Humps N Horns Bull Riding Magazine - Jun 2023

Humps N Horns June 2023

On The Cover - The excitement lit up every round of the PBR World Finals at Dickies Arena in Fort Worth, Texas.

Photos provided courtesy of BullStock Media.

HUMPS N HORNS® BULL RIDING MAGAZINE PO Box 34172 Fort Worth, TX 76162 325-500-BULL (2855) www.humps-horns.com

ADMINISTRATIVE Stacie Blake Publisher/Owner stacie@humps-horns.com

Terry Blake Editor in Chief/Owner terry@humps-horns.com

ADVERTISING ads@humps-horns.com

CIRCULATION circulation@humps-horns.com

FEATURE STORY WRITER

Barbara Pinnella barbara@humps-horns.com

PHOTOGRAPHY

Andy Gregory Director of Photography andy@humps-horns.com

CONTRIBUTORS

Georgia Akers Andy Gregory

Justin Felisko Phillip Kitts

Barbara Pinnella Kelly B. Robbins

Keno Shrum Andy Watson

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Congratulations to Rafael Jose de Brito! He is the 2023 PBR World Champion Bull Rider. To be honest, he is not one of the ones that I thought would be the World Champion prior to the start of the PBR World Finals.

He was #9 in the world standings and had some success with the PBR Teams Series but not one that many had high on the list of contenders. De Brito proved us all wrong as he rode a strong performance in the World Finals where he rode four of eight bulls to win the World Finals and edged out Wingson Enrique da Silva by a mere 4.75 points for the World Championship.

With the race for the gold buckle being so close, it literally came down to the final bull in the championship round. Both de Brito and da Silva had a chance to win if one rode his bull and the other did not. Since they both bucked off their bulls in the championship round, de Brito held on with the lead he had built up.

Rafael Jose de Brito was the first man in the history of the PBR to be crowned the PBR World Champion, PBR World Finals Event Champion, and the PBR Rookie of the Year all in the same year. Quite an accomplishment for the 31-year-old rookie from Brazil.

Another World Championship race that came down to the final out of the PBR World Finals was the World Champion Bucking Bull race. Cool Whip had been the early favorite leading into the World Finals but he did not have scores he needed to maintain the highest world average once the three outs from the Finals were included.

In the end, it came down to Ridin’ Solo (Cord McCoy / Bill McCarty) who emerged victorious for the second consecutive year.

We also want to congratulate Blake Sharp on being selected as the 2023 Stock Contractor of the Year.

We hope you enjoy this issue of Humps N Horns! Until next time,

Terry

By Terry Blake

Who doesn’t love bull riding? If you’re reading this magazine, it is easy to assume that you are a fan of the sport and those who risk it all to keep it going.

One of the things that make bull riding, and bull riders, so easy to love is the fact that they are typically all down to earth, regular guys like you and me.

Many of the bull riders have expressed over the years how they don’t understand why fans get so excited about meeting the bull riders, wanting autographs, and so forth because they just see themselves as normal people, like everyone else, who are just doing their job and trying to be the best they can be at it.

However, we understand that is exactly what makes these guys so easy to respect and appreciate. The fact that they don’t have any airs about them and don’t see themselves as better than the fans in the stands who make their dream of becoming the World Champion Bull Rider possible.

The flip side of this is that since they are just people, they have all the ups and downs of life that we all have to face. All while trying to compartmentalize life so that the distractions of day to day life don’t cause them to lose focus as they mount an 1,800 pound animal whose mission is to get them off their backs as quick as possible.

The Ride, the new docuseries featured on Prime is a behind the scenes look at the men and women who comprise the families of the Professional Bull Riders. It shows where they came from, the families that they love, the challenges they face with their families, injuries, and the mental stress that is part of living as

a professional bull rider. As someone once said of bull riding, about 90% of it is mental and the rest is in your head.

It is always interesting to hear professional bull riders who are at the pinnacle of their sport but still struggle with the thoughts and doubts in their minds that ask “Do you really belong at this level?” “Do you really have what it takes?” Especially when they hit a cold streak and go through a few buckoffs.

This is not excusive to bull riders. It is something that all athletes can experience and have to find a way to overcome if they want to stay at the peak of their performance. The life and death nature of bull riding, however, makes it even more important to have your mind focused on the task at hand when you nod your head.

The Ride takes you through the inaugural PBR Teams Series as the cowboys of the PBR adapt to a new format in the world of bull riding and that is riding for your team and not just for yourself.

Some of the things that the cowboys and their families endure include Ezekiel Mitchell and the loss of his cousin, professional bull rider Ouncie Mitchell, difficult slump for Eli Vastbinder, and the devastating loss of Chase Outlaw’s young daughter, Cashleigh (2011-2022).

The Ride, released on May 30, is available on Prime. You will not be disappointed if you take time to watch this great series.

Lifting on Your Rope

There’s a little misconception in the bull riding industry. There is a teaching out there that says not to lift on your bull rope which is contrary to what actually works. The seven time world champion Sage Kimzey explain to me the reason he had so much trouble at the NFR in 2018 was because he was unable to lift on his bull rope due to a shoulder injury.

If you don’t lift on your bull rope you are allowing the bull to get away from you and have the advantage on you because you are behind your rope or actually behind the bulls shoulders.

Here is where the conversation gets confusing. Lifting on your bull rope is not done by prying down over your leg it is done by moving forward in front of your rope and lifting through your shoulder. When you pry down over your leg you are unable to get forward because it rocks you back on your butt. That in turn causes you to reach with your hand rather than rolling forward on your pelvis with your chest in front of your rope. A better term than lift and reach is lift and drive your shoulders in front of your rope.

Possibly an even better term for lifting is this, “Pulling your whole torso toward the bulls shoulders”.

During every ride there is a mixture of lifting on your rope and releasing that lift which sometimes involves a bit of push into the bulls back. Constantly doing one or the other is not the best for the outcome of your ride.

Bull riding is not cookie-cutter there is so much that is involved with it but it all starts with the foundation in riding the jump of the bull in front of your rope into the turn which allows you to make the turn easily. Successful bull riding is about structure and patience.

So next time someone tells you that lifting on your rope is not proper you now understand the difference between lifting on your rope and prying over your leg.

Thanks for listening to a guy who made a career while lifting on my rope.

Cody Custer

July 10-15

Cody Custer Bull Riding Schools

Cody, Wyoming

Ground School during the day and help during the Rodeo each night. This is sponsored by Cody night rodeo and is free. For information contact the Cody Night Rodeo Office.

August 24-25-26

Hastings, Michigan

Call Denny Count (269) 208-0794

September 1-2-3

Senitobia, Mississippi

Call Jud Moore (662) 292-3390

November 24-25-26

New River, Arizona

Call Cody Custer (580) 729-1962

RIDER RUNDOWN with... Nic Jackson

Maryland bull rider Nic Jackson is looking forward to another summer full of rodeos. He and his siblings have been practicing their skills, which include working with their horses and getting on bulls each week. As the oldest sibling, Nic must take the reins and the responsibilities when they are preparing for the rodeos. After talking with him in Las Vegas last December, we chatted on the phone earlier this month to see what steps he is taking to earn himself another trip to the Junior World Finals.

KT: Okay, Nic, to start, can you tell our readers where you are from?

NJ: I’m from Maryland.

By Katlin Truelsen CAC Media Group

KT: What is your age and grade in school?

NJ: I am 15 and a freshman in high school.

KT: When we talked in Vegas you said you were homeschooled, what does that look like?

NJ: I will wake up around seven and go out and feed the animals. My responsibility is mostly the horses and bulls. I come back in and have breakfast and then start my schoolwork so I can be done at three and head out to practice.

KT: Do you enjoy being homeschooled more than traditional school?

NJ: I do truly like it more. I went to traditional school until about 2nd grade, but since I started rodeo, it allows me to have a lot more flexible schedule.

KT: What does your schooling look like?

NJ: We work with a learning curriculum that we use for our schooling. It covers the same stuff as a normal school.

KT: What does your family like to do?

NJ: Well, my siblings and I enjoy riding and being around livestock. My older brother is 16 and has special needs but enjoys animals. My younger brother is 10 and rides bulls, too. I have two twin sisters who barrel race and do pole bending, breakaway roping, and goat tying.

KT: What does a typical week look like for you guys?

NJ: At the beginning of the week, we do our schoolwork, and then starting Thursday, we start packing for the rodeo because we typically head out early for a Saturday rodeo. If we take the horses, we like to be there at least a day ahead of time.

KT: Do you help a lot with your sibling training?

NJ: I help my brother a lot with his bull riding technique. With my sisters, I do the video so they can see what they are doing and what might need to be fixed before their next run.

KT: Do you and your siblings work well together?

NJ: Yes, I step up a lot on the responsibilities of feeding and helping them with other stuff wherever I need to.

KT: You said you have bulls, are these rodeo bulls or bulls for breeding in a cow-calf operation?

NJ: I own a few bucking bulls and my brother has one as well. We also have a few calves.

KT: I know that it is hard to get into the rodeo bull business because it is expensive. Can you walk us through how you started it?

NJ: I have been doing it for about a year, and I enjoy it. I am currently just buying the bulls and bringing them in.

KT: Do you use them to practice at your house then or go somewhere else to practice?

NJ: We actually have a full rodeo arena at our house, and we use it all the time to practice.

KT: That must make it nice. If you are practicing at home during the week, how far away is a weekend rodeo?

NJ: Our summertime rodeos are about 2-3 hours away.

KT: What does your schedule look like for this summer’s rodeos?

NJ: We are pretty booked up. I have a few during the week, and one almost every weekend.

KT: Are your rodeos similar on the East Coast as they are in other parts of the U.S. like Texas?

NJ: Yes, I would say once we get into summertime the rodeos pick up on the East Coast and they are like the other ones in places like Texas.

KT: What do your qualifying rodeos look like?

NJ: We have a nearby rodeo that is hosted by a ranch and is a seasonal qualifier. Out here we must do more than one qualifying event and they take average out the best scores. In other places, it is different. You may only get one chance.

KT: Do you like it that way or would you rather do the one and done?

NJ: We have always done it this way, so that is what I know but I do like it because you get more chances.

KT: How do you feel when you are riding in a qualifying rodeo for Vegas?

NJ: I just try to tell myself it’s like any other rodeo, and I am there to do one job.

KT: How did you truly get started in this sport? Was your dad in the rodeo?

NJ: NJ: My dad played football in college. I am a fifth-generation cowboy but a firstgeneration rodeo competitor. When I was little, I had an interest in it and it grew on me. When I was four, I tried mutton-busting and fell in love from there.

KT: How did you feel transitioning to bulls?

NJ: I enjoy the bigger bulls now, only because with the little bulls you can make mistakes and get away with them but with the bigger bulls you can’t get away with anything.

KT: What do you mean?

NJ: Sometimes on the little ones you don’t have to ride as well, and you can get lazy,

but you can’t do that with the big ones.

KT: What is one thing you have learned from the rodeo circuit?

NJ: I figured out it is basically all mental and I just have to tell myself I can do anything I put my mind to.

KT: Are your chances of making it back to the Junior World Finals pretty good?

NJ: Yes, I have been looking good at the start of my qualifying rodeos. I just have to keep it up and hopefully, I will have a trip back.

KT: What is something you would tell younger bull riders?

NJ: It’s truly all up to God, and in the end, you are just there to do your job. A million other things will happen on the side but focus on the task at hand and let the Lord take care of the rest.

KT: Now to wrap up, I want to ask you some fun questions, what is your favorite color?

NJ: I think blue since that is the color of most of my rodeo equipment.

Kt: Favorite movie?

NJ: Tombstone.

KT: Favorite food?

NJ: Chicken and bacon burgers.

KT: Chicken and bacon burgers?

NJ: They are really good; you have to try them.

KT: I will take your word for it. What about your favorite time of year?

NJ: Summer.

KT: Favorite vacation spot?

NJ: Florida because I like to fish.

KT: Is that one of your main hobbies outside of bull riding?

NJ: Yeah, that and hunting. I do quite a bit of that.

KT: What do you hunt in Maryland?

NJ: We have deer and turkeys and coyotes.

KT: Yeah, we have the same stuff here in Iowa too. Well, Nic, thank you so much for talking with me today, and good luck with your summer qualifiers. Hopefully we will see you in Las Vegas next December.

NJ: Thank you!

For more information about your favorite high school rodeo stars, you can check out the National High School Rodeo Association or the Junior World Finals on Facebook. Be sure to look for a new bull rider in next month’s Rider Rundown.

Katlin Truelsen is a member of the CAC Media Group and specializes in digital and print media. She is currently a high school sophomore and lives with her family on a diversified grain and livestock farm in Eastern Iowa.

By Darci Miller

Blake Sharp Named 2023 Stock Contractor of the Year

On the night Sharp received the award, his bull No. 3 UTZ BesTex Legend notched a 46-point bull score.

FORT WORTH, Texas – When stock contractor Blake Sharp was on his way home to Columbus, Mississippi, from the premier series event in Tacoma, Washington, he got a call from PBR Director of Livestock Riley Gagnon.

The news? He’d won the 2023 PBR Stock Contractor of the Year award.

“I was kind of shook,” Sharp said during Round 2 of the 2023 PBR World Finals in Fort Worth, Texas. “I was kind of shocked. It was an awesome experience.

“It means the world, that’s for sure. Ever since I was a little boy, I’ve dreamed of doing it. I’ve been around it my whole life. So it means a lot.”

It’s an incredible achievement for Sharp, who boasts such bulls as UTZ BesTex Smokestack, Mike’s Motive, Yellowknife, Centerfold

and Bandido Bug. But UTZ BesTex Legend is undeniably the star of the show in 2023, sitting at No. 3 in the YETI World Champion Bull race with a 45.58-point average. He trails Cool Whip and reigning YETI World Champion Bull Ridin’ Solo, tied at No. 1 with 45.61 averages.

“Legend’s probably my favorite,” Sharp said. “I call him a freak of nature. He does something different every time. Very explosive, gets off the ground, kicks hard. Guys don’t really like to get on him, but at the end of the day, that’s the World Champion contenders. Hopefully he can show out here and go to the top of the leaderboard.”

Sharp looks back fondly on Legend’s trip in St. Louis, where he bucked off Dalton Kasel for a 46.75-point bull score. He also has a special place in his heart for his bulls’ performance in Tulsa, Oklahoma, in February, where Legend scored 46.5 points to be named YETI “Built for the Wild” Bull of the Event ahead of fellow world title contenders No. 4 Flapjack and No. 5 Ricky Vaughn.

Legend has been ridden just twice in 14 outs in 2023, once for 90.5 points by Kasel in Manchester, New Hampshire, and once

for 89 points by Sandro Batista in Little Rock, Arkansas. He scored higher than 45 points five times, including his two 46s in St. Louis and Tulsa.

He notched a third 46-point bull score in his first out in Fort Worth, bucking off Wingson Henrique da Silva for 46 points.

“I’ve just enjoyed it, as far as watching Legend climb (the standings),” Sharp said. “He had a few hiccups in there, but he redeemed himself right there at the end of the season. We took him to Louisville and he climbed up one more position, so that’s always good.”

While riders don’t want to get

on Legend, they do want to get on Smokestack, who sits at No. 14 in the standings.

“I think Smokestack is the riders’ favorite bull going because when they ride him, they’re always 90 on him,” Sharp said. “They’ve been 92 on him twice. So I think that’s the bull I hear most about that the guys want to get on.”

Indeed, Smokestack has been ridden four times in 11 outs this season, all for more than 90 points. In Round 2, he bucked off Chase Dougherty for 44.25 points. While Sharp has been in the game for some time now, he says there’s one key to his success in building himself a rank pen of bulls.

“Partners,” Sharp said. “I’ve always had the knowledge to do it, and I can always recruit bulls, but you’ve got to have the partners behind you to help you purchase the animals. Finally, this past year, I’ve been able to get some really good partners. Koe Wetzel is the one that kind of got it going, and then the guys that he hangs around with, they wanted to be involved. So just kind of over time, it’s just growing.”

Chase Dougherty vs UTZ BesTex Smokestack in Round 2 of the PBR World Finals.

Article provided courtesy of PBR.

Photo provided courtesy of Bull Stock Media

UTZ BesTex Legend

Inspiration Point

Ephesians 4:29 tells us that beneficial talk builds others up. Proverbs 16:24 tells us gracious words are a honeycomb. 1 Thessalonians 5:18 says “give thanks in all circumstances; for this is God’s will for you in Christ Jesus.” These are just a few of the many verses we can find relating to our words in the Bible.

So, when we are examining if our words are beneficial, we need to take a look at their purpose. Are we honoring and bringing thanks and glory to God? Are we benefiting others? Are we being gracious and loving with what we say?

If the answer is no, is our talk unwholesome? What is the purpose for our words?

Choose Your Words Wisely

“A good man brings good things out of the good stored up in him, and an evil man brings evil things out of the evil stored up in him. But I tell you that everyone will have to give account on the day of judgment for every empty word they have spoken.” — Matthew 12:35-36, NIV

Words have an impact on us and those around us every single day. This means each day we are confronted with a choice: how do we want to use our words? As Christians, we know words are much more than a form of communication. They can be a meaningful tool and a way to share the light of Christ in our lives, or a damaging blow to others and ourselves.

For this reason, it is extremely important to understand how to choose your words wisely. It is easy to use words but impossible to take them back. Sometimes, we only have one chance or moment to choose our words. The results can be beautiful or catastrophic.

What is your heart full of? Are there any patterns in particular that you notice? Take a moment a really think about it. What comes to mind?

The Bible gives us one way we can tell what our hearts are full of. Jesus says, “the mouth speaks what the heart is full of,” (Luke 6:45). Now look back on your answers to the previous questions. Do your words align with them? If not, is there something else that could be taking up room in your heart?

Perhaps for some of us we see a pattern or theme in our words or comments. Maybe we struggle with fear or anger or bitterness. On the other hand, maybe our words are hopeful or encouraging or thoughtful.

When we want to choose our words wisely, we need to start by looking at our heart and examining it. It is there where we can find the root to our words.

When we are examining our words and hearts, we must gauge whether our words are unwholesome or beneficial. The best way to do this is by turning to the Bible, our source of truth to see what it has to say about the difference between beneficial words and unwholesome talk.

Of course, we have average conversations all the time that are not clearly in either category. From what kind of food to buy at the store to when to plan an event, we frequently have ordinary everyday conversations. However, even in these conversations we can choose to honor God and others.

For instance, we can choose to encourage others when they are talking about a hard situation instead of comparing or feeding the negativity. Although this is an ordinary conversation, our perspective on it can help us choose our words wisely.

“But now you must also rid yourselves of all such things as these: anger, rage, malice, slander, and filthy language from your lips.” —

Colossians 3:8, NIV

How do we know if unwholesome talk is coming out of our mouths?

If the words are coming from a place of anger or pride or fear, they could be unwholesome. If our words are not honoring to God, we should not be saying them. If our words are damaging to others, we should reexamine our intention and our hearts.

There is no set of guidelines that sorts every possible word or phrase into beneficial or unwholesome categories. That is where we must depend on Scripture and the Holy Spirit to guide us and give us the right hearts and words that are needed.

“My dear brothers and sisters, take note of this: Everyone should be quick to listen, slow to speak and slow to become angry.” —

James 1:19, NIV

At times, our strongest response is a wordless one. Our instinct may to be to respond immediately to get our thoughts out there, whether it be verbal or through a message. However, the Word of God tells us the strength in being slow to speak and quick to listen. Are we always filling in the silences? Do we prioritize our thoughts and opinions over those of others? Do we hastily jump to our next phrase?

Solomon wrote “Even fools are thought wise if they keep silent, and discerning if they hold their tongues,” (Proverbs 17:28, NIV). Our words, or lack thereof, say a lot about us. It is important that we take the time to consider before we speak and really listen.

Sausage Cream Cheese Tater Tot

Breakfast Casserole

INGREDIENTS

• 2 lb hot breakfast sausage

• 1 (8-oz) package cream cheese, softened

• 1 (30-32oz) bag frozen tater tots

• 1 tsp salt

• ½ tsp pepper

• ¼ tsp garlic powder

• ¼ tsp onion powder

• 2 cups shredded cheddar cheese

• 8 eggs

• 2 cups milk

INSTRUCTIONS

1. Preheat oven to 350ºF. Lightly spray a 9x13-inch pan with cooking spray.

2. In a large skillet, cook sausage until no longer pink. Drain fat. Add cream cheese to skillet and mix with cooked sausage.

3. In a large bowl, toss together tater tots,sausage and cream cheese mixture, and shredded cheddar cheese. Pour into a lightly greased 9x13-inch pan.

4. Whisk together eggs, salt, pepper, garlic powder, onion powder and milk. Pour over tater tot mixture.

5. Bake uncovered for 60 - 70 minutes, or until eggs are set.

Submitted by Elizabeth S. - Jal, NM

By Kacie Albert

Rafael Jose de Brito makes PBR history as first rider to be crowned World Champion and Rookie of the Year in same season

FORT WORTH, Texas – Rafael Jose de Brito (Potirendaba, Brazil) etched his name in the PBR (Professional Bull Riders) history books this afternoon in Fort Worth, Texas, completing a comefrom-behind surge in the standings to win the World Finals event and 2023 PBR World Championship.

The 31-year-old Brazilian, who arrived in America in the summer of 2022, became the first rider to ever win the world title and Rookie of the Year honors in the same season.

“I want to thank God for making this dream come true and for all He has done for me,” Brito said from the dirt as he hoisted three glittering buckles. “I put in the work. I rode bulls day after day. It’s a great thing to have my name next to champions like Adriano [Moraes], Guilherme [Marchi], Silvano [Alves], Kaique [Pacheco] and Jose [Vitor Leme]. I want to dedicate this to Kaique at home watching.”

Brito traveled to Dickies Arena for his career-first World Finals ranked No. 9 in the heated gold buckle battle but atop the race amongst first-year Unleash The Beast competitors.

While he failed to convert in the opening two rounds, upended by Top Dollar (Hookin’ W/DeHoff/VanCleave) in 2.41 seconds in Round 1 and Stone Cold Gangster (Universal Pro Rodeo/ Rachel & Dustin Powell) in Round 2, Brito, who in 2022 signed as a free agent for the Texas Rattlers in the separate PBR Team

Series, returned more determined and with newfound confidence in Round 3.

Tasked with Chiseled (Flinn/D&H Cattle Co.), Brito delivered the first 90-point ride of the 2023 PBR World Finals with a mammoth 90.5-point score.

The 8-second effort garnered Brito a crucial 89 Unleash The Beast points, propelling him from No. 9 to No. 7 in the standings, and he inched within 336 points of then No. 1 Kaique Pacheco (Itatiba, Brazil), who did not compete at the seven-day event due to injury.

While Round 4 did not go in Brito’s favor, as the Brazilian was bucked off in 2.05 seconds by Ricky Vaughn (D&H Cattle Co./ Buck Cattle Co.), he rebounded in Round 5.

Conquering Time Bomb (Carr Pro Rodeo) for 89.25 points and tying for the second-best score of the night, Brito cracked the Top 5 in the World Championship battle. Garnering 46 Unleash The Beast points, he surged from No. 7 to No. 5 and was within 290 points of the No. 1 rank.

The score also allowed him to gain ground in the Rookie of the Year race, rising 209.67 points ahead of the then-second-place contender Daniel Keeping (Montague, Texas), who was shut out at the 2023 PBR World Finals.

Brito’s momentum continued to mount in Round 6 as he overtook the World Finals event lead courtesy of an 88.5-point ride atop Short Circuit (D&H Cattle/McWhorter) that netted another 46 points. While Brito remained No. 5 in the standings, he rose within 244 points of No. 1 Pacheco.

Brito also extended his lead atop the Rookie of the Year race, surging 276.5 points out in front of the new No. 2-ranked rider Wingson Henrique da Silva (Navirai, Brazil).

Silva was challenging Brito in the Rookie of the Year battle, as well as in the race for the World Finals event title and World Championship.

Before Championship Sunday, Brito and Silva were two of just six riders to have gone 3-for-6 at the World Finals. Silva’s three scores, logged consecutively in Rounds 3-5, led him to begin the final day of the individual season third on the World Finals event leaderboard, 4.75 points behind Brito, and No. 11 in the World Championship standings.

In Round 7, Brito elected to go head-to-head with Red Mosquito (Cord McCoy/Zach Muegge/McCoy Rodeo), while Silva architected a matchup between himself and Ivy League (Jane Clark/Gene Owen).

Both decisions proved fruitful as each rider made the 8, marked a matching 88.25 points, to tie for second in the round on the final day of the championship event.

Brito and Silva’s scores, coupled with key buckoffs from Dalton Kasel (Muleshoe, Texas), Dener Barbosa (Paulo de Faria, Brazil), Cooper Davis (Jasper, Texas) and Andrew Alvidrez (Seminole,

Texas), made it a three-rider race entering the championship round.

The third contender, two-time PBR World Champion Jose Vitor Leme (Ribas do Rio Pardo, Brazil), kept his title hopes alive in Round 7 when he delivered the second-best score, covering JAG Metals Grand Theft (D&H Cattle Co./Philip Elkins) for 90.25 points. The ride, which also avenged a buckoff from Round 2, earned Leme 49 Unleash The Beast points, briefly giving him the world No. 1 rank as he surpassed Pacheco by 9 points.

As the sixth man out in the championship round, Leme’s renewed hopes of victory were quickly extinguished as he was tossed by Canadian-born Yellowknife (Blake Sharp/Michael Floyd) in a swift 1.8 seconds.

Then it all came down to the final two outs of the season as Silva readied to take on Ricky Vaughn, while Brito found his name matched with World Champion Bull contender Flapjack’s (Parker/ OK Corralis/Gordon/D&H Cattle).

While Silva was first out, the tension quickly mounted as he was awarded a re-ride when Ricky Vaughn stumbled. Silva’s third bull of the day, Hunting Trip (Dozier Cattle Co./Martinez Bucking Bulls), would be his final bovine athlete opponent of the season.

In a must-ride situation, Silva failed to convert, bucked off in 4.93 seconds.

Despite still needing to attempt his draw, Brito, who would inevitably be bucked off by Flapjack in 0.97 seconds, began to tear up atop the back of the chutes as Silva’s buckoff clinched a neverbefore-accomplished trifecta for Brito, as he won the World Finals

Rafael Jose de Brito rides

Time Bomb (Carr Pro Rodeo) for 89.25 points in Round 5 of the PBR World Finals.

North Carolina), Renato Nunes (2010 – Buritama, Brazil) and Mike Lee (2004 – Decatur, Texas).

In the PBR’s 30-year history, Brito is the 21st different rider – and eighth Brazilian – to claim the PBR World Champion gold buckle. His title is the 13th time a rider from Brazil has won what’s been called the most difficult individual championship in

to clinch the 2023 Rookie of the Year honor and 2023 PBR World Championship.

Brito concluded the World Championship race 287 points ahead of No. 2 Leme and, in the Rookie of the Year battle, 486.5 points ahead of runner-up Silva. On the World Finals event leaderboard, Brito edged second-place Silva by 4.75 points in the aggregate.

In addition to becoming the first rider to win all three titles in the same season, Brito is now just the eighth rider to capture both the World Championship and World Finals event win the same season, joining Daylon Swearingen (2022 – Piffard, New York), Leme (2021), Jess Lockwood (2019 – Volborg, Montana), Silvano Alves (2014 – Pilar do Sul Brazil), J.B. Mauney (2013 – Statesville,

professional sports.

Throughout 2023, Brito earned $1,586,514, including $1,390,500 for his career-first PBR World Championship and World Finals event win.

In the bull pen, Ridin Solo (Cord McCoy/Bill McCarty/McCoy Rodeo) defended his title, crowned the 2023 YETI PBR World Champion Bull and earning the accompanying $100,000 bonus.

The honor was bestowed upon the animal with the highest average bull score from their six highest-scored regular-season outs and two outs at the PBR World Finals.

Much like the race amongst the riders, the battle between the organization’s animal athletes was equally fierce. Ridin Solo began the World Finals ranked No. 2 in the world, 0.41 points behind regular-season leader Cool Whip (Julian/Staci Addison/D&H/ Crooked W).

First bucking in Round 2, Ridin’ Solo tied Cool Whip for the No. 1 rank in the fierce title battle with a monstrous 46-point trip earned via his 5.9 seconds of work against Barbosa.

Following the outs, both Solo and Cool Whip, who was marked just 42.75 points for his 4.27-second buckoff of Boudreaux Campbell (Crockett, Texas), held a matching 45.61-point average.

The World Champion bull contenders then returned to the arena in Round 4.

Delivering what would ultimately be the second-best bull score at the 2023 PBR World Finals, Ridin’ Solo overtook sole ownership of the No. 1 rank.

Ridin’ Solo, matched up against Chase Outlaw (Hamburg, Arkansas), sent the charismatic Arkansas native to the ground in a swift 3.54 seconds, awarded a mammoth 46.5-point score.

The powerful animal athlete’s score, paired with Cool Whip’s uncharacteristic 44-point out during his 3.15-second buckoff of Tyler Manor (Portland, Indiana), allowed Ridin’ Solo to surge to the lead in the World Champion Bull race.

When the dust settled, with each bull having just one out remaining, Ridin’ Solo pulled 0.07 points ahead of the No. 2 bull. Cool Whip, meantime, plummeted in the standings to No. 4, 0.25 points behind No. 1 Ridin’ Solo.

During the round, UTZ BesTex Legend (Blake Sharp/Chris Utz/Carey Brothers) took a firm hold on the No. 2 rank in the standings. Legend was scored an impressive 46 points after he bested Aaron Williams (Pismo Beach, California) in a quick 1.56 seconds.

On Championship Sunday, Cool Whip was first out, bucking in Round 7. Despite tossing Koltin Hevalow (Smithville, Missouri) in 5.81 seconds, the powerful bull was marked just 43.75 points to eliminate him from the World Championship race. Cool Whip concluded the year with a 45.55-point world average, ranked No. 4 in the world.

Legend was next out, bucking second in the championship round. His 45-point, 3.24-second trip with Joao Lucas Campos (Porto Feliz, Brazil), however, was not enough to pass Ridin Solo. The trip led him to finish the year with a 45.63-point world average,

tied for No. 2 alongside Flapjack.

Ridin’ Solo capped his season with a 45-point trip with Braidy Randolph (Jonestown, Pennsylvania).

The captivating bull defended his World Champion title with an impressive 45.70-point world average, finishing 0.07 points ahead of runners-up Legend and Flapjack.

Ridin’ Solo is now just the seventh animal athlete ever to win the honor in multiple

Rafael Jose de Brito celebrates after riding for 88.5 points in Round 6 of the PBR World Finals.

seasons. He joins the elite club which includes two-time PBR World Champion Bulls Dillinger (Herrington Cattle Co.), Bones (Teague Bucking Bulls) and Smooth Operator (Dakota Rodeo/ Julie Rosen/Clay Struve/Chad Berger), and three-time PBR World Champion Bulls Little Yellow Jacket (Berger/Teague/Taupin), Bushwacker (Julio Moreno Bucking Bulls) and SweetPro’s Bruiser (D&H Cattle Co./Buck Cattle Co.).

Ridin’ Solo was also named the YETI “Built for the Wild” Bull of the Finals, earning a $25,000 bonus, as the animal athlete who posted the top combined score across his three outs logged during the 2023 PBR World Finals.

Blake Sharp was crowned the 2023 PBR Stock Contractor of the Year. The honor was Sharp’s first, dethroning Chad Berger, who had won the award the past nine consecutive seasons.

Andrew Alvidrez (Seminole, Texas) earned the Lane Frost/Brent Thurman Award for the top-marked ride of the 2023 PBR World Finals: Unleash The Beast when he won Round 5 compliments of an unmatched 91.5-point ride atop Red Mosquito (Cord McCoy/ Zach Muegge/McCoy Rodeo).

Pacheco won the Mason Lowe Award, presented annually to the bull rider who records the highest-scored ride during the PBR Unleash The Beast regular season. Pacheco earned the honor for his 93-point ride aboard Ricky Vaughn during the 15/15 Bucking Battle in Indianapolis, Indiana, in late January.

Nick Tetz (Calgary, Alberta, Canada) was awarded the Glen Keeley Award for the first time in his career. This award goes to the Canadian bull rider earning the most Unleash The Beast points during the season.

Article provided courtesy of PBR. Photos provided courtesy of BullStock Media.

By Kelly B. Robbins

612 Ridin’ Solo Back to Back World Champion Bucking Bull

The PBR Unleash the Beast World Finals is always exciting, but the excitement seems to raise to a different level when one or more of the championship titles is decided by the very last rider, on the very last bull, at the very last out of the event. In true PBR fashion, the 2023 PBR YETI World Champion Bull title was decided just that way. 612 Ridin’ Solo outlasted some fierce competition from 118 Utz BesTex Legend and 5G Flapjack in the Championship Round to win the title of 2023 PBR YETI World Champion Bull and 2023 PBR YETI Bull of the Finals. Congratulations go out to Solo and owners Cord McCoy and Bill McCarty. Solo’s back-to-back championship wins make him the seventh bovine athlete to win multiple titles.

Solo was in second place going into the finals, behind 35F Cool Whip, who spent most of the season in first place. The action began on Saturday, May 13, called “rank bull night”. Bull Fighter and CBS Commentator Cody Webster declared, “It’s going to be a title fight to the very last day!”

Cool Whip, owned by Julian, Staci Addison, D&H Cattle Company, and

was in first place, after bucking off Chase Outlaw in 3.54 seconds for a great bull score of 46.5 points. Solo sat alone in first place with a world average score of 45.70 points. Cool Whip bucked off Tyler Manor in 3.15 seconds for a bull score of 44. This low score essentially knocked Cool Whip out of the race for the champion bull title.

After Solo’s out, PBR/CBS Commentator Craig Hummer said,” Ridin’ Solo, the defending YETI World Champion Bucking Bull just threw one heck of a haymaker as he moves to sole possession of the number one spot!”

612 Ridin’ Solo

There were other changes in the standings after that Thursday Round Four event. Utz BesTex Legend, owned by Blake Sharp, Chris Utz, and Garret Carey, moved up to second place after he helped Aaron Williams taste some dirt in 1.56 seconds for a bull score of 46 points and a new world average score of 45.63. Our congratulations go out to Blake Sharp, who was named the 2023 PBR Stock Contractor of the Year.

Beloved and retiring PBR Entertainer Flint Rasmussen, who was commenting for the PBR/CBS pre-event show said, “Not only is Legend making it a race, he is mean! He is your classic PBR Rodeo Bucking Bull. Across the board, the bull power is unreal right now.”

5G?? 118 Flapjack, owned by Parker, OK Corralis, and D&H Cattle Company had a second out in Round Two on Saturday May 13, where he bested Josh Frost in

of the Year, and the 2023 PBR World Finals Event before he got on Flapjack for the last out. Flapjack needed a score of 46.75 to steal the World Champion Bull title away from Solo. Flapjack bucked off de Brito in just 0.97 seconds for a bull score of only 45.75, and Ridin’ Solo held on to claim the 2023 PBR YETI World Champion Bull title and the 2023 PBR YETI Bull of the Finals title.

After Cord McCoy was presented with two checks, one for $100,000 and one for $25,000, he had this to say, “…That’s the one thing about it. After how many days on the road and whatever location, hot, warm, cold, whoever the rider was, Solo always gave 110%! I felt like we had the best bull, and it was my fault if he didn’t win, so we tried to keep him out there and give him every

4.08 seconds for a bull score of 46.25 points. This score moved Flapjack into third place on Thursday, with a world average bull score of 45.53. Cool Whip

Going into the Championship Round on Sunday, May 21, Solo had created a nice cushion for himself with his two great scores. That meant if he had a bad out or a re-ride foul, that score would be dropped, and he would still be

Of the three top contenders, Legend was up first. He was matched against Joao Lucas Campos. Legend needed a score of 45.5 to go ahead of Solo for first place. He bucked off Campos in 3.24 seconds for a bull score of 45, just

Solo was next up. Braidy Randolph climbed aboard and was in the dirt in just 1.95 seconds. But Randolph was awarded a re-ride when the judges determined that Solo had hipped himself and fouled leaving the chute. Because of Solo’s first two great-scores, they were able to drop this out and

The drama continued to build as we waited for Flapjack’s out with Rafael Jose de Brito, the last out of the event. Our congratulations go out to Rafael, who had already won the 2023 PBR World Championship, the 2023 PBR Rookie

opportunity that we could. There are so many tough bulls these days, and you know, even after the whole year, you watch all those top five bulls, and you feel like it’s anybody’s game. So, it’s even more special the second time.”

The McCoy family posted this on their FaceBook page on Monday after Ridin’ Solo’s tremendous win. “He is a special bull and so incredibly deserving. Words can’t describe how much this humble, smart, tender-hearted, yet tenacious and relentless animal athlete means to us. He gives it his all every single time the gate opens- our hat is forever off to him!”

Photos provided courtesy of BullStock Media.

612 Ridin’ Solo vs Braidy Randolph - Championship Round

612 Ridin’ Solo vs Dener Barbosa - Round 4

By James Youness

By the Numbers: Three titles in year one for Rafael Jose de Brito

By now, bull riding fans around the world know that Rafael Jose de Brito made history by completing the first-ever Triple Crown sweep after capturing the 2023 World Champion honors, 2023 PBR Rookie of the Year title and 2023 World Finals event win when things came to a close on Sunday afternoon.

So, in an effort to save some of the best quotes and background stories leading to the historic finish, and in respect of the INSANE amount of numerical takeaways from seven rank days of bull riding action, we’re skipping right to the digits which helped dictate how everything shook out at the 2023 PBR World Finals: Unleash The Beast in this week’s By the

Numbers:

425

Entering the 2023 PBR World Finals: Unleash The Beast 425 points back from then No. 1 Kaique Pacheco, who was forced to miss the season-culminating event due to injuries sustained during the Unleash The Beast regular season finale in Louisville, Kentucky, Brito had plenty of ground to cover in turning his dreams into reality. With Jose Vitor Leme trailing Pacheco by

a mere 74 points entering the Fort Worth, Texas, based event, Brito knew he would have to give it his all in order to make it happen, and with a little help from the two-time champion, was able to pave his way to the championship. Going 4-for8 overall, Brito first recaptured the attention of the pack with his Round 3-winning effort. As the first rider to meet the elite 90-point mark, he teamed up with the revered Chiseled for a then event-best 90.5-point conversion. Fueling him to the round win, he brought home a crucial 89 UTB points while moving up to the No. 7 rank, just 336 points back from Pacheco. Facing off with Ricky Vaughn in Round 4 as Weekend 2 began, he was dispatched from the animal athlete in a brief 2.05 seconds as the No. 5-ranked bovine reminded fans why he’s been considered among the best in the world this season.

Three-straight

Putting the rowdy out in the rear-view mirror and buckling down, the 2023 World Champion went on to meet the requisite 8 in his next three attempts. Kicking the successful streak off via his Round 5 matchup against Time Bomb, he bested the bovine for an 89.25-point score and would’ve won his second round

of the event (shared with Texas Rattlers’ teammate Braidy Randolph), if not for an eventual World Finals-best 91.5-point strike from Andrew Alvidrez aboard Red Mosquito. Now No. 5 after the encouraging fifth-round placement, Brito kept the momentum rolling in Round 6 courtesy of an 88.5-point mark atop Short Circuit. This time tying Kyler Oliver for a secondplace finish, he continued to occupy the No. 5 overall rank (after seeing No. 4 Dener Barbosa capture the round win), the Brazilian found himself atop the overall event standings, but just 4.25 aggregate points above Ramon de Lima, who had quietly assembled a similar 3-for-6 showcase throughout the opening six rounds, including rides paired with Renegade (87 points), Hoka Hey (88.75 points) and Skippy 88.25 points). Capping of his electric stint and ultimately sealing the deal for his Triple Crown feat, Brito went the distance in Round 7, dancing with Red Mosquito for a quality 88.25-point qualified ride. While he technically needed either a successful 8 in the championship round, or to see Leme buck off in the short go, to solidify his championship, it was the latter scenario which played out, leading to Brito’s 2023 World Champion honors.

Elite 8

Adding to the honors of becoming the first rider to win all three titles in the same season, Brito now represents just the eighth rider to capture both the World Championship and World Finals event win the same season, joining Daylon Swearingen (2022), Jose Vitor Leme (2021), Jess Lockwood (2019), Silvano Alves (2014), J.B. Mauney (2013), Renato Nunes (2010) and Mike Lee (2004). With 560 UTB points up for grabs this past weekend to the rider who exited the eight-round competition with the best aggregate score, Brito was able to secure his 2023 World Champion honors by inching out Jose Vitor Leme by 287 UTB points on the season, as Leme was only able to produce a 2-for-8 record en route to taking home 145 points for his eighth-place finish. In the PBR’s 30-year history, Brito is the 21st different rider, and just the eighth Brazilian, to claim the PBR World Champion gold buckle, while his trophy-earning effort represents the 13th time the winning athlete hails from Brazil.

8 rounds, 8 Winners

With $35,000 checks awaiting the winner of each of the eight competitive rounds, riders outside the Top 10 had plenty of reasons to meet the coveted mark, as this year’s World Finals saw eight different riders take home round-winning honors, including Derek Kolbaba (Round 1), Austin Richardson (Round 2), Rafael Jose de Brito (Round 3), Wingson Henrique da Silva (Round 4 tie), Joao Lucas Campos (Round 4 tie), Andrew Alvidrez (Round 5), Dener Barbosa (Round 6) and Josh Frost (Rounds 7, 8). While Brito, Silva and Alvidrez were the only riders who captured round wins with realistic shots at the world title, that didn’t stop Frost from ending his season with a bang (and corresponding $70,000 from his wins in Round 7 and 8). Going 3-for-4 throughout his last

three days of competition, including rides matched against Ground Assault in Round 5 (86 points), DirtyBru in Round 7 (90.5 points) and Renegade in the short go (74 points, as a result of a 36.5-point bull score), he represented the lone rider to meet the 8 during the championship round and took home a whopping $157,700 in addition to his $54,800 pay day after exiting the regular season and punching his ticket to the big dance as the 2023 Pendleton Whisky Velocity Tour Champion two weekends prior. Perhaps getting drafted No. 2 overall by the Carolina Cowboys provided a much-needed spark for the talented Randlett, Utah, native, who is now setting his sights on a PRCA gold buckle.

23’s Top 5

When the dust settled and checks were awarded, Brazilian riders ended up occupying four of the Top 5 spots in this year’s 2023 Unleash The Beast standings. Sweeping the Top 4 overall, it was Dalton Kasel who represented the lone Top 5 finish for the stars and stripes, albeit 545.35 UTB points back from No. 1 Brito after managing just a 1-for-7 performance at World Finals, with his Round 3 conversion aboard Hang Em High (89 points) marking his only qualified ride en route to tying Flavio Zivieri and Nick Tetz for 16th place. Working our way up the leaderboard, rookie Wingson Henrique da Silva turned in an impressive No. 4 ranking during his first go around the circuit, capped off by an encouraging 4-for-8 performance in Fort Worth as one of only two riders to go 50% at the showcase. Eventually finishing 5.75 aggregate score behind Brito, the Kansas City Outlaws have a whole lot to be excited about after trading for the talented Brazilian last week. Despite not being able to compete inside Dickies Arena, Kaique Pacheco finished the campaign ranked No. 3 amongst premier series riders, just 358 points back from Brito. As easy as it would be to play the “What If” game, there weren’t many predictable aspects from the 2023 World Finals, which if anything, should help Pacheco come to terms with ill-timed injuries. Able to compete, but just not showing up on the scoresheet anywhere near as usual, No. 2 Jose Vitor Leme watched on as his fellow countryman took home the honors after going 2-for-8 in Fort Worth. Finishing just 287 UTB points behind Brito, even after finishing a careerworst eighth place at a World Finals event, the 2022 PBR Team Series MVP will turn the page on a season in which he also racked up several injuries, and will look to get healthy leading into this summer’s action with the Austin Gamblers.

First-timers

With Brito taking home the 2023 Rookie of the Year title, and seeing fellow Brazilian Wingson Henrique da Silva apply some pressure as the year came to a conclusion, it was Brito’s PBR Team Series teammate in Braidy Randolph who rounded out the Top 3 thanks to his fourth-place finish at World Finals. Going 3-for-8 overall, he exited matchups against Twisted Steel (85.75 points), Taylor’s Cowtown Throwdown (87.25 points) and Cherry Bomb (89.25 points) en route to earning 264 UTB

points for this Top 5 finish event finish. After making some noise during the 2022 PBR Team Series Championship in Las Vegas, despite spending most of the inaugural season on the Rattlers’ practice roster, he doubled down in the spotlight during 2023’s biggest event of the year while having an actively broken leg and banged up counterpart, yet able to hobble into each matchup with an unmatched attitude and willingness to compete. One of the biggest surprises of the World Finals, Daniel Keeping rounded out the Top 4 as the first-year competitor wasn’t able to find the ride column throughout the two-weekend event. Fresh off his breakout session during last summer’s PBR Team Series, also riding with the Texas Rattlers, the youthful standout was able to get things going early into the UTB season via an event win and holding the No. 1 overall rank for a few weeks, but wasn’t able to meet the 8 inside Dickies Arena.

Back-2-Back

As one of the industry’s biggest names, who contributed several flashy outs throughout the bovine-dominated season of Unleash The Beast action, it was none other than Ridin’ Solo who exited Dickies Arena Sunday afternoon as the 2023 YETI World Champion Bull. Becoming just the seventh animal athlete to earn the honor in multiple seasons, he joined the elite club of bovines to double down, which includes the likes of Dillinger (Herrington Cattle Co.), Bones (Teague Bucking Bulls) and Smooth Operator (Dakota Rodeo/Julie Rosen/Clay Struve/Chad Berger), while officially beginning his quest to join the exclusive club of three-time PBR World Champion Bulls in Little Yellow Jacket (Berger/Teague/Taupin), Bushwacker (Julio Moreno Bucking Bulls) and SweetPro’s Bruiser (D&H Cattle Co./Buck Cattle Co.). Finishing the year strong, Solo was also named the YETI “Built for the Wild” Bull of the Finals, bringing home an additional $25,000 bonus (on top of the $100,000 check Cord McCoy and company earned for the world title honors), as the animal athlete who posted the top combined score across his three outs logged during the 2023 PBR World Finals (46-point bull score against Dener Barbosa, 46.5-point bull score paired with Chase Outlaw, 45-point bull score bucking off Braidy Randolph in 1.95 seconds).

2023 = Year of the Bull

More so a bragging point for the world’s best bovines than the premier series’ talented riders, the 2023 World Finals was home to a pair of records that may never be broken (though as the efforts of bulls continue to reset expectations, is it safe to assume anything at this point?!). Seeing just four riders meet the buzzer during Round 2 (Austin Richardson, Nick Tetz, Colten Fritzlan, Braidy Randolph), with Jose Vitor Leme barely missing the requisite 8 after being dispatched from JAG Metals Grand Theft in a close 7.81 seconds, stock contractors throughout the arena were celebrating their wins as highmarked bull scores continued to be added to the board. A few nights later, in near impossible fashion, the best riders in the world managed to combine for just three (yes, 3 out of 42) qualified rides as the Round 5 audience witnessed one of the most memorable round of World Finals action ever. With Wingson Henrique da Silva (89.5 points aboard Flyin Wired), Joao Lucas Campos (89.5 points atop Moonlight Party) and Jesse Petri (88.75 points paired with Mr. Right Now) etching their way into the record books with favorable fashion, it’s riders like Dalton Kasel, Boudreaux Campbell and Cooper Davis, all who entered the year-end competition within striking distance, who had the most to lose in a wide-open round.

PBR World Standings

2023

Article provided courtesy of PBR.

Photo courtesy of Todd Brewer/Bull Stock Media.

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Western Wanderings

cookie starts the drive

They call me “Cookie”, and I’m an old hand

I’ve done this a few times, you know I’m good at my job and the cowboy’s agree My chuckwagon’s always good to go

We’ll be hitting the trail tomorrow With 2,000 longhorn cows Were headin from Texas to Abilene And I’m in charge of the chow

I’ve been jerking some beef for about a week now

While gathering the coffee and beans

The dried fruit, potatoes and onions

And I’ve filled several of the canteens

The chuckwagon’s now about ready to roll

My foodstuff and gear is in order

We’re heading north as we start this drive

I don’t like going south of the border

I’m loaded for bear as I hitch up my mules

There’s quite a load we’ll be haulin’

500 lbs. each of flour, beans and taters Makes that old wagon creak while she’s rollin’

A nice coil of rope is tied on the wagon

The water barrel is filled to the top Supplies and utensils are all stowed away And I don’t plan on spillin’ a drop

The ol’ “possum belly” holds kindling and wood

It’s slung underneath row by row

My rifle’s in tow and my hats on my head I reckon it’s time to go

“Let’s move em out!” the trail boss yells

I slap reigns to my mules with a grin

The day is bright and the morning cool A perfect day to begin

(This is Part 0ne of a Quadrilogy: Cookie’s Revenge) (Look for Part Two in the next issue)

By Kelly B. Robbins