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A vision for a simpler way to hire hourly.
This may sound like a pipe dream, but for the largest franchise in the world, it’s not. This is exactly what hourly recruiting has looked like at thousands of McDonald’s restaurants since the company launched McHire with Paradox in 2019.
As the decade turned, the conversational AI platform began boosting high-volume hiring for McDonald’s and its franchisees every year. And as Alexa Morse, McDonald’s director of workforce planning and talent acquisition, recently shared in a case study with The Josh Bersin Company, the results they’ve seen have been transformational.
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“We’re ensuring candidates are constantly engaged rather than having to wait for a hiring manager to respond, or wait for an interview to get scheduled,” Morse told Bersin. “For hiring managers, it gives them hours back in the week to be able to focus on restaurant operations, employees, and customers.”
Exactly how big of an impact is conversational AI having for McDonald’s restaurants’ recruiting and hiring?
95% of candidates rate their experience positively — a massive improvement over candidate satisfaction scores with other hiring software.
Time-to-hire has been reduced by 60% — meaning McDonald’s is narrowing the candidate pool and extending offers faster than most other employers.
In other words, it’s the Holy Grail for day to day hourly hiring.
McHire is faster and easier for hiring managers who don’t often have field recruiting support, saving them hours every week with automation. And candidates love it — which is crucial in an industry where job applicants are also often a company’s customers.