If ever there was a year to talk about the need for agility to handle unexpected events, it is this one!
I doubt if any of us can think of a year with more upheaval and change. The reaction of governments, businesses and ordinary people to the pandemic has caused most managers in all industries to think deeply about their business and how best to organize and maximize success going forward.
We are entering a phase in the business where international carriers require approaches that combine the surety of historical methods, with the flexibility to handle rapidly changing needs. Modern carriers must be agile in all things: technology, intelligence and processes. But they are anything but agile and if they cannot transform themselves there will be a high cost to pay.
Read our market insight to find out about the cost of the wholesale anti-agility...
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