Avonlea Leasing Brochure

Page 1

Welcome to the next big thing



you’ve arrived


Welcome to the wealthiest county in the nation

LOCATED IN WASHINGTON, D.C.’S AFFLUENT NORTHERN VIRGINIA SUBURBS, AVONLEA WILL BE A VIBRANT MIXED-USE DEVELOPMENT SERVING AS THE PREMIER SHOPPING, DINING, AND ENTERTAINMENT DESTINATION FOR A GROWING COMMUNITY EAGER FOR MORE OPTIONS CLOSE TO HOME.



Welcome to a place of distinction


AT AVONLEA, YOU TRULY HAVE ARRIVED. FOR NEWER BRANDS, IT’S A RITE OF PASSAGE. YOU’VE MADE IT. FOR MORE ESTABLISHED BRANDS, YOU’RE AT THE NEXT STEP OF YOUR NEXT SUCCESS STORY. EITHER WAY, IT’S A WARM WELCOME TO A PROSPEROUS NEIGHBORHOOD EXCITED FOR YOUR ARRIVAL. WITH AN AVERAGE DISPOSABLE INCOME OF $122,000, RESIDENTS ARE EXCITED TO TAKE ADVANTAGE OF AVONLEA’S CONVENIENCE AND UNPRECEDENTED OPTIONS.


Welcome to the future of Loudoun County

IN ADDITION TO CINÉPOLIS, A LUXURY CINEMA WITH IN-THEATER FOOD, BEVERAGE, AND RESERVED SEATING, AVONLEA WILL HOST A HAND-CRAFTED SELECTION OF PREMIER RETAIL, SMALL BOUTIQUES, SIGNATURE DINING, AND CONTEMPORARY OFFICE SPACE. THESE ANCHORS WILL BE COMPLEMENTED BY OUTDOOR PLAZAS, PEDESTRIAN-FRIENDLY STREETS, AND INVITING TOUCHES LIKE CAFÉ-STYLE SEATING, COZY FIRE PITS, AND AN EYE-CATCHING WATER FEATURE.



Welcome to exactly where you need to be ACCORDING TO THE 2014 LOUDOUN COUNTY ANNUAL SURVEY, 95% OF RESIDENTS DESCRIBE THEIR QUALITY OF LIFE AS “EXCELLENT” OR “GOOD” AND NEARLY 70% EXPECT TO STILL BE THERE IN TEN YEARS.

Welcome to exactly where you need to be. “LOUDOUN COUNTY IS RANKED BEST COUNTY IN AMERICA.” – Huffington Post

“LOUDOUN COUNTY IS THE #1 WEALTHIEST COUNTY IN THE U.S.” – Forbes $1.1 MILLION IS THE AVERAGE NET WORTH OF RESIDENTS 82% OF RESIDENTS ARE WHITE-COLLAR EMPLOYEES

$576,000 IS THE AVERAGE HOME VALUE

$122,000 IS THE AVERAGE DISPOSABLE INCOME

67% OF THE POPULATION HAVE A BACHELOR’S DEGREE OR HIGHER


SOUTH RIDING , VIRGINIA LOUDOUN COUNTY 20152 AS MORE AND MORE HIGH-INCOME RESIDENTS MIGRATE WEST FROM FAIRFAX COUNTY AND OTHER AREAS OUTSIDE METRO D.C., IT CONTINUES DEVELOPING RAPIDLY.

GERMANTOWN LEESBURG

LEESBURG CORNER OUTLETS

MARYLAND POT

OM

AC

GAITHERSBURG

RIVE

R

DULLES TOWN CENTER

ASHBURN

DULLES INTERNATIONAL

RESTON TOWN CENTER

RESTON

SOUTH RIDING

WASHINGTON, D.C.

HEADQUARTERS WHO HAVE ALREADY ARRIVED: AOL, ORBITAL SCIENCES, ROLLS-ROYCE, SAIC, VERIZON AND VOLKSWAGEN.

TYSONS CORNER

TYSONS FAIR OAKS MALL

FAIRFAX CORNER

GAINESVILLE PROMENADE AT VIRGINIA GATEWAY

VIRGINIA

FAIRFAX

POPULATION AND HOUSEHOLD GROWTH ARE AT 6%, INDICATING THAT THE AREA IS GROWING AT AN IMPRESSIVE RATE THANKS TO THE INTRODUCTION OF BOTH LONG-TERM METRO D.C. RESIDENTS AND NEWCOMERS TO THE REGION.

REAGAN NATIONAL

TOP 5 WEALTHIEST COUNTIES IN THE NATION: 1. LOUDOUN COUNTY, VA 2. HOWARD COUNTY, MD 3. FALLS CHURCH CITY, VA 4. HUNTERDON COUNTY, NJ 5. ARLINGTON COUNTY, VA NATIONAL HARBOR


Welcome to convenience with no commute IT PROVIDES A PATHWAY BETWEEN URBAN AND SUBURBAN LIFESTYLES, ALLOWING RETAILERS TO CONNECT WITH AN UNTAPPED, AFFLUENT POPULATION SETTLING IN THE SUBURBS OF THE D.C. METRO AREA.


LEESBURG CORNER OUTLETS 30 minutes | 12 miles

GERMANTOWN GAITHERSBURG

LEESBURG

ROCKVILLE

POT

OM

AC

STERLING ASHBURN

RIVE

R

DULLES TOWN CENTER 20 minutes | 9 miles BETHESDA

SALAMANDER RESORT & SPA

SILVER SPRING

HERNDON DULLES INT'L AIRPORT

MIDDLEBURG

AIR & SPACE MUSEUM

SOUTH RIDING

RESTON

WASHINGTON, D.C.

WOLF TRAP

RESTON TOWN CENTER 20 minutes | 10 miles

CHANTILLY

FAIR OAKS 20 minutes | 9 miles

MCLEAN

TYSONS CORNER 30 minutes | 16 miles TYSONS

FALLS CHURCH

FAIRFAX

CENTERVILLE

ANNANDALE

FAIRFAX CORNER 20 minutes | 10 miles GAINESVILLE BURKE

PROMENADE 25 minutes | 10 miles MANASSAS


Welcome to sophisticated living

RESIDENTS ARE YOUNG, SUCCESSFUL PROFESSIONALS WHO ENJOY THE COMFORTABLE, SOPHISTICATED LIFESTYLES THEY’VE WORKED HARD TO CREATE FOR THEIR FAMILIES. THEY COME TO AVONLEA TO SHOP, WORKOUT, GRAB LUNCH, AND ENJOY DATE NIGHTS.


HOUSEHOLDS ARE HIGHLY EDUCATED AND TYPICALLY ENJOY A DOUBLE INCOME. THEY LOVE WHERE THEY LIVE, BUT CRAVE MORE CONVENIENT SHOPPING AND DINING EXPERIENCES WITHIN THE COMMUNITY.


FEW AREAS CAN MATCH THE SUPERIOR PSYCHOGRAPHICS OF THE AVONLEA TRADE AREA. WITHIN 15 MILES OF AVONLEA, RESIDENTS MOSTLY FALL INTO THREE MAJOR GROUPS:

BOOMBURBS*

Well-educated professionals with a running start on prosperity. They are the new growth market. Average age: 34 Household size: 3.22 Median household income: $105,000

PROFESSIONAL PRIDE*

Well-educated professionals that prospered through the Great Recession. They are well established with an average income twice that of the national average. Average age: 41 Household size: 3.11 Median household income: $127,000

ENTERPRISING PROFESSIONALS*

Well-educated and climbing the ladder, this is a fast growing group. Average age: 35 Average Household size: 2.46 Median household income: $77,000

*Avonlea consumer: Average age: 35. Median household income: $127, 000.

Welcome to the new place to be


HERE’S HOW AVONLEA’S NUMBERS STACK UP WITH SIMILAR DEVELOPMENTS. HOUSEHOLD INCOME*

Avonlea................................................................................South Riding, VA: $148,000 Annapolis Town Center.....................................................Annapolis, MD: $152,000 Pike + Rose....................................................................................Rockville, MD: $135,000 Avalon.........................................................................................Alpharetta, GA: $124,000 Southlake Town Square.....................................................Southlake, TX: $105,000 Geneva Commons......................................................................Chicago, IL: $104,000 Shoppes at Brinton Lake/Glen Eagle Square....Glen Mills, PA: $102,000 Kierland Commons................................................................Scottsdale, AZ: $94,000 Liberty Center.........................................................................Cincinnati, OH: $88,000 The Promenade Shops at Saucon Valley..................Allentown, PA: $74,000

HOUSEHOLDS WITH INCOMES > $100,000*

Avonlea....................................................................................South Riding, VA: 122,000 Southlake Town Square........................................................Southlake, TX: 105,000 Avalon..............................................................................................Alpharetta, GA: 95,000 Kierland Commons.....................................................................Scottsdale, AZ: 79,000 Shoppes at Brinton Lake/Glen Eagle Square.........Glen Mills, PA: 70,000 Geneva Commons............................................................................Chicago, IL: 55,000 Annapolis Town Center...........................................................Annapolis, MD: 51,000 Liberty Center.............................................................................Cincinnati, OH: 49,000 The Promenade Shops at Saucon Valley....................Allentown, PA: 42,000 Crocker Park.................................................................................Cleveland, OH: 37,000

DISPOSABLE INCOME*

Avonlea................................................................................South Riding, VA: $105,000 Tysons Corner Center.............................................................McLean, VA: $103,000 Annapolis Town Center.......................................................Annapolis, MD: $97,000 Pike + Rose......................................................................................Rockville, MD: $94,000 Southlake Town Square........................................................Southlake, TX: $82,000 Kierland Commons................................................................Scottsdale, AZ: $73,000 Fayette Mall..................................................................................Lexington, KY: $69,000 The Promenade at Evergreen Walk.................................Hartford, CT: $57,000 Crocker Park.............................................................................Cleveland, OH: $55,000 *within 10 miles


PHASE II


Welcome to the big picture

PHASE I PHASE II

RESIDENTIAL


Welcome to unprecedented growth AVONLEA AND ITS SURROUNDING LOUDOUN COUNTY BURROWS ARE PERFECTLY POSITIONED ALONG THE PATH OF THE D.C. AREA’S BOOMING GROWTH, WHERE MANY OF ITS RESIDENTS WORK. THE COUNTY CONTINUES TO RECEIVE AN INFLUX OF YOUNG PROFESSIONALS, INCLUDING FAMILIES WITHOUT CHILDREN, WHICH DEPENDABLY DRIVES STEADY GROWTH.


“LOUDOUN COUNTY’S POPULATION HAS DOUBLED IN THE LAST 15 YEARS.” – Mt. Vernon Gazette

HOLDING STEADY AT 6%, POPULATION/HOUSEHOLD GROWTH AROUND AVONLEA IS GREATER THAN MOST OTHER AREAS, WHICH HAVE LIMITED OR NO LONG-TERM GROWTH POTENTIAL.

TOTAL PLANNED RESIDENTIAL WITHIN LOUDOUN COUNTY (2015-2020) SINGLE FAMILY DETACHED

3,695

SINGLE FAMILY ATTACHED

1,933

MULTIFAMILY ATTACHED

812

MULTIFAMILY STACKED

834

TOTAL UNITS

7, 275

AVERAGE HOME PRICE IN 5 MILE AREA = $576,000 AVERAGE HOME PRICE IN 10 MILE AREA = $555,000


Awaiting your arrival: THE WEALTHIEST COUNTY IN THE NATION EXCEPTIONAL AREA GROWTH THAT’S ONLY SET TO CONTINUE PRIME LOCATION ALONG ROUTE 50 THAT CONNECTS WITH METRO D.C. SUBURBS BENEFIT OF BEING THE ONLY PLACE TO SHOP, DINE, AND SOCIALIZE IN THE AREA AN AFFLUENT COMMUNITY HUNGRY FOR A NEARBY PLACE THEY CAN CALL THEIR OWN



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