11/19/12 Issue

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Oracle The

MONDAY, NOVEMBER 19, 2012

New cafeteria

HENDERSON STATE UNIVERSITY

Consulting company paid to boost student enrollment Colbie McCloud Staff Writer

Photo by Kaitlyn Tolleson

NEW HEIGHTS A construction crew is shown

working on the newest addition to Henderson’s campus, the new cafeteria. The cafeteria’s construction is entering the last stages of construction.

See page 2 for more on this...

VOLUME 105, ISSUE 13

How can we get more students to come to Henderson and how do we keep the current students here? This is the question that inspired campus to enlist the help of the CREDO enrollment management company. CREDO visited campus from Nov. 6-9. In an email sent to faculty and staff from Dr. Maralyn Sommer, interim provost and vice president of Academic Affairs, Sommer stated that campus must find a way to increase student numbers through better retention and recruiting. An additional 50 students, for example, would generate about $300,000 in new revenue. “Over the past few years Henderson has grown,” Dr. Lewis Shepherd, vice president of Student and External Affairs, said. “The number of first time freshman has decreased, but transfer students have increased. Thus our enrollment has been flat.” CREDO analyzed all the criteria on the first time freshmen before they came to campus. “We sent them every document we had involving admissions, enrollment, financial rewards, acceptance letters and more,” Lewis said. Their research was called admitted student research. They also sent out a questionnaire survey to every student. Each participant was given a RedBox rental movie, and two lucky participants won a Kindle Fire. “The survey included three groups: matriculated Hender-

son students, matriculated other university students and people who did not attend college,” Lewis said. Some respondents of the survey actually took time to write out comments on what students want and expect out of a university. “I sat down and read every comment that was submitted,” Lewis said. “The number one expectation was to be able to leave here with a degree that will get students jobs. Second, to have a faculty that is committed to them. And third, students want to be able to have scholarships and financial aid.” The CREDO consultation cost Henderson $82,500, which equals out the cost of 16.5 students for a year. On July 19, a payment of $23,500 was made to CREDO, and then on October 23, another payment was made of $13,250. “The contract pays for itself,” Lewis said. CREDO met with different departments on campus, including administration, admissions, faculty and others. “Between the team members who were here, they have over 100 years of collective experience in admissions at different universities,” Allan Ford, admissions counselor, said. “I thought they did a fairly decent job articulating their recommendations.” The enrollment management consultants gave 57 recommendations to increase enrollment, but did see some methods of recruitment that were already implemented that they liked. “They complimented the

warm work ethic and consistency of the admissions office,” Ford said. “They thought that the admissions office’s newer methods of communication, social media, would continue to go over well.” “They did suggest a few avenues we could try to better connect with prospective students, like making more telephone calls and trying to develop new ways to get the students to our campus,” Ford said. Recommendations include revising some of Henderson’s recruiting and admissions processes. “They said we need to update our admissions software to better meet our needs and to hire another admissions person,” Sommer said. There is currently a vacant admissions counselor position that CREDO has suggested be filled. A person to plug in data is also a personnel issue they thought would be of interest for Henderson. “We receive about 4,000 applications for one year,” Lewis said. “90 percent of these are submitted online and all applications are manually done. They suggested that we had an immediate software change. We were still processing applications on August 15 of this year after people had already started taking classes and were on campus for last year.” It was also suggested that Reddie for Henderson Day be repeated throughout different times of the year.

According to state law, any teacher with one student in their classroom who needs to improve their English proficiencies must have this ESL endorsement training. Sixteen specialist presenters from around the country come each year to host sessions in the academy. This year, Correia had 73 in attendance at Henderson for the academy, as well as 73 in Little Rock. In her ten years directing the academy, Correia has trained more than 1,900 Arkansas public school teachers to receive ESL endorsement training. “My life is about working with English language learners, teachers, students, parents, families, colleagues and community,” Correia said in a press release. “ESL students walk into my classroom, right into my heart.” Aside from the three hats she wears at Henderson, for 12 years Correia has been a lifetime member of the ARKTESOL board, one year serving as president. “Not only is she a gracious, giving teacher, but she is also a generous spirit who will drop everything to help another human being,” Christine Smart, assistant director for the Center

for Language Proficiency, said in a press release. Smart and Denise Thibodeux, administrative assistant for the Center for Language Proficiency, are Correia’s left and right arms. Appreciation doesn’t just stem from Correia to her staff, but goes right back the other way. “I was the nominator,” Smart said. Smart, along with Thibodeux and many of her students, submitted more than 80 pieces of evidence as to why Correia is the greatest ESL educator in Arkansas. Being the nominator, Smart knew Correia had won the award months before the conference, yet still managed to keep the secret. Even before the presentation of the award, Smart gave subtle clues that she was up to something. As the announcer read submissions in support, unbeknownst to her, of Correia, she sat amazed at the profound effects the winner had on their students and coworkers. When her name was called as the winner, complete shock ran over Correia’s face. In 1996, Correia was an “Outstanding Educator in Arkansas of Adult Education” and in 2012, educator of the year.

“You never know as a teacher where your impact ends because it’s exponential,” Correia said as she accepted the award. Correia has made profound accomplishments in ESOL education, in Arkansas and at Henderson, and luckily for future teachers and students, she does not plan to stop.

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English as a second language educator honored with award Zach Dutton Staff Writer

Index

For over 40 years, from Korea to Alaska and back to her native state of Arkansas, Mrs. Julia A. Correia has devoted her life to her students. Finally, she’s been recognized for it. Arkansas Teachers of English to Speakers of Other Languages (ARKTESOL) presented Correia with their first ever “Outstanding Educator of the Year” award at the Fall 2012 ARKTESOL conference. “This is a defining moment in my life,” Correia said. “I feel like this is the ultimate achievement that I could ever ask for because my passion is all about students.” While living in Korea in 1972, Correia began doing what she does today without knowing it would be the beginnings of her life’s work. When she returned to the United States, she found there was a field for what she had become passionate for, ESOL. Correia lived in Alaska for 12 years soon after leaving Korea, and during her stay there, she taught students from 60 countries looking to improve their English proficiencies. Since moving back to Arkansas, Cor-

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reia has made quite a name for herself. As founding director of Henderson’s Center for Language Proficiency, she has made the university a central name for ESOL education in Arkansas. Correia explained that Arkansas is home to 45,000 students needing to improve their English proficiencies, with 85 percent of those being Spanish speakers. Even more remarkable, the other 15 percent are comprised of students who speak 80 different languages. “We have international students, and we’ve had students from 24 countries in the past 13 years that have come to improve their English proficiencies,” Correia said in her acceptance speech. She is a member of Henderson’s Teacher’s College where she teaches four ESL endorsement courses to graduates and undergraduates. Perhaps her greatest project is the ESL Academy she began in June 2003. The academy is 13 consecutive, 12-hour days that is based on her four ESL endorsed classes. This is meant to train public school teachers on how to properly manage and provide for ESL students.

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Photo courtesy of Joe Correia

¿PARA MI? Julie

Correia was the only one shocked at her recent award for ESOL education.


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