PORTFOLIO Hsuan-Lin Lu
用踏實的每一步踩出未來 The future was here, 2012 - 2015.
Profile 陸宣霖 Lu, Hsuan-Lin
Contact 0919317757 Fiona556@gmail.com
A 21 years - old girl comes from Taipei, Taiwan. Seems to be shy but is actually a funny person. Majors in industrial design and minors in architecture. Deeply loves products and architecture. Believes that the value of design is to improve our society. Looks forward to become an excellent designer.
Education
/ Experience
2012 NCKU Industrial Design 2013 NCKU Architecture
2013 Spring-Winter TEDxTainan Design Team 2014 Summer ndd design summer internship 2014 Autumn Lexus Design Award Workshop 2013 Spring ID week design team member 2013 Spring ID exhibition, leader of basic design A 2013 Summer ID orientation camp, leader of aerobics 2014 Winter ID exhibition, designer of industrial design C / Honors 2013Outstanding Students Award, NCKU Best Design Award of Product Design A, NCKU 2014Outstanding Students Award, NCKU LEXUS Design Award Taiwan, Third Prize Best Design Award of Industrial Design C,NCKU / Skills
Fallingwater 1:60 The Solomon R. Guggenheim Museum 1:150
Interdisciplinary Learning and Abilities
Industrial Design Product
Architecture Space
I am granted with good sense to feel and care through the learning in industrial design and architecture. I realize how to really see designs around us and establish my way of looking on various things. I consider that both industrial design and architecture design is the response to some kind of issues after thoughtful thinking although they express in very dierent ways. Through interdisciplinary learning, I am constructing a complete map of design and hope to have a wider vision on design. I truely enjoy this journey and will go on my way to be a good designer!
Contents
product design p8 - 52
Mike Wazowski Toaster One More Chip Spectrum Chair Highlighter Sporty Bottle Big White Shark
Industrial Design p54-64
Give Me a Hand Cubes’ Cool
Sketch
p66-72
Copic Photoshop Needle Pen
Graghic design p74-92
Brand Design and Marketing CIS Design Package Design T-shirt Design Poster Design
Product Design Mike Wazowski Toaster One More Chip Spectrum Chair Highlighter Sporty Bottle Big White Shark
MIKE WAZOWSKI Toaster Design 2013
翠綠中的亮銀，是身為怪獸的本質 圓潤中的稜線，是勇敢堅毅的性格 霧面壓克力與圓形旋鈕則是一隻大大的眼睛 從中反映出一個努力不懈、奮發向上的身影 他所要訴說的，是一個關於胸懷夢想與追求夢想的故事...
Silver in the light green symbolizes the essence of a monster while ridgeline on the round surface symbolizes the peronality of brave and firm. Matt arcylic and circular knob is the symbol of a big eye in which reflects a persistant and positive figure. What the figure is going to say is a story about dream...
Design Method & Process
Toster reproduction
Character research
Persona Imageboard
Idea sketch
Figure sketch Toaster sketch
Model making
1/2 scale rough model Fine model
MIKE WAZOWSKI TOASTER 10
toaster reproduction
Creation begins form imitation 創造從模仿開始 1/1 scale fine-model /pu
It is necessary to have comprehensive understanding about current products before bring forth new ideas. Not only do we need to grasp the basic concept of the product’s structure and function, knowing which structure needs to be there to support which function, but we also need to inquire into designers’ purposes, choices and the correspondent qualities, as our standard to redesign. I think these are what this project wants to teach me. By the toaster reproduction practice, I subtly observe a toaster with visual and tactile sensation and consider which tool and procedure can most efficiently assist me in making the same toaster. I also get familiar with various tools, techiques and their effects such as cutting, gluing and ashing in this practice.
MIKE WAZOWSKI TOASTER 12
Two classmates form a group and choose two counterpart movie ďŹ gures as the theme of toaster design. My partner choose James P. Sullivan and I choose Mike Wazowski.
The depiction of Mike Wazowski is different in Monsters, Inc. and Monsters University. I choose the one in Monsters University because it strikes more chord in my mind. Mike Wazowski gives me an impression of being passionate and straightforward. However, the most touching part is that he sticks to his dream with all his heart. Therefore I choose chasing dream to be my design beginning point. Chubby figure and exaggerately big eye are the most obvious charasteristics of Mike Wazowski. The other subtle features include horns, braces and four slim limbs. An imageboard is made based on inner and outer features of Mike Wazowski and the feature sketch is based on the imageboard.
persona
MIKE WAZOWSKI TOASTER 14
figure sketch
toaster sketch
MIKE WAZOWSKI TOASTER 16
rough models
Find the best answer in all possibilities 在眾多可能性中尋找最佳解答 1/2 scale rough models /pu Through the process of form development, discussion and modification. I finally choose two ideas which can better represent Mike Wazowski to do prototypes. The most important problem that I have to face with is meassurement. I planed to determine the same-size ratio of the fine model first and then take half of it on the 1 : 2 rough model. I was quite confused about how to determine the fine model’s size at first. Later I decide to refer to current toasters’ size, with extra 1 - 2 cm as buffer space and modify according to my design. There are still lots of uncertainties of form, material and processing methods in the transitional phase from plane sketch to 3D object. It is not possible to arrive at conclusion by drawing on my own imagination. The proper way is trying to achieve every possibility and review its result. Getting ready for the fine model by means of notes and pictures seems to be the main purpose of prototype in this project.
MIKE WAZOWSKI TOASTER 18
half-done fine models
WORKING PROCESS 上汽車補土 Smear the model with putty. 砂磨(80-400號布砂) Sanding / sandpapaers. 上牙膏補土 Smear the model with tube putty. 砂磨(600-2000號水砂) Sanding / waterproof sandpapers. 上底漆 Precoating. 噴漆(霧面) Spraying. 壓克力噴砂與雷切 Sand blasting and laser cutting of arcylic. ABS裁切與噴漆 Cutting and spraying of abs. 透明貼紙印製 Print transparent stickers. 旋鈕製作 Knob making. 細節處理(底座加高) Foundation raising.
MIKE WAZOWSKI TOASTER 20
fine model
Sort fire makes sweet malt 慢工出細活 1/1 scale fine-model /pu, Arcylic, ABS Various model skills are applied in the project. It took me most time on shaping pu and putty, for example, creating symmetrical curve surface and magnifying the ridgeline between planes, during which I need to be really focus on to avoid grinding ridgelines away and it also requires huge hand efforts to sanding sharp edge lines. Besides, I put lots of efforts on eliminating every visible cavity and dent to ensure that the surface is smooth and beautiful. For colors, I use matted green as the main color and silver in the fillister. For form, I use different materials like arcylic, abs and different techniques like sand-spraying, laser cutting to enrich the toaste and enhance the realness by the use of knob, sticker and pad.
MIKE WAZOWSKI TOASTER 22
ONE MORE CHIP! Classic Design 2014
再也不需要把手勉強伸進罐子裡 更不用把罐子倒過來 只要將旋轉蠟筆的原理應用在洋芋片罐上 洋芋片永遠會保持在罐子的最頂端
No longer need to stuck your hand into the jar or converse the jar in order to take out the chips. One More Chip is a package design applied the priciple of lipstick on, therefore chips would stay on top of the jar at any moment.
17 | Product Design
Design Method & Process
10 classic
slides presentation
10 everyday
video presentation
designs
problems
Idea sketch
horizontal thinking vertical thinking
Model making
1/2 scale rough model ďŹ ne model
one more chip
24
sketch of lateral & vertical thinking
Package for Potato Chips 利用旋轉蠟筆的原理改良洋芋片罐以及拿取洋芋片的模式
Storage Box for Disposable spoons 壁掛式免洗湯匙收納，避免用手直接碰觸湯匙接觸嘴巴的部分
Milk Powder Box 奶粉罐內壁的曲線與奶粉勺形狀相符，使奶粉不會殘留在罐底 可折疊奶粉勺用完可以嵌在蓋子上，使用時不需要把手伸進奶 粉中撈勺子
Food Slicer 利用魔術方塊的原理讓支撐部分可以旋轉，讓慣用右手與慣用 左手的使用者都能使用。更換切片可以將食材切出不同的大小
ONE MORE CHIP 26
rough models
Use avaliable materials to visualize concepts 善用手邊的材料將構想具體呈現 rough models /EK Foam, Foam Core, paper, Arcylic stick
In the past two years, not only did I accumulate numerous practical experiences, but also clarify the fact that best materials are not guarantee to best design. Finding usable materials in the redundant materials or inexpensive ready-made objects and making use of them is instead the economical and efficient way in the phase of testing prototypes. Before the jar for chips, I was interesting in developing two ideas on containers for disposal spoons, one with spiale as the opening part while the other with pulley. However, it is not very convenient to take out the spoon. So I come to focus on designing the chips’ jar. I use EK foam and spring to make the internal and external screw thread respectively. Although precisely calculated, the internal and external screw thread still doesn’t match, inspiring me the idea of making them with cast pouring. It is really delightful to rack my brains to realize an idea from nothing. In my opinion, it is exactlly the charisma of design!
ONE MORE CHIP 28
schematic model of mechanism
17 | Product Design
All details are closely connected 牽一髮而動全身 schematic model of mechanism /pu, plastic, poly
In consideration of the little chance that the screw thread could precisely match, I choose to display my design with mechanism mock-up. I find a jar with screw thread in it and cut a circle on its lid as openning of the chips jar. I find another jar with screw thread as mould and fill poly in. After detach the mold, I get a poly chunk with screw thread whose direction is opposite to that in the jar. I then cut the chunk into the form needed, and use it as the part rising and lowering. Finally I use PU to make the rotatable part under the jar according to the jar’s diameter.
ONE MORE CHIP 30
SPECTRUM CHAIR Furniture Design 2014
想像陽光從落地窗照進家中的畫面 柔和的光線打在椅面上 並在地面上投射出一條又一條的光影 就像是光譜一般美麗
Imagine that sunshine passes through the window and lies on the chair. The chair projects strips of light and shadow on the ground, which is as beautiful as the spectrum.
9 | Product Design
Design Method & Process
Idea thinking
Research on topic, style and material Idea sketch
Rough models
Model making
Data collection Fine model
What to design ? Space
Behavior
Object
In what place
Do what thing
Use what item
Kitchen Implements by metals Chair by wood and weaving
Chair
easier to manufacture
spectrum chair
34
11 | Product Design
Side View Varieties
sketch On the basis of chair, I decided to focus on the topic of weaving. Then I started to develope concepts by means of sketching and got few forms. However, I discovered that I didn’t take many details into consideration. Hence, I drew various posible forms in side view. In this way, the relationships between back, seat, armrests and legs can be easily figured out and it is also more convenient to further consider material and structure. I picked two ideas, weaving and changing width to be tested in prototypes. Since weaving is more like artistry, I ended up choose the other one.
spectrum chair
36
13 | Product Design
Balance between perseverence and compromise 堅持與妥協的拿捏
For the reason that it is the first time for me to design such a huge product and that furniture is highly connected to human body, it takes me lots of time to consider and balance different aspect in my design. In the aspect of human factors, I get useful suggestions such as keep spine straight and keep knees vertical to the ground from my human factors professor. As for meassurement, after analyze the data of current chairs and body dimensions, I adopt the average value as the approximate settings and modify slightly according to my design. The next step is go to the lumber shop with same-size ratio design drawings to get materials. In the discussion, I am informed by the boss that some of my ideas are difficult to be carried out. So I seek the boss’s advice on how to modify the design, how to assemble and install and which kind of wood meets my requirements. Seeing the gap between design and manufacture makes me realize that it is inevitable to change some part of the design to put it into practice and it is my job to find out the balance between perseverence and compromise as a designer. Limitations on techniques, material characteristics and communication skills are also lessons from this experience.
spectrum chair
38
Tools in Process C型夾
F型夾
輪鋸機 鑽床 角鑿機 鑿刀 砂光機 砂帶機
15 | Product Design
Materials in Process
pinewood / plywood
Technics in Process For the main body of the chair, make two frames to combine and fix the five wood sticks for seat and for back respectively. Then excavate a rectangular fillister on the back of sticks with circular saw. Next, put 1.2 cm wide jackstraws between every two sticks and fix five sticks with F-clamps. After spread the wood gum in the fillister, put a fit-in plywood in it and use C-clamps to press the plywood into the fillister. Then stick the back on the seat. Bore holes from bottom of the seat in the attached area, one or two holes for each stick, and lock screws into the holes to strengthen the attachment of back and seat. Use the drilling machine to drill fillisters under the seat and fix legs to it with mortise joints. The horizontal sticks for support is attached to the front legs with mortise joints as well while the back legs and armrests are attached to the seat and the back with tenons made from the plywood in the seat and back respectively. All the attachment are reinforced by locking screws into the drilled holes.
spectrum chair
40
Stay hungry, stay foolish 從頭學起 1/1 scale fine-model /pinewood, plywood
To me, consult with modesty is an important way to learn. Fortunately, I had several discussion with the keeper of department factory, who is good at carpentry. He enthusiastically gave advice on execution methods and helped me a lot in the making process. It is easy to think but hard to perform. It takes a long period of time on position desicion and size meassurement to take everything include tightness and harmony into account. I truely learned a great lesson through observation and operation in the whole procedure.
21 | Product Design
spectrum chair
42
Ergonormic Consideration 97。
round angle replaces sharp corner
slightly inclines to the back
23 | Product Design
Spine would fall on the middle stick rather than stuck in the gap. Count the distance of sitting points and make them fall in the width of the sticks.
6 pieces
5 pieces
HIGHLIGHTER Lamp Design 2014 Spin the uorescent yellow lampshade to adjust the strength of light. Highlight your life with a modern and stylish lamp!
25 | Product Design
Design Method & Process
Research on topic, style and material
Idea thinking
sketch
Rough models
Model making
Fine model
Design Rationale Unlike general power switch only with transformation between on and o, I am eager to design a lamp with a brand-new power switch which is able to adjust illu mination from darkness to bright by degrees. The type setting is a table lamp for reading and decoration while the style is set to be modern and stylish.
Materials & Technics
Lampshade arcylic tubes cutting sheets
Lampstand iron tube / angle bending ABS / vacuum forming
Structure arcylic sheets dimmer bulb holder tungsten light bulb twin wire
Feature & Function
01
OFF
02
ADJUST
03
ON
燈罩部分利用透明壓克力
旋轉後半部分的燈罩，能夠
將光線從微弱到強，調整
讓結構外露，黑色的燈座
控制光線的明暗。螢光黃色
到與環境合適的亮度
、紅色的電線與螢光黃色
是白色中的亮點，能夠吸引
的旋鈕共同創造出一種摩
視線集中，具有提示旋轉的
登與現代的感覺
效果
Encase the arcylic tube into arcylic ring and clip the ring with two smaller ring from top and bottom respectively. Since the two rings are attached to the tube, the tube with two rings are rotatable rest on the bigger ring.
section of the lampshade
Attach the arcylic tube to the knob of the dimmer with another arcylic ring stuck inside the tube, so the dimmer can then be driven when the tube is spun.
highlighter
48
open
close
push down to close
push up to open
Spray nozzle silica gel
Straw
silica gel
Spray botton
Sporty Bottle 在單手操作的前提之下，設計出全新的開蓋方式。可收納的吸管能夠保持清潔，拇指上推將 吸管推出，下推則能收回。噴霧按鈕置於瓶蓋後方，用食指輕按即可噴出噴霧。流線型的瓶 身與提把除了在造型上具有運動感的設計語意，在人因上也方便使用者在運動時拿起飲用。
Switch botton Filter / Side
Student number F34011231 F34011095 F34014043
Project 運動用水壺
Designers 沈柏硯 Bo-Yen, Shen 陸宣霖 Hsuan-Lin, Lu 邱奕誠 Yi-Cheng, Chiu
University National Cheng Kung University Tainan City, Taiwan Department of Industrial Design
E-mail frank2626267@gmail.com Fiona556@gmail.com windo9tw@gmail.com
Power switch Botton for the dust-collected box
Fan Construction Plan Air Flow Dust Flow
Research
我們發現多數人對於手持式吸塵器的需求是輕巧好使用以及安靜無噪音；而現有手持式
Concept
針對現有吸塵器難以清掃家具之間空間的問題，利用造型上多樣的可能性設計出一款既
Redesign
此款手持式吸塵器具有相對扁平的造型，使用時能夠伸入不易清掃的縫隙中。吸塵輕巧
Big White Shark
吸塵器最大的不便之處在於難以清掃家具之間的隙縫，必須將家具移動開來才能清掃。
能解決之問題，又兼具機能與美感的手持式吸塵器。
且握把弧度符合人體工學，握把內圈以矽膠墊增加拿握舒適度與摩擦力。透過透明的集 塵蓋可以看見灰塵量，按下手把上前方按鈕即可將集塵蓋打開清除內部灰塵。
/ Top View
Student number F34011231 F34011095 F34014043
Project 手持式吸塵器外殼重新設計
Designer 沈柏硯 Bo-Yen, Shen 陸宣霖 Hsuan-Lin, Lu 邱奕誠 Yi-Cheng, Chiu
University National Cheng Kung University Tainan City, Taiwan Department of Industrial Design
/ Side View
E-mail frank2626267@gmail.com Fiona556@gmail.com windo9tw@gmail.com
Industrial Design Give Me a Hand Cubes’ Cool
Give Me a Hand 2014 Lexus Design Award Workshop Teamwork with Lai,Le-Ci, Tan Shi Wei Give Me a Hand is a device that enables passengers on the MRT to complete an animation by holding on to the hand straps. By accomplishing this simple task passengers would come to realize that their actions can actually change the environment around them.
Award Theme
Sense s
System Design
Senses are intrinsic to life: they are what allow us to perceive the world. Taking this purposefully broad theme, considering seeing, hearing, feeling, smelling and tasting, we open ourselves up to a wide range of possibilities.
Scenario
Handrail Feature Whenever the train departs, the animation on the window screen would be activated. With more passengers stand in front of the screen holding on to the hand straps, the animation would be played faster through the sensation of pressure sensor and the transmission of bluetooth 4.0.
Storyboard Film Feature Educative animation related to our environment is broadcast on the screen such as issues on polar regions and forest fires. By passengers’ action of hold ing on to the hand straps, polar bears on the verge of drowning are able to meet their families again. We hope the design can awake public’s awareness of extreme climate and make them do their part to environment by taking the MRT.
Design Concept
捷運公司 MRT 乘客 Passenger
社會 Society
Mutual Win to Three Stakeholders.
1 2 3 4 5 6
Casual action creates light atmosphere in the carriage. Enjoy the journey without seat. Encourage the smartphone addicts to raise their heads. Encourage mass transportation like MRT. Lead passengers to move to the middle of carriage. Create positive social value.
CUBES’ COOL Cooling Design 2014
無扇葉風扇與盆栽各自為一個基本單元，由使用者依照需要自 由疊加，做為書桌上的隔間牆。操作上從植栽最上方澆水，連 通的水線能分配水量至每一個盆栽；風扇的開關置於最下方， 所有風扇由開關一次性開啟。透過增加換氣率、促進空氣流通 與水分比熱大不易升溫的特性達成室內空間降溫之設計目的。
設計要求 Requirements
為一悶熱之室內空間進行降溫。 Lower the temperature in a stifling indoor space.
Hot indoor space
Cool indoor space
Design
問題界定 Problem Defining
觀察發現室內空間的熱源來自於日曬、電器散熱與人體散熱。三項熱源 對於室內溫度造成的影響分別受到了建築材料特性、產品材料特性與人 體代謝率的影響。在一個現存的室內空間中，建築與產品材料是固定的 而人體代謝率則因個體活動會有所不同。 We observed that heat of indoor spaces comes from sunlight, electric appliances and human bodies. Those three resources of heat are affected by the features of architecture materials, the features of product materials and human metabolic rate. Materials of architecture and products are fixed in one indoor space while human metabolic rate is varying from individuals.
sunlight
Design Boundary
human bodies
thermal environment electric appliances
Place
Strategy
office where heat affect efficiency most prevent heat from outside comes in discharge inside heat out
cubes’ cool
58
研究調查 Research
場域確定為辦公室之後，我們著手調查現有降溫的方法、技術與原理。 常見的方式包括了種植植物、灑水、通風、遮陽。其他則有水冷系統、 製冷晶片、空調、隔熱貼紙等。 We start to investigate on current methods, techinology and principles after choose office as our target place. Common methods include growing plants, sprinkling water, promoting air flow and shielding from the sun. There are water cooling system, T.E.C., air conditioner and tinted window film as well.
植栽 Plant
噴霧 Mist
風扇 Fan
遮陽
Shade
構想發展 Sketch
以百葉窗框或直立式窗葉直接阻隔熱源之一的日曬，結合風扇、 噴霧、水幕與植栽來強化通風散熱的機制。 With the help of designs aimed at ventilation such as fan, mist sprayer, water curtain and potted plants, venetian blinds or vertical window leafs is able to shield sunlight and dissipate indoor heat as well.
外遮陽 Shades
水渠 Fall
噴霧 Mist
風扇 Fan
MIKE WAZOWSKI TOASTER 06
造型發展 Form Developing
Unit
Set
error1 assembly difficulty
Stack
找出六種能夠緊密堆疊的形狀，再依據模組化的 方式逐一檢查堆疊的可行性與操作上的方便性。
error1 vertically inconsistent
Find six forms that can be stacked closely, then check each one’s stacking feasibility and operation conveniency.
be provided with m because of unlike le
error1 the same units are laid tiltedly
error2 can not be placed from top
more variation ength and width
error1 vertically inconsistent
error2 akward form of foundation
error2 can not stand stably
lack of variation and rhythm
使用流程 Operation Process
Fan
push the button to open the fan
降溫原理 Cooling Principles
1 空氣對流促進體表汗水蒸發，蒸發時的吸熱現象能夠將體熱帶走。
Air convection boosts sweat on body surface to evaporate and to take away the body heat.
2 水比熱大，受熱時不易升溫。當周遭環境相對高溫時水體能夠吸收
並且儲存環境中的熱量。 It is hard to heat up water because of its high specific heat. Water is able to absorb and keep heat when surroundings is relatively hot.
3 在視覺上冷色系較能夠讓人感到涼快。 Cool colors cool people in visual.
降溫方式 Cooling Methods
1 以風扇吹風增進室內的空氣對流。
Fan blows to advance air convention.
2 水分透過在盆栽中流動的過程，增加與空氣接觸並交換熱量的機會。 Air is exposed to water when water flows in the plant pot so there is a higher chance to exchange heat.
3 配色選用藍色與綠色以創造涼爽的視覺效果。
Choose blue and green to bring cool feeling in visual.
組裝示意圖
Plant
watering
refreshing
MIKE WAZOWSKI TOASTER 08
Sketch Copic Photoshop Needle Pen
Graphic Design Brand Design and Marketing CIS Design Package Design T-shirt and Postcard Design Poster Design
Project on Brand Design and Marketing
品牌理念 Brand Concept
縱橫交錯的紋理 還有
凹凸有致的觸感
記憶中熟悉的草蓆香氣
樸拙而迷人的藺草總是令人再三賞玩 我們相信 美好的事物值得分享
美好的傳統值得延續
从艸希望透過新的產品型式 為傳統藺草工藝注入新生命 讓台南的藺草文化能夠歷久彌新
With crisscrossing patterns, uneven texture and familiar frangrance, austere rush is always admiring. We believe that beautiful things are worth sharing and that great tradition is worth lasting. Our brand is devoted to refreshing the traditional artistry of rush by creating trend products.
品牌故事 Brand Story 茄芷阿嬤工作坊
台南後壁菁寮社區的茄芷阿嬤工作坊 保存了藺草手工編織與車縫的技術 在背包與提袋上深耕多年
茂興製蓆廠
Tainan City
台南西港的茂興製蓆廠是全台灣 最後一間保留傳統草蓆工藝的工廠 他們對於傳統文化的保存 讓五名成大學生深受感動 決定將藺草與不同材質結合 設計成多樣的產品
{
茄芷阿嬤工作坊 茂興製蓆廠
讓更多人認識藺草深厚的文化底蘊 感受藺草在手中把玩的肌理與溫度
It is a story about how we are touched by craftsmen working on preserving the artistry of rush.
}
工作流程 Working Schedule
Process
Octorber W1
W2
Novenber
W3
W4
W1
W2
W3
December W4
W1
W2
W3
Determination of Design Direction Brand Partners Contact Design Proposal Detail Modification Material Processing Test Sample Making Discussion with Product Line Product Making Late Period Processing Packaging Development of Marketing Strategy Product Saling
It’s all about communication and cooperation. 1 團隊內部討論
2 與合作夥伴接洽
來自三個不同科系的五位組員 針對設計、生產、行銷進行一 連串的提案、討論、定案，並 且依照各自的專長分工合作完 成進度。
向茄芷阿嬤工作坊和茂興製蓆廠 表達設計藺草商品的計畫，經其 解說了解不同藺草的特性與加工 方式。
Team Work of
Rush Workspace
3 Industrial Design Students 1 Urban Planning Student 1 Economics Student
provides hand-knitted rush
Straw Mat Factory
provides machine-pressed rush
W4
W1
W
January
W2
W3
W4
Design
Manufacture
Marketing
3 與生產線溝通 將草蓆經過剪裁、收邊之後與布料 交由裁縫阿姨縫製。透過不斷討論 克服草蓆過厚難以車線的困難並且 找出既節省布料又能完好縫製草蓆 與布料的最佳方式。
Tailor Screen Printing Factory Laser Cutting Factory
4 與消費者接觸 在市集擺攤的時候有許多人告訴我們 小時後的回憶被喚起了，也有許多人 肯定對於藺草文化的支持。台南市文 化局更在看過我們的商品後向我們訂 做了50個藺草證件套。
Creatives Market Community Page
藺草商品 Final Products
資料袋
手機套
耳環
項鍊
Document Folder
Mobile Case
Earrings
Necklace
in 5 colors
in 2 size and 5 colors
with different patterns
with 2 kinds of cord
在兩層日本棉麻中間車了 一層厚襯，讓整個資料夾 有一定的挺度，方便資料 放入。資料與藺草接觸後 會帶有淡淡的藺草香味。
考量到手機尺寸的多元， 設計了大、小兩種尺寸， 能夠放入市面上大部分款 式的手機。在手指放置的 位置擺放藺草，讓人能夠 感受其觸感。手機套內部 使用麂皮材質保護手機螢 幕，彈性鬆緊帶扣住手機 後則能避免手機掉出。
將大片草蓆以雷切方式 取得。因為草蓆上紅、 白、藍色的塑膠繩，讓 每一副耳環具有獨一無 二的花紋。
花了很多時間研究如何 將草蓆捲成長軸狀。在 耳環與項鍊兩種飾品上 都有以塗膠、上油的方 式進行防水處理。
水桶包 Drawstring Bag with 3 colors 直立排列的藺草讓包包能夠 挺立。背繩的尾端以剩餘的 布料縫製可愛的收邊，背繩 的長度也可以依照個人需求 進行調整。
銷售成果 Sales Condition | 定價
成本高，定價偏高，鎖定有一定經濟能力的族群
| 優惠
學生價折10元 首賣價折10元
| 通路
| 收支
擺攤
Achoo市集 12/20-21台南創意中心 12/27-28成大榕園
網路
从艸 Facebook 粉絲專頁
寄賣
五條港文創園區(持續供貨中)
截至01/04為止，不包括五條港寄賣收入
支出
收入
共46085元
材料與工資 實驗、打樣、耗材 團隊人力成本
34491元 4394元 7200元
手機套 水桶包 資料夾 耳環 項鍊
共31760元 12120元 9520元 6840元 1600元 1680元
經驗與檢討 What We Learned 能夠回本、最理想的定價應該要是成本的三倍，但是因為藺草難以加工的特性， 一開始在設計研發的階段遇到了許多困難，那時我們為了達成設計而不惜成本， 造成成本非常高昂，我們預估若售價訂為成本的三倍，將會降低市集主力客群大學生-的購買意願，因此經過一番討論之後我們決定將某部分產品的定價維持
Keep the cost down
在一個能夠被接受的範圍之內，而沒有達到三倍的成本價錢，這是最後收支沒有 平衡的一個主要原因，也讓我們學到了:難以加工的材質應該要預留較長的時間去 實驗、測試。 另外，原先的預想是與茄芷阿嬤工作坊和茂興製蓆廠成為合作夥伴，由於時間緊 迫的緣故，最後與他們的關係比較像是上下游，之後若有繼續經營是可以努力改 善的部分。
Consolidate partnership
第一次市集 愛國婦人館
First Market at Creative Tainan
第二次市集 成大榕園
Second Market at Banyan Park NCKU
CIS Design Les Fourmis
設計背景 ¦ Background 假想一家甜點店，為其設計企業辨識系統。
Assume a dessert shop and design CIS for it.
品牌定位 ¦ Brand Les Fourmis在法文中的意思是螞蟻，借用 螞蟻喜愛甜食的特點作為品牌意象。希望 藉由中性的品牌設定讓男性顧客也能和女 性顧客一樣輕鬆地享用甜點。
We use the fact that ant, Les Fourmis in Franch, likes sweets as our brand image. Hoping that neutral image is free to male customers as it is to female customers. 色彩計畫 ¦ Colors
商標設計 ¦ Logo 使用手寫Les Fourmis作為Logo主體，以手寫字 創造親切的形象。拉長S的尾端至螞蟻，模擬出 螞蟻走過的痕跡。以一完整圓形包含Logo中所有 的文字與圖像。配色採用中性且富有甜點意象的 卡其色。
Use hand-writting characters as main part of the logo to make it friendly. The end of S is extended to the ant in order to simulate the trace of an ant passing through. A circle is used to contain all the words and images. And khakhi is chose becaused of its neutral and dessert-tending feeling.
Envelope
Business Card
CD
Package Design 設計主題 ¦ Topic 為 Les Fourmis 設計四季系列的果醬禮盒。
Design seasons jam set for Les Fourmis. 色彩計畫 | Colors
包裝外部採用 CIS 選色以創造系列的一致感。內部及兩側使用代表 春夏秋冬的粉色、綠色、橘色與藍色，並且壓上Logo所排列成的圖樣。
Use CIS colors on external package for unity while use colors stand for seasons on internal and side package, with logo-based patterns on it.
Package Die Cut
Sticker on the Jam Jar
設計特色 ¦ Features 材質使用環保的萊尼紙，除了具有提示作用 的側邊季節顏色之外，透過包裝上的鏤空也 可以看見果醬種類。將外蓋摺進包裝後禮盒 兼具展示與收納之用。
Use eco-friendly Linen as package material. Besides seeing jam from the front windows, the side colors also points out the season of jam inside. It can be both displayed and taken in after folding the lid into the package.
Tea Leaves Package
沿用原先的 Logo 為 Les Fourmis 設計茶葉罐包裝，配合茶葉口味 在中間使用粉紅色作為視覺亮點。
Front
Lid
Use the original logo to design tea canister for Les Fourmis. Choose pink as visual highlight according to the tea’s taste.
Graphic Design
T-shirt Design 2013
中華民國總統府 Office of the President of the Republic of China
透過現代設計重現台灣經典手工藝 堅持回歸自然與傳承文化的美好初衷
台灣藺草學會在文化部的支持下舉辦 愛藺工藝獎及藺草文化節，並發展文 創品牌台灣手藺; 勞動部的就業計劃
921大地震後重創當地產業，台灣
也為社區帶來新契機，推動藺編工藝
工藝中心進入受災區重建地方產
的永續發展。
業，將研究多年的植物染色技藝，
台灣手工藝再復興
傳授給受災區失業婦女，重新建構 台灣天然染色事業。
台灣工藝中心全力支持重建藍靛技術：
中華民國總統府
從復育藍草開始推動藍染文化，經過十
Office of the President of the Republic of China
年的努力，終於重現傳統藍染工藝。小 屋藍染期許傳承台灣傳統藍染的人文精 神。
中華民國總統府 Office of the President of the Republic of China
透過現代設計重現台灣經典手工藝 堅持回歸自然與傳承文化的美好初衷
台灣藺草學會在文化部的支持下舉辦 愛藺工藝獎及藺草文化節，並發展文 創品牌台灣手藺; 勞動部的就業計劃
921大地震後重創當地產業，台灣
也為社區帶來新契機，推動藺編工藝
工藝中心進入受災區重建地方產
的永續發展。
業，將研究多年的植物染色技藝，
台灣手工藝再復興
中華民國總統府 Office of the President of the Republic of China
台灣工藝中心全力支持重建藍靛技術： 從復育藍草開始推動藍染文化，經過十 年的努力，終於重現傳統藍染工藝。小 屋藍染期許傳承台灣傳統藍染的人文精 神。
Card Design 2014
傳授給受災區失業婦女，重新建構 台灣天然染色事業。
Poster Design
Journey UnďŹ nished
,
Hsuan-Lin Lu
+886 919317757 Fiona556@gmail.com Department of Industrial Design Na Kung University