Winter 2016
Movers, Shakers, and ICON 4x4 Makers Jonathan Ward, CEO and Lead Designer, ICON 4x4
Andy Fallshaw
Co-Founder and CEO, Bellroy Page 4
Patrick Marleau
Jonathan Ward
NHL All-Star and Olympic Gold Medal Winner Page 8
Movers, Shakers, and ICON 4x4 Makers For our Winter 2016 catalog, we caught up with some of the Huckberry community that inspires us on a daily basis. We hope they’ll inspire you too.
CEO and Lead Designer, ICON 4X4 Page 24
Six years ago, my ski buddy Rich and I quit our corporate jobs and used our life savings to pursue our dream. It was risky, but so is setting only one alarm the night before a big presentation, and we knew in our bones that Huckberry needed to exist. There were already men’s stores, of course. Adventure magazines, too. Yet nothing out there spoke directly to us — guys who worked in the city but lived for the outdoors — and we envisioned a brand that was equal parts store, magazine, and inspiration to help guys suck the marrow out of life. Still, even with our entrepreneur’s optimism, we never could’ve imagined the incredible community Huckberry would spawn. For our third catalog, we thought it would be fun to mix it up, and ditch the motorcycles and float planes to profile some of the customers, partners, and friends we’ve met on our six year journey. Guys who’ve inspired us, and we hope will inspire you too. Because as Ernest Hemingway once said, “as you get older it is harder to have heroes, but it is sort of necessary.” Andy & Rich, Huckberry Co-Founders
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Verdine Baker
Manager, Crunch Fitness – Unofficial Mayor of San Francisco Page 14
Chris Burkard
Adventure Photographer and Huckberry Ambassador Page 34
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Litus Jacket
by Finisterre in Olive Also available in Red Clay
$202 4
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Andy Fallshaw Co-Founder and CEO, Bellroy Twitter: @ando_F Instagram: @bellroy
Designer. Surfer. Dad. Carryologist. Based out of Bells Beach, a surf town an hour south of Melbourne, our friend Andy Fallshaw is one of the coolest cats we know. He’s a true polymath whose outside interests range from effective altruism to artificial intelligence to, well, everything in between, because when those are your interests, pretty much everything else falls in between. In his previous life, he cut his teeth at Australian surf wear innovator Rip Curl, where he was one of the youngest employees ever to attain an executive position. Today, he’s the co-founder and CEO of Bellroy (their Note Sleeve Wallet is in my back pocket as I write this), a company that proves when you have the right mix of creatives and geeks, even an invoice can be designed so well that it’s a pleasure to pay. True story.
Why’d you start Bellroy? Because wallets were broken and we knew why. Because business can be done better, and we had some hunches what that might look like. Why the name Bellroy? We’re at home in both Bells Beach and Fitzroy. Bells is surrounded by world-class surf and marks the beginning of the Great Ocean Road. Fitzroy is Melbourne’s creative hub, overflowing with incredible art, brands and bars. We love moving between these different worlds - the city and the sea. It’s how we think about our brand and the jobs our wallets will have to perform. You guys recently converted to a B Corp. Why? In the U.S., you guys were almost made to believe that the sole job of a business is to maximize shareholder returns, and that model is just broken. Anytime you try and summarize something incredibly complex in one metric, it breaks things. It doesn’t work. Businesses have many different stakeholders, and many different motivations, and so we need models like Triple Bottom-line, a B Corp kind of approach that helps you say, “Well, what else is a business here to do? It’s not just Free Shipping & Free Returns
to make a profit.” That’s an important part, but I think it’s also to help the surrounding ecosystem flourish. Last time I visited your office, I really enjoyed the 11 am surf check. Tell us about it. Our Bells office is nestled a few hundred feet from some amazing surf breaks. Around 11am each morning, someone will grab their jacket and start walking out the door. And almost without a word, we all follow. It’s normally around 10 minutes to wander up the path to the lookout. We take it all in, then wander back, feeling all the better for it. Unless, of course, the waves
Age: 39 Location: Torquay, Australia Occupation: Co-Founder, Bellroy Andy Recommends: Instagram Account: @saint.cc, @carryology Lesser-Known App: WorkFlowy Twitter Account: Paul Graham @paulg Podcasts: The Knowledge Project by Farnam Street, Lipped Fantasy Surfing Podcast, EconTalk, and Tim Ferriss
are firing, in which case we’ll run back and grab our boards and wetsuits. I know you love a good quote. What are some of your favorites right now? I really love this one from Nick Bostrom: “We can think of wisdom as the ability to get the important things approximately right.” It feels so incredibly human, and yet it comes from one of the foremost thinkers in the Artificial Intelligence space — a robot guy. You gotta love that, yeah? To me, it’s a good reminder that the sand is shifting beneath our feet, so we need strive for progress, not perfection.
Fisherman Beanie
Made from 100% Superfine Merino wool, which keeps the wind out and heat in. Spun in Italy, knit in Portugal.
$30
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Nimbus Jacket by Finisterre in Black
$235
Like all good quotes, it’s simple, but not simpler. Totally. Another favorite is, “The future is here, it’s just not evenly distributed yet.” It’s from William Gibson, the science fiction writer. I see it in action all of the time when I travel. In Japan, for example, there’s this tradition of freight forwarding services, where you can send your bags on to your next hotel. When my wife and I travel to Japan, we normally go visit family and then go for a ski up on the north island. By utilizing these freight forwarding services, it allows us to spend a few days in Tokyo with almost nothing. And then when we arrive at the snow, all of our ski gear is there and waiting for us. At Bellroy we spend a lot of time thinking about the future — what are whole new ways we can reinvent carry so that you’ve always got the right things where you want them when you want them? It’s why I love traveling — it exposes you to new and better ways of doing things. In 50 years, will we even need wallets and bags? With our rate of change accelerating, we might not even have physical bodies [laughs]. 6
At the very least, I don’t think we’ll be suffering from bulging forms and broken zippers. What’s your morning routine? Roll over and check the surf cameras. That beats everything, even getting out of bed. Then I alternate between messing about with the kids, or squeezing in a pre-work surf, with coffee anchoring both. How do you unwind from work? When choosing how to spend my free time, I seek activities that create a venn diagram — where you achieve more than just that one thing. I love activities that can tick lots of boxes, and surfing feels like pretty much one of the ultimate things for that. Its become an anchor in my life. One of the reasons surfing becomes so addictive is because it actually does lots of different jobs in your life. You immerse yourself in nature. It’s meditative. It’s a skill you can progress with really clear feedback loops. You don’t need to go to the pub because when you paddle out, there’s a whole crew
out there. It’s your fitness — you paddle, you build lung capacity, you build strength. Surfing’s just so many things all packaged up into an hour of self-immersion. When I don’t surf for too many consecutive days, my colleagues can tell. They’re like, “Dude, have you not surfed in a while?” [Laughs] What book has changed your behavior the most? I love The Specialist, a tiny little book written in the ‘30s by Chic Sale. It’s about a carpenter called Lem Putt, who builds crappers. But these outhouses are the most considered, the most empathetic constructions you can imagine. He’ll say things like, “you want to locate the outhouse past the wood pile, so when folks are going out to use the bathroom, they can come back with wood in their hands so it looks like they were going out to collect wood.” When you see how much thought and craft can go into building a bogger, you understand how much better we can all be at our craft.
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LS Marled Henley
by Flint and Tinder in Light Heather Grey More colors available
$62
Everyday Carry Essentials
Shop Fallshaw’s wallet brand, Bellroy, along with our favorite knives, pens, and other pocket goodies at huckberry.com/edc
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10-Year Hoodie
by Flint and Tinder in Black More colors available
$89
Marled LS Henley
by Flint and Tinder in Dark Heather Gray More colors available
$62
All-American Jeans
by Flint and Tinder in Straight Tapered Also available in Slim Tapered
$98 8
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Patrick Marleau NHL All-Star and Olympic Gold Medal Winner Instagram: @sanjosesharks
Today, Patrick Marleau is regarded as one of fastest players in the NHL, but his skating wasn’t always so effortless. Growing up in a town of 40 people in ice-bound Saskatchewan, Canada, Patrick and his siblings learned to play hockey on a frozen pond where they would have to dodge drinking holes carved into the ice for the family’s cattle. At the age of 17, he was selected second overall in the 1997 draft by the San Jose Sharks. Over the last 18 seasons, he’s racked up franchise scoring records, six All-Star game appearances, and two Olympic gold medals with Team Canada. He now lives outside of San Jose with his wife, their four sons, and Stanley and Jo—the two cats they famously rescued after Jo snuck onto the ice during a playoff game. Patrick kindly invited us to his home to talk about life as a professional athlete and play a little backyard hockey with the boys.
In 1997, you were drafted second overall in the NHL Draft by the San Jose Sharks. You were only a kid! If you could go back in time and talk to the 17-year-old Patrick Marleau, what advice would you give him? “Don’t be so hard on yourself.” I think that’s something I still need to tell myself now and then. I’ve always wanted to be the best I can be, and even this far into my career, there are still ups and downs, but I like to think I’m a little bit better at handling them now than when I came into the league as a kid. Over time you learn that things are going to work out if you put in the work. The Sharks travel more miles than any team in the league. How do you pass the time? In the hotel room, I’ll watch Netflix and TED Talks from time to time. I try to do a lot of Facetime with the family back home but that doesn’t always go so smoothly [laughs]. Things get pretty chaotic when you’re trying to Facetime with your wife and four young boys running around — I’m just another person that’s there watching on the screen. When I’m on the plane I like to use the downtime to read books.
Age: 37 Location: San Jose, CA Occupation: Forward, San Jose Sharks Patrick Recommends: Life Changing Book: The Monk Who Sold His Ferrari Hockey Hack: Ice bath between 2nd and 3rd intermission Favorite Huckberry Purchase: “Chop Your Own Wood” tee, Apollo Mocs
It’s a self-help book about self-awareness. It has a lot of great quotes about how to live your life and how to make the most out of it in different situations. I’ll often go back and read through my highlights — they’re a great reminder. I read a lot of nonfiction, and biographies — two favorites are Michael J. Fox’s and Andre Agassi’s.
the hotel room. We also wear compression pants or socks on the plane. As soon as we board it’s off with the suit and into the compression gear. Do you find that compression gear works? Does your body recover better? You know what? I don’t know if it’s a placebo effect or if it actually works, but I’ve been doing it for years now [laughs]. A lot of guys in the league swear by it. Being on the plane, the body swells up and the compression seems to help. With as much
Besides a good book, what other travel gear do you always pack? Now I take vitamins on the road, and some type of roller or bands to work out with in
Apollo Moc Meet one of Marleau’s favorite Huckberry purchases, Native’s sleek and stylish Apollo Moc, which may just be the perfect travel shoe.
$75
What book has changed your behavior the most? Probably The Monk Who Sold His Ferrari. Free Shipping & Free Returns
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The Everyday Short in Red and Activité Fitness Watch See page 17
as we travel, it’s about doing whatever we can to help with recovery. What do you think is the key to balancing home and work life, especially with so much travel? For me, I try and separate the two. If I have a bad day at the rink, I don’t bring it home with me. The biggest thing is just to be present wherever I am. When I’m at home, I’m not just a zombie sitting there thinking about hockey when I could be playing with the kids. I try to give them my full attention. That makes for better quality time, even though I might not get the quantity of time I’d like with being on the road. As a player, what was the highest pressure moment you’ve ever been in? How do you calm yourself in those big moments? The highest pressure moments I’ve ever been in would probably be overtime in the Finals of the Olympics on home soil in Vancouver, and in the Stanley Cup Final last year. In those moments it helps looking around, knowing that everybody else in that locker 10
room has the same goal, and that we’re all going through the same feelings and want to do our best. That gave me comfort in what I needed to do, knowing everybody else in that room was doing their best. You’re one of a few players who have played in over 1,400 NHL games. What do you think has been the key to your longevity and health? Probably good genetics and I’ve had a really great supporting cast with the trainers here throughout my career. They always bring new ideas to the forefront. Honestly, when I first came in guys weren’t taking vitamins every day or eating healthy. Its evolved over the years. More and more guys are turning to that healthier lifestyle. It helps players such as myself stay young, stay fit, and keep the fire burning. It’s about staying on top of all the injuries. Those little bumps and bruises—if you don’t take care of them they add up and turn into something major. Every player has little things they do away from the rink as well, like seeing a massage person from time to time. There are many
different types of massage now, like the cupping you saw at the Olympics. You go around and you try different things and you see what works for you and you apply it. Is there anything that’s become part of your routine that you were hesitant to try at first? There’s been a lot of things I’ve tried that you get funny looks from people, like, “You do what?!” [laughs] One thing that I do is I’ll go jump in a cold tub during intermission sometimes to either cool off, or sometimes if I do it between the second and third period, it makes me feel like I’m going back out for the start of the game. One last question: What is your favorite Huckberry purchase? I recently bought some pocket knives from you guys that I really like. I also love the t-shirts that say “Chop Your Own Wood” and “Be Dareful Out There.” And then those Apollo Moc shoes, too.
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If I have a bad day at the rink, I don’t bring it home with me Shop this Look
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Flint and Tinder makes rugged yet refined clothing for men who like their clothes like they like their whiskey: distilled from high quality ingredients, finely finished and masterfully crafted in America.
$68 2. All-American Jeans Made from Cone Mills denim, cut and sewn in San Francisco with a roomy yet tailored fit $98 3. 365 Pant Their 5-pocket design looks like your favorite pair of jeans, but they’re soft like chinos thanks to some stretch $98 1. Reversible French Terry Sweatshirt Two outfits in one: plush French Terry on inside, polished knit on outside
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best fitting shirts we’ve ever worn. The secret sauce? Premium USgrown Supima cotton combined with a new advanced knitting technique that creates a luxurious and airy knit. Meet the new Supima Air Knit Collection. 4. Supima Air Knit SS Tee
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10-Year Pullover Hoodie by Flint and Tinder in Oatmeal More colors available online
$89
Everyday Short
by Myles in Fog More colors available online
$58 14
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Verdine Baker
Manager, Crunch Fitness – Unofficial Mayor of San Francisco Instagram: @crunchgym
Strictly by the numbers, Verdine Baker is probably more well-liked than San Francisco’s actual mayor: during our interview he’s had to wave off at least ten people looking for some friendly small talk. The man talks to a ton of people — not just from eight years managing one of the city’s most popular gym chains, but because he just loves getting to know them. Growing up on the tiny Seychelles off the coast of Africa (sometimes called “the most beautiful islands on Earth”), he didn’t get to meet many, and it’s still what delights him the most. Like many great American successes, he ended up here by accident, when a promising career as a professional soccer player abruptly ended thanks to an injury during tryouts. In retrospect it doesn’t seem to phase him — nothing does — which makes us think that this soon-to-be father will make a damn good dad.
How’d you come to live in San Francisco? I grew up in the Seychelles. I was 11 when my parents separated and my dad moved to California, and I thought it would be a good idea to tag along. At this point I’ve lived in California longer than I’ve lived anywhere else. It makes sense that you know so many people. Part of my job is that I get access to a lot of people in San Francisco. But I’m also just really interested in people. People in Seychelles are just inquisitive in general, so I grew up being really friendly. I try to approach all conversations without any kind of agenda, and I think people see that genuine energy and are attracted to it. How long have you been at Crunch? Eight years. I got introduced to it as a member. I was spending a lot of time there working out and one of the trainers was like, “Hey, you’re here all the time already. Want a job?” I fell in love with helping people make real lifestyle changes. Wellness really helps people long term.
Age: 33 Location: San Francisco, CA Occupation: Senior General Manager, Crunch Gym Verdine Recommends: Podcast: The Pregnancy Dad Underrated Vacation Spot: California Central Coast Guilty Pleasure: Ice Cream, I’m a fat kid at heart Instagram to follow: @mistyonpointe. I found her while looking for strong female role models for my daughter
well physically, mentally, and emotionally are all important.
news or SportsCenter. Then I’ll either run, walk, or bike to work.
What do you think will be the next evolution in the fitness industry? Powering the grid through exercise and kinetic energy. I think we’ll be looking for a more sustainable and environmentallyminded approach to fitness and wellness.
What book has changed your behavior the most? Pre, the biography of Steve Prefontaine, who’s my favorite athlete of all time. “To give anything less than your best is to sacrifice the gift,” is something that I think about every day. It makes me want to be my best self to everyone.
Take me through your morning routine. Wake up at 6:30 a.m. Look at reports for work on my phone for ten minutes. Get up, make breakfast for myself and my wife. I’ll foam roll in the living room watching the
What’s your favorite Huckberry purchase? My Mission Workshop backpack. It’s the most functional piece of equipment I use every day.
Alex Bottle
Twists open. Easy to clean. Packs small. Meet the most well-designed water bottle on the planet.
$33
I like that you think of it as wellness, and not just about fitness. People can mistake being fit for being well. Fitness is a big part of wellness, but being Free Shipping & Free Returns
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Everyday Short Lightweight enough for workouts, durable enough for the outdoors, and stylish enough to wear with a button-down. The Everyday Short is 100% USA-made and the best active short we’ve ever owned.
$58
Two
$100
for at huckberry.com/myles
8 colors available
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Our Favorite Fitness Gifts 1. Gym Duffel bag by Aer. HiConsumption called it “The perfect gym bag” $165 2. Henry Low Trainer by YORK Athletics Mfg. Stylish trainers made by a 3rd-generation family-owned business $110 3. Activité Fitness Watch by Withings. Finally, a fitness tracker that doesn’t look like one $170 Shop all fitness gifts at Huckberry.com/athlete
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Yosemite Shirt
by Taylor Stitch in Blackwatch Plaid More colors available online
$125
365 Pant
by Flint and Tinder in Slate More colors available online
$98
Shop All Winter Flannels Huckberry.com/flannel
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Mike & Nick LaVecchia
Mike: Owner, Grain Surfboards – Nick: Artist, Photographer, Huckberry Ambassador Instagram: @grainsurfboards | @nick_lavecchia
The LaVecchia brothers grew up in New Jersey and both did a stint in Vermont, but it’s the rugged Maine coastline that the two now call home. Mike started Grain Surfboards to help surfers make their own boards from wood, and Nick has established himself as a hugely sought-after surf and coastal photographer whose work can be seen in countless blogs, magazines and sites around the world. And, of course, here at Huckberry, where he’s one of our ambassadors. We caught up with the Brothers LaVecchia to talk Maine and craft, two things that they find almost inseparable.
Ages: Mike 49, Nick 41 Location: Southern Maine The LaVecchias Recommend: Purchase Under $100: Mike: I have a thing for flannels. Nick: Glerups wool slippers. They’re like butter.
Go-To Gas Station Snack: Mike: Gummy Bears or 100 Grand Nick: Vegetarian Options?
What drew you guys to Maine? Mike: Honestly, it was really just surfing, straight up. When we moved here (eleven years ago) it wasn’t even a permanent thing. We told all our friends, we’d be back in the fall, but we never went back. Coastal Maine is something of a muse for you Nick. What is it that inspires you about this particular place? Nick: When we first moved down here I was very much shooting the surf stuff and the lifestyle, but I think I kind of found my place in Maine just because of the beauty of the coast and the fact that there’s four
very unique seasons, which for me is a must-have in my life. And the fact that this coast goes through such a drastic change from the summer to the winter. I’m a huge fanatic for extreme cold weather and I like to shoot in those conditions. There’s nobody around, so it’s kind of nice to have the place to yourself so to say. Nick some of your more recent work is a bit abstract right? Nick: Yeah the personal stuff is a little more abstract for sure. Over the last few years, I’ve gotten a little more focused in on the elements and what’s actually happening on
Explorer’s Cap
The hat we give to all Huckberry Ambassadors. Made in Seattle, and modeled after a 1950s MLB hat.
$40
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a more macro scale, as far as water texture and light and the rocks and the weather. How that changes seasonally has been my focus. People and surfing will always be a large part, but lately it’s getting pretty focused on the weather, and weather patterns, and moisture, and light and everything else. I want to be able to look back in 20 or 30 years and have a good clear picture of how this place has changed and what happens at certain times of the year. To me that’s what’s important about living somewhere, is really living there and seeing what’s happening. Nick, how do you approach the craft of photography? What advice do you share with aspiring photographers? Nick: I would first say be patient, and don’t just go out and shoot a million photos. It’s good to be constantly shooting, but just don’t go out and fire off hundreds of frames without giving it thought. Patience is key. I’m very selective of what I shoot. For me it’s really about watching what’s going on, whether it be people or the landscape or whatever, and just waiting for that moment you want to capture, and capturing it the right away. You don’t need to be making a million images around it to tell the story. 19
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Taylor Stitch
Outdoor Collection Proudly handmade in California 1. Rover Jacket Water-repellant and lined with 100% British Cotton Moleskin $298 2. Yosemite Shirt Made from the thickest, puppy-soft flannel that never pills and just gets better with age $125 3. Pack Pullover The perfect layering piece — highly breathable, warm, lightweight and easily packable $98 Shop the full collection at Huckberry.com/taylor-stitch
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Woolcloud Snap Shirt Jacket by Duckworth in Black Also available in Olive
Yosemite Shirt
by Taylor Stitch in Blackwatch Plaid More colors available online
$250
Mike, what’s the most important thing you teach people when making boards at Grain? Mike: There’s a lot of little things, but one of my favorite things is: Don’t sacrifice the good for the perfect. It’s really important to stay focused and pay attention to the details, but also know that this is something that you’re building with your hands, and it’s the first time you’ve ever done it. Recognize that nothing is ever going to be perfect. You know? We’ve never built a perfect surfboard. We joke about it. It’s great to be patient and go slow and pay attention to the details, but don’t get hung up on things. Accept that there are flaws, accept that whatever happens it will be ok. Mike: Yup, exactly. We taught a class in New Jersey, and this guy he built a board in a class, took him a while to get it glassed and everything so he could surf it. And just recently they were going on a family vacation down to the Jersey Shore. He loaded the board up, put it on his wife’s car, and he had four surfboards stacked up on the roof of the car. Free Shipping & Free Returns
$125
Oh no. Mike: Anyway, yeah you know the rest of the story. Everything, all four boards flew off the roof of the car and he said he didn’t see it happen, but he’s driving down the highway and he sees all the boards on the road. He said it looked like they were intact. He stopped and right when he was about to run out and get them, a truck literally goes and drives over all the boards. Oh man. Mike: He sent us a picture of his board that he built in our class and it was just in pieces. But amazingly, he said he was at peace with it all; that while he’d love to have the board back, he realized that the end of the product was just that — and end to the product, a thing we shouldn’t get too attached to. He said that making that board was the best part of the experience and that no one could take it away from him. Hearing that stuff gives me a real emotional feeling because that’s what it’s all about.
Bring The Outdoors Inside With museum-quality prints by Nick LaVecchia and other Huckberry Ambassadors — all printed and framed in California, and ready to hang. Shop all prints at Huckberry.com/prints
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For Her Morse Code Necklace Handcrafted in San Francisco, the turquoise gems and gold bronze beads on this necklace spell out “Love” in morse code and hang on a 14K gold-filled chain.
$48
For You Whiskey Peaks Rocks Glasses Set Featuring raised topographic impressions of four of America’s greatest mountains, these hand-blown crystal whiskey glasses will keep you inspired and sipping “on the rocks” whenever 5 o’clock calls.
Set of Four $70
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Texas Moleskin Shirt by Flint and Tinder in Coffee More colors available online
$89
All-American Jeans
by Flint and Tinder in Slim Tapered Also available in Straight Tapered
$98
6� Service Boot
by Chippewa in Crazyhorse More colors available online
$289 24
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Jonathan Ward CEO and Lead Designer, ICON 4X4 Instagram: @icon4x4
In 1996, Jonathan Ward and his wife Jamie started what would become the nation’s largest Land Cruiser Service center. Not long thereafter, the CEO of Toyota came knocking, and asked Jonathan to build three prototypes for the Japanese brand. One of them would ultimately become the 2007 Toyota FJ Cruiser, which got Jonathan thinking: what if he did his own take on the original Toyota Land Cruiser? How could he improve it, while staying true to its aesthetic and history? Jonathan decided to take on the challenge, and today, under the name ICON, he and his team are producing some of the most badass bespoke utility vehicles on the planet for a client list that spans from Jonathan Ive of Apple to Tom Hanks. We recently caught up with him in an ICON FJ40 in the hills above his office.
What are you world class at? I used to be sensitive to the fact that I have no formal training or degrees whatsoever. But over the years I’ve gained a deep confidence and respect for my natural perspective at design, and being lucky enough to manipulate that into a career has been kick ass. I say it too often but “respect your perspective” is my thing, for anyone doing anything, creating anything. Otherwise, you’re a ship without a sailor, just constantly reacting to what you think your customer wants or thinks they want. I’m like a MacGyver Jack-of-all-trades almost to a fault. Over the years I’ve gotten into painting, dyeing, CAD, sculpting, fine woodwork, sketching, painting — the list goes on and on. I don’t think I’m great at any of it but it’s helped me widen my understanding of design. What designers inspire you? Marc Newson is a favorite. He’s probably best known for his work at Apple, but he’s designed products across a wide range of industries — boats, furniture, home goods, spoons, pottery, fucking dish strainers! Everything he touches, you smell Newson — from the surface tension to the radius. Then you look into the product further, and “son of a bitch, it is.” He’s like a good jazz Free Shipping & Free Returns
sax player; you can hear his tone no matter how big the orchestra or what he’s playing, you know it’s that guy. Another favorite is Gordon Buehrig, a great automotive designer from the early days. He did all sorts of important work like the Duesenberg, Cord, and Auburn cars. He’s got a great look. And then for just being a freak in developing his own language and always going against the grain, I have to include Buckminster Fuller. It’s pretty wild to think that just from
Age: 45 Location: Chatsworth, CA Occupation: CEO of ICON 4x4 Jonathan Recommends: Netflix: Peaky Blinders Work Music: Zero 7 Book: Never Leave Good Enough Alone by Rayomd Loewy Guilty Pleasure: Caol Ila Scotch
studying a water drop, he pioneered airflow before there were wind tunnels to prove it was working. A true polymath, always following his nose. Which I think there’s a lot to be said for. I think especially in design that’s totally lacking today because, everyone has been run through a system based on whatever design school they went to. Everyone is sort of corralled into a singular perspective. Often their unique way of seeing shape and
The Air Boss
Flip through the Red Oxx Air Boss’ 700+ 5-star reviews and you’ll see “just incredible” and “the perfect carry- on bag.” Our co-founders swear by this bag, which is handmade in Montana by a veteran-owned company, and even shares parts with Jonathan’s ICON utility vehicles.
$255
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The lights? They’re the same ones used in the Mars Rover. The sun visors? From a Learjet. The latches securing the windshield? From a vintage commercial freezer door.
form is bred out of them — it’s like design schools seem to run more like an MBA program. Since you’re self-taught, what books have changed your behavior the most? Cradle To Cradle had a significant impact on me as a human, a consumer, a creator. It made me think through the life cycle of products and challenge the traditional cradle-to-the-grave approach of design and manufacturing. Not that we have every opportunity to apply this philosophy in what we do, but whenever we can, we do. It changed my perspective and is now a constant consideration. I also love Raymond Loewy’s autobiography, Never Leave Good Enough Alone. He’s the guy who actually coined the term “industrial designer.” It didn’t exist until he made it up one day when he had to put something on his business card. He designed the Air Force One logo, Concorde interior, Lucky Strike packaging, Studebaker cars et al. He’s a lunatic and proves that it’s okay to be a lunatic and to be obsessive compulsive 26
on the details, because the details are what matter. Ettore Bugatti’s biography and Napoleon Hills’ Think and Grow Rich are also up there. What’s a dream project you’d love to take on? I love the idea of alternative history — what if this happened, what if that hadn’t happened — and one of my favorite decades for design is the 1930s; specifically around ’37, when one of my favorite design languages, Streamline Moderne, hit its apex. It’s just beautiful. I wish I had been alive in that era. I’ve often thought: what if Streamline Moderne continued to evolve as a rich design language? What if the World War II hadn’t happened and the military industrial complex hadn’t corrupted product development into quantity trumping quality? Where would the Streamline Moderne design language have gone? Having even more fun with this, now what if Buckminster Fuller and the famed automobile designer Gordon Buehrig visited Howard Hughes while he was still
living in the Cabana in the Beverly Hill Hotels? I’m talking before Hughes went completely bat shit and moved to Vegas, but after he had built the H-1 Racer airplane. What if the three of them got together at Hughes’ Cabana one night and threw back one too many martinis? What would their napkin sketch look like? What car would Howard want them to design so he could take a Hollywood starlet out and impress her? It just became a funny list of rules and constraints to define a product which I’ve yet to talk anyone into building. Eventually, I’ll have to build it myself for myself because it’s just driving me nuts and keeping me awake at night. We can’t wait to see it.
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Luminox
P-38 Lightning GMT Packed with carefully duplicated details from its inspiration, the Lockheed P-38 Fighter, the Luminox P-38 Lightning is a stylish pilot’s watch that’s as eye-catching as it is functional. Plus, since Huckberry is an authorized Luminox retailer, every watch comes with an official 2-year warranty.
$320 Shop Our Favorite Watches Huckberry.com/watches
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Well
Flint and Tinder
Flannel-Lined Waxed Trucker Jacket Constructed from a weatherproof and ultra-durable Martexin 7 oz. waxed sailcloth, Flint and Tinder’s signature jacket is fully lined with a warm and handsome herringbone cotton flannel and will get better with every wear. Made in Los Angeles.
$198 28
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Worn
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Better with Age A selection of our favorite USA-made boots, worn by Huckberry 1. 6” Service Boot by Chippewa - Worn by Allied soldiers in both World Wars. Alex, Huckberry Designer $289 2. Yankee Wool-Lined Boot by Woolrich - From the longest continuously running U.S. wool mill. Michael, Huckberry Customer Team $275 3. Iron Ranger by Redwing - Built for Minnesota’s “Iron Range,” and triple-stitched for toughness. Johnny, Huckberry Photographer $320 Shop all boots at Huckberry.com/boots
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Supima Air Knit SS Polo
by Flint and Tinder in Oxblood More colors available online
$68 30
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Shop now at Huckberry.com
Kyle Kuehner 9-to-5er Turned Nocturnal Bread Baker Instagram: @kylekeen | @firebrandartisanbreads
Kyle Kuehner is a man after our own hearts – after quitting his desk job to pursue his passion, he landed a gig at Firebrand Artisan Breads in Oakland, CA. This bakery prides itself on old-school methods like shaping naturally-leavened loaves by hand in wood-fired ovens, which is exactly what you’d find Kyle doing if you happened to wander by Firebrand at, say, 3AM or so. While the rest of the world sleeps, Kyle is hard at work; he heads into the bakery at 8PM, works all night, and drives back home to Napa at 7AM, just in time to catch the sunrise – and some Zs.
Age: 31 Location: Napa, CA Occupation: Baker at Firebrand Artisan Breads Kyle Recommends: Netflix: Jaco Podcast: WTF by Mark Maron Lesser-Known App: White Noise Go-To Gas Station Snack: Good and Plenty. There’s usually plenty of them because no one likes them.
How did you get into baking bread? A few years ago, I was managing the academic department of a private school in downtown San Francisco, and basically just sat behind a desk. A coworker of mine brought in some bread that he made at home, and we started talking about it, and I got into it from there – I started baking at home with my own natural sourdough starter, and I fell in love with the process and the craft. I wanted to work with my hands, so I quit my job and started looking for a bakery that would be willing to take a chance on someone who had no professional bread baking experience. Firebrand was a dream come true, and is the only bakery I’ve ever worked at.
world. I’ll head up at sunset as the light’s pouring over the vineyards, with Tom Waits on the radio. What’s on the top of your bucket list? A personal meal prepared by Francis Mallmann on his private Patagonian island. Take me through your morning routine. Wake up at 3 pm. Drink coffee. Go for a run. Feed my sourdough starter. Get some writing done. Hopefully have a meal with my wife, and then head into work.
If you could live in another city or country, what would it be? Sweden. The people are incredibly gracious and kind, it’s such a beautiful country, and they have a lively bread culture and baking history. What’s your life motto? When asked what his advice for young writers was, author Jim Harrison would say, “More red wine and garlic.” I’m actively taking steps to apply that to my life whenever possible.
Do you collect anything? Vintage typewriters.
The most challenging part of working all night? Staying up through the night is easy because I’m constantly baking, shaping, and mixing. The hardest part is that my wife and I don’t get to go to bed together. How do you blow off steam or unwind? As a wedding present, my wife acquired her late grandfather’s 1984 Mercedes 380SL, named Cecilia. Every Friday, I’ll drive her up the Silverado Trail, which goes along the eastern side of the Napa Valley and has to be one of the most beautiful drives in the Free Shipping & Free Returns
Horween Leather Timex Chronograph See the whole collection at Huckberry.com/timex
$128 31
Give the gift of
Pizza
Uuni
2s Pizza Oven “The most gorgeous thing we’ve ever set fire to.” - Wired Magazine Cook up delicious, wood-fired pizza in your backyard with this award-winning pizza oven, which reaches 900° F and cooks 13’’ pizzas in 90 seconds flat.
$299 32
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Beer
Growlerwerks
uKeg 64oz Unless you’re Andre the Giant, dropping by a craft brewery and carrying a keg of your favorite beer home isn’t exactly on the table. Enter the uKeg, a double-wall vacuum insulated mini keg that keeps your beer ice cold and carbonated thanks to a CO2 regulator.
$139 Free Shipping & Free Returns
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Pack Pullover
by Taylor Stitch in Olive PolartecÂŽ Fleece Also available in Midnight
$98
365 Pant
by Flint and Tinder in Khaki More colors available online
$98 34
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Shop now at Huckberry.com
Chris Burkard
Photographer, Cold Water Surfer, Family Man, Huckberry Ambassador Instagram: @chrisburkard
Chris Burkard needs no introduction. Not only have we all seen his wanderlust-inspiring photos of far-flung places, but we’ve been inspired by them – inspired to travel, inspired to take better care of our wilderness, inspired to buy the ticket, take the ride. When he’s not chasing cold waves in remote locations, Burkard is home on California’s Central Coast with his family, where he spends his time practicing yoga, reading bedtime stories to his two young sons, and “not even looking at his camera.” (yeah, right)
Age: 30 Location: Pismo Beach, CA Occupation: Adventure Photographer Chris Recommends: Podcast: Dirtbag Diaries Underrated Vacation Spot: Aleutian Islands Lesser-Known App: PhotoPills, must-have for night photography
Guilty Pleasure: Flying first class
How did you get into photography? I was into art in high school, but I didn’t like the idea that my friends were out surfing and I was stuck somewhere inside with an easel. I had this dream of being in the mountains, in the ocean, of being able to make a difference somehow. When I was about 19, I picked up a camera and started chasing my friends at the beach, and I was like, “Holy cow – this is everything I want.” It wasn’t like I envisioned it becoming a career, but it allowed me to travel and to see the world through a different lens. So I put everything I had into it. You’ve talked about the clash between social media and protecting wilderness, and how education is the key to balancing those two. Is education a big element of your work? I never intended it to be, but yes. I’ll be the first to admit that I started to travel for purely selfish reasons – I was eager to get stamps in my passport and a paycheck. But as things have evolved in my career, I’ve learned that there’s a great amount of responsibility that comes with having almost three million people engage with me every day on all of my channels. So my message has changed over the years to a really conservation-based tone. I try Free Shipping & Free Returns
to speak out for places that can’t speak for themselves. Any must-have items you take on long flights? My favorite eye pillow. My noise-canceling Bose headphones. A headband to put over my eyes and ears. A really soft jacket. Some form of coconut oil. They’re all creature comforts. When I travel I’m full old man style; I have compression socks that I’ll put on and everything. How do you balance career with family life? Family is the most important thing to me.
It’s what keeps me grounded, and the fact that I’m working for something motivates me. That said, having to do both is really challenging. Sometimes it feels like I live two lives. But I’m so grateful for their support and to know that there’s a purpose behind the work. What do you believe to be true that very few people agree with you on? There are a lot of people out there who don’t want me to geotag, who don’t want me to talk about places that they consider private or their own. But my mindset is that
Puffy Blankets Made with the same stuff as high-end sleeping bags, these performance blankets from Rumpl are equally at home indoors or outside.
Starting at $99
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Reversible French Terry Sweatshirt
by Flint and Tinder in Olive Grey More colors available online
$68
if we want people to care about nature, we have to get them out into it. Even if they go there and take a selfie, at least they’re there, and hopefully that experience will inspire them to have more meaningful experiences later. The key to responsible tourism isn’t to keep the tourists in the tourist traps and the wilderness for ourselves. We need to get people off the grid and out into areas that aren’t overpopulated because that will give them a greater experience. Some people don’t want to share those places. But it’s really important to me to get people off the beaten path.
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How do you blow off steam or unwind? Yoga, climbing, and bodysurfing are a really big part of my life. Those are the three activities that keep me sane. What’s on the top of your bucket list? Visiting the Kuril Islands off the coast of Russia. This is one of the most remote and supposedly most beautiful island chains in the world, and there’s one particular island that has amazing potential for really good surf. It’s a volcanic caldera with a volcano in the center, so it has an incredibly unique landscape. You know when you look at an
image of a place and it visually calls to you? This place speaks to me. I need to see it. If you could live in another city or country, what would it be? Iceland. There are a couple different places I’d live – the town of Hofn, for example, or in the Westfjords. I’ve been to Iceland so many times and I’ve actually looked at real estate, so I’ve more than dreamt about living there.
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Outdoorsman Gifts for the
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1. Klettersack Inspired by early Swedish and Japanese alpine packs. Handmade in Colorado from 1000D CORDURAÂŽ $169 2. Forest Lantern Handsome vintage design updated with rechargeable batteries. Low-light mode glows 80+ hours $50 3. Blackwood Adventure Belt The ultimate, go-anywhere, always comfortable belt that stretches $26 4. Arctic Hunting Axe Handforged by Swedish craftsmen from reindeer antlers, local birchwood, and steel $193 Shop all outdoorsman gifts at Huckberry.com/outdoorsman
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Fool-Proof
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Our Favorite Pocket Knives 1. Japanese Brass Knife Handcrafted at a Japanese blade shop that’s been making knives since 1894 $40 2. Woolly Bone + Turquoise Yup. This Damascus knife’s handle is constructed with Woolly Mammoth Bone $190 3. The Chapter Knife The James Brand reimagined the classic single-blade folder, and the result is sleek as hell $275 Shop all pocket knives at Huckberry.com/knives
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Gifts
Timex
Horween Leather Collection Named by Esquire Magazine as one of the best accessories for men, these classic Timex faces are fit with a one-size-fits-all, timeless Chromexcel leather strap from Chicago’s famed Horween Leather tannery. Shop the collection at Huckberry.com/timex
Starting at $98 Free Shipping & Free Returns
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Explorer’s Shirt
by Taylor Stitch x Huckberry in Natural More colors available online
$125
Shop all Shirt Jackets Huckerry.com/shirt-jacket
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Shop now at Huckberry.com
Jamestown Revival Zach Chance and Jonathan Clay – Singer-Songwriters Instagram: @jamestownrevival
Since Jamestown Revival’s first album was named Singer-Songwriter Album of the Year by iTunes in 2014, Texans Zach Chance and Jonathan Clay have appeared in Rolling Stone and the Wall Street Journal, and played sold out shows across the country, including Bonnaroo, South by Southwest, and Coachella. The two childhood friends have earned their spurs the hard way, the right way, over the past few years — and have the loyal fan base to prove it. Earlier this fall, we spent a long weekend with Zach and Jonathan goofing around on motorcycles up in the San Juan Islands, and recently caught up with them to talk woodworking, pet snakes, and the success of their latest album drop, The Education Of A Wandering Man.
Ages: 31 Location: Austin, TX Jamestown Revival Recommends: Underrated Vacation Spot: Jonathan: Ozark back country Zach: Do people still go to Sandals resorts?
Guilty Pleasure: Jonathan: Ice cream. I would eat it 3 times a day if I could. Zach: Ditto, milkshakes for days and then maybe some Whitney Houston
Do you schedule time to write songs or do they come to you when they come? Zach: We’re always making mental notes and when we have time off and are focusing on a new record, Jon and I try and get together at least four days a week. Song writing is a craft and you have to keep your tools sharpened. Sometimes, there’s these divine moments where a song just starts pouring out. It’s like someone turned on a faucet for channelling something greater and you can’t write it down fast enough. Those moments are few and far between. We just try to be present and ready for when that time comes. Outside of music, who inspires you? Jonathan: I love building, tweaking, and creating. I’m currently chasing down the hobby of woodworking, and it consumes much of my free time. We spend a lot of time on airplanes, so I’ll spend the idle time on the tarmac pouring through the pages of Pete Korn’s woodworking books. When I get back home, I let the trial-and-error process of self teaching begin. What I like about woodworking is that it’s a lifelong pursuit. The more you learn, the more you realize you don’t know.
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What are your road trip essentials? Jonathan: A pocket knife, first and foremost. You never realize how much you’ll use it until you start keeping it with you every single day. We call it our uniform, and in the band of Jamestown Revival it’s a necessity. Zach: It’s like being knighted in the band. Once you get a pocket knife, you’re in. What book has changed your behavior the most? Zach: I probably sound like a broken record but, Louis L’Amour’s Education of a Wandering Man truly inspired me. And it’s obviously the name of our new album.
Moscow Mule Mugs 100% Copper
$40
What’s your life motto? Jonathan: I can build that. How do you unwind? Jonathan: The wilderness and the act of creating. Whether it’s catching a trail run through the green belt in my neighborhood, or spending a half hour in my garage to work on my current project, that is my therapy. If I can get a little of that in each day, it does wonders for me. What item is on the top of your bucket list? Jonathan: A mountain ranch with room to roam. Every time we drive through Colorado, Montana, Wyoming, etc, I quietly think to myself: that is the dream. Ironically, I’ll probably look back on my life 20 years from now and wish I could rewind to the very day that I answered these questions. To quote the late, great Robert J. Hastings: “Life must be lived as we go along. For the station will come soon enough.” What do you believe to be true that very few people agree with you on? Zach: Keith Richards is actually an alien & Pete Rose should be in the Hall of Fame.
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“The coziest indoor shoes money can buy”
Glerups Slippers Hailing from Denmark, Glerups are a house favorite here at Huckberry, and one of our favorite gifts to give during the holidays. Each pair is handcrafted from toasty 100% pure, natural wool, and naturally wick moisture from your feet so they’re always warm and dry. Shop the collection at Huckberry.com/glerups
Starting at $95 42
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Bourbon and Brown Sugar Candle
Woolrich x Huckberry Blankets
Delicious double-oaked bourbon and salted brown sugar
Handcrafted from 95% fine-grade soft wool in the longest
caramel scent. Handpoured in Virginia in small batches.
continuously running woolen mill in the U.S.
More scents available at Huckberry.com/candles
Exclusively at Huckberry.com/blankets
$30
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Starting at $135
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PAID EAST GREENVILLE, PA PERMIT NO.15
Movers, Shakers, and ICON 4x4 Makers For our Winter 2016 catalog, we caught up with some of the Huckberry community that inspires us on a daily basis. We hope they’ll inspire you too.
Chris Burkard Adventure Photographer and Huckberry Ambassador Wearing the Pack Pullover by Taylor Stitch, $98
and 365 Pant by Flint and Tinder, $98
Shop This Catalog
On The Cover
Online: Huckberry.com
Jonathan Ward, CEO & Lead Designer of
Phone: (855) 325-8998 from 8am to 6pm PT Mon - Fri
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ICON 4X4 wearing the Texas Moleskin Shirt $89 and All-American Jeans $98
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