HUGO Selected Works

P/ 10 - 10

SELECTED WORKS

HUGOUGAZ.COM DESIGN@HUGOUGAZ.COM [510] 734 2393

P/ 10 - 10

HUGOUGAZ.COM DESIGN@HUGOUGAZ.COM [510] 734 2393

HU GO

006

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

DESIGN

KEEPS

ME

MOVING

F O R W A R D.

As a designer, going from raw materials to a final product is my motivation to keep learning, working, and iterating. GO is a collection of selected work that reflects these personal journeys throughout my MFA. This collection of work represents my observations, discoveries, and interpretations and how I got from point A to point Z, working out everything in between, pushing through, and just going. This process is what keeps me in a constant state of motion, and what makes me excited about what the next step will bring.

007

FOR TH WHO PUS AND INS ME THRO

HE ONES SHED ME SPIRED OUGHOUT

HU GO

MFA

PORTFOLIO

S/

00 CONTENTS

010

SELECTED

WORKS

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HUGO

UGAZ

P/

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056—079

P/

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0 8 0 —1 0 3

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1 0 4 —1 2 7

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1 5 6 —17 9

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180 —203

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20 4 —223

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224 —253

008—031 TIME

CRUNCH

032—055 WATCH

FA S T

PAINT

FORWARD

LOOKING

A

DRY

BACK

DRIFT

1 2 8 —1 5 5 RUN

AWAY

SELF

SLOW

IN

M FA

A S S E M B LY

DOWN

THE

MOMENT

THESIS

011

HU GO

012

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:CASIO

CATEGORY:IDENTITY

01 10

PROJECT Nยบ 01

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013

HU GO

MFA

PORTFOLIO

OBJECTIVE Identify the essence of a dying or defunct brand, transform it into a new visual direction, and completely revive the brand by repositioning and expand­ing its identity and creating new extensions that open the brand to a whole new demographic.

COURSE

INSTRUCTOR

Nature of Identity

Hunter Wimmer

TITLE

AUDIENCE

Casio Technology

Techies & Innovators

T Y PEFACE

CATEG O RY

Geogrotesque & Sentinel

Identity & UI/UX

P/

01

TIME CRUNCH

APPROACH For years, Casio has been a manufacturing company that has created electronics used around the world. Headquartered in Japan, they built a reputation for being practical and helpful and were known for creating innovative technologies. Casio was re-envisioned to explore new areas of innovations meant to improve lifestyle and business technologies.

Focused on reliability and accessibility , Casio Technologies rebrands, itself to change how we live our lives. rebrandinnovation.com

014

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:CASIO

CATEGORY:IDENTITY

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PROJECT Nยบ 01

02

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04

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015

HU GO

016

MFA

PORTFOLIO

SELECTED

WORKS

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HUGO

UGAZ

PROJECT:CASIO

CATEGORY:IDENTITY

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PROJECT Nยบ 01

02

03

04

05

06

07

08

09

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017

HU GO

018

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:CASIO

CATEGORY:IDENTITY

01 10

PROJECT Nยบ 01

02

03

04

05

06

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08

09

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019

HU GO

020

MFA

PORTFOLIO

SELECTED

WORKS

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HUGO

UGAZ

PROJECT:CASIO

CATEGORY:IDENTITY

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PROJECT Nยบ 01

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021

HU GO

MFA

PORTFOLIO

X

CLEAR SPACE

3X

3X

2X

X

2X

X

½X

7½X

60� CLEAR SPACE

X

022

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:CASIO

CATEGORY:IDENTITY

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PROJECT Nยบ 01

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023

HU GO

024

MFA

PORTFOLIO

SELECTED

WORKS

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HUGO

UGAZ

PROJECT:CASIO

CATEGORY:IDENTITY

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PROJECT Nยบ 01

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05

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025

HU GO

026

MFA

PORTFOLIO

SELECTED

WORKS

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HUGO

UGAZ

PROJECT:CASIO

CATEGORY:IDENTITY

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PROJECT Nยบ 01

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027

HU GO

028

MFA

PORTFOLIO

SELECTED

WORKS

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HUGO

UGAZ

PROJECT:CASIO

CATEGORY:IDENTITY

01 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

029

HU GO

030

MFA

PORTFOLIO

SELECTED

WORKS

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HUGO

UGAZ

PROJECT:CASIO

CATEGORY:IDENTITY

01 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

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031

HU GO

032

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:CASIO

CATEGORY:IDENTITY

01 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

033

HU GO

034

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:CASIO

CATEGORY:IDENTITY

01 10

PROJECT Nยบ 01

02

03

04

05

06

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08

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10

035

HU GO

036

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:VINCI

CATEGORY:PACKAGING

02 10

PROJECT Nยบ 01

02

03

04

05

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037

HU GO

MFA

PORTFOLIO

OBJECTIVE To develop an original and exciting line of sustainable paint and packaging identity, without the conventional use of paint cans and other non-recyclable materials. The brand identity should be used to fashion a new line of products for a new market audience.

COURSE

INSTRUCTOR

Packaging Design

Thomas McNulty

TITLE

AUDIENCE

Vinci

Craftsmen

T Y PEFACE

CATEG O RY

Chronicle

Identity & Packaging

P/

02

WATCH PAINT DRY

APPROACH Targeting a niche community of innovators, Vinci is branded as a line of high-quality, sustainable paint inspired by Leonardo da Vinci's artistic and scientific innovations and studies. Grounded in history, culture, and experimentation, Vinci relies on quality and detail over anything else. Its identity represents an elegant and modern voice and is driven by a passion for exploring unique and rare colors found in nature that are unique to the brand. The packaging design relies on the company’s theme for high-quality handcrafted materials that place the user experience above anything else.

038

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:VINCI

CATEGORY:PACKAGING

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PROJECT Nยบ 01

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04

05

06

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08

09

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039

HU GO

040

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:VINCI

CATEGORY:PACKAGING

02 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

041

HU GO

042

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:VINCI

CATEGORY:PACKAGING

02 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

043

HU GO

044

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:VINCI

CATEGORY:PACKAGING

02 10

PROJECT Nยบ 01

02

03

04

05

06

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08

09

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045

HU GO

046

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:VINCI

CATEGORY:PACKAGING

02 10

PROJECT Nยบ 01

02

03

04

05

06

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09

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047

HU GO

048

MFA

PORTFOLIO

SELECTED

WORKS

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HUGO

UGAZ

PROJECT:VINCI

CATEGORY:PACKAGING

02 10

PROJECT Nยบ 01

02

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049

HU GO

050

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:VINCI

02 10

CATEGORY:PACKAGING

PROJECT Nยบ 01

02

03

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09

10

Inspired by Leonardo da Vinci finish

creates

3 gal

Non-Toxic

Matte

Zero VOC

Odorless

051

HU GO

052

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:VINCI

CATEGORY:PACKAGING

02 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

053

HU GO

054

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:VINCI

CATEGORY:PACKAGING

02 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

055

HU GO

056

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:VINCI

CATEGORY:PACKAGING

02 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

057

HU GO

058

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:VINCI

CATEGORY:PACKAGING

02 10

PROJECT Nยบ 01

02

03

04

05

06

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059

HU GO

060

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLICK

FORWARD

CATEGORY:UI/UX

03 10

PROJECT Nยบ 01

02

03

04

05

06

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09

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061

HU GO

MFA

PORTFOLIO

OBJECTIVE Create a concept and an IOS application based on a selected topic or interest, and apply UI/UX design and user experience principles and methodologies.

COURSE

INSTRUCTOR

Nature of Interaction

Bob Slote

TITLE

AUDIENCE

Flick Forward

Cinephiles

T Y PEFACE

CATEG O RY

Gotham

Identity & UI/UX

P/

03

FAST FORWARD

APPROACH Flick Forward focuses on changing how users interact with their video streaming services. The app functions as a universal search and brings all the tv shows and movies across all their apps and services in one place. Functioning as a funnel, it helps users look up tv shows and movies and connects them to their service provider without having them physically look up the program on each site. It allows the users to program their accounts to help keep all their shows and movies in one place.

062

SELECTED

WORKS

Ă—

HUGO

UGAZ

PROJECT:FLICK

FORWARD

CATEGORY:UI/UX

03 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

063

HU GO

064

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLICK

FORWARD

CATEGORY:UI/UX

03 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

065

HU GO

066

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLICK

FORWARD

CATEGORY:UI/UX

03 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

067

HU GO

068

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLICK

FORWARD

CATEGORY:UI/UX

03 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

069

HU GO

070

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLICK

FORWARD

CATEGORY:UI/UX

03 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

071

HU GO

072

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLICK

FORWARD

CATEGORY:UI/UX

03 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

073

HU GO

074

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLICK

FORWARD

CATEGORY:UI/UX

03 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

075

HU GO

076

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLICK

FORWARD

CATEGORY:UI/UX

03 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

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077

HU GO

078

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLICK

FORWARD

CATEGORY:UI/UX

03 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

079

HU GO

080

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLICK

FORWARD

CATEGORY:UI/UX

03 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

081

HU GO

082

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLICK

FORWARD

CATEGORY:UI/UX

03 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

083

HU GO

084

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:KINLINK

CATEGORY:IDENTITY

04 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

085

HU GO

MFA

PORTFOLIO

OBJECTIVE Create a case study on a topic of interest. Identify a problem and a target audience within this area and create deliverables with a viable solution to the problem. Document the process and generate a journal that details the design process and solution.

COURSE

INSTRUCTOR

Visual Thinking

Sandra Isla

TITLE

AUDIENCE

KinLink

Families

T Y PEFACE

CATEG O RY

Forza & Chaparral Pro

Identity, UI/UX, Packaging

P/

04

LOOKING BACK

APPROACH KinLink is meant to break the difficulty of gathering and finding personal and family health information. Through the use of wearable tech and mobile apps, it brings awareness and prevention, while still giving user the ability to link and record personal and family health information, identify risk for certain diseases, help physician recommend actions for reducing illness risk, track and record daily health, and give early warning signs to any hereditary and genetic diseases.

KinLink’s purpose is to help bring a clear understanding of the risks of developing certain health conditions.

086

SELECTED

WORKS

Ă—

HUGO

UGAZ

PROJECT:KINLINK

CATEGORY:IDENTITY

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PROJECT Nยบ 01

02

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05

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07

08

09

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087

HU GO

088

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:KINLINK

CATEGORY:IDENTITY

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PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

089

HU GO

090

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:KINLINK

CATEGORY:IDENTITY

04 10

PROJECT Nยบ 01

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03

04

05

06

07

08

09

10

091

HU GO

092

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:KINLINK

CATEGORY:IDENTITY

04 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

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093

HU GO

094

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:KINLINK

CATEGORY:IDENTITY

04 10

PROJECT Nยบ 01

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06

07

08

09

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095

HU GO

096

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:KINLINK

CATEGORY:IDENTITY

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PROJECT Nยบ 01

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097

HU GO

098

MFA

PORTFOLIO

SELECTED

WORKS

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HUGO

UGAZ

PROJECT:KINLINK

CATEGORY:IDENTITY

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PROJECT Nยบ 01

02

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04

05

06

07

08

09

10

099

HU GO

100

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:KINLINK

CATEGORY:IDENTITY

04 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

101

HU GO

102

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:KINLINK

CATEGORY:IDENTITY

04 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

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103

HU GO

104

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:KINLINK

CATEGORY:IDENTITY

04 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

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105

HU GO

106

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:KINLINK

CATEGORY:IDENTITY

04 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

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107

HU GO

108

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:LANDS

END

CATEGORY:PUBLICATION

05 10

PROJECT Nยบ 01

02

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04

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HU GO

MFA

PORTFOLIO

OBJECTIVE Design a book that tells a chronological story about an event. The book should describe what we see, touch, or experience in detail and must be recorded both in writing and photography.

COURSE

INSTRUCTOR

Experimental Typography

Stan Zienka

TITLE

AUDIENCE

Lands End

Lost Souls

T Y PEFACE

CATEG O RY

Surveyor & Gotham

Publication & Photography

P/

05 A DRIFT

APPROACH Lands End concept book is based on a day hike through San Francisco’s coastal trail park at Lands End. The narrative of the book takes place on an extremely foggy day and is told in a first person narrative that depicts a recurring nightmare that is happening due to fear.

The idea behind the book is about getting lost in a nightmare filled with fear and paranoia and is recorded by breath count, steps, time, miles, and startled moments.

110

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:LANDS

END

CATEGORY:PUBLICATION

05 10

PROJECT Nยบ 01

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04

05

06

07

08

09

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111

HU GO

112

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:LANDS

END

CATEGORY:PUBLICATION

05 10

PROJECT Nยบ 01

02

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04

05

06

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08

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113

HU GO

114

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:LANDS

END

CATEGORY:PUBLICATION

05 10

PROJECT Nยบ 01

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03

04

05

06

07

08

09

10

115

HU GO

116

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:LANDS

END

CATEGORY:PUBLICATION

05 10

PROJECT Nยบ 01

02

03

04

05

06

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08

09

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117

HU GO

118

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:LANDS

END

CATEGORY:PUBLICATION

05 10

PROJECT Nยบ 01

02

03

04

05

06

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08

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119

HU GO

120

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:LANDS

END

CATEGORY:PUBLICATION

05 10

PROJECT Nยบ 01

02

03

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05

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07

08

09

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121

HU GO

122

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:LANDS

END

CATEGORY:PUBLICATION

05 10

PROJECT Nยบ 01

02

03

04

05

06

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08

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HU GO

124

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:LANDS

END

CATEGORY:PUBLICATION

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PROJECT Nยบ 01

02

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04

05

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125

HU GO

126

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:LANDS

END

CATEGORY:PUBLICATION

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PROJECT Nยบ 01

02

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04

05

06

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08

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127

HU GO

128

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:LANDS

END

CATEGORY:PUBLICATION

05 10

PROJECT Nยบ 01

02

03

04

05

06

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08

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129

HU GO

130

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:LANDS

END

CATEGORY:PUBLICATION

05 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

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131

HU GO

132

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLAWED

CATEGORY:IDENTITY

06 10

PROJECT Nยบ 01

02

03

04

05

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133

HU GO

MFA

PORTFOLIO

OBJECTIVE Generate, design, and produce all the deliverables and collateral for a film festival dedicated to a chosen movie director. Find a common thread that appears in the director’s body of work and conceptualize a design aesthetic that brings it to life.

COURSE

INSTRUCTOR

Integrated Communication

Hunter Wimmer

TITLE

AUDIENCE

Flawed Film Festival

Dysfunctional Men

T Y PEFACE

CATEG O RY

Din, Public Gothic Square

Identity, UI/UX, Packaging

P/

06 RUN AWAY

APPROACH P.T. Anderson’s films need no better introduction than the likes of “Magnolia,” “Boogie Nights,” or “There Will Be Blood”. Anderson has made films in a number of genres, focused on loneliness and family dynamics. With his usual trademarks of long takes and emphatic use of music, Anderson veers from art house experimentation to old fashioned melodrama to profound philosophical inquiry to kinetic violence and dirty sex. Flawed Film Festival is based on the selected films of P.T. Anderson. The festival was based on the concept of characters with dysfunctional family relationships that lead to addiction, desperation, and isolation due to their separation from their parental figures. flawedfilmfestival.com

134

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLAWED

CATEGORY:IDENTITY

06 10

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

135

HU GO

136

MFA

PORTFOLIO

SELECTED

WORKS

×

HUGO

UGAZ

PROJECT:FLAWED

CATEGORY:IDENTITY

06 10

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OBJECTIVE Create a comprehensive book on the future of a random, well-researched, topic. Experiment with designing various typographic layouts that builds off of the assumption that the future holds no boundaries for the possible evolution of the topic.

COURSE

INSTRUCTOR

Type System

David Hake

TITLE

AUDIENCE

Reality Distorted

Architects

T Y PEFACE

CATEG O RY

Tungsten, Gotham, Chaparral

Publication

P/

07

SELF ASSEMBLY

APPROACH The future of 3D printing was the topic assigned. I selected articles and photography around the concepts of architecture and the evolution of 3D to 4D printing. I looked into how 4D printed objects would assemble themselves and function like a strand of DNA and have the ability to transform into any shape and size, and focused on how printed technologies affect design and how we live in the future.

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DISTORTED

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07 10

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DISTORTED

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07 10

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DISTORTED

CATEGORY:PUBLICATION

07 10

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PORTFOLIO

WHAT IS 3D PRINTING? 3D Printing, as the name suggests, is a process wherein a solid three-dimensional object is printed layer by layer from raw material, which could potentially lead to a whole new era in printed manufacturing. The process is also known as additive manufacturing or desktop fabrication.

PLASTIC IN 3D PRINTING In terms of raw materials that are put into the printing system to create the 3D objects, there seem to be relatively few limitations on what can be used.

Currently, plastics are the most widely used materials in additive manufacturing, and the important ones are listed below: Acrylonitile Butadiene Styrene (ABS) Polylactic Acid (PLA) Polyvinyl Alcohol (PVA) Polycarbonate (PC) Polylactic Acid (SOFT PLA) METALS USED TO PRINT 3D OBJECTS The Materials Science fraternity will also be very interested in 3D printing for the range of possibilities involving metals. Some of the metals used in 3D printing range from: Steel

Gold

Brass

Copper

Titanium

Silver

Bronze

Aluminium

OTHER MATERIALS USED TO PRINT 3D OBJECTS A wide range of other manufacturing materials can be used for 3D printing that include Polyamide, Alumide, Nylon, Glass-filled Polyamide, Epoxy Resins, Wax, and Photopolymers.

Mentioned above, there appears to be few limits on to what these materials can be used for additive manufacturing. Some of the more unusual materials that have been used and can be found to print well as 3D printer materials are detailed below: Chocolate

Glass

Bio-Ink

Medication

Bone Material

Skin

Objet Digital Material Objet Tango Family Hot Glue Full Color Sandstone

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PROJECT:REALITY

DISTORTED

A three-dimensional design is created on a software program.

Content Development

PROJECT Nº

STEP_01

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01

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Outline Draft

06

Review Revise

07

Refine Final

08

09

STEP_02—03 Content Approved

STEP_04 Manufacture

Then saved in STL format in accordance to the printer. Once saved it is sent to the

10

3D printer.

The design is then printed layer by layer to fabricate a real object. Several specific technologies used for 3D printing include: Selective laser sintering (SLS) Fused deposition modeling (FDM) Stereolithography (SLA)

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SANTOS

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OBJECTIVE Leverage a visual vernacular by designing a complete brand system with at least three levels of information and a complete set of deliverables that respond to a found and redrawn hand written sign.

COURSE

INSTRUCTOR

Visual Literacy

Hunter Wimmer

TITLE

AUDIENCE

Rey Santo

Foodies & Wine Enthusiasts

T Y PEFACE

CATEG O RY

Caslon & Akzidenz Grotesk

Identity, Publication, Packaging

P/

08 SLOW DOWN

APPROACH The sign that I found was a handwritten rendition price tag of a bottle of Rey Santo wine at a local super market located in Berkeley California.

The sign had three clear levels of information: describing the wine’s background and history; providing simple food pairings; and selling the wine. With these three intentions in mind, I decided to rebrand and reposition the wine as a family owned business, highlighting its background and history, while at the same time giving it a modern look and feel to appeal to the consumers of the local market and thus achieve a higher selling goal.

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SANTOS

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SANTOS

CATEGORY:IDENTITY

08 10

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PROJECT:REY

SANTOS

CATEGORY:IDENTITY

08 10

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PROJECT:REY

SANTOS

CATEGORY:IDENTITY

08 10

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UGAZ

PROJECT:REY

SANTOS

CATEGORY:IDENTITY

08 10

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PROJECT:REY

SANTOS

CATEGORY:IDENTITY

08 10

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SANTOS

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SANTOS

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PROJECT:BANG

BANG

CATEGORY:POSTER

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OBJECTIVE Develop a rationale for interpreting and expressing a music piece through typography, imagery, and layout. Gather ideas, emotions, and visuals that would be associated with the chosen song. Then project the visuals onto various surfaces to create an analog and multi-dimensional design solution without initial use of software.

COURSE

INSTRUCTOR

Type Experiments

Stan Zienka

TITLE

AUDIENCE

Bang Bang

The Heartbreakers & Heartbroken

T Y PEFACE

CATEG O RY

Ranger, Vitesse, Tungsten

Poster

P/

09

IN THE MOMENT

APPROACH I chose Will.I.Am’s song Bang Bang. Produced for the Great Gatsby soundtrack. This song is a hybrid of 1920’s flapper style music with a mixture of modern hip-hop and dance. Interpreting it as a satirical story of a man who has been shot down by the woman he loves, I chose a variety of typefaces and visuals to represent the different stages of heartbreaking ache and stupid love: the fun and the sad.

The imagery used to create the analogous poster conveyed the feeling of satirical loss and desperation in heartache.

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BANG

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BANG

CATEGORY:POSTER

09 10

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UGAZ

PROJECT:BANG

BANG

CATEGORY:POSTER

09 10

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PROJECT:BANG

BANG

CATEGORY:POSTER

09 10

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PROJECT:BANG

BANG

CATEGORY:POSTER

09 10

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PROJECT:BANG

BANG

CATEGORY:POSTER

09 10

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PROJECT:BANG

BANG

CATEGORY:POSTER

09 10

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PROJECT:BANG

BANG

CATEGORY:POSTER

09 10

PROJECT Nยบ 01

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PROJECT:BANG

BANG

CATEGORY:POSTER

09 10

PROJECT Nยบ 01

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UGAZ

PROJECT:PREP365

CATEGORY:IDENTITY

10 10

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PORTFOLIO

OBJECTIVE A master's thesis project is a year-long exploration of a chosen topic that identifies and aims to provide a viable graphic solution to a specific problem in the world around us. The thesis process involves the identification of a problem and an audience, conducting research, distilling of information, analyzing strategies, and developing a solution through a design approach.

COURSE

INSTRUCTORS

Thesis Development

Phil Hamlett, Bob Slote,

I, II, III

Sandra Isla, Jeremy Stout

TITLE

AUDIENCE

Prep365

Families 35 — 45

T Y PEFACE

CATEG O RY

Core Sans D

Identity, UI/UX, Packaging

P/

10

MFA THESIS

APPROACH While reading about different natural disasters going on around the world, I found out that four out of five Americans are now unknowingly living in counties that have been declared federal disaster areas. This statistic surprised me and made me wonder how graphic design could help ease the process of disaster preparation for families so that when emergencies arise there are fewer casualties and faster recoveries.

To help alleviate this problem I created Prep365, a hub for emergency preparedness that helps remove the obstacles for individuals to prepare for any natural disaster, making them and their families safer when emergencies arise. Prep365 gives families the ability to plan with their loved ones in mind, build personalized kits, and connect with their communities. prep365.org

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UGAZ

PROJECT:PREP365

CATEGORY:IDENTITY

10 10

PROJECT Nยบ 01

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06

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10

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PROJECT:PREP365

CATEGORY:IDENTITY

10 10

PROJECT Nยบ 01

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08

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10

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PROJECT:PREP365

10 10

CATEGORY:IDENTITY

PROJECT Nยบ 01

02

03

04

05

06

07

08

09

10

Strategy PREP365 Website

PREP365 App

PREP365 Kit 235

HU GO

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CATEGORY:IDENTITY

10 10

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2¹⁄4X

2X

¹⁄2 X

3⁄4 X

2¹⁄4X

3⁄4 X

3⁄4 X 23⁄4 X

¹⁄4 X

3⁄4 X

¹⁄4 X

X ¹⁄2 X X

25X

72° ¹⁄4 X

13⁄4 X

4¹⁄4 X

¹⁄2 X

¹⁄4 X

3X

X

93⁄4 X

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10 10

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PROJECT:PREP365

CATEGORY:IDENTITY

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PROJECT:PREP365

CATEGORY:IDENTITY

10 10

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PROJECT:PREP365

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10 10

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PROJECT:PREP365

CATEGORY:IDENTITY

10 10

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UGAZ

PROJECT:PREP365

CATEGORY:IDENTITY

10 10

PROJECT Nยบ 01

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UGAZ

PROJECT:PREP365

CATEGORY:IDENTITY

10 10

PROJECT Nยบ 01

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UGAZ

PROJECT:PREP365

CATEGORY:IDENTITY

10 10

PROJECT Nยบ 01

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PROJECT:PREP365

CATEGORY:IDENTITY

10 10

PROJECT Nยบ 01

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THANK 258

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A

MI

FA MILI A

Gracias por su amor y apoyo incondicional, no hubiera llegado a donde estoy sin ustedes. A mis padres, María y Oscar, a quienes amo y agradezco por todo lo que han hecho por mi. No pasa un solo día que no me sienta agradecido y bendecido por tenerlos como padres y ejemplos a seguir. To my brother, Oscar, who once said to me, “You just got to do it.” Thank you for those inspirational words and those nights where we would "discuss" the importance of communication.

TO

MY

TWIN

Adriana, you have been my best friend since Kilgore's class, and since then you have been my partner in crime, you are my twin, you are family and my best friend. We have spent endless hours working, printing, arguing, laughing, and drinking cafecitos. You have inspired me, taught me, and pushed me to be a meticulous

K YOU

designer. You taught me the importance of true small caps and what real coffee is supposed to be. I will never forget everything you have done for me. Thank you for always being there when I needed you! We did it!

TO

MY

FRIENDS

To those I have neglected over the past few years. I want to thank each and every one of you for always being there for me no matter how often I disappeared. I want to thank Marbel for helping me make the big leap into my master's, thanks for the love and inspiration.

Melissa, for sticking by me throughout all these years and giving me the opportunity fall in love with graphic design. Jason, for being a great business partner and dealing with my annoying design needs. Andrea and Gabi thank you for all the love that you have given me throughout these years. And last but not least, Anna, Adnan, Mehgan and Simi thank you all for always being there for me no matter how much life got in the way.

For all those who have survived the Academy, Amal, Jayeeta, Alberto, Lee, Fin, Yu, Andrea, and Xuan. Each of you has inspired me in different ways to be a better designer. Thanks for all the memories. This journey would not have been the same without you.

TO

MY

INSTRUCTORS

Thank you to all my professors during this journey, Mary Scott, Phil Hamlett, Hunter Wimmer, Sandra Isla, Tom McNulty, Stan Zienka, Michael Kilgore, Jeremy Stout, David Hake, John Nettleton, and Bob Slote. Each one of you has pushed me to be the designer I am today.

Thank you for all the guidance, passion, and inspiration you have given me.

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SCHOOL Academy of Art University School of Graphic Design, MFA 79 New Montgomery St. San Francisco, CA 94105 COURSE Graduate Portfolio INSTRUCTOR Mary Scott

PRINTER Giant Horse 1336 San Mateo Ave. San Francisco, CA 94080 HUGO

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