kids & tweens sport lifestyle spring/ summer
2014
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Change The World Through Sport For hummel, sport is more than a physical activity. It is a universal language with the strength to eliminate differences in politics, culture, religion and beliefs. We trust that we can make a real change in the world by using sport to create borderless understanding, respect and unity. From Afghanistan to Sierra Leone we support and initiate projects that help people live out their passion for sport. In a connected world, we believe this will act as a boomerang of positive change for all. We are on the same team.
Page 6 Kids Sport Lifestyle
kids sport lifestyle spring/ summer 2014
Whether busy toddling, running or playing online games, kids will love this season’s concept—for the fun and for the function! ‘Play with us’ is the recurring statement in this season’s kids lifestyle collection and also the overall theme. With focus on this decade’s digital heritage, the styles feature an edgy and playful look where pixels and mélange patterns reign alongside with the hummel chevrons and bumblebee logo. When it comes to materials and functionality, the freedom to move and play is equally prioritised with comfortable sweat materials and an active fit. Cotton and polyester dominate offering great comfort and a durable quality. Outerwear comes in a great variety of styles, featuring light summery jackets as well as waterproof jackets with taped seams and reflective details. The incredible softshell is also part of this season’s collection
offering both breathability and water resistance in a durable quality. As one of the few, hummel also offers a softshell pant; the perfect outfit for inbetween seasons! For boys, oldschool styles are given new life with cheerful prints and happy colours such as Bright Marigold, Peacock Blue and Vallarta Blue. Crewnecks, loose tracksuits and sweatpants blend in perfectly with the retro silhouettes for a both relaxed and sporty.
Page 7 Kids Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 36—471—3639 Flora Zip Jacket SS14 09—166—3639 Ritta LS Lee 39—693—3639 Flora Pants SS14
Page 8 Kids Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 36—469—8520 Jon Zip Jacket SS14 08—967—8520 Baldur LS Tee SS14 39—688—7402 Poulus Pants
Page 9 Kids Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 08—969—8242 Severin LS Tee 39—688—7402 Poulus Pants
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drop 01 Spring/ Summer 2014
Textile 08—970—3639 Vitta Dress 39—693—3639 Flora Pants SS14
Page 11 Kids Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 08—965—2006 Gy LS Tee 39—690—7429 Christina Pants SS14
Page 12 Kids Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 36—472—2006 Snorre Zip Jacket 08—971—8242 Juan LS Tee 39—695—2006 Kain Pants
Page 13 Kids Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 36—470—8242 Mike Zip Jacket 39—692—8242 Mike Pants 22—380—7710 Salt 3-Pack Socks SS14
Page 14 Kids Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 08—965—3639 Gy LS Tee 39—694—2006 Tinne Pants 22—381—7709 Beate 3-Pack Socks SS14
Page 15 Kids Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 36—473—7429 Naia Zip 08—970—7429 Vitta Dress 39—696—7429 Jea Pants
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drop 01 Spring/ Summer 2014
Textile 81—259—8520 Karno Jacket 39—688—7402 Poulus Pants
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drop 01 Spring/ Summer 2014
Textile 81—261—7429 Ebba Jacket 08—970—7429 Vitta Dress 39—731—8407 Noelle Pants SS14
Page 18 Kids Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 81—258—3639 Terri Jacket 08—964—3054 Bella SS Tee 39—687—7889 Paulina Pants
Page 19 Kids Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 81—258—8242 Terri Jacket 81—473—2021 Rene Pants
Page 20 Kids Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 81—257—3639 Paula Jacket SS14 08—965—3639 Gy LS Tee 39—694—2006 Tinne Pants 22—381—7709 Beate 3-Pack Socks SS14
Page 21 Kids Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 81—256—8520 Hubert Jacket SS14 08—969—8520 Severin LS Tee 39—691—8520 Jon Pants SS14
Page 22 Tweens Sport Lifestyle
tween sport lifestyle spring/ summer 2014
‘Raw’ and ‘playful’ are the words best to describe this season’s tween lifestyle collection; a comfy line-up of styles with a sporty feel and loads of street vibe. One short look at the spring/ summer tweens collection and you will discover a fun digital world with pixelated tiger print, game-over sculls and big cats on mélange fabrics with cool-coloured flecks. Silhouettes are sporty and street with a cool and casual vibe, great for before and after sports or as a fresh input to the everyday wardrobe. The girl’s collection is a playful blend of current trends mixing the denim look with the sweat pant feel and adding slim legs to baggy pants. Subdued colours are disrupted with vibrant colours, and oldschool silhouettes are updated with cool new details such as the zip going all the way up through the hood. Underwear comes with anti-bacterial treatment, an unrivalled fit and feel and beautiful colours.
The boy’s collection offers a cool and urban look with a sporty fit. Geometric lines and playful pixel prints cover oldschool hummel designs with cool colours and contrasting chevrons. Updated, slim-legged sweatpants are easily combined with sporty tees, crewnecks and hoodies for a casual street look and a cosy feel. A fresh an urban look to combine in infinite ways.
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drop 01 Spring/ Summer 2014
Textile 81—049—7429 Janne Coat SS14
Page 24 Tweens Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 87—273—7429 Leise Waistcoat 36—486—8246 Kitti Sweatshirt 39—680—7429 Colette Pants
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drop 01 Spring/ Summer 2014
Textile 36—394—7710 Lorry Zip Jacket 08—418—6595 Remo SS Tee 39—673—2006 Thorn Pants
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drop 01 Spring/ Summer 2014
Textile 36—386—7429 Victor Zip Jacket SS14 08—419—2006 Yde SS Tee 39—673—7429 Thorn Pants
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drop 01 Spring/ Summer 2014
Textile 08—943—3054 Kia SS Tee 08—416—3651 Maddy Top SS14 39—678—7429 Pearl Pants SS14
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drop 01 Spring/ Summer 2014
Textile 36—395—3651 Chrissy Zip Jacket SS14 08—943—3054 Kia SS Tee 08—416—3651 Maddy Top SS14 39—678—7429 Pearl Pants SS14
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drop 01 Spring/ Summer 2014
Textile 36—393—7429 Pablo Zip Jacket SS14 08—418—5097 Remo SS Tee 39—673—7429 Thorn Pants
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drop 01 Spring/ Summer 2014
Textile 87—274—7429 Mack Waistcoat 09—140—7710 Lama LS Tee 39—677—2336 Ronaldo Pants SS14
Page 31 Tweens Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 08—944—2006 Tai SS Tee 39—680—7429 Colette Pants
Page 32 Tweens Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 08—943—8245 Kia SS Tee 08—416—3652 Maddy Top SS14 39—722—2006 Li Pants
Page 33 Tweens Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 08—418—7175 Remo SS Tee 08—420—7175 Earl LS Tee SS14 39—673—7429 Thorn Pants
Page 34 Tweens Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 81—051—7429 Tao Jacket 36—387—2006 William Sweatshirt SS14 39—679—7429 Lude Pants
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drop 01 Spring/ Summer 2014
Textile 36—450—2006 Cheri LS Tee 39—678—7429 Pearl Pants SS14
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drop 01 Spring/ Summer 2014
Textile 81—053—7429 Asta Jacket SS14 36—486—8246 Kitti Sweatshirt 39—722—2006 Li Pants
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drop 01 Spring/ Summer 2014
Textile 81—255—7429 Jac Jacket SS14 39—673—2006 Thorn Pants
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drop 01 Spring/ Summer 2014
Textile 81—050—7429 Ruben Jacket SS14 39—677—2336 Ronaldo Pants SS14
Page 39 Tweens Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 36—391—7429 Joa Zip Jacket 08—943—8245 Kia SS Tee 08—416—3652 Maddy Top SS14 39—722—2006 Li Pants
Page 40 Tweens Sport Lifestyle
drop 01 Spring/ Summer 2014
Textile 81—052—7429 Ima Jacket 39—678—7429 Pearl Pants SS14
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drop 01 Spring/ Summer 2014
Textile 81—254—7429 Seir Jacket 39—677—2336 Ronaldo Pants SS14
Page 42 Kids Swimwear
swimwear collection spring/ summer 2014
Ah, days at the beach, children playing by the water’s edge or throwing themselves into the waves. If that isn’t the quintessence of summer, what is? For these exceptional days – where the kids have all the opportunities to enjoy the water and the sun and explore the world full on – hummel has created a stunning swimwear collection for kids and tweens. It’s catchy, it’s functional, it protects your loved ones from the UV rays, and the high quality prevents the colours from fading! Covering a broad field of fresh summery colours, this season’s palette is all about feeling good and having fun. Patterns go from flickering white noiseinspired lines to pixelated camo; a cheerful landscape of cool and catchy styles! From brief swimming trunks, to swimsuits, to light swim shorts, hummel has it all for the water-
loving boys. For kids, the swim trunks come in two lengths, a long version for extra UV protection and a short version for the boys less sensitive to the sun. The tweens collection for boys also offers brief swimming trunks, perfect for the beach or as an extra garment under a swim short. For the babies and toddlers, hummel has created a swimsuit with a great fit and zip on the front giving the toddlers and smaller kids the opportunity to practice their dressing skills. The collection also comes with several pairs of light swim shorts for kids and tweens to wear at the beach or as a cool input to the everyday garment on those extra hot days. As a cool match for the various shorts and pants, the kids collection presents both
Page 43 Kids Swimwear
a long- and a short-sleeved version of the swim tee to mix and match in infinite ways. The girls collection covers everything from swim tees, to bikinis, to swimsuits. For babies and toddlers, hummel has created two different swimsuits; one with cute flounces and an inner nappy pant and one with short sleeves and legs and a zipper at the front allowing the small ones to practice their dressing. The collection also offers a swimsuit for the girls a little older, a bikini, long- and shortsleeved swim tees and swim pants; one with short legs and one with an over-the-knee length. Tweens can choose between bikinis and lovely swimsuits with open back and an amazing fit, great for the
beach as well as the swimming bath. The bikinis come with more or less coverage and are easily matched with the hummel swim pants in different lengths or the light swim shorts. As a supplement to the baby and kids swimwear, the collection also presents soft and lovely hooded bath towels in two different sizes and cool caps with neck cover – both of it in colours that match the rest of the collection.
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drop 01 Spring/ Summer 2014
Textile 88—562—8363 Ummi Swimsuit SS14
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drop 01 Spring/ Summer 2014
Textile 88—562—7885 Ummi Swimsuit SS14
Page 46 Kids Swimwear
drop 01 Spring/ Summer 2014
Textile 88—562—7710 Ummi Swimsuit SS14
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drop 01 Spring/ Summer 2014
Textile 88—562—7709 Ummi Swimsuit SS14
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drop 01 Spring/ Summer 2014
Textile 88—567—7886 Xenia Bikini SS14
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drop 01 Spring/ Summer 2014
Textile 88—554—8520 Sofus Bermuda SS14
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drop 01 Spring/ Summer 2014
Textile 88—555—7710 Wade Bermuda SS14
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drop 01 Spring/ Summer 2014
Textile 88—564—7886 Vanessa Swimsuit SS14
Page 52 Kids Swimwear
drop 01 Spring/ Summer 2014
Textile 88—565—7886 Zab Swim Tee SS14 88—553—4030 Yanka Swimshorts SS14
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drop 01 Spring/ Summer 2014
Textile 88—565—7710 Zab Swim Tee SS14 88—568—7886 Yakow Swim Trunk SS14
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drop 01 Spring/ Summer 2014
Textile 88—555—7429 Wade Bermuda SS14
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drop 01 Spring/ Summer 2014
Textile 88—566—3665 Sydney Swimtee SS14 88—569—3665 Sailor Swimpants SS14
Page 56 Tweens Swimwear
drop 01 Spring/ Summer 2014
Textile 88—556—7886 Liam Swimpants SS14
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drop 01 Spring/ Summer 2014
Textile 88—558—8246 Catalina Bikini Top SS14 88—561—7886 Pamela Swimpants SS14
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drop 01 Spring/ Summer 2014
Textile 88—550—7710 Curt Swimpants SS14
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drop 01 Spring/ Summer 2014
Textile 88—557—7709 Merell Swimsuit SS14
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drop 01 Spring/ Summer 2014
Textile 88—559—8246 Bett Bikini Top SS14 88—560—7709 Rianne Swimpants SS14
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drop 01 Spring/ Summer 2014
Textile 88—549—5265 Svenne Swimpants SS14
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drop 01 Spring/ Summer 2014
Textile 88—551—8520 Cris Swimpants SS14
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drop 01 Spring/ Summer 2014
Textile 88—558—7886 Catalina Bikini Top SS14 88—552—4030 Ponto Swimpants SS14
hummel International Sport & Leisure A/S Balticagade 20 8000 Aarhus C Denmark Tel +45 87 34 48 00 Fax +45 87 34 48 09 info@hummel.dk www.hummel.net