BRAND GUIDELINES S ZEN V ED ÉLY Ü N K A PÁ L I N K A
CONTACT Kisrét Manufaktúra Kft. Békéscsaba, 92/2, Kisrét 9, 5600 www.arpadpalinka.hu
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BRAND GUIDELINES THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent Árpád Pálinka´s corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect Árpád Pálinka´s commitment to quality, consitency and style.
The Árpád Pálinka brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Árpád Pálinka name and marks.
ÁRPÁD PÁLINKA
TABLE OF CONTENTS SECTION 1
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CORPORATE LOGO
SECTION 6
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LOGO PLACEMENT
SECTION 2
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CORPORATE TYPOGRAPHY
SECTION 8
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CORPORATE IMAGES
SECTION 3
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TEXT HIERARCHY
SECTION 9
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ICONOGRAPHY
SECTION 4
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CORPORATE COLOR SYSTEM
SECTION 10
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SUMMARY AND CONTACT
SECTION 5
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CORPORATE STATIONERY
SECTION 1
01
CORPORATE LOGO SYSTEM Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of
the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
THE LOGO INTRODUCTION THE LOGO APPLICATION THE LOGO ELEMENTS CLEARSPACE AND COMPUTATION INCORRECT LOGO APPLICATIONS
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THE CORPORATE FONTS AND TYPOGRAPHY The LogoType Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in black tone of the chosen corporate color.
THE FULL LOGOTYPE The Árpád Pálinka Masterbrand logo symbol has a typographic logo.The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Gold and White. It is a fresh and appealing blend of colours chosen for their strong combination - modern - premium - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.
1) The general Logo The main logo is the dark logo used on white or colored backround. For darker backrounds the white logo is usable.
LOGO DARK VERSION
LOGO LIGHT VERSION
3) The Logo Dark Version will be used when the backround color ist light colored. 4) The Logo Light Version will be used when the backround color ist dark colored.
Recommended formats are: .eps | .ai | .png | .jpg | .tiff
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4
Attention: Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Árpád Pálinka Trademark Licensing if you have any questions or need further help.
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LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned
in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
3x x
CLEARSPACE Full Logo Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation To work out the clearspace take the Á letter from the Árpád word.
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APPLICATION ON A BACKGROUND It is important to keep the Árpád Pálinka logo as large as visible on printable materials. The minimum size of the logo should be 20mm and under 20mm is not allowed to use.
LOGO A
White Version
LOGO B
Outline Version
LOGO C
LOGO D
Colored Version
Silver Version
MINIMUM LOGO SIZES Full Logo Minimum Size: 20mm x 3.33 mm 40 mm
30 mm
20 mm
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SECTION 2
02
CORPORATE T YPOGRAPHY SYSTEM Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key
THE CORPORATE FONTS PRIMARY FONT SECONDARY FONT FONT HIERACHY
information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for ร rpรกd Pรกlinka layouts.
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LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION THE FONT The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of
the twentieth century. The goal is to rescue what is in Montserrat and set it free, under a free, libre and open source license, the SIL Open Font License.
M O N T S E R R A T
PRIMARY FONT MONTSERRAT DESIGNER : JULIETA ULANOVSKY
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
01234567890 ! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ Ø Π • ± ‘ Æ Œ @ ∆ º ª © Ƒ ∂ ‚ Å ¥ ≈ Ç
Figures
Special Characters
TYPE EXAMPLES MONTSERRAT
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THE CORPORATE FONTS AND TYPOGRAPHY THE FONT HvD fonts is the labour of love for passionate type designer Hannes von Döhren. Since making the move from graphic design to type in 2008, he strives to create fonts of the highest quality, whilst
PRIMARY FONT BRANDON GROTESQUE
retaining the sincerity and joy that permeates Hannes’ approach to work. Using the act of creation itself, as his driving force, HvD Fonts has produced a balanced array of playful and professional typefaces, always underpinned by expert execution.
BRANDON GROTESQUE
DESIGNER : HANNES VON DÖHREN
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Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
TYPE EXAMPLES BRANDON GROTESQUE
Figures
Special Characters
0 1 2 3 4 5 6 7 8 9 0 ! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ Ø Π • ± ‘ Æ Œ @ ∆ º ª © Ƒ ∂ ‚ Å ¥ ≈ Ç
SECTION 3
03
T YPOGRAPHY AND TEXT HIERARCHY SYSTEM Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key
FONT HIERACHY
information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for ร rpรกd Pรกlinka layouts.
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CONTEXT TEXT AND INNER HEADLINES
Caption Text
Montserrat Medium 6 pt Type / 9 pt Leading/0 pt letterspace
Copy Text
Headlines Copytext
HEADLINES AND TYPOBREAKS
Árpád Pálinka Typo
Sublines Sections
Big Headlines and Title
Árpád Pálinka Typo Montserrat Medium 8pt Type / 11 pt Leading/0pt letterspace
ÁRPÁD PÁLINKA TYPO
Brandon Grotesque - Capital Letters 10pt Type / 10pt Leading/0 pt letterspace
ÁRPÁD PÁLINKA T YPO Brandon Grotesque Bold - Capital Letters 14pt Type / 16pt Leading/75 pt letterspace
ÁRPÁD PÁLINKA T YPO
Brandon Grotesque Bold - Capital Letters 30pt Type / 30 pt Leading/75 pt letterspace
Sequencer and Title for Marketing
THE HEADER
Brandon Grotesque - Capital Letters 40pt Type / 48 pt Leading/75 pt letterspace
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SECTION 4
04
CORPORATE COLOR SYSTEM THE PRIMARY COLOR SYSTEM AND COLOR CODES Color plays an important role in the Árpád Pálinka corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of
THE CORPORATE COLORS PRIMARY COLOR SYSTEM SECONDARY COLOR SYSTEM
these colors will contribute to the cohesive and harmonious look of the Árpád Pálinka brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
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PRIMARY COLOR SYSTEM
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Explanation: The Árpád Pálinka Company has four official colors: Gold, Black,Gray and White. These colors have become a recognizable identifier for the company.
PRIMARY COLOR GOLD
PRIMARY COLOR BLACK
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COLOR CODES
100 %
80 %
PRIMARY COLOR SILVER
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60 %
Yellow Gradient
40 %
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COLOR CODES
CMYK : C036 M046 Y067 K031 Pantone : 873C RGB : R138 G110 B075 Web : #8a6e4b
CMYK Pantone RGB Web
20 %
COLOR TONES
THE GRADIENT
Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.
COLOR CODES
: C000 M000 Y000 K100 : Black C : R000 G000 B000 : #000000
100 %
80 %
CMYK : C036 M046 Y067 K031 Pantone : 873C RGB : R138 G110 B075 Web : #8a6e4b
60 %
Grey Gradient
40 %
20 %
COLOR TONES
THE GRADIENT
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DIGITAL COLOR SYSTEM
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Explanation: The Digital colors are for digital materials, like facebook, webpage or different online advertisign elements.
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DIGITAL COLOR GOLD
COLOR CODES
CMYK RGB Web
: C026 M033 Y058 K011 : R185 G158 B111 : #b99e6f
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DIGITAL COLOR SILVER
COLOR CODES
CMYK RGB Web
: C022 M016 Y017 K001 : R207 G207 B207 : #cfcfcf
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DIGITAL COLOR BLACK
COLOR CODES
CMYK RGB Web
: C000 M000 Y000 K100 : R000 G000 B000 : #000000
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DIGITAL COLOR WHITE
COLOR CODES
CMYK RGB Web
: C000 M000 Y000 K000 : R255 G255 B255 : #ffffff
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SECTION 5
05
CORPORATE STATIONERY INTERNATIONAL PAPER STATIONERY Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity. There is only one approved design format for all corporate and business unit stationery, although there are slight variations in size and content for different regions of the world. This section illustrates approved layouts for standard EU business stationery.
It includes specifications for typography, color, printing method, paper stock and word processing Stationery brand management guidelines do not include invoices, bills of lading, credit letters, business forms, checks, e-mail tags or other business processes
THE COMPANY LETTERHEAD THE COMPANY BUSINESS CARDS THE ENVELOPE LOGO PLACEMENT
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THE COMPANY LETTERHEAD
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Explanation: This shows the approved layouts with the primary elements of the Árpád Pálinka stationery system for the front- and backside of the letterheads.
PARAMETER Dimensions 297 x 210mm DIN A4 Weight 120g/m Uncoated white Print Offset CMYK
TISZTELT VÁSÁRLÓ KÖSZÖNJÜK, HOGY MINKET VÁLASZTOTT A 2019-ES ÉVBEN Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Üdvözlettel, Hegedűs Mónika
CONTACT Kisrét Manufaktúra Kft. Békéscsaba, 92/2, Kisrét 9, 5600 www.arpadpalinka.hu
Usage: The letterhead will be used for all official communication that is going out of Árpád Pálinka company.
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THE COMPANY ENVELOPE
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AJÁNLOTT KÜLDEMÉNY CONTACT
Explanation: This shows the approved layout with the primary elements of the Árpád Pálinka stationery system for envelopes.
Dimensions 220x110mm DIN A4
Kisrét Manufaktúra Kft. Békéscsaba, 92/2, Kisrét 9, 5600 www.arpadpalinka.hu
Weight 120g/m Uncoated white
Print Offset CMYK
THE COMPANY BUSINESS CARDS
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Explanation: This shows the approved layouts with the primary elements of the Árpád Pálinka stationery system for business cards. Usage: The business cards will be used for all official contact and communication of Árpád Pálinka company. Insert the Árpád Pálinka letterhead and send your documents throughout the world.
PARAMETER Dimensions 90x50 mm
Weight 400g/m Uncoated white
Print Hotfoil + CMYK +
HEGEDŰS MÓNIKA TUL A J DONOS +36 70 450 4741 monika.hegedus@t-online.hu
Árpád Pálinka - Kisrét Manufaktúra Kft. - 5600. Békéscsaba, Kisrét tanya 92/2.
SECTION 6
06
THE CORRECT LOGO PL ACEMENT CORRECT LOGO PLACEMENT
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CORRECT LOGO PLACEMENT
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Explanation: To place the Árpád Pálinka logo in the correct way please use one of the approved styles that are shown on the right. To place the Árpád Pálinka logo in other ways is not allowed.
PARAMETER Example 297 x 210mm DIN A4
SECTION 7
07
CORPORATE GRID SYSTEMS GRID SYSTEMS VERTICAL GRID SYSTEMS A4 VERTICAL POSTER GRID SYSTEM A3 HORIZONTAL PRESENTATION GRID SYSTEM VERTICAL GRID SYSTEM FOR TABLETS
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THE ÁRPÁD PÁLINKA CUSTOMIZED GRID SYSTEMS
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In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.
A4 VERTICAL GRID SYSTEM EXAMPLES
SECTION 8
08
IMAGES AND BLENDING MODES CORPORATE IMAGE CORPORATE IMAGE COLOR CORPORATE IMAGE BLACK AND WHITE BLENDING MODES AND OPTIONS
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THE ÁRPÁD PÁLINKA CORPORATE IMAGE : COLORED IMAGES Corporate Images are responsible to transfer the values of Árpád Pálinka to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. Árpád Pálinka use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.
EXAMPLES FOR ÁRPÁD PÁLINKA CORPORATE IMAGE SYSTEM
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Requirements: - desaturate colours - high contrast - sharp images - elegant look - fresh and contemporary environment
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THE ÁRPÁD PÁLINKA CORPORATE IMAGE : BLACK & WHITE
EXAMPLES FOR ÁRPÁD PÁLINKA CORPORATE IMAGE SYSTEM
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Requirements: - black and white colours - high contrast - sharp images - minimalistic look - timeless
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THE ÁRPÁD PÁLINKA BLENDING MODES FOR IMAGES
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EXAMPLES FOR ÁRPÁD PÁLINKA BLENDING MODES
How to: 1) use it in black and white images colours on 19%
Image effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that are used in layouts. In the same way the support statement of the used images and raise application possibilities.
2) use a placeholder with a golden back 3) adjust the layer style to “multiply”
SECTION 9
09
CORPORATE ICONOGRAPHY CORPORATE ICONOGRAPHY ICON APPLICATION
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THE ÁRPÁD PÁLINKA CORPORATE ICONOGRAPHY An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or a data file.
ICONONOGRAPHY DOWNLOAD LINK
Direct Link :
EXAMPLES FOR ÁRPÁD PÁLINKA CORPORATE ICONOGRAPHY SYSTEM
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How to: - only use icon with a backround - minimum stroke size: 0.5 pt - upscale only proportional
http://www.arpadpalinka.hu/iconography.zip <– Scan for download iconography
SECTION 10
10
SUMMARY AND CONTACT SUMMARY CONTACT
Árpád Pálinka Corporate Brand Guidelines 33 // 36
Árpád Pálinka Brand Collection
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CONTACT For further information please contact: Kovács Apor - info@hunap.com Kisrét Manufaktúra Kft. Békéscsaba, 92/2, Kisrét 9, 5600 ertekesites@arpadpalinka.hu
COMPLETE MANUAL DOWNLOAD LINK
Direct Link :
http://www.arpadpalinka.hu/fullmanual.zip <– Scan for download the manual
SECTION 11
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THANK YOU FOR INTEREST For further question do not hesitate to contact us.
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WWW. ARPADPALINK A .HU
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