HOW TO FRANCHISE YOUR BUSINESS Grow your business by creating and managing a franchised network Revised and updated 2nd edition Brian Duckett and Paul Monaghan PRICE EXTENT BINDING FORMAT ISBN PUB DATE
£16.99 288 pages Paperback 234 x 153 mm 978-1-84528-476-3 26th August 2011
BIC CODE
KJVF
CATEGORY
Small Business
TERRITORIES
World Rights
PREVIOUS EDITION TITLE HOW TO TURN YOUR BUSINESS INTO THE NEXT GLOBAL BRAND PREVIOUS EDITION ISBN 978-184528-208-0
HOW TO BOOKS LTD
There are 750+ franchised systems in the UK, 33,500 franchised outlets employing 364,000 people, generating total sales in excess of £10.3 billion per annum. Global sales through franchised outlets now exceed One Trillion US Dollars a year. KEY POINTS • This is a practical and inspiring guide for SME owners and managers looking to expand their business on a national or international level through franchising • The nuts and bolts of how to plan and execute a franchising plan • Written for anyone with a successful business format and personal vision, here are the rules of ethical franchising and expert advice on how to become the next big brand BRIAN DUCKETT and PAUL MONAGHAN have 50 years of combined experience in developing and managing franchised networks as franchisees, franchisors, and advisors to companies considering or practising franchising. They founded The Franchising Centre, the UK’s leading franchise consulting firm which comprises The Franchise Development Centre, The Franchise Training Centre, The Franchise Careers Centre and The International Franchising Centre. CONTENTS SECTION I – THE BASICS 1. Introduction 2. Business format franchising – a growth option for your business? 3. The franchised network development plan 4. The franchisor/franchisee relationship 5. Pilot operations 6. Building the franchisor management team 7. The franchise operations manual 8. The franchise agreement 9. International franchising SECTION II – PRACTICAL FRANCHISE MANAGEMENT 10. How to market a franchise
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How to recruit franchisees How to get the best results from franchise exhibitions How to help franchisees prepare and review their business plans How to write the franchise operations manual How to develop and deliver a franchise training programme How to monitor franchisees’ performance How to motivate franchisees How to get the best from field visits How to manage franchise unit resales
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How to monitor your performance as a franchisor 21. How to avoid legal problems for you and your franchisees SECTION III – ADVANCED FRANCHISING 22. Becoming an international franchisor 23. Becoming a master franchisee 24. Meeting your international match 25. Negotiating the international arrangements 26. Buying or selling an existing franchised network Appendices
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