Collaborating with the HTW Berlin by HTW Berlin

Collaborating with the HTW Berlin

Personnel, innovation and know-how for industry, society and culture Diversity and innovation – the key characteristics of the University of Applied Sciences Berlin (Hochschule für Technik und Wirtschaft – HTW – Berlin). With more than 12,000 Students, 250 Professors and some 600 associate tutors, it is the largest University of Applied Sciences in Berlin. The HTW places great importance on the needs of practice in study, teaching and research. Close collaboration with industry, institutions of cultural and social importance and individuals from a range of backgrounds is vital to a stimulating and innovative university system. The HTW Berlin offers… … Clever young people: every year, some 2.000 students graduate from the area of Engineering, Economics, Culture and Design. … Ideas and skills: some 250 professors provide expertise and innovative know-how in a variety of fields. This is supplemented by the work of experienced technicians, engineers, laboratory assistants and project workers. … The ideal framework conditions for research and development, commissioned research and joint projects, or event as a location for events … Partners and networks: the university is represented in numerous regional and supra-regional research and branch networks. Would you be interested in contacting the HTW Berlin? This publication outlines the most important opportunities for co-operation. Setting out a number of examples, it also provides contact partners.

An overview is available on our website www.htw-berlin.de/Unternehmen

Collaborating with the HTW Berlin

With 12,000 students enrolled on 70 different course, the HTW is Berlin’s biggest and most diverse University of Applied Sciences

Successful in acquisition and personnel development

HTW graduate Benjamin Pohl works for the Deutsche

His determination is clear to all who speak with him. Even the shortest of conversations with Benjamin Pohl about his previous life reveals a burning desire to succeed. It was no coincidence that as a student, he turned to the university Careers Service to find a work-experience placement. Michaela Frana, the Head of the Careers Service and Alumni Management at the HTW Berlin was able to provide a fitting opportunity immediately. She had just received a matching offer from the Deutsche Bahn.

Bahn AG.

In such a situation, everybody is happy: Benjamin Pohl had an interesting and instructive internship

Collaborating with the HTW Berlin

processing a number of tasks including the preparation, implementation and presentation of a strategy session and the opportunity to develop an instrument for process-cost analysis. The Deutsche Bahn is also satisfied, having received an intern working to the highest of professional standards. Michaela Frana was happy to have brought the two together. Benjamin Pohl didn’t need any help to find a job following graduation and soon had a number of offers; but he did benefit from what he refers to as the “strategic advice” he received from Michaela Frana. Today he is quite clear: “a company needing

Ready for business! An HTW course of study integrates practice as a matter of course: work experience, practice-based dissertations and project work teaching the principles of project management. All this and more make HTW graduates “ready for business.” This is confirmed by studies and rankings. Every one of our 12,000 students on 70 courses of study undertakes at least one period of work experience. Every year, 2,000 highly-qualified HTW graduates all bring new impulses and the latest knowledge to regional, national and international firms. Those wanting to take advantage of our pool of student and graduate expertize – whether through an internship, student job, a project-based dissertation or a new graduate for an entry-level job – would be well advised to turn to our Careers Service. The specialist team helps companies, providing them contact with highly-qualified students and graduates. Long-term partnerships in this area are beneficial to both sides.

Our services short-term help with a well-defined task should not hesitate to contact the HTW Berlin Careers Service. Not in competition with, but complementing their own personnel department. Following vocational training and ‘A’ levels, Benjamin Pohl studied Business Administration and Engineering at the HTW Berlin. Today, he works as head of division in the directorial area Technology, Integrated Networks and Services – Procurement Policies at the Deutsche Bahn AG.

· The publication of vacancies (work experience, student jobs, dissertation projects, trainee programmes, entry-level positions) in the HTW Berlin Career and Alumni portal http://career-service.htw-berlind.de/externe-jobs · A special service for regional firms: a link to company vacancies site in our website · Collaboration in our programme of events e.g. through insight into company recruitment practices, the acquisition of social and management skills and the support of further event formats focusing on professional orientation and career planning · Support in networking events and the Alumni mentoring programme · Publication of company information and event dates with a careers emphasis in our Careers Service newsletter

Collaborating with the HTW Berlin

Companies seeking to make themselves visible to applicants should invest in contacts: advice from Michaela Frana from the HTW Berlin Careers Service.

Targeted recruitment – practical tips from the Careers Service Contacts make the difference When asked where they would like to start their careers, students always repeat the same set of names. How can other companies make themselves more visible? Invest in a small number of contacts. Tell us when you have a vacancy. Every university is happy to receive feedback when a company is especially pleased with one of their students or graduates. Such information soon spreads – amongst both colleagues and students alike. The potential rests with you Companies wishing to contact HTW professors teaching on selected courses can use their own student employees or HTW alumni. Take advantage of their specialist knowledge and contacts with the respective contact partner. Establish them as your company representative. We are happy to support such a process with our alumni mentoring programme and network activities, to which we issue targeted invitations to HTW graduates. Interests are key Students and graduates of the much-coveted “MINT” courses look for companies which can provide them with a challenge and a focus on the topics and technologies in which they are interested. Our recommendation to companies drafting their job descriptions: make them as specific as possible, so as to attract your target-audience. Take advantage of your own professional network established through professional associations and specialist events so as to recruit students and graduates seeking to work in your area.

Your contact partner at the HTW Berlin Michaela Frana Career Service Treskowallee 8 | 10318 Berlin Tel. (030) 5019-2936 michaela.frana@htw-berlin.de www.career-service.htw-berlin.de 4

Collaborating with the HTW Berlin

How can a company attract a greater number of women? Corinna Wolf, Team Leader at Talent Management GDF SUEZ Energie Deutschland knows the answer; “organize a workshop for female students at the HTW Berlin, providing job-application training. Give all the tips and tricks involved in a successful strategy of self-marketing.” In doing so, the company entered a win-win situation. The recruiting expert Antje Gebhardt passed on her know-how regarding a successful job application and self-marketing for

women. At the same time, she took the opportunity to present GDF SUEZ as an employer. Antje Gebhardt summarized her goals: “it is vital that female applicants present themselves confidently, aware of their own strengths and market value and acting accordingly. Many applicants experience difficulty in leaving behind their girly image to follow clear career goals. We seek to use corresponding training to equip them with the strategies and advice to ensure a successful career entry.”

The course of training was organized in collaboration with the HTW Careers Service. An advertisement in the student magazine uni:que addressed the target group directly. The high number of visitors underlined the success of the venture. Employing some 220,000 staff, GDF SUEZ is one of the largest energy firms in the world. It currently employs some 800 members of staff at six locations in Germany. Its Germany HQ is in Berlin.

Looking for female graduates? A number of companies are on the lookout for female graduates. The HTW Berlin Careers Service helps them to reach its target audience.

Collaborating with the HTW Berlin

150 Euros for new talent: The Germany scholarship The “Germany Scholarship” represents an interesting option for companies to meet qualified and highly-motivated students, spreading an interest for their company. The model is simple: sponsor a high-performing student with 150 €/month. This figure will be matched by the government. The result: young people can concentrate on their studies, and finish their degree quickly. This is your contribution to improving the qualification pool.

Recognizing and promoting talent early In a booming games sector, every Game Designer usually has the choice of up to three different jobs. A key player in this sector, Wooga GmbH saw the “opportunity to co-operate with the universities responsible for training our employees of tomorrow” thus Dr. Anne Seebach, Human Resources and University Relations Manager at the Berlin branch of Wooga GmbH. Wooga has decided to participate in the Germany Scholarship programme. “We see this method of funding as a good way of enabling students to concentrate fully on their studies,“ said Dr. Anne Seebach. After all, a dynamic company such as Wooga depends entirely on a steady supply of highly-educated staff. The Germany Scholarship also represents a highly effective method of recognizing and promoting talent in a targeted fashion.

Offering a number of courses tailored to the needs of employers in the games industry, Wooga identified the HTW Berlin as the ideal partner for their engagement in the Germany Scholarship programme. Dr. Seebach is highly delighted at the progress of the programme: “our connections to our scholarship holders and the university as a whole have begun excellently.“ She is convinced that the idea functions well as a link between the university sector and business. Wooga GmbH is Europe’s largest software-based Social Games Developer. With close to 50 million active users, it is the world’s third-largest provider in this area.

Collaborating with the HTW Berlin

Anne Seebach, Human Resources and University Relations Manager at the games software firm Wooga GmbH.

The Germany Scholarship enables qualified and motivated students to develop an early interest in your company.

The HTW Scholarship · Your firm agrees to fund one or more bursaries of 1,800 € for a minimum of a year · You decide, which subject or course to support · The HTW Berlin arranges contact to your scholar(s)

The HTW Scholarship Package · Your firm agrees to fund a minimum of five scholarships amounting to a minimum of 9,000 € for at least a year · You decide, which subject to support · You can name the scholarship · You can participate in the selection process · You can provide your own company mentoring programme

The HTW single donation · You make a one-off minimum contribution of 100 € · Your contribution is collected with others, tied to a specific subject and awarded to a student at the HTW

Your contact partner at the HTW Berlin Dagmar Minnich Scholarship programme administrator Treskowallee 8 | 10318 Berlin Tel. (030) 5019-2492 dagmar.minnich@htw-berlin.de www.htw-berlin.de/Die_HTW/deutschlandstipendium Collaborating with the HTW Berlin

Our modern laboratories at the HTW Berlin provide the ideal conditions for productive collaboration.

The convergence of industry and academia at the HTW Berlin: a win-win situation Processing some 160 projects of research and development, education and cultural undertakings every year, the HTW Berlin collaborates with a number of partners from industry and academia, government, the cultural establishment and society at large. Taking advantage of regional, national and European sources of funding, the university also attracts considerable public and private investment. The HTW Berlin is proud of the conditions which it has created to facilitate top-flight projects of applied research. Such provisions include expert service facilities and consultation services. This represents not only a sustain足able contribution to continued industrial and commercial innovation, but quality assurance in teaching and learning. Research and Development makes an important contribution to extending the skills of our teaching staff. Both small and medium-sized companies as well public institutions and notfor-profit organizations find advantage in collaboration with a practice-oriented university. Such co-operation provides them with access to resources and potential which they neither possess nor which is available on the free market.

Collaborating with the HTW Berlin

Keeping track of the latest developments Those asking BAE for an example of their collaboration with the HTW Berlin are immediately confronted by a counter-question: which area are you interested in? The manufacturer of industry batteries has opted for a flexible form of collaboration varying from project to project. Concluding a framework agreement to regulate this highly flexible partnership, it is adapted to meet the needs of every new project. Contractual issues are managed by Caroline Herzog, Manager of Personnel & Organization. “We continually receive a number of inquiries for co-operation in research and development for which we lack the resources.” The partnership between BAE and the HTW Berlin was established to meet this need. The collaboration is especially close in the course Corporate Environmental Information

Technology. A recent focus of the partnership was the construction of a mass flow model. Currently working on energy efficiency, future projects involve the development of so-called Compliance Tools, designed to provide assistance with complex forms of project management. Regular meetings between representatives of industry and researchers from the HTW Berlin define the need for development co-operation and launch the projects necessary to realize them. Caroline Herzog views this as a genuine win-win situation. Profiting from the theoretical know-how of the researchers, BAE keeps up-todate- with the newest developments, whilst students glean an insight into the practical requirements of a career in industry, taking advantage of the opportunity to apply theory in a practical setting.

BAE Batterien GmbH is a mediumsized Berlin-based company with a long tradition in the production of industrial batteries. Its core business focus rests on the manufacture of batteries for fixed plant.

The industrial battery manufacturer BAE collaborates with the HTW Berlin on a number of levels.

What we at the HTW Berlin have to offer… … Ideas and skills 250 Professors employ their considerable resources of creativity and innovation to address a number of commercial, social and ecological questions, which are usually developed into a thematic project. Commissioned research and joint projects result in the optimization of processes and products, new concepts and solutions including a number of inventions and patents. Interdisciplinary project and working groups and researchers at so-called AnInstitutes address a wide range of topics such as sustainable energy provision and energy efficiency, Eco mobility, questions of economic law and Media and Cultural Information Technology. Such interdisciplinary research enables sustainable provision for industrial needs and the establishment of intensive contacts in a variety of branches.

Collaborating with the HTW Berlin

The providers of innovative industryrelated consulting services require instant access to the results of cutting-edge research. Having understood this key concept, Jan Liersch, the founder of the six-man strong Key Wind Energy GmbH maintained close links with the scientific community even after graduating.

Jan Liersch collaborates with the HTW Berlin in a wind energy project.

Learning of a new idea to control wind energy plant developed in the HTW course Electrical Engineering, Liersch knew immediately that he wanted to be a part of this innovative new project. He acts as a consultant to industry players who need to work with wind plant for more than 20 years. The needs are clear: “I need to know which demands will

… The right conditions Our combination of modern laboratories, research areas and project and founders‘ centres provides the ideal technical and situative conditions for successful projects of collaborative research and development. Our campuses Wilhelminenhof and Treskowallee are also attractive locations for a number of events and courses of training and can be used by our project partners for joint activities. ... Partners and networks Represented in countless regional and supra-regional research and branch networks, the HTW Berlin uses contacts in academia and to other research specialists to enrich the nature of its participation in projects of both academic and industrial significance. A good example of such processes is the activities of the Institut für angewandte Forschung Berlin (IFAF). An alliance of all the Universities of Applied Science in Berlin, it supports research projects conducted with a number of small and medium-sized companies drawn from the region and engaged in a range of industries including the Environmental and Energy sector, Information Technology, Biotechnology, Packaging Technology, the Health and Social Industries, the Construction and Real Estate Industry and the Cultural and Creative Industries.

Collaborating with the HTW Berlin

be made of wind energy plant not just in the next generation, but its successorâ&#x20AC;? as he told us. Coinciding with the interests of the Federal Ministry for Education and Research, these common interests led to the launch of the research project FaultTolerant Control of Wind Turbines. Combining innovative research and its application, researchers and students at the HTW Berlin are currently conducting a number of studies and calculations from which to develop and perform thorough-going simula-

tions. Our industrial partners provide their know-how from production and practice. Planning for completion within three years, the project leaders hope to have re-invented the control element of wind turbines, itself the core element of this entirely green technology. Key Wind Energy GmbH provides support and consultation services to a number of companies, institutions and leading figures in the wind energy industry.

Expert consulting requires cutting-edge knowledge The Body scanner for 3D innovation in Clothing Technology is only one of a number of examples of the high-tech laboratory equipment at the HTW Berlin. It can be used for all research and development projects.

Collaborating with the HTW Berlin

Practical support and valuable discussions Valuable historical artefacts as far as the eye can see – the holdings of the Deutsche Technikmuseum are legendary. The maintenance, presentation and expansion of the holdings require a number of expert staff. Having lost a number of positions in recent years, the Deutsche Technikmuseum profits from close collaboration with the staff and students on the HTW course Conservation-Restoration/Field Archaeology. Prof. Joseph Hoppe, deputy director of the museum is highly enthusiastic: “our collabo-

ration with the Professors and students is as an excellent opportunity and creates the best of conditions to work with professionalism.” He benefits from the participation of the HTW staff in the specialist international discourse and the newest restoration techniques which they make available to their collaboration partner. “The exchange of expert skills and insights is a very important part of our current operations,” said Prof. Hoppe. Gaining valuable skills, the students are regarded as future potential con-

tractors. “Meeting them early in their career, the museum is able to gain an overview of their skills and specialisms. Museum restoration is a complex task involving a number of different conceptual approaches and the artefacts in our collection are of unique historical significance.” The collaboration brings “inestimable advantage.“ Founded in 1983, the Deutsche Technikmuseum provides a multifaceted outlook on old and new technology alike, emphasizing its relation to the cultural history and everyday life of mankind.

Excellent restoration performed within a confidential partnership: the Deutsche Technikmuseum Berlin appreciates its close collaboration with the students from the HTW course Conservation-Restoration/Field Archaeology.

Collaborating with the HTW Berlin

The Co-operation Centre for Applied Sciences provides the right service The team at the Co-operation Centre for Applied Sciences provides a range of information and services: · Collaboration inquiries · Referral to competent contact partners and experts within the HTW · Initiating projects of research and development · Procurement of scientific and academic services (research, measurements and inspections, expert opinions and market research). · Information and advice regarding official sources of funding for joint projects · The preparation of, application for and supervision of joint research projects · Advice regarding co-operation activities and contract management

Our online research catalogue provides quick access to: · The research foci and areas of expertize at the HTW Berlin · Contact partners with the appropriate specialist profile · Projects, publications, lectures and events · Research groups fitting to your activities www.htw-berlin.de/research

Your contact partner at the HTW Berlin Bärbel Sulzbacher Co-operation Centre for Applied Sciences Treskowallee 8 | 10318 Berlin Tel. (030) 5019-2526 baerbel.sulzbacher@htw-berlin.de www.htw-berlin.de/Forschung.html

Collaborating with the HTW Berlin

The range of courses at the HTW Berlin Department 1 – Engineering I · · · · · · · · · ·

Applied Automation (M) Computer Engineering (B) Electrical Engineering (B) Building Energy and Building Information Technology (B) Information Technology/Distributed Systems (B) Information and Communication Technology (M) Microsystems Technology (B) Communication Engineering (B) Systems Engineering (M) Environmental Engineering/Renewable Energy Systems (B/M)

Department 2 – Engineering II · · · · · · · ·

Civil Engineering (B/M) Corporate Environmental Information Technology (M) Construction and Real Estate Management (M) Automotive Engineering (B/M) Computational Science and Engineering (B) Life Science Engineering (B/M) Mechanical Engineering (B/M) Environmental Computing (B)

Department 3 – Economics I · · · · · · · · · · ·

Management of Labour and Human Resources (M) Business Administration (B/M) Finance, Accounting, Corporate Law and Taxation (M) Real Estate Management (B) International Business (B/M) International and Development Economics (M) Industrial Sales and Innovations Management (M) Nonprofit-Management and Public Governance (M) Public Management (B) Business Economics and Policies (B) Business Law (B/M)

Collaborating with the HTW Berlin

They have achieved what many have attempted. The HTW Berlin receives more than 10,000 applications per year.

Department 4 – Economics II · · · · · · · · ·

Applied Computer Science (B/M) Financial Services - Risk Management (M) Game Design (B) Informatics and Economy (B) International Media and Computing (B/M) Business Mathematics (B) Business Computing (B/M) Business Administration and Engineering (B/M) Business Communication Management (B/M)

Department 5 – Design · · · · · · · ·

Clothing Technology/Fabric Processing (B/M) Geo and Field Archaeology (M) Industrial Design (B) Communications Design (B) Conservation-Restoration/Field Archaeology (B/M) Fashion Design (B/M) Museums Studies (B) Management and Communication in Museums (M)

The Berlin Institute for Academic Further Training (BIfAW) · · · · · ·

Business Administration (B, part-time) Development and simulation methods in mechanical engineering (M) General Management (M) Conservation and Restoration (M) Real Estate Management Regenerative Energies (M)

B = Bachelor’s degree M = Master’s degree

Collaborating with the HTW Berlin

Host your events at the HTW Berlin Why not host your events at the HTW Berlin? Both our campuses at our Treskowallee location in Karlshorst and the Campus Wilhelminenhof in Oberschรถneweide provide attractive and modern facilities for all manner of events. Both locations are served by excellent traffic links. The Campus Treskowallee in Karlshorst The largest lecture hall of our Treskowallee campus provides an ideal setting for events with between 200 and 700 participants. A restored festival room from the 1950s, its spacious foyer and regal staircase create a refined atmosphere in which to welcome your guests. Smaller conventions and conferences are served by our multi-functional project centre. Both facilitate a concentrated working atmosphere enabling conferences, lectures and discussions with ideal conditions for the audio-visual recording of your event. Our auditorium is a 150-person capacity lecture hall with modern technology. The Campus Wilhelminenhof in Oberschรถneweide Located directly on the River Spree, the Wilhelminenhof Convention Centre also contains a library, cafeteria and a coffee bar. The ground floor houses two large lecture halls with capacity for 120 and 160 people respectively and two multifunctional conference rooms, connected by a sizeable foyer. With excellent facilities and multimedia presentation equipment, these rooms can also be used to host events, specialist conferences, exhibitions and workshops. Our prices and conditions of use are listed here www.htw-berlin.de/Service/tagen_veranstalten_konferieren.html

Collaborating with the HTW Berlin

www.htw-berlin.de/en Imprint Published by Editorial team Translation Design Photographs

HTW Berlin, the President Michaela Frana, Gisela Hüttinger, Bärbel Sulzbacher Andrew Smith Cathleen Isenheim HTW-Archive (Thomas Born, schnittstelle-berlin, Anne Arnhold, Victoria Tomaschko, Gregor Strutz, Axel Völker, Kathrin Windhorst, Jennifer Weber, Rainer Meißle, Andreas Kettenhofer, Max Schäfer, Richard Kurc, Björn Schuhmann, Thomas Kemnitz), Fotolia (Robert Kneschke) Berlin, July 2012