MO Booster Seat Bag Process Book Huiying Tan
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Table of Contents Introduction Objective
PHASE I Group Research How we research Interview Observation Opportunites
PHASE IV Final Design
PHASE II Concept Development Problem Statement Persona Design Direction Mood Board Exploration Opportunity Matrix Market Research Final Design Direction
Material Choices Design Details The Making Process Testing What fits inside
PHASE V Branding Inspiration Logo Design
PHASE VI Final Model
PHASE III Design Development Human Factor and Table Dimensions Handbag Analysis Study of Materials and Findings DSID132 Soft good Process book
Stage 1 Mock up Stage 2 Mock up
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Final Design In Context
Designer’s note In soft goods class, I have explored the challenges of working on a complex product and problems. Through readings, lectures, discussions, group research, presentations, and project work I learned the process of soft good product design and development. These process allows me to explore the knowledge of soft good and to help my design to be meaningful.
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Introduction New parents are an exciting demographic to design for. Their lives change dramatically in many ways and with that they face new challenges.
Objective To design a soft good product for a user who goes out dining with a baby.
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PHASE I GROUP RESEARCH Team 2: Brandon Costa, Taylor Pask, Elidet Guerrero,Huiying Tan
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How We Research Explored topics
Develop Interview Approach
Recognized existing knowledge
• Identify people to speak with • Created questionnaire
Conclusions • We conducted market
research and interview uncover insights and design opportunities
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Talk to parents • Observed in their environment • Interviewed parents and completed questionnaires
Design Opportunities
Analysis
• Identify issues and problems
• Narrow down to focus group • Looked at current user products
Research Mind Mapping
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Research Created a interview questionnaire to interview new parents and understanding a day in their life and challenges Parents Interview Questionnaire Set One - Background 1. Is he/she your first child?
Set Three- Travel 1. What do they like to do?(Lifestyle?)
2. How old are you?
2. Do you bring your child with you to the store?
3. Married, Divorced, Separated, Single? 3. How long does it take to prepare your child for a trip?
4. Do you feel you were ready for children? (young family?)
Set Four- User Experience 1. Where do you buy your baby products?( Specific brand/store?)
5. Do you work? 6. How do you keep in touch with your friends?
2. Financials? (Products)
7. Do you have a Nanny?
3. How do you store your bag carrier?Toy?
8. Approx. How many hours do you spend away from your child? 9. Approx. How many hours do you spend with your child?
4. Do you “baby-proof” your home? 5. What’s inside your (baby) bag? 6. What are some items you must carry with you?
Set Two- Sleeping, Eating 1. Approx. How many hours does your child sleep a day?
7. What is the favorite color of your kids? / Do you choose specific color 2. Approx. How many hours do you sleep when you buy a products? a day? 8. Do you have any concerns about the 3. Where does your child sleep? use of carrier?/ What problems have you had using carrier? 4. Total times a day for eating? 5. Is there anything you own that makes feeding your child easier?
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• What’s a usual day like? • What’s the toughest part? • How do you prepare for your day with your child? • Does your child have special needs, health issues, or physical disabilities? • How do you get your baby from place to place
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Research
Interviewee #1 Caitlin
- Kenna 1 ½, Nathan 4 - Waitress, Sacramento, California - Single mother, split custody with the father Moved in with parents, who help with childcare - Struggles finding reliable sitter - Kenna is inseparable from her blanket Electronics usually occupy children during morning routine - Family trips around every two weeks, usually to hike or visit a park “It’s difficult to be a parent with others telling you what to do with your children. Everyone parents differently.”
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Research
Interviewee #2 Sharon
- Her Husband Kinto 37, Linda, 2 months - Lives in China - Spends about 10-12 hours with her baby - Always uses stroller if she goes out - She mostly carries extra clothes and baby gears in her stroller or personal bag. - Kinto’s parents assist with childcare - Likes to try different baby products - They like to travel twice a month
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Research
Interviewee #3 Angelica
- 26 years old - First child at 18 - Lives with the father of her children - Works 9 hours Mon-Fri - Sundays are family days - Go hiking twice a month on a Sunday - Always carries baby wipes - Always carries extra clothes somewhere in her car or handbag -The amount of toys and clothes in the bedroom is overwhelming
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Research
Interviewee #4 Jeanette
- Jeanette 33, Tim 37, Kohen 8, Kaden 5 - Tim is an accounts manager at Cemex Concrete - Jeanette is a stay at home mom - Tim’s job requires a lot of travel, so Jeanette is often alone with the children - Both sons have autism ( Kohen was diagnosed with mild Autism spectrum disorder, Kaden with moderate) - Biggest obstacle is finding clothing, toys, etc. that fit each child’s specific needs. - Fun Fact: Kohen has an IQ of 133.
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Research
Interviewee #5 Dani
- Dani 33 , Jonny 34, Liliana 10, Cruz 5 - Dani works part time, Jonny works full time - Has always had trouble with bringing her children with her when shopping (from new borns to now) - They both like to go hiking - Liliana and Cruz like to play outside - Dani likes online shopping
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Research
Current User Gear
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Research
Current User Gear
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Observation We asked interviewees what kind of personal belongings are important to them. They answer, “being a parent means being prepared.� Through observation, we found out that a mother needs to carry many more baby gear than personal items.
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Research
Team Collaboration Through brainstorming and discussion, we addressed the focus area of new parents
Clothing
Safety
Traveling
Shopping
Equipment
Hygiene
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Opportunities • Helping parents carry baby gear • Helping parents organize their bag • Helping prevent disease or infection • Assisting parents with feeding • Aesthetic opportunities • Building a deeper connection between parents and babies
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PHASE II Concept Development
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PROBLEM When parents go out, they carry both baby carrier, a purse, a diaper bag, or a booster seat, at the same time. The combination of different product systems becomes a hassle to manage.
BABY CARRIER/ BOOSTER SEAT + DIAPER BAG / PURSE
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PERSONA NANCY Age: 27 years old Occupation: blogger Marriage: Married Education: Journalism Bachelor degree Lives in San Francisco Single Child, Jason, 18 months Her Husband, Eason, photographer Hobbies: She is very active on social app and You tube, photography, traveling, filming videos and hiking.
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A day in her life Nancy usually takes care of her baby Jason. Her job is to maintain her blog and Youtube channel. She usually editing blog, filming new videos and researching new fashion trends. Every Friday, she needs to meet with sponsors or magazine editors with her baby in coffee shops. She does not need a huge backpack that holds a lot of thing when she meets with editors. She is looking for a bag that can hold her iPad, pen, small notebook, and some essential baby gears. She experienced some coffee shops were not provide high chair or booster for her baby. She also considers the public high chair was unhygienic. Therefore, she wants a bag to be functional but fashionable in a way that can go well with her causal clothing
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“Develop a deeper connection between mother and baby.”
Design Direction • Create a product that serves more than one purpose • Addresses what happens to current bags when parents want a new one or don’t need the older one. • Help parents with feeding • All components of design will work for parents and baby. • Easy to clean • Washable • Waterproof • Storage • Lightweight • Comfortable • Safety
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Mood Board
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Ideation
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Ideation
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Ideation
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Direction Concept 1 Backpack+Baby Carrier - Easy to pull -Multi-purpose
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Direction Concept 2
Baby Carrier - Security/Safety -Multi-purpose - Storage
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Exploration Concept 3 Seating -Easy to use -Portable -Light Weight -Storage
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Opportunity Matrix Opportunity Area Most booster seat that I found on the market today are focused on the particular set of needs as a booster seat. There is a large area in the market for these booster seat to serve more than one function rather than solely designed for dining purposes.
Design opportunity
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Market Research
Brand
Stoke HandySitt
Prince Lionheart BoosterPOD
Inglesina Fast Table Chair
Fisher-Price Healthy Baby’s Journey Baby Care Deluxe Booster Sitter Chair
Price
$183.61
$48.99
$69
$56.97
Pros
Easy to clean and use, portable,
Easy to wipe clean and set up on the chair
Easy to use, Collapsible, Easily washable
Easy to clean, Washable foldable, adjustable Lightweight
Cons
Need specification meaurements. Heavy
No hight adjustments
Heavy
Bulky
No hight adjustments
Type
Hook On
Booster
Hook On
Booster
Hook On
Age Range
7 Months to 5 years 12+ Months
6 to 36 months
12+ Months
6 to 36 months
Maximum Baby Weight
96 Pounds
50 Pounds
37 Pounds
50 Pounds
40 Pounds
Product Weight
6.2Pounds
3.6 Pounds
4.2 Pounds
5.7 Pounds
0.85 Pounds
Product Dimensions
28 x 13 x 8.5 in
14.4 x 14.8 x 9.6 in
17 x 14 x 11 in
17 x 16.2 x 13 in
16 x 12.5 x 15 in
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$26
Final Design Direction Bag+ Booster seat+Storage Gives multiple purposes to handbag
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PHASE III Design Development
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Dimensions
Understanding Ergonomics in children
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Dimensions
Understanding chairs and tables dimensions
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Handbag Analysis
In order to understand the structure of a bag, my group deconstructed and documented a complex bag, a leather handbag in class. We had a detailed bag analysis include materials, linings, interlinings, findings, stitches, seams, measurements, labeling, accessories and possible construction methods of the handbag.
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Study of materials and findings Before I moved on the next stage, the study of a mother bag allowed me to have better understanding about the materials and construction of a mother bag. As a design student who just started learning about soft goods, this mother bag was a bible. It showed me how to distinguish a functional bag and a fashion bag. Some of the most interesting parts of the deconstruction process for me were the use of materials and simple stitching. The mother bag is with different layers and waterproof materials. Inside the bag, the fabric is PVC. This research made me look forward to learn more about constructing a bag with my recently acquired knowledge of how it can be constructed.
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Sketch Modeling Initial Sketch model • Miniature Scale • Understanding two- dimensional design • Understanding form and aesthetics
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Stage 1 Mock-ups Full Scale Mock-ups I used tissue paper to create the overall bag. Paper models helped me to create construction steps of the bag and appropriate measurements of the pattern pieces. I also tried to figure out possible seam allowances and grading information so I have a better understand what can be done better with my muslin prototype.
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Stage 2 Mock-ups Muslin Prototype Muslin prototype is a very last stage before my final design. This process helped me to finalized the best construction steps for my booster seat design. Small problems I have found from the straps to stable with the chair. I noticed that some chairs were not have a large gap to allow straps go through it. I finally decided to use the longest straps to stable my seat and chair. I was able to practice sewing skills and overall craftsmanship as well. I also tried to figure out the possible seam, the overall bag, SA 1/2� and grading were tested.
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PHASE IV Final Design
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Material Choices
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Part 1 Tablet Pocket
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Part 2 Seat
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Part 3 Seat
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Part 4 Seat
Baby belt
zipper
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The Making Process There were a lot of obstacles I faced that I was not aware of when putting all the pieces together. It was not easy to sew a place where different types of fabric meet together to create a thick layer of fabrics. I made sure every pattern pieces were lined up correctly by using notches on the pattern pieces.
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The Making process I begin to make my pattern and figure out some baby gears dimensions.
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The Making Process My first step was to make my base. I bended both sides of acrylic and applied thin foam on the top and inside. The outer foam will provide a comfortable seat for baby and the inter foam will protect baby gear.
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The Making Process The next step was to cut out all the fabric and to sew each part. Before I sewed the fabric, I used iron to make my fabric and my binding tape smooth.
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The Making Process After I sewed the part 2 and part 3, I tested my prototypes and made some adjustments. I also sewed my brand on my booster design. I started to sew letters on a piece of leather and then sew the leather on my bag.
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The Making Process After sewing all pieces together, the most difficult part was to sew the bottom. I used hand sew to sew the bottom piece first and then I pushed harder on my sewing machine. Finally, my model came out.
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Testing After I finished my model, I took my model to coffee shop for testing. I gladded that my model fit on chair and my friend. DSID132 Soft good Process book
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WHAT FITS INSIDE? - Tablet - Diaper
- Baby bottle - Toys - Notebook - Pens - Baby Wipes -Changing pad -Extra Clothes
- Bib
- Hand sanitizer
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PHASE V Branding
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MO MOM MOOD MODE MODERN MOMENT MOTHER MOVEMENT MOTIVATION MOTHERHOOD
When I was thinking my brand, these words were pop up in my head..... “MO” is...........
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Logo Design
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MO
PHASE VI Final Model
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Final Model Details
Seat
Storage
Three Point Harness System
Removable shoulder pad
Adjustable Shoulder pad
Easy Clips Huiying Tan 63
How to use
1. Position booster on chair. 2. Route shoulder strap around chair back. Pull on strap end to tighten, removing all slack.
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3. Place Child in booster and 4. Ready set go! fasten both harness buckles.
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This project was truly helpful in understanding how a lot of processes can be involved in making a professional product, as well as, understanding consumer’s needs. Focusing on details and needs of the buyers is not only providing a good product but also raising up their living standards and bringing meaning into their life. I feel my product is meaningful because I build a connection between a mother and a baby.
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