Nestled by the coast of Lusail sits the splendor of Raf es and Fairmont Doha, where luxury is rooted in even the smallest details. Open the doors to mesmerizing hospitality and make memories in a world of sophistication.
Subtitled in Arabic
Contents
MIDDLE EAST TRAVEL MARKET REPORT
INSIGHT OUT CONSULTANCY, THE MIDDLE EAST RESEARCH CONSULTANTS FOR PHOCUSWRIGHT, UNVEIL KEY INSIGHTS AND TRENDS IN THE REGION’S DYNAMIC HOSPITALITY MARKET
YOUR ULTIMATE GUIDE TO GULFHOST 2024
Everything you need to know about MENA’s biggest hospitality equipment event of the year
28 THE FOOD HALL BOOM And why developers are taking notice
31 A RARE FIND
In a city that never sleeps
32 A TRIP TO MÖVENPICK RESORT AL MARJAN ISLAND
Fabien Chesnais is the General Manager of Mövenpick Resort Al Marjan Island, bringing a wealth of expertise and a proven track record in hotel management
36 LEADERSHIP IN MOTION
In the ever-evolving world of luxury hospitality, the role of leadership is critical in creating a seamless experience that captivates guests
76 THE FUTURE OF AIR TRAVEL
In the ever-evolving travel industry, airlines and travel agencies are increasingly turning to cutting-edge solutions to stay competitive
TOP 30 PR HOSPITALITY HOTSHOTS
Spotlighting public relations maestros in the region
EDITOR-IN-CHIEF
Seymone L Moodley seymone@bncpublishing.net
CEO
Wissam Younane wissam@bncpublishing.net
DIRECTOR
Rabih Najm rabih@bncpublishing.net
CREATIVE LEAD
Christian Harb chriss@bncpublishing.net
MARKETING EXECUTIVE
Aaron Joshua Sinamban aj@bncpublishing.net
DIGITAL EDITORIAL SUPPORT
Karan Moodley karan@bncpublishing.net
Images used in Hotel & Catering News ME are credited when necessary. Attributed use of copyrighted images with permission.
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What Our Featured Contributors Are Saying This Month
LI HAWKINS, Managing Director of Insight Out Consultancy
“The sector is rapidly evolving particularly with the acceleration of digital technology and the increasing demand for experiential travel.”
Contributors 01
EDDY MASSAAD, Founder & CEO, Swiss Butter
“Our philosophy is simple yet profound: to prioritise the long-term value and authenticity of our brand over the allure of quick profits and rapid expansion.”
ERNESTO SANCHEZ BEAUMONT, Managing Director Amadeus Gulf
“In today’s rapidly changing travel landscape, the adoption of NDC is becoming essential for travel sellers to remain competitive.”
FABIEN CHESNAIS, General Manager, Mövenpick Resort Al Marjan Island
"I am thrilled to share my journey to becoming the General Manager of Mövenpick Resort Al Marjan Island, a role that has been both challenging and immensely rewarding."
SUITE TREAT
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Experience the added luxury of QAR 750 credit to spend on dining in the hotel, and QAR 500 towards any Spa treatment.
Children aged 12 and below are welcome to indulge in the enchantment of complimentary dining.
Rates starting from QAR 3,500 per night
For reservations, please call +974 4030 7100 or email reservations.doha@raffles.com
Smells like Q4
Picture this: the crisp desert breeze, alfresco dining under twinkling lights, decorative lobbies; smells like Q4! Let’s be honest there’s no such thing as a quiet summer anymore, almost everyone I have spoken with has had a busy last few months and preparing for an even bigger next three months. The fourth quarter, also known as, “go time” is hospitality’s prom night. And we’re all hyped about it. According to the Middle East Travel Market Report featured in this issue, “the region’s
travel market is on a clear upswing with a 13% year-over-year growth recorded in travel gross bookings in 2023, which is five times higher than the growth in GDP in the region. The UAE’s travel market remains a dominant force in the region recording a staggering $44.5 billion in gross bookings in 2023, a 12% surge from the previous year.” And yes, you guessed it these numbers are most likely going to increase in 2024 with the next three months contributing significantly to the overall travel and tourism growth of the year.
In this issue we look at the key insights and trends from the Middle East Travel Market Report, we also understand how an airline retailing solution called New Distribution Capability (NDC), is reshaping how airlines and travel sellers interact with consumers, unlocking new opportunities for personalisation, differentiation, and growth. We visit Mövenpick Resort Al Marjan Island for a chat with the GM and introduce our PR Hotshots feature, where we celebrate some of the region’s PR professionals. These are the people who work tirelessly behind the scenes, shaping the stories that make our industry stand out. To everyone who made the effort to support and collaborate with us, your support and enthusiasm goes a long way.
Here’s to making this winter one to remember. Cheers to the journey ahead!
SEYMONE L MOODLEY EDITOR-IN-CHIEF seymone@bncpublishing.net
Seymone Leigh Moodley seymonemoodley
B RING ING TH E U NCONVE NTIONAL TO YOU R B U S IN ES S CONVE NTIONS
Dubai’s dining landscape is about to get a lot more exciting with the arrival of OAK, the city’s first and only Asian-inspired, woodfire restaurant and shisha lounge. Located in the heart of Jumeirah 3, Umm
OAK BRINGS THE FIRST ASIANINSPIRED AND WOOD-FIRE TO DUBAI’S SHISHA SCENE
Suqeim 3, with stunning views of the iconic Burj Al Arab, OAK promises a one-of-a-kind experience that blends the best of Asian cuisine with the beloved tradition of shisha.
DUBAI’S NEW PERUVIAN HOTSPOT SET TO OPEN SOON IN MEDIA CITY
Get ready for an elevated dining experience as JATO, a sophisticated Peruvian restaurant and lounge, prepares to open its doors on the 43rd floor of Media One Tower in Dubai Media City. Set against the backdrop of Dubai’s stunning skyline, with views spanning from Blue Waters and Palm Jumeirah to Burj El Arab, JATO promises to redefine upscale lounging in the city.
OMNIYAT LAUNCHES THE ALBA AT MONACO YACHT CLUB: A $1.9 BILLION FIRST MIXED-USE DEVELOPMENT
OMNIYAT, Dubai’s leading visionary developer, officially announced the launch of its latest architectural masterpiece – The Alba – at the recent Monaco Yacht Show. The launch event on September 26th brought together a select group of VVIP customers and the media to celebrate this groundbreaking mixed-use destination on Dubai’s coastline. The project is valued at AED 7 billion ($1.9 billion).
Rotana, one of the leading hotel management companies in the Middle East, Africa, Eastern Europe, and Türkiye (MENAT), announced its ambitious expansion plans for the region and beyond at the Future Hospitality Summit World (FHS).
Driving Rotana’s aggressive pipeline is the development of 43 new properties in 26 cities in the Middle East, Africa, Europe, and Türkiye by 2026. Once complete, the new properties will add 9,049rooms to Rotana’s inventory, taking its total keys to 30,225. These will bolster the group’s presence in key markets and complement its most recent openings, which include Beach Bay Hotel – Mirfa, the first Edge by Rotana property in Abu Dhabi, UAE, and Nova M Hotel Olaya Riyadh, the first Edge by Rotana in the Kingdom of Saudi Arabia (KSA). Launched as a new brand in 2022, the latest openings put the number of operational Edge by Rotana properties at seven, with another six hotels in the pipeline across the MENAT region.
GULF HOTELS GROUP SIGNS AGREEMENT WITH MARRIOTT INTERNATIONAL TO INTEGRATE GULF HOTEL BAHRAIN INTO THE ICONIC AUTOGRAPH COLLECTION BRAND
Gulf Hotels Group, a leading hospitality management company with over 50 years of industry experience, announced a strategic agreement with Marriott International to integrate its iconic hotel, Gulf Hotel Bahrain, into the Autograph Collection Hotels’ portfolio. The signing ceremony was held during the Future Hospitality Summit on the 30th of September in Dubai.
ACCOR AND THE SUMMARY EXECUTIVE PROPERTIES, SIGN LANDMARK DEAL FOR SWISSÔTEL’S VERY FIRST STAND-ALONE BRANDED RESIDENCES PROJECT
Accor, a world-leading hospitality group, is pleased to announce the signing of a groundbreaking new partnership with The Summary Executive Properties, for the world’s first standalone Swissôtel branded residences. Located on Dubai Islands, Swissôtel Waterfront Residences at Dubai Islands is expected to debut in 2027, offering 105 private homes alongside a mix of apartments and a penthouse.
HYATT REPORTS SECOND QUARTER 2024 RESULTS
Mark S. Hoplamazian, President and Chief Executive Officer of Hyatt, said, “We posted solid second quarter results demonstrating our differentiated positioning and continued momentum. System-wide RevPAR grew by 4.7% and net rooms growth was 4.6%, generating record gross fee revenue of $275 million in the quarter. Our pipeline reached a new record of 130,000 rooms, up 9% yearover-year, reflecting strong developer interest in our brands. We saw continued growth of the World of Hyatt loyalty program, with membership increasing by 21% year-overyear to a record 48 million members. These achievements demonstrated the strength of our asset-light earnings model, which is designed to deliver strong free cash flow and enhance shareholder value.”
Atlys, the revolutionary digital visa application platform, is proud to announce its official launch in the UAE. Since its founding in 2021, Atlys has been committed to eliminating the hassle and stress associated with visa applications. With its expansion into the UAE, the company aims to provide seamless and efficient visa processing for the region’s large expatriate population.
ROTANA APPOINTS KARIM EL HORR AS CORPORATE DIRECTOR OF OPERATIONS
MIDDLE EAST TRAVEL MARKET REPORT
Insight Out Consultancy, the Middle East research consultants for Phocuswright, unveil key insights and trends in the region’s dynamic hospitality market
The annual Middle East Travel Market Report predicts the upward swing in the Middle East Travel Sector is set to continue with 40% growth forecasted through 2027 surpassing a staggering $127 billion in bookings, propelled by digital transformation and infrastructure investments
Insight Out Consultancy, a leading hospitality consultancy, renowned for its pioneering hospitality market insights, has once again partnered with Phocuswright, the world’s foremost authority on global travel research, to contribute to the annual Middle East Travel Market Report. Since the report's launch in 2012, Insight Out Consultancy has been instrumental in its development. The latest edition forecasts a remarkable 40% growth in the region’s travel sector with bookings surpassing $127 billion by 2027, driven by substantial investments in travel infrastructure and increasing consumer demand.
The report reaffirms that the Middle East travel market is on a clear upswing with a 13% year-overyear growth recorded in travel gross bookings in 2023, which is five times higher than the growth in GDP in the region. The UAE’s travel market remains a dominant force in the region recording a staggering $44.5 billion in gross bookings in 2023, a 12% surge from the previous year.
Li Hawkins, Managing Director of Insight Out Consultancy commented, “Our collaboration with Phocuswright continues to provide vital data and insights into the Middle East’s rapidly expanding hospitality and travel landscape. The sector is rapidly evolving particularly with the acceleration of digital technology and the increasing demand for experiential travel. With these significant transformations in the travel landscape in the region, comes higher expectations from today's visitors to the Middle East who seek more profound, meaningful engagements that showcase the rich history and diverse traditions of the region.”
With over 15 years of experience in the Middle East’s travel and hospitality industry, Insight Out Consultancy is backed by a team of specialised consultants who engage in primary data collection and executive interviews within the hospitality, travel, and tourism sectors. Their research answers critical industry questions and delivers insights that drive the sector’s evolution. The consultancy has assisted in producing in-depth, data-driven research for numerous private and public organisations, including Amadeus, Jumeirah, Seera, and various GCC tourism bodies.
The latest Phocuswright report thoroughly analyzes the Middle East travel market, including market sizing, future projections, distribution trends, and insights into key travel segments such as air travel, hotels, and car rentals. The report's focus regions include the UAE, KSA, Egypt, and Qatar, providing detailed examinations of these key markets.
Left: Dubai Water Canal.
Right: Li Hawkins, Managing Director of Insight Out Consultancy.
KEY TAKEAWAYS FROM THE REPORT
United Arab Emirates: In 2023, the UAE soared to new heights as the dominant force in the Middle East travel market, achieving a staggering $44.5 billion in gross bookings, a 12% surge from the previous year. This impressive growth was fuelled by strategic investments in airline routes, hotels, and attractions, underpinned by the nation's advanced tourism infrastructure. The hotel sector expanded significantly, with a 16% rise in bookings, driven by a diverse range of accommodations and increased inbound and domestic tourism. The aviation sector, led by giants like Emirates and Etihad, also saw robust revenue growth, solidifying the UAE's role as a global aviation hub. Online Travel Agencies (OTAs) gained traction, with bookings expected to rise further in 2024. The UAE's focus on innovation, sustainability, and diversification in tourism positions it for ongoing growth, despite challenges like fluctuating demand and heightened competition from Saudi Arabia and Qatar.
Saudi Arabia: Propelled by ambitious projects and strategic investments, Saudi Arabia’s travel sector experienced a remarkable surge in 2023, with gross bookings reaching an impressive $17 billion, reflecting a 16% year-over-year growth. This growth was driven by rising domestic travel demand and increased inbound tourism, spurred by major developments like the Red Sea Project, Neom City, and AlUla. The hospitality sector saw notable gains, with occupancy rates, average daily rates, and revenue per available room rising.
Under its Vision 2030 initiative, Saudi Arabia is rapidly expanding its tourism infrastructure, including plans to triple its hotel room inventory by 2030 and significant investments in aviation, highlighted by the upcoming launch of Riyadh Air. The online travel market is also booming, capturing 48% of bookings in 2023, with further growth expected. This transformation is positioning Saudi Arabia as a premier global tourist destination, offering a wide range of experiences beyond its traditional religious tourism.
Middle: The Palm island, Dubai.
Bottom Right: Riyadh city towers in Saudi Arabia.
Bottom Left: Sandstone tombs in the desert land of AlUla Medina, Saudi Arabia.
Egypt: Surpassing expectations and setting new records, Egypt’s tourism industry flourished in 2023, drawing 14.9 million visitors and outpacing prepandemic revenue levels in Egyptian pounds. This success is credited to effective safety measures, strategic marketing, and a global surge in travel demand. Despite challenges such as currency devaluation, geopolitical tensions, and global economic fluctuations, Egypt's tourism sector remains resilient, with a 63% increase in gross bookings in local currency. The government’s ambitious plans, including expanding eco-friendly practices, diversifying accommodations, and enhancing infrastructure, aim to attract 30 million tourists by 2028.
Qatar: Building on the global spotlight from the FIFA World Cup 2022, Qatar’s travel industry continued to climb in 2023, with gross bookings nearing $16 billion, an 8% increase from the previous year. The country capitalised on the momentum from hosting the FIFA World Cup 2022 and the strategic expansion of Qatar Airways to attract more visitors. The hotel sector diversified, offering a broader range of accommodations from luxury to budget, while car rentals became increasingly popular as travellers explored beyond Doha. Looking ahead, Qatar's tourism strategy focuses on diversifying offerings, developing cultural and ecotourism attractions, and leveraging technology to enhance travel experiences. Despite challenges like maintaining hotel occupancy during off-peak seasons, Qatar's commitment to innovation and infrastructure development ensures sustained growth.
Digital Maturity and Transformation: The digital revolution in the Middle East travel market reached a tipping point in 2023, with online bookings accounting for a remarkable 46% of total gross bookings. This growth was driven by increased adoption of customer-facing technologies by travel suppliers and rising demand from a tech-savvy customer base. Online travel agencies saw a 14% year-over-year increase in booking values, with hotels making up 55% of these bookings. Airlines and car rentals also experienced substantial growth in digital bookings, contributing to the ongoing digital transformation of the region's travel industry.
Top: West bay Doha Qatar.
Right: Giza Pyramid Complex, Cairo, Egypt.
YOUR ULTIMATE GUIDE TO
GulfHost 2024
Everything you need to know about MENA’s biggest hospitality equipment event of the year
GulfHost 2024 is returning from 5-7 November at the Dubai World Trade Centre, poised to be one of the most influential events in the hospitality, HoReCa, and foodservice industries. This year’s event is expected to draw more than 25,000 buyers and decision-makers from over 150 countries, making it an essential platform for professionals seeking the latest innovations, networking opportunities, and industry insights. With more than 350 exhibitors from 35 countries spread across 16,000 sqm of exhibition space, GulfHost 2024 is set to expand its influence further as a global event. Whether
you're a hospitality professional, F&B operator, or service equipment supplier, this is your definitive guide to making the most of this year's event.
A Showcase of Global Innovation
One of the key highlights of GulfHost 2024 is its expanded exhibition, which will feature a diverse range of global exhibitors showcasing the latest trends and innovations in the hospitality and foodservice sectors. Visitors can expect a comprehensive array of equipment from back-of-house, front-of-house, tableware & furnishings, café and HoReca solutions.
In addition, this year introduces new country pavilions from Brazil and India, further solidifying GulfHost’s international appeal.
With established pavilions from countries such as the UK, Italy, France and Germany, the exhibition offers attendees a truly global perspective on hospitality equipment and innovations. Whether you’re looking to source new products or discover cutting-edge solutions, GulfHost 2024 is set to be an unmatched hub of opportunity.
Foodservice Excellence Summit
The Foodservice Excellence Summit is a focal point of GulfHost 2024. Over three days, this conference will bring together the biggest lineup of foodservice leaders, featuring 70-plus international experts, including CEOs, world-renowned foodservice consultants, and senior executives from leading hotel groups.
You can look forward to seeing industry pioneers uniting on one stage, including Moritz Neumann, Culinary Director, JW Marriott Marquis; Tom Allen, Head Chef at Dinner by Heston Blumenthal (Atlantis the Royal);
Richard Haddad, CEO of Aventra Hospitality and Foodservice Consultant; Nick Comaty COO, Eat X; Miguel Chillerón Filoso, AI & Design Director, Livit Design; Kevin Doherty, Managing Director, Keane; Christine
Assouad CEO, Dunkin' Lebanon, alongside local legends like Alain Kassis General Manager Foodservice, Talabat and Luigi Vespero, Director of F&B Operations, Fairmont Hotels & Resorts.
This summit will cover a variety of thought-provoking topics, including the latest AI trends shaping the industry and strategies for entering and thriving in the MENA market. By attending the Foodservice Excellence Summit, you’ll gain insights into key drivers behind hospitality & foodservice fast-changing industries, delve into regional opportunities and beyond, and explore innovations that are pushing the boundaries of the foodservice sector. With top-tier speakers and limitless networking opportunities, this summit promises to set new benchmarks for the industry.
The YouthX Future Consultant Challenge
GulfHost 2024 will also introduce the inaugural YouthX Future Consultant Challenge, an exciting competition that will showcase the region’s brightest young minds in the fields of foodservice and hospitality design. Students from the top design and hospitality schools in the region will present their innovative concepts using cutting-edge equipment featured at the event. The winning team will not only receive a prestigious internship but also gain invaluable exposure within the industry.
This challenge offers students a realworld experience in developing business plans for innovative foodservice concepts, all while being judged by a panel of industry professionals. It’s an extraordinary opportunity to witness the future of foodservice design unfold and to support the next generation of hospitality leaders.
The GulfHost Innovation Awards
Another key feature of GulfHost 2024 is the GulfHost Innovation Awards, which recognises and celebrates groundbreaking innovations across the hospitality and foodservice sectors. This year’s awards will cover five prestigious categories:
> Best Back of House Innovation
> Best Front of House Innovation
> Best Display Innovation
> Best Coffee Innovation
> Best Sustainable Innovation
These awards provide exhibitors with a platform to showcase their cuttingedge solutions and innovations to an international audience. The shortlisted products will be displayed in the GulfHost Innovation Awards Gallery, offering attendees a chance to see and experience the latest advancements in hospitality technology and design. Winners will be announced on the first day of the event, 5 November 2024, making it a significant occasion to mark in your calendar.
The GulfHost Meetings Programme
Networking remains a cornerstone of GulfHost, and the GulfHost Meetings Programme takes it a step further by offering access to “Connexions’24”, a bespoke networking app designed to connect exhibitors with handpicked buyers. This programme provides personalised connections with key decision-makers, including heads of operations, food and beverage directors, and purchasing directors from leading hospitality and foodservice companies across MENA.
The meetings programme allows exhibitors and attendees to engage in one-on-one discussions with key industry leaders such as CEOs, VPs, Procurement and F&B Senior Managers as well as Michelin-starred chefs, baristas, coffee experts, interior designers, and renowned foodservice consultants. By facilitating these tailored networking opportunities, GulfHost ensures that every participant has a chance to build valuable industry relationships.
The Coffee Experience Lab
For coffee enthusiasts, the Coffee Experience Lab is a must-attend feature of GulfHost 2024. This immersive, three-day experience will engage baristas, HORECA operators, and coffee stakeholders in a journey through the world of coffee, exploring global coffee cultures, innovations, and techniques. Here’s what to expect:
> Masterclasses & Workshops
Led by world-renowned baristas and master roasters, these sessions will provide deep insights into the art and science of coffee brewing. Attendees
will have the opportunity to learn from the best, gaining expertise in various coffee brewing techniques.
> Roasting Excellence
Live roasting demonstrations by master roasters will offer attendees a chance to witness the intricate process of roasting firsthand. Participants can also take part in workshops to deepen their understanding of coffee roasting and enjoy tasting freshly roasted beans.
> Global Coffee Cultures
This segment will showcase the unique coffee rituals and traditions from various countries, including Italian espresso, Turkish coffee, and Ethiopian coffee. Baristas will share their insights and demonstrate the brewing techniques that define their regional coffee cultures.
> Café Brand Stories
Popular café owners will share their brand stories, offering attendees a behind-the-scenes look at what sets their brands apart in the competitive coffee market. This is a fantastic opportunity to gain insights into the journey, challenges, and successes of some of the world’s leading café brands.
Unlocking Business Potential
GulfHost 2024 is not only a hub for showcasing products and innovations but also an opportunity to explore the full potential of your business within the MENA market. With its expanded focus on hospitality equipment, cutting-edge solutions, and a dedicated platform for networking, GulfHost provides attendees with invaluable resources and connections to excel in the competitive foodservice industry. Whether you're seeking new equipment, exploring sustainable innovations, or looking to forge relationships with key industry players, GulfHost offers a dynamic environment that fosters growth and success.
Mark Your Calendars
GulfHost 2024 is more than just an exhibition; it's a comprehensive experience that encompasses innovation, education, and networking within the hospitality and foodservice
sectors. From the expanded exhibition showcasing global products to the thought-provoking sessions at the Foodservice Excellence Summit, GulfHost offers something for everyone.
The introduction of the Youth X Future Consultant Challenge and the GulfHost Innovation Awards highlights the event’s commitment to driving future growth and celebrating the best in the industry. Meanwhile, the GulfHost Meetings Programme ensures that every attendee can connect with the right people to unlock new business opportunities.
With its immersive Coffee Experience Lab and unparalleled focus on global
coffee cultures, GulfHost 2024 promises to leave a lasting impression on coffee professionals and enthusiasts alike.
If you’re part of the hospitality or foodservice industry, GulfHost 2024 is an event you simply cannot afford to miss. Mark your calendars for 5 - 7 November and prepare to immerse yourself in a world of innovation, knowledge, and connections that will shape the future of the industry.
Make sure you register today to secure your complimentary pass and get ready to unlock the full potential of the MENA market at GulfHost 2024, Dubai World Trade Centre.
THE FOOD HALL BOOM
AND WHY DEVELOPERS ARE TAKING NOTICE
BY NICHOLA
Consumers now expect much more from F&B venues. As we move away from the classic food court model, often associated with low-quality offerings, we're entering a new era of food halls that are driving significant interest from developers eager to enhance their properties with attractive and high-calibre dining destinations.
The emphasis has shifted from traditional Retail, Dining, and Entertainment (RDE) setups in urban developments to more integrated, holistic environments. We’re seeing developers now prioritise diverse, high-quality food and beverage options as a key strategy to elevate appeal and meet commercial objectives.
Food halls, in particular, have emerged as a winning formula. This model, characterised by elevated quality and diversity combined with added social and interactive elements, allows landlords to maximise the
potential of their assets by creating spaces that offer greater flexibility and returns, all while boosting the value and reputation of malls and other urban complexes.
Equally, hotel operators are implementing similar tactics—strategically placing clustered F&B and food hall models within their properties as a means to bolster their all-day dining offerings, increase foot traffic, and drive repeat visits.
As Al Mamlaka Social Dining celebrates its first anniversary, we’re proud to reflect on the new standard set for food halls in the Middle East, showcasing the value these venues bring to developers and asset owners.
Along with other TGP International projects like Depachika in Dubai's Nakheel Mall and Alkebulan at Expo City Dubai, the food hall boom highlights the growing demand for clustered F&B spaces in mixed-use developments and hotels, driving footfall, repeat visits, and community engagement.
BESKINE-TAYLOR, PARTNER AT TGP INTERNATIONAL
Travel with dairy cream to Zanzibar
If the rich, comforting taste of dairy cream evokes a particular scene, it is surely the green pastures of Northern Europe, especially France. So, what happens when that familiar flavour is introduced to another? Used widely in cooking, cream absorbs the distinctive essences of spices, flowers, plants, and herbs from diverse cultures and cuisines. Acting as a globe-trotter on the palate, it takes us from the rolling fields of rural France to multiple destinations such as an East African island: Zanzibar.
Zanzibar conjures images of a mythic archipelago, welcoming merchant sailors to offshore jungles rich in fruits and spices. Along with neighbouring outposts off Tanzania’s Swahill Coast, these were indeed known as “The Spice Islands” in times past, with a trading history dating back to ancient Assyrians, and a longstanding culture of brokering in commodities like cloves, cinnamon, nutmeg, and black pepper
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or FranceAgrimer. Neither the European Union nor the granting authority can be held responsible for them.
Prep time: 5 minutes + infusing time
Cook time: 5 minutes
Makes: 550ml
500ml single French whipping cream
1 whole nutmeg or a pinch ground nutmeg
10 whole cloves
2 cinnamon sticks
10 whole black peppercorns
10 cardamom pods, opened to seeds 100g icing sugar
For the mango swirl
150g mango
2 limes, juiced
Ice cream cones, to serve
1 Place the cream in a medium pot over medium-low heat. Add in the whole spices and bring to a slight simmer. Remove from the heat and set aside to infuse for 30 minutes. 2 Once cooled, strain the cream into a bowl. Meanwhile, peel and cube the mango and place in a blender with the lime juice and blend until smooth and combined. Set aside. 3 Add the icing sugar to the cooled cream mixture and whisk until smooth. Pour into a ziplock bag and freeze for 4 hours or overnight. Alternatively, place it in an ice cream churner and churn it according to the manufacturer's instructions. 4 Decant into a container and swirl the mango mixture through and freeze for 4 hours or overnight. If using the ziplock method, break the ice cream up into chunks and place it in a blender or food processor. 5 Process until the ice cream reaches a soft-serve consistency. Decant into a freezerproof container and swirl the mango mixture through. 6 Freeze for 4 hours or overnight. Serve the ice cream scooped into ice cream cones.
Spiced Ice Cream with Tropical Fruit Swirl in a Cone
TV5MONDE
SUPPORTING SUSTAINABLE TOURISM
Climate emergency calls for immediate measures. The hotel and tourism sectors are adapting and changing their practices to respond to the emergency. TV5MONDE, the global French-language TV network, raises awareness for today’s major environmental issues, and how different sectors tackle them around the world through its TV channels, on-demand platform, and traveler-focused website.
With an overall weekly reach of over 64 million viewers, the TV5MONDE network encompasses eight regional channels -including one for the MENA and Gulf region with subtitles in Arabic- two themed channels, one focusing on youth, the other one on the French “art de vivre”, the TV5MONDEplus streaming platform and a French-language website dedicated to travel-related news and sustainable tourism.
The TV5MONDEplus streaming platform offers free access to over 7,000 hours of French-language content including films, series, documentaries and discovery magazines. It is subtitled in 5 languages, including English and Arabic. A significant part of its content focuses on sustainable tourism around the world.
The TV5MONDE Voyage (French for “travel”) website is a French-language resource for travelers interested in more sustainable and ethical tourism. TV5MONDE Voyage showcases committed tourism players and presents destinations in a new light.
Thanks to its diversified offer, TV5MONDE is the gateway to a conscious journey to encounter others and the world. Hotels can add the Arabic-subtitled regional channel, TV5MONDE Maghreb-Orient, to their channel line-up for free.
TV5MONDE, the global French-language TV network, raises awareness for today’s major environmental issues, and how different sectors tackle them around the world through its TV channels.
A rare find in a city that never sleeps
Arriving at the Banyan Tree Hotel Dubai feels like stepping into a hidden world, carefully tucked away from the city’s fast-paced energy. Situated on Bluewaters Island, the hotel offers a serene contrast to the urban pulse of Dubai, providing guests with a retreat that feels both exclusive and calming. From the moment I stepped through the doors, it was clear that this was more than just a luxury hotel—it was a carefully curated experience designed to offer peace and seclusion in one of the city’s most dynamic locations.
The entrance is subtle yet striking. Tall glass doors open to reveal a lobby bathed in natural light, its sleek, modern design softened by touches of greenery and minimalist décor. I appreciated the dark tones and the soft lighting throughout the property. The atmosphere shifts as you walk in. It’s quieter, more intentional—almost as if time itself has slowed. The city seems miles away, though it's just across the road.
Tucked away within the resort’s grounds was a private cabana by the pool, offering complete privacy and outfitted with every comfort imaginable—a rare find in a city that never sleeps, especially for someone like me who enjoys staying hidden.
The smaller details were what truly stood out. Delicate bookmarks placed inside each of the books I’d brought gave me a little tingle—a quiet but meaningful gesture that made me feel understood.
Mornings were peaceful, with breakfast served in my room, overlooking the water, making me forget where I was. Afternoons were spent lounging by the pool, watching the sun hover over the island. One evening, I returned to find a bubble bath already prepared—an indulgence I hadn’t requested but certainly welcomed. The lights were dimmed, the tub filled with camel milk, adorned with fresh flowers, and scented like heaven. I poured myself a glass of bubbly and didn't hesitate to sink in. These moments of true personalisation elevated the experience beyond luxury, transforming it into something much more intimate.
The hotel’s signature restaurant, Demon Duck, led by the renowned Chef Alvin Leung, has earned a reputation for blending traditional Chinese dishes with contemporary innovation.
The combination of flavours in every single dish was harmonious. I left with a full belly and a heart warmed by the great laughs and stories shared with the restaurant’s incredible team, who kept me company while I devoured every plate.
The resort’s commitment to a holistic experience was evident everywhere. Walking through the grounds felt more like strolling through a private estate than a hotel. The pathways were lined with lush greenery, each turn offering a new vantage point over the island. The staff, always present but never intrusive, seemed to anticipate my needs with effortless grace. I never felt like a traditional guest; instead, I felt as though I had been invited into a private sanctuary, where my comfort and peace were the top priority.
What struck me most during my stay was how time seemed to slow down. The resort’s design encouraged lingering— whether over a leisurely lunch at the beachside restaurant or an afternoon spent reading by the pool. The air was warm but never stifling, and the sounds of the city were distant, replaced by the gentle rustling of palm trees and the soft lap of water.
For all its luxury, Banyan Tree Dubai offers something much deeper—a space to disconnect and rediscover a sense of calm. It’s not just about the amenities or the setting, though both are impeccable; it’s about the feeling the resort imparts and the lengths they go to personalise your experience.
During my stay, the vibrant city of Dubai faded into the background, replaced by a tranquillity that’s hard to find in everyday life. Even as I left, I felt a renewed sense of calm, a reminder that luxury isn’t just about what you see, but about how a place makes you feel.
I would like to extend my deepest thanks to the Banyan Tree Dubai team for the incredible care taken before, during, and even after my stay. To Katch International for coordinating every detail with precision, and to Alba, who put so much effort into making sure I found traces of myself in the room—thank you. To every member of the hotel, thank you for the invitation to experience all that you do.
MÖVENPICK RESORT
A TRIP TO AL MARJAN ISLAND
FABIEN CHESNAIS, General Manager, Mövenpick Resort
Al Marjan Island
GM Focus
Fabien Chesnais is the General Manager of Mövenpick Resort Al Marjan Island, bringing a wealth of expertise and a proven track record in hotel management. Since January 2021, he has led the pre-opening and successful launch of the resort, which features 418 keys, 14 private villas, 6 F&B outlets, as well as conference and banqueting facilities. Fabien’s strategic leadership included overseeing project development, F&B concepts, OSE/FFE development, pre-opening budgets, and recruitment, leading the resort to profitability within three months. Despite his relatively short tenure, Fabien has spearheaded numerous initiatives that have garnered widespread acclaim, earning the resort prestigious awards.
Before this role, Fabien managed Accor’s Mövenpick properties in Dubai, overseeing significant renovations and F&B developments across multiple locations. His extensive experience, which spans various leadership roles across the Middle East and beyond, has established him as a dynamic leader known for driving innovation, cultural awareness, and operational excellence in the hospitality industry. We explore his inspiring journey to this role and how he continues to shape the future of the resort.
The Journey to Al Marjan Island I am thrilled to share my journey to becoming the General Manager of Mövenpick Resort Al Marjan Island, a role that has been both challenging and immensely rewarding. The pre-opening phase involved extensive planning and coordination, starting with comprehensive market research to understand our target audience, which helped us define our unique selling propositions. I worked closely with the project development team to ensure the construction and design met the highest standards of quality and luxury. Conceptualisation was key in differentiating ourselves in a competitive market. We envisioned the resort as a luxurious yet family-friendly destination that blends Swiss hospitality with local Arabian charm. This concept guided our decisions, from architectural design to amenities, aiming to create a unique and memorable experience with exceptional service, exquisite dining, and a serene beachfront atmosphere.
I am thrilled to share my journey to becoming the General Manager of Mövenpick Resort Al Marjan Island, a role that has been both challenging and immensely rewarding.
Commercial positioning involved defining our brand identity and crafting a robust marketing strategy. We positioned Mövenpick Resort Al Marjan Island as a premier destination for leisure and business travellers. Through digital marketing, social media, and partnerships with travel agencies, we built brand awareness and attracted a diverse clientele, highlighting our unique offerings such as exclusive beachfront villas, world-class dining, and extensive recreational facilities.
Recruitment was paramount to our success. We implemented a rigorous process to identify individuals who shared our passion for hospitality and excellence. Our diverse team underwent comprehensive training to ensure they could deliver the exceptional service that Mövenpick is renowned for.
The selection of furniture, fixtures, and equipment (FFE) was critical to achieving the desired look and feel of the resort. We meticulously curated each element, ensuring alignment with our concept of luxury and comfort. By collaborating with top designers and suppliers, we sourced high-quality materials to enhance the guest experience. Product enhancement has been a continuous focus since our opening. We regularly gather guest feedback and use it to refine our offerings, introducing new dining experiences, upgrading recreational facilities, and enhancing wellness programmes to provide a dynamic and ever-improving experience.
In summary, my journey to becoming the General Manager of Mövenpick Resort Al Marjan Island has been an incredible adventure, involving meticulous planning, strategic thinking, and a relentless focus on quality and innovation. I am proud of our achievements and excited about the future as we continue to uphold the Mövenpick legacy of exceptional hospitality.
What is the core responsibility of a GM in any hotel?
As a General Manager, my core responsibility is driving business through a relentless focus on quality and employee satisfaction. This involves ensuring every aspect of the guest experience meets or exceeds expectations by maintaining high standards in service, cleanliness, and amenities, and regularly reviewing feedback for improvements. Equally crucial is fostering a positive work environment, providing ongoing training, and recognising outstanding performance to keep employees motivated. A motivated team delivers exceptional service, enhancing guest experiences and driving business growth. Strategic planning, effective marketing, and building strong relationships with guests, partners, and the community are key. In summary, a dual focus on quality and employee satisfaction creates a virtuous cycle of happy employees, satisfied guests, and a thriving business.
When you are not in the hotel, how do you spend your time in Ras Al Khaimah?
When I'm not at the hotel, I love spending my time enjoying the outdoors and connecting with nature. I often go hiking in the beautiful Hajar Mountains, indulge in water sports at the stunning beaches, and explore the nature reserves with my family. Quality time with my loved ones, whether it’s a picnic in a park or a family adventure, is always a priority.
What sets Mövenpick Resort Al Marjan Island apart from other luxury resorts in the area?
Mövenpick Resort Al Marjan Island stands out among other luxury resorts in the area due to its unique island vibe, offering guests a sense of escape and adventure. For UAE customers, it feels as though you’ve travelled to a distant paradise without leaving the country. Our resort is renowned for its exceptional culinary experiences, featuring a variety of dining options that cater to all tastes. Additionally, we pride ourselves on being family and kids-friendly, offering a range of activities and amenities designed for all ages, ensuring every family member has a memorable and enjoyable stay.
Can you highlight any unique features or services?
Mövenpick Resort Al Marjan Island boasts several unique features and services that set us apart.
Our Starfish Kids Club offers a range of engaging activities, while the Xscape Teen Zone provides a gaming room and arcade for older children. We also have the Wibit Water Floating Park, the largest in Ras Al Khaimah, which guarantees endless fun for the whole family. Additionally, our dedicated kids’ buffet and kids’ corners ensure even the youngest guests enjoy a delightful and memorable dining experience.
How do you enhance the guest experience to ensure visitors have a memorable stay?
At Mövenpick Resort Al Marjan Island, we are committed to enhancing the guest experience to ensure every visitor has a memorable stay. We meticulously read and analyse customer feedback to understand their needs and preferences. Our approach involves differentiating ourselves while still catering to our customers' needs. We stay abreast of industry trends and continuously seek ways to improve. This dedication to innovation and attention to detail allows us to provide exceptional and personalised experiences that delight our guests.
What sustainable practices have you introduced at Mövenpick Resort Al Marjan Island?
At Mövenpick Resort Al Marjan Island, we have introduced several sustainable practices to minimise our environmental impact and promote eco-friendly initiatives:
Plastic Reduction: We have eliminated plastic water bottles and now produce our own water in-house, provided in reusable glass bottles.
Energy Efficiency: Our resort facilities are equipped with energy-saving sensors to reduce energy consumption.
Green Projects: We raise awareness about green projects, such as our dedicated tree-planting initiatives, and nurture a sense of environmental accountability in children through our Starfish Adventure Kids Club, which includes tree planting and local excursions.
Local Ingredients: Our restaurant menus and buffets feature locally sourced ingredients, including produce from our own garden, supporting local agriculture and reducing our carbon footprint.
Climate Labelling: We use Klimato climate labels on all our food menus to inform guests about the climate impact of each dish.
Educational Initiatives: We educate children about environmental responsibility and sustainability through our kids’ club activities. QR codes around the resort provide guests with information about specific plants and trees.
Innovative Water Solutions: Single-use plastic bottles have been replaced with a UV water bottle system that offers drinkable water, significantly reducing plastic waste.
Sustainable Check-In: We have implemented an iPad check-in and check-out system, and our room key cards are made from sustainable wood, reducing paper waste.
These initiatives reflect our commitment to sustainability and our continuous efforts to create an ecofriendly environment for our guests and the community.
Are there any upcoming projects or developments at the resort that you can share with us?
We are excited to share some upcoming projects and developments at Mövenpick Resort Al Marjan Island: Extension of Wibit: We are expanding Wibit, already the largest floating park in Ras Al Khaimah, to offer even more fun and adventure for our guests.
New Suite Types: We will be introducing new suite types that provide more space and a luxurious touch, ensuring an enhanced experience for our guests.
Neo Sky Bar Facelift: Neo Sky Bar is getting a facelift, set to reopen in Q4 with a refreshed ambience and stunning views, promising an elevated experience for our guests.
Leadership in Motion
In the ever-evolving world of luxury hospitality, the role of leadership is critical in creating a seamless experience that captivates guests. At the heart of Smoki Moto, a renowned Korean steakhouse, stands Sean SungWook Hong, the dynamic Assistant General Manager whose expertise has played an instrumental role in the restaurant's continued success. With a rich background in hospitality and a deep commitment to guest satisfaction, Sean brings a unique blend of cultural insight and operational excellence to the table. In this feature, we dive into his journey, the evolving dining scene, and how his leadership is shaping the future of fine dining at Smoki Moto.
Opening new restaurants has been the cornerstone of my career, fuelling my excitement for innovative projects and challenging me to think creatively in every aspect of the F&B industry.
SEAN SUNGWOOK, Assistant General Manager at Smoki Moto
From culinary adventures to leadership My extensive experience in opening restaurants and my deep knowledge of the Food and Beverage industry have shaped my career.
From Asado Steakhouse to the prestigious Shilla Hotel in Korea, and through the vibrant culinary landscape of London, I have honed my skills and expertise. This journey has brought me to the dynamic city of Dubai, where I was part of the renowned Nobu at Atlantis, and now at Smoki Moto. I have always embraced adventure and am extremely passionate about creating unforgettable dining experiences.
Key milestones and experiences
Opening new restaurants has been the cornerstone of my career, fuelling my excitement for innovative projects and challenging me to think creatively in every aspect of the F&B industry.
Primary
responsibilities at Smoki Moto
As the Assistant General Manager, I’m entrusted with overseeing operations, managing and training our fantastic team, and ensuring the team grows professionally. As a proud Korean, I strive to infuse the essence of Korean spirit into both the team and our guests at Smoki Moto. This commitment reflects our rich cultural heritage and fosters a sense of unity and hospitality that is deeply rooted in our traditions.
Ensuring a smooth operation
Maintaining strong connections within the team is essential to ensure smooth operations. The closer you are to your team, the more information you will gather. Engaging with guests can also lead to quicker problem-solving. Additionally, as a Smoki Moto Ambassador, I make it a point to interact with every table during each service. I don’t rely solely on my team; I set personal goals to continuously improve. This proactive approach allows me to notice details that might otherwise be missed and to learn something new every day.
Hardest part of the job
One of the most challenging aspects of my job is balancing multiple tasks efficiently. We are constantly striving to manage our time effectively to ensure smooth operations and timely service. Despite the challenge, I find the role incredibly rewarding. The satisfaction of seeing guests leave with smiles on their faces, knowing that I played a part in creating those moments, makes all the hard work worthwhile.
Maintaining an exceptional dining experience
At Smoki Moto, we pride ourselves on guiding our guests through a unique Korean journey, personalising each experience with an authentic Korean touch. We strive to ensure that our guests feel a distinct difference from any other restaurant. How do we achieve this? By equipping our team with extensive knowledge of our offerings and a deep understanding of Korean culture, ensuring they know exactly what they are presenting and can convey the rich traditions behind it.
Customer feedback
Customer feedback is crucial to our growth. We actively discuss reviews as a team, address constructive feedback promptly, and celebrate positive experiences. Speaking not just as a member of the Smoki Moto team, but as a Korean, I can confidently say that this is the true flavour of Korea. Most of our Korean guests are amazed by the taste and often return within a few days. Additionally, our best guests are those who encourage us by saying things like, “This is the best service I’ve ever had,” and mentioning our team members by name. This not only motivates us but also inspires us to strive for even greater excellence next time.
Innovative practices and subtle enhancements
On this project, I focused on creating a strong first impression. Most people form judgments within the first three seconds based on look and feel. When you enter our restaurant, you will immediately feel welcomed and assured that you are in the right place. From our warm greetings ("eoseo oseyo") to our modern Korean traditional uniforms (hanbok), and our team’s cultural knowledge (insider tips and services that only Koreans would notice), every detail is designed to enhance your experience. Additionally, I have trained the team in authentic practices, such as the proper way to shake and open a bottle of soju.
Maintaining strong connections within the team is essential to ensure smooth operations.
Staying ahead
Korean culture is becoming increasingly popular. While many people are familiar with Japanese, Chinese, and even Vietnamese cuisines, Korean cuisine is still relatively unknown. I believe it’s our time to shine. At Smoki Moto, we stay ahead of industry trends by researching successful concepts, innovating our menu offerings, and visiting other restaurants to learn and implement new ideas. We continually challenge ourselves to be the best.
Balance
Balancing our professional responsibilities with our personal lives is crucial. I used to prioritise work over personal time, but now I understand the importance of taking time for myself. It’s essential for happiness and improves connections with others, which also enhances work efficiency. I’ve actively pursued hobbies that bring me joy. It’s worth noting that stepping away for a day or two doesn’t spell disaster. Trust in your team is key to making this balance possible.
For bookings and more information, call +971 50 189 6089, email fbreservations.dubai@tajhotels.com
TOP 30 HOSPITALITY HOTSHOTS 2024
Welcome to Hotel & Catering magazine’s special feature, the Top 30 PR Hospitality Hotshots! We're thrilled to shine a spotlight on the public relations maestros who are essential to the pulse and personality of the hospitality world. These individuals do more than just manage reputations; they craft the compelling stories that draw guests in and create lasting memories. They are at the heart of why certain places buzz with excitement and why events become the talk of the town.
In this feature, we celebrate their creativity, dedication, and the dynamic impact they have on our industry from in-house PR to independent agencies. To those who participated with impactful and rich nominations—thank you! Your enthusiasm and support go a long way.
KONSTANTIA BAGIOUROUKI
Director of Marketing & Communication; Anantara Mina Al Arab Ras Al Khaimah Resort
Konstantia Bagiourouki, the Director of Marketing & Communication at Anantara Mina Al Arab Ras Al Khaimah Resort, has orchestrated a masterful PR and communication strategy that significantly contributed to the resort's successful launch and burgeoning reputation. Within the first three months, Konstantia hosted over 30 media representatives and organized five press trips from key markets, leading to extensive and positive media coverage. Her efforts yielded impressive results: 70 print features, 613 digital articles, and 395 million impressions, achieving an Advertising Value Equivalent (AVE) of $2.8 million and surpassing revenue targets by 30%.
Her strategic approach extended to influencer marketing, securing 46 collaborations that amplified the resort’s visibility and enhanced content creation across platforms. Konstantia’s adept management of social media platforms fostered an organic growth to 33,000 followers in just six months, with the resort's opening reels garnering nearly 600,000 views.
Her meticulous attention to detail shone at the grand opening event, which was lauded as one of the region's best, attended by royalty, leading media figures, and influencers. This event not only elevated the resort's profile but also set a high standard for future initiatives.
Konstantia's commitment to sustainability and community engagement is evident in her promotion of creative PR initiatives that resonate with the values of modern travelers. Projects like mangrove plantings and clean-up campaigns underscore the resort’s dedication to environmental stewardship.
Additionally, she has developed unique experiential offerings in alignment with the tourism board’s vision, such as guided hikes up Jebel Jais, kayaking in rich mangrove ecosystems, and exclusive sunset cruises on the Arabian Sea, each tailored to showcase the natural beauty and luxury of the destination. Through these initiatives, Konstantia Bagiourouki has not only enhanced the Anantara Mina Al Arab’s market position but also its commitment to a memorable guest experience and environmental responsibility.
KONSTANTIA’S ADEPT MANAGEMENT OF SOCIAL MEDIA PLATFORMS FOSTERED AN ORGANIC GROWTH TO 33,000 FOLLOWERS IN JUST SIX MONTHS, WITH THE RESORT'S OPENING REELS GARNERING NEARLY 600,000 VIEWS.
SEHER FAROOQ
CEO & Founder; XO Consultancy
XO Consultancy, launched in 2020 by Seher Farooq, has emerged as a formidable player in the media, advertising, marketing, branding, and PR & communications sectors. Based in Dubai, this agency has rapidly gained a reputation for excellence under Seher's forward-thinking leadership. As a specialized firm, XO Consultancy serves the Food & Beverage (F&B), Hospitality, and Lifestyle sectors with tailored marketing, PR, influencer management, and social media strategies that meld creative flair with strategic precision. This approach ensures that each client’s distinct brand identity and objectives are met with bespoke solutions.
Under Seher’s stewardship, XO Consultancy boasts a client list peppered with influential names such as Amelia Dubai, Zenon Dubai, and Kiara Dubai, among others, and is preparing for the launches of venues like Gatsby and Triple 7. Seher’s expertise spans a broad range of industries, with previous successful collaborations with high-profile establishments like Saya Brasserie and Bella.
Noteworthy among XO’s achievements is orchestrating the debut of Float Dubai, the world’s largest floating nightlife venue, and the much-anticipated launch of Amelia Dubai at the Address Sky View Hotel. The firm’s global reach is evident with projects like Amelia Faraya and the relaunch of Amelia Beirut, enhancing its international standing.
XO Consultancy is also renowned for its pioneering work in PR gifting, creating distinctive and memorable gifts such as Scottish land parcels that confer the titles of Lord or Lady. This inventive approach was particularly impactful during the KQ
UNDER
SEHER’S STEWARDSHIP, XO CONSULTANCY BOASTS A CLIENT LIST PEPPERED WITH INFLUENTIAL NAMES SUCH AS AMELIA DUBAI, ZENON DUBAI, AND KIARA DUBAI, AMONG OTHERS.
Dubai launch, adding a touch of nobility and creating buzz. Similarly, for the launch of Triple 7, influencers received custom mini arcade machines, echoing the venue’s theme and providing an engaging teaser of the experience to come.
With the establishment of XO Talent, Seher is expanding her influence further, positioning the agency as Dubai’s top talent firm in Art, Music, and Culture. This expansion highlights her commitment to nurturing excellence and innovation across various creative industries, reinforcing her leadership in the dynamic world of marketing and PR.
PAUL ESTORFFE
Managing Partner, Black Watch Communications
Paul Estorffe has been a transformative figure in the media, marketing, and public relations sectors, guiding Black Watch Communications to its status as a top-tier agency. With a resolute belief in tailoring strategies to the unique essence of each brand, he has steered the agency's growth, nurturing both international and local brands across various industries. Under his leadership, Black Watch Communications has risen to prominence, diversifying its offerings to include web development and graphic design.
With over twenty years in communications, Paul possesses extensive expertise in media relations, reputation management, and crisis communications. Esteemed by CEOs, government officials, and leading brands as a trusted advisor, his strategic acumen has been pivotal in securing prominent clients and bolstering their market presence, fueling the agency's expansion and reinforcing its reputation as a pioneer in strategic PR solutions.
AT THE HEART OF PAUL'S LEADERSHIP STYLE IS HIS DEDICATION TO THE PROFESSIONAL GROWTH OF HIS TEAM, CREATING A COOPERATIVE AND EFFECTIVE WORKPLACE.
Paul's nuanced understanding of the GCC media environment and the cultural dynamics of the UAE are instrumental in refining the agency’s strategic approach. His skill in crafting compelling narratives and building robust relationships with key media and industry figures enables the agency to adeptly handle the complexities of diverse markets.
This past year, Paul’s visionary leadership has driven substantial growth at Black Watch Communications, marked by an expansion of the PR team and an enhancement of its services to address the changing needs of clients. His commitment to excellence and innovation has not only garnered widespread recognition but also cemented enduring partnerships across sectors including travel, hospitality, government, and technology.
At the heart of Paul's leadership style is his dedication to the professional growth of his team, creating a cooperative and effective workplace. His focus on client success and adaptability has solidified Black Watch Communications' position as a foremost agency, known for its impactful results and heightened brand visibility. As Black Watch Communications continues to grow under Paul’s guidance, it is set to redefine the landscape of public relations, delivering innovative campaigns that resonate with audiences and achieve tangible outcomes.
HODA GHAVIDEL
PR & Marketing Manager, CÉ LA VI Dubai
With an influential social media following of over 260,000, Hoda Ghavidel is a distinguished figure in digital marketing within the hospitality sector. Her expertise has been instrumental in crafting a robust online presence for CÉ LA VI Dubai, reflecting a rapidly expanding audience engagement.
Hoda manages all public relations efforts in-house with notable efficiency, ensuring CÉ LA VI Dubai is consistently featured across multiple media outlets each month. Her strategic approach has elevated the brand's visibility and reinforced its market position.
Under Hoda's PR leadership, CÉ LA VI Dubai became the first within its group to be recognized by the prestigious MICHELIN Guide. This accolade marks a
UNDER HODA'S PR LEADERSHIP, CÉ LA VI
DUBAI BECAME THE FIRST WITHIN ITS GROUP TO BE RECOGNIZED BY THE PRESTIGIOUS MICHELIN GUIDE.
significant achievement, showcasing the venue's commitment to excellence and innovation.
Hoda's effective PR strategies have catapulted the venue into the global limelight, securing features in top-tier publications like US Daily, Cosmopolitan US, and The Sun. Her ability to reach an international audience underscores her proficiency in global marketing communications.
Further amplifying its brand, CÉ LA VI Dubai has been featured in every major television series filmed in the UAE, a testament to Hoda’s capability in leveraging media opportunities to enhance brand visibility and appeal.
Hoda Ghavidel continues to set benchmarks in the PR and marketing landscape, driving CÉ LA VI Dubai to new heights with her visionary leadership and innovative strategies.
PEGGY LI CEO & Founder, SPS Affinity
Peggy stands out as Dubai and the GCC region's sole Chinese marketing strategist and PR specialist dedicated to the hospitality sector. Her remarkable career spans over two decades in luxury hospitality executive management across Europe, Asia, and the Middle East.
Peggy's profound impact is highlighted by her tenure at Michelin-starred venues, including a significant six-year collaboration with the esteemed Chef Joel Robuchon. She holds the exclusive partnership with Dianping, China’s leading review platform, which has notably quadrupled Chinese visitor numbers at venues like 11 Woodfire.
Her strategic initiatives have also propelled Kempinski Hotel MOE to become the second most followed hotel on Little Red Book among Chinese travelers in Dubai. As the pioneering woman in this niche, Peggy continuously navigates the challenges of introducing the immense potential of the Chinese tourist market to the regional hospitality industry.
Her journey marks a groundbreaking path in harnessing this burgeoning demographic.
PEGGY'S PROFOUND IMPACT IS HIGHLIGHTED BY HER TENURE AT MICHELIN-STARRED VENUES, INCLUDING A SIGNIFICANT SIX-YEAR COLLABORATION WITH THE ESTEEMED CHEF JOEL ROBUCHON.
ANNA LUISA ASISTIO Marketing & Public Relation Manager, NH Collection Dubai the Palm
Anna Luisa Asistio is a distinguished leader in hospitality marketing and public relations, with over 13 years of transformative impact in the industry. She has excelled in her role as Marketing & Public Relations Manager for NH Collection Dubai The Palm, where she managed the widely celebrated firstyear anniversary event that drew over 200 key influencers, journalists, and VIPs, including a special performance by the internationally acclaimed Arab singer, Manal Benchlikha.
Under her leadership, the NH Collection's inaugural Middle East property has seen remarkable growth and visibility. Anna's strategic approach has successfully positioned the brand on both regional and international stages, securing extensive coverage in major publications. Her efforts have substantially enhanced the brand's profile within the global luxury market.
Anna's mastery in orchestrating the First Year Anniversary Campaign not only marked it as the most successful social media campaign for the hotel but also set a revenue record at the regional MINOR Hotels level. Her adeptness in digital marketing is evident from the impressive growth of the hotel’s Instagram following, achieving a significant engagement rate that underscores the high-quality content and strategic influencer partnerships she has curated.
Her innovative marketing strategies and deep market insights have established her as a pivotal figure in elevating brand presence and driving business success in the hospitality sector.
ANNA'S STRATEGIC APPROACH HAS SUCCESSFULLY POSITIONED THE BRAND ON BOTH REGIONAL AND INTERNATIONAL STAGES, SECURING EXTENSIVE COVERAGE IN MAJOR PUBLICATIONS.
NINA MOHAMED Director of Marketing & Communications, Mövenpick Resort Al Marjan Island
Nina Mohamed has carved a niche for herself as a prominent figure in the hospitality sector, particularly renowned for her innovative marketing strategies and impactful communications initiatives. At the forefront of her accomplishments is her leadership role in the high-profile Jo Malone CBE campaign at Shangri-La Al Husn, Muscat. This campaign marked the launch of Jo Malone CBE's new fragrance, Jo Loves, set against the exclusive and opulent backdrop of the adults-only luxury resort. Nina orchestrated a bespoke room package that not only enhanced the guest experience but seamlessly integrated luxury with innovation, making the fragrance a coveted item among discerning consumers. The campaign attracted significant media attention from key UK and international outlets, boosting brand visibility and cementing the resort's reputation as a top-tier destination.
Further solidifying her reputation, Nina masterminded the 2nd Year Anniversary campaign for Mövenpick Resort Al Marjan Island. This campaign was a creative tour de force featuring a variety of activations including an art competition with local students, beachside sand art, and a stunning 3D pop-up display. Under her guidance, the resort also unveiled a refreshed uniform for frontline staff and launched promotional campaigns offering discounts and special room packages aimed at both attracting new visitors and rewarding loyal guests. The anniversary events, underpinned by a robust PR and media strategy, not only heightened the resort's profile but also positioned it as an award-winning family destination within the first two years of its operation.
Nina's strategic vision and meticulous execution in these campaigns demonstrate her ability to blend creativity with operational excellence, ensuring that each initiative not only meets but exceeds its objectives, enhancing the guest experience and driving substantial engagement and recognition in the competitive hospitality market.
SHRADDHA BAROT AMARIEI Founder & CEO, White Label Media
With a solid foundation in finance, evidenced by her Honors degree, Shraddha Barot Amariei brings over 17 years of entrepreneurial spirit to the UAE. She has initiated and currently oversees four of the seven businesses she launched in Dubai, marking her as a seasoned multi-entrepreneur. Among her ventures is The Luxury Network Middle East, where she notably directed operations in Dubai and Bahrain for more than two years.
In 2012, Shraddha founded White Label Media as a passion project aimed at assisting fellow entrepreneurs. This venture swiftly evolved into a leading communications and brand development consultancy. Under her leadership, White Label has empowered the growth of over 100 international and regional brands, including prestigious names such as Manolo Blahnik, Sarah Jessica Parker, and Raffles Hotel.
Beyond her accomplishments with White Label, Shraddha is a trusted consultant for the Tourism Board of Abu Dhabi, where she has been pivotal in conceptualizing and executing major events. She played a crucial role in managing the Mother of The Nation Festival Souq Area for three consecutive years, showcasing her capability to lead large-scale projects successfully.
White Label Media stands as a testament to her commitment to excellence. Established as a full-service creative agency in 2012, it thrives on crafting compelling narratives through strategic public relations and marketing. The agency blends the expertise of a globally diverse team, functioning as an extended arm of client businesses, and is dedicated to turning visionary ideas into reality. At White Label Media, every client's need is met with a tailored approach, ensuring that each brand shines uniquely in the competitive marketplace.
BEYOND HER ACCOMPLISHMENTS WITH WHITE LABEL, SHRADDHA IS A TRUSTED CONSULTANT FOR THE TOURISM BOARD OF ABU DHABI, WHERE SHE HAS BEEN PIVOTAL IN CONCEPTUALIZING AND EXECUTING MAJOR EVENTS.
ANJEANETTE'S REMARKABLE EFFORTS WERE RECOGNIZED WITH 25 PRESTIGIOUS LOCAL AND INTERNATIONAL AWARDS, UNDERSCORING HER COMMITMENT TO EXCELLENCE AND HER MASTERFUL ABILITY TO ENHANCE THE BRAND'S STATURE WITHIN THE INDUSTRY.
ANJEANETTE MANUEL Country PR Manager, Rixos Hotels Gulf Region
In her debut year with Rixos, Anjeanette dramatically transformed the brand's visibility, orchestrating a PR campaign that generated 5,220 media mentions, reached an astonishing 6.1 billion individuals, and accrued a PR value of $22.8 million. Her strategic foresight not only boosted brand visibility but also firmly positioned Rixos as a leader in luxury hospitality on a global stage.
Anjeanette's remarkable efforts were recognized with 25 prestigious local and international awards, underscoring her commitment to excellence and her masterful ability to enhance the brand's stature within the industry.
She also secured high-profile features in elite publications. Her genuine, personalized engagement strategy significantly heightened the brand’s global credibility and appeal.
Further strengthening Rixos' market presence, Anjeanette hosted tailored familiarisation trips for influential media from the USA, GCC, and CIS, ensuring every interaction was memorable and aligned with the brand's ethos of exceptional hospitality.
Anjeanette’s strategic efforts extended beyond media relations. She spearheaded a high-profile art exhibition featuring a Turkish artist, emphasizing the brand’s commitment to sustainability and cultural enrichment. This event, celebrated by Turkish dignitaries and the consul general, highlighted Rixos' dedication to cultural initiatives and environmental awareness.
With over a decade of experience in the luxury hospitality sector, Anjeanette’s innovative approach and dedication have been pivotal in delivering substantial value to Rixos and setting new industry standards. Her extensive background includes a significant tenure where she developed and executed impactful PR campaigns and strategic marketing initiatives, further defining her as a leading figure in luxury hospitality.
KHALIL TAWIL Founder & CEO, K Consultancy
Khalil Tawil has carved a distinguished career over nearly two decades in some of the most competitive media markets across the Middle East and Levant, earning him a well-deserved reputation as a key industry figure. His journey is underscored by a robust academic background, including a double major in Advertising and Marketing, and an MBA in Luxury Brand Marketing Management from the esteemed Institut Supérieur de Commerce de Paris (ISC).
This formidable education has endowed Khalil with a unique blend of strategic insight and creative prowess, enabling him to manage and innovate brands with precision and artistic flair. Known for his visionary approach and proactive nature, Khalil has been instrumental in crafting some of the most innovative and memorable campaigns in the market. Beyond his creative genius, Khalil is also a master of building and maintaining relationships with pivotal industry players, including major media outlets, prominent press figures, celebrities, and social media influencers.
KNOWN FOR HIS VISIONARY APPROACH AND PROACTIVE NATURE, KHALIL HAS BEEN INSTRUMENTAL IN CRAFTING SOME OF THE MOST INNOVATIVE AND MEMORABLE CAMPAIGNS IN THE MARKET.
Khalil's integration of strategic planning and creative delivery has propelled the success of numerous brands within the F&B and hospitality sectors, significantly shaping these industries' landscapes. His enduring influence continues to drive brand expansion and market presence, confirming his status as a dynamic leader adept at thriving in the ever-changing realms of Food & Beverage and Hospitality.
MARC EL KHOURY Founding Manager, Think-Luxe!
With a distinguished track record spanning over 25 years, Marc El Khoury stands at the helm of Think-Luxe, a boutique agency renowned for its unparalleled expertise in the realm of international luxury. Under his visionary leadership, Think-Luxe has become synonymous with excellence in brand consultancy, tailor-made marketing strategies, innovative public relations, and comprehensive global communication services.
Operating out of global hubs in Dubai, Paris, and Beirut, Think-Luxe boasts a truly international outlook, seamlessly combining global perspectives with regional and local expertise. This strategic positioning allows the agency to foster unique insights and deliver solutions that resonate on multiple levels across diverse markets.
WITH A DISTINGUISHED TRACK RECORD SPANNING OVER 25 YEARS, MARC EL KHOURY STANDS AT THE HELM OF THINK-LUXE, A BOUTIQUE AGENCY RENOWNED FOR ITS UNPARALLELED EXPERTISE IN THE REALM OF INTERNATIONAL LUXURY.
Think-Luxe is dedicated to collaborating with multinational companies and prominent brands, providing them with customized solutions crafted to meet their unique needs. The agency's firstclass services are designed to elevate brand presence and ensure impactful market engagement.
At the core of Think-Luxe's success is a team of passionate professionals, each bringing senior-level expertise and creativity to the table. This dynamic team is committed to delivering full dedication, bespoke know-how, and innovative solutions that not only meet but exceed client expectations.
Marc El Khoury's leadership is characterized by a deep commitment to excellence and a keen understanding of the luxury market. His approach is deeply rooted in a belief in the power of creativity and tailored strategies, making Think-Luxe a leader in its field and a trusted partner for brands aiming to make a significant impact in the competitive world of luxury.
@ThinkLuxe | X
NIZA MARTINEZ
Marketing Manager, Holiday Inn & Suites Dubai Science Park
Over the last year, Niza Martinez has redefined her role as the Pre-opening Marketing Manager at Holiday Inn & Suites and McGettigan’s Dubai Science Park. Niza's remarkable blend of leadership and innovative strategies has profoundly shaped the property’s marketing trajectory. Her comprehensive approach to pre and post-opening campaigns not only expanded digital and PR footprints but also strengthened industry partnerships significantly.
Niza’s deep dive into PR & Media this year has proved phenomenal. Her strategic acumen and market insight have considerably amplified the media presence of both the property and its dining venues, positioning them as formidable contenders in the hospitality arena. Her expertise shines through her ability to weave engaging narratives, build robust media relationships, and leverage opportunities timely, thereby enhancing brand visibility and engagement manifold.
Her efforts garnered more than 20 nominations, winning 9 prestigious awards, and notably, contributing to the General Manager's recognition in the TOP40 Hospitality Heavyweights list by Hotel and Catering News ME. Moreover, under her marketing stewardship, the property was spotlighted as Chain of the Month in the May 2024 issue of the same publication.
Niza has not only executed successful PR strategies, including themed monthly events with influencers but also spearheaded impactful digital marketing campaigns across various platforms targeting key regional markets. These initiatives boosted web traffic, direct bookings, and ultimately revenue, achieving year-one financial targets in just six months.
OVER
THE LAST YEAR,
NIZA MARTINEZ HAS REDEFINED HER ROLE AS THE PRE-OPENING MARKETING MANAGER AT HOLIDAY INN & SUITES AND MCGETTIGAN’S DUBAI SCIENCE PARK.
Her sustainable marketing strategies are equally impressive. From abolishing single-use plastics to launching an in-house water bottling system, and collaborating on environmental campaigns, Niza has effectively positioned the hotel as an eco-conscious leader. These sustainable endeavors have enhanced the property’s societal contributions and media image.
Niza Martinez continues to inspire as a dynamic force in the hospitality industry, seamlessly integrating innovative marketing strategies with a steadfast commitment to sustainability and community involvement. Her continued excellence not only marks her as a leader in hospitality marketing but also as a visionary shaping the future of the industry.
SANJA DIMITRIJEVIC
Marketing and Communications Manager - F&B, Madinat Jumeirah
Leading the charge for Madinat Jumeirah's Marketing and Communications in the F&B domain, Sanja has been pivotal in crafting and executing innovative campaigns that have propelled the establishment's expansive suite of over 25 dining venues into the limelight, significantly boosting their profile and revenue in 2023.
With a decade of experience in the region, Sanja's ascent through the ranks is marked by her adeptness in event management and surpassing annual sales targets. Her tenure with luxury brands and deep understanding of the customer experience have been crucial to her success at Jumeirah.
This year, Sanja was instrumental in the successful launch of Cala Vista at Jumeirah Mina Al Salam, which introduced a new Italian dining concept to Dubai’s gastronomic landscape. The venue has since achieved outstanding financial results, with a 90% revenue increase over the initial six months and a significant rise in guest visits.
Sanja's collaborative ethos was brilliantly showcased during the exclusive Pierchic Long Dinner Table series. This event united talents from Pierchic, Al Muntaha, and visiting chefs for a memorable culinary event that significantly enhanced the buzz around Madinat Jumeirah’s dining scene. She also pioneered the Big Gourmet Brunch series, linking multiple dining venues for a unique gastronomic experience.
Her strategic initiatives have not only enriched Madinat Jumeirah’s culinary reputation but also ensured a lasting impact on Dubai’s dining culture. Sanja's effective leadership in forging global and regional partnerships further underscores her innovative approach, with successful collaborations with notable brands like Jimmy Choo and Abdullah Lufti.
The effectiveness of her strategies is reflected in the considerable accolades received by Madinat Jumeirah’s restaurants, including Michelin Guide listings and Gault & Millau awards, along with multiple recognitions from local hospitality awards.
SANJA'S FORESIGHT IN MARKETING STRATEGY AND TREND ANTICIPATION HAS EARNED HER NOMINATIONS FOR PRESTIGIOUS AWARDS ACROSS THE HOSPITALITY SECTOR, AFFIRMING HER STATUS AS A LEADING FIGURE IN THE INDUSTRY.
Sanja's foresight in marketing strategy and trend anticipation has earned her nominations for prestigious awards across the hospitality sector, affirming her status as a leading figure in the industry.
Sanja Dimitrijevic's unwavering passion, visionary leadership, and commitment to excellence mark her as a deserving nominee for this recognition. Her profound impact on Madinat Jumeirah’s success and her relentless pursuit of excellence in F&B marketing set her apart as a luminary in the hospitality industry. As 2024 progresses, Sanja eagerly anticipates launching new, exciting projects that promise to further elevate the culinary experiences at Madinat Jumeirah.
CYBELLE DAOU KHADIJ Director of PR & Communications for the Premium, Midscale & Economy Division, Middle East, Africa & Türkiye, Accor
In the dynamic world of hospitality, Cybelle has carved out a niche as a strategic and visionary leader. As the Director of PR & Communications for Accor's Premium, Midscale & Economy Division in the Middle East, Africa, and Türkiye, she commands the communications helm for over 230 operating hotels across 12 globally acclaimed brands. Her comprehensive role encompasses not just overseeing the vast communications strategy but also guiding the narrative for 90 upcoming properties spread across 23 countries.
With a career spanning over 15 years in the hospitality sector, Cybelle's impact is both deep and broad. Her strategic prowess in communications has significantly enhanced Accor’s reputation in the MEA region, driving brand equity and securing positive media coverage. Her adept planning and execution have delivered a staggering audience reach of 80 million through various channels including development announcements, hotel and restaurant news, brand campaigns, and key environmental, social, and governance initiatives.
Cybelle is known for her modern approach to public relations, particularly in the realm of influencer relations. She has pioneered earned influencer marketing within the industry, consistently identifying and leveraging trends to position Accor’s hotels in the MEA region at the forefront of social conversations. Her innovative collaborations with high-profile influencers have not only resulted in billions of media impressions but have also driven significant digital engagement, boosting both awareness and conversions. Her expertise particularly shines in the preopening phase of flagship properties, such as the recent Mövenpick Resort Al Marjan Island. Cybelle’s profound understanding of the hospitality landscape allows her to support regional teams effectively, guiding individual properties to refine their communication strategies and optimize their market positioning. Through her leadership, properties are narrated as top-tier destinations, ensuring they not only meet but exceed commercial targets with exceptional public relations value.
Beyond driving communications strategies, Cybelle is a thought leader, providing strategic counsel to C-suite executives and setting new standards for PR’s role in corporate reputation management. Her efforts have resulted in over a 15% improvement in brand sentiment across key markets. By aligning communications with business objectives, Cybelle has played a pivotal role in enhancing Accor's reputation among stakeholders, developers, and the media.
Cybelle's influence extends far beyond mere brand awareness. Her holistic and integrated communications strategies are a testament to her ability to turn public relations efforts into measurable business outcomes, driving sustained commercial success across the hospitality landscape. Her work not only narrates a story of brand elevation but also of strategic foresight and innovative leadership in connecting with audiences and stakeholders in meaningful ways.
BEYOND DRIVING COMMUNICATIONS STRATEGIES, CYBELLE IS A THOUGHT LEADER, PROVIDING STRATEGIC COUNSEL TO C-SUITE EXECUTIVES AND SETTING NEW STANDARDS FOR PR’S ROLE IN CORPORATE REPUTATION MANAGEMENT.
PRAMUKSHI
KARIYAWASAM Director of Marketing & Communications, Shangri-La Dubai
Pramukshi is a seasoned leader in marketing and communications with extensive experience in the hospitality industry. Her career has taken her through various pivotal roles in the Maldives, Sri Lanka, and now the UAE, where she has managed over 20 hospitality brands and overseen multiple property and restaurant launches.
Currently, as the Director of Marketing & Communications at Shangri-La Dubai, Pramukshi drives innovative strategies in marketing and communications, focusing on generating demand, enhancing brand experiences, and executing PR initiatives. Her efforts are particularly concentrated on elevating the F&B marketing strategies of the hotel.
JEMMA STARZECKI Senior Vice President of Marketing, Al Ghurair Investment
Jemma has masterfully orchestrated Al Ghurair Properties' most expansive and successful through-the-line marketing campaign to date. Under her guidance, GLITCH rapidly ascended to prominence, becoming a leading indoor entertainment hotspot in Dubai within its inaugural year. Celebrating GLITCH's first anniversary, Jemma executed a formidable media outreach, attracting over 71 journalists and influencers, and ensuring coverage by premier Emirates media outlets like Gulf News, What’s On, and Time Out, with a total attendance surpassing 180.
Her strategic prowess was equally evident in the launch of Al Ghurair Centre’s newest culinary venture, Flayva. This food hall, showcasing nearly 20 local dining concepts from Indian to Indonesian, became a culinary sensation. The launch event, under Jemma's leadership, saw significant media presence with coverage across major publications including Khaleej Times and The National, cementing Flayva’s status as a vibrant dining destination.
Jemma's adept use of strategic marketing and social media has not only amplified GLITCH and Flayva’s profiles but has sustained their buzz in the competitive market.
Previously, she served as the Director of Brand Marketing, Loyalty & Partnerships at Cinnamon Hotels & Resorts. In this role, she was instrumental in differentiating the parent brand and its properties, encompassing 15 hotels and resorts in the Maldives and Sri Lanka. Her work included crafting compelling storytelling campaigns and forging global partnerships to boost loyalty.
Before that, Pramukshi was the Director of Brand Strategy & Marketing, where she led comprehensive brand communication efforts at a corporate level, developing multichannel communication plans, managing agency relations, and overseeing all internal and external communications.
Her earlier roles included Head of Digital and E-commerce Marketing, where she deepened her expertise in digital and performance marketing, significantly enhancing the brand’s online presence through website revamps and targeted digital campaigns. She also excelled in Marketing Marketing, managing tactical promotions for a portfolio of resorts and spearheading several hotel and restaurant openings.
Pramukshi’s foundational expertise in public relations has seen her execute strategic PR campaigns, develop robust international media relations, and significantly contribute to the success of various hotel openings and events.
Her campaigns resonate deeply within the community, maintaining both venues as top destinations for both residents and visitors. Jemma's profound understanding of market dynamics and her effective campaign strategies continue to enrich Dubai's hospitality landscape.
SARA CECILIA BARROW
Corporate PR Manager, Sunset Hospitality Group
For Sara, Corporate PR Manager at SHG, recent years have brought a cascade of achievements, marked by innovative projects, strategic partnerships, and an ever-expanding portfolio of global openings. Her exceptional leadership in PR has been pivotal in enhancing SHG's public image, aligning seamlessly with the company's ambitious objectives.
Sara's strategic PR initiatives have been wide-ranging and impactful. From orchestrating high-profile press interviews and announcing international expansions to penning thought leadership articles and participating in industry panels, she has adeptly positioned SHG’s leaders as pioneers in the hospitality sector. Her skill in weaving these elements into SHG’s overarching goals has cemented the company's reputation as a forward-thinking industry titan.
With a decade of PR experience in the GCC and a solid foundation in journalism, Sara possesses the acumen necessary for effective cross-departmental collaboration, ensuring that every communication resonates with SHG’s core brand values. Her partnership with the Corporate Marketing Team has pushed creative limits, driving significant market share growth, enhancing brand perception, and amplifying SHG's presence on the global stage.
Sara's relentless dedication, innovative creativity, and visionary approach have not only contributed to SHG's ongoing success but also make her a standout nominee for the PR Powerlist. Her role has been crucial in establishing SHG as a leader in the competitive landscape of global hospitality.
SARA POSSESSES THE ACUMEN NECESSARY FOR EFFECTIVE CROSSDEPARTMENTAL COLLABORATION, ENSURING THAT EVERY COMMUNICATION
RESONATES WITH SHG’S CORE BRAND VALUES
TRICIA JIMENEA & JOSIE DELFIN PERRET
Senior Management, ComCo Middle East & Africa
In the dynamic landscape of Middle East and Africa's communications, ComCo Middle East and Africa stands as an independent agency distinguished by its strategic, impact-driven approach that consistently moves key stakeholders to action. The agency, forged from a coalition of multi-talented brand architects and award-winning communication trailblazers, has quickly made a name for itself by delivering meaningful and memorable campaigns that align closely with their clients' business goals.
Under the leadership of Co-founder and Managing Director Tricia Jimenea, with 14 years spanning corporate to lifestyle and entertainment agency experience, and Partner and Head of Hospitality Josimar Delfin Perret, who brings 14 years of seasoned hotelier and F&B strategy expertise, ComCo has cultivated an impressive client roster in just two years. Their portfolio sparkles with high-profile names including Amazonico, Leña Dubai, Smoked Room, and Belcanto at Dubai Opera, alongside prestigious hotel chains like Taj Exotica Resort & Spa The Palm, Rixos Premium Saadiyat Island, and Paramount Hotel Dubai.
The agency’s success is rooted in its ability to forge substantial partnerships that drive tangible awareness and commercial growth. Noteworthy campaigns include the "We Create Drama” Film Festival at Paramount Hotel Dubai, which achieved significant visibility and included judges from the Golden Globe Awards, and the innovative Belcanto and Campari collaboration during Negroni Week, which celebrated global masterminds in art, music, and bartending.
Another standout initiative was the "Pinskiy&Co Moscow Press Trip," where ComCo showcased the upscale F&B concepts to the UAE market through a curated culinary journey for a select group of top UAE tastehunters. The trip generated 11.8 million impressions, $3.3 million in PR value, and 11.7 million engagements, illustrating the agency’s knack for creating impactful experiences that resonate widely.
ComCo’s approach transcends traditional PR by implementing strategies that not only capture attention but significantly boost client footfall and business. Their innovative campaigns, strategic partnerships, and targeted outreach have cemented their reputation as a results-driven agency committed to achieving exceptional outcomes for every client.
IN THE DYNAMIC LANDSCAPE OF MIDDLE EAST AND AFRICA'S COMMUNICATIONS, COMCO MIDDLE EAST AND AFRICA STANDS AS AN INDEPENDENT AGENCY DISTINGUISHED BY ITS STRATEGIC, IMPACT-DRIVEN APPROACH THAT CONSISTENTLY MOVES KEY STAKEHOLDERS TO ACTION.
RUWAIDA ABELA NORTHEN Founder & CEO, JRN Consultancy
Ruwaida's journey into the luxury hospitality sector began in her hometown of Tripoli, Libya. At just 18 years old, she embarked on a globe-trotting career that has taken her from the vibrant markets of Asia to the historic landscapes of Europe and the deserts of the Middle East. With more than twenty years of experience, Ruwaida has honed her expertise in consumer marketing, corporate communications, and high-impact campaigns, and is skilled in public and media relations. Fluent in English, Arabic, and Maltese, with a working knowledge of Turkish, she is a true polyglot.
Her professional path started with the Corinthia Group in Libya, then moved to Malta with Starwood, and onto Bahrain with Ritz-Carlton. Ruwaida's career flourished in Qatar with the Shangri-La Group, where she ascended to Vice President of PR and Corporate Communications for the Middle East, India, Indian Ocean, Europe, and the Americas, becoming the first Arab woman to achieve such a position within the company.
MARJORIE CHAPAS
Head of PR, Umami Communications
Marjorie's career began in the heart of Paris, where her passion for the F&B sector was nurtured at the esteemed luxury agency, Pascale Venot. Here, she adeptly managed high-profile clients, including culinary giants at Le Bristol Paris and Le Buddha-Bar Hotel Paris. Her journey continued at Ogilvy Paris, crafting strategies for illustrious brands like the Bacardi Martini Group and Radisson Blu Europe. Six years ago, Dubai became Marjorie’s new arena, where she has thrived as the Head of PR at Umami Comms for nearly three years.
In 2021, Ruwaida founded JRN Consultancy, a boutique agency focusing on luxury lifestyle, travel, and hospitality, based in Dubai with branches in Qatar and Saudi Arabia. As a passionate advocate for women's empowerment, she leads an all-female team, pushing the boundaries of luxury experiences in collaboration with top international brands. Alongside her professional endeavors, Ruwaida is a dedicated wife and mother of four, contributes to major business and lifestyle publications, and is a frequent speaker at regional conferences.
Under Marjorie’s leadership, Umami Comms’ PR team expanded from four to fourteen members between 2021 and 2024, demonstrating her keen ability to attract, onboard, and retain top talent. This expansion also extended geographically to Doha, Qatar, and the Kingdom of Saudi Arabia. Today, the PR team boasts a vibrant diversity with 11 nationalities, creating a rich tapestry of ideas that drive innovative PR campaigns. Marjorie's focus on integrating and retaining talent has dramatically reduced turnover, from 20% in 2022 to just 7% in 2024, enhancing team stability and performance.
Marjorie's strategic vision has propelled the agency's growth, witnessing a client base increase of 94% in 2022 and an additional 43% in 2023. Financial growth followed suit with a 109% increase in 2022 and 19% in 2023, while active client retention rates soared by 35% since 2021.
Known for her relentless pursuit of excellence, Marjorie fosters a high-performance environment within the PR team. Her effective communication with upper management ensures that the team's needs and achievements are well recognized and supported, promoting a culture of continuous improvement.
A staunch advocate for the agency’s “Human-First” value, Marjorie has implemented several well-being initiatives, such as additional remote work days and the option for employees to work from abroad annually. These efforts have culminated in Umami Comms being named the “Best Place to Work” in 2023.
KEVIN JOSHI Director of Marketing & PR, Atelier House Hospitality
Kevin Joshi has been instrumental in transforming dining experiences into award-winning culinary events. His pivotal role in marketing and public relations has led several restaurants under his leadership to achieve Michelin Star status, highlighting his dedication to culinary perfection and his knack for enhancing hospitality brands. Additionally, his strategic contributions have placed these dining establishments on the prestigious World’s 50 Best Restaurants list.
SIMON RITCHIE Comms Director, Yolk Brands
Since stepping into his role in 2021, Simon has been at the helm of significant expansion and innovation within Yolk Brands. Starting with Pickl, which then comprised only four restaurants, Simon's leadership has seen the brand grow to over 20 restaurants across four countries. He also
Kevin’s expertise extends beyond accolades, as evidenced by the numerous regional awards his campaigns have won. These recognitions are a testament to his ability to engage diverse audiences and craft dining experiences that garner international praise.
Under Kevin’s guidance, Atelier House Hospitality has seen significant growth across the Middle East and Indian subcontinent. He has adeptly managed multiple revenue streams, combining superior service, standout dining experiences, and sharp marketing tactics. This strategy has not only expanded the brand’s footprint but has also elevated its standing in these dynamic markets.
In his current role as the Director of Marketing and PR, Kevin continues to propel Atelier House Hospitality forward. He skillfully oversees marketing initiatives and public relations strategies, reinforcing the brand’s status as an industry leader. Through his efforts, Atelier House remains at the forefront of the hospitality sector, setting benchmarks for others to follow.
introduced three new dining concepts to the Yolk Brands portfolio: BonBird, Southpour, and 1762.
This year marked a milestone for Pickl, achieving its most successful year in the UAE, selling 5 million burgers since its inception and recording remarkable revenue and store-level growth. Under Simon's guidance, BonBird expanded from one to three locations, and Southpour was successfully launched into the market.
In the community, Simon led a school outreach program impacting over 500 children, teaching them about business and entrepreneurship through the lens of Pickl. This initiative included tailored educational presentations and interactive sessions, fostering a spirit of entrepreneurship among the youth.
Yolk Brands also championed rider safety, a cause Simon personally advocated for by integrating Rider Areas across all Pickl venues and signing the Deliveroo Riders Pledge. This commitment to welfare drove positive media interactions and set a standard for industry respect and safety.
Furthermore, the "More Pickles Please" campaign, a playful collaboration with Deliveroo, showcased Simon’s knack for engaging marketing strategies, significantly boosting customer interaction and brand visibility. Simon's leadership shone internationally with successful launches in Qatar and Egypt, setting new records for single-day revenue and the largest number of venues opened in a week, respectively.
DIKSHA CHADHA
Associate Communications Director, Action Global Communications
At 29, Diksha Chadha is the youngest-ever Associate Communications Director at Action Global Communications, spearheading its MENA operations from the UAE. She leads a 12-member hospitality team, managing integrated communications for 23 brands across hospitality, F&B, and retail. In 2023, her leadership helped drive 18% of the agency’s total revenue.
She specializes in launching F&B venues and has successfully managed accounts for major players such as Hilton and IHG Hotels & Resorts, boosting their market presence.
Diksha’s role extends beyond client
management to leading the agency’s responses to top-tier RFPs and spearheading new business development across the sales funnel. Her notable accounts include the Dubai Department of Economy and Tourism, where she promotes Dubai’s gastronomy scene, and the Waldorf Astoria DIFC, where she has enhanced the hotel's brand through strategic partnerships and public events.
Her effective strategies have redefined PR for venues like Joe & The Juice, contributing to its success as the brand’s top-performing location globally. Diksha’s work has also significantly increased footfall for destinations like Souk Madinat Jumeirah and JBR The Walk, proving her adeptness at elevating brand profiles and driving consumer engagement.
LOUISE JACOBSON
Managing Partner, Brazen MENA
Louise Jacobson has been a transformative figure in hospitality public relations for over two decades, expertly representing over 100 F&B brands across the UK, Europe, and the Middle East. Her portfolio includes industry giants such as Raffles, Fairmont, and Marriott International, along with acclaimed culinary venues like Nobu and Gordon Ramsay’s Bread Street Kitchen and Bar.
Louise's notable campaigns include the "100-layer lasagne" for Hilton and "Cirque de Cuisine" at Atlantis Dubai. As the founder and managing partner of Brazen MENA, she has built a dynamic agency. Brazen MENA is celebrated for its strategic communication initiatives, maintaining a 100 percent client retention rate and driving significant media presence and brand engagement. Additionally, Louise is a board member for Global Women in PR MENA (GWPR), advocating for gender diversity and leadership for women in communications. Her leadership style blends strategic precision with a nurturing approach, fostering a culture that champions both innovation and empathy within her team.
ZAINAB
IMICHI ALHASSAN ALLI & SARAH CURTIS Co-Founders, POP Communications
Founded in 2017, POP Communications quickly became a powerhouse in public relations, particularly within the food and beverage and hospitality sectors. Founders Sarah and Zainab have been recognized many times by numerous industry awards.
POP Communications boasts a robust portfolio, having served nearly 180 clients, with about 30% in the F&B and hospitality industries. Their notable work includes the successful launches of high-profile venues such as AER Lounge, Urban Retreat, and INK Hotel, each marked by significant media coverage and PR value. Their strategy often involves exclusive events and influencer collaborations, significantly boosting brand visibility and positioning. Their efforts have redefined brand identities and introduced innovative concepts to the market. For instance, they repositioned Kcal as a top meal plan provider and introduced Ting Irie as a leading Jamaican restaurant in the UAE. POP Communications has also played a crucial role in the rapid expansion of brands like Wingstop UAE and the
MELISHA MAHADOO
Senior Public Relations Executive, Destination Mina Seyahi
Melisha began her career as an intern across nine properties within the Destination Mina Seyahi, including the Le Meridien Dubai Hotel & Conference Centre and Aloft & Element Airport, quickly making her mark with a strong work ethic and a keenness to learn. Her proactive approach and genuine interest in her department's goals earned her a full-time position and a subsequent promotion to Senior Public Relations Executive for the Mina Seyahi complex in June 2024. Since moving to Dubai in November 2023 for her MBA internship from Vatel Business School in Mauritius, Melisha has embraced the local culture, successfully growing her network and managing high-profile events and media campaigns. She played a pivotal role in the global communications for the launch of W Dubai – Mina Seyahi and managed the media spotlight for various brunches and events, achieving significant press coverage. Her responsibilities also extend to coordinating international F&B FAM trips and managing key broadcasts, contributing to her reputation as a proficient PR executive within a competitive industry.
strategic positioning of venues under OY Hospitality, securing significant accolades and media placements. Sarah and Zainab's strategic foresight and expert handling of public relations have not only enhanced brand images but also firmly established POP Communications as a leader in PR innovation in the Middle East.
SANA ALVI
Account
Director,
Soul Communications
Sana Alvi, the Account Director at Soul Communications, has been a transformative figure in the UAE’s F&B scene since joining the team in early 2019. With nearly a decade of PR experience, she quickly rose from an Account Specialist to a key leader next to Co-founder Farah Sawaf. Sana has led significant projects including Deliveroo UAE’s IPO and innovative food campaigns, and has been pivotal in launching major brands like Brunch & Cake and Teible in the UAE. Her strategic vision also fueled the expansion of local favorites such as Pitfire Pizza and Ibn Al Bahr. A dedicated community supporter, she has raised substantial funds for food security initiatives. Sana’s unique leadership style fosters young talent, particularly women, creating a high-performing team that embodies the core values of Soul Communications. Her preference for staying behind the scenes, paired with a creative and modest approach, highlights her impactful role in the industry.
MARY-JOE SROUJI
Account Director, Bacchus
MJ Srouji, Account Director at Bacchus, excels in blending luxury with strategic PR initiatives. A standout achievement in her career is the launch of Maison De Plage, where an exclusive event with Chef Izu attracted top-tier media and influencers. This initiative secured over 40 media placements and significantly boosted the venue’s visibility.
Her work includes collaborations like a Chanel Beauty shoot in partnership with Gheir magazine and a photoshoot for Lama Jouni’s latest collection, leveraging Maison De Plage’s beachfront setting to create visually striking campaigns. MJ also led a successful influencer lunch for David Yurman at Shanghai Me in DIFC, amplifying both the restaurant and the brand.
With her ability to create impactful campaigns and foster influencer partnerships, MJ continues to shape the luxury PR landscape with high-visibility projects.
GIOVANNA ALTOMARE
PR & Communications Director, Orange Holding
Giovanna Altomare, the driving force behind O|PR, is a prominent figure in the hospitality, fashion, and luxury sectors across the UAE and Europe. With over a decade of experience, she has garnered numerous accolades, including the Grand Prix of Cannes Lions 2022, The Loeries, and Clio Awards. Giovanna's expertise spans luxury hospitality, automotive, finance, and fashion, giving her a holistic view of Marketing and PR.
As head of Orange Holding's venues—Il Borro Tuscan Bistro Dubai, Alici, Josette, and MayaBay Dubai—Giovanna has led them to win over 150 global awards. She has built strong community ties, collaborating with brands like Chanel and Art Dubai, and ensuring top-tier media coverage in prestigious publications. Her leadership also extends to O|PR’s high-end PR services, elevating local and international brands with her in-house expertise.
ANNE BLEEKER
Co-founder, In2 Consulting
With over 25 years of international expertise, Anne Bleeker has built a reputation as a seasoned business communication professional. In 2010, she co-founded In2 Consulting, a boutique communication agency based in Dubai, after leading corporate communication departments for global giants in the hospitality and manufacturing sectors. Her educational foundation includes an MBA from the University of Colorado at Colorado Springs (UCCS) and a BA in Hospitality Management from the prestigious Hotel School The Hague.
Driven by creative thinking and a passion for helping organizations craft the right message for the right audience, Anne launched In2 Consulting. Over the past 14 years, she and her dedicated team have empowered businesses and entrepreneurs, leveraging strategic PR and business communication to fuel growth.
Operating at the intersection of hospitality and technology, In2 Consulting has become a trusted partner in the region, offering tailored communication solutions that resonate in today’s competitive landscape.
SAFCO From Family-Owned Business to Industry Leader
Established in 1994, Safco International began as a family-owned business with a clear vision to diversify into major food segments. Over the years, it has built a solid reputation through long-term relationships with clients, suppliers, and business partners, becoming a trusted name in the Foodservice and HORECA industries in the UAE and beyond. Safco’s commitment to quality and service has made it a preferred supplier in both local and international markets.
The 10th of October 2023 marked a major milestone in Safco’s journey as it joined forces with Silal, a prominent entity under ADQ, one of the region’s largest holding companies. This strategic investment will allow Safco and Silal to expand their market presence and strengthen their distribution network in the UAE and internationally, marking a new era for both companies in the food distribution sector.
Today, with sole distribution rights for 35+ brands, 100+ nonexclusive distribution brands, 9 in-house brands, and over 25,000 products, Safco prides itself on being a leading supply partner to five-star hotels, fine dining restaurants, catering companies, bakeries, ship chandling services, airlines, cruise lines, and hospitals across the UAE and globally.
Known for its dedication to quality, innovation, and customer service, Safco continues to lead the way in delivering premium ingredients and tailor-made solutions to meet the needs of the foodservice and hospitality industries. As the company embarks on its next chapter with Silal, its legacy of excellence and commitment to growth remains stronger than ever.
SAFCO’S COMMITMENT TO QUALITY AND SERVICE HAS MADE IT A PREFERRED SUPPLIER IN BOTH LOCAL AND INTERNATIONAL MARKETS.
THE FUTURE OF AIR TRAVEL
In the ever-evolving travel industry, airlines and travel agencies are increasingly turning to cuttingedge solutions to stay competitive and deliver enhanced customer experiences. One such airline retailing solution is New Distribution Capability (NDC), a transformative approach reshaping how airlines and travel sellers interact with consumers, unlocking new opportunities for personalisation, differentiation, and growth.
For Amadeus, NDC represents a significant shift in the way airlines distribute their products and how travel sellers consume them. By embracing NDC, airlines gain the ability to deliver richer, more personalised content
BY ERNESTO SANCHEZ BEAUMONT, MANAGING DIRECTOR AMADEUS GULF
to travellers, allowing for more dynamic and flexible pricing models. In real time, travel sellers can access tailored offers that meet the specific needs and preferences of their clients, ultimately driving better customer experiences and higher revenue potential.
Enhancing Product Differentiation and Customer Experiences
At its core, NDC enables airlines to innovate in ways that support modern retailing, giving them greater control over their content and allowing them to present their products in a way that is more relevant and engaging for consumers. With this technology, airlines can offer unique bundles, special services, and customised
fare options, differentiating their offerings from competitors – and distributing them in a way that enriches and enhances the shopping experience on the buyer’s side. As a result, travellers can enjoy a more tailored experience— one that aligns with their individual or company preferences, whether they prioritise cost savings, convenience, or premium services.
From the perspective of travel sellers, NDC can provide more dynamic content and tailored offers, allowing agents to access the latest fares and craft more personalised travel packages. This not only enhances the value provided to travellers but also strengthens the relationship between travel sellers and their clients. By delivering offers that are more relevant and attractive, travel sellers are better equipped to capture new revenue streams and improve customer loyalty in a highly competitive market.
NDC’s Impact on Revenue Potential
NDC also brings significant revenue opportunities to both airlines and travel agents. The dynamic pricing capabilities enabled by NDC allow airlines to adjust their fares in real time based on market demand, traveller preferences, and competitive factors. This level of pricing flexibility opens the door to more strategic revenue management and improved yield. At the same time, travel sellers are able to access exclusive deals and tailored offers that resonate more with their clients, driving additional sales and elevating the overall travel experience.
For airlines, the ability to provide detailed service descriptions, images, and personalised offers through NDC technology allows for upselling and cross-selling opportunities that were previously untapped. Travel agents,
by accessing this richer content, can better recommend and cross-sell ancillary services such as seat upgrades, baggage options, and inflight services to best suit their clients’ needs, ultimately increasing revenue per passenger.
NDC: A Future-Proof Solution for Travel Sellers
In today’s rapidly changing travel landscape, the adoption of NDC is becoming essential for travel sellers to remain competitive. As travellers increasingly expect a personalised, seamless, and efficient booking experience, travel sellers must evolve to meet these demands. NDC provides the tools needed to deliver on these expectations, helping travel sellers future-proof their business by staying ahead of industry trends.
At Amadeus, we recognise the importance of NDC in driving the next phase of industry growth. We are committed to supporting travel agencies through this transition by offering the tools, content, and expertise necessary to thrive in the new world of modern retailing. We exploit all the advances that this new technology brings, while ensuring it makes sense for those using it, without compromising operational efficiency.
That is why our solutions provide deep, end-to-end integration of content via NDC into the travel seller’s technical ecosystem, so that existing tools and processes can also be used with NDC-sourced content.
By embracing NDC, travel sellers can unlock new potential and deliver superior value to their clients, securing their place in the future of travel.
ERNESTO SANCHEZ BEAUMONT, Managing Director Amadeus Gulf
ANTI-FRANCHISING
The Pros and Cons of in the Restaurant Industry
BY EDDY MASSAAD, FOUNDER & CEO, SWISS BUTTER
It’s no secret that franchising is often seen as the go-to strategy for rapid expansion and increased brand exposure. Yet, at Swiss Butter, we have chosen a different path. Instead of franchising, we focus on a companyowned expansion strategy. This deliberate choice reflects our commitment to maintaining our culture, delivering quality, preserving brand identity, and reaping the benefits of centralised management.
As the Founder and CEO of Swiss Butter, I am a strong advocate of this approach. Here’s why Swiss Butter has chosen to remain independent and the advantages we have realised from this strategy.
Maintaining Quality Control
One of the most significant advantages of our anti-franchising stance is our ability to maintain strict quality control. Franchising, while tempting for its potential for rapid growth, often comes with challenges that can undermine brand integrity. Discrepancies across outlets can tarnish the carefully crafted essence of a brand. Franchisees, driven by short-term profit motives, might resort to cost-cutting measures that compromise the customer experience, leading to a dilution of quality and service standards.
The Swiss Butter experience is based on three core principles that must remain true for every store we operate and in every market we enter: 1) Taste: Our Secret Sauce, a mix of butter and 33 herbs and spices; 2) Unbeatable quality for the price; and 3) Undeniably amazing service. By keeping our operations in-house, we ensure that we can deliver the Swiss Butter experience to every customer, in every market, every single time. This mission would be challenging to achieve across a network of franchised outlets, where discrepancies could compromise the experience.
Preserving Brand Identity
Our ethos at Swiss Butter is deeply rooted in delivering a consistent and authentic dining experience. Franchising poses a risk to this ethos by potentially diluting the brand’s core essence due to decreased control over individual outlets. Legal disputes and the need for mediation that can arise with franchisees further threaten the cohesiveness of the brand, eroding customer trust and satisfaction.
Instead, we have chosen a path of steady, sustainable growth. We are not sprinters; we are marathon runners. This measured approach allowed us to double the number of successful venues across the Middle East in 2023, successfully launch our first store in the United Kingdom, and prepare for our Madrid store opening within the next month.
Each new location is carefully selected through personal research and market analysis to ensure it aligns with our brand values and promises a warm reception from the local community.
The Benefits of Centralised Management
Centralised management offers several benefits that franchising cannot. It allows us to nurture and protect the Swiss Butter experience, ensuring that our high standards are consistently met. Our organisational structure fosters a loyal and dedicated team, with long-standing staff members who report to me weekly. This close-knit management style ensures everyone remains aligned with our brand values and standards, creating a strong people-centred culture where our team feels valued and empowered.
Instead of franchising, we occasionally partner at the local level, handpicking partners who share our brand values and understand the Swiss Butter ethos. This selective approach helps us avoid the pitfalls of franchising while still enabling growth and expansion. These partnerships are not about relinquishing control, but about extending our reach while maintaining the quality and consistency that our customers expect.
Success on Our Own Terms
Our success story is a testament to the power of independent growth. From a single modest eatery, Swiss Butter has expanded into a thriving chain with 15 locations, and 15 more planned for 2024. Each new venue embodies our commitment to quality, innovation, and the Swiss Butter experience. By
choosing independent growth over franchising, we have created a unique and authentic dining experience that resonates deeply with our customers. This approach underscores a broader shift from short-term profits to building long-term brand value. Our steady expansion strategy does not mean we are resistant to growth; rather, it is about controlled and sustainable development. As we continue to grow, we promise to stay true to our roots and to the Swiss Butter experience that our customers know and love.
A Refreshing Perspective in the Industry
In an era where many brands prioritise profits over customer experience, Swiss Butter’s commitment to quality and authenticity offers a refreshing perspective. Our approach is not just
about expanding our footprint, but about preserving the essence of what makes us unique. We believe in nurturing, protecting, and preserving the Swiss Butter experience, ensuring that every customer enjoys the same high standards of service and quality, no matter which location they visit. Our philosophy is simple yet profound: to prioritise the long-term value and authenticity of our brand over the allure of quick profits and rapid expansion. We consider ourselves the guardians of our brand, dedicated to delivering an exceptional dining experience every single day. This is the foundation of our culture as a company and as a brand, and it is because of this culture that we are able to prove the Swiss Butter experience and preserve the brand as it grows across the international marketplace.
EDDY MASSAAD, Founder & CEO, Swiss Butter
BEHIND THE BAR ADOPTING SUSTAINABILITY
IUNNIKRISHNAN, Beverage Manager at Isola Ristorante Dubai
sola Ristorante stands out for its dedication to offering a refined and innovative beverage experience, much of which is credited to Unnikrishnan, the Beverage Manager. Since joining the team as a Sommelier in 2021, Unni, as he is fondly known, has steadily elevated the bar's offerings with creativity and expertise drawn from his rich background in the hospitality industry. With a career spanning international brands like IHG, One&Only, Ramada, and CGH Earth Hotels, Unni has worked alongside legendary chefs Pierre Gagnaire and Jason Atherton, shaping his philosophy on beverage curation.
At Isola Ristorante, Unni has not only overseen impressive growth in beverage revenue but has also introduced sustainable practices that push boundaries, such as bottling cocktails, reducing water wastage, and creating the Isola Garden, where leftover garnishes are regrown. His approach, driven by his motto "Learn, adopt, elevate," continues to inspire both his team and the many guests who come to experience the unique offerings of Isola’s bar. This interview delves into his journey, his innovations at Isola, and the sustainable steps he is implementing in Dubai’s thriving food and beverage industry.
From sommelier to Beverage Manager
Since transitioning from sommelier to Beverage Manager, my role has expanded to encompass all aspects of the beverage programme, including the curation of cocktails, vendor relations, and ensuring an exceptional beverage experience for our guests.
A focus on sustainability
My passion for environmental responsibility inspired me to focus on sustainability. At Isola Ristorante, I prioritise sourcing products locally, emphasising fresh ingredients and reducing waste through recycling and composting programmes. Additionally, we use the most eco-friendly products for guest use. Working closely with suppliers to ensure sustainable practices has strengthened our commitment to the environment.
Dehydrating fruit leftovers
Dehydrating fruit leftovers is a simple yet effective process. We slice the leftover fruits and use a dehydrator to preserve them. This practice significantly reduces bar wastage and allows us to create unique and flavourful cocktail garnishes. It also helps us maintain a sustainable operation and enhances the bar experience with visually appealing and delicious drinks.
Single-use paper straws and cups
We introduced the use of single-use paper straws and cups at Isola Ristorante to reduce plastic wastage. Both customers and staff have responded positively to this eco-friendly initiative and appreciate our commitment to sustainability.
The Isola Garden project
The Isola Garden project was introduced to reduce waste and enhance sustainability. We begin by composting leftover garnishes such as basil stems, mint, and chillies. These materials are then used to grow fresh ingredients, which are incorporated into our cocktail programmes. This process not only reduces waste but also reinforces our farm-to-table commitment, ensuring fresh and sustainable ingredients are used in our beverages.
Challenges
Some of the biggest challenges in implementing these sustainability initiatives included the initial costs of eco-friendly alternatives, logistical adjustments in sourcing sustainable products, and primarily educating staff and guests about the benefits of these changes. We tackled these challenges through strategic budgeting, partnering with reliable suppliers, comprehensive training programmes, and clear communication with our team and customers.
Overcoming barriers
In my view, the hospitality industry faces significant challenges in adopting sustainability, including the initial investment required for eco-friendly solutions, logistical difficulties in consistently sourcing sustainable products, and the need to educate both staff and customers. Overcoming these challenges involves not only financial prudence in long-term sustainability investments but also building resilient supply chains and fostering a culture of environmental responsibility through training and engaging storytelling. I believe that by leading with purpose and unity, we can establish a new benchmark in sustainability that inspires and elevates the future of the hospitality industry.
M E N A ’ S M O S T I N F L U E N T I A L H O S P I TA L I T Y & F O O D S E R V I C E E Q U I P M E N T E X P
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