22 | Houston Zoo, Inc.
After-hours events help save animals in the wild In 2019, the Zoo continued hosting special events for the 21-and-up crowd, allowing this audience unique and fun ways to save animals in the wild. Brew at the Zoo and After Dark offered event attendees a chance to experience the Zoo in a different light while learning how they could take action to save animals in the wild. Plus, a portion of every event ticket directly supported the Zoo’s wildlife work around the world. On April 25, the Zoo held the second annual Brew at the Zoo to another sell-out crowd. This year’s event featured a larger layout with the addition of Cypress Circle and African Forest, exclusive VIP access, and an expanded beer menu to include a variety of ciders. The Zoo also stayed open late on the third Thursday in May, June, July, and August, for After Dark presented by TXU Energy. The 21-and-up crowd explored the Zoo without kids with a special themed party taking place each month. Guests celebrated the 90s in May’s #ThrowbackThursday event, Texas pride was prevalent in June’s Lone Star Soiree, Silent Disco made its return in July as it was wildly popular in 2018, and we concluded the series with All About The Bubbly in August.
OPERATE SUSTAINABILITY
SAVING WILDLIFE BRAND
CREATE MEANINGFUL GUEST EXPERIENCES
Zoo Lights provides us an opportunity to meet several strategic goals; ensure a Zoo visit is synonymous with saving animals in the wild by supporting holiday light recycling and utilizing creative, artistic and interactive experiences to engage guests and provide opportunities to learn about the zoo animals and our mission.
