DOING BUSINESS IN THE NEW IRAQ
Practical considerations for multinational businesses expanding into Iraq Donna Marsh PRICE EXTENT BINDING FORMAT ISBN PUB DATE
£17.99 272 pages Paperback 234 X 153 mm 978-1-84528-450-3 26th November 2011
BIC CODE
WTHB, KJK, County Code 1FBQ
CATEGORY
International Business
TERRITORIES
World Rights
DESCRIPTION Iraq, with its educated, sophisticated and relatively wealthy population, has been effectively off limits to most outsiders for the past 30 years. However, with the scaling down of violent activity and the establishment of a new government, many multinational companies are giving serious consideration to setting up a presence in this market.
KEY POINTS • A pressing need for quality, up to date information to facilitate business with Iraq – there is no other competing title available. • This book provides cultural and business intelligence for all organizations who are considering doing business in Iraq, those with ongoing business links, and anyone traveling to Iraq for business • Addresses the practical issues of working in this exciting yet challenging environment, from safety issues to establishing reliable business partners, and includes thoughts about the future. DONNA MARSH first travelled to the Middle East in 1978 and is a current regular visitor to Iraq. She has worked as a businesswoman in her own right for much of her 30 year career in corporate sales, marketing and new business development roles in the fields of banking and information technology. As founder of Culture Unveiled, Donna now provides cross cultural business consultancy services to professionals across a range of multinational corporate and governmental organisations. She is author of The Middle East Unveiled: A Cultural and Practical Guide for All Western Business Professionals. CONTENTS 1. The republic of Iraq 2. Religion 3. Preparations for travelling to Iraq • Kurdish Iraq • Greater Baghdad and Sunni Iraq • Shi’a Iraq 4. Preparations for doing business in Iraq 5. Communicating in Iraq RELATED TITLES JULY 2010 978-1-84528-416-9
6. 7. 8. 9.
Getting down to business Achieving business goals Trends, changes and challenges Globalisation in Iraq and throughout the greater gulf 10. Thoughts for the future Appendix • Arabic terms
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