P/ 10 - 10
SELECTED WORKS
HUGOUGAZ.COM DESIGN@HUGOUGAZ.COM [510] 734 2393
P/ 10 - 10
HUGOUGAZ.COM DESIGN@HUGOUGAZ.COM [510] 734 2393
HU GO
006
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
DESIGN
KEEPS
ME
MOVING
F O R W A R D.
As a designer, going from raw materials to a final product is my motivation to keep learning, working, and iterating. GO is a collection of selected work that reflects these personal journeys throughout my MFA. This collection of work represents my observations, discoveries, and interpretations and how I got from point A to point Z, working out everything in between, pushing through, and just going. This process is what keeps me in a constant state of motion, and what makes me excited about what the next step will bring.
007
FOR TH WHO PUS AND INS ME THRO
HE ONES SHED ME SPIRED OUGHOUT
HU GO
MFA
PORTFOLIO
S/
00 CONTENTS
010
SELECTED
WORKS
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HUGO
UGAZ
P/
01
P/
02
P/
03
056—079
P/
04
0 8 0 —1 0 3
P/
05
1 0 4 —1 2 7
P/
06
P/
07
1 5 6 —17 9
P/
08
180 —203
P/
09
20 4 —223
P/
10
224 —253
008—031 TIME
CRUNCH
032—055 WATCH
FA S T
PAINT
FORWARD
LOOKING
A
DRY
BACK
DRIFT
1 2 8 —1 5 5 RUN
AWAY
SELF
SLOW
IN
M FA
A S S E M B LY
DOWN
THE
MOMENT
THESIS
011
HU GO
012
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:CASIO
CATEGORY:IDENTITY
01 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
013
HU GO
MFA
PORTFOLIO
OBJECTIVE Identify the essence of a dying or defunct brand, transform it into a new visual direction, and completely revive the brand by repositioning and expanding its identity and creating new extensions that open the brand to a whole new demographic. COURSE
INSTRUCTOR
Nature of Identity
Hunter Wimmer
TITLE
AUDIENCE
Casio Technology
Techies & Innovators
T Y PEFACE
CATEG O RY
Geogrotesque & Sentinel
Identity & UI/UX
P/
01
TIME CRUNCH
APPROACH For years, Casio has been a manufacturing company that has created electronics used around the world. Headquartered in Japan, they built a reputation for being practical and helpful and were known for creating innovative technologies. Casio was re-envisioned to explore new areas of innovations meant to improve lifestyle and business technologies. Focused on reliability and accessibility , Casio Technologies rebrands, itself to change how we live our lives. rebrandinnovation.com
014
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:CASIO
CATEGORY:IDENTITY
01 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
015
HU GO
016
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:CASIO
CATEGORY:IDENTITY
01 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
017
HU GO
018
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:CASIO
CATEGORY:IDENTITY
01 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
019
HU GO
020
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:CASIO
CATEGORY:IDENTITY
01 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
021
HU GO
MFA
PORTFOLIO
X
CLEAR SPACE
3X
3X
2X
X
2X
X
½X
7½X
60� CLEAR SPACE
X
022
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:CASIO
CATEGORY:IDENTITY
01 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
023
HU GO
024
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:CASIO
CATEGORY:IDENTITY
01 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
025
HU GO
026
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:CASIO
CATEGORY:IDENTITY
01 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
027
HU GO
028
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:CASIO
CATEGORY:IDENTITY
01 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
029
HU GO
030
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:CASIO
CATEGORY:IDENTITY
01 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
031
HU GO
032
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:CASIO
CATEGORY:IDENTITY
01 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
033
HU GO
034
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:CASIO
CATEGORY:IDENTITY
01 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
035
HU GO
036
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:VINCI
CATEGORY:PACKAGING
02 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
037
HU GO
MFA
PORTFOLIO
OBJECTIVE To develop an original and exciting line of sustainable paint and packaging identity, without the conventional use of paint cans and other non-recyclable materials. The brand identity should be used to fashion a new line of products for a new market audience. COURSE
INSTRUCTOR
Packaging Design
Thomas McNulty
TITLE
AUDIENCE
Vinci
Craftsmen
T Y PEFACE
CATEG O RY
Chronicle
Identity & Packaging
P/
02
WATCH PAINT DRY
APPROACH Targeting a niche community of innovators, Vinci is branded as a line of high-quality, sustainable paint inspired by Leonardo da Vinci's artistic and scientific innovations and studies. Grounded in history, culture, and experimentation, Vinci relies on quality and detail over anything else. Its identity represents an elegant and modern voice and is driven by a passion for exploring unique and rare colors found in nature that are unique to the brand. The packaging design relies on the company’s theme for high-quality handcrafted materials that place the user experience above anything else.
038
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:VINCI
CATEGORY:PACKAGING
02 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
039
HU GO
040
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:VINCI
CATEGORY:PACKAGING
02 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
041
HU GO
042
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:VINCI
CATEGORY:PACKAGING
02 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
043
HU GO
044
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:VINCI
CATEGORY:PACKAGING
02 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
045
HU GO
046
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:VINCI
CATEGORY:PACKAGING
02 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
047
HU GO
048
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:VINCI
CATEGORY:PACKAGING
02 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
049
HU GO
050
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:VINCI
02 10
CATEGORY:PACKAGING
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
Inspired by Leonardo da Vinci finish
creates
3 gal
Non-Toxic
Matte
Zero VOC
Odorless
051
HU GO
052
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:VINCI
CATEGORY:PACKAGING
02 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
053
HU GO
054
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:VINCI
CATEGORY:PACKAGING
02 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
055
HU GO
056
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:VINCI
CATEGORY:PACKAGING
02 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
057
HU GO
058
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:VINCI
CATEGORY:PACKAGING
02 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
059
HU GO
060
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLICK
FORWARD
CATEGORY:UI/UX
03 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
061
HU GO
MFA
PORTFOLIO
OBJECTIVE Create a concept and an IOS application based on a selected topic or interest, and apply UI/UX design and user experience principles and methodologies. COURSE
INSTRUCTOR
Nature of Interaction
Bob Slote
TITLE
AUDIENCE
Flick Forward
Cinephiles
T Y PEFACE
CATEG O RY
Gotham
Identity & UI/UX
P/
03
FAST FORWARD
APPROACH Flick Forward focuses on changing how users interact with their video streaming services. The app functions as a universal search and brings all the tv shows and movies across all their apps and services in one place. Functioning as a funnel, it helps users look up tv shows and movies and connects them to their service provider without having them physically look up the program on each site. It allows the users to program their accounts to help keep all their shows and movies in one place.
062
SELECTED
WORKS
Ă—
HUGO
UGAZ
PROJECT:FLICK
FORWARD
CATEGORY:UI/UX
03 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
063
HU GO
064
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLICK
FORWARD
CATEGORY:UI/UX
03 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
065
HU GO
066
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLICK
FORWARD
CATEGORY:UI/UX
03 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
067
HU GO
068
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLICK
FORWARD
CATEGORY:UI/UX
03 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
069
HU GO
070
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLICK
FORWARD
CATEGORY:UI/UX
03 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
071
HU GO
072
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLICK
FORWARD
CATEGORY:UI/UX
03 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
073
HU GO
074
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLICK
FORWARD
CATEGORY:UI/UX
03 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
075
HU GO
076
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLICK
FORWARD
CATEGORY:UI/UX
03 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
077
HU GO
078
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLICK
FORWARD
CATEGORY:UI/UX
03 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
079
HU GO
080
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLICK
FORWARD
CATEGORY:UI/UX
03 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
081
HU GO
082
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLICK
FORWARD
CATEGORY:UI/UX
03 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
083
HU GO
084
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:KINLINK
CATEGORY:IDENTITY
04 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
085
HU GO
MFA
PORTFOLIO
OBJECTIVE Create a case study on a topic of interest. Identify a problem and a target audience within this area and create deliverables with a viable solution to the problem. Document the process and generate a journal that details the design process and solution. COURSE
INSTRUCTOR
Visual Thinking
Sandra Isla
TITLE
AUDIENCE
KinLink
Families
T Y PEFACE
CATEG O RY
Forza & Chaparral Pro
Identity, UI/UX, Packaging
P/
04
LOOKING BACK
APPROACH KinLink is meant to break the difficulty of gathering and finding personal and family health information. Through the use of wearable tech and mobile apps, it brings awareness and prevention, while still giving user the ability to link and record personal and family health information, identify risk for certain diseases, help physician recommend actions for reducing illness risk, track and record daily health, and give early warning signs to any hereditary and genetic diseases. KinLink’s purpose is to help bring a clear understanding of the risks of developing certain health conditions.
086
SELECTED
WORKS
Ă—
HUGO
UGAZ
PROJECT:KINLINK
CATEGORY:IDENTITY
04 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
087
HU GO
088
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:KINLINK
CATEGORY:IDENTITY
04 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
089
HU GO
090
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:KINLINK
CATEGORY:IDENTITY
04 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
091
HU GO
092
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:KINLINK
CATEGORY:IDENTITY
04 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
093
HU GO
094
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:KINLINK
CATEGORY:IDENTITY
04 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
095
HU GO
096
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:KINLINK
CATEGORY:IDENTITY
04 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
097
HU GO
098
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:KINLINK
CATEGORY:IDENTITY
04 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
099
HU GO
100
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:KINLINK
CATEGORY:IDENTITY
04 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
101
HU GO
102
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:KINLINK
CATEGORY:IDENTITY
04 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
103
HU GO
104
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:KINLINK
CATEGORY:IDENTITY
04 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
105
HU GO
106
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:KINLINK
CATEGORY:IDENTITY
04 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
107
HU GO
108
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:LANDS
END
CATEGORY:PUBLICATION
05 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
109
HU GO
MFA
PORTFOLIO
OBJECTIVE Design a book that tells a chronological story about an event. The book should describe what we see, touch, or experience in detail and must be recorded both in writing and photography. COURSE
INSTRUCTOR
Experimental Typography
Stan Zienka
TITLE
AUDIENCE
Lands End
Lost Souls
T Y PEFACE
CATEG O RY
Surveyor & Gotham
Publication & Photography
P/
05 A DRIFT
APPROACH Lands End concept book is based on a day hike through San Francisco’s coastal trail park at Lands End. The narrative of the book takes place on an extremely foggy day and is told in a first person narrative that depicts a recurring nightmare that is happening due to fear. The idea behind the book is about getting lost in a nightmare filled with fear and paranoia and is recorded by breath count, steps, time, miles, and startled moments.
110
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:LANDS
END
CATEGORY:PUBLICATION
05 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
111
HU GO
112
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:LANDS
END
CATEGORY:PUBLICATION
05 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
113
HU GO
114
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:LANDS
END
CATEGORY:PUBLICATION
05 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
115
HU GO
116
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:LANDS
END
CATEGORY:PUBLICATION
05 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
117
HU GO
118
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:LANDS
END
CATEGORY:PUBLICATION
05 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
119
HU GO
120
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:LANDS
END
CATEGORY:PUBLICATION
05 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
121
HU GO
122
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:LANDS
END
CATEGORY:PUBLICATION
05 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
123
HU GO
124
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:LANDS
END
CATEGORY:PUBLICATION
05 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
125
HU GO
126
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:LANDS
END
CATEGORY:PUBLICATION
05 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
127
HU GO
128
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:LANDS
END
CATEGORY:PUBLICATION
05 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
129
HU GO
130
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:LANDS
END
CATEGORY:PUBLICATION
05 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
131
HU GO
132
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLAWED
CATEGORY:IDENTITY
06 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
133
HU GO
MFA
PORTFOLIO
OBJECTIVE Generate, design, and produce all the deliverables and collateral for a film festival dedicated to a chosen movie director. Find a common thread that appears in the director’s body of work and conceptualize a design aesthetic that brings it to life. COURSE
INSTRUCTOR
Integrated Communication
Hunter Wimmer
TITLE
AUDIENCE
Flawed Film Festival
Dysfunctional Men
T Y PEFACE
CATEG O RY
Din, Public Gothic Square
Identity, UI/UX, Packaging
P/
06 RUN AWAY
APPROACH P.T. Anderson’s films need no better introduction than the likes of “Magnolia,” “Boogie Nights,” or “There Will Be Blood”. Anderson has made films in a number of genres, focused on loneliness and family dynamics. With his usual trademarks of long takes and emphatic use of music, Anderson veers from art house experimentation to old fashioned melodrama to profound philosophical inquiry to kinetic violence and dirty sex. Flawed Film Festival is based on the selected films of P.T. Anderson. The festival was based on the concept of characters with dysfunctional family relationships that lead to addiction, desperation, and isolation due to their separation from their parental figures. flawedfilmfestival.com
134
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLAWED
CATEGORY:IDENTITY
06 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
10
135
HU GO
136
MFA
PORTFOLIO
SELECTED
WORKS
×
HUGO
UGAZ
PROJECT:FLAWED
CATEGORY:IDENTITY
06 10
PROJECT Nยบ 01
02
03
04
05
06
07
08
09
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137
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UGAZ
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UGAZ
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DISTORTED
CATEGORY:PUBLICATION
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OBJECTIVE Create a comprehensive book on the future of a random, well-researched, topic. Experiment with designing various typographic layouts that builds off of the assumption that the future holds no boundaries for the possible evolution of the topic. COURSE
INSTRUCTOR
Type System
David Hake
TITLE
AUDIENCE
Reality Distorted
Architects
T Y PEFACE
CATEG O RY
Tungsten, Gotham, Chaparral
Publication
P/
07
SELF ASSEMBLY
APPROACH The future of 3D printing was the topic assigned. I selected articles and photography around the concepts of architecture and the evolution of 3D to 4D printing. I looked into how 4D printed objects would assemble themselves and function like a strand of DNA and have the ability to transform into any shape and size, and focused on how printed technologies affect design and how we live in the future.
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UGAZ
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DISTORTED
CATEGORY:PUBLICATION
07 10
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UGAZ
PROJECT:REALITY
DISTORTED
CATEGORY:PUBLICATION
07 10
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HUGO
UGAZ
PROJECT:REALITY
DISTORTED
CATEGORY:PUBLICATION
07 10
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PORTFOLIO
WHAT IS 3D PRINTING? 3D Printing, as the name suggests, is a process wherein a solid three-dimensional object is printed layer by layer from raw material, which could potentially lead to a whole new era in printed manufacturing. The process is also known as additive manufacturing or desktop fabrication. PLASTIC IN 3D PRINTING In terms of raw materials that are put into the printing system to create the 3D objects, there seem to be relatively few limitations on what can be used. Currently, plastics are the most widely used materials in additive manufacturing, and the important ones are listed below: Acrylonitile Butadiene Styrene (ABS) Polylactic Acid (PLA) Polyvinyl Alcohol (PVA) Polycarbonate (PC) Polylactic Acid (SOFT PLA) METALS USED TO PRINT 3D OBJECTS The Materials Science fraternity will also be very interested in 3D printing for the range of possibilities involving metals. Some of the metals used in 3D printing range from: Steel
Gold
Brass
Copper
Titanium
Silver
Bronze
Aluminium
OTHER MATERIALS USED TO PRINT 3D OBJECTS A wide range of other manufacturing materials can be used for 3D printing that include Polyamide, Alumide, Nylon, Glass-filled Polyamide, Epoxy Resins, Wax, and Photopolymers. Mentioned above, there appears to be few limits on to what these materials can be used for additive manufacturing. Some of the more unusual materials that have been used and can be found to print well as 3D printer materials are detailed below: Chocolate
Glass
Bio-Ink
Medication
Bone Material
Skin
Objet Digital Material Objet Tango Family Hot Glue Full Color Sandstone
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PROJECT:REALITY
DISTORTED
A three-dimensional design is created on a software program.
Content Development
PROJECT Nº
STEP_01
07 10
CATEGORY:PUBLICATION
01
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Outline Draft
06
Review Revise
07
Refine Final
08
09
STEP_02—03 Content Approved
STEP_04 Manufacture
Then saved in STL format in accordance to the printer. Once saved it is sent to the
10
3D printer.
The design is then printed layer by layer to fabricate a real object. Several specific technologies used for 3D printing include: Selective laser sintering (SLS) Fused deposition modeling (FDM) Stereolithography (SLA)
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UGAZ
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UGAZ
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UGAZ
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07 10
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UGAZ
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07 10
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UGAZ
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07 10
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UGAZ
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07 10
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HUGO
UGAZ
PROJECT:REY
SANTOS
CATEGORY:IDENTITY
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OBJECTIVE Leverage a visual vernacular by designing a complete brand system with at least three levels of information and a complete set of deliverables that respond to a found and redrawn hand written sign. COURSE
INSTRUCTOR
Visual Literacy
Hunter Wimmer
TITLE
AUDIENCE
Rey Santo
Foodies & Wine Enthusiasts
T Y PEFACE
CATEG O RY
Caslon & Akzidenz Grotesk
Identity, Publication, Packaging
P/
08 SLOW DOWN
APPROACH The sign that I found was a handwritten rendition price tag of a bottle of Rey Santo wine at a local super market located in Berkeley California. The sign had three clear levels of information: describing the wine’s background and history; providing simple food pairings; and selling the wine. With these three intentions in mind, I decided to rebrand and reposition the wine as a family owned business, highlighting its background and history, while at the same time giving it a modern look and feel to appeal to the consumers of the local market and thus achieve a higher selling goal.
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SANTOS
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08 10
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HUGO
UGAZ
PROJECT:REY
SANTOS
CATEGORY:IDENTITY
08 10
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HUGO
UGAZ
PROJECT:REY
SANTOS
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08 10
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HUGO
UGAZ
PROJECT:REY
SANTOS
CATEGORY:IDENTITY
08 10
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UGAZ
PROJECT:REY
SANTOS
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08 10
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UGAZ
PROJECT:REY
SANTOS
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08 10
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SANTOS
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SANTOS
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SANTOS
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PROJECT:REY
SANTOS
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08 10
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HUGO
UGAZ
PROJECT:BANG
BANG
CATEGORY:POSTER
09 10
PROJECT Nยบ 01
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OBJECTIVE Develop a rationale for interpreting and expressing a music piece through typography, imagery, and layout. Gather ideas, emotions, and visuals that would be associated with the chosen song. Then project the visuals onto various surfaces to create an analog and multi-dimensional design solution without initial use of software. COURSE
INSTRUCTOR
Type Experiments
Stan Zienka
TITLE
AUDIENCE
Bang Bang
The Heartbreakers & Heartbroken
T Y PEFACE
CATEG O RY
Ranger, Vitesse, Tungsten
Poster
P/
09
IN THE MOMENT
APPROACH I chose Will.I.Am’s song Bang Bang. Produced for the Great Gatsby soundtrack. This song is a hybrid of 1920’s flapper style music with a mixture of modern hip-hop and dance. Interpreting it as a satirical story of a man who has been shot down by the woman he loves, I chose a variety of typefaces and visuals to represent the different stages of heartbreaking ache and stupid love: the fun and the sad. The imagery used to create the analogous poster conveyed the feeling of satirical loss and desperation in heartache.
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BANG
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09 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:BANG
BANG
CATEGORY:POSTER
09 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:BANG
BANG
CATEGORY:POSTER
09 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:BANG
BANG
CATEGORY:POSTER
09 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:BANG
BANG
CATEGORY:POSTER
09 10
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HUGO
UGAZ
PROJECT:BANG
BANG
CATEGORY:POSTER
09 10
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HUGO
UGAZ
PROJECT:BANG
BANG
CATEGORY:POSTER
09 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:BANG
BANG
CATEGORY:POSTER
09 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:BANG
BANG
CATEGORY:POSTER
09 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:PREP365
CATEGORY:IDENTITY
10 10
PROJECT Nยบ 01
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PORTFOLIO
OBJECTIVE A master's thesis project is a year-long exploration of a chosen topic that identifies and aims to provide a viable graphic solution to a specific problem in the world around us. The thesis process involves the identification of a problem and an audience, conducting research, distilling of information, analyzing strategies, and developing a solution through a design approach. COURSE
INSTRUCTORS
Thesis Development
Phil Hamlett, Bob Slote,
I, II, III
Sandra Isla, Jeremy Stout
TITLE
AUDIENCE
Prep365
Families 35 — 45
T Y PEFACE
CATEG O RY
Core Sans D
Identity, UI/UX, Packaging
P/
10
MFA THESIS
APPROACH While reading about different natural disasters going on around the world, I found out that four out of five Americans are now unknowingly living in counties that have been declared federal disaster areas. This statistic surprised me and made me wonder how graphic design could help ease the process of disaster preparation for families so that when emergencies arise there are fewer casualties and faster recoveries. To help alleviate this problem I created Prep365, a hub for emergency preparedness that helps remove the obstacles for individuals to prepare for any natural disaster, making them and their families safer when emergencies arise. Prep365 gives families the ability to plan with their loved ones in mind, build personalized kits, and connect with their communities. prep365.org
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HUGO
UGAZ
PROJECT:PREP365
CATEGORY:IDENTITY
10 10
PROJECT Nยบ 01
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232
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HUGO
UGAZ
PROJECT:PREP365
CATEGORY:IDENTITY
10 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:PREP365
10 10
CATEGORY:IDENTITY
PROJECT Nยบ 01
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10
Strategy PREP365 Website
PREP365 App
PREP365 Kit 235
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UGAZ
PROJECT:PREP365
CATEGORY:IDENTITY
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2¹⁄4X
2X
¹⁄2 X
3⁄4 X
2¹⁄4X
3⁄4 X
3⁄4 X 23⁄4 X
¹⁄4 X
3⁄4 X
¹⁄4 X
X ¹⁄2 X X
25X
72° ¹⁄4 X
13⁄4 X
4¹⁄4 X
¹⁄2 X
¹⁄4 X
3X
X
93⁄4 X
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HUGO
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PROJECT:PREP365
CATEGORY:IDENTITY
10 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:PREP365
CATEGORY:IDENTITY
10 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:PREP365
CATEGORY:IDENTITY
10 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:PREP365
CATEGORY:IDENTITY
10 10
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HUGO
UGAZ
PROJECT:PREP365
CATEGORY:IDENTITY
10 10
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248
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HUGO
UGAZ
PROJECT:PREP365
CATEGORY:IDENTITY
10 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:PREP365
CATEGORY:IDENTITY
10 10
PROJECT Nยบ 01
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252
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HUGO
UGAZ
PROJECT:PREP365
CATEGORY:IDENTITY
10 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:PREP365
CATEGORY:IDENTITY
10 10
PROJECT Nยบ 01
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HUGO
UGAZ
PROJECT:PREP365
CATEGORY:IDENTITY
10 10
PROJECT Nยบ 01
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THANK 258
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HUGO
UGAZ
A
MI
FA MILI A
Gracias por su amor y apoyo incondicional, no hubiera llegado a donde estoy sin ustedes. A mis padres, María y Oscar, a quienes amo y agradezco por todo lo que han hecho por mi. No pasa un solo día que no me sienta agradecido y bendecido por tenerlos como padres y ejemplos a seguir. To my brother, Oscar, who once said to me, “You just got to do it.” Thank you for those inspirational words and those nights where we would "discuss" the importance of communication. TO
MY
TWIN
Adriana, you have been my best friend since Kilgore's class, and since then you have been my partner in crime, you are my twin, you are family and my best friend. We have spent endless hours working, printing, arguing, laughing, and drinking cafecitos. You have inspired me, taught me, and pushed me to be a meticulous
K YOU
designer. You taught me the importance of true small caps and what real coffee is supposed to be. I will never forget everything you have done for me. Thank you for always being there when I needed you! We did it! TO
MY
FRIENDS
To those I have neglected over the past few years. I want to thank each and every one of you for always being there for me no matter how often I disappeared. I want to thank Marbel for helping me make the big leap into my master's, thanks for the love and inspiration. Melissa, for sticking by me throughout all these years and giving me the opportunity fall in love with graphic design. Jason, for being a great business partner and dealing with my annoying design needs. Andrea and Gabi thank you for all the love that you have given me throughout these years. And last but not least, Anna, Adnan, Mehgan and Simi thank you all for always being there for me no matter how much life got in the way. For all those who have survived the Academy, Amal, Jayeeta, Alberto, Lee, Fin, Yu, Andrea, and Xuan. Each of you has inspired me in different ways to be a better designer. Thanks for all the memories. This journey would not have been the same without you. TO
MY
INSTRUCTORS
Thank you to all my professors during this journey, Mary Scott, Phil Hamlett, Hunter Wimmer, Sandra Isla, Tom McNulty, Stan Zienka, Michael Kilgore, Jeremy Stout, David Hake, John Nettleton, and Bob Slote. Each one of you has pushed me to be the designer I am today. Thank you for all the guidance, passion, and inspiration you have given me.
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SCHOOL Academy of Art University School of Graphic Design, MFA 79 New Montgomery St. San Francisco, CA 94105 COURSE Graduate Portfolio INSTRUCTOR Mary Scott
PRINTER Giant Horse 1336 San Mateo Ave. San Francisco, CA 94080 HUGO
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© 2017 Copyright Hugo Ugaz All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by an information storage and retrieval system without express written permission from the author.