HOTEL & CATERING MARCH 2025 ISSUE

The Long Game

Naim Maadad on Sustainability, Relevance, and the Business of Hospitality

Nestled by the coast of Lusail sits the splendor of Raf es and Fairmont Doha, where luxury is rooted in even the smallest details. Open the doors to mesmerizing hospitality and make memories in a world of sophistication.

THE LONG GAME

NAIM MAADAD ON SUSTAINABILITY, RELEVANCE, AND THE BUSINESS OF HOSPITALITY

INSPIRING VOICES, UNSTOPPABLE JOURNEYS Celebrating Women in Hospitality

24 STRATEGY OVER NOVELTY How hotels can thrive in a competitive market

26 ANDRÉ DOMINIK ALEXY

On his role as General Manager at Amazónico

28 A CATERING SUCCESS STORY

Kareem Abughazaleh on building Foodie Holdings into a leading F&B catering business

50 FROM WAITRESS TO GENERAL MANAGER

Born and raised in Ohrid, Macedonia, Radmila Mateska’s journey into hospitality began with a deep-seated passion for creating memorable experiences

74 SECRETS FROM A SEASONED ENTREPRENEUR

The UAE has become a vibrant hub for the food and beverage (F&B) industry, attracting entrepreneurs, investors, and culinary professionals from around the world

76 RMAL’S GROWTH, CULTURE, & INNOVATION

With a wealth of experience in the hospitality industry, Elias Madbak has been at the forefront of RMAL Hospitality’s evolution

TOP 10 BESTDESIGNED HOTELS IN THE MIDDLE EAST

A showcase of architectural brilliance and interior elegance across the region’s most stunning hotels

Wissam Younane wissam@bncpublishing.net

MANAGING DIRECTOR

Rabih Najm rabih@bncpublishing.net

EDITOR-IN-CHIEF

Seymone L Moodley seymone@bncpublishing.net

COMMERCIAL MANAGER

Alex Brown alex@bncpublishing.net

MARKETING & COMMUNICATION LEAD

Aaron Joshua Sinamban aj@bncpublishing.net

DIGITAL EDITORIAL SUPPORT

Karan Moodley karan@bncpublishing.net

EDITORIAL DESIGN

Christian Harb chriss@bncpublishing.net

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Hospitality’s Hottest Takes This Month

AYMAN EZZEDDINE, Director, Business Development, Middle East, Egypt and Pakistan, Radisson Hotel Group

“I am driven by the desire to create lasting value—for travellers, investors, and local communities.”

Contributors 01

ALEXANDER SYSOEV, Founder, Great List

“People are more likely to choose a restaurant based on recommendations from trusted friends who share their unusual experiences in a unique atmosphere.”

"One of the greatest challenges we’ve faced has been shifting the prevailing culture and mindset towards one of growth and continuous improvement.”

RADMILA MATESKA, General Manager, Avli by tashas

“A passion for the craft, and an unrelenting drive to create memorable dining experiences.”

TONY TRUMAN, Co-Owner, O Beach Dubai

“Competition keeps us on our toes, but instead of trying to outdo others, we focus on refining what makes us special.”

ELIAS MADBAK, CEO, Rmal Hospitality

SUITE TREAT

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The Woman We Are

Iwas thinking about ideas for International Women's Day. Should we do Q&As? A featured list profiling woman in hospitality? Or highlight female-owned hospitality businesses? (This was a great idea that I’m definitely going to pursue.) Then I started thinking about who I’d want to contact, and the list was endless.

As I reflected on all the women in this industry I know well enough to pick up the phone and call, I found myself thinking about the little things—how stylish they are, what amazing mums and friends they are, how they’ve navigated tough times, the jokes we’ve shared, the collaborations, the celebrations. I thought about questions that wouldn’t just highlight their professional success, but capture a piece of who they are—the moments, the reasons, and the drive behind their journeys, at every level.

So, I sent out a chain email. A few WhatsApp messages, too.

By Monday night, I was exhausted. I wasn’t in the best mood and racing against the clock to meet deadlines that felt like they had piled up to the ceiling. But as I started putting the special Women's Day feature together, something shifted. I felt grateful. Grateful that I care too much—yes, sometimes

it burns me out, frustrates me, and makes me question why I take on so much. But on nights like this, I’m glad, because I get to be part of this network of outstanding, powerful women.

I know I didn’t reach out to every single leading lady in hospitality—and trust me, I wish I had. I wish I had the resources, your direct line, the time and space to feature every single one of you. But to the incredible women, I did get to feature—thank you. Thank you for sharing a piece of who you are. For letting me glimpse just a fraction of what motivates you and what keeps you going, because I needed to hear it. And I know someone else reading it will need to as well.

I want to wish you a Happy Women's Day. Because being human is hard enough. But being a woman, a woman who takes care of her family, her job, herself, sometimes with a partner, sometimes without, is not always easy, glamorous, or fun. But we do it. And most days, we do it with style and finesse. And on the days, we don’t? That’s okay too. We’re allowed to have our moments, as many as we need.

The point is, that we are incredible creatures. Being a woman is the superpower.

And to end with one of my favourite quotes (I may have made it up), "A woman should be—whatever the heck she wants to be.” Thank you for being you.

In this issue, we profile Naim Maadad’s long-standing career in hospitality, take a trip to Amazónico to speak with André Dominik Alexy about his role as General Manager, and catch up with the newly appointed Director of Development for the Middle East, Egypt, and Pakistan at Radisson Hotel Group to discuss his plans for driving growth in these key markets. We also feature insights from our monthly contributor on the end of 'social' media, explore the business of beach clubs, and, last but not least, present our Top 10 feature, highlighting some of the most remarkably designed hotels in the region— celebrating architecture, cultural heritage, luxury, and sustainability. Hope you enjoy it!

SEYMONE L MOODLEY EDITOR-IN-CHIEF seymone@bncpublishing.net

Seymone Leigh Moodley seymonemoodley

MARRIOTT INTERNATIONAL EXPANDS LUXURY SAFARI PORTFOLIO IN KENYA WITH A DUAL SIGNING OF THE RITZ-CARLTON AND JW MARRIOTT SAFARI CAMPS

DUBAI CREEK HARBOUR WELCOMES KIYOSHI

Dubai Creek Harbour is about to welcome an exciting new addition to its dining scene. Kiyoshi, a restaurant and bar, is set to open in early 2025, bringing together artisanal Japanese craftsmanship and contemporary elegance for an unparalleled dining experience. As Fuse Holding’s first homegrown brand, Kiyoshi introduces a sophisticated yet accessible dining experience to this vibrant neighbourhood.

Marriott International, Inc. unveiled plans to open two luxury tented safari camps in Kenya, following the signings of The Ritz-Carlton, Masai Mara Safari Camp and JW Marriott Mount Kenya Rhino Reserve Safari Camp with Lazizi Mara Limited and Lazizi Solio Limited, respectively, both part of the Lazizi Group of Companies. Underscoring the company’s commitment to expanding its world-class luxury portfolio and offerings for unique travel experiences, the anticipated properties aim to set new standards for high-end, luxury hospitality in some of Africa’s most breathtaking safari destinations.

OPENINGS & LAUNCHES

FOUR SEASONS

ANNOUNCES NEW LUXURY RESORT AND PRIVATE RESIDENCES IN MINA, RAS AL KHAIMAH, UAE

Four Seasons, the world’s leading luxury hospitality and branded residential company, together with RAK Properties, Ras Al Khaimah’s leading publicly listed real estate developer, announce plans for a new beach Resort and Private Residences as part of the flagship 400-hectare (1,000acre) master-planned waterfront destination – Mina.

Corinthia Hotels and Dubai

General Properties are proud to announce their partnership on a landmark hotel and residential development in the heart of Dubai. The skyline-defining structure will showcase refined design, opulent interiors, exceptional amenities and unmatched personalised service. This visionary project will redefine the traditional hotel and branded residences concept, introducing Corinthia’s Mediterranean soul and inventive hospitality to Dubai for the first time.

CORINTHIA HOTELS AND DUBAI GENERAL PROPERTIES UNVEIL LANDMARK LUXURY

EPIK FOODS ACQUIRES 1762 TO EXPAND ITS PORTFOLIO OF GOURMET F&B CONCEPTS

Epik Foods, the dynamic UAE-born F&B group, has announced the acquisition of 1762, the renowned gourmet deli previously under the Yolk Brands umbrella. This strategic acquisition marks a key milestone in Epik Foods’ expansive growth trajectory and reinforces its commitment to delivering exceptional dining experiences while strengthening its presence in the Middle East’s growing F&B landscape.

ANOTHER RECORD YEAR

Throughout 2024, including a very strong fourth quarter, the hospitality sector proved resilient in a contrasting consumer environment. The Group’s diversification in terms of both geography and segment enabled it to post even stronger activity. As a result, both divisions – Premium, Midscale and Economy (PM&E) and Luxury & Lifestyle (L&L) – reported results well in line with the outlook presented at the June 2023 Investor Day.

In 2024, Accor opened 293 hotels, corresponding to more than 50,000 rooms, i.e., net network growth of 3.5% in the last 12 months. At the end of December 2024, the Group had a hotel portfolio of 850,285 rooms (5,682 hotels) and a pipeline of more than 233,000 rooms (1,381 hotels).

JULIA SCHAMNE APPOINTED AS CLUSTER GENERAL MANAGER OF NOVOTEL DUBAI AL BARSHA & APARTHOTEL ADAGIO PREMIUM DUBAI AL BARSHA

In an exciting development within the hospitality industry, Novotel Dubai Al Barsha and Aparthotel Adagio Premium Dubai Al Barsha are delighted to announce the appointment of Julia Schamne as the new Cluster General Manager. With an illustrious 17-year career that spans several top-tier global hospitality brands, including Kempinski, Sofitel, JA Resorts & Hotels, and Radisson, Schamne is well-prepared to steer these properties towards new heights of success and operational excellence.

Salvaje Group Dubai, the powerhouse hospitality collective behind the acclaimed Salvaje, Arrogante, and Amor, is proud to announce the appointment of Maxime Lejuez as its new General Manager. With a stellar career spanning some of the world’s most celebrated culinary destinations, Maxime brings a wealth of expertise, innovation, and a passion for creating unforgettable dining and nightlife experiences.

SALVAJE GROUP DUBAI APPOINTS MAXIME LEJUEZ AS GENERAL MANAGER

Beyond the Party

The Vision Behind O Beach Dubai

TONY TRUMAN, Co-Owner, O Beach Dubai

O Beach Ibiza is a global icon in the beach club scene. What motivated you to bring the brand to Dubai, and how does O Beach Dubai differentiate itself from its Ibiza counterpart?

Dubai has always been a special place for me. Long before O Beach Ibiza was even conceived, I spent a lot of time here, drawn to its energy and global

When we launched O Beach Ibiza, we had a vision of creating an unforgettable atmosphere, and the response was beyond anything we imagined. Naturally, with success comes expansion, and Dubai was always on our radar as a party capital we wanted to

However, we never intended to simply replicate the Ibiza experience. Dubai is a unique market, and we wanted to create something tailored to its audience—an evolution of our brand rather than a copy. The venue itself was a labour of love, designed to appeal to true tastemakers.

Dubai is known for its ultra-luxury hospitality scene. How have you adapted O Beach Dubai to fit the city’s entertainment landscape?

Dubai sets the bar high, and we knew we had to meet and exceed those expectations while staying true to our brand.

Unlike many venues here, we don’t categorise ourselves as ‘ultra-luxury’—that feels restrictive. O Beach is about high-energy entertainment that’s accessible to everyone, from jet-setters to those just looking for a great time.

Our Ibiza model operates differently from what’s standard in Dubai, but instead of conforming completely, we’ve found a balance—bringing our signature energy while embracing the best of the city’s hospitality scene.

With so many high-end beach clubs in Dubai, what sets O Beach apart?

Dubai’s beach club scene is world-class, but we wanted to introduce something different. Our DNA is rooted in Ibiza’s party culture—known for immersive, theatrical entertainment. That’s why

Unlike many venues here, we don’t categorise ourselves as ‘ultra-luxury’— that feels restrictive. O Beach is about high-energy entertainment that’s accessible to everyone, from jet-setters to those just looking for a great time.

we brought our Cirque du Soleil-style performances to Dubai, elevating the experience beyond just a DJ and a dancefloor.

O Beach is not just a beach club; it’s a lifestyle. Many places offer poolside cocktails, but at O Beach, from the moment you walk in, you become part of the show. The energy is infectious, the atmosphere is electric, and we create unforgettable moments every single time.

What also makes us unique is that we’re not just a daytime venue—we seamlessly transition into an after-dark hotspot. Many places focus on either day or night trade, but we excel at both.

The hospitality industry in Dubai is highly competitive. How do you plan to stand out in such a saturated market?

Competition keeps us on our toes, but instead of trying to outdo others, we focus

on refining what makes us special. That’s how we built O Beach Ibiza, and that’s the same approach we’re taking in Dubai.

Rather than chasing fleeting trends, we stay true to our identity—high-energy entertainment, world-class performances, and an atmosphere that keeps people coming back. Our audience is 65% female, made up of fun-loving tastemakers who appreciate quality and seek out unique experiences. We focus on them, not on what competitors are doing.

Dubai’s hospitality scene is inspiring, and I love the passion people here have for unforgettable experiences. That energy fuels us to innovate while staying authentic to our brand.

Nightlife and entertainment trends evolve quickly. How do you ensure O Beach Dubai stays ahead of the curve?

I’ve never believed in blindly following trends. They come and go, but longevity comes from consistency and authenticity. Our focus has always been on our three pillars—world-class entertainment, an unforgettable atmosphere, and music that keeps the energy alive.

We evolve by refining what we do best, not by chasing gimmicks. If an innovation genuinely enhances the guest experience and aligns with our brand, we embrace it. But ultimately, what sets us apart isn’t trends—it’s our ability to deliver a toptier experience every single time. A great venue isn’t about one incredible night; it’s about making every night memorable. That’s what keeps guests coming back.

With 42 years in the hospitality industry, you’ve experienced highs and lows. What’s been your biggest challenge, and what did you learn from it?

I don’t see challenges as failures—just lessons that shape the journey.

One of the biggest lessons I’ve learned is resilience. You need deep pockets in this industry, but even more importantly, you need vision and adaptability. Things change, markets shift, and you have to be brave enough to navigate the unknown.

That said, my biggest regret isn’t business-related—it’s spending too much time away from family. At the end of the day, success means little if you don’t have time to enjoy it with the people who matter most.

Every entrepreneur faces doubts. What’s your biggest concern for O Beach Dubai, and how do you plan to overcome it?

I don’t operate from a place of fear—if anything, challenges drive me forward.

Dubai is a city that demands excellence, and that’s what makes it so exciting. Turning O Beach Dubai into not just another venue, but the place to be, is what fuels me.

We’ve built an incredible team, we’re constantly refining the experience, and above all, we love what we do. That passion is contagious. Success isn’t about avoiding challenges—it’s about adapting, pushing forward, and trusting the process.

Many dream of building a global entertainment brand. What’s the biggest misconception about the industry?

People often think this business is all about throwing glamorous parties and having the time of your life. The reality is very different. Behind the scenes, it’s a relentless grind.

There are sleepless nights, high-pressure decisions, and constant problem-solving. Social media often paints a filtered picture, but the truth is, we work incredibly hard to create the magic that guests experience.

That said, we also love what we do. It’s a balance—we work hard, and we play hard.

You’ve created some of the most memorable events in the industry. What are your top three tips for curating an unforgettable experience?

> The guest list. An event is only as good as the people in the room. Whether you’re hosting in a luxury venue or a small space, curating the right crowd makes all the difference.

> The music. Music sets the tone. You have to match the vibe of the event and ensure it resonates with your audience. I always make sure my events cater to a variety of musical tastes.

> Execution. The best events are flawlessly planned. Every detail matters, from timing to backup solutions. Leave nothing to chance—meticulous planning ensures guests walk away with an unforgettable experience.

We evolve by refining what we do best, not by chasing gimmicks. If an innovation genuinely enhances the guest experience and aligns with our brand, we embrace it.

STRATEGY OVER NOVELTY

HOW HOTELS CAN THRIVE IN A COMPETITIVE MARKET

BY IBRAHIM SABA, PRINCIPAL SALES DIRECTOR – EMEA, IDEAS REVENUE SOLUTIONS

The Middle East’s hospitality sector is booming, particularly in Saudi Arabia, Egypt, and the UAE. By the end of 2024, hotel construction increased with 610 new projects and nearly 150,000 rooms - up 4% in projects and 7% in rooms from the previous year, according to Lodging Econometrics. And the sector is not slowing down

anytime soon. Analysts predict 107 new hotels will open in 2025, with 121 more in 2026.

For existing hotels in the region, this means an influx of new competitors. How do you stay ahead when new properties enter the market with aggressive sales tactics? Here’s how to maintain your edge.

Don’t engage in price wars

Instead of slashing prices to compete, focus on maximising your hotel’s average daily rate (ADR) and the value of its hard-earned reputation. Let new entrants fill their properties with cheaper business and avoid competing on price. Being undercut by competition isn’t necessarily a bad thing. When your hotel doesn’t need lowerrated business, let newcomers absorb that demand, limiting their ability to sell at higher rates while you secure premium guests. When lower-rated business is necessary, focus on valuedriven promotions beyond price. Offer length-of-stay discounts on softer days or upgrade guests to premium rooms at discounted rates to boost revenue without displacing better business or hurting RevPAR.

Attract the right guests for your hotel

Target specific customer segments with whom you have a better chance of winning. Look into new segments of travellers with high revenue potential for your hotel, such as leisure travel, wellness travel, digital nomads etc. Digital nomads are remote workers able to work from anywhere in the world for extended periods. The Middle East, with its luxury amenities, modern infrastructure, and cultural diversity, is an increasingly popular destination for this segment. Hoteliers can cater to this demographic with long-term stay packages, co-working spaces, high-speed internet, and community-driven experiences to foster loyalty.

Established hotels have a big advantage over newcomers: your customer base. Tap into your existing customer base and loyalty programme by offering value-added offers and experiential promotions. This will differentiate your property beyond just pricing. You can create length-of-stay discounts over softer days or upgrade your lead-in room type to premium (typically lower-demand) room types with complimentary or discounted rates to ensure you capture incremental revenue that is not displacing better business or negatively affecting your RevPAR.

Data-driven personalisation

Today’s guests are the catalyst for the massive tech transformation currently taking place in the hospitality industry globally. Guest expectations are high and demanding. Guests today seek personalised, flexible, and unique experiences. They want to engage with the hotel through a multitude of digital channels from pre-arrival to post-departure and they want 24/7 access to seamless services which cater to their individual needs and preferences.

To stay competitive with future generations of guests, such as Millennials and Gen Z, it is imperative that hotels adopt technology which optimises profitability and enables personalised strategies that enhance guest satisfaction. First, incorporating technology, such as mobile apps for booking, digital room keys, self-service options and AI-driven concierge services, enhances the hotel’s appeal to these generations. Second, AI-powered tech solutions can consolidate guest data across multiple platforms such as preferences, past behaviours, and feedback, enabling hotels to offer hyper-personalised experiences to every single guest as well as at scale. This could be personalised promotions, room preferences, curated amenities and recommendations that lead to a better share of wallet for hotels, making guests feel valued and making them more likely to return to your hotel, boosting occupancy in the long run.

Cloud-based property management systems, channel managers, and revenue management solutions can also be scaled up or down according to specific needs. An agile tech stack not only enhances the guest experience but also streamlines internal operations, enabling hotel staff to focus on high-touch interactions and personalised service rather than administrative tasks.

Revenue management systems

Navigating unpredictable demand patterns is always a challenge, and even more so in a market flooded with new competing hotels. Advanced revenue management systems (RMS) can han-

dle these complexities, allowing hoteliers to forecast demand with greater precision and to adapt accordingly. Today, these systems are powered by prescriptive analytics, AI and machine learning to enable an automatic assessment of the hotel’s performance and market demand, in turn deploying pricing decisions across the distribution ecosystem accordingly. Combined with visual user dashboards, an RMS enables team members across the organisation to quickly understand current and future market demand using data at both the market and hotel level, all of which are vital to delivering and growing hotel profitability.

Despite its proven advantages, some hoteliers remain hesitant to adopt an RMS, fearing a loss of control over pricing or assuming the technology is too sophisticated for their operations. That hesitance may compound the issue for these properties as competitors are already harnessing RMS tools to capture incremental revenue gains that add up significantly over time. These added profits can mean the difference between simply fending off competition and securing future funding for renovations or expansions.

Moreover, advanced demand forecasting capabilities give hoteliers an automated, real-time view of what’s on the horizon, spurring faster, data-driven decisions on pricing and promotional strategies that benefit the bottom line.

Leverage your positive guest reviews

Most new hotels can’t yet compete with the trust and loyalty of your guests you’ve built up over the years. Capitalise on this advantage by prominently showcasing your guests’ reviews from platforms like TripAdvisor and Google. Positive guest reviews can significantly impact potential guests’ decision-making process, leading to increased booking conversion. Actively encourage your guests to post reviews and address negative feedback promptly to demonstrate your commitment to guest satisfaction.

Thriving in a competitive market requires a strategic approach while maintaining adaptability. By focusing on guest experience, leveraging technology, implementing smart revenue management, and capitalising on your established reputation, your hotel can stay ahead of the competition while securing long-term success.

André Dominik Alexy on His Role as General Manager at Amazónico

With a career spanning 15 years in luxury hospitality and nightlife across Europe and Asia, André Dominik Alexy has built a reputation for crafting world-class guest experiences. As General Manager of Amazónico Dubai, he leads a team

of exceptional chefs, sommeliers, mixologists, and hospitality professionals at one of the city's most sought-after Michelin-selected venues. At Amazónico, Alexy is at the helm of a multisensory dining and nightlife destination where innovative gastronomy, immersive entertain-

ment, and vibrant hospitality come together under one roof. From refining the restaurant's acclaimed culinary offerings to spearheading the transformation of the rooftop into Paraiso, one of DIFC's premier nightlife spots, his leadership continues to shape the evolution of Dubai's hospitality scene. With a people-first approach and a passion for creating unforgettable experiences, Alexy drives Amazónico toward an exciting future that blends luxury, innovation, and an unwavering commitment to excellence.

Leading Excellence

“As the General Manager, my role revolves around overseeing the daily operations of Amazónico, ensuring we deliver exceptional experiences for our guests. I’m responsible for managing everything from staffing, training, and customer service to budget control, inventory, and strategic planning. My core responsibility is to ensure that the team operates smoothly and efficiently while maintaining our brand's high standards and vision.”

Five Years of Success

Over the past five years, the key achievements that have contributed to Amazónico's success include building a talented and diverse team, delivering exceptional service standards, and crafting remarkable dining experiences enhanced by a unique entertainment program that resonates with the local market. We’ve also ensured we stay authentic to our brand’s cultural roots while tailoring our offerings to align with the evolving preferences and tastes of our clientele, keeping us a dynamic and sought-after destination.

Navigating Challenges

Some of the most significant challenges we’ve faced include navigating Dubai’s ever-evolving market, dealing with increasing competition, and adapting to shifts in our clientele. As

ANDRE ALEXY, General Manager, Amazónico Dubai & Paraiso by Amazónico Dubai

Dubai continues to grow and attract a diverse population, guest preferences have become more varied, demanding, and dynamic, making it essential for us to stay ahead of trends while maintaining our unique identity. The growing competition has also pushed us to continuously evolve, ensuring we offer experiences that stand out. We’ve adapted by refining our offerings, consistently engaging with our guests to understand their changing tastes, and focusing on providing memorable, tailored experiences that keep them coming back.

Amazónico’s Fifth Anniversary

To celebrate Amazónico’s fifth anniversary, we’re hosting an unforgettable five-day Carnival packed with exciting activations. Expect vibrant entertainment with international DJs and artists performing across our lounge and Paraiso Rooftop Club, creating an electrifying atmosphere.

Chef Diego Sanchez Vargas has crafted a special Latin-inspired menu, featuring some of the region’s most iconic dishes. We will also be hosting an exclusive wine dinner with the owner of the renowned Vega Sicilia winery, offering guests a unique wine-pairing experience.

In collaboration with Hanky Panky, one of the World’s 50 Best Bars, we will introduce innovative bar activations to elevate our cocktail offerings. Finally, a full-scale Carnival-inspired

production will span all three floors, ensuring an immersive celebration that reflects our dedication to delivering extraordinary experiences.

Evolution and Expansion

Over the past five years, Amazónico has built a strong reputation and has become a small institution in the UAE market. We’ve consistently evolved to stay relevant amidst the ever-growing competition.

One significant change was the enhancement of our first-floor terrace, which we enclosed to elevate the dining experience by allowing more natural light to flow into the space, creating a more vibrant and inviting atmosphere.

Another major development has been the transformation of our rooftop into Paraiso Rooftop Club, giving it its own unique identity. This has quickly become one of Dubai’s most soughtafter nightlife destinations, hosting international DJs monthly. Additionally, we introduced "Paraiso Friends," a platform dedicated to showcasing local talent, further enhancing our connection to the community. These changes reflect our commitment to providing guests with a dynamic and ever-evolving experience.

Amazónico’s Future

After the successful opening of Amazónico Monte Carlo, which

marked a significant step in our global expansion, we are thrilled to announce our upcoming entry into the USA market, with our first location set to open in Miami in 2025.

This will be a landmark moment as we bring the Amazónico experience to a whole new audience. As we continue to grow, we remain focused on maintaining the essence of our brand while adapting to the unique tastes and trends of each new market we enter.

Lessons in Leadership

One of the key lessons I’ve learned is the importance of fostering a strong and motivated team. In the hospitality industry, the people behind the brand are what truly set you apart, so investing in staff development and creating a positive work environment is crucial. Additionally, it’s important to stay adaptable and open to change. The market evolves constantly, and being able to pivot when necessary is a fundamental skill for long-term success.

Success Story A Catering

Kareem Abughazaleh on Building Foodie Holdings into a Leading F&B Catering Business

The UAE’s F&B catering industry has grown into a competitive, world-class market, requiring a strong grasp of costs, operations, and innovation to stay ahead. Kareem Abughazaleh, CEO of Foodie Holdings, has navigated these challenges by focusing on quality, efficiency, and a clear company culture. From his early experience in agriculture to running a successful catering business, he has built a brand known for high culinary standards and a forward-thinking approach. In this interview, he shares insights on industry changes, sustainability efforts, and future expansion plans.

What inspired you to start a business in the F&B catering industry?

My family has been in agriculture for decades, and my first job after graduating from university was working on farms and in packing sheds. I suppose my interest in the industry started there.

What major challenges did you face when establishing Foodie Holdings, and how did you overcome them?

Understanding the true costs that impact the P&L of an F&B business and finding the right people were the biggest challenges. Developing a deep understanding of actual food, material, and labour costs took time, largely through trial and error. Hiring the right people was even more challenging—it ultimately comes down to cultural fit and values. I tend to prioritise attitude and character over skills and experience.

How do you maintain high culinary standards while innovating in business?

We challenge ourselves to create entirely new menus each season, meaning we develop literally hundreds of dishes across multiple categories of experiences we provide. The process begins in early summer with extensive R&D, tastings, and feedback loops, culminating in photography, artwork, training, and execution every September.

On a practical level, we have banned plastic bottles in our facilities and installed water dispensaries connected to the grid. We’re also exploring solar power options for our operations.

How has the F&B catering scene in the UAE changed since you started, and what trends have helped keep Foodie Holdings successful?

The UAE’s F&B scene has evolved into a world-class industry, rivalling the trendiest metropolitan areas globally. When our Dish brand launched in 2008, we were probably the first to offer canapés as pass-around items. To explain the concept to clients, our team used the term “flying buffet.” Today, the industry has advanced significantly, and we continue to adapt and innovate.

Can you describe your leadership style and its impact on Foodie Holdings' culture?

I believe in leading by example and never asking my team to do something I wouldn’t do myself. We have a cultural framework that defines our values, non-negotiables, guiding principles, and strategic priorities. Everything we do aligns with this framework.

With growing concerns about sustainability in the food industry, what steps has Foodie Holdings taken to address environmental and ethical issues? We prioritise sourcing locally whenever possible and work closely with our trusted suppliers to ensure we understand the origins of every imported product. On a practical level, we have banned plastic bottles in our facilities and installed water dispensaries connected to the grid. We’re also exploring solar power options for our operations.

What are your future goals for Foodie Holdings, and are you planning to explore new markets or services?

Expanding into Saudi Arabia is a top priority. I have experience in that market, having successfully set up, scaled, and sold an F&B business there before. Additionally, our office and corporate-focused brand, Blast, recently launched

BlastCatering.com—a unique platform that digitises the entire customer journey from booking to checkout. These two areas will be our primary focus for growth in 2025.

What advice would you give to aspiring entrepreneurs in the food and hospitality industry?

The industry has a high failure rate, but don’t let that discourage you. Be honest with yourself about how much risk you can take and what your timelines are. Also, assess where your strengths lie—are you better at culinary, operations, or marketing? It’s rare for one person to excel in all three, so partner with others who complement your skill set and share your vision.

Do you have a favourite dish from your catering menu, and what makes it special to you?

I have a real sweet tooth, so anything from our current seasonal canapé dessert menu is a favourite. But if I had to pick one, it would be the Buttermilk Panna Cotta on Caramel Waffle with Cranberry Gel. It’s unique, and the flavours are just incredible.

Celebrating Women in Hospitality

Hospitality is built on people—those who bring passion, dedication, and heart to every guest experience. At the core of this industry are extraordinary women who do just that every single day. The women featured here are just a few of the many hardworking, intelligent, and resilient individuals shaping the future of hospitality. They lead with strength, inspire with innovation, and navigate challenges with grace, proving time and again that this industry wouldn’t be the same without them.

We’ve had the privilege of working alongside them, learning from them, and witnessing firsthand the impact they make. Their determination pushes boundaries, their creativity elevates experiences, and their leadership sets new standards. This International Women’s Day, we want to honour them in the best way we know how—not just with words of appreciation, but by sharing a piece of who they are.

Here, they offer the quotes that inspire them, the words they live by, and the messages they hope will empower others. Because their voices matter, their journeys deserve to be celebrated, and their stories are worth telling.

Marie-Charlotte Rossignol Senior Brand Marketing Manager, IMEA, VALRHONA

Advice to Remember:

One of the most valuable pieces of advice I've received is the importance of discerning when to engage and when to step back, often encapsulated in the phrase "pick your battles." In the dynamic and fast-paced work environment, challenges and conflicts are inevitable. However, not every issue requires your immediate attention or energy. By choosing your battles wisely, you can focus your efforts on what truly matters, ensuring that your energy is spent on issues that align with your values and objectives.

A lesson learned:

A valuable lesson I've learned is how to effectively navigate and manage egos. I believe this is where emotional intelligence, combined with the ability to be both empathetic and pragmatic, plays a crucial and positive role..

Emma Banks Vice President F&B Strategy & Development, Hilton EMEA

An inspiring woman: Jillian Maclean MBE, Founder & CEO at Drake & Morgan, was the one who helped me believe in myself.

A lesson learned: Equity will come when you create a great place to work where everyone can thrive.

Kerry Healy

Chief Commercial Officer for Premium, Midscale & Economy brands at Accor Middle East, Africa, Turkey & Asia Pacific

Advice to Remember:

I have had the privilege of receiving invaluable advice throughout my career in hospitality. One piece of advice that has particularly resonated with me is: "Embrace authenticity and lead with empathy.”

An empowering moment:

One of the most empowering moments in my hospitality journey was stepping into my current role. Leading the commercial strategy for over 1,000 hotels across 42 countries—representing nearly a third of Accor’s global network— was both exhilarating and humbling. More than just a title, this role was a defining moment for me. It was proof that hard work, passion, and resilience can open doors, even in an industry where leadership has traditionally been male-dominated. It reinforced my deep belief in the power of diversity—not just gender diversity, but the richness of perspectives that come from different cultures, backgrounds, and experiences. Stepping into this position also came with a strong sense of responsibility—to champion other women, to challenge the status quo, and to ensure that the next generation of female leaders sees no limits to what they can achieve. It’s a reminder that when we create inclusive spaces and lift each other up, we don’t just succeed individually—we transform entire industries.

Alina Abramovich Director of Marketing, Erth Abu Dhabi

An empowering moment:

One of the most empowering moments in my career was leading marketing at Erth Abu Dhabi. From day one, I felt immense pride in contributing to a project deeply rooted in the city’s cultural and hospitality landscape.

A quote to live by:

“Try to know everything of something and something of everything” - Henry Peter Brougham

Katrina Angeles Senior Marketing & Communications Manager, Sofitel Dubai The Palm

Advice to Remember:

“Don’t wait for a seat at the table - pull up a chair.” Early on, I learned that opportunities aren’t always handed to you. You have to advocate for yourself, speak up, and own your success.

A lesson learned:

Your impact isn’t just measured in titles or promotions - it’s in the people you inspire and the ideas you bring to life. The best results come when you trust your instincts and bring your whole self to the table. Celebrate both small and big wins, always.

Ayça Koç Associate Director, Sales, Nestlé Professional

A lesson learned:

One important lesson I've learned is the value of networking and building strong relationships in the industry. In hospitality, connections can open doors, provide support, and offer valuable advice. It's essential to engage with colleagues, attend industry events, and seek mentorship from experienced professionals. Building a strong network can greatly boost your career growth and success in hospitality.

Panchali Mahendra CEO, Atelier House Hospitality

A quote to live by:

“We are ladies and gentlemen, serving ladies and gentlemen. Stay classy, stay sharp, and always keep your eyes on the prize.” This motto has been my north star, reminding me that our profession is about grace under pressure and the relentless pursuit of excellence.

A lesson learned:

“You are enough!” The industry might try to make you second guess your worth, but remember, you bring something unique to the table. Own it

Stephanie Abou Jaoudé Senior Area Director Marketing & Communications MEAT, MED & SEAP –Radisson Hotel Group

A lesson learned:

One lesson I've learned is the power of speaking up about what we want. When we share our ambitions with confidence, we not only pave our own way but also inspire those around us. Sure, the fear of rejection can be real, but every time we assert our needs, we chip away at the barriers holding us back. Embracing our voices creates a ripple effect, strengthening our community and opening doors for future generations of women in this industry.

Duaa Radwan Founder, DASH Consultancy

A quote to live by:

"Don’t be satisfied with stories, how things have gone with others. Unfold your myth.” Rumi. This quote inspires me to carve my own path rather than follow others. It’s a reminder to go beyond observing success, embrace my own journey, live authentically, and explore my full potential.

Mika Ueda General Manager, TakaHisa Japanese Restaurant

A lesson learned:

When I started working, someone told me, “Gender equality in the workplace is difficult.” In this male-dominated industry, I’ve often felt that women have to work twice as hard for recognition. That only fuelled my determination to prove it wrong. There are times I seek help from male colleagues, but I’ve always prioritised working as equals, without drawing lines based on gender. With that mindset, those barriers no longer feel present in my work. Beyond that, there are strengths only women truly understand. For example, there are moments when, simply because I am a woman, I can pick up on the subtle needs of customers.

Peggy Li Strategic Business Consultancy

A lesson learned:

Be just as bold as the men, trust your strength and never question whether you’re good enough for the role.

An empowering moment:

In 2016, I took a leap of faith, convinced my husband, and uprooted my entire family from London to Dubai. That decision led to opening four restaurants at once and building a team of over 300 staff members.

Caroline Jonsson Area PR Manager, Middle East & Southeast Asia Pacific, Radisson Hotel Group

Advice to Remember:

To always take a moment to appreciate where you are. Amidst the hustle and ever-changing challenges, it’s easy to overlook the progress you've made. Recognising your own worth and power not only grounds you but also fuels your confidence for what comes next.

Hoda Ghavidel Group Marketing & Communications Manager, CÉ LA VI

Advice to Remember:

“Your network is your net worth” is a powerful reminder of the value of meaningful relationships. In hospitality, connections—big or small—can open doors to opportunities and growth. It’s not just about who you know but how you nurture those relationships. A strong network is built on trust, respect, and shared goals.

An inspiring woman:

My sister-in-law, Sophie Toh. She built TOH PR from the ground up and later sold it to PRCO—a testament to her entrepreneurial spirit and sharp business acumen. Watching her navigate the competitive PR world with such success has always impressed me. On a global scale, Martha Stewart. It’s a tricky one, but after watching her documentary, I couldn’t help but admire her determination and ambition. She took risks, built a brand from scratch, and turned it into a household name. Her ability to stay true to her vision, trust her instincts, and push through challenges is something I deeply respect. She’s proof that persistence and innovation can lead to extraordinary success.

Niza Martinez Cluster Assistant Director of Marketing, InterContinental Abu Dhabi and

InterContinental Residences Abu Dhabi

A quote to live by:

“The question isn’t who’s going to let me; it’s who’s going to stop me." – Ayn Rand

Advice to Remember:

As an Asian woman in leadership in a maledominated industry in the Middle East, I’ve learned that your voice is just as valuable as everyone else’s—if not more. The best opportunities come to those who ask. Speak up, claim your space, and never shy away from making your ambitions known.

Catherine Yacoub Marketing & PR Manager at Sunset Hospitality, Nightlife Division, DREAM Dinner Show Dubai

Advice to Remember:

In a fast-paced, high-energy industry like hospitality, confidence and conviction are key. I’ve learned that embracing my perspective, standing firm in decisions, and advocating for my ideas not only strengthens my role but also paves the way for others to do the same, and for this the best advice I received is, “own your space, and never apologise for having a voice at the table."

A lesson learned:

Your ability to lead is not measured by how much you can handle alone, it’s about how well you empower those around you. Hospitality is a team-driven industry, and the most successful women I know are those who uplift their teams, delegate effectively, and create environments where others thrive.

Hana Fuchs Director of Marketing Communications, Minor Hotels Middle East & Africa

Advice to Remember:

Never underestimate the power of presence—in leadership and guest experience. Luxury hospitality goes beyond service; it’s about storytelling, emotion, and lasting impact. I was once told that true success comes from knowing your brand inside out and anticipating unspoken guest desires. This mindset shapes my approach, ensuring every campaign, activation, and experience is not just visually stunning but deeply meaningful.

An inspiring woman:

My mother. She spent 30 years in this industry, creating extraordinary moments for guests long before "experiential hospitality" became a buzzword. She knew that true luxury isn’t just about flawless service but about crafting experiences that feel personal, seamless, and emotionally rich. Her ability to make people feel seen, valued, and immersed in their surroundings shaped my own approach to hospitality. Her grace, resilience, and deep understanding of unforgettable experiences continue to inspire me every day.

Jessi Chai Director of Marketing & Communications, Mandarin Oriental Al Faisaliah, Riyadh

A quote to live by: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

Thenjiwe Mabope Marketing Manager, MMI Dubai

Advice to Remember: My side of the industry is very maledominated, and for a time, I believed I had to be bullish to have my voice heard or be taken seriously. I once had the chance to ask a former Fortune 500 CEO how she navigated the boardroom without “acting like a man.” Her response changed everything: “I don’t act like a man, because doing so would diminish the unique value a woman’s perspective brings to every situation.” That shifted my entire mindset. I had spent years trying to be something I wasn’t instead of embracing the brilliance that comes naturally with being me, a woman.

Guarino General Manager, Six Senses Zighy Bay

An empowering moment: My first year as GM, when I doubted myself but pushed through. I made it, and in doing so, became stronger and more in control of my choices and actions.

Diletta

Konstantia Bagiourouki Director of marketing, Anantara Mina Al Arab Ras Al Khaimah Resort

A quote to live by:

Maya Angelou once said that while people may forget your words or actions, they will always remember how you made them feel. I strive to embody this by treating everyone with kindness, respect, and a genuine smile. Every interaction is an opportunity to create meaningful, lasting connections that come from the heart.

Carmen Bardaji Garcia Business Development Director, Sunset Hospitality Group

A quote to live by:

“If they don’t give you a seat at the table, bring your own chair”. This quote, often attributed to Shirley Chisholm, embodies determination and selfempowerment - values that are especially relevant for women in the hospitality industry.

Advice to Remember:

“Speak up, even when you’re the only woman in the room.” Your perspective is not just important; it’s necessary. Your insights and expertise are valuable. Remember that your voice matters.

Farah Bootwala Marketing Manager, Taj Dubai

A quote to live by:

"You cannot live to please everyone else. You have to edify, educate, and fulfil your own dreams and destiny." Viola Davis

An inspiring woman:

My mother always told me, “Farah, do something that makes you excited to wake up every morning.” And she lived by those words. Women don’t just keep things running, we redefine what’s possible. Like my mother, my role model, I strive to be fearless, relentless, and unapologetically ambitious, because that’s what true strength looks like.

Ellie Keene Founder, KeenePR

A lesson learned: When I moved to Dubai 12 years ago, I never imagined I could start my own business. Some even said being a woman here would be a challenge. I started in a PR agency, learned the ropes, and soon realised I could do it on my own. Take the risk, step out of your comfort zone, and embrace fear—it means you care. What’s meant to happen will happen if you put in the work. Knockbacks are normal; they help you grow. Go with your gut, buckle up, and enjoy the ride. Women can do anything they set their minds to, with grace, style, and a smile!

Rika Wanders Director of Operations, Kasumigaseki

A quote to live by:

“True hospitality consists of giving the best of yourself to your guests.” Eleanor Roosevelt.

An inspiring woman:

Emma Banks has inspired me. Working under her leadership at Jumeirah, I saw how she blends creativity, professionalism, and leadership while empowering women in the industry. She leads with vision and a commitment to lifting others.

Dhara Bhatia Group PR Director at Katch International

An inspiring woman:

While I’ve never met her personally, Panchali Mahendra, CEO of Atelier House Hospitality, has been an inspiring figure in the industry. I admire her dedication to empowering women in the food and beverage sector and her ability to achieve remarkable success through strategic thinking—she’s a mastermind! Her commitment to creating opportunities for other women is something I deeply respect.

Cybelle Daou Khadij Director of PR and Communications, Premium, Midscale & Economy Division for Middle East, Africa & Türkiye at Accor

A quote to live by:

"Lift as you climb." This quote resonates deeply with me because success is not just about personal growth but about uplifting others along the way. In hospitality, where people are at the heart of everything we do, empowering those around us creates a stronger, more inclusive industry. Leading MEA Communications and PR across over 245 hotels, there’s no greater joy than elevating teams, seeing their confidence grow, and celebrating their wins. Their success fuels my passion.

An inspiring woman:

Overarching it’s Maud Bailly’s appointment as CEO of Sofitel, MGallery, and Emblems was a defining moment for women in hospitality.

And for my daily dose of inspiration, it is Maya Ziade, our Chief Development Officer for MEA. Maya is the kind of leader who pushes you to aim higher, challenge the status quo, and own your space. Her passion for driving women in leadership and development is more than just talk, it’s action. She leads with heart, strength, and a commitment to making room for more women at the table, and that energy is contagious.

Giovanna Altomare Public Relations and Communications Director, Orange Holding

A lesson learned:

“It’s okay to not have all the answers.” In a restaurant setting, especially when managing a team or launching a new concept, you don’t have to know everything. It’s important to learn from mistakes, ask for advice, and grow from the experience.

An inspiring woman:

I admire Bozoma Saint John. While not in hospitality, her work as Chief Marketing Officer at Netflix and her previous roles at Uber and PepsiCo have shown how to break barriers and drive creativity in competitive industries. Her bold, fearless approach to leadership and innovation inspires me to think outside the box and push boundaries in my own career.

WHERE THE CITY MEETS THE SEA, WHERE STYLE MEETS LUXURY

Rixos Premium Dubai offers a seamless blend of cosmopolitan vibrance and seaside serenity. With spacious rooms, direct beach access, and proximity to premier shopping destinations, it’s the perfect hub for a stylish Dubai experience. Enjoy exquisite dining, unwind in the luxurious spa, and immerse yourself in stunning views. With impeccable service and an array of amenities, Rixos Premium Dubai sets the stage for a truly memorable stay in the heart of Jumeirah Beach Residence.

The Long Game

Naim Maadad on Sustainability, Relevance, and the Business of Hospitality

In an industry that thrives on the new — where trends shift overnight and yesterday’s rising star is today’s forgotten name — longevity is both rare and underrated. But for Naim Maadad, Chief Executive and Founder of Gates Hospitality, longevity is the only metric that truly matters.

Having spent over four decades in hospitality, Maadad has seen it all — the booms, the crashes, the global crises, and the relentless reinventions of the industry. He has never been one to step out of the spotlight — actively engaging in industry conversations, taking the stage at

key events, and maintaining a strong presence both online and offline. But in a business where attention is fleeting, what does it truly take to endure? With a new wave of ambitious players making their mark—louder, flashier, and rapidly building their own F&B empires in Dubai, a city that thrives on innovation — is longevity about the foundations you’ve built, or about ensuring your contributions remain part of the conversation?

Reflecting on his career, Maadad shares his insights on what it takes to last in an industry obsessed with what’s next.

“There’s an influx of people who believe they can replicate success simply by entering the industry. But hospitality isn’t just about opening a venue — it’s about sustaining it.

Defined by Endurance

For Maadad, hospitality isn’t just a career — it’s a way of life. “I’ve always believed that hospitality is one of the most thrilling industries in the world,” he says. “It’s constantly evolving, shaped by global events, political landscapes, and shifting consumer behaviour. No two years, or even two months, are ever the same.”

That adaptability has been the foundation of his success. From his early days working in hotel operations to leading the launch of the acclaimed Six Senses Zighy Bay, he has built a career by being ahead of the curve — at least in the earlier years. Zighy Bay, he believes, remains his most significant professional accomplishment. “To have been involved in every detail, from concept to execution, and then to see it recognised on a global stage — it’s something I take immense pride in.”

But while his past successes are undeniable, the industry has evolved, becoming more dynamic and competitive than ever. Hospitality in the Middle East is no longer an emerging market — it is a global force, attracting visionary entrepreneurs and international powerhouses eager to make their mark. In this fast-moving landscape, experience isn’t just an asset; it’s a differentiator. As new concepts emerge and the industry continuously reinvents itself, the ability to adapt, sustain, and lead with seasoned insight remains invaluable.

Staying Relevant

Gates Hospitality, the company Maadad founded, has built a solid reputation with homegrown brands such as Reform Social & Grill, Folly, and Bistro des Arts. But with Dubai’s dining scene moving at breakneck speed, how does a company known for its established brands continue to compete?

“I believe in living the business every day,” Maadad says. “Many people launch brands, but very few truly immerse themselves in the operation. That’s what makes the difference.”

Yet, he acknowledges that not every venture has been a success. Via Veneto, for example, was a concept that didn’t work out as envisioned. “One of the biggest challenges in Dubai is predicting where the city centre will be in the future. The demographic shifts constantly, and if your location doesn’t align with the evolving market, you need to rethink your strategy.”

This ability to course-correct is one of the reasons Gates Hospitality has remained in business while others have disappeared. While the company may not be rolling out new concepts at the pace of some competitors, Maadad remains focused on refining and reimagining existing brands. Folly Brasserie, for instance, recently underwent a relaunch to keep pace with market demand. Jana Desert is another exciting addition, with its launch planned for the end of Q1 this year. “It’s not always about starting something new,” he explains. “Sometimes, the real challenge is keeping what you already have fresh and relevant.”

Activations and collaborations with like-minded brands and industries will remain a top priority for us at Gates Hospitality, reinforcing our commitment to creativity and growth.

The Importance of Relationships

For all the talk of innovation and reinvention, Maadad insists that hospitality is ultimately a business of people. From investors and partners to employees and guests, success is determined by the ability to navigate relationships. “Managing people has always been the hardest part of this industry,” he says. “It’s not just about hiring talent; it’s about creating a culture where people feel invested in the success of the brand. We’ve been fortunate to build teams that are deeply engaged, but it takes constant effort.”

In a sector often perceived as a stepping-stone job rather than a lifelong career, talent retention is an ongoing battle. “Hospitality has long been underestimated as a ‘service industry,’ but it’s so much more than that. We must show young talent that this is a space where they can build fulfilling, long-term careers.”

This belief has driven Maadad to invest heavily in mentorship. His recently launched programme aims to support and develop the next generation of hospitality leaders. “I’ve had mentors throughout my career — people who guided me, challenged me, and helped shape my path. Now, I want to do the same for others.”

A Game of Survival

In an industry where brands can rise and fall in the span of a few years, Maadad’s long-term approach is increasingly rare. His success isn’t built on hype or viral moments; it’s built on endurance. “History repeats itself,” he says. “Every new opening follows a familiar pattern, and that’s where experience comes in.”

But experience, he acknowledges, can also be a doubleedged sword. Many new entrants to the market see opportunity, but not all of them understand the challenges that come with it. “There’s an influx of people who believe they can replicate success simply by entering the industry. But hospitality isn’t just about opening a venue — it’s about sustaining it.”

“Creativity, resilience, directness — these are the things that define me. I say things as they are. I don’t sugarcoat. Maybe that’s what I’ll be remembered for.

Sustainability, both in business and in practice, is a core focus of Gates Hospitality. “Traceability, provenance, and sustainability aren’t just buzzwords for us,” Maadad says. “They’re the foundation of how we operate. Consumers today care about where their food comes from, how businesses impact the environment, and the values behind the brands they support.”

The Next Chapter

With over 40 years in the industry, does Maadad see an endpoint? He doesn’t think so. “People step back from jobs, but they don’t step back from their lifestyle. Hospitality is in my veins—it’s what I do.”

He still has unfulfilled ambitions, but they are more about legacy than expansion. “At this stage, it’s not about launching ten new concepts in a year. It’s about making sure what we’ve built continues to thrive. It’s about sharing knowledge, guiding the next generation, and ensuring that the industry remains a space where people can build meaningful careers.

As a Chief Executive, my role is constantly evolving. I have a wonderful and trusted team beneath me, so while I may not be involved in every hands-on aspect of the business, I am deeply engaged in its core operations. Every major decision — those that shape the direction of the business — comes to me for input and guidance.”

And what does he believe his legacy will be?

“I’d love to know,” he says with a laugh. But after a pause, he reflects: “Creativity, resilience, directness — these are the things that define me. I say things as they are. I don’t sugarcoat. Maybe that’s what I’ll be remembered for.”

Few in the hospitality industry can claim the depth of experience that Maadad has accumulated over the years. While the spotlight often shifts to emerging trends and fresh talent, his presence remains a constant — rooted in decades of expertise and a commitment to the craft.

What comes next for him, or for the industry itself, is anyone’s guess. Hospitality is an ever-changing landscape, shaped by shifting consumer demands, economic forces, and unexpected disruptions. But for now, Maadad is exactly where he has always been — in the thick of it, playing the long game.

DRIVING RADISSON HOTEL GROUP’S GROWTH ACROSS KEY MARKETS

As the newly appointed Director of Development for the Middle East, Egypt, and Pakistan at Radisson Hotel Group, Ayman Ezzeddine steps into his role with a wealth of experience and a vision for strategic growth. Based in Dubai, UAE, Ayman has spent over a decade shaping the hospitality landscape through leadership positions across renowned brands, always balancing the needs of owners and guests to drive successful developments.

Motivated by the region’s dynamic growth, Ayman is eager to contribute to one of the world’s largest hotel groups, ensuring strategic developments that strengthen its presence in key markets. When not leading business initiatives, he enjoys experiencing the industry from a traveller’s perspective, immersing himself in new cultures to gain fresh insights into guest expectations.

Expansion Across Key Markets

Our top priorities revolve around strategic expansion, brand differentiation, and delivering exceptional guest experiences. We carefully assess each market’s potential to ensure

we bring the right brand at the right time for the right audience. This translates into developing midscale to lifestyle luxury properties that cater to evolving guest needs while maintaining our commitment to sustainability, technology integration, and local market relevance. We also prioritise strong local partnerships to support operational excellence and ensure agility in response to market conditions.

Aligning Development Strategy with Evolving Hospitality Trends

Regional hospitality trends increasingly centre on sustainability, personalisation, and technology. We address these by incorporating eco-friendly design, energy-saving technology, and responsible sourcing, meeting growing customer expectations for greener travel. Additionally, we leverage data-driven insights to offer more personalised experiences—whether through Radisson Rewards programmes or curated local F&B options. On the technology front, we continue to invest in digital platforms that enhance the booking process and on-property experiences, including mobile check-ins, AI-assisted guest services, and smartroom functionalities.

Unlocking Growth Potential in Egypt and Pakistan

Both Egypt and Pakistan present strong growth potential, driven by domestic demand, tourism infrastructure improvements, and government initiatives attracting foreign investment.

> Egypt: With major developments in the New Administrative Capital, Red Sea coastline, and key destinations like Cairo and Alexandria, there is a rising demand for both city-centre hotels and resort-style properties.

> Pakistan: Economic corridors and a growing middle class create opportunities in Islamabad, Lahore, Karachi, and emerging domestic tourism destinations. There is particular demand in upscale and midscale segments, where internationally branded properties remain underserved.

Our approach in both markets focuses on forming strong local partnerships, conducting rigorous market research, and tailoring our brand offerings to meet specific demand patterns.

Strengthening Presence in Established Markets: UAE and Saudi Arabia

Both the UAE and Saudi Arabia are mature, highly competitive hospitality markets with ambitious tourism agendas. Our strategy includes:

> Portfolio Diversification: Expanding beyond traditional hotels to include business hotels, resorts, serviced apartments, and lifestyle properties.

> Government and Tourism Collaboration: Aligning efforts with Saudi Vision 2030 and Dubai’s strategic development plans.

> Local Talent Development: Building a strong pipeline of local talent to enhance service excellence and ensure cultural authenticity.

The Role of Partnerships in Regional Expansion Partnerships are a cornerstone of our growth approach, enabling us to enter markets efficiently, navigate regulatory requirements, and secure prime

locations. We prioritise collaborations with:

> Local developers, government agencies, and tech providers to drive operational efficiency and guest experience enhancements.

> Financial institutions and investment entities to support hospitality developments in key economic corridors.

We seek partners who share our commitment to sustainability, community engagement, and service excellence.

Meeting Investor Demand: Luxury Resorts & Serviced Apartments

Investor interest is strongest in segments where traveller preferences are shifting:

> Luxury Resorts: As domestic and international leisure travel expands, there is a growing demand for experience-driven, premium properties.

> Serviced Apartments: Business travellers, long-stay guests, and those seeking a home-like environment are increasingly looking for branded serviced residences, particularly in Dubai, Riyadh, and Cairo.

> Lifestyle Brands: Travellers seek hotels that reflect local culture and distinctive design, moving away from standardised hotel experiences. Our portfolio of 10 brands, including Radisson Collection, art’otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson, offers investors a versatile range of hospitality solutions to cater to these evolving market needs.

Upcoming Projects & Key Regional Milestones

We have an ambitious development pipeline across multiple markets:

> UAE: We recently announced the signing of our second Radisson RED, Radisson RED Marjan Island.

> Saudi Arabia: With almost 50 hotels in operation and development, we are

well on track to reaching 100 hotels by 2030.

> Egypt: We currently have five hotels in operation and six in development. Our goal is to more than double this number and reach 25 hotels in operation and development by 2030.

> Pakistan: We aim to strengthen our presence in both midscale and upscale segments across major and secondary cities.

Creating a Lasting Impact in Hospitality

I hope to contribute to the region’s economic and social development through hospitality, which includes:

> Creating jobs and fostering local talent.

> Setting new standards in sustainable and responsible hotel development.

> Bringing global best practices to local markets to benefit both travellers and communities.

Passion for Hospitality & Business Development

Hospitality is an industry that intersects with culture, community, and business. My passion stems from:

> Creating meaningful guest experiences.

> Building teams that deliver on our brand promise every day.

> Identifying untapped opportunities and leveraging innovation to keep our offerings fresh and relevant. Ultimately, I am driven by the desire to create lasting value—for travellers, investors, and local communities—ensuring our growth is both financially sound and socially responsible.

We seek partners who share our commitment to sustainability, community engagement, and service excellence.

Hospitality PR Today

Trends and Insights from Black Watch Communications

Shaping the Future of Public Relations

In an industry where standing out is paramount, Black Watch Communications was founded with a vision to bridge the gap between brands and their audiences. Backed by a team of seasoned professionals, we craft tailored public relations strategies that not only capture attention but also build lasting brand value. As Managing Partner, my role is to ensure our agency remains at the forefront of industry trends, delivering innovative solutions that help our clients thrive in the competitive world of hospitality.

Crafting Bespoke PR Strategies for Hospitality Brands

Our portfolio spans luxury hospitality chains, boutique resorts, and premium culinary brands. At Black Watch Communications, we believe that no two brands are the same, which is why our approach is never one-size-fits-all. By analysing market insights and audience behaviour, we

develop bespoke PR campaigns that resonate deeply, fostering engagement and long-term brand loyalty.

Emerging Trends in Hospitality Public Relations

The landscape of hospitality PR is evolving rapidly. Three key trends shaping the industry today are:

> Digital Storytelling: With over 70% of travellers believing that the story behind a hotel or dining experience enhances their stay, compelling brand narratives have become more crucial than ever.

> Sustainable PR: As eco-conscious travellers seek brands that align with their values, sustainability messaging is now central to many hospitality campaigns.

> Influencer Collaborations: Hospitality brands are increas-

ingly leveraging digital creators to craft engaging, relevant content that aligns with their brand ethos and reaches new audiences.

Navigating Change in Hospitality PR

The hospitality sector has undergone a transformation, driven by shifts in consumer behaviour, technology, and global events like the pandemic. Today, transparency and safety measures are at the core of PR strategies, as travellers seek reassurance in their choices. Digital platforms have become indispensable, offering real-time engagement and storytelling opportunities that were previously unimaginable. The rise of virtual events and influencer marketing has further expanded the ways brands connect with their audiences.

Integrating Social Media and Digital Marketing

At Black Watch Communications, we ensure that PR campaigns seamlessly integrate with digital marketing strategies, maintaining consistency across all touchpoints. Our team harnesses data-driven insights to cross-promote PR successes across multiple platforms, ensuring maximum reach and impact.

Opportunities and Challenges in Hospitality PR

The evolving nature of PR presents both exciting opportunities and complex challenges. On the one hand, digital platforms offer unprecedented ways to engage with audiences, build emotional connections, and expand brand reach. On the other, brands must navigate crises, maintain messaging consistency, and stay ahead of ever-changing consumer expectations. Successfully balancing these elements is key to long-term success in hospitality PR.

PAUL ESTORFFE, Managing Partner, Black Watch Communications

Building Meaningful Client Relationships

At the heart of our approach is a commitment to fostering long-term partnerships built on trust, transparency, and consistent communication. Our team is dedicated to elevating our clients’ brands through strategic, well-executed PR initiatives that not only meet but exceed expectations.

Advice for New Hospitality Brands Entering PR

For emerging hospitality brands looking to establish a strong presence, my advice is simple: start with a compelling brand narrative that reflects your unique identity and resonates with your target audience. A well-crafted story lays the foundation for meaningful engagement, driving consumer interest and loyalty.

The Future of Hospitality PR: Immersive Technologies & Data-Driven Strategies

The future of hospitality PR is being shaped by cutting-edge digital advancements. Virtual and augmented reality (VR/ AR) are revolutionising how brands connect with audiences, creating immersive experiences that drive engagement and confidence. For instance, Emirates Airlines’ Virtual Reality tours offer travellers a 360-degree view of their aircraft cabins, providing an interactive, first-hand experience that builds trust and excitement.

According to a report by Uni Agency, VR-driven marketing efforts can boost engagement rates by up to 40%, demonstrating the growing power of interactive brand experiences. As AR and VR technologies continue to evolve, they will redefine how hospitality brands tell their stories and connect with consumers.

Additionally, data-driven PR is becoming the gold standard, ensuring campaigns are measurable and strategically aligned with business objectives. Modern analytics enable brands to track PR impact beyond superficial metrics, offering actionable insights that shape future campaigns.

Redefining Hospitality PR

At Black Watch Communications, we are not just keeping up with these changes — we are leading them. By embracing innovation, staying ahead of trends, and prioritising authentic brand storytelling, we ensure our clients remain industry leaders in an ever-evolving hospitality landscape.

For brands looking to make a lasting impact, now is the time to rethink PR strategies and embrace the future of communications.

FROM WAITRESS TO

Leading Ladies GENERAL MANAGER

BY RADMILA MATESKA, GENERAL MANAGER, AVLI BY TASHAS

Born and raised in Ohrid, Macedonia, Radmila Mateska’s journey into hospitality began with a deep-seated passion for creating memorable experiences.

Radmila's journey at Avli by tashas began as a waitress, and after five years she proudly serves as the General Manager in Dubai. Her rise through the ranks is a testament to her dedication, hard work, and unwavering commitment to excellence. With over seven years of experience in the food and beverage industry, she has built her career on continuous learning, a passion for the craft, and an unrelenting drive to create memorable dining experiences.

Radmila’s career started working as a receptionist. Her determination and eagerness to grow quickly propelled her into management roles. Over the years, she has honed her skills in every aspect of restaurant operations, from overseeing daily functions to managing a team of over 90 people. With a Bachelor’s degree in Tourism and Hospitality Management, her expertise lies not only in ensuring seamless operations—it's in creating a workplace environment where every individual thrives.

Drawing from her journey, Radmila emphasises the importance of continuous learning and staying curious about trends, technologies, and customer service techniques. She encourages being proactive, taking initiative, and contributing beyond job descriptions to accelerate growth. “Developing emotional intelligence is key, as hospitality is about people, not just processes.” She also advises building resilience in the face of challenges and fostering a positive work culture where everyone feels valued. By following these principles, everyone can achieve success and help shape a more dynamic industry.

At Avli by tashas, Radmila's leadership extends beyond simply ensuring that the day-to-day operations are seamless. She oversees finances, staff management, and guest experience, always with a focus on the bigger picture. Her leadership style centres on collaboration, empowerment, and training. Radmila believes that exceptional service

At Avli by tashas, Radmila's leadership extends beyond simply ensuring that the day-to-day operations are seamless.

can only be achieved when the team feels motivated, supported, and aligned. “I believe that everyone who comes to Avli deserves an exceptional experience, and that can only happen with the right team,” she says. “When the team is unified and giving their best, everything else falls into place.”

What truly sets Radmila apart is her meticulous attention to detail. Whether managing profit and loss reports, overseeing stock control, or refining the guest experience, she ensures that every aspect of the restaurant reflects the high standards she holds. For Radmila, it’s never just about the numbers or the logistics. It’s about the atmosphere, by creating a space where guests feel like they’ve stepped into something special—where they are welcomed, celebrated, and made to feel at home.

As the hospitality landscape continues to evolve, Radmila remains committed to growth and improvement. She is always looking for ways to elevate service standards, introduce innovative ideas, and enhance the overall guest experience. For her, it’s not enough to simply maintain high standards—she’s always pushing to raise them even higher.

Looking ahead, Radmila is excited about the continued growth of Avli by tashas, particularly with the upcoming launch in Bahrain in 2025. While she is not directly involved in the Bahrain opening, her influence and leadership within the brand have helped set the foundation for its success. “Great food is just the beginning – it’s the experience we create that leaves a lasting impression.” With her focused approach, her passion for hospitality, and her relentless drive for improvement, Radmila is poised to lead Avli to even greater heights, solidifying the restaurant’s place in the market.

TOP 10 BEST-DESIGNED HOTELS IN THE MIDDLE EAST

A showcase of architectural brilliance and interior elegance across the region’s most stunning hotels

From towering urban landmarks to serene desert retreats, the Middle East is home to some of the world’s most breathtaking hotel designs. These properties are more than just places to stay—they are masterpieces of architecture, blending cultural heritage with contemporary luxury. Whether shaped by cutting-edge innovation or inspired by centuriesold traditions, each hotel on this list offers a distinctive visual and sensory experience. Join us as we explore the ten best-designed hotels in the region, where artistry and hospitality meet in perfect harmony.

Anantara The Palm Dubai Resort, Access Lagoon.

Jumeirah Burj Al Arab, Dubai, UAE

A Timeless Design

Rising from the Arabian Gulf like a gleaming beacon of modern luxury, the Jumeirah Burj Al Arab stands as an architectural marvel and an enduring symbol of Dubai’s ambition. Its striking sail-shaped silhouette is instantly recognisable, a landmark that has captivated visitors and residents alike for decades. When it first opened, the hotel redefined luxury, setting an entirely new benchmark in the world of hospitality. One journalist famously remarked that the experience was beyond the standard five-star rating—giving birth to the nowlegendary “seven-star” reputation. Photographs barely do justice to the meticulous craftsmanship and vision that brought this masterpiece to life. Instead, the true magnificence of the Jumeirah Burj Al Arab is best understood through the countless stories woven into its design and construction.

Inspired by the graceful form of an Arabian dhow sail, the Jumeirah Burj Al Arab is more than just a hotel—it is a feat of engineering. Soaring 321 metres into the sky, it surpasses London’s The Shard and is just shy of the Empire State Building’s height. Built on an artificial island 280 metres from Dubai’s shoreline, the hotel is home to the world’s

tallest atrium, a vast open space that reaches an astonishing 180 metres, framed by towering goldclad columns.

The mastermind behind its bold exterior was British architect Tom Wright of WS Atkins, who sought to create a structure that reflected Dubai’s rich maritime heritage while embodying a futuristic vision. Inside, renowned Chinese designer Khuan Chew of KCA International infused the interiors with an opulent blend of colour, texture, and grandeur. The hotel’s palatial spaces are adorned with over 30 varieties of Statuario marble—the same rare stone favoured by Michelangelo. Adding to its lavishness, approximately 1,790 square metres of 24-carat gold leaf embellish various surfaces, while Swarovski crystals—more than 86,500 in total—add a shimmering touch to the Junsui bar’s entrance.

Atlantis The Royal, Dubai, UAE

A

New Era of Architectural Grandeur

Atlantis The Royal, a visionary resort redefining luxury. More than a hotel, this architectural marvel on The Palm’s crescent is a testament to bold design and innovation. A global collaboration led by Kohn Pedersen Fox Associates (New York), G.A Group (London), Sybille de Margerie (Paris), and WET Design (California) has resulted in a 406,000-squaremetre masterpiece that seamlessly blends indoor and outdoor living.

Rather than a traditional skyscraper, Atlantis The Royal embraces a modular, stacked-block concept, inspired by ancient aqueducts and Arabian heritage. The six towers, connected by a striking 90-metre sky bridge, create a dynamic structure offering panoramic views of the Arabian Gulf and Dubai skyline. The bridge, home to The Royal Mansion suite and a spectacular infinity pool, was meticulously lifted into place over 10 hours using advanced engineering techniques.

Water, a symbol of life in the desert, is a central theme. Unlike Atlantis The Palm’s oceanic inspiration, this resort pays homage to the Bedouins, with water features like the ‘Droplets’ lobby sculpture and the immersive Deluge water elevators. Even lighting reflects this theme, with raindrop-shaped pendants adorning ceilings.

Inside, the design continues the water narrative, from soft blues in Seascape rooms to shimmering pearls in Horizon Penthouses and bold coral hues in the Panoramic Penthouses. Atlantis The Royal isn’t just a resort—it’s an immersive architectural experience, blending ancient inspiration with modern luxury, redefining Dubai’s hospitality landscape.

Our Habitas AlUla, Saudi Arabia

Where Nature and Design Unite

Set within the UNESCO-listed Hegra, Our Habitas AlUla is more than a hotel—it's a seamless dialogue between contemporary hospitality, heritage, and nature. Designed by the brand’s in-house studio, the retreat embraces the dramatic topography of Saudi Arabia’s Ashar Valley, ensuring a minimal footprint while offering a deeply immersive experience. Every architectural choice respects the land, blending modern comfort with the raw beauty of sandstone cliffs and ancient landscapes.

At the heart of the design philosophy is a commitment to meaningful human connection and environmental harmony. The 96 villas, arranged across three categories—Alcove, Canyon, and Celestial—

offer varying perspectives of the desert. The Alcove Villas provide an intimate experience framed by towering rock formations, while the Canyon Villas place guests within the valley’s natural corridors. The Celestial Villas, designed for stargazing, come equipped with telescopes and thoughtful wellness touches, including yoga mats and in-room massage services.

Beyond the accommodations, Ashar Deck and an expansive infinity pool provide panoramic views of the surrounding terrain. The property follows a

modular construction approach, allowing for prefabricated structures to be assembled on-site with minimal disruption to the ecosystem. Sustainability extends beyond building methods, with eco-friendly transport such as e-bikes and buggies encouraging guests to explore at a slower pace.

Community integration plays a vital role in the resort’s identity. From sourcing local produce to working with artisans on handcrafted décor, Our Habitas AlUla contributes to the region’s micro-economy. This includes textiles woven by female artisans and ceramics inspired by Al-Ahsa’s heritage pottery.

Smart design meets conscious hospitality at Our Habitas AlUla, where nature, culture, and sustainability intersect to offer a retreat that respects the past while embracing the future.

Raffles Doha & Fairmont Doha, Qatar

An Architectural Symphony

Rising from Lusail Marina, Katara Towers dominates Doha’s skyline with its striking crescent-shaped silhouette. Home to Raffles Doha and Fairmont Doha, the dualbranded property draws inspiration from Qatar’s national emblem—the crossed curved swords—a symbol of strength, heritage, and progress.

Designed by Dar Al-Handasah with inspiration from the late Zaha Hadid, the towers embody fluidity and movement, reflecting Hadid’s futuristic curves. At 211 meters high, the scimitar-shaped structure serves as both a gateway to Lusail City and a testament to Qatar’s bold vision. Its design echoes traditional dhow boats, merging cultural storytelling with contemporary grandeur.

The curved glass façades shimmer under the Qatari sun, mirroring the Arabian Gulf, while interiors blend Arabian opulence with modern elegance. Raffles Doha offers an ultra-luxurious all-suite retreat, while Fairmont Doha presents a sleek yet culturally rich interpretation of luxury. Together, they form an architectural symphony—distinct in identity yet unified in vision.

Beyond aesthetics, Katara Towers is a beacon of sustainability, designed for 4-star GSAS certification. Energy-efficient

technologies enhance guest comfort while minimising environmental impact. The reflective glass façade reduces heat gain, optimising energy efficiency while framing panoramic Gulf views.

Inside, Raffles Doha’s 132 lavish suites showcase Arabian artistry, while Fairmont Doha’s 362 rooms embrace the tower’s curves, offering sweeping city and sea views. The towers also house exceptional dining venues, from Raffles’ Blue Cigar lounge with its library and fine cigars to Fairmont’s Maison de Corail, an immersive 360° dining experience.

More than a landmark, Katara Towers interacts harmoniously with its environment. Its curvature creates natural microclimates, while high-performance materials and Lusail City’s district cooling system reduce energy consumption. Smart technology personalises the guest experience, with automation systems seamlessly controlling lighting, temperature, and entertainment.

As night falls, Katara Towers transforms into a luminous spectacle, its LED-lit façade reflecting the changing sky. More than a hotel, it is an architectural statement—a bridge between Qatar’s past and its limitless future.

Beyond aesthetics, Katara Towers is a beacon of sustainability, designed for 4-star GSAS certification. Energy-efficient technologies enhance guest comfort while minimising environmental impact.

Anantara The Palm Dubai Resort, Dubai, UAE

Thai Elegance Meets Modern Luxury

Anantara The Palm Dubai Resort is a masterpiece of Thai-inspired architecture, seamlessly blending cultural heritage with contemporary luxury in the heart of Palm Jumeirah. Designed by PGSI and built by CK Architecture Interiors, the resort’s aesthetic draws from traditional Thai influences, featuring intricate carvings, rich wood paneling, and elegant decorative details that create an atmosphere of refined serenity.

The interiors reflect a harmonious balance of natural elements and modern sophistication. Rooms and villas are adorned with a soothing palette of whites and earth tones, complemented by dark wood accents and hand-carved details. Expansive French windows open onto private terraces, offering breathtaking views of the resort’s serene lagoons, lush gardens, or pristine beachfront.

A highlight of the resort’s design is its exclusive overwater villas—the only ones of their kind in Dubai. These luxurious accommodations feature private decks, floor-to-ceiling windows, and glassfloor panels that provide a unique glimpse into the marine world below. Meanwhile, the Beach Pool Villas offer direct beach access and private infinity pools, ensuring unparalleled privacy and relaxation.

The resort’s architectural vision extends to its three lagoon pools and an infinity-edge pool, designed to enhance the tranquil ambiance. Framed by lush greenery and flowing water features, these spaces invite guests to unwind in a setting that seamlessly integrates nature with indulgent comfort.

Beyond aesthetics, Anantara The Palm Dubai Resort embraces sustainability and innovation in its design. The resort features a state-of-the-art hydroponic farm, producing fresh, pesticide-free greens for its culinary offerings. This cuttingedge facility, based on Controlled Environment Agriculture (CEA) principles, uses advanced LED lighting and integrated water circulation to minimise environmental impact while ensuring the highest quality produce.

Anantara The Palm also pioneers eco-friendly hospitality with electric vehicle services, dedicated EV charging stations, and paperless check-ins that streamline guest experiences while reducing waste. Digital QR codes and interactive screens provide seamless access to information, reinforcing the resort’s commitment to sustainability-driven innovation.

From its thoughtfully curated design to its forward-thinking approach to sustainability, Anantara The Palm Dubai Resort stands as a benchmark of architectural excellence in the Middle East. Offering an immersive escape that marries Thai heritage with Dubai’s modern grandeur, it remains one of the region’s most beautifully designed and unique luxury destinations.

ME by Meliá Dubai, UAE

A Living Work of Art

In a city where architectural marvels define the skyline, ME by Meliá Dubai stands apart—not just as a hotel, but as a masterpiece of design and innovation. Situated within The Opus, a striking landmark envisioned by the late Dame Zaha Hadid, this hotel is the only one in the world where Hadid’s visionary touch extends to both the exterior and interior, making it a true testament to her legacy.

Designed by Zaha Hadid Architects, ME by Meliá Dubai is a fluid, sculptural space where architecture, art, and technology converge. The Opus itself is a stunning asymmetrical cube with a dramatic void at its centre, seamlessly connecting two mirrored towers through a futuristic steel bridge. Comprising 4,500 unique glass panels, the façade reflects Dubai’s dynamic skyline, embodying Hadid’s philosophy of organic form meeting function.

Inside, the hotel is a continuation of Hadid’s avant-garde aesthetic, where spaces flow effortlessly, curving and merging like liquid architecture. The four-story atrium, adorned with sweeping balconies and pristine white marble floors, serves as a breathtaking focal point, evoking a sense of movement and transformation. Each guestroom tells a story, drawing inspiration from Dubai’s desert landscapes and night sky, while featuring Hadid-designed furniture, fixtures, and ambient lighting.

Beyond its striking visuals, ME by Meliá Dubai is a hub of creativity. In 2024, Level 3 was transformed into a dynamic art gallery, showcasing contemporary exhibitions across various disciplines—from fashion to sculpture. This evolution has cemented the hotel as a cultural destination, where artistic expression thrives alongside architectural brilliance.

Sustainability is also woven into its DNA. The Opus façade optimises natural light, reducing heat absorption and minimising energy consumption. Inside, smart room technology allows

guests to personalise their experience, adjusting lighting, temperature, and privacy settings at the touch of a button. The hotel also integrates LED lighting, motion-sensor climate control, and water-saving fixtures, aligning luxury with eco-conscious living.

For those seeking a sensory journey beyond traditional hospitality, ME by Meliá Dubai is more than a place to stay—it is a living, breathing work of art, where Zaha Hadid’s signature curves, futuristic vision, and architectural genius come together in an unparalleled expression of design.

Rixos Marina Abu Dhabi, UAE

From Seafaring Roots to Skyline Icon

Rixos Marina Abu Dhabi stands as a striking architectural masterpiece, seamlessly blending sophisticated aquatic elements with contemporary Arabesque design. This iconic landmark narrates Abu Dhabi’s transformation from an ancient seafaring hub to a cosmopolitan metropolis. The hotel's facade is a bold fusion of classic and postmodern styles, adorned with traditional Arabian motifs reimagined in a modern aesthetic. This design philosophy embodies both the heritage of Rixos Hotels and the essence of Arabic hospitality.

Inside, the hotel’s interiors continue this visual narrative, combining marine-inspired artistry with Arabesque influences to create an atmosphere of understated opulence. Drawing inspiration from Abu Dhabi’s maritime legacy, the design pays homage to the emirate’s journey from a seafaring village to a thriving global destination. The seamless fusion of Arabic and Turkish cultural elements further enhances its identity, making Rixos Marina Abu Dhabi more than just a luxury hotel—it is a lifestyle hub that reflects the emirate’s past, present, and future.

A defining feature of the hotel is its breathtaking 38-story twin towers, connected by an iconic arch that dominates the capital’s skyline. This grand structure not only provides an architectural spectacle but also offers guests panoramic, uninterrupted views of the Arabian Gulf and the dynamic cityscape. Inside, marine-inspired artistry comes to life with details such as a captivating five-meter chandelier designed to mimic a floating jellyfish, dolphin sculptures, and serene fountains at the entrance—each element reinforcing the hotel’s deep connection to the ocean.

Beyond aesthetics, Rixos Marina Abu Dhabi integrates sustainability at its core. The hotel maximises rooftop space with 525 solar panels, generating 2,000 KW of energy daily to support its water heating system, significantly reducing its carbon footprint. Motion sensors and LED lighting throughout the property further enhance energy efficiency, aligning the hotel with Abu Dhabi’s broader environmental initiatives.

Innovation is also central to the guest experience. A state-of-the-art Building Management System, intuitive room controls, and three massive digital screens spanning the building’s

exterior establish Rixos Marina Abu Dhabi as a technologically advanced hospitality destination. By replacing traditional printed materials with digital buffet tags, NFC menus, and interactive screens, the hotel not only enhances guest convenience but also significantly reduces paper waste, reinforcing its commitment to sustainability.

With its unparalleled design, architectural grandeur, and forward-thinking sustainability measures, Rixos Marina Abu Dhabi stands as a beacon of modern luxury—an unmistakable landmark that defines the skyline of the UAE’s capital.

Erth Abu Dhabi, UAE

The Most Majestic Arabian Tent Ever Built

The creation of Erth Abu Dhabi was the result of a visionary collaboration between the late Sheikh Zayed Al Nahyan and renowned French architect Roger Taillibert. Their shared ambition was to design a landmark that seamlessly merged contemporary innovation with cultural heritage, symbolising the unity of two architectural philosophies. Taillibert famously described the project as “the largest Arabian tent ever conceived,” a nod to its sweeping form that honours the region’s nomadic traditions while embracing modern engineering and design.

The striking exterior of Erth Abu Dhabi takes inspiration from the falcon, a national symbol of the UAE, with its wings spread in mid-flight—representing power, resilience, and grace. Within the East Wing, the ‘Wind Whisperers’ installation features six sculptural elements that capture the fluid motion of sails on a voyage, paying homage to the region’s maritime heritage. These dynamic forms add movement and depth, creating an immersive experience as guests navigate the space.

Beyond its architectural brilliance, Erth Abu Dhabi is committed to sustainability. A state-of-the-art water filtration and dispensing system has been introduced to eliminate single-use plastic bottles while providing guests with fresh, high-quality drinking water. The system removes bacteria, sediment, and chlorine, ensuring clean and great-tasting water. Regular laboratory testing guarantees compliance with UAE health and safety standards, while a specialised refilling team, trained in food safety and hygiene, ensures strict quality control. Producing 500 litres of still water daily, the system meets guest needs efficiently while minimising waste.

Technology plays a vital role in enhancing efficiency and the guest experience at Erth Abu Dhabi. A smart housekeeping system provides real-time updates on room status and guest requests, allowing staff to respond swiftly. At the front office, a paperless e-registration system streamlines the check-in process, reducing wait times and paper waste. In the hotel’s restaurants, QR code-based payment solutions enable guests to settle bills instantly, offering a seamless and contactless transaction experience. The system also allows bill splitting and multiple payment methods for added convenience.

By harmonising architectural innovation, sustainability, and advanced technology, Erth Abu Dhabi stands as a landmark that embodies the essence of modern luxury while staying true to the region’s cultural identity. A testament to the vision of Sheikh Zayed Al Nahyan and Roger Taillibert, it continues to redefine excellence in Middle Eastern hospitality, bridging the past and the future in a truly remarkable way.

Mövenpick Resort Al Marjan Island, UAE

A Coastal Sanctuary of Design and Sustainability

Set against the shimmering shores of Ras Al Khaimah’s Marjan Island, Mövenpick Resort Al Marjan Island is a striking fusion of modern luxury and coastal serenity. Inspired by the effortless elegance of island living, the resort’s architecture is a testament to contemporary sophistication, seamlessly integrating with its breathtaking waterfront surroundings.

Designed to immerse guests in tranquility, the resort embraces an airy, open-concept aesthetic with floor-to-ceiling windows that frame uninterrupted views of the Arabian Gulf. The interiors reflect a refined blend of neutral tones, organic textures, and natural materials, evoking an atmosphere of warmth and understated opulence.

At the heart of the resort’s design is a remarkable feat of engineering—the Panoramic Bridge. Spanning 160 meters, it stands as the longest suspended bridge in the Northern Emirates, connecting the resort’s twin towers and offering unparalleled views of the coastline. This elevated structure is home to the resort’s most exclusive accommodations, providing an intimate and luxurious retreat above the tranquil waters.

Art is an integral part of the resort’s identity, with carefully curated pieces from regional and international artists enhancing its visual appeal. Each dining venue offers a distinct aesthetic and ambiance, ensuring every visit is a new sensory experience. Guests can indulge in the refined elegance of Boons, a contemporary French brasserie; embrace the laid-back coastal charm of Ula, a bohemian beachside haven; or take in the glittering skyline at Neo Sky Bar, a stylish rooftop destination. From the chic sophistication of Moca in the lobby to the vibrant culinary experience at The Market, every space within the resort is thoughtfully designed to inspire and delight.

Beyond aesthetics, Mövenpick Resort Al Marjan Island is a leader in sustainable hospitality. The resort integrates cutting-edge eco-friendly solutions, from energy-efficient lighting and automated climate control to water conservation initiatives that minimise environmental impact. A dedicated in-house water bottling system and a zero-plastic policy reinforce its commitment to responsible tourism, while a Chef’s Garden supplies fresh, locally grown ingredients to its restaurants. By partnering with local farms and

suppliers, the resort ensures not only the highest quality produce but also a commitment to community-driven sustainability.

With its harmonious blend of architectural innovation, artistic expression, and eco-conscious design, Mövenpick Resort Al Marjan Island redefines luxury hospitality in the Middle East. Whether guests seek a serene beachfront escape or a refined cultural experience, this exceptional resort offers a journey that is both indulgent and sustainable.

Six Senses Zighy Bay, Oman

Omani Heritage & Sustainable Luxury

Situated between the rugged mountains and serene shores of Oman’s Musandam Peninsula, Six Senses Zighy Bay is an architectural gem that blends traditional Omani design with sustainable luxury. Inspired by ancient villages, its villas are crafted from locally sourced stone and timber, featuring wind towers, shaded courtyards, and private pools that seamlessly integrate with the natural surroundings.

The resort’s layout mirrors an authentic Omani settlement, with sandy pathways leading to intimate majlis seating areas and secluded beachfront retreats. Every detail, from handcrafted wooden lattices to vibrant textiles, enhances the sense of place while maintaining a refined, minimalist aesthetic.

Sustainability is woven into its design, with solar energy, greywater recycling, and natural cooling techniques reducing environmental impact. Guests can arrive by mountain drive, speedboat, or even paraglide down to the beach—each approach offering a breathtaking introduction to this one-ofa-kind retreat.

Six Senses Zighy Bay is more than a resort; it’s a testament to thoughtful, responsible design, where heritage and innovation create an unforgettable experience.

THE END OF SOCIAL

BY MARTIN KUBLER, CHIEF

Almost exactly a year ago, I wrote a column entitled “The Future of Social Media” in which I men-tioned younger generations tuning out of mainstream social media platforms in favour of closer-knit communities and, gasp, real-world interactions. Many things happened since then and while I was partially correct, what’s more and more obvious is that we’re not looking at the future of social media, but at the end of

“social”. Media itself is here to stay, it’s just the social side that, over the last few months, has quietly – and sometimes not so quietly – left the room.

I don’t need to tell you that the world’s a far more divided place than it was, say, 21 years ago when Facebook started or even 16 years ago when Instagram came out. Social media reflects the world around it and, like society, it has splintered. Twitter was first (well if you disregard MySpace, which

You can’t be everywhere anymore, because it’s too money and timeconsuming and also because people don’t want you to be everywhere anymore.

even I am too old to remember) – my previous Twitter friends are now split across a bewil-dering number of platforms. Some stuck to Twitter, but find it a far less social place. Others migrated to Instagram, which obviously isn’t Twitter. Others are on Bluesky or Mastodon. Right now, a similar migration is happening on Instagram and, hardly noticed, Facebook. Apart from splintering, users have changed behaviour. Social media isn’t cool anymore. It’s still media, but it isn’t social anymore. Instagram Reels, TikTok, and, for the older folks, Facebook are now just entertainment alternatives to YouTube, Netflix, or traditional TV.

Why does this matter? It matters, because it impacts your marketing budgets. Do you still advertise on Facebook and Instagram? Why? What’s the ROI? The ROI of social media advertising was great when it was about getting social with users. Click on my ad, like my page, see my updates, engage with my content and stay or eat with me. Share your experience with friends. Create waves. This doesn’t really happen anymore. Sure, you can make it happen, but you need to spend a whole lot more than you used to. Influencers? Out. Nobody likes them anymore. The boat’s sinking and, as with every time a boat sinks, some people are still clinging on to the deck rather than launching the lifeboats to discover the safety of something new.

The ROI of social media is decreasing, because the social aspect is decreasing. Social media adver-tising is now just advertising. A temporary billboard on an online platform which is seen, if you’re lucky, by a good number of real

SLOTH AT THE GLUTTONOUS SLOTH, HORECA CONSULTING WITH ATTITUDE

people. That’s not necessarily bad, but it’s probably the end of the line for social media managers – there’s nothing social to manage anymore.

So where are we going? Look, if I knew that, I wouldn’t still hang around here. I’d already be there and waving at you.

From where I’m standing, it looks like it’s time to rethink marketing altogether because people are tired and overwhelmed by content, much of it AI-generated. Clever people have always said that the best marketing doesn’t feel like marketing and that’s more true today than ever. The best marketing is real. Real interactions, real replies, real questions, real concern, real empathy. It’s what people are craving and what creates ripples these days. It’s what they tell others about. “Hey, you need to check out this company/ brand/restaurant/hotel! It’s so real!”

In the past few months in interactions with guests and customers online, I’ve started to hear the same thing repeatedly: “I’m so happy that I’m not talking to a bot!” or “What a pleasure to get such a human response!”

Social has left the room. Realness has entered it. I’ve now heard from countless people that they’ve given up social

media or are taking extended breaks from it. Why? Mostly because they feel it has become toxic. Later they realise that not having to share things on social media all the time is hugely freeing.

It also means that you don’t have to wait for your friends to take pictures of all the dishes when eating out before you’re allowed to tuck in. It means, that you don’t have to design your lobby or plate your food or paint your wall around social media friendliness anymore, but can follow what works best for you and your guests, customers, and users.

Will that stop people from finding you? No, it won’t. The Internet is disappearing, it’s just social media that’s changing. What it means is that it’s time to explore the big world of marketing out there and find the tribes you really want or need to speak to. If you advertised on Facebook and Instagram in the good old days, you could be reasonably sure that just about anyone had a chance to see you. That’s no longer the case. You can’t be everywhere anymore, because it’s too money and time-consuming and also because people don’t want you to be everywhere anymore. You’re not Coca-Cola or Heinz Ketchup. It’s time to wake up and say “If we can’t be for everyone any-more, who do we really want or need to be for to grow?”

SECRETS FROM A SEASONED ENTREPRENEUR

By Alexander Sysoev, Founder, Great List

The UAE has become a vibrant hub for the food and beverage (F&B) industry, attracting entrepreneurs, investors, and culinary professionals from around the world. Dubai alone is one of the world’s gastronomic hubs. Currently, there are over 13,000 cafes and restaurants in the Emirate, including branches of globally renowned brands and chefs, as well as highly successful local players.

One of the city’s distinct features is its multiculturalism, which is also reflected in the culinary industry – the range of cuisines in Dubai is truly impressive. The fine dining segment has significantly developed, driven by strong demand from affluent locals and tourists. However, diners today seek more than good food—they want immersive, personalised experiences. How can a restaurant stand out among its peers before millions of diners?

CRM and CJM

In the age of information overload, CRM (Customer Relationship Management) and CJM (Customer Journey Mapping) play a crucial role in creating personalised experiences that strengthen customer loyalty. By effectively segmenting the guest base and tailoring communication, businesses can enhance emotional connections with their customers, driving repeat visits and positive word-ofmouth. For example, by understanding customer preferences and past interactions, restaurants can offer customised menu recommendations or invite guests to exclusive events that align with their interests —like a culinary

evening featuring a Kobe master chef for those passionate about Wagyu beef. This thoughtful engagement will increase customer satisfaction, encourage social media sharing and build long-term loyalty.

Feedback fuels success

Conducting brief surveys immediately after a visit helps capture feedback early, addressing issues before they surface on social media or review platforms. More importantly, it provides the chance to resolve concerns with care. A negative review presents an excellent opportunity to turn a dissatisfied customer into a loyal one. It’s crucial to differentiate genuine dissatisfaction from disruptive behaviour, though incidents of the latter remain rare in the UAE. Tailored, empathetic responses are far more effective than formal replies in maintaining customer satisfaction. This approach ensures key performance indicators, such as overall satisfaction (OSAT) and Net Promoter Score (NPS), remain high, driving long-term loyalty.

Unique personalised experiences

Discounts are becoming less effective as a tool for customer retention, with intangible experiences holding far greater value for regular guests. Customised services, such as a dedicated concierge who always secures a table or exclusive dinners with the restaurateur and chef, offer unique emotional connections that surpass the appeal of a discount. Thoughtful gestures create lasting impressions, like delivering a favourite meal to the airport gate before departure or having a personalised bottle or chopsticks reserved for special occasions. These exclusive, hard-tobuy experiences foster deeper loyalty, offering customers something far more meaningful than a standard discount.

Invoke Emotions through food

Chefs who draw on nostalgia or offer off-menu items for regular patrons build stronger emotional connections with their customers. Providing special portions of favourite dishes or preparing unique meals inspired by childhood memories shows attention to detail. Thoughtful surprises create lasting loyalty, offering guests more than just a meal—it’s an experience that goes beyond what can be replicated through standard service. This approach is a powerful strategy for enhancing customer retention and standing out in a crowded market.

Tech-Driven Dining

Today’s tech-savvy diners expect restaurants to keep up with innovations like online reservations, mobile ordering, contactless payments and digital menus. Soon, technologies such as facial recognition will allow staff to access guests’ visit history, special requests, and preferences instantly. In the near future, AI may even create tailored recipes and menus for casual dining chains, adjusting to customer

Chefs who draw on nostalgia or offer off-menu items for regular patrons build stronger emotional connections with their customers.

preferences. While AI could rank restaurants based on vast data, it won’t replace the craftsmanship of fine dining or the expertise of independent evaluators who assess dining experiences based on skill and atmosphere. Big data will play a key role in the industry. Still, human expertise will remain essential for providing authentic, high-quality evaluations, such as those done on the outlets listed on GreatList.ae.

Networking and Collaboration

Collaboration has become one of the driving forces — brands of equal standing are increasingly launching joint projects, be it a pop-up chef’s table for loyal customers of a payment system or finger food by a famous chef during an airline round. With the increasing power of word of mouth, such projects are more frequently featured in blogs and media — direct advertising has lost its effect, as there are now tens of thousands of promotional messages to overcome. However, people are more likely to choose a restaurant based on recommendations from trusted friends who share their unusual experiences in a unique atmosphere. These personal endorsements often have a stronger influence on dining choices than other factors.

By prioritising customer experience, restaurants can transform their establishment into more than just a place to eat—it becomes a memorable destination. The future of the industry lies in embracing these opportunities, constantly evolving, and prioritising a deeper understanding of what truly enhances every diner’s experience.

GreatListisanewlylaunchedcityguidein Dubaithathighlightsrestaurantsbasedon food,design,atmosphere,andservice.The selection process involves multiple anonymousvisits—typicallythreetofour times—toevaluatethediningexperience. Restaurants that do not meet the specified criteriaarenotincludedintheguide.

ALEXANDER SYSOEV, Founder, Great List

ELIAS MADBAK, CEO, Rmal Hospitality

RMAL’s Growth, Culture, & Innovation

With a wealth of experience in the hospitality industry, Elias Madbak has been at the forefront of RMAL Hospitality’s evolution, driving innovation, strategic growth, and a peoplecentric approach. Under his leadership, RMAL Hospitality has expanded its portfolio, introduced groundbreaking concepts, and prioritised both guest satisfaction and employee well-being.

In this interview, Madbak shares insights into his journey in the hospitality sector, the vision behind RMAL Hospitality, the challenges he has overcome, and the exciting

projects shaping the company’s future. From pioneering a five-day workweek in the F&B industry to launching immersive dining experiences like Oche, he offers a candid look at what it takes to lead a hospitality brand in today’s rapidly evolving landscape.

From the US to RMAL Hospitality

"I've always enjoyed bringing people together and sharing good food, so a career in hospitality felt like a natural choice. For me, it’s more than just a job – it’s about creating memorable experiences, whether it’s hosting a dinner or a party.

I began my career in the US, working with iconic brands like Bob Evans, Applebee’s, Johnny Carino’s, and CCF. Later, I moved to Dubai with CCF, where my career continued to grow. I joined RMAL Hospitality in 2017, and it has been an incredible journey of professional development and growth ever since."

RMAL Hospitality’s Vision and Strategic Focus

"Our vision is to offer exceptional hospitality to both our guests and employees. We believe a happy, well-supported team leads to happy, satisfied guests. To bring this vision to life, we are focusing on several key initiatives, including employee well-being programs, career development opportunities, and a comprehensive training program. Additionally, we are actively exploring new brands to introduce to the market as we continue to expand.

This year, we implemented a five-day workweek, becoming one of the first in the food and beverage industry to do so. We also prioritised mental well-being by hosting group activities in the office, such as yoga sessions, to promote a healthy work-life balance. Additionally, I made it a point to regularly visit the back of house to connect with the team, fostering a supportive and open environment."

Overcoming Challenges in Leadership

"One of the greatest challenges we’ve faced has been shifting the prevailing culture and mindset towards one of growth and continuous improvement. For rapid growth to be sustainable, it's crucial that every single team member fully embraces and aligns with the vision. This required making some tough decisions, particularly when it came to upskilling the team and ensuring everyone was on the same page.

It was important to cultivate a culture of collaboration, accountability, and forward-thinking, where each person understood their role in driving the company's success. By doing so, we were able to build a cohesive, high-performing team committed to achieving our shared goals."

The Launch of Oche

"The launch of Oche, a 10,000-square-foot dinnertainment venue in the UAE, is one of our proudest accomplishments. As the first dinnertainment concept under RMAL’s management and a new addition to our portfolio, Oche offers a unique experience where guests can enjoy drinks, play darts, and socialise in a fun, relaxed atmosphere. We created this concept based on the insight that people want more than just a quick meal—they want to spend time with friends, enjoy great food and drinks, and make the most of their time out.

Oche provides the perfect setting for this, with an inviting space that encourages guests to linger longer and connect over games and good company. We deliberately chose a downtown location, close to offices, to cater to the afterwork crowd and anyone looking for a lively yet comfortable place to unwind. Bringing all the elements together—from the technology to the ambience—was a challenge, but it taught us valuable lessons that will help us continue to grow and improve. I highly recommend booking a teambuilding session at Oche—it’s an excellent spot for strengthening team connections and having fun in the process."

Key Trends Shaping the Hospitality Industry

"One of the most significant trends shaping the hospitality industry today is the growing emphasis on sustainability and environmental responsibility. At wagamama, we’ve embraced this through initiatives like the Wasteless with wagamamacampaign, which launched a line of reusable tupperware to reduce food waste and encourage eco-conscious dining. This initiative not only addresses a critical global concern but has also resonated with our guests, with over 750 units sold so far.

RMAL Hospitality is also leveraging innovations such as advanced CRM systems, QR code payment solutions, and AI-powered tools to streamline operations and personalise customer journeys.

Experience-focused offerings are also in high demand. At Oche, we’re combining great food with unique social experiences and redefining what it means to dine out, ensuring our guests leave with more than just a full stomach."

Exciting Future Projects and Expansions

"We’re thrilled to have signed a new brand from the US—stay tuned for the official announcement. Additionally, we’re in the process of expanding wagamama’s presence in new territories and are actively scouting for other exciting brands to add to our growing portfolio."

Image Courtesy of www.rmalhospitality.com

TWO WORLDS, ONE VISION

Chef Adnan Nadeem is the visionary force behind Two Birds One Stone, the newest addition to Sheraton Grand Dubai’s gastronomic landscape. With a journey that spans continents, from Islamabad, Pakistan, to Australia and now Dubai, Chef Adnan infuses his creations with rich global flavours, crafting dishes that are both innovative and satisfying.

A Global Culinary Journey

Chef Adnan’s passion for food was ignited in his hometown of Islamabad, where he first discovered the artistry of cooking. His professional path led him to Australia, where he developed a deep appreciation for contemporary Australian cuisine. The country’s fresh produce, bold flavours, and multicultural food influences shaped his culinary philosophy, inspiring him to bring a piece of that experience to Dubai.

Before helming Two Birds One Stone, Adnan honed his skills at Miya Dubai as Head Chef, where he curated an exceptional menu that showcased global influences. His tenure as Brand Sous Chef at OPA Dubai further cemented his expertise in high-end dining and menu innovation. His diverse career also includes a unique stint as Galley Chef on a private yacht in Germany, catering to a VVIP Russian family, where he delivered unparalleled fine dining experiences at sea.

Crafting Culinary Excellence at Two Birds One Stone

At Two Birds One Stone, Chef Adnan brings his signature style of blending innovation with comfort, drawing inspiration from Sydney’s urban dining scene and Bondi’s vibrant café culture. His menu is a celebration of Austral-

CHEF ADNAN NADEEM, visionary force behind Two Birds One Stone

ia’s diverse and ingredient-driven cuisine, offering everything from poolside classics to refined seafood dishes.

One of his standout creations is a perfectly seared lamb pie, wrapped in delicate phyllo pastry and paired with silky sweet potato and roasted black cabbage — a dish that perfectly encapsulates his mastery of balancing rich, savoury, and slightly sweet elements. Other menu highlights include King Prawns with Pickled Kumquat & Miso Butter and 250g Grass-Fed Rib Eye with Café de Paris Butter & Jus, showcasing his ability to merge robust flavours with refined techniques.

A Leader in the Culinary World

Beyond his accolades — Best Steakhouse Chef, Manager of the Year, and Employee of the Month — Chef Adnan’s proudest achievement is his role as a mentor. He is passionate about nurturing the next generation of chefs, guiding them to develop not just culinary skills but also a deep understanding of food culture and creativity.

His expertise in launching steakhouses in Dubai and Doha, earning them the title of "Best Steakhouse" in both cities, reflects his ability to transform restaurant concepts into award-winning dining destinations.

Inspiration and Innovation

Chef Adnan draws inspiration from culinary legends like Gordon Ramsay and the teachings of Samin Nosrat’s “Salt, Fat, Acid, Heat”. His love for Mediterranean, Japanese, Australian, and Mexican cuisines fuels his inventive approach, allowing him to continuously experiment with seasonal ingredients and bold flavour pairings.

When he’s not in the kitchen, he explores food science, travels, and spends time with his dog, always seeking new inspirations to bring back to the plate.

Elevating Dubai’s Dining Scene

With its rooftop location on the 54th floor of Sheraton Grand Dubai, Two Birds One Stone is more than just a restaurant — it’s a multi-faceted lifestyle destination. Whether guests are enjoying a leisurely lunch, sunset cocktails, or a lively dinner experience, Chef Adnan ensures that every dish is made with fresh, high-quality ingredients and an unwavering commitment to excellence.

At Two Birds One Stone, every bite tells a story — one of passion, craftsmanship, and a relentless pursuit of perfection.

By

VOCO DUBAI THE PALM The Future of A

s the General Manager of voco Dubai The Palm, my vision is to continue delivering exceptional experiences while fostering a culture of excellence, innovation, and sustainability. Reflecting on our two-year journey, we take immense pride in the milestones we’ve achieved. From being top-ranked in guest satisfaction within IHG's voco brand (#1 in Overall Service, Loyalty Recognition, Loyalty Enrolment Efficiency in EMEAA, #1 in Guest Love in IMEA, and #1 in Breakfast and Problem Handling in the Middle East & Africa) to receiving excellent TripAdvisor

reviews (#44 out of 846 hotels in Dubai), our commitment to delivering outstanding guest experiences remains unwavering. Our greatest achievement, however, is our award-winning team.

In the coming year, we will build on this success by driving further growth across all areas

of the business. Our strategy is clear—there is only one direction: up. We aim to increase room nights by strengthening partnerships and exploring new markets, particularly within the luxury and lifestyle segments, to establish ourselves as a top-tier destination for discerning travellers seeking comfort, luxury, and authenticity.

Charles Godot, General Manager, voco Dubai The Palm

DUBAI THE PALM

CHARLES GODOT, General Manager, voco Dubai The Palm

A key focus for growth is our F&B offerings, particularly Maison Mathis, where we will provide unique culinary experiences tailored to our guests’ tastes. We also aim to position Frenia, our rooftop bar, as a hidden gem for connoisseurs of spectacular sunsets and golden hours.

Additionally, we are enhancing our beachside experience by expanding amenities, introducing private cabanas, and curating exclusive wellness programmes and beach events. These efforts will ensure every guest finds their perfect moment by the water.

To support these initiatives, we will continue to prioritise employee development. Our in-house training programmes will enhance guest experiences, with a focus on personalised service that exceeds expectations. The introduction of celebrity service modules will empower our team to anticipate guest needs and deliver exceptional hospitality.

Sustainability remains at the core of our operations. Through our Journey for Tomorrow programme, we have eliminated single-use plastics, introduced filtered water in rooms and restaurants, and removed buffets for lunch and dinner to minimise food waste. These measures reflect our dedication to eco-conscious hospitality, and we will continue refining our practices to meet evolving sustainability standards.

Expanding the geographic diversity of our source markets is another priority. Over the past two years, we have positioned the hotel as a global destination, welcoming guests from diverse cultural backgrounds. This enriches the guest experience and enhances the vibrant atmosphere of the property. We will continue to expand our reach, creating tailored experiences that appeal to travellers from key markets.

Through our Journey for Tomorrow programme, we have eliminated single-use plastics, introduced filtered water in rooms and restaurants, and removed buffets for lunch and dinner to minimise food waste.

Our ongoing success is directly attributed to our exceptional team. Their spirit and dedication have been instrumental in achieving our goals, and we remain committed to empowering, supporting, and recognising their efforts. By continually investing in their development, we ensure that our service standards remain at the highest level.

Looking ahead, our goal is to establish voco Dubai The Palm as a leading destination in Dubai and beyond. By focusing on our core strengths—our outstanding team, exceptional service, luxury offerings, and commitment to sustainability—we will continue to grow, innovate, and exceed guest expectations.

The future of voco Dubai The Palm is incredibly bright. With a clear vision for the year ahead, we are committed to elevating guest experiences, expanding our offerings, and setting new benchmarks in hospitality. There is only one way—up.

A Luxury Beachfront Escape

Boasting one of the destination’s most enviable settings, Anantara Mina Al Arab Ras Al Khaimah Resort sits on a private peninsula of golden sands, overlooking a mangrove lagoon and the open ocean. Bask in the emirate’s first overwater villas. Savour global flavours with exquisite dining experiences. Embark on sea adventures or cocoon yourself in spa tranquility.