Are You a Benefits Superhero?

Are You a Are You a Benefits Superhero?-Benefits Superhero?-

How being a benefits superhero can dramatically increase employee How being a benefits superhero can dramatically increase employee loyalty and retention. loyalty and retention.

By William Brown, CPA By William Brown, CPA

Pretend you live in a dystopian world where villains terrorize the planet Pretend you live in a dystopian world where villains terrorize the planet and superheroes are the only things standing between order and chaos. and superheroes are the only things standing between order and chaos. ToTo savesave humanity, humanity, tthis league ofhis league of heroes must make a choice: 1) defeat a heroes must make a choice: 1) defeat a bandband of supervillains orof supervillains or 2) hire and retain a team of valuable, loyal 2) hire and retain a team of valuable, loyal employees. employees.

Everyone in HR would immediately scream, "Defeat the supervillains!" Everyone in HR would immediately scream, "Defeat the supervillains!" It's a funny question, but what isn't so funny is trying to attract and retain It's a funny question, but what isn't so funny is trying to attract and retain ttop talent inop talent in tthe real world. And it's notjust about "fickle" employees or "too he real world. And it's notjust about "fickle" employees or "too muchmuch competition."competition." With 76 percent of employers having been 'ghosted' With 76 percent of employers having been 'ghosted' by a candidateby a candidate andand a labora labor forceforce participation rate ofparticipation rate of aroundaround 6262 percent, percent, it's getting tough out there. it's getting tough out there. So,So, herehere youyou are,are, tryingtrying toto remainremain culture-mindedculture-minded andand budget-focused budget-focused while you craft the most appealing compensation packages. Your mission? while you craft the most appealing compensation packages. Your mission? ToTo attract,attract, interview, interview, hire,hire, andand onboard onboard employees employees whowho willwill fitfit withwith the the company culturecompany culture andand stay loyalstay loyal andand growgrow in value.in value. That'sThat's a lota lot toto handle, handle, even for superheroes. even for superheroes. The solution The solution iis multi-pronged, and no one person has all the tools needed. s multi-pronged, and no one person has all the tools needed. InIn fact,fact, everyevery superhero superhero needsneeds a team. a team. WithWith theirtheir teamteam,, theythey are are unstoppable. unstoppable. SoSo,, who'swho's on youron your tteam?eam? RightRight now,now, I bet youI bet you havehave a leaguea league membermember you you think ofthink of maybe once a year during renewal season. And yetmaybe once a year during renewal season. And yet,, all year long, all year long, whatwhat theythey provide provide toto youryour teamteam isis instrumentalinstrumental ttoo everyone'severyone's health, health, lloyaltyoyalty,, and very lives. and very lives. I'm Will Brown—and I'm a "broker crusader" to my clients-toI'm Will Brown—and I'm a "broker crusader" to my clients-to HR professionals like you who want HR professionals like you who want tto be superheroes in the o be superheroes in the eyes of their employees. But what about rising costs? Insurance premiums are rising more quickly than inflation! That's why eyes of their employees. But what about rising costs? Insurance premiums are rising more quickly than inflation! That's why you need a broker who:you need a broker who: •• Understands the levers that drive premiums.Understands the levers that drive premiums. •• Knows how to search for creative strategies.Knows how to search for creative strategies. •• Recognizes employee goals, so you only pay for the insurance perks your team needs.Recognizes employee goals, so you only pay for the insurance perks your team needs. •• Performs a thorough yearly analysis rather than adopt the "set and forget" attitude that plagues most brokerages.Performs a thorough yearly analysis rather than adopt the "set and forget" attitude that plagues most brokerages. At The Benefits Group, we are defying the "order-taker" broker stereotype. We see that small- to mid-sized businesses are At The Benefits Group, we are defying the "order-taker" broker stereotype. We see that small- to mid-sized businesses are being underserved in their ability to offer Fortune 500 benefits to their employees. And we're doing our best every day to being underserved in their ability to offer Fortune 500 benefits to their employees. And we're doing our best every day to change that. change that. Can a benefits broker change the world? For your employees, I believe we can. We thrive on getting the best deals and beating Can a benefits broker change the world? For your employees, I believe we can. We thrive on getting the best deals and beating the market. In virtually every competitive situation, we win. Not all heroes wear capes. But we're ready to make you look like a the market. In virtually every competitive situation, we win. Not all heroes wear capes. But we're ready to make you look like a superhero to your employees. Let your employees see how much you care through the affordable benefits you offer. superhero to your employees. Let your employees see how much you care through the affordable benefits you offer.