THE RESEARCH PROCESS
HUMBER COLLEGE BROADCAST-BROADBAND CONVERGENCE B2C LAB HUMBER COLLEGE IS LEADING THE way towards the development of Canada’s first Broadcast-Broadband Convergence B²C Lab to explore multisectoral data delivery applications enabled by the new Advanced Television Systems Committee (ATSC) 3.0 television broadcast standard, set to replace the current ATSC 1.0 standard in North America. The ATSC 3.0 standard runs on an IP (internet protocol) backbone and can integrate with other global data delivery standards including Wi-Fi and 5G. This extensible standard offers enhanced audio and visual features, robust broadcast mobility and is currently the world’s most efficient one-to-many data delivery system. Housed in Humber’s 90,000 square foot Barrett Centre for Technology Innovation at North Campus, the core mission of the B²C Lab is to advance ATSC 3.0 technology and 5G convergence research, development, testing and deployment—creating innovative broadcast television experiences and datacasting applications supporting a host of industries and new business models. Humber’s B²C Lab will be the first industry research lab in North
B2C LAB HOUSED IN HUMBER’S BARRETT CENTRE FOR TECHNOLOGY INNOVATION
America equipped with both an ATSC 3.0 broadcast system and 5G core network, including an RF antenna test chamber supporting over-the-air testing of a wide range of wireless devices and prototypes. With an accomplished team of faculty researchers and students, the lab will foster partnerships with the Canadian private and public sector leading to technology and business innovation at the local, regional and national levels, illustrating how the broadcast industry can support the digital transformation of other industries. ATSC 3.0 datacasting opportunities offer a wide range of applications from Internet of Things (IoT) connectivity, autonomous vehicles, smart cities, geo-targeted emergency alerting, programmable advertising, distance learning, smart agriculture, forestry and mining and more.
TOP PHOTO BY METAMORWORKS FROM SHUTTERSTOCK, BOTTOM IMAGE FROM HUMBER COLLEGE
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