P1 - styleguide

graphic design & advertising

Howard Kongstein

1089892

KONGSTEIN - LOGO AND IDENTITY GUIDELINES

KONGSTEIN - LOGO AND IDENTITY GUIDELINES

Consistency is key when looking to apply the Kongstein brand mark. This brief styleguide will assist with the general knowledge of application.

This is by far a complete identity guide, but will provide the basics to ensure initial consistency of brand application.

graphic design & advertising graphic design

&

advertising

The primary logo, positioned left, is to be used for the majority of the branding including: fashion, embossing, embroidery, marketing and advertising etc.

CLEAR SPACe

graphic design

&

advertising

graphic design & advertising

graphic design

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advertising

To preserve Kongstein’s logo integrity and to ensure legibility, the logo must be surrounded by a minimum amount of clear space. This will isolate the logo from competing graphic elements, such as text, icons and patterns etc.

The minimum clear space for the logo is the height and with of the “K” in the wordmark with and without “kongstein” included.

graphic design

graphic design

&

&

advertising

advertising

Exceptions: When displayed on a pictured or patterned background.

Or when used as a graphic element.

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STYLEGUIDE 2017 graphic design & advertising

BRAND COLOURS AND VALUES

don’t abuse logo

DONT’S

REVERSE

graphic design & advertising

graphic design & advertising

black logotype

white logotype

PANTONE: STANDARD BLACK CMYK: 0, 0, 0, 100 RGB: 35, 31, 32

100% white CMYK: 0, 0, 0, 0 RGB: 255, 255, 255

graphic design & advertising

graphic design & advertising

graphic design & advertising

graphic design & advertising

OUTLINE

FILL

EFFECTS

STRETCH

graphic design & advertising

graphic design & advertising

The logotype should always be displayed in black or white.

on coloured background: WHITE LOGOTYPE

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STYLEGUIDE 2017 graphic design & advertising

TYPEFACE / S and usage

adam.cg pro

ABCDEFGHIJKLMNOP QRSTUVWXYZ

headlines uppercase only

123456789

regular

phantom headlines / SUbheads regular / italic / bold

Shree Devanagari 714 Copy + extra info Regular / italic / bold

(+61) 0411 325 982 Howard@kongstein.com http://kongstein.design

@?!#$%&/()=+dear debora livingston

a b c d e f g h i j k l m o n p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 @ ? ! # $ % & / ( ) = + -

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m o n p q r s t u v w x y z

date:

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Quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur.

Quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur.

Quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur.

Your sincerely,

Howard Kongstein

1 2 3 4 5 6 7 8 9 @ ? ! # $ % & / ( ) = + -

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STYLEGUIDE 2017 graphic design & advertising

promotional items

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bag

black and white KISS tees

paper bag and button

plates

STYLEGUIDE 2017 graphic design & advertising

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STYLEGUIDE2017 2017 STYLEGUIDE graphic design & advertising

graphic design & advertising