Artegon Comprehensive Branding Book

Page 1




out with the old . . .




. . . in with the new



CLEAR CHANNEL: I-4 EAST FACING, JOHN YOUNG PKWY. (TOWARDS DOWNTOWN)

the Anti-mall. Exit 75A.


shop small.

buy local.

WHAT IF YOU’RE JUST NOT CUT OUT FOR ORDINARY HOLIDAYS? Have we got a place for you. When you explore our selection of artisanal shops selling one-of-a-kind hand-crafted gifts made by local masters, the only thing you can expect is the unexpected. You thought you knew us? Think again. We’re your antidote for the ordinary. Support local businesses by choosing from our selection of home décor, hand-crafted furniture, apparel, all natural bath & body and also find Ron Jon Surf Shop, Bass Pro Shops and Cinemark Theatres, all under one roof for a totally unpredictable holiday shopping experience. 5250 International Drive | 407.351.7718 | artegon.com If you like receiving special perks (and who doesn’t?) bring this ad to Guest Services to receive yours (code: WMM).

YOUR ANTIDOTE FOR THE ORDINARY. Home décor, hand-crafted furniture, apparel, all natural bath & body products plus Ron Jon Surf Shop, Bass Pro Shops, Sky Zone and Cinemark Theatres, all under one air-conditioned, pet-friendly roof. 5250 International Drive | 407.351.7718 Check out Artegon.com for all Gay Days events. If you like receiving special perks (and who doesn’t?) bring this ad to Guest Services to receive yours (code: GDO).



the Anti-Ordinary First Anniversary Spectacular A WEEK-LONG LINEUP OF FREE EVENTS CELEBRATING ARTEGON’S 1ST ANNIVERSARY. CLICK FOR DETAILS

MONDAY nov. 16th

tuesday nov. 17th

6pm - 9pm

5pm - 7pm

ART, GIFT & WINE STROLL

THE ART OF BEER

CELEBRITY APPEARANCE: NEW JERSEY HOUSEWIFE MELISSA GORGA

CELEBRITY APPEARANCE: BASKETBALL LEGEND NICK ANDERSON & REAL RADIO 104.1’S DIRTY JIM

wednesday nov. 18th

thursday nov. 19th

6:30pm - 10:30pm

11am - 8pm

MOVIE PREMIERE

GIVEAWAY DAY

SEE IT FIRST AT ARTEGON! REGISTER AT GUEST SERVICES MONDAY & TUESDAY TO BE AMONG THE 125 LUCKY ONES THAT SEE MOCKINGJAY 2 BEFORE IT RELEASES TO THE PUBLIC. GET THE CELEBRITY TREATMENT, WALK THE ORANGE CARPET, TAKE HOME A SWAG BAG & EARN BRAGGING RIGHTS.

friday nov. 20th

GET PRIZES EVERY HOUR, ON THE HOUR, 11AM – 8PM! THE ONLY THING YOU NEED TO BE IS PRESENT TO WIN MOVIE OR SEA WORLD TICKETS, ARTEGON SHOPPING SPREES AND MORE!

saturday nov. 21st

5pm - 9pm

11am - 9pm

FOOD TRUCK FRIDAY

FESTIVAL OF MUSIC

APPEARANCES: KNIGHTRO, STUFF, SHADES & ORLANDO CITY STREET TEAM

FEATURED ARTISTS: BEFORE YOU EXIT, ROB BASE, SAMANTHA MUMBA, JUDY TORRES & AARON CARTER HOSTED BY JOEY FATONE


the Anti-Ordinary First Anniversary Spectacular CLICK FOR DETAILS

the Anti-Ordinary First Anniversary Spectacular

first annivesary spectacular

MONDAY nov. 16th 6pm - 9pm

tuesday nov. 17th

wednesday nov. 18th

5pm - 7pm

6:30pm - 10:30pm

ART, GIFT & WINE STROLL

THE ART OF BEER

CELEBRITY APPEARANCE: NEW JERSEY HOUSEWIFE MELISSA GORGA

CELEBRITY APPEARANCE: BASKETBALL LEGEND NICK ANDERSON & REAL RADIO 104.1’S DIRTY JIM

MOVIE PREMIERE

SEE IT FIRST AT ARTEGON! REGISTER AT GUEST SERVICES MONDAY & TUESDAY TO BE AMONG THE 125 LUCKY ONES THAT SEE MOCKINGJAY 2 BEFORE IT RELEASES TO THE PUBLIC. GET THE CELEBRITY

the Anti-Ordinary First Anniversary Spectacular

TREATMENT, WALK THE ORANGE CARPET, TAKE HOME A SWAG BAG & EARN BRAGGING RIGHTS.

MONDAY nov. 16th thursday nov. 19th

friday nov. 20th

saturday nov. 21st

11am - 8pm

5pm - 9pm

11am - 9pm

GIVEAWAY DAY

FOOD TRUCK FRIDAY

FESTIVAL OF MUSIC

APPEARANCES: KNIGHTRO, STUFF, SHADES & ORLANDO CITY STREET TEAM

FEATURED ARTISTS: BEFORE YOU EXIT, ROB BASE, SAMANTHA MUMBA, JUDY TORRES & AARON CARTER HOSTED BY JOEY FATONE

GET PRIZES EVERY HOUR, ON THE HOUR, 11AM – 8PM! THE ONLY THING YOU NEED TO BE IS PRESENT TO WIN MOVIE OR SEA WORLD TICKETS, ARTEGON SHOPPING SPREES AND MORE!

through

saturday nov. 21st A WEEK-LONG LINEUP OF FREE EVENTS CELEBRATING ARTEGON’S 1ST ANNIVERSARY. CLICK FOR DETAILS

5250 International Drive | 407.351.7718 | artegon.com If you like receiving special perks (and who doesn’t?) bring this ad to Guest Services to receive yours (code: OS).

the Anti-Ordinary First Anniversary Spectacular MONDAY nov. 16th

tuesday nov. 17th

wednesday nov. 18th

6pm - 9pm ART, GIFT & WINE STROLL

5pm - 7pm THE ART OF BEER

6:30pm - 10:30pm MOVIE PREMIERE

thursday nov. 19th

friday nov. 20th

saturday nov. 21st

the Anti-Ordinary

11am - 8pm

5pm - 9pm

11am - 9pm

First Anniversary Spectacular

FOOD TRUCK FRIDAY

FESTIVAL OF MUSIC

A WEEK-LONG LINEUP OF FREE EVENTS CELEBRATING ARTEGON’S 1ST ANNIVERSARY.

GIVEAWAY DAY

A WEEK-LONG LINEUP OF FREE EVENTS CELEBRATING ARTEGON’S 1ST ANNIVERSARY.

CLICK FOR DETAILS

CLICK FOR DETAILS

A calendar of free fun MONDAY nov. 16th

tuesday nov. 17th

wednesday nov. 18th

thursday nov. 19th

friday nov. 20th

6pm - 9pm

5pm - 7pm

6:30pm - 10:30pm

11am - 8pm

5pm - 9pm

11am - 9pm

ART, GIFT & WINE STROLL

THE ART OF BEER

MOVIE PREMIERE

GIVEAWAY DAY

FOOD TRUCK FRIDAY

FESTIVAL OF MUSIC

CELEBRITY APPEARANCE: NEW JERSEY HOUSEWIFE MELISSA GORGA

CELEBRITY APPEARANCE: BASKETBALL LEGEND NICK ANDERSON & REAL RADIO 104.1’S DIRTY JIM

THE HUNGER GAMES: MOCKINGJAY PART 2 PRE-PUBLIC PREMIERE

HOURLY PRIZES: INCLUDING GIFT CARDS, FREE MEALS, FREE MOVIE PASSES AND OTHER SURPRISES

APPEARANCES: KNIGHTRO, STUFF, SHADES & ORLANDO CITY STREET TEAM

Don’t worry, there’s no boring!

saturday nov. 21st

FEATURED ARTISTS: ROB BASE, SAMANTHA MUMBA, JUDY TORRES, AARON CARTER & BEFORE YOU EXIT HOSTED BY JOEY FATONE


saturday nov. 21st 11am - 9pm

FESTIVAL OF MUSIC

BEFORE YOU EXIT ROB BASE SAMANTHA MUMBA AARON CARTER JUDY TORRES HOSTED BY JOEY FATONE

VIP saturday nov. 21st 11am - 9pm

FESTIVAL OF MUSIC

BEFORE YOU EXIT ROB BASE SAMANTHA MUMBA AARON CARTER JUDY TORRES HOSTED BY JOEY FATONE

talent saturday nov. 21st 11am - 9pm BEFORE YOU EXIT ROB BASE SAMANTHA MUMBA AARON CARTER JUDY TORRES HOSTED BY JOEY FATONE

FESTIVAL OF MUSIC

all access

saturday nov. 21st 11am - 9pm

FESTIVAL OF MUSIC

BEFORE YOU EXIT ROB BASE SAMANTHA MUMBA AARON CARTER JUDY TORRES HOSTED BY JOEY FATONE

staff



the Anti-same

the Anti-boring North I-Drive

the Anti-dull

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North I-Drive

the Anti-ordinary

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North I-Drive

the Anti-mall

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North I-Drive 53406-16-ART-Poster-CC-3.indd 4

12/17/15 4:17 PM

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12/17/15 4:17 PM


Artisan shops. Anti-ordinary. Artegon. Shop. Eat. Play. North I-Drive.

Artisan shops food & places to play North I-Drive

shopeat andplay

North I-Drive

Artisan shops food & places to play. North I-Drive

shop eat & play artegon.com • North I-Drive

anti-ordinary petite billboards


Come on and take a free ride. PICK-UP RETURN PASS AT GUEST SERVICES.


Get on board the FREE ARTEGON SHUTTLE PICK-UP RETURN PASS AT GUEST SERVICES.

the Anti-mall

artegon.com your antidote for the ordinary. over 165 artisans, one totally unpredictable shopping experience.


television commercial




the Anti-ordinary

shop small. buy local.

WHAT IF YOU’RE JUST NOT CUT OUT FOR ORDINARY EXPERIENCES? Have we got a place for you. When you explore our selection of artisanal shops selling one-of-a-kind hand-crafted items made by local masters, the only thing you can expect is the unexpected. You thought you knew us? Think again. We’re your antidote for the ordinary. Over 165 local artisans, Bass Pro Shops, Ron Jon Surf Shop, Cinemark, all under one roof for a totally unpredictable shopping experience | 5250 International Drive | 407.351.7718 | artegon.com

Need Gay Pride Version



environment


window clings


HOW ABOUT SOME DISCOUNTS? SIGN UP FOR A FREE MEMBERSHIP CARD AT GUEST SERVICES TO ENJOY ALL THE PERKS

HOURS MONDAY - SATURDAY 11AM - 9PM SUNDAY 11AM - 7PM

HOURS MONDAY - SATURDAY: 11a - 9p SUNDAY: 11a - 7p

HOLIDAY HOURS THANKSGIVING EVE: 11a - 5p THANKSGIVING DAY: closed CHRISTMAS EVE: 11a - 5p CHRISTMAS DAY: closed NEW YEARS EVE: 11a - 5p NEW YEARS DAY: 11a - 5p

WASN’T IT FUN? YOU SHOULD COME BACK SOON!


ANTI

(JUST KI

DOG WELCOME


I-CAT

IDDING)

GGIE E STATION


wheel wall






52937-16-ART-BrandingBanners-4.indd 1

10/1/15 3:13 PM


post card wall

Being origin is bett than being perfec


ct.

I

artegon

live a life less ordinary

Unlike any other shopping experience you’ve ever had before, we’re your antidote for the ordinary

5250 INTERNATIONAL DR. ORLANDO. FL 32819 | ARTEGON.COM

n l ter

the Anti-mall

ORIGNAL VALU BLE uthentic REAL T LENTED IMAGIN TIVE SPECI I PERSONALITY ORIGIN TIVE ORIGIN AL TALENTED IMAGINATIVE BE UTIFUL SPECIAL authentic

artegon




exterior wall colors



SIDE




promotions





Food Truck Wars.

Make FOOD not war! FREE ADMISSION

FREE PARKING

FREE ADMISSION

FREE PARKING w w w .F

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.co m ru ckW ars

FOOD TRUCK WARS

ARTEGON Marketplace Saturday, NOVEMBER 14, NOON-6p

FREE ADMISSION

SATURDAY, NOV 14, NOON - 6PM OVER 40 GOURMET FOOD TRUCKS COMPETE IN SERVING DELICIOUS BITES CELEBRITY JUDGES, KIDS AREA, PERFORMANCES BY TRICKLE DOWN & BAILEY CALLAHAN

FREE PARKING w w w .F

FoodTruckWars.com

oo d T

.co m ru ckW ars

40

TRUCKS


#ArtegonGoesPink to support in his/her battle as a fighter, supporter or survivor

STICK IT

TO CANCER #ArtegonGoesPink for FIGHTERS, supporters and survivors. This ribbon is for

The #ArtegonGoesPink ribbon is available at Guest Services throughout Breast Cancer Awareness Month.

P RK THROUGHOUT BREAST CANCER AWARENESS MONTH, ARTEGON SUPPORTS THE FIGHTERS AND SURVIVORS BY SAVING THEM THE BEST SPOTS IN A PREFERRED PARKING AREA.

#Artegongoespink for

YOU ARE MY HERO. SIGNED,



BACK


Think you know Artegon Marketplace?

THINK AGAIN.

BACK FOR ALL

RE L

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ORIGIN l

CRE TiVE

IM GINATIVE

T STY

be uTiful

UNUSU l


directory

the anti-ordinary

Home to a community of over 165 master artisans plus Bass Pro Shops, Ron Jon Surf Shop, Boot Barn and Cinemark Theatr

You thought you knew us? Think again. We're your antidote for the ordinary.

ARTEGON Orlando's only indo artisan marketpla and offers an abunda variety of products th you wouldn't be able find anywhere els

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RACK CARD

10/1


The A LET Dear A

• locally made gifts & souvenirs, so that you can take home an authentic piece of Orlando • a variety of bites appealing to every palate • from glass blowing lessons to a zombie survival experience, from Sky Zone Orlando to the greatest fandom store

res.

• an unconventional space, designed to fuel your imagination

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Minutes away from Mall at Millenia, theme parks and within walking distance of the Orlando Premium Outlets.

M I L L E N I A B LV D

F

WET N’ WILD

We’d tell you more, but reading about it can’t hold a hand-crafted candle to experiencing it.

JOIN THE RANKS, GET THE PERKS: Bring this to Guest Services and get the FREE Artegon Membership Card, worth hundreds of dollars in discounts.

Appea ife Mel rance: N ew issa G orga

House w

The Art

ay Turn M e On D’Ens ue Stay Fl nos y Ayaw as Liz Han ka Saphire dbags Funny Perfume Bricks

Prop erty Upda Servic tes es has un

5250 International Dr. Orlando, FL 32819 | 407.351.7718

15/15 11:01 AM

ARTEGON.COM

FUN SPOT

I N T E R N AT I O N A L D R

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HOW TO FIND US:

• master artisans presenting their craftsmanship during live demonstration events

ROM

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• from home décor, art & hand-crafted furniture to handmade apparel, accessories, candles, or natural bath & body products

What can you expect to find when visiting Artegon?

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HOUR S

M ON DAY - SA SU ND AY: 11 TU RD AY : 11 a a - 7p - 9p

HOLI DAY TH A HOUR N K SG IV TH A S N K SG IN G EV E:

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New bi llboard s and new ad A surp s have be disprising sight been installe peakin layed in an of brightly d. co g inte rest. attractive lored, suga an ry d exci Arteg ting fo sweet trea on art rmat en ts can w rite a walls are sh gaging of all kind custom ru shoppe will messa nk down an rs and New fu ge an rniture d Artegd printed on was in on to po will m stalle The ne ail them st cards. d the w web night at no Shoppers site is of ch O ar ctober schedu ge. Get so led to 28th. launch Tag us cial with A Novem trendi and use #ARTEGON! ber 9t Like ng! rtegon h! Marke us, Twee t us, Fo tplace , #Dis coverAllow us and Pin rtegon and le with us. t’s get

AM

NIGHT Branded Bus

Checkout our New

branding campaign

Branded ads

the Anti-ordinary

the Anti-ordinary

the Anti-ordinary

AMENITIES: Guest Services • Mears Taxi Service ATM • Complimentary Wheelchairs Free WiFi • Free Shuttle Bus Gift Wrapping • Live Demonstrations

WHAT IF YOU’RE JUST NOT CUT OUT FOR ORDINARY EXPERIENCES? Have we got a place for you. WHAT IF YOU’RE JUST NOT CUT OUT FOR ORDINARY EXPERIENCES? Have we got a place for you.

HOURS: Mon - Sat: 11a - 9p | Sun: 11a - 7p Anchor Stores, Theatre, Restaurants and Holiday Hours may vary.

DAY

ARTE GON TE

Have takes you ever he exam a village…” ard the ph ple! well, A ra rtegon se “It is a pr Our A ime out in RTEGON merch all differe Ambassad nt and pr ant involv arenas fr ors are he emen lp ovidin om g grea t to assis facilitatining t g tin cu Our In stomer g le servic asing marke terns are e. major ting and ma crucial ex focus an te on ou agement nsion of th r Ann te Const iversa am with a e ry wee merch ruction cr k. get th andisers wews and vi su e job done. ork ‘round al the cl We co ocNIGHT k to withou uldn’t acco t all of m their plish this gr help! eat fe at

You thought you knew us? Think again. We’re your antidote for the ordinary. Over 165 local artisans, Bass Pro Shops, Ron Jon Surf Shop, Cinemark Theatres, all under one roof for a totally unpredictable shopping experience 5250 International Drive | 407.351.7718 | artegon.com Receive special perks by bringing this ad to Guest Services (code: WQG).

newsletter

Over 165 local artisans, Bass Pro Shops, Ron Jon Surf Shop, Cinemark Theatres, all under one roof for a totally unpredictable shopping experience. 5250 International Drive | 407.351.7718 | artegon.com Receive special perks by bringing this ad to Guest Services (code: N2P).

WHAT IF YOU’RE JUST NOT CUT OUT FOR ORDINARY EXPERIENCES? Have we got a place for you. When you explore our selection of artisanal shops selling one-of-a-kind hand-crafted items made by local masters, the only thing you can expect is the unexpected. You thought you knew us? Think again. We’re your antidote for the ordinary. Home décor, hand-crafted furniture, apparel, all natural bath & body products plus Ron Jon Surf Shop, Bass Pro Shops and Cinemark Theatres, all under one roof for a totally unpredictable shopping experience. 5250 International Drive | 407.351.7718 | artegon.com If you like receiving special perks (and who doesn’t?) bring this ad to Guest Services to receive yours (code: TBN).




anti-Predictable 1

For truly inspired gifts and surprising stocking stuffers, Orlando turns to Artegon Marketplace. Our unique blend of talented artists, passionate craftspeople and world-renowned anchor tenants will help keep your holidays full of joy and wonder.

2

3

4 5 6

7

1 Aroma of Light 2 Nava Pets 3 Blue Coast Eyewear 4 Erix Art 5 Happy Bee 6 Shanti Store 7 Sweet Mermaid

Bass Pro Shops | Ron Jon Surf Shop | Cinemark Theatres 5250 International Drive | 407.351.7718 | artegon.com

mom blog gift guide


GIFT TO GIVE Gift wrapping’s on us, and we’ll make it pretty. Thank us by supporting local non-profits through a donation.

GIFT TO GIVE Gift wrapping’s on us, and we’ll make it pretty. Thank us by supporting local non-profits through a donation.


25 gifts of artegon


14 days of love

14 DAYS OF LOVE


ador ble ARTEGON IS NOW FUR FRIENDLY! NATIONAL PUPPY DAY AT ARTEGON

WEDNESDAY MARCH 23

PUPPY PRIZES PROFESSIONAL PHOTO SHOOTS TRAINING TRICKS ADOPTIONS & MORE

*COMPLIMENTARY BELLY SCRATCHES INCLUDED


BEER & Wine Stroll DRINK OUTSIDE THE BOX

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3/23/16 3:49 PM


YOUR NTIDOTE FOR THE ORDINARY. Artegon Marketplace features a combination of national retailers, over 165 artisan shops selling one-of-a-kind handcrafted items plus the original amusement options that transform it into a notable shopping, dining and entertainment destination. PRESENT THIS CARD AT GUEST SERVICES TO RECEIVE A COMPLIMENTARY ARTEGON MEMBERSHIP CARD AND AN UPDATED LIST OF OUR MERCHANT’S DISCOUNTS.

REFERRED BY: EMAIL: 5150 INTERNATIONAL DRIVE, ORLANDO, FL · 407-351-7718 · ARTEGON.COM

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12/29/15 2:57 PM

YOUR NTIDOTE FOR THE ORDINARY. Artegon Marketplace is home to over 165 artisan shops selling one-of-a-kind handcrafted items, as well as signature retailers and original entertainment options that together make it Orlando’s most anti-ordinary shopping, dining and entertainment destination. PRESENT THIS CARD AT GUEST SERVICES TO RECEIVE A COMPLIMENTARY ARTEGON MEMBERSHIP CARD AND AN UPDATED LIST OF OUR MERCHANTS’ DISCOUNTS.

Pres

$5 in A

at Guest Se

REFERRED BY: CONCIERGE EMAIL:

GUEST NAME

GUEST EMAIL 5250 INTERNATIONAL DRIVE, ORLANDO, FL

Voucher is To redeem a

407-351-7718 · ARTEGON.COM

53429-16-ART-ReferralCard.indd 2

12/29/15 2:57 PM


Artegon the Anti-ordinary

artegon membership card Present this card to receive discounts from participating artisans and retailers.

YOUR NTIDOTE FOR THE ORDINARY.

ARTEGON.COM

Artegon Marketplace is home to over 165 artisan shops selling one-of-a-kind handcrafted items, as well as signature retailers and original entertainment options that together make it Orlando’s most anti-ordinary shopping, dining and entertainment destination. PRESENT THIS CARD AT GUEST SERVICES TO RECEIVE A COMPLIMENTARY ARTEGON MEMBERSHIP CARD AND AN UPDATED LIST OF OUR MERCHANTS’ DISCOUNTS.

We’re your antidote for the ordinary. Present this voucher for

$5 in Artegon Bucks

Valid through 12.31.16 at participating artisans and retailers. Artisan and retailer participation is voluntary and may be withdrawn at any time without notice. Check with each artisan and retailer or www.artegon.com for current offers.

at Guest Services to be used at Artegon

REFERRED BY: CONCIERGE EMAIL:

GUEST NAME: GUEST EMAIL:

5250 INTERNATIONAL DRIVE, ORLANDO, FL 407-351-7718 · ARTEGON.COM

sent this voucher for

Artegon Bucks

ervices to be used at Artegon

E:

L:

Voucher is nontransferable and cannot be treated as cash. To redeem the voucher, you must leave your email address at Guest Services. 1 voucher per family.

We’re putting our money where our mouth is JANUARY THROUGH MARCH 2016, ARTEGON IS OFFERING CONCIERGE MEMBERS HIGHER RATES FOR REFERRING PEOPLE TO GUEST SERVICES. RECEIVE $2 PER CARD/PER PERSON FOR THE FIRST 10 GUEST REFERRED RECEIVE $3 PER CARD/PER PERSON FOR REFERRING BETWEEN 11 AND 20 GUESTS RECEIVE $4 PER CARD/PER PERSON FOR REFERRING OVER 21 GUESTS

s nontransferable and cannot be treated as cash. m the voucher, you must leave your email address at Guest Services. 1 voucher per family.

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tourism



the anti-s

me

GET SURPRISED BY EXCLUSIVE LOYALTY DEALS. Whenever you come to Artegon, you should always expect the unexpected. An original selection of 165 local artisans offering one-of-a-kind items will guarantee that you have an unpredictable shopping experience. But wait, there’s more: become a member and we’ll surprise you with some unexpected benefits. Get to Guest Services and sign up for the Artegon Membership Card, immediately! Aside from all the sweet perks you’ll be eligible for, you could also win a $100 Artegon Gift Card. Bet you didn’t see that one coming! OFFER EXPIRES 12-31-15

ARTEGON. YOUR ANTIDOTE FOR THE ORDINARY


The Anti-Tourist TrAp Artegon Marketplace gives visitors a refreshing antidote to the typical Orlando shopping experience. Our blend of talented artists, passionate craftspeople and world-renowned anchor tenants is the very definition of the local Orlando experience.

ENJOY THE ARTISTIC ANARCHY The range of goods, services, activities and foods at Artegon defies classification to create a one-of-a-kind destination. Watch a sculpture take shape before your eyes. Chat with a custom jeweler while your memory-making piece receives its final touches. Sip a handcrafted concoction out of a pineapple. You never know what you’ll experience next at Artegon Marketplace. Discover the area’s only Bass Pro Shops, Ron Jon Surf Shop, Boot Barn and one of the world’s largest fandom shops, Gods & Monsters. Artegon also offers Orlando’s only Artisan Marketplace, where you can browse 165 shops filled with original, handcrafted goods and foods. For a more active vibe, try Florida’s largest indoor ropes course, glow-in-the-dark mini golf or a high flying trampoline park.

REFERRAL PROGRAM Paying out $2 per card/per person. Send the guest to the Guest Services desk located in the Great Hall to receive an amazing discount card!

来ARTEGON MARKET Besuchen Sie Artegon Marketpl

国际旅行的最新购

Die neueste Einzelhande Drive bietet Ihnen ein au

在奥兰多购物吗?

来佛罗里达最大的每日工匠市场 SHOPPING IN ORLANDO? 节省数百美元的购物费。 SPAREN SIE HUNDERTE VON DOLLAR IN FLORIDA

位于 NorthGEÖFFNETER I-Drive 和 Oakridge Rd. 的交叉口 离 The Mall a TÄGLICH KUNSTHANDWERKSMA

Ecke North I-Drive und Oakridge Rd. | Nur Minuten vom 53228-16-ART-Voucher-CH.indd 1

来ARTEGON MARKET

Please contact Dave Poole (407) 448-1600, Dale Polk (407) 466-5038 or Mike Pryor (4047) 350-8278 for any material needed.

国际旅行的最新购

ASSIST A GUEST 5250 INTERNATIONAL DRIVE, ORLANDO, FL 32819 | (407) 351-7718 ARTEGON MARKETPLACE HOURS: MON - SAT: 10AM - 9PM. SUN: 11AM - 7PM WWW.ARTEGON.COM

WE’RE YOUR ANTIDOTE FOR THE ORDINARY.

在奥兰多购物吗?

来佛罗里达最大的每日工匠市场 节省数百美元的购物费。

位于 North I-Drive 和 Oakridge Rd. 的交叉口 离 The Mall a

53228-16-ART-Voucher-CH.indd 1


ORIGiNAL taLENTED authentic beaUTIFUL IMAGINATIVE PERSONALIT taLENTED authentic SPECIAL ORIGiNAL fun PERSONALITY hand crafted

TPLACE吧!

lace!

购物诱惑 为您提供一段网购探险

elsattraktion am International uSSergewOhnliches Einkaufserlebnis.

访问ARTEGON.COM

AS GRÖSSTER, VISIT ARTEGON.COM at Millenia 仅数分钟 | 5250 International Dr. | +1-407-351-7718 ARKTHALLE.

m Mall at Millenia | 5250 International Dr. | +1-407-351-7718 3/8/16 10:52 AM

TPLACE吧!

购物诱惑 为您提供一段网购探险

访问ARTEGON.COM

at Millenia 仅数分钟 | 5250 International Dr. | +1-407-351-7718

WHAT IF YOU’RE JUST NOT CUT OUT FOR ORDINARY EXPERIENCES? Have we got a place for you. When you explore our selection of one-of-a-kind shops selling hand-crafted items made by local masters, the only thing you can expect is the unexpected. You thought you knew us? Think again. With artisanal shops, food & places to play, we’re your antidote for the ordinary. Home décor, hand-crafted furniture, apparel, all natural bath & body products plus Ron Jon Surf Shop, Bass Pro Shops, Cinemark Theatres, and Sky Zone, all under one roof | 5250 International Drive | 407.351.7718 | artegon.com If you like receiving special perks (and who doesn’t?) bring this ad to Guest Services to receive yours (code: SA).

3/8/16 10:52 AM

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leasing



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INTERNATIONAL HOT GLASS

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ENTRANCE

Orlando’s only indoor artisan marketplace features a community of 165 local master artisans plus Bass Pro Shops, Ron Jon Surf Shop, Boot Barn and Cinemark Theatres offering novel shopping, dining and entertainment experiences suitable for the entire family.

ic

R7

PEPPER PALACE

GODS AND MONSTERS

OTOWN INK TATTOO

FUDDRUCKERS BOOT BARN WESTERN & WORK WEAR

RON JON SURF SHOP LOVJUICE

<< SHUTTLE BUS

PICK-UP & DROP-OFF

<<

MAIN ENTRANCE

R E TA I L U N I T S

LEASING OPPORTUNITIES CALL 407.351.7718 ext 102

Why choose Artegon? We’ve got advantages. TENANT SERVICES

Being devoted to the success of every single one of our tenants means that we put our team of professional visual merchandisers at the service of each individual merchant, offering them full support in developing the original brand and interesting voice that creates the most opportunities for mutual success.

LEGEND

ADVERTISING

IN-LINE

SOCIAL MEDIA

RETAIL UNITS/FOOD KIOSKS

As an Artegon merchant, you will benefit from our multi-million dollar advertising campaign, targeted not only at locals, but also at the 62 million people visiting the Orlando area each year. Through a comprehensive campaign that includes an extensive network of billboards, print, radio, brochure distribution, and significant international and domestic tourism collateral, we generate sustained awareness of Artegon’s original vendors, products, foods and events. Our social media presence complements the Artegon website, featuring artist bios and stories, for a larger digital impact and social footprint.

THE VILLAGE



BE ANTI-ORDINARY

be an ARTEGON

artisan

ARTISAN SHOPS

WHY ARTEGON? WHY NOT!

What sets Artegon apart is its collection of more than 165 artisans selling one-of-a-kind handcrafted items. The impressive array of craftspeople showcases an abundant variety of products that can’t be found anywhere else — from home décor, art and furniture to apparel, accessories, candles and natural bath & body products. It’s all at Artegon, and it’s all handmade. Locals and visitors alike can take home an authentic piece of Orlando for themselves, for gifting or as souvenirs. Every shop boasts a fully custom storefront, themed to reflect each merchant’s goods and artistic vision. Additional stand-alone “cottage units” found throughout the concourse area feature fun cash-and-carry items, like hover boards and handmade t-shirts.

· You will be part of a family of more than 165 master artisans. · You can work, create and sell — all in one place. · We will help you set up your business and storefront (including storefront design), assist with on-site visual merchandising and guide you through the building-out process. · We will implement tailored marketing tactics to best promote your business, including on-site events, social media shout-outs and other marketing efforts. · Billboards, print, social, radio, education and events continuously build awareness about Artegon within the local community. · Artegon is located in the heart of Orlando’s entertainment mecca surrounded by world-class attractions like Disney, Universal, Sea World and other loved family destinations. · International Drive has a diverse demographic of 57 million domestic travelers and 5.3 million international guests.

SUMMARY Artegon Marketplace Orlando is a 1.1 million-square-foot shopping attraction and marketplace, home to a community of over 165 local artisans that reimagine the retail experience for today’s discerning consumer. Artegon caters to locals and tourists looking for an eclectic, diverse and truly original shopping, culinary and entertaining adventure. An unconventional space designed to fuel the imagination, it allows guests to create their own authentic experience with every visit. Artegon Marketplace is your antidote for the ordinary.

CONTACT: Amy Higgins for more information. 407.351.7718 ext.103


Brand Book

TYPOGRAPHY - Print application

Logo application

“A” Background applications

APPROPRIATE AND CONSISTENT USE OF TYPOGRAPHY AND GRAPHICS ARE AN INTEGRAL PART OF A SUCCESSFUL IDENTITY PROGRAM.

ARTEGON Brand Standards October 27, 2015

ARTEGON. YOUR ANTIDOTE FOR THE ORDINARY.

HEADLINE: Carton / SLAB

SUB HEAD NeutraTextPS / Book

BODY COPY: Avenier Book

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ! / #$%&*()_+{}[]?><

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ! / #$%^&*()_+{}[]?><

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ! / #$%^&*()_+{}[]?><

LOGO WITH TAGLINE - RIGHT JUSTIFIED.

100% PMS 1595 C = 0, M = 71, Y =100, K = 3

VECTOR Patterns

Shadows and accents

p

WE KNOW YOU WORK HARD, THAT’S WHY WE THINK YOU SHOULD

p

rty harder!

photo “A” Word Pattern

rty harder!

You are invited to join the best of the best local Concierge and Guest Services officers in rediscovering the anti-boring!

USE OF BOLDED “A” IN HEADLINES

THURSDAY, NOVEMBER 5th 5pm to 9pm A little bit of networking never hurt anyone, so join us for some schmoozing and boozing at Artegon Marketplace. Tasty foods and drinks will be consumed, swag bags will be received and prizes will be earned.

OUTER GLOW SPECIFICATIONS: Multiply - K@100% Technique - Softer Size - .0733 Opacity - 50%

DIVIDER LINES

K = 62%

5250 International Dr. Orlando, FL 32819 407.351.7718 | ARTEGON.COM

ORIGNAL VALU BLE LENTED uthentic REAL T IMAGIN TIVE SPECI L UTIFUL PERSONALITY ORIGIN AL CREATIVE ORIGIN AL TALENTED IMAGINATIVE BE UTIFUL ORIGNAL ORIGNAL SPECIAL authentic

Color - PMS application

1595

7472

7531

564

7530

cool grey 9

white 9

FEATURE CIRCLE WITH AND WITHOUT DROPSHADOW

GEOMETRIC PATTERN

TYPOGRAPHY - Print application

TYPOGRAPHY - Print application

Stacked “A” Pattern

oh-s oh-s ve veit! it! the Anti-ordinary

Over 160 local artisans, Bass Pro, Ron John Surf Shop, Cinemark Theatres, all under one roof for a totally unpredictable shopping experience.

artegon.com your antidote for the ordinary.

the Anti-ordinary

THE ARTEGON ARTISANS* HAVE CRAFTED SOME DISCOUNTS, ESPECIALLY FOR YOU.

we’re your antidote for the ordinary.

METAL FISH 66:

20% off entire purchase.

GIFTS & HOME DECOR HOUSE OF LLOYD ORLANDO:

15% off $25 or more. 20% off $50 or more.

VIA FRANCESCA:

15% off entire purchase.

SWEET MERMAIDS:

10% off purchases of $25 or more.

CRAFTSMANYARD:

10% off entire purchase. Cannot be combined with any other offer.

FUN & FUNNY:

10% off entire purchase. Cannot be combined with any other offer.

BANNER

BUSWRAP

THE ATELIER:

10% off entire purchase.

1 FOR THE ROAD:

Get on board the FREE ARTEGON SHUTTLE

the Anti-mall WHAT IF YOU’RE JUST NOT CUT OUT FOR ORDINARY EXPERIENCES? Have we got a place for you. When you explore our selection of artisanal shops selling one-of-a-kind hand-crafted items

STARS, BARS & BASKETS:

10% off all store items; excludes art inside The Funky Folks. $10 off purchases of $100 or more.

SWINGS & THINGS:

$10 off purchases of $100 or more.

VAGABOND TRAVELER: 10% off entire purchase.

VINTAGE ISLAND DESIGNS: $10 off purchases of $100 or more before taxes.

branding • design • interactive • marketing

Think again. We’re your antidote for the ordinary. Over 165 local artisans, Bass Pro Shops, Ron Jon Surf Shop, Cinemark, all under one roof

15% off purchases of $25 or more.

10% off entire purchase or 15% off an egg purchase. Offers may not be combined.

5250 International Drive. Orlando. FL 32819 office. 407.351.7718 x108 mobile. 407.495.9944 artegon.com

AD

SIGNAGE

CHARMED STONES:

Receive a free pair of earrings with purchases of $40 or more. Receive a free crochet hat with purchases of $100 or more. Receive 10% off first online purchase.

ART MAX ANTIQUES & VINTAGE COLLECTIBLES:

THE BOOMERANG SHOP:

ARIE JEWELRY:

JORTRA BOUTIQUE:

15% off entire purchase.

$5 off any handmade wooden boomerang.

CARVER DAN’S SHOP: 10% off entire purchase.

CHACHKIES:

10% off orders of $75 or more. 15% off orders of $250 or more. Excludes other promotions and sales.

HEALTH AND BODY VIDA DEL SOL:

10% off entire purchase.

SAPPHIRE PERFUME:

ELEMENTAL BONSAI & TEA GARDEN:

10% off first bottle. 15% off 2nd bottle.

HEROES, LEGENDS & SUPERSTARS:

10% off entire purchase. Cannot be combined with any other offer.

MARIANNA CRAFTS & JEWELRY:

$2 off henna and jewelry purchases. Not valid on eyebrow threading.

10% off purchases of $20 or more.

Purchase one framed item and receive 50% off second item of equal or lesser value. 15% off entire purchase.

*offers valid when presenting Membership Card (get yours for FREE at Guest Services)

EMAIL SIGNATURE

for a totally unpredictable shopping experience | 5250 International Drive | 407.351.7718 | artegon.com

JEWELRY

AFRICAN RENAISSANCE:

20% off any regularly priced item. Cannot be combined with any other offer.

ARTEGON MARKETPLACE KIMBERLY POLAK Visual Designer/Visual Merchandising Manager

PICK-UP RETURN PASS AT GUEST SERVICES.

made by local masters, the only thing you can expect is the unexpected. You thought you knew us?

BILLBOARD

Artegon the Anti-ordinary

NICOLE LEE USA:

Purchase one regularly priced item and receive 50% off a second item.

ART FROM THE HEART:

$5 off purchase of the following: serving platters, bird baths, plant platters, Little Valentine glass flowers. 10% off entire purchase.

left at I-Drive

MI CASA BONITA:

10% off entire purchase. Cannot be combined with any other offer.

FLORIDA SOAP COMPANY:

HENNA DESIGNS BY NIKI:

artegon membership card Present this card to receive discounts from participating artisans and retailers. ARTEGON.COM

We’re your antidote for the ordinary. Valid through 12.31.16 at participating artisans and retailers. Artisan and retailer participation is voluntary and may be withdrawn at any time without notice. Check with each artisan and retailer or www.artegon.com for current offers.

MEMBERSHIP CARD VARIOUS MESSAGING All rights reserved. No part of this presentation may be reproduced, utilized or distributed, except within Artegon Marketplace, without written permission from House of Current.




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