtles' local and global plight. They have saved and rescued over 2,000 sea turtles and look forward to releasing more turtles on June 16th to celebrate World Sea Turtle Day (an event adored by the hotel's little guests).

A Hotel General Manager holds a pivotal role in ensuring the seamless operation and overall success of the establishment. Apart from possessing a comprehensive understanding of the industry and taking charge of strategic direction, policy establishment, and guest satisfaction, their leadership and

decision-making skills play a vital role in driving profitability and upholding the hotel's reputation.

According to Azar, a successful GM goes beyond personal achievements and focuses on the collective accomplishments of their team. Creating an environment where every team member's voice is heard fosters a culture of open communication, empowering individuals to surpass expectations with engagement and creativity.

Azar emphasizes that a GM's influence is reflected in the harmonious coordination of operations, guest satisfaction, and the enduring legacy they shape. By demonstrating dedication and compassionate leadership, a GM leaves a profound and lasting impact on both guests and colleagues, ultimately contributing to the hotel's long-term success.

Good leaders, like Azar, recognise the immense value of empowering their staff. Understanding that a motivated and engaged team is essential, Azar fosters an environment of support, trust, and autonomy. By nurturing a sense of ownership and accountability, he encourages his team to explore their creativity and embrace innovation. Through empowerment, staff members feel valued, leading to heightened productivity, job satisfaction, and overall success for the organisation. Azar's deep understanding of the power of empowerment drives his commitment to cultivating a team that thrives and achieves remarkable results.

“THE JOURNEY WAS NOTHING SHORT OF INSPIRING. JUMEIRAH GROUP HAS EVOLVED INTO A SYMBOL OF SOPHISTICATION, EMBODYING THE ESSENCE OF LUXURIOUS TRAVEL AND GENUINE ARABIAN HOSPITALITY."

"I have the pleasure of working with the most capable colleagues. To keep the team motivated, we initiated a series of initiatives; The Empowerment Programme enables colleagues to independently make decisions without relying on their line manager. Through training, colleagues gain the confidence to make sound decisions resulting in faster resolution of guests' inquiries.

The SPARK Team Building Programme is an inclusive sports activity that encourages camaraderie among colleagues through departmental competitions. It aims to strengthen the bond of the team and promote cross-departmental interaction. Every month, we have our GM Communications Meeting, an opportunity to acknowledge and celebrate our colleague's contribution to the group's success and encourage open communication.

Many colleagues are recognised throughout the year, sometimes receiving gifts that immerse them in the luxury lifestyle they offer guests. Lastly, we initiated Tawasul Events

to build a professional community for UAE National colleagues seeking career guidance. During the event, colleagues can interact with me to address concerns and elevate their working environment. It provides mentoring opportunities by their respective heads of Departments,

resulting in career progression, and some have successfully transitioned to working in the public and private sectors with excellent positions. As leaders, it becomes our responsibility and privilege to foster the development of the upcoming generation of hoteliers. The hospitality

industry is truly blessed, as it revolves around people and holds a promising future filled with endless potential."

Navigating the delicate balance between professional success and family life has its challenges, but for Azar, it has become a source of motivation in his role as a General Manager. Azar's professional drive is fuelled by a passion for tangible results, with a relentless pursuit of embracing new challenges that offer unparalleled growth opportunities. And while his career demands dedication and focus, he finds absolute joy and fulfilment in cherishing precious moments with his daughters, Thea, and Sophie, who are his ultimate source of happiness. They hold the central place in his world, serving as the catalyst behind his determination and the pride that propels his endeavours.

Their presence is a constant reminder of the importance of balance and the profound impact one can have on the lives of others.

After spending a decade and a half with the Group, Azar has witnessed the brand grow from strength to strength first-hand. "Jumeirah Group holds a special place in the hearts of many as we celebrated the Group's 25th-anniversary milestone last year, and since the inauguration of Jumeirah Beach Hotel, I have been honoured to witness the company's extraordinary growth and transformation. Today, it stands proudly as a pinnacle of luxury hospitality, with 13 exceptional properties in the United Arab Emirates, including breath taking beachfront hotels and distinguished city establishments. The journey was nothing short of

inspiring. Jumeirah Group has evolved into a symbol of sophistication, embodying the essence of luxurious travel and genuine Arabian hospitality. It has also expanded its footprint across the globe, leaving a lasting mark on renowned destinations like Capri, the Maldives, Bali, and London. The distinctive fusion of luxury, comfort, and stunning surroundings that the properties offer continues to captivate travellers worldwide.

Moreover, Jumeirah Group remains committed to strengthening its presence in the GCC region, continually striving to extend its reach and influence. Over the past 18 months, it has successfully introduced exceptional resorts in Oman and Bahrain, solidifying its position as a leading provider of luxury hospitality in these countries.

By strategically entering these crucial markets, it has diversified its portfolio and responded to the growing demand for premium accommodation in these regions."

At the heart of Azar's aspirations lies a relentless dedication to achieving exceptional results alongside his team. Committed to high-quality standards, he envisions a continuous pursuit of excellence across all aspects of his work. While financial success is crucial for long-term growth, Azar's focus extends beyond profitability. He recognises the importance of cultivating a loyal customer base and crafting personalised experiences that cater to the evolving needs of today's luxury travellers.

By seamlessly blending modern interiors, award-winning cuisine, and a holistic approach to well-being, Azar aims to forge deep connections between individuals, cultures, and communities. His vision transcends conventional hospitality, aiming to curate unforgettable journeys that leave a lasting impact on guests around the globe.

DURING THE NEXT FEW MONTHS OF SUMMER, GUESTS CAN ENJOY AN 'EXCEPTIONAL STAYCATION' EXPERIENCE BY THE GROUP - AN EXCLUSIVE OFFER TO UAE RESIDENTS WHERE THEY CAN AVAIL UP TO 30% OFF THE JUMEIRAH FLEXIBLE RATE AND ENJOY AN ARRAY OF BENEFITS. INTERNATIONAL GUESTS CAN TAKE ADVANTAGE OF THE 'SUMMER ESCAPES' OFFER WITH UP TO 25% SAVINGS, AND SUITE GUESTS CAN ENJOY USD 100 IN RESORT CREDIT, WITH EXCLUSIVE ACCESS TO SUMMERSALT BEACH CLUB AND MORE.

Q&A WITH CHRIS FRANZEN General

Manager,

Waldorf

The Waldorf Astoria Lusail hotel in Doha is an exceptional destination that epitomises luxury and sophistication. This renowned hotel is full of elegance and world-class amenities that promises guests an unforgettable experience.

Situated along the Arabian Gulf, the Waldorf Astoria Lusail, Doha is just a 20-minute drive from the airport and 10 minutes from the bustling central business district of Doha. It boasts an impressive range of accommodations, including 429 elegantly designed and spacious guest rooms, suites, and 1-, 2-, and 3-bedroom apartments.

As part of the renowned Waldorf Astoria brand, the resort provides its signature Personal Concierge service, offering effortless luxury and genuinely elegant service throughout the entire stay, from pre-arrival to departure.

Astoria

Lusail, Doha

With over 30 years of experience in the hospitality industry, General Manager Chris Franzen is a seasoned hotelier who has a deep-rooted understanding of fine dining and creating remarkable guest experiences. His passion lies in curating unforgettable moments that embody the essence and culture of the destination. With a wealth of knowledge and expertise, Chris is dedicated to ensuring that every guest at the hotel receives an exceptional and personalised experience that truly reflects the unique fabric of the location.

What, in your opinion, is the most important role of a General Manager?

As the General Manager of a luxury hotel, my primary responsibility is to refine and oversee all aspects of the property's operations and management. This includes managing departments such as housekeeping, food and beverage, front desk, financial management, market-

ing, and security. As a GM, it is crucial to maintain the high standards of luxury and service that our guests expect. This involves ensuring that each department operates efficiently and effectively, while continually seeking ways to enhance our services.

Furthermore, I consistently monitor the competition to ensure that we stay ahead and provide our guests with the best possible experience. This requires keen attention to detail and a deep understanding of industry trends and demands. Our business is constantly evolving, and we must proactively stay ahead of the game.

In addition, understanding what is important to the younger generation is essential. The values and philosophy of the younger generation have significantly evolved, and as a manager, I must adapt my management style to accommodate these changes. Simultaneously, I am responsible for the wellbeing and happiness of my employees, ensuring they remain motivated to deliver exceptional service to our guests.

Hospitality is a 24-hour business that requires constant attention and care.

Each day brings unique challenges and opportunities, as I collaborate with people from diverse backgrounds and cultures, each with their own values and perspectives. However, at the core, respect and a shared goal unite us. As a dynamic individual, I find joy in exploring new opportunities and challenges that come my way, even if it means adjusting personal plans or working on holidays.

When did your career in hospitality start?

My career in hospitality began at a young age while growing up in Zermatt, Switzerland, where my family owned a hotel. As a thirdgeneration hotelier, I knew from the start that I wanted to follow in my family's footsteps. I was fortunate to have extensive travel experiences at a young age, which further fuelled my passion for the hospitality industry.

I completed my education in Switzerland, earning degrees in Culinary Arts as a Chef and Sommelier, with top grades in my state.

I continued my studies at the Australian International Hotel School in Canberra and later at Cornell University in the USA, where I

acquired valuable skills that have been instrumental in my career.

Throughout my professional journey, I have gained extensive experience working for various small luxury boutique hotel operators before joining Hyatt and

later Hilton. I embarked on my Hyatt journey in 1999 in Dubai and had subsequent opportunities in Muscat, Moscow, Doha, and Mumbai. Finally, I joined Hilton as the General Manager of the luxurious Waldorf Astoria in Lusail, Doha.

How did you get selected for this position?

I was selected for this position based on my extensive experience in the hospitality industry. Throughout my career, I have worked in luxury, upscale, and select service operations in both urban and resort environments. Additionally, I have been involved in pre-opening processes and have overseen the development and opening of several hotels in my capacity as an Area Vice President.

Chris Franzen, General Manager, Waldorf Astoria Lusail, Doha

Following my tenure at the Grand Hyatt Mumbai Hotel & Residences in India, I was fortunate to be offered the role of pre-opening General Manager with Hilton at the Waldorf Astoria Doha Lusail. The experiences I gained along the way have prepared me for this role, and I am grateful for the opportunity to continue growing as a leader in the hospitality industry.

What makes Waldorf Astoria Lusail, Doha stand out in Doha's hospitality offerings?

Waldorf Astoria Lusail takes great pride in offering an exceptional experience that combines luxurious facilities with unparalleled service. Our resort, located in the heart of the city, provides guests with the ultimate in luxury and relaxation. Our opulent rooms, residences, and sky villas offer expansive balconies with breath taking

views of the Arabian Gulf, creating a truly indulgent escape. With direct beach access, we are the only hotel in Lusail that offers this unique opportunity for guests to enjoy the sun and the water.

In addition to our luxurious amenities, we provide a range of resort-style facilities, including family-friendly pools, a waterpark, private cabanas, kids' and teenagers' clubs, and a full-service high-end spa called ESPA Life. Moreover, our seven exceptional food and beverage venues offer stunning views of the Gulf while delivering unique destination dining experiences.

We take great pride in providing distinctive amenities that set us apart from the competition, ensuring our guests have an unforgettable experience. At Waldorf Astoria Lusail, we are dedicated to providing our guests with timeless luxury in an inspiring environment that reflects Qatar's heritage, while anticipating the needs of discerning travellers.

Tell me about the only 'ESPA Life' Spa in the Middle East and the seven famous restaurants.

Waldorf Astoria Lusail boasts the only ESPA Life spa in the Middle East, representing the epitome of luxury, elegance, and exclusivity. This multi-floor spa facility includes 19 signature treatment rooms, extensive thermal experiences, traditionally inspired hammams, a state-of-the-art fitness centre, and a mindful studio for lifestyle classes. Additionally, the spa offers suites for beauty and grooming services, providing a sanctuary for physical and mental regeneration and relaxation. Our skilled thera-

pists are trained to provide guests with an unforgettable experience that helps them rejuvenate and unwind both physically and mentally. Our dining offerings are equally exceptional and exclusive. We offer seven world-class restaurants that showcase culinary mastery from around the world.

Sushisamba Doha, interna-

tionally acclaimed, features the brand's very first beach club, drawing culinary inspirations from Japan, Brazil, and Peru. Scarpetta offers an authentic New York Italian flair, while Bywater provides a more casual all-day dining experience. Peacock Alley is inspired by the heritage of the Waldorf Astoria and offers guests afternoon tea

with a selection of high-end teas, pastries, and appetizers. The Highmore is one of Qatar's most exclusive establishments, offering private dining experiences, and Wyd Erth's menus are dedicated to healing and wellness. The vibrant lounge-on-thebeach Praia offers a wide range of hors d'oeuvres and beverages.

All of our dining venues are set to become the most sought-after destinations in Qatar, where guests can enjoy stunning views of the Arabian Gulf while experiencing unparalleled refinement and sophistication.

What are your aspirations for the new hotel?

Our aspiration at Waldorf Astoria Lusail, Doha is to offer a unique and exceptional experience that surpasses our guests' expectations. We continually work on curating new packages that cater to various interests and occasions, from familyfriendly activities to romantic retreats and world-class dining experiences. With our superb facilities, such as the waterpark, private cabanas, high-end spa, and fine dining restaurants, we aim to provide a luxurious and unforgettable stay for all our guests.

PAN-SEARED SALMON WITH FRESH GARDEN VEGETABLES, HERBED DEMI-GLACE AND RED PEPPER CHICKPEAS REDUCTION

INGREDIENTS

VEGETABLES

• 120 g Brussle sprouts

• 100 g Jumbo Asparagus

• 80 g Baby carrots

• 25 g Potato mash powder

• 30 g Yellow baby beetroot

• 15 g Micro herbs

• 120 g Pumpkin

DRY STORE

• 1 Tin Chick peas

• 15 g Chicken seasoning

• 20 g Salt

• 20 g Black pepper

• 15 g Salt fakes

PROTEINE ITEMS

• 2 pcs Whole quail

• 200 g Salmon fillet

NESTLE® PRODUCTS

• 20 g MAGGI® Chicken Seasoning Powder

• 20 g CHEF® Demi Glace

• 20 g MAGGI® Mashed Potato

> Wash, peel, and grill vegetables, then place in the oven for 12 minutes at 150 degrees.

> Marinate salmon with olive oil, salt, pepper, and rosemary.

> Sear on a pan on both sides, then place in the oven at 150 degrees for 10 minutes.

METHOD FOR THE REDUCTION

> Marinate red bell peppers with olive oil, salt, and pepper.

> Roast in the oven for 18 min at 180 degrees.

> Peel the skin and blend with chickpeas (add seasoning as desired).

> Add MAGGI® Mash Potato mix and CHEF® Demi Glace mix for added flavouring and plate the rest of the cooked ingredients.

Your favourite quote

Nothing is impossible.

Your favourite 5 min meal

I enjoy a clear vegetarian soup.

Name the ingredient that you couldn’t live without I would have to say, lentils.

Can you give us a glimpse of your career journey so far?

Certainly! I can provide you with a glimpse of my career journey so far. I began my career working with the esteemed Oberoi Group, where I gained valuable experience in the hospitality industry. Following that, I had the

VIKRANT RAWAT

EXECUTIVE CHEF

opportunity to work with Carnival Cruise Line, where I further honed my skills in providing exceptional guest experiences. Subsequently, I joined Marriott and have also been involved in the restaurant and catering business, where I gained insights into the intricacies of food and beverage operations.

What’s your favorite dish to eat and why?

Indulge in the simplicity and comfort of a home-style Dal Tadka, prepared with love and authenticity, just like mom's cooking.

What are you cooking up today? Tell us more about the dish. Today I will be making a slow roasted whole quail with fresh garden veggies, along with mini-Yorkshires.

As a chef, what are the top ingredients and products you’re using these days?

I find myself more into healthy protein-based ingredients these days be it vegetarian or non-vegetarian.

What are some of the most recent important food trends you can tell us about?

Some of the most recent significant food trends include the rise in popularity of plantbased diets, the increasing demand for vegan options, and the growing interest in the ketogenic (keto) diet. These

trends reflect the shifting consumer preferences towards healthier and more sustainable eating choices.

What would you advise suppliers and foodservice professionals who are looking to offer their best to the market and meet demand?

To support each other and to make this industry safe and satisfactory.

What is your definition of good food?

Simple, healthy and made with love.

What is your biggest achievement as a chef?

My greatest achievement as a chef has been embracing a philosophy of open knowledge sharing, where there are no hidden secrets.

What is your go-to dish to make for family and friends?

When it comes to preparing a meal for my family and friends, my go-to dish is to create a spread of home-style retrostyle food.

INDIAN NATIONAL, VIKRANT HAS MORE THAN 18 YEARS OF CULINARY EXPERIENCE, 12 OF WHICH ARE IN THE UAE.

QATAR'S HOSPITALITY LEADERS 2023

On May 24th, we proudly brought our esteemed Leaders in Hospitality Awards to Qatar, marking our debut in this remarkable country. The vibrant city of Doha served as our gracious host, setting the stage for an extraordinary awards ceremony dedicated to the hospitality industry. We extend our heartfelt congratulations to all the nominees, and in this special feature, we will shine a light on each deserving winner. Throughout the night, we focused on forging connections, fostering partnerships, and embracing the spirit of celebration. We recognised and honoured the exceptional hospitality brands that thrive in this region and the resilient individuals who contribute

their expertise to the sector. To ensure a diverse and exciting event, we introduced new categories. We carefully reviewed hundreds of nominations from outstanding hotels and F&B brands in the area, ultimately presenting you with the esteemed Leaders of Hospitality in Qatar 2023. We look forward to our next visit to Qatar. We extend our heartfelt gratitude to all our sponsors who made the night truly exceptional. Your unwavering support and collaborative efforts are invaluable to us, and we take immense pride in our partnership with each and every one of you. We eagerly anticipate embarking on numerous future successes together.

SERVICED APARTMENTS OF THE YEAR

KEMPINSKI

RESIDENCES AND SUITES WEST BAY

MID-MARKET HOTEL OF THE YEAR

RADISSON BLU HOTEL | DOHA

HOTEL SPA OF THE YEAR

MAYSAN DOHA | LXR HOTELS & RESORTS

HIGHLY COMMENDED

GUERLAIN SPA ST. REGIS, DOHA

LUXURY HOTEL OF THE YEAR

RAFFLES | DOHA

CASUAL DINING RESTAURANT

AHWET ZEITOUNA

LUXURY BOUTIQUE HOTEL OF THE YEAR

BEST RESTAURANT INTERIOR

FINE DINING RESTAURANT

CARBONE | AL MAHA ISLAND

BEST INDIAN RESTAURANT RIYASAT

BEST ITALIAN RESTAURANT

LUCIA’S

BEST MIDDLE EASTERN RESTAURANT EM SHERIF | AL MAHA ISLAND

BEST EAST ASIAN RESTAURANT

HAKKASAN

BEST THEMED RESTAURANT BELHAMBAR

SUSTAINABLE RESTAURANT OF THE YEAR

PURA VIDA | AL MAHA ISLAND

DISRUPTOR OF THE YEAR

WALDORF ASTORIA | LUSAIL DOHA

RESORT OF THE YEAR

BANANA ISLAND RESORT DOHA | ANANTARA

HIGHLY COMMENDED

RIXOS GULF HOTEL DOHA

BEST HOTEL LOBBY

MONDRIAN | DOHA

HOSPITALITY TEAM OF THE YEAR

W DOHA | W DOHA HOTEL & RESIDENCES TEAM

LEADING NEW HOTEL

FAIRMONT

| DOHA

LEADING CLOUD KITCHEN

KLC VIRTUAL RESTAURANTS

LEADING BRUNCH CONCEPT

ROBERTO’S

BEST SEAFOOD RESTAURANT

SULTAN IBRAHIM

BEST BURGER JOINT

BLACK TAP

CATERING COMPANY OF THE YEAR

OUTSIDE CATERING | SHERATON GRAND DOHA RESORT & CONVENTION HOTEL

BEST NIGHTLIFE VENUE

BILLIONAIRE | DOHA

BEST HOTEL INTERIOR

MONDRIAN | DOHA

HOTEL F&B DIRECTOR OF THE YEAR

CEM AKŞAHIN | RAFFLES DOHA

BEST RESTAURANT TEAM OF THE YEAR

LPM RESTAURANT & BAR | DOHA

MARKETEER OF THE YEAR

CARINE NEHME | AURA GROUP

RESTAURANT MANAGER OF THE YEAR

VINCENZO DONATIELLO | ALBA BY ENRICO CRIPPA, RAFFLES DOHA

PASTRY CHEF OF THE YEAR

ELLAPAN BASKER BABU | BANANA ISLAND RESORT BY ANANTARA

CHEF OF THE YEAR

SUDQI NADAF | THE ST. REGIS DOHA

GENERAL MANAGER OF THE YEAR

SHERIF KASSEB | RIXOS GULF HOTEL DOHA

RISING STAR OF THE YEAR

NICOLYNE IGAMA | SHERATON GRAND DOHA RESORT & CONVENTION HOTEL

LIFETIME ACHIEVEMENT OF THE YEAR

WISSAM SULEIMAN | AL FARDAN PROPERTIES

food safety plans

Efficient. Compliant. Streamlined

Leveraging today’s IoT technology and Emerson’s comprehensive end-to-end services, our customers can rely on us to help their food safety plans become more efficient, compliant and streamlined in order to help grow their business.

Transmitters make it easy and cost efficient to cover an area with Bluetooth Low Energy to internet connectivity to centralize management of temperature monitoring with a fraction of the effort required by alternative technologies.

TRAVELLERS HOW TO REACH THROUGH SMART SUMMER CAMPAIGNS

85 percent of travellers plan to take at least two leisure trips in 2023, a great opportunity for advertisers to reach travellers with relevant offers through data-driven advertising

BY TERRY KANE, MANAGING DIRECTOR MIDDLE EAST & AFRICA AT THE TRADE DESK

With leisure travel returning to prepandemic levels, and Eid Al Adha as well as school summer holidays rapidly approaching here in the region, now is the opportune time for tourism, travel, and hospitality companies to start looking at how to reach summer travellers and potential guests. How? By creating personalised summer campaigns using AI-powered programmatic advertising.

The right message at the right time Powered by artificial intelligence (AI), programmatic advertising is a datadriven way of buying and selling advertising spaces across all devices, markets, and channels in real time. It can be used across multiple touchpoints, including display, video, digital audio, connected TV and even digital out-of-home, which means travel and hospitality organisations can reach their target audience whenever and wherever they are online. Programmatic advertising can also help them measure the effectiveness of their advertising campaigns, by providing real-time data on impressions, clicks, conversions, and therefore, real business outcomes.

AI-based technology allows travel, tourism, and hospitality marketeers to create personalised ads that reach potential guests based on a variety of factors, such as their interests, location, or even external factors like the weather. By connecting with customers who are more likely to be interested in their offerings, travel companies can increase the chances of conversion. Think about reaching potential guests

in Australia who are heading into winter with summer vacation offers in the Middle East, or those in Europe after a week of summer rain with last-minute

offers for a vacation in sunny Dubai. Dynamic creative optimisation (DCO) is one aspect of programmatic advertising that creates each advertisement individually based on data available in real-time technology, meaning that an advertiser can send the right message at the right time to the right audience.

2023 summer travel trends and insights

According to a study by American Express, a staggering 85 percent of travellers plan to take two or more leisure trips in 2023. The top trends this summer are experiential and sustainable travel. Seventy-four percent of global travellers care more about creating a travel experience that meets their expectations than about the cost,

which is particularly true for Gen-Zs and Millennials. Eighty-one percent of travellers worldwide state that sustainable travel is important, with 69 percent planning to travel sustainably this summer and 64 percent willing to consider less popular destinations to reduce environmental impact.

These traveler preferences can be instrumental in building marketing strategies for travel offerings. For example, if an eco-resort or property offers a unique experiential travel experience, these are the right consumers to reach. Through programmatic advertising, marketers can create ads that speak to specific traveler interests that resonate with them. This in turn helps increase engagement and drive bookings.

Leveraging the power of AI

With the support of AI, marketeers can accelerate their campaign performance

and maximise advertising budgets across channels, audiences, and inventory with real-time recommendations. As opposed to directly booked fixed campaigns, AI can identify the highestvalue audience segments and reach the right consumers with precision. For example, The Trade Desk sees over 1 trillion ad opportunities per day – that’s roughly 13 million every second. To make sense of all that data, AI helps to surface the right ad opportunities, to reach the right consumers, at the right time.

How Marriott achieved a nearly 300 percent uplift in bookings

Marriott has been very successful in using programmatic advertising on The Trade Desk platform. By using DCO technology, Marriott was able to boost bookings attributed to its campaign by nearly three times, resulting in a 55 per-

cent reduction in campaign cost. With the demand for travel on the rise and the need to stand out in an increasingly competitive landscape, travel organisations have a great opportunity to reach target audiences that are right for their brands and offerings by building a media strategy that capitalises on consumer interests and travel plans.

Through programmatic advertising travel companies can leverage data and signals around consumer interests to better reach them in real time.

TRENDSPOTTING HOLIDAY HOME

BY SVEN SCHNEIDER – VRMP, OPERATIONS MANAGER AT BNBME HOLIDAY HOMES BY HOTELIERS

The holiday home industry is a dynamic sector that continually adapts to meet the evolving needs of consumers. Staying informed about industry trends is vital for remaining competitive and delivering exceptional service to clients. Here we explore some of the current trends in the holiday homes industry and their potential impact on the future.

TREND #1 - Personalisation

One significant trend in the industry is personalisation. Today's consumers seek tailored experiences that cater to their individual needs and preferences. To meet this demand, holiday home companies are offering customised services and amenities. This may include customising the interior design of the holiday home, providing personal-

ised concierge services, and offering tailored activities and experiences. By delivering a personalised experience, holiday home companies can differentiate themselves from competitors and attract more clients.

TREND #2 - Sustainability

Sustainability is another trend gaining momentum in the holiday home industry. Consumers are increasingly conscious of the environment and seek eco-friendly holiday homes that promote sustainability and reduce their carbon footprint. This could involve utilising renewable energy sources, implementing water conservation measures, and adopting effective waste management practices. By embracing sustainable practices, holiday home companies can appeal to environmentally conscious clients and cultivate a positive brand image.

TREND #3 - Technology

Technology also plays a significant role in shaping the holiday home industry. Consumers now expect tech-savvy solutions, such as smart homes with integrated systems that allow remote control of lighting, temperature, and security. Additionally, seamless online booking and payment systems, virtual tours, and augmented reality experiences are becoming increasingly important. By leveraging technology, holiday home companies can enhance the client experience, streamline operations, and strengthen their brand.

TREND #4 – Health and

Wellness

Health and wellness is a trend that has been amplified by the COVID-19 pandemic. Consumers now prioritise holiday homes that promote health and wellness. This may involve offering healthy meal options, providing fitness equipment, or organising wellness retreats and activities. By catering to the health and wellness needs of clients, holiday home companies can differentiate themselves and tap into a growing market.

TREND #5 – Domestic Tourism

Domestic tourism has also witnessed a surge in popularity in recent years. Holiday home companies can capitalise on this trend by promoting domestic travel and designing customised offers and packages specifically for local consumers. This trend is expected to continue, and companies that cater to domestic tourism will be well-positioned for success.

CONCLUSION

In summary, the holiday home industry is ever-evolving, and luxury holiday home companies in Dubai must stay attuned to current trends to maintain competitiveness.

Personalisation, sustainability, technology, health and wellness, and domestic tourism are all significant trends shaping the future of the industry. By understanding and adapting to these trends, holiday home companies can differentiate themselves, attract more clients, and position themselves for long-term success.

FOR THE LOVE OF FRIED CHICKEN

Daring, bold, and unapologetic – a chat with Jailbird’s Chef

Alexi Mostert

When did your chef career begin?

My interest in cooking and food started from a young age. I have always been in and around the kitchen as a kid. Memories, moments, and significant food events in my life began with a basic love of eating simple, nourishing food. This emotional attachment to cooking sparked my career over a decade ago in South Africa, the motherland. Shortly

after, I found myself making my way up and working at WD~50 in New York City, which I would say kicked off my culinary journey.

What was the inspiration behind Jailbird?

It all started with a craving. Our team came together during COVID, the peak of culinary experimentation, and

thought about great fried chicken coupled with a strong brand. We had tasted good fried chicken, but the market lacked great, flavourful, and well-executed fried chicken. I got in the kitchen to make some, and the rest is history.

How do you remain competitive in the quick-service restaurant business?

Remaining consistent is key. From quality, service, relationships, and work environment, the Jailbird team strives to maintain consistency in everything we do. Over the years, we have built a community that ranges from our dedicated staff to our loyal clientele. Nurturing and maintaining these relationships is what keeps us going.

Tell us about the menu at Jailbird?

The menu at Jailbird is a clear representation of the brand. It is daring, bold, and unapologetic, offering more than just the sum of its parts. The sheer simplicity of the menu adds to its complexity. While designing the menu, we never shy away from experimentation and breaking norms.

What are the three most ordered meals at Jailbird?

The classic and OG Sando Melt, the Nashville Style, and the Korean BBQ tenders.

What makes Jailbird unique?

It all comes down to genuine care. The entire team, including every staff member and myself, has poured our souls into Jailbird. It is an understatement to say that this brand is homegrown. It has been carefully crafted by individuals who consistently push boundaries in marketing, operations, sourcing, cooking, and delivering. Colossal amounts of care have gone into Jailbird, which sets it apart.

“FROM QUALITY, SERVICE, RELATIONSHIPS, AND WORK ENVIRONMENT, THE JAILBIRD TEAM STRIVES TO MAINTAIN CONSISTENCY IN EVERYTHING WE DO."

DYNAMIC MARKET TRENDS IN THE MIDDLE EAST'S THRIVING F&B SECTOR

BY MICHAEL VAN SALLANDT, HEAD OF FUNCTIONAL FATS, APICAL

The Middle East's food and beverage (F&B) manufacturing industry has been experiencing significant growth in recent years, and it is expected to remain on this strong trajectory.

The fast-moving consumer goods (FMCG) market is projected to grow at a compound annual growth rate (CAGR) of 5.2% through 2026, driven by the region's diverse and rapidly growing population of more than 10 million people. The recent Ramadan season also depicted this with a projected leap in retail sales and consumer spending.

As the demand for F&B products continues to rise, manufacturers in

the Middle East are accelerating efforts to stay ahead of market trends while producing high-quality, innovative, and wide-ranging products to meet the evolving preferences of consumers.

Product Innovation and Diversification

Product innovation is a key driver for the Middle East's F&B manufacturing sector – and increasingly so. A surge in tourists vacationing in the region, as well as expatriates migrating to the region, is fuelling this growing demand. Manufacturers are constantly seeking to differentiate their products to meet the evolving preferences of consumers. This

includes developing new flavours and textures while expanding to plant-based and vegan options, which is increasingly apparent with hotels and restaurants diversifying their menus to cater to this booming segment.

F&B manufacturers are looking for alternatives to animal-based fats and oils, food ingredients that improve their product profile, and ingredients that are heat-stable and suit the local climate – Apical has been at the forefront of product innovation in this realm. As a leading producer of functional and specialty fats, its versatile product range made from sustainably sourced plant-based fats and oils offers the

same functional benefits as traditional animal-based fats and oils.

Better Ingredients; HealthConscious Population

Recent data shows that 60% of consumers in Europe, the Middle East, and Africa (EMEA) have become more conscious about their health following the COVID-19 pandemic. As it relates specifically to the Middle East, a survey found that 67% of the region's shoppers believe that they are now healthier when compared to the global average of 51%.

To ensure manufacturers provide healthier food options, many countries have taken various steps such as introducing regulations that limit the use of trans fat in food products, including the UAE. By developing a range of products that have zerotrans fats, Apical enables food manufacturers to obtain the same functional benefits as traditional fats and maintain the desired functionality and taste of their products – while meeting regulatory requirements.

When selecting palm oil-based food ingredients, partnering with suppliers that have been certified by the Roundtable on Sustainable Palm Oil (RSPO) is crucial – it ensures that the production of the end goods meets strict environmental and social criteria.

Rising Demand for Quality Substitutes

Basic oils and fats, alongside specialised fats for baking and chocolates, are key product segments for the Middle East. Many delicacies prepared by Arab households and expatriates regularly use such products as they play a key role in determining the taste, quality, and presentation of food items. As such, it is rather normal to see a spike in sales for these product segments during Ramadan and have it hold steady throughout each calendar year.

Cocoa Butter Replacer (CBR) in particular has seen strong demand from customers in the UAE and other GCC countries looking for high-quality ingredients. Similarly, there is also great demand for Cocoa Butter Substitutes (CBS) in countries such as Egypt. Both CBR and CBS are costeffective solutions that can

replace cocoa butter without compromising on product quality or sensory attributes. Used in many food products, including chocolates, confectionery, baked goods, and spreads, it is developed to mimic the same desirable texture, mouthfeel, and stability of cocoa butter.

Additionally, CBS and CBR enable manufacturers to cater to halal requirements in the Middle East as they can be sourced from halalcertified vegetable fats.

Sustainable Sourcing and Quality Assurance

In today's conscious consumer market, purchasing sustainably sourced products via a traceable and transparent supply chain has become a crucial factor. The F&B manufacturing sector in the Middle East is increasingly recognising the importance of sustainability to address environmental challenges and meet consumer expectations. By sourcing ingredients from reputable suppliers and conducting thorough quality testing, they are able to meet regulatory requirements, maintain consistent product quality, and build the trust of consumers.

With its role as a food ingredient provider, Apical has an unwavering traceabilityto-origin commitment and stringent quality control

measures in place to ensure the safety and integrity of its products. Despite the complexities of a highly fragmented and complex supply chain, Apical has achieved a 99.98% Traceability to Plantation (TTP), enabling manufacturers to rest assured that their ingredients are ethically sourced with evidence of the origin and journey of the ingredients. These traceability commitments also extend to Apical2030, a strategic sustainability initiative with ten time-bound targets across four strategic pillars, namely Transformative Partnerships, Climate Action, Green Innovation, and Inclusive Progress. Targets include a 50% reduction in GHG emissions by 2030, net zero by 2050, and partnering with communities to improve their welfare under the Sustainable Living Village program, among others. These commitments align with many of UAE's sustainability priorities, including the UAE Net Zero by 2050 strategic initiative.

To excel in the FMCG space, manufacturers must continuously monitor the pulse of F&B market trends, cater to evolving consumer needs, drive innovation to meet their changing demands, and enter new markets to capture growth.

THE ACCELERATION OF CLOUD KITCHENS IN THE MIDDLE EAST

BY NAJIB YAACOUB, DIRECTOR OF OPERATIONS – LAVOYA RESTAURANT GROUP

Food delivery is becoming an integral part of a customer’s daily habits due to the convenience, and with the younger generation becoming progressively tech-savvy, ordering food online is more preferrable. At Lavoya, I have seen first-hand the acceleration of cloud kitchens in the Middle East, to meet this demand. To further enhance our brand presence in the region we have launched our first venue in Dubai this June for our leading Lebanese street food concept, Barbar. The Barbar cloud kitchen will be our pilot location and depending on its success, we will expand the concept across the remainder of our portfolio in the coming months. The rationale behind adopting the initiative comes after already establishing flagships stores for each of our three brands. We recognised the ongo-

ing demand for delivery service and understood the benefits of expanding our brand operations without a physical dine-in location for customers. Overall, the future of cloud kitchens looks promising. The concept is highly cost-effective as it eliminates the need for expensive real estate, rent, and utilities associated with traditional brick-andmortar restaurants. They are also convenient ways for restaurants and businesses to expand their reach across the region.

Taking this into account, the format does come with certain challenges. Efficient management of operations, from preparing food to the correct handling of deliveries, is crucial and businesses must invest in the right technology and systems to successfully streamline these operations. At Lavoya, we continue to ensure we have the latest technological

advancements to competently handle processes, and we are committed to using lowwaste production techniques driven by technology.

The UAE market has seen an increase in its level of digitalisation and popularity of food delivery, making it an ideal market for cloud kitchen expansion. As the concept gains popularity, we have an opportunity to differentiate ourselves by providing a unique, high-quality customer service, however, it is important to note that brick and mortar restaurants continue to thrive due to the irreplaceable experience that encompasses more than just food, including the physical presence and atmosphere a restaurant brings. Physical restaurants provide a multi-sensory experience that cannot be replicated through a screen alone. The ambiance, decor, and overall atmosphere play a significant role in creating a memorable dining experience for customers.

At Lavoya, we recognise the importance of both cloud kitchens and physical restaurants. While cloud kitchens are ideal for customers who prioritise convenience and speed, physical restaurants offer a more immersive experience for those who want to savour their meal in a welcoming atmosphere. Combining the two through a hybrid approach enables businesses to reach a wider range of customers and diversify their offerings. This integrated approach ensures that customers have the freedom to choose the dining experience that suits their needs and preferences at any given time.

For example, a customer might order a meal from a cloud kitchen for lunch when they are short on time,

but then choose to visit the physical restaurant for dinner with friends or family to enjoy the ambiance and the full range of menu items. Alternatively, a customer might visit a physical restaurant and then order from the cloud kitchen for takeout on another occasion.

In addition to enhancing the customer experience, a combined approach also offers operational benefits for businesses. By utilising a cloud kitchen, businesses can optimise their operations by fulfilling orders more efficiently, reducing wait times and improving their delivery capabilities. Physical restaurants, on the other hand, offer the opportunity for businesses to create a brand presence and establish a loyal custom base through memorable dining experiences.

The fast-paced lifestyle and growing demand for convenience has also contributed greatly to the popularity of cloud kitchens operating in the region. However, in markets where food delivery services are not as popular, cloud kitchens may face the challenge of gaining acceptance.

In conclusion, the Middle East is witnessing a surge in cloud kitchen adoption, and Lavoya is committed to leveraging this trend to expand our reach and improve our overall operations. However, finding the right balance between cloud kitchens and physical restaurants is crucial in offering customers a comprehensive dining experience. By leveraging appropriate technology, robust systems, and a strategic approach, both cloud kitchens and brick-and-mortar restaurants can co-exist harmoniously and flourish within the Middle Eastern market.