BRAND GUIDELINE 2018
TheTie Brand Guidelines 2018
The Logo
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TheTie Brand Guidelines 2018
Introduction This set of brand guidelines was created to help guide you through how to implement your new rebrand across a range of media. For any questions please do not hesitate to get in touch with us.
Our Studio hunap studio bt. 1065, Budapest, Revay koz 4. Online info@hunap.com www.hunap.com Phone +36-702-865-375
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TheTie Brand Guidelines 2018
Logo
NEW LOGO
Logo Mark
The Tie brand comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the technology and freshness- the connection between the strength of communication and the different points that influence.
The corporate logo is presented through the use of black and white as shape and form. It is a fresh and appealing blend of colours chosen for their strong combination - luxury - elegant - modern.
LOGO
Logo Face
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TheTie Brand Guidelines 2018
Logo Versions
NEW LOGO There are 5 different versions of the logo. The first is shown to the left, this is the main logo and is centrally aligned. This is the preferred logo and works more best when there is plenty of space. Also included are a left and right aligned single line logo. These are designed for web usage. The logomarks are to be used when very little space is available and provide a subtle option.
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TheTie Brand Guidelines 2018
LOGO CLEARSPACE
Clearspace & Size
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It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
85 mm
TheTie Brand Guidelines 2018
Error Usage
R OTAT I O N
FLIP
Do not rotate the logo
Do not flip or mirror the logo
STRETCH
SPACING
Do not stretch or compress the logo to fit
Be careful not to let text touch the logo
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TheTie Brand Guidelines 2018
COLOUR VARIATIONS
Colour Variations
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TheTieCompany has twi official colors: White and Black. These colors have become a recognizable identifier for the company.
Use them as the dominant color palette for all internal and external visual presentations of the company.
TheTie Brand Guidelines 2018
Typefaces
R A L E WAY Raleway is an elegant sans-serif typeface family intended for headings and other large size usage. Initially designed by
RALEWAY BOLD
https://fonts.google.com/specimen/Raleway
Matt McInerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini.
RALEWAY BOLD
TYPEFACES
RALEWAY LIGHT
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https://fonts.google.com/specimen/Raleway
Raleway Light
TheTie Brand Guidelines 2018
Aa
Fonts in Use
DESIGN HISTORY ANTOINE DE SAINT-EXUPERY A DESIGNER KNOWS HE HAS ACHIEVED PERFECTION NOT WHEN THERE IS NOTHING LEFT TO ADD, BUT WHEN THERE IS NOTHING LEFT TO TAKE AWAY.
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TheTie Brand Guidelines 2018
Logo Typography
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TheTie Brand Guidelines 2018
App Usage
MEDIA
Flat App
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TheTie Brand Guidelines 2018
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TheTie Brand Guidelines 2018
Web Usage
Homepage www.yourbrand.com/envato
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TheTie Brand Guidelines 2018
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TheTie Brand Guidelines 2018
Joshua Frank
BUSINESS CARD
Co-F ounde r
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jfrank@thetie.io
(833) BIT -DATA ext. 101
thetie.i o@
TheTIEIO
TheTie Brand Guidelines 2018
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TheTie Brand Guidelines 2018
Dear Elon Musk, Proin aliquam odio non dignissim mollis. Maecenas non felis laoreet, sagittis ligula id, elementum sem. Nullam luctus laoreet tortor, non eleifend justo tempus a. Maecenas mattis nec nibh nec iaculis. Morbi iaculis, ligula quis dapibus convallis, purus neque pretium eros, non ultrices libero sapien in nunc. Nullam euismod dolor sed quam eleifend, nec aliquet lacus consectetur. Vestibulum pharetra leo at varius aliquet. Curabitur non nisi arcu. Cras magna dui, laoreet vitae lorem ut, consectetur convallis purus. Donec vestibulum mauris in ipsum posuere tristique. Mauris lobortis lectus non nisi mollis vestibulum. Nullam eu justo sit amet elit luctus euismod non vitae eros. Mauris sed pellentesque ligula, ut auctor lorem. Praesent vel venenatis ex, eu pretium purus. Nunc id dolor tincidunt urna varius dictum et nec diam. Pellentesque vitae convallis sem. Praesent tincidunt erat semper odio mollis, aliquam consequat lectus lacinia. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nulla placerat id enim a volutpat. Vivamus eu faucibus leo. Morbi ultricies elit a turpis ultrices, quis aliquet eros auctor. Vestibulum et luctus lacus. Kind Regards, Joshua Frank
jfrank@thetie.io
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(833) BIT -DATA ext. 101
thetie.io
@TheTIEI O
TheTie Brand Guidelines 2018
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TheTie Brand Guidelines 2018
Letterhead
STAT I O N E RY Give some information about the brand stationery and how to integrate your new logo To edit, right click and go to edit with > illustrator.
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TheTie Brand Guidelines 2018
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TheTie Brand Guidelines 2018
Visual Language
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TheTie Brand Guidelines 2018
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