START AND RUN A SUCCESSFUL COMPLEMENTARY THERAPY BUSINESS Jackie James PRICE EXTENT BINDING FORMAT ISBN PUB DATE
£14.99 176 pages Paperback 246 x 171 mm 978-1-84528-459 6 29th April 2011
BIC CODE
VXH, KJVS
CATEGORY
Small Business
TERRITORIES
World Rights
HOW TO BOOKS LTD
KEY POINTS • Being a great therapist and being a good business person require different skills. This book will help you as a therapist – new, or experienced – to concentrate on the things you need to do to make your business a success and avoid making costly mistakes along the way • It will help you understand the business you are entering into, decide what products and therapies to offer, and how to differentiate yourself from the competition so that new clients will choose you • This comprehensive and accessible book includes case studies, examples and exercises to help you follow the steps needed to start and run your business JACKIE JAMES left corporate life to train as a reflexologist. Using the knowledge she had picked up in business, she soon built up a successful practice. After several years of working as a reflexologist she decided to expand and to open a reflexology school, which she has been running for 6 years. She brings to this book her experience both as a practitioner and as a teacher helping others set up their own therapy businesses. See www.calminginfluences.com. CONTENTS 1. All about you 2. Clients 3. Competitors 4. Promotion 5. Your plan for promotion 6. Setting up your business RELATED TITLES 3rd edition JAN 2011 978-1-84528-449-7
7. 8. 9. 10. 11.
Costs and pricing Forecasting and finance Running your business Set-up and action plan And finally
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