graphic design & advertising
Howard Kongstein
1089892
KONGSTEIN - LOGO AND IDENTITY GUIDELINES
KONGSTEIN - LOGO AND IDENTITY GUIDELINES
Consistency is key when looking to apply the Kongstein brand mark. This brief styleguide will assist with the general knowledge of application.
This is by far a complete identity guide, but will provide the basics to ensure initial consistency of brand application.
graphic design & advertising graphic design
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advertising
The primary logo, positioned left, is to be used for the majority of the branding including: fashion, embossing, embroidery, marketing and advertising etc.
CLEAR SPACe
graphic design
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advertising
graphic design & advertising
graphic design
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advertising
To preserve Kongstein’s logo integrity and to ensure legibility, the logo must be surrounded by a minimum amount of clear space. This will isolate the logo from competing graphic elements, such as text, icons and patterns etc. The minimum clear space for the logo is the height and with of the “K” in the wordmark with and without “kongstein” included.
graphic design
graphic design
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advertising
advertising
Exceptions: When displayed on a pictured or patterned background. Or when used as a graphic element. 3
STYLEGUIDE 2017 graphic design & advertising
BRAND COLOURS AND VALUES
don’t abuse logo
DONT’S
REVERSE
graphic design & advertising
graphic design & advertising
black logotype
white logotype
PANTONE: STANDARD BLACK CMYK: 0, 0, 0, 100 RGB: 35, 31, 32
100% white CMYK: 0, 0, 0, 0 RGB: 255, 255, 255
graphic design & advertising
graphic design & advertising
graphic design & advertising
graphic design & advertising
OUTLINE
FILL
EFFECTS
STRETCH
graphic design & advertising
graphic design & advertising
The logotype should always be displayed in black or white.
on coloured background: WHITE LOGOTYPE
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STYLEGUIDE 2017 graphic design & advertising
TYPEFACE / S and usage
adam.cg pro
ABCDEFGHIJKLMNOP QRSTUVWXYZ
headlines uppercase only
123456789
regular
phantom headlines / SUbheads regular / italic / bold
Shree Devanagari 714 Copy + extra info Regular / italic / bold
(+61) 0411 325 982 Howard@kongstein.com http://kongstein.design
@?!#$%&/()=+dear debora livingston
a b c d e f g h i j k l m o n p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 @ ? ! # $ % & / ( ) = + -
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m o n p q r s t u v w x y z
date:
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur. Quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur. Quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur. Your sincerely,
Howard Kongstein
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STYLEGUIDE 2017 graphic design & advertising
promotional items
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bag
black and white KISS tees
paper bag and button
plates
STYLEGUIDE 2017 graphic design & advertising
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STYLEGUIDE2017 2017 STYLEGUIDE graphic design & advertising
graphic design & advertising