Ic3 booklet draft

A WHITEBOARD OVERVIEW TO TRANSFORMING YOUR BUSINESS RESULTS AND DRIVING PROFITABLE GROWTH BY LEVERAGING THE POWER OF SOCIAL MEDIA MARKETING. 1

Social Media, done differently.

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iC3 Solutions specialise in growing brands on social media.

Passionate about results and focusing on increased reach and engagement, we assist clients to increase their brand presence and lead-generation ability through effective content and advertising solutions.

With skills across the entire social media space and a proven track-record for businesses in almost every sector, we offer total or partial management, workshops and coaching; strategy development; advertising management as well as copywrite, videography and graphic design services to help build an effective social media presence that has a positive affect on your bottom line.

Driven by education and communication, we work alongside, not separate to our clients. Our management process is completely transparent with detailed monthly reports and commentary as well as constant feedback and education on the importance of and process to build an ‘engaged’ audience.

We work with clients to determine the best platform or combination of platforms to benefit their business.

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STRATEGY CONTENT ADVERTISING COACHING 4

STRATEGIZE Identify gaps Market Research New Ideas Customised Plan

IMPLEMENT Tactical rollout Build and design Firm foundation Awareness

AMPLIFY Engagement Lead generation Competitor leap Brand Ambassadors

REPORT Commentate Analyze Track & Monitor Recommendations

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The Death of Traditional Marketing While the theories and principles of traditional marketing are still taught and the foundations of awareness, lead generation and brand affiliation remain, the practice of marketing has dramatically changed.

Consumers are becoming immune to the blanket-approach of traditional advertising.

They want it personalised and expect a brand to really work for their attention now.

In return, they spend their money with businesses they trust, businesses that have been recommended by someone they trust, or are seen to be socially “accepted”.

Our world is becoming remarkably different at a rapid pace. Today, we’re all online.

From shopping, to education and most importantly social communication, the old antiquated method of marketing is almost extinct.

Companies can no longer throw their logo in-front of consumers on TV or radio and expect a result. Today, they’re watching Netflix and listening to their own music via Bluetooth in the car.

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With instant access, the ability to target with pinpoint accuracy, the ability to update Ad copy immediately and results tracking, why would you pay hundreds of thousands of dollars in traditional advertising just to sit back and wonder who saw it and if the effort really made a difference to your bottom line?

TITLE HERE MOBILE INTERNET

$48.200

TELEVISION

$13.917

DESKTOP INTERNET

$13.639

OUTDOOR

$3.313

RADIO

$1.291

CINEMA

$296

MAGAZINES

$-3.046

NEWSPAPERS

$-8.535

SOURCE: ZenithOptimedia

Companies who embrace social media understand the importance of building rapport and creating a community of brand ambassadors before pushing products and services for sale and find social media to be a very rewarding and lucrative channel.

Unlike traditional media, your campaigns on social media don’t cost the earth and most importantly…

THE RESULTS ARE MEASURABLE! 7

Top Three digital-related priorities for your brand CONTENT MARKETING

29%

SOCIAL MEDIA ENGAGEMENT

28%

TARGETING PERSONALIZATION INTERNET

25%

BRAND BUILDING

23%

VIDEO CONTENT

21%

CUSTOMER JOURNEY MANAGEMENT

21%

MULTICHANNEL CAMPAIGN MANAGEMENT

17%

MOBILE OPTIMIZATION

15%

CONVERSATION RATE OPTIMIZATIONS

14%

MARKETING AUTOMATION

13%

MOBILE APP ENGAGEMENT

12%

SOCIAL MEDIA ANALYTICS

10%

SOURCE: Adobe / Econsultancy March 2017 the Finfancial Brand

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The Rise of Digital Marketing Digital marketing has boomed in the last decade. In the early ‘noughties’ online marketing simply meant a website in any form. From there it grew to some email marketing and paid search and then banner ads.

Social Media is now truly cemented as mainstream communication.

Around 1/3 of the Earth’s entire population is active on social media. Your customers are active on social media.

Advertisers started to realise how different digital was to traditional marketing.

Understanding the ability, they wanted more from their spend.

Importance and functionality was placed on Search Engine Optimisation and Marketing with a focus on lead generation, acquisition and conversion.

Now, more than ever before, it’s imperative Brands have an effective social media presence.

As we plummet towards 2020 our focus is on the tangible reach and ability of Social Media Marketing.

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The Power of Social Media Marketing More than 50% of the world’s internet time is spent on social media platforms. Billions of active social media users are having millions of simultaneous conversations right now.

the things we say (newly engaged, going on holidays, bought a new car, liking posts on your favourite sporting team, entering your age) and indirectly through offline behavior (via data they own from credit and reward card transactions) – the ability to target certain people and exclude others is priceless.

If you’re not building and engaging in conversations related to your business, your missing out on vital opportunities to promote your products and services.

The bonus?

Supply still exceeds demand meaning the cost is LOW and the results are AMAZING. Social Media marketing allows brands to literally sit in the hands of their target audience more than a dozen times, daily.

With that kind of exposure, why wouldn’t you use social media marketing to grow your business?

We’re a Facebook Specialist Agency 66% of the Australian population is active on Facebook.

With the most targeted and cost effective marketing platform available, Facebook has an unprecedented about of data on us. Collected directly through

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WE ARE A FACEBOOK SPECIALIST AGENCY 11

When IC3 Solu New company, new product.

Deficiency of marketing.

Opportunity created.

I’m starting a new business. I need a professional to handle my marketing.

We have tried Marketing ourselves but haven’t seen the results we hoped for.

Awareness of our brand is building we don’t want to lose momentum so now is an imperative time for us.

We’ve developed a new service and need it introduced to the market yesterday!

I want our marketing to reflect what really goes on in our business.

We’re starting to receive quality referrals and want to find more opportunities like this.

We don’t want to look ‘new’ to become profitable we need to look professional and capable.

We’ve relied upon word-of-mouth referrals and they’re drying up

We’ve created some beneficial affiliate/partner s relationships and really need to leverage these opportunities.

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tions Can Help Revitalise a Brand.

Start integrated marketing.

Retargeting.

We are a great company with market – leading services. Yet we look behind the times.

Sales teams are winging-it.

They need great marketing to support their effort.

People are watching our video’s but don’t visit our website.

Our brand does not position us shoulder to shoulder with our competitors.

We need to generate more leads and get greater value from our existing clients.

We want to leverage our sales funnel and CRM.

We have multiple employees managing our marketing but it’s inconsistent. We’re all over the place.

We can’t waste time. We want to focus on the customers most likely to engage with us.

Our product/service is not a snap purchase decision.

We need to continually remind.

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What we do “The aim of marketing is to know and understand the customer so well, the product or service fits them and sells itself.

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As an external partner we can help you; Reach new groups of potential customers

Generate more value from existing customers

Provide consistency across your marketing

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What we do ROAD MAP

DEVELOP AND IMPLEMENT

We work with you to understand your business, your marketing requirements and your target audience. Armed with this information we create a customised social media strategy, linked to your business goals to build your business presence online and blow the socks off your competition!

You may have heard the saying ‘Content is King’. Take it a step further, and you’ll find the essence of an effective social media presence strikes a perfect balance between content and advertising. We’ll create content that resonates with your audience, ensuring you’re seen when it matters by the people and communities that matter.

DISCOVER AND UNDERSTAND

Additionally, we create, monitor and manage advertising, continually reporting on results (reach, results and conversion statistics) analysing all areas of your presence and alerting you to activity that’s happening as a result of your campaigns.

The power of information available to us through our professional tools means we already know your customer in intimate detail. We can simply target your product/service directly to the right people with the right commentary, imagery and call to action to send hot leads directly to you for purchase or sign up.

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STEP IT UP

REPORT

Not the agency to sit back and marvel at our results to simply ‘leave it there’, we’re always chasing a better conversion, a new group of potential customers or more cash for your bottom line. We Split Test our Ads and monitor their effectiveness daily, allowing us to make changes to the campaign objective, content, or audience immediately.

Our process is transparent, our communication is open and our work is tailored. We provide a monthly report with easy-to-understand commentary outlining what happened in the last 30 days and our recommendations for the next month. We also include all costs and statistics for full clarity.

When your campaign is ready, we step it up with updated ads, budgets, copy and supportive graphics.

A STEP FURTHER 17

Getting Started Want to jump into effective marketing on social media but not sure where to start?

MONTHLY INFORMATION DROPS

THE BEST PART?

IC3 Solutions provides video, blog and eDM content monthly with tips and tricks on creating an effective social media presence.

This course is broken down into two effective parts;

1.Live, in-person session:

In an intimate group setting our interactive, half-day workshop is designed to give you the knowledge and confidence to manage your social media presence. You’ll learn how to engage your fans, business and advertising tools, measurement and return on investment tips.

If you’re interested in learning more from us – for free! – head to our website to read our blogs and sign up to our eNewsletter, or visit us on Facebook @ ic3solutions.

TAKEAWAY TRAINING

2.Mentoring:

To speed up the learning process join one of our monthly Takeaway Training sessions.

During this training we’ll give you a bunch of tangible strategies you can takeaway and implement into your business immediately.

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Following your training session our team will coach you and other attendees over the next four weeks in running your first campaigns (content and advertising) with weekly feedback. We can help when you get stuck and are able to answer questions as you head out into the big, bad world of social media marketing.

HIRE A CONSULTANT Hire a Consultant If you’re time poor, don’t have the manpower or patience to manage your own social presence we can do it for you.

As a specialist agency with over 10 years’ experience, we’ve helped numerous businesses grow through an effective social presence.

To find out more, book a free consultation with us.

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IC3 Solu EFFECTIVE

COMPETITIVE

15hours / MONTH

20hours / MONTH

Initial consultant with strategy director

Initial consultant with strategy director

Short term objective mapping

Short term objective mapping

Monthly reporting, outline work undertaking, hours used

Monthly reporting, outline work undertaking, hours used

Social media content and coaching

Social media content, 4 X post

4 x FB ads

8 x FB ads

6 month strategy review + monthly strategy meeting

6 month strategy review + monthly strategy meeting

$1.440 / month

$2.125 / month

Min 3 month term

Min 3 month term

All prices shown exlcudes GST and advertising budget

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tions plans PERFORMANCE

TOTAL

40hours / MONTH

100hours / MONTH

Initial consultant with strategy director

Initial consultant with strategy director

Short term objective mapping

Short term objective mapping

Monthly reporting, outline work undertaking, hours used

Monthly reporting, outline work undertaking, hours used

Social media content, 8 X post

Social media content, 4 X post and 1 video

16 x FB ads

20 x FB ads

3 month strategy review + monthly strategy meeting

2 month strategy review + monthly strategy meeting

$3.675 / month

$6.495 / month

Min 3 month term

Min 3 month term

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How your time EFFECTIVE

COMPETITIVE

12hours / MONTH

20hours / MONTH

1 hour marketing strategy

2 hour marketing strategy

2 hours Design

3 hours Design

3 hours Testing and refine

4 hours Testing and refine

3 hours Social media content coaching

4 hours Social media content

1 hour reporting and analysing

1 hour reporting and analysing

2 hours advertising

4 hours advertising

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will be spent PERFORMANCE

TOTAL

40 hours / MONTH

80 hours / MONTH

3 hour marketing strategy

8 hour marketing strategy

5 hours Design

10 hours Design

5 hours Testing and refine

7 hours Testing and refine

6 hours Social media content coaching

12 hours Social media content coaching

3 hour reporting and analysing

4 hour reporting and analysing

6 hours advertising

10 hours advertising 6 hours Video production

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