PLANNING AND MANAGING A CORPORATE EVENT Karen Lindsey PRICE EXTENT BINDING FORMAT ISBN PUB DATE
£16.99 244 pages Paperback 246 x 171 mm 978-1-84528-461-9 27th May 2011
BIC CODE
KJS, KJ
CATEGORY
Management
TERRITORIES
World Rights
REVIEWS ‘Would I purchase this book? Absolutely! Having worked with Karen on many occasions and knowing her expertise and breadth of knowledge this book will be invaluable.’ Franchise Director, KFC (GB) Ltd
HOW TO BOOKS LTD
Event management is the subject of numerous courses at college and university level, and on the curriculum of related courses such as catering and hospitality, sports management etc. • Note: Executive PA confirmed that 100% of the finalists of PA of the Year said that the greatest challenge faced was organising an event KEY POINTS • Expert author Karen Lindsey distills her vast experience into an essential one-stop guide Use this book to: • become a proficient event organiser and consistently achieve excellent results • apply Health & Safety standards without the headache and take increasingly important Sustainability measures in your stride • competently manage the event when things don’t go to plan • cover every type of event in your remit including award ceremonies, parties, conferences, team building, family fun days, press and product launches.
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READERSHIP • Students of Event Management at universities, colleges or business schools • PAs, executive assistants, administrators and secretaries and anyone who organises corporate events as part of their job remit • Those needing to organise a high profile event and get it right first time (e.g. for one-off situations such as corporate events around Olympics 2011) KAREN LINDSEY is a respected industry professional with twenty four years’ experience of planning and managing award winning, high profile events for blue chip companies and celebrity functions. Karen also guest lectures at universities on the subject and provides consultancy support to companies and locations. She is based in the South of England near Bournemouth. CONTENTS The step-by-step process 1. Pre production – innovation 2. Pre production - organisation 3. Pre production – overall event design 4. Pre production – concluding organisation 5. Production – on site 6. Post production
7. Health and safety 8. Components and considerations Help is at hand! 9. Fifty top tick tricks 10. The A-Z survival guide 11. Your tool box 12. The ultimate tick list 13. Complete itinerary 14. Complete benchmark schedule
‘Given the complexities of event organising, having this book by one’s side will undoubtedly provide great comfort and support.’ Marketing Director, Warner Music Entertainment ‘Offers a real practical reference point on the basic essentials of events management for students.’ Programme Leader – Bournemouth University