I have always been close to my family and their health has always been important to me. Ever since I was a child and being told about my father’s mild heart attack has caused me to be curious about my family’s medical history. As I grew older, I realized that certain health conditions were prominent through out my extended family but there was never a place were this information could be retrieved.
TA BL E OF C ON T EN T S
01 PHASE
I D E AT I O N O B J E C T I V E 0 1 1 T O P I C S E L E C T I O N 0 1 2 C R E AT I V E B R I E F
016
A U D I E N C E 0 2 0
02
03 PHASE
PHASE
I D E N T I T Y F O R M AT I O N
BRAND DEVELOPMENT
G O A L 0 2 7
D E V E L O P M E N T
027
M O O D B O A R D
028
POSTER REFINEMENTS
044
L O G O C O M P E T I T I O N
030
F I N A L P O S T E R
046
LOGO DEVELOPMENT
032
N A R R AT I V E 0 5 0
T Y P E F A C E 0 3 6
W E B S I T E /A P P 0 6 2
F I N A L F O R M A T I O N
P R O D U C T 0 74
038
F I N A L P R O J E C T
084
IDE AT ION
IDEATION 010
WK 01—05
Ph a se 0 1
IDE AT ION
OBJECTIVE
For the beginning phases of ideation, my main object was to go out and explore areas were information wasn’t being transfered properly through either institutions or from user. A wide range of ideas were explored, from water purification for third world countries to tackling the miss communication between graphic designers and non profit organizations. Although, some of the problems didn’t have much of an impact compared to others, the strongest idea dealt in the realm of the medical health care.
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TOPIC SELECTION
Five Problems UNIVERSAL MEDICAL PROFILE
According to the 2012 American Heart Association there are 5,723 registered hospitals in the United States. 256.2 million — T he number of Americans who were medically insured in 2010. Every hospital in the United States needs the ability to let their members reach their network in a much easier manner. UV WATER
Many developing countries do not have drinkable tap water. When traveling, certain countries do not allow people to drink water out of the tap and creates an inconvenience to constantly purchase water-bottles to drink from. GRAPHIC DESIGN FOR NON-PROFITS
According to the NCCS Table Wizard, there are currently over 1.5 million nonprofit organizations in the United States. Due to funding, non-profit organizations due not invest properly in graphic design which can allow their organization to lose revenue. DESIGN ONLINE
Their are constant cuts to art programs Most high school students have never been exposed to design. Due to statewide cuts in education that have dramatically decreased the number of art programs offered in public schools. SKETCHBOOK
Almost all designers have owned a sketch book Every designer has a sketch book
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IDEATION
N a r r o w e d To p i c UNIVERSAL ARCHIVE
How can I create a network between different hospitals and patients that a l low t hem to i nterac t w it h one another by the means of one complete universal application? With a wide range of medical institutions throughout the United States, there is not an application that adapts these networks that can provide a f luid interaction between hospitals and patients. With different institutions it is difficult to maintain a commonality between different services that allow the patients/users to access different information with a universal interface.
DOCTOR’S ASSISTANT
MEDICAL HISTORY PROFILE
How can I improve the interaction between patients and Doctors when patients are emitted into a hospital? With a large number of patients, it can be difficult for Doctors to keep track of patients between the shuffle of files, paper work, large facilities, and unpredictable emergencies. It would give them remote access to patient’s vitals while also updating med ic a l i nfor m at ion, e x a ms, l ab results and medicine intake; it would provide more time for more important needs.
How can I create a database that can collect medical histor y of patient’s current and ancestor’s information t hat can be constant ly accessible while allowing thorough health information when visiting the Doctor? The ability to obtain personal medica l infor mation has a lways been archived by medical professionals and has never been truly accessible to a patient. In a era where Doctors are overwhelmed with patient care and have little or no time to access years of medical profiles, it should allowed to be accessed.
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C R E AT I V E B R I E F
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IDEATION
Overall The brand is meant to break the difficulty of gathering and finding personal and family health information and allowing you to record your health, illnesses, diseases, along with the relationships among the members of your family. Knowing and understanding your family medical and health history is one of the strongest inf luences of knowing your risks of developing certain hereditary and genetic diseases. This health history can be extremely important when understanding how your health should be maintained while also warning you about potential risks that can affect your family’s well being. SWOT STRENGTHS
Knowing and understanding your family medical and health history is one of the strongest influences on knowing your risk of developing certain hereditary and genetic diseases. Allowing this content to be accessible and linked with your hospital network can allow easier communication between hospital and patients while giving them a healthier lifestyle. WEAKNESS
Certain family history is difficult to gather and collect, both because it is missing or unobtainable and not all medical and health information is easily accessed. If your parents are deceased or relatives are uncooperative, it may take some real detective work to learn more about your family’s medical past. OPPORTUNITIES
With information moving from the concrete to virtual, the future of gathering medical and health information could soon change. With the ability to send daily, weekly or monthly updates of health vitals, the information gathered can be processed and given to physicians to better understand patients health statuses. THREATS
There are the possibilities that gathering family health and medical information can cause certain issues if the hospitals refuse to release certain information. Certain hospitals can offer such a feature for already existing members but also use this platform to gather more family members to join their network for easier data access.
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Message & Driver Collecting your family and personal medical history might is one of the strongest influences on understanding any potential health risks. Educating yourself on this information should be accessible to anyone looking to live a healthier lifestyle. The ability to track and upload certain health information and have it collected to show your current and past health status is important in understanding where your health stands. The data collected will allow physicians to better understand and evaluate your health information quickly and visually. To n e Seriousness, trust, and family must drive the brand. I want it to be clean and simplistic yet maintain the feeling of unity through the use of color, typography, and structure. Throughout the combination of elements it will portray sophistication and straight forwardness to maintain its ability to show confidence and truth to the audience. Keywords LOGICAL
When talking about conditions that can affect your personal health it is important that this information is as direct and legitimate as possible. Issues dealing with health are no laughing matter; any sort of damages to your well being can be dangerous and should be explained in a straight forward manner. Bringing a logical factor to the patient’s information allows them to understand their health issues in a much easier way. TRUST
Learning about how to improve your health might be difficult to interpret to some. Without someone guiding you, it is hard to say what you are learning applies to you or not. The Doctor’s knowledge helps us improve your ability to stay healthy, and we must trust in them to be 100% sure. This brand is meant to bring this information to a much easier way to these professionals, while bestowing trust between the Doctor and patient. FA M I LY
Your bond with your family is more then just love; we share traits that can be very similar to one another. While some of these traits can be easy to see others might not. But with sharing your health information and your life experiences, it can aid your family members to live healthier lives while allowing your bonds to grow stronger and more united through health.
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IDEATION
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GENDER:
O C C U PAT I O N :
Female
Stay-at-home Mom
AGE:
36 WEIGHT:
150
Pe rs on a 0 1 Ta rg e t U s e r
H E A LT H S TAT U S :
Very Good
AUDIENCE
T h e L o v i n g M o t h e r _ CHR I S T I N A _ Main priority are her children’s health and well being because she wants them to grow up health and strong. _ Athletic and maintains a healthy diet to make sure she lives a long and healthy lifestyle. _ Very close to her family and communicates constantly with them to see how they are doing. _ Concerned of her Father’s recent stroke and health, she’s been trying to keep up to date with his health issues. _ Loves to find health recipes online and dislikes eating junk food. _ Very involved in her children’s school, and believes that her involvement will give them better academic success. _ Tries to keep up with technology that allows her to keep track of her movements.
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IDEATION
GENDER:
O C C U PAT I O N :
Female
Secretary/ Assistant
AGE:
29 WEIGHT:
147
Pe rs on a 0 2
GENDER:
O C C U PAT I O N :
Male
Doctor
AGE:
H E A LT H S TAT U S :
H E A LT H S TAT U S :
67
Okay
Good
WEIGHT:
Pe rs on a 0 3
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P r e g n a n t M o t h e r _ J E SSI C A
The Caring Father_ J A S O N
_ Aunt had a stroke and past away recently but Anna doesn’t understand how it occurred.
_ Grew up as a foster child and has never met his biological parents and is very close with his family.
_ Used to loved to exercise, but has found it very difficult to track her health due to her pregnancy
_ As a Doctor he knows the importance of knowing your family history and keeping a healthy lifestyle but knows.
_ Always kept a frequent contact with her family doctor but has moved away from her small town and has made it a hassle to go for check ups.
_ Suffers from bad cholesterol and tries to eat healthy.
_ Understands the potential of being over weight after her pregnancy because she knows it runs in her family, but has never worried about her weight. _ Loves to watch football because it reminds her of her childhood with her Father. _ Believes that the more she dedicates to her career the better she will be in the future.
_Recently became a widower after his wife past away. _ Thinking about taking his entire family to Disneyland for the summer. _ Misses having a dog and wants to buy his grandkids a puppy for Christmas or their birthdays. _ Loves going to the golf course whenever he has time but he knows that’s never possible.
_Has considered finding a new occupation that doesn’t demand too much of her time.
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G roup s 1 - 3
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02
Stakeholders DOCTORS_01
To give a proper diagnosis, the more information a Doctor has the more accurate they can come up with a proper treatment. This group works directly with patients to help them understand the issues of illness and diseases, and is essential in diagnosing the general public properly with information they can gather from their patients. NURSES_02
With their main priority to assist Doctors, this group of medical professionals will be in charge of inputting the patient’s medical information into the database. This group of stakeholders will be in charge of maintaining and accessing each profile and updating their information. H E A LT H I N S U R A N C E A G E N C I E S _ 0 3
If Doctors are able access a larger database of the patients personal and family history, they are more likely to give a more accurate diagnosis. This could allow the Insurance agencies to save more money on treatments that might not be necessary when trying to diagnose a patient with a certain illness or disease.
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IDEATION
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Competitors M Y FA M I LY H E A LT H P O R T R A I T _ 0 1
My Family Health Portrait is a web application that allows users to input their own personal and family health history and share content gathered. The user interface feels primitive and untrustworthy even though the Surgeon General sponsors it. In comparison to Kin Link it doesn’t seem to be accessible to physicians in an interactive manner and doesn’t communicate the data properly. There is also no integration for devices that can gather health measurements. I H E A LT H _ 0 2
Intended for building convenience for users by allowing mobile products and services that help them manage their personal health. It has a wide variety of products that can help manage and maintain users vitals. When placing it side by side with KinLink, their products are identical but the services of syncing the information with your medical history and your personal history is what sets them apart. Although the data is being received there isn’t any implementation that allows the user to retrieved there isn’t a professional educating the user on the information they are getting. PATIENT, MAYO CLINIC_03
The Mayo Clinic gives access to their patients to obtain their medical history, different lab results, and other unrelated features, but it doesn’t allow integration of a family health history and health tracking that Kin Link is meant to combine. Although the app is public, for anyone to download, you must be part of the Mayo Clinic.
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IDEN T IT Y FORM AT ION
IDENTITY FORMATION 026
Wk 01—05
Ph a se 0 2
IDEN T I T Y F ORM AT ION
GOAL
Kin Link’s purpose is to help bring a clear understanding of the risks of developing certain health conditions so it can bring awareness and prevention. It gives people the ability to link and record personal and family health information, identify whether you have higher risk for certain diseases, help your physician recommend actions for reducing your personal risk of disease, track and record daily health statuses, and give early warning signs of disease.
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MOOD BOARD
028
IDENTITY FORMATION
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LOGO COMPETITION
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IDENTITY FORMATION
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LOGO DEVELOPMENT
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IDENTITY FORMATION
On e of my b ig g es t is s u e s whe n deve loping t h e bran d was its n am e. W hile re se a rching t h e comp etitors n am es a nd trying to u n d e rs tan d th e log ic of how they ca me up w i t h th eir n ames an d b ra nd stra te gy, I fe lt t h at every th in g was too ge ne ric. I be ca me s t u n t ed by th e fac t th at much of the i n s p iration ou t th ere wa s too pla in a nd it s t o p ped my p rog res s ion with deve lo ping a p ro p e r n ame.
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Aft e r b rain s torm in g ove r 150 na me s for t h e bran d , I was fac ed with a choice of n a rrowin g it d own to KinLink. T h e names p u rp os e was to re se mble the m e d ic al an d g overn m ent te rmino logy of “ Yo u r n ext of Kin �. With t he na me be ing b a s e d on lin kin g you r fa milie s informa tio n t h ro u g h a s ec u re c h an ne l, I fe lt it wa s p ro p e r to c all th e b ran d KinLink. T h ro ug h th e d evelop ment of KinLink, I s t e ered mys elf to f in d a typefa ce tha t s p o ke to my keyword of trust. I re se a rche d t y p efac es th at were b old a nd se rio us while a l s o h avin g a tou c h of playfulne ss.
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IDENTITY FORMATION
W h e n d es ig n in g my f in al lo go, I ne e de d to c re ate a s en s e of u rg en cy a nd trust ye t s h ow m ed ic in e with ou t it be ing too ge ne ric. My c hoic e of lin ks to repre se nt the u n i ve rs al sy m b ol of a c ro ss a llows viewe rs t o i mmed iately u n d ers ta nd its fie ld.
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T Y P E FA C E
Display Forza MEDIUM
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) , . / ; ’ < > ? : ” LIGHT
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) , . / ; ’ < > ? : ” Body Chaparral Pro REGULAR
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) , . / ; ’ < > ? : ” ITALIC
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) , . / ; ’ < > ? : ”
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IDENTITY FORMATION
COLOR
C 70
M O0 Y 40 K 00
C 00 M 01 Y 07
K 01
C 00 M O0 Y 00 K 80
C 00 M 8O Y 73
K 00
A s id e f rom u s in g forza, I ch os e t o u s e Ch ap ar ral p ro t o give t h e fe e lin g of war mt h t o t h e b ran d . Th e colors we re als o m e ant t o s h ow t h is s am e fe e lin g b u t t h ey we re t o als o d is p lay s e r iou s n e s s .
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F I N A L F O R M AT I O N
Identity BRAND NAME
KinLink CATEGORY
_Service LOCATION
_Narrative _Web-App _Product PURPOSE
To create a platform that can serve as a gateway to a wide range of hospitals and medical networks and allow access to patients medical history while allowing them to connect with their family members and archive their daily vitals to give them a comprehensive record. SCOPE
To create a product that can allow users to access and understand their personal and family medical history through interactive means while being monitored by their Doctors.
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IDENTITY FORMATION
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BR A ND DE V ELOPMEN T
IDENTITY FORMATION 042
Wk 01—05
Ph a se 0 3
BR A ND DE V EL OP MEN T
DEVELOPMENT
Kinlink’s development allowed me to gain multiple understanding on how we as a culture work our health into our daily lives. From research, a huge a boost in health tracking apps and wearable technology has hit our culture in the past few years, but unfortunately for the users, much of the technology out there does seem to serve a purpose but just for entertainment. KinLink bridges a gap that not that many health tracking app seem to cross. With the integration of information between Doctors, patients and family, the amount of raw data that can be collected could allow users to see their health habits completely different. It will allow people to change their lifestyles all together. With technology advancing in such an alarming rate, we should be able to control or even understand our own health information. KinLink’s development allows the users to take their health into their own hands, and allows them to control their health lifestyle more efficiently to give them prolong life.
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POSTER REFINEMENTS
044
BRAND DEVELOPMENT
My f irs t rou n d of p os ters we re a proble m b ec a u s e th ey d id n ot s h ow the me ssa ge of s avi ng you r med ic al h is tory. My s e c on d rou n d of p os te rs we re a lo t b et t er b u t th e p h otog raphy fo r a few we re t o h a rd to make ou t.
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FINAL POSTER
My f in al p os ters allowed me to co mbine p h o t og rap hy an d fam ily re a lly we ll. It spoke o u t t o my targ et au d ien ce of woma n but it al s o s h owed th e love th a t fa mily me mbe rs h ave for on e an oth er and why pe rsua de s t h e m to s h are th e h ealth info rma tio n.
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BRAND DEVELOPMENT
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Th e s e t wo p os t e rs are m e an t t o t arge t my t wo ot h e r p e rs on as , s e n iors & ad u lt s . A ll p os t e rs are locat e d in are as w h e re my p e rs on as are like ly t o walk by.
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N A R R AT I V E
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BRAND DEVELOPMENT
Deliverable Kin Link is meant to have a narrative, where the audience can educate themselves and read about why they should keep track of their personal and familyâ&#x20AC;&#x2122;s medical health history. The narrative serves the purpose of teaching the audience on potential health risks and health status. The narrative is comprised of a booklet that educates the user and explain in detail about potential health risks that are related through family health histories. This compiled information also touched on the topics of illness prevention, screening possibilities, and directions on how to sign up for KinLink.
W i t h th e n arrative b ein g intro duce d thro ugh a p am p h let, its m ain ob j e ctive is to show t h e con n ec tion b etween fa mily a nd re a de r.
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T h ree b roc h u res were d e signe d to give my d i fferen t au d ien c e an oppo rtunity to re a d l i t e ra tu re d irec ted to th e ir niche gro up.
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BRAND DEVELOPMENT
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W E B S I T E /A P P
Kin Link web app allows users to collect and interpret the data retrieved by the patient health status, family health history, and updates from physicians. All the Users are able to see potential health risks and information from their family health history to help them understand potential health risks. This channel allows the user to record their daily health vitals and activities so it can be collected as well as allow access between users and physicians so they can track their health information visually. The information would also have the ability to be shared with linked family members who would benefit from knowing the statuses of their family members conditions.
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BRAND DEVELOPMENT
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BRAND DEVELOPMENT
T he intro se ct ion of t h e we b s it e allows t h e use rs to be infor m e d ab ou t h ow K in L in k works a nd the im p or t an ce it is t o le ar n you r pe rsona l a nd fam ily h is t or y.
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T h e a p p allows th e u s ers to che ck the h eal t h c on d ition s of family me mbe rs tha t are l in ked tog eth er. U s e rs are als o ab le to acce ss he a lth to ols t h a t can g ive th em ad d it io na l informa tio n o n h ow th eir c on d ition s effe ct the m.
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BRAND DEVELOPMENT
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I n t h is s ec tion of th e we b-a pp it give s the u s e r a d etailed an alys is of po te ntia l he a lth ri s ks th at th ey mig h t b e e ncounte re d too. It al s o allows th em to learn a bout the illne ss i f n eed b e.
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BRAND DEVELOPMENT
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PRODUCT
KinLink â&#x20AC;&#x2122;s band gives the users the ability to track their vitals and health, while collecting data that can be placed in your health history. The product allows Doctors to interpret raw data from the health tracker products and give them a clearer understanding of your current health status and potential risks. This product is essential for tracking, heart rate, blood pressure, weight, movement, and other measurements that can warn the users of potential health risks.
T h e pu rp os e of th e th ree co lor in pa cka ging i s t o targ et d if feren t Au die nce s, Fa mily w h i c h is g reen , Ad u lts which is re d a nd S en i o rs wh ic h is g ray. E ach pa cka ging is es p e c ially d es ig n ated for tha t gro up.
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BRAND DEVELOPMENT
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T h e ban d allows th e u s e r to re cord a w i d e ran g e of information from he a rt be a t, b o d y tem p eratu re, weig ht, ca lo rie s b u rn t, movemen t, d is tance , a ctivity, a nd m u c h m ore.
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PROJECT COLLECTION
KinLinkâ&#x20AC;&#x2122;s purpose is to help to collect, track, and educate the users on potential health risks that might be susceptible too. It will interpret personal and family health history to help improve users lifestyle. The service of creating an app that can funnel in multiple types of information from different channels, personal, physician, and family, can allow for more accurate diagnosis of illnesses and diseases the users might have. These users will have the possibilities of tracking their current health status and updating this information to the app were it can also be interpreted into the family health history and give health updates. Finally the narrative would serve the purpose of educating and persuading the audience to keep track of their family health information to avoid potential risks in their future.
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HUGO UGAZ PHONE: 510.7342392 EMAIL: HUGOUGAZ@GMAIL.COM PRINTER: EPSON R2000 PAPER: EPSON PRESENTATION PAPER TYPEFACE: FORZA & CHAPARRAL PRO PROGRAMS: ADOBE CREATIVE CLOUD
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