2022 06.22 MARKETING SERVICES GUIDE
Hawthorne Marketing Services PRINT & PROMOTIONAL 4 - Brochures 6 - Flyers 8 - Direct Mailers 10 - Logo Creation 12 - Brand Package 14 - Promotions Plus
DIGITAL ASSETS ADVERTISING 16 - Design Desk 18 - Websites 20 - Site Maps 24 - 3D Plans 26 - 3D Tours 30 - Renderings 32 - Photo and Video 34 - Internet Listings 36 - Paid Search SEO
6-Page Brochure Count - 500 $934.66 Count - 1000 $1,238.68
To view a digital version Click Here
Flyers $50 Upfront Design Fee Price Sheets/Rack Cards can be edited and printed in HRP Design Desk
Direct Mailer www.themailshark.com Andy Mobilia 484-202-7271 andy@themailshark.com DIRECT MAIL $200 Design Fee
With this service, Mailshark prints, targets, and delivers the mailers within theirfacility for $2400 for 5000 mailers. You can decided to only target and hit specific properties with no surrounding addresses or target full zip codes. There is a 3-4 week turnaround time once payment and graphics are received.
MAIL
Logo Creation $300 Design Fee Logos are created by Hawthorne’s Brand and Creative Team.
Package $1500 Design Fee
Packages are created by the Brand and Creative Team
brand assets and mockups.
Brand
Brand
complete with logo variations,
Promotions Plus
an array of products from water bottles, koozies, keychains, and more! Promotions Plus advertises your property and enhances your resident experiences with great products. *Prices vary per product MERCH
Choose
Click here to view our Merch Look Book To view our Merch Look Book Click Here
Design Desk Choose an array of design templates to advertise your property via signage, emails & social media. *Prices vary per product DESIGN DESK
DESK
Websites WEBSITE LEASE LABS • Branded Hawthorne Design • Superior User Experience • Enhanced Integration Capabilities • Scrolling Page Architecture • Better Customer Support
This new template is available from LeaseLabs and recommended to any Hawthorne-managed community, especially any new developments and institutional class A assets. All services with Yardi’s RentCafe for online leasing, resident portal, etc. are a package deal and remain the same at the same price. Stack your LeaseLabs website on top of existing services for a one-time, nonrecurring set-up fee of $199, and ongoing $199/month. Contact Marketing to learn more.
Interactive Site Map ENGRAIN • Interactive experience for online leasing • Hosted on any website platform • Visual apartment search Nonrecurring set-up fee of $270, and ongoing $40/month. Contact Marketing to learn more. SITE MAP
MAP
Site Map
3D PLANS
Created by 3D Plans. All HRP-owned properties will be created automatically, all others reach out to 3DPlans.com
Contact: Rachel Jones Rachelj@3dplans.com
SITE
MAP
MAP $475 per map
3D Plans
3D PLANS
Created by 3D Plans. All HRP owned properties will be created automatically, all others reach out to 3DPlans.com
Contact: Rachel Jones Rachelj@3dplans.com
3D PLANS
PLANS $175 per plan
3D Tours
3D PLANS
New Development 3D Tours may be created by rendering images at 3DPlans.com. All HRP-owned new development will be created automatically. All others contact 3D plans directly.
Contact: Rachel Jones Rachelj@3dplans.com
3D TOURS
TOURS 3D Walking Tours: $795 These are a great tool to use for a New Development when you are under construction.
Matterport 3D Tours PROVIDED BY COSTAR 3D TOURS Contact our Nation Rep Whitney Nye for tours and photoshoots Contact: Whitney Nye wnye@costar.com
TOURS
These are a great tool for any property for ALL floor plans available. These should be captured of each floor plan when construction or a renovation is complete.
Renderings
SHOW MY PROPERTY
Renderings are primarily for New Development properties.
All HRP new development will be created automatically, others reach out to SMP.
Contact: Christina Singleton Christina@showmyproperty.tv
RENDERINGS
Unit Rendering: $950 Amenity Rendering: $1000 Extertior Rendering: $1800+ RENDERINGS
Photo and Video
SNAPPR
All photographers are sourced by our photography service Snappr. Prices may vary based on volume of photos needed and availabilty. With this service we have the ability to order drone service, videography, photography, photo editing, and virtual staging. For scheduling a session submit a GURU ticket
To view our Photo and Video Standards Click Here
Internet Listing Services (ILS)
ILS parent sites serve as the master host for the sub-sites. Those parents send all of the property data to all of their sub-sites. When auditing, only the parent site has to be audited.
ILS one-off sites service their one-hosted platform.
ADVERTISING
ADVERTISING
Parent Sites ILS: Additional Single Network Sites
ILS:
Internet Listing Services (ILS)
Pricing options are based on your unit count and rent price per square foot. Contact Marketing to learn more. *Tours are NOW integrated with Knock!
ADVERTISING
ADVERTISING Unit Count 200+ 100-199 Under 100 Diamond $1949 $1799 $1519 Platinum+ $1607 $1499 $1249 Platinum $1286 $1199 $999 Gold+ $1139 $999 $749 Gold $829 $799 $599 Silver+ $798 $649 $449 Silver $622 $519 $359 *Pricing may vary in each market based on price per square foot and unit count. **30-day notice required with MSA agreement.
Internet Listing Services (ILS)
There are additional online listing services to choose from that can bump up your online Marketing presence.
Contacting Marketing to research which option would be the best option for you and your property.
ADVERTISING
ADVERTISING Rates based on market and unit count. 6- or 12-month agreement required $225 Standard $375 Signature Virtual $329 Per Move-in LIFT Package starting at $450 Per Move-in* Diamond $1499* Platinum $799 Gold $599 *Fees applied per month. *Fees applied per month. *30-day notice required once the contract has met the term requirements.
Paid Search & SEO
Paid Search is a tool used to drive traffic to your website and Google via adv. Publishers like G5 or AptSEO.
SEO ‘Search Engine Optimization’ is the use of specific keywords within the copy of your website to assist with your site appearing higher on the list of results returned to a lead. Contact Marketing to research which option would be the best option for you and your property.
ADVERTISING
Minimum spend of $500, prices vary per market recommendations
*Fees applied per month.
Minimum spend of $1000, prices vary per market recommendations
Starting at $299/mo. for 3 keywords build into website copy.
*15-day notice before month end required of any spend adjustments for PPC. **30-day notice required once the contract has met the term requirements for SEO.
ADVERTISING
Contact: Tom Himmelmann tom.himmelman@rooof.com
ADVERTISING
Post Engine by Rooof
Take Craigslist posting off your plate. PostEngine is designed to integrate with our CRM tools and fully automate the creation, scheduling, renewal and tracking of our Craigslist ads.
$130/month - $99 set up fee
ADVERTISING Get apartment leads with automated software & services
