Fall 2012
News
UPDATEon theHOUSE Inside Effects, MAXImum Exposure, LA Living,A Couture Brochure, Code Yellow, Pinner Winners
Prescription Strength Branding HOC recently stepped out of the retail world with an internal branding project for UCB Pharmaceuticals’ Cimzia division here in Atlanta. The goal was to liven up their corporate environment while inspiring the staff and visitors to the office. We created a comprehensive environmental design package that included window graphics, column wraps and wall treatments. Side effects include increased morale, impressed upper management and a request for HOC to provide a similar package for their Louisville office.
And the MAXI goes to…
*festive
“Favorite Label” consumer campaign for Natick Mall. Be sure
*playful
to congratulate the entire Natick team on their Silver MAXI in Traditional Marketing - Advertising. HOC created the new “Favorite Label” consumer campaign using a cast of real shoppers to help Natick Mall reconnect with the local community that had grown to
Jeff started shopping at Natick Mall shortly before Abby was born, and the two of them love to spend time there. He keeps his wardrobe up-to-date while she makes sure her bookshelf is full.
Find fantastic gift ideas galore at Gymboree, Zara, Crabtree & Evelyn, Apple and a string of others. Of course, the Shop, Etc. Gift Card is always a favorite and is available at Customer Service.
see the center as “pretentious” and “snobby”. By the way, HOC also If you don’t see Lauren and Matt in J.Crew, BCBG or Brooks Brothers, these long time Natick Collection shoppers are probably enjoying a burger at The Met Bar & Grill.
*what’s your favorite label?
You are many things to many people. So is our collection of over 220 stores including JCPenney, Lord & Taylor, Macy’s, Neiman Marcus, Nordstrom and Sears with multi-level parking providing over 7,000 spaces. natickmall.com
completed the extensive MAXI entry process for Natick. You might want to hire us to complete your entry next year. Kudos also go to GGP Corporate and The Shoppes at The Palazzo who won Gold
Make the most of summer with J.Crew, Club Monaco, Tiffany & Co., Anthropologie and many others.
*what’s your favorite label?
and Silver respectively in Cause Related Marketing. Plus, Fashion Show took home Silver in the Event or Sales Promotions category.
You are many things to many people. So is our collection of over 220 stores including JCPenney, Lord & Taylor, Macy’s, Neiman Marcus, Nordstrom and Sears with multi-level parking providing over 7,000 spaces. natickcollection.com
Our Oldest Client The Brockman Lofts in downtown LA are newly renovated luxury loft apartments in a landmark building celebrating its 100th Anniversary. In addition to its rich history, the iconic building is also home to the very popular restaurant and bakery, Bottega Louie, which occupies the ground floor (and serves amazing macarons). Despite our east coast location we felt right at home to creating the development’s logo as well as their branding campaign including signage, print ads and web based marketing.
New Lease On Life Glendale Galleria’s long awaited renovation and a highly anticipated Bloomingdale’s opening is generating serious buzz in the LA retail scene. To make sure that buzz was felt by the world’s leading luxury fashion brands, we developed a comprehensive leasing package consisting of a custom brochure, branded USB drive, bookmark style notecard and more. Every special touch and distinctive detail was carefully chosen to give Glendale Galleria an unmistakably stylish image and glamorous personality. Take our word for it, photos don’t do it justice. To get the full impact, you’ll have to stop by HOC sometime to see and touch it in person. But please, don’t ask us to send you a sample. Because, like a couture gown, there simply are not enough of them to meet demand.
lemon zest
Well Seasoned Palette Now would be a great time to add a dash of yellow to your wardrobe. Whether you call it Saffron, Lemon Zest or just HOC Yellow (PMS 7751), this sunny shade is definitely hot. Celebrities such as Claire Danes, Julianne Moore and Julie
sunflower
Bowen were just mad about saffron on the red carpet at the 2012 Emmy Awards. And not surprisingly, yellow will play a big role in fashion for Spring 2013 as Western Wild and The Sunshine State inspire cheerful optimism.
nectarine
PINTEREST HONOR It’s no secret that HOC has embraced the social network Pinterest. We simply love how it allows us to share, collaborate and get inspired. We also loved being named Pinner of the Day by Refinery29, one of the nations leading fashion and style blogs. Check us out at http://tinyurl.com/pinnerday.
154 Krog Street • Suite 160 • Atlanta, GA 30307 • lmaloof@houseofcurrent.com • 404.478.2462