How Compass Group Drives More Qualified Applicants from Their Job Advertising

Hiring at One of the World's Largest Companies

Compass Group is the largest contract food service company in the world. They employ and engage with more than 600,000 employees across industries like hospitality, healthcare, manufacturing, energy, and transportation in 44 countries. Their 17,000 current job openings are primarily hourly, frontline roles like line cooks, drivers, housekeepers, nursing aides, customer service, retail associates, and laborers.

To hit their high-volume recruiting goals, their talent acquisition team is responsible for driving a large pipeline of qualified talent that hiring managers can hire from. They are responsible for providing candidates across various job types, industries, and locations. Their relatively small team is also responsible for a large number of job openings per recruiter.

High-volume, Small Team, High-tech

Compass Group’s talent acquisition team wanted to increase their flow of qualified applicants and convert more hires from their job advertising spend. The team was shocked when they learned that on average 95% of the job seeker traffic from job advertising does not submit a job application.

They needed to drive more applicants and hires from their job advertising, but how could they do it with a relatively small team and operating at their high-volume scale?

Fully Automated, Recurring and Highly Relevant Engagement

Compass Group VP of Talent Acquisition Shay Johnson implemented Dalia’s automated job remarketing to convert more job advertising traffic into qualified applicants and hires. It immediately engages visiting job seekers to capture their contact information and then remarkets relevant jobs via SMS and email.

Dalia is fully automated and sends tens of thousands of email and text message job alerts with Compass Group’s latest jobs every day. Engaging and converting this new group of highqualified, passive talent has transformed Compass Group’s hiring.

More High-quality Applicants at a Lower Cost

When Compass Group began to use Dalia to remarket their jobs they were able to increase applicant volume and quality while lowering costs. “Dalia has been a game changer for a business with our hiring scale,” says Shay.

Dalia became Compass Group’s #2 source of volume, second only to Indeed where they were investing most of their budget. “Dalia delivered a 21% increase in hires from all of our external sources,” says Shay.

Dalia also became Compass Group’s #1 source of applicant quality. That is because the job seekers who abandoned the job application process were much more likely to convert into hires than someone being engaged for the first time. “The candidates who apply through Dalia are 44% more likely to be hired than those from our other highvolume sources,” says Shay.

These factors lowered Compass Group’s overall cost-per-hire. Their TA team has been able to drive higher quality applicants, which convert to hires at a much higher rate than standard job advertising.

About Dalia

Get more qualified applicants from your job advertising with automated job remarketing. Dalia immediately engages career site visitors and turns them into qualified applicants over time with scalable, highly relevant, and fully automated SMS & email remarketing. Dalia is a top source of qualified applicants, increases job advertising ROI, and lower cost-per-hire by 50%. Learn why Ryder, Shake Shack, BJC Healthcare, Compass Group, and PeopleReady rely on Dalia at www.dalia.co

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