hummel SS17 footwear sport style

Spring/Summer 2017 Sell in catalogue

FOOTWEAR SPORT STYLE from hummel

Footwear Sport Style from hummel

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Footwear Sport Style—Spring/Summer 2017

ABOUT HUMMEL

PRIMARY TARGET GROUP EVERYDAY ATHLETES

SINCE 1923 Once upon a rainy afternoon in the year of 1923, a young shoemaker by the name of Albert Messmer was watching a football match in his hometown Eppendorf.

During the match, he noticed how all the players were sliding around the muddy pitch – and that sparked an idea. A very bright idea. Albert went home to his workshop, worked all night and the next morning he came out with his first sports product – a pair of football cleats.

The football cleat in Albert’s Eppendorf backyard was the starting point for hummel – and now, more than 90 years later, hummel products are sold in more than 35 countries.

HUMMEL SPORT & FASHION hummel is the proud long-term manufacturer of sports apparel, sports gear, sneakers and fashion apparel.

The sport heritage is omnipresent in all aspects of the hummel brand – including the development and design of all our product lines. Even our fashion collections are characterised by sporty silhouettes and an overall active look. So when new collections are launched several times a year, it is easy to mix and match styles across collections – resulting in a vast variety of styling options.

Danish design-traditions are strong influencers on our products. We work with clean lines, add a deep love for edgy details and strong colour-combinations as well as inspiration from retro and current trends to attain our signature cool and urban street style vibe with a sporty twist.

OUR KARMA PHILOSOPHY: CHANGE THE WORLD THROUGH SPORT At hummel, we believe sport is more than a physical activity. It is a universal language with the strength to eliminate differences in politics, culture, religion and beliefs.

As a company, we know we can make a real change in the world by using sport to create understanding, respect and unity. Through unique partnerships, projects and activities we support and initiate projects, which help people live out their passion for sport. From core projects in Afghanistan and Sierra Leone to projects and events around the world, we empower people through sport and give them a platform for stepping into character. In a cohesive world, we believe this can act as a boomerang of positive change for all.

This is what we call Karma. This is how we wish to Change the World through Sport.

Footwear Sport Style—Spring/Summer 2017

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Footwear Sport Style—Spring/Summer 2017

TERRAFLY NEW SOFT TECHNOLOGY

Welcome to the part of the book where the designers at hummel have decided to shifted the goalposts a tad, to look through a different lens and to turn the On-Trend dial all the way up to 11. Meet the Terrafly’s, they are very distinct and different shoes that share one important ingredient: the delivery of maximum impact at street level – and maximum comfort for the user.

As well as sporting the kind of stylish aesthetic that’s bound to turn heads, the team have implemented some advanced new technology that you’ll notice as soon as you slip your foot inside – they’re lightweight, comfortable, dynamic, breathable and have the requisite levels of support and science that makes them feel just, well, right.

The Terrafly is available in four formats: the Terrafly Forseti Mid/low, the Terrafly RB, the Terrafly NP and the Terrafly St. All explosive new additions to the wider hummel range.

Footwear Sport Style—Spring/Summer 2017

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Footwear Sport Style—Spring/Summer 2017

TERRAFLY FORSETI MID ALL NEW FOR SPRING SUMMER 2017 This is one of those collections whose colourways are all so enticing it’s difficult to pick which one to try first. Calling them simply Dove, Black, Total Eclipse, Total Eclipse/Blue, White doesn’t quite do them justice, one must take into firm account the lightweight materials, extreme breathability, a one-piece upper and tech design to fully appreciate their appeal.

Footwear Sport Style—Spring/Summer 2017

PRODUCT ASSORTMENT TERRAFLY FORSETI MID

TERRAFLY FORSETI MID

64—967—1018

64—967—2001

TERRAFLY FORSETI MID

TERRAFLY FORSETI MID

64—967—7364

64—967—7803

TERRAFLY FORSETI MID 64—967—9001

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Footwear Sport Style—Spring/Summer 2017

TERRAFLY FORSETI MID

Footwear Sport Style—Spring/Summer 2017

TERRAFLY FORSETI MID

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Footwear Sport Style—Spring/Summer 2017

TERRAFLY RB INSANELY COMFORTABLE

Made from rubber and mesh with a fresh upper design and lightweight look and feel the sock instep is constructed with our newly invented Kevlar Force collar technology for maximum support, stability and protection. The ­science continues with our new soft and comfortable outsole technology with enhanced TGR (TopGrip) technology. Insanely comfortable, you won’t want to take them off.

Footwear Sport Style—Spring/Summer 2017

PRODUCT ASSORTMENT TERRAFLY RB

TERRAFLY RB

60—349—1615

60—349—3661

TERRAFLY RB

TERRAFLY RB

60—349—6754

60—349—7364

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Footwear Sport Style—Spring/Summer 2017

TERRAFLY RB

Footwear Sport Style—Spring/Summer 2017

TERRAFLY RB

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Footwear Sport Style—Spring/Summer 2017

TERRAFLY NP LIGHTWEIGHT SOCK-LIKE FIT Terrafly NP is decked out in a fresh blend of neoprene, suede and mesh and comes in a lightweight design with Aerofoam and Aerotech outsole. The outsole is crafted from two rubber pieces as well as an EVA midsole and the outsole comes with TGR grip to enhance balance! · Designed in neoprene, suede and mesh · Outsole with TGR grip for enhanced balance · Sock-like fit

Footwear Sport Style—Spring/Summer 2017

PRODUCT ASSORTMENT TERRAFLY NP

TERRAFLY NP

60—347—2001

60—347—3661

TERRAFLY NP

TERRAFLY NP

60—347—7364

60—347—9001

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Footwear Sport Style—Spring/Summer 2017

TERRAFLY NP

Footwear Sport Style—Spring/Summer 2017

TERRAFLY NP

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Footwear Sport Style—Spring/Summer 2017

AEROFLY

BREATHABLE, LIGHTWEIGHT The Aerofly sneaker combines a flexible and very lightweight AEROtech outsole with a super comfortable hummel AEROFOAM insock, merging comfortability with an effortless everyday look. All three styles are designed with a lightweight upper-construction in breathable materials and comes in a streamlined design, ideal for any occasion. You’ll want to wear this sneaker everywhere and anytime – and you can!

Footwear Sport Style—Spring/Summer 2017

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Footwear Sport Style—Spring/Summer 2017

AEROFLY MX80

MINIMALISTIC, STREAMLINED The Aerofly MX80 is decked out in textile and see-through mesh – allowing colour-contrasted speed-stripes to peep through the fabric. Laces come with a flat construction with stripes, and chevrons are printed at one side providing a minimalistic and streamlined feel. · Textile and see-through mesh · Colour-contrasted speed stripes · Printed chevrons at one side

Footwear Sport Style—Spring/Summer 2017

PRODUCT ASSORTMENT AEROFLY MX80

AEROFLY MX80

60—342—2001

60—342—2075

AEROFLY MX80

AEROFLY MX80

60—342—3445

60—342—6719

AEROFLY MX80 60—342—7364

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Footwear Sport Style—Spring/Summer 2017

AEROFLY MX80

Footwear Sport Style—Spring/Summer 2017

AEROFLY MX80

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Footwear Sport Style—Spring/Summer 2017

AEROFLY MX100

REFLECTIVE, BREATHABLE Aerofly MX100 is characterized by contrasts in materials and looks! This sneaker is crafted from three textures in PU and neoprene and chevrons are embossed to provide a futuristic look. · Characterized by contrasts in materials and looks · Crafted from three different textures · Embossed chevrons

Footwear Sport Style—Spring/Summer 2017

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PRODUCT ASSORTMENT AEROFLY MX100

Reflective

60—343—1615

AEROFLY MX100 60—343—3661

AEROFLY MX100

Reflective

60—343—2001

Reflective

AEROFLY MX100 60—343—7364

Reflective

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Footwear Sport Style—Spring/Summer 2017

AEROFLY MX100 Reflective

Footwear Sport Style—Spring/Summer 2017

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AEROFLY MX100 Reflective

Reflective

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Footwear Sport Style—Spring/Summer 2017

AEROFLY MX120

A FUTURISTIC LOOK

Aerofly MX120 is designed in mesh to ensure a breathable environment for the foot. One side is covered by a moulded TPU piece, providing a 3D look.

- Designed in breathable mesh - One side is covered by a moulded TPU piece - Futuristic look

Footwear Sport Style—Spring/Summer 2017

PRODUCT ASSORTMENT AEROFLY MX120

AEROFLY MX120

60—344—1615

60—344—2001

AEROFLY MX120

AEROFLY MX120

60—344—3661

60—344—7364

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Footwear Sport Style—Spring/Summer 2017

AEROFLY MX120

PERFORMANCE INDICATOR Casual wear

High performance Gym training

Light running

Footwear Sport Style—Spring/Summer 2017

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OVERVIEWS HUMMEL® FOOTWEAR — PERFORMANCE

60—346

MICROFIBER/MESH

TERRAFLY ST

UK SIZE 3,5 - 15

Casual wear

2001 BLACK

3661 CABERNET

High performance

7364 TOTAL ECLIPSE

9001 WHITE

60—347

NEOPRENE/SUEDE/MESH

TERRAFLY NP

UK SIZE 3,5 - 15

Casual wear

2001 BLACK

3661 CABERNET

High performance

7364 TOTAL ECLIPSE

RUBBER/MESH

TERRAFLY RB

UK SIZE 3,5 - 15

1615 TRADEWINDS

3661 CABERNET

High performance

6754 DEEP LICHEN GREEN

64—967

RUBBER/NEOPRENE. FUNCTIONAL LIFESTYLE SHOE. FIT ZONE, SOCK LIKE FIT FOR ULTIMATE COMFORT. AEROFOAM SOFT TECH INSOLE FUNCTION. LIGHTWEIGHT FUNCTIONAL AEROTECH OUTSOLE. ENHANCED BALANCE AND TGR GRIP OUTSOLE

7364 TOTAL ECLIPSE

KNIT

TERRAFLY FORSETI MID

UK SIZE 3,5 - 15

Casual wear

1018 DOVE

NEOPRENE/SUEDE/MESH. FUNCTIONAL LIFESTYLE SHOE. FIT ZONE, SOCK LIKE FIT FOR ULTIMATE COMFORT. AEROFOAM SOFT TECH INSOLE FUNCTION. LIGHTWEIGHT FUNCTIONAL AEROTECH OUTSOLE. ENHANCED BALANCE AND TGR GRIP OUTSOLE

9001 WHITE

60—349 Casual wear

MICROFIBRE/MESH. FUNCTIONAL ALLROUND HIGH PERFORMANCE SHOE. KEVLAR FORCE TECHNOLOGY FOR ULTIMATE COMFORT. AEROFOAM SOFT TECH INSOLE FUNCTION.

2001 BLACK

High performance

7364 TOTAL ECLIPSE

7803 TOTAL ECLIPSE/BLUE

9001 WHITE

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Footwear Sport Style—Spring/Summer 2017

OVERVIEWS HUMMEL® FOOTWEAR — PERFORMANCE

64—968

KNIT

TERRAFLY FORSETI LOW

UK SIZE 3,5 - 15

Casual wear

2001 BLACK

2094 FROST GREY

High performance

7364 TOTAL ECLIPSE

8729 BLUE DANUBE

60—342

MESH/TEXTILE

AEROFLY MX80

UK SIZE 3,5 - 15

Casual wear

2001 BLACK

2075 GREY/BLACK

High performance

3445 FUCHSIA PINK

6719 MINT

60—343

PU/NEOPRENE

AEROFLY MX100

UK SIZE 3,5 - 15

Casual wear

1615 TRADEWINDS

2001 BLACK

High performance

3661 CABERNET

MESH/TPU

AEROFLY MX120

UK SIZE 3,5 - 15

1615 TRADEWINDS

2001 BLACK

High performance

3661 CABERNET

7364 TOTAL ECLIPSE

PU/NEOPRENE. MOULDED QUARTER REFLECTIVE PIECE. MOULDED NEOPRENE HEEL. LIGHTWEIGHT OUTSTOLE.

7364 TOTAL ECLIPSE

60—344 Casual wear

MESH/TEXTILE. BREATHEABLE AND LIGHTWEIGHT UPPER. MONOMESH WITH SEE THROUGH CUT OUT DETAILS. LIGHTWEIGHT OUTSTOLE.

7364 TOTAL ECLIPSE

MESH/PU. BREATHEABLE AND LIGHTWEIGHT UPPER. MOULDED TPU QUARTER PIECE. LIGHTWEIGHT OUTSTOLE.

Footwear Sport Style—Spring/Summer 2017

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OVERVIEWS HUMMEL® FOOTWEAR — PERFORMANCE

60—341

MESH

CROSSLITE

UK SIZE 3,5 - 15

Casual wear

2001 BLACK

3233 BRIGHT ROSE

High performance

6752 VIRIDIAN GREEN

7364 TOTAL ECLIPSE

60—340

MESH/MICROFIBRE

CROSSLITE DOT4

UK SIZE 3,5 - 15

Casual wear

1615 TRADEWINDS

2001 BLACK

MESH/MICROFIBRE. BREATHEABLE AND LIGHTWEIGHT UPPER. MOULDED CHEVRON LOGO. LIGHTWEIGHT OUTSTOLE.

High performance

3233 BRIGHT ROSE

6752 VIRIDIAN GREEN

60—338

MESH/LYCRA

EFFECTUS BREATHER

UK SIZE 3,5 - 15

Casual wear

TEXTILE. BREATHEABLE AND LIGHTWEIGHT UPPER. LIGHTWEIGHT OUTSTOLE.

7364 TOTAL ECLIPSE

MESH/PU/TEXTILE. BREATHEABLE AND LIGHTWEIGHT UPPER. LIGHTWEIGHT OUTSTOLE.

High performance

NAME & NUMBER

EFFECTUS BREATHER STYLE 60338

COL. 9001

LACE OPTIONS

MATERIALS — #1 MUST BE MAIN MATERIAL

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1615 TRADEWINDS

2001 BLACK

6752 VIRIDIAN GREEN

7364 TOTAL ECLIPSE

60—339

MESH/LYCRA

EFFECTUS BREATHER II

UK SIZE 3,5 - 15

Casual wear

1615 TRADEWINDS

2336 DARK SHADOW

High performance

7364 TOTAL ECLIPSE

8501 BLUE RADIANCE

SAME MESH AS 60344 MESH B

LYCRA

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EMBROIDERY

4

ELASTANE LINING 04C12

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SAME LACES AS AW 16

COLOURS — FIRST ONE MUST ALWAYS BE MAIN COLOR PANTONE HUMMEL WHITE

PANTONE 15-XXXX TPX COLOUR NAME

PANTONE HUMMEL BLACK

PANTONE 15-XXXX TPX COLOUR NAME

PANTONE 15-XXXX TPX COLOUR NAME

PANTONE 15-XXXX TPX COLOUR NAME

PANTONE 15-XXXX TPX COLOUR NAME

PANTONE 15-XXXX TPX COLOUR NAME

9001 WHITE

TONGUE LABEL

GRAPHICS

SAME AS SPEEDSTAR

45MM (INSOCK)

MESH/PU/TEXTILE. KNITTED LIGHTWEIGHT UPPER. LIGHTWEIGHT OUTSTOLE.

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Footwear Sport Style—Spring/Summer 2017

OVERVIEWS HUMMEL® FOOTWEAR — PERFORMANCE

60—345

KNIT/MESH

ZEROKNIT II

UK SIZE 3,5 - 15

Casual wear

2001 BLACK

3661 CABERNET

High performance

6753 DARKEST SPRUCE

60—384

MESH

AERO1

EUR SIZE 36 - 42

Casual wear

2075 GREY/BLACK

9001 WHITE

3445 FUCHSIA PINK

High performance

6719 MINT

KNIT/TEXTILE. KNITTED UPPER. TEXTILE TOEBOX. LIGHTWEIGHT OUTSOLE.

Footwear Sport Style—Spring/Summer 2017

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