EXECUTIVE SUMMARY
Building on Strong Foundations Year Two of Food Savvy has built on the learning and foundations of Year One:
Developing the Food Savvy brand and messaging, continuing to add content to the FoodSavvy website and create shareable social media assets.
Developing new local partnerships and a network of supporters who are committed to delivering the message.
Honing promising campaigns and interventions from Year One to increase their reach and impact.
Building awareness through communications, to combat food waste and the most commonly wasted foods.
Generating authentic stories from the public and local influencers.
Targeting messaging at high wasting households.
The Best Made Plans 2020 has been a year for change. We began the second year of Food Savvy making headway against the project vision. In March 2020 COVID-19 bought a national lockdown. We adapted our plans. On-the-ground events were put on hold and we dialled up our digital communications to respond to the food experiences of the nation. This response was informed by national polling. Both ‘halves’ of the year are reflected in this report. 2
