BRAND GUIDELINE 2017
REWARDCO
Welcome to Brand Manual of Rewardco STATEMENT OF CONFIDENTIALITY This material contained in our response and any material or information disclosed during of discussions of the proposal represents the proprietary, confidential information pertaining to our services, methodologies and mathods. Other products name and brand my be trademarks or redgesterd trademarks of their respective owners.
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brand guidelines
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A simple ‘thank you’ or ‘well done’ can increase morale and loyalty The way to do that successfully is to offer incentives and gifts through a reward program. Recognition and the expression of gratitude can go a long way to building relationships with both employees and customers. A simple ‘thank you’ or ‘well done’ can increase morale and engender loyalty. The way to do that successfully is to offer incentives and gifts through a comprehensive reward program. RewardCo specializes in corporate incentive solutions that are suitable for both the employees who contribute to your company’s success and loyal customers. Because we understand that incentive programs make everyone successful, we have created packages that are accessible to businesses of all sizes and industries. We can help you improve employee retention as well as customer acquisition by maximising recognition, loyalty, and performance. RewardsCo has a robust team including a software engineer with savant-like programming skills and who is also a co-founder of Ezimerchant, a multi awardwinning Marketing Advisor who has worked with various brands including Cepacol and Nutella, and a financial director who is a co-founder of the Seeds of Africa Fund and is proficient in US and Australian markets. Our organization is led by our founder, Chidi Okechukwu, who has spent more than 20 years in media, publishing, and web development. Mr Okechukwu has worked with the Commonwealth Bank of Australia, Westpac Banking Corporation, ANZ Bank and RaboBank throughout his career. Not only does the RewardCo team have a working knowledge of gifting within the corporate space, they also hold degrees in the marketing, computer science, applied finance and business fields from universities all over the world. This real world knowledge and education combines to create a strong foundation for this endeavor.
REWARDCO
Businesses are very different in how they interact with their customers and employees today and for those that regularly recognize them, they are farther along in securing valued relationships. Chidi Okechukwu - Founder
RewardCo has been customizing corporate gifting plans since 2012. The points the employees earn can be redeemed for items from the online catalog. Our scalable model allows you to add and remove employees and choose gifting options at will. For our simplest plans, provide your logo and colour schemes and leave the rest to us. Once your platform is ready, your staff can start earning points and reaping the rewards.
OUR MISSION
The plan works in a similar manner for your customers. RewardCo handles all packing and shipping needs so, once you select items that your customer base is able to choose from, we will handle the rest. RewardCo has revolutionized the way that companies provide incentives to their employees and customers.
OUR VISION
To help organisations utilize rewards as a viable business tool
To be a recognised provider of tailored reward programs
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RewardCo specializes i incentive solutions that suitable for both the em who contribute to your success and loyal custo
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in corporate t are mployees r company’s omers.
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How we help your business Better lead generation Better sales conversion rates Better retention rates
Better transaction frequency, business flow and re Better average sale values Better cash flow Reduce expenses and increase profits
The RewardCo system helps your business in over 7 ways You will improve your overall Sales, Profit and Staff Morale si PAGE: 8 // 6 4
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eferral rates
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Section 01 Corporate Logo
The Logo Introduction The Logo Application The Logo Elements Clearspace and computation Incorrect Logo Applications
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Corporate Logo and Corporate Trademarks Logo introduction Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself
and our company name – they have a fixed relationship that should never be changed in any way.
The Full Logotype The REWARDCO Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is trophy which symbolize the mood of winning. It has a particular relationship with the name. The Logo Type is a unique typecase, highly legible style, which has been further enhanced by the use of upper case letters. The typeface has also been driwen to compliment and balance perfectly with the logo symbol.
The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are RED and BLUE. It is a fresh and appealing blend of colours chosen for their strong combination - modern - strong - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.
The Logotype
1) The Logo Symbol Consists of a powerful element the symbol is a trophy which the best sybol for rewarding somethin. 2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font is unique.
Logo Dark Version Logo Dark Version will be used when the backround color ist light colored.
Logo Light Version Logo Light Version will be used when the backround color ist dark colored.
Recommended formats are: .eps | .ai | .jpg | .tiff | .png Attention: Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with REWARDCO Trademark Licensing if you have any questions or need further help.
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Logo Construction, Clearspace and computation It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest
any other graphic element or message can be positioned in relation to the mark. of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
1) Logo Symbol
Clearspace
1/4 x
1/4 x
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2) Full Symbol X
Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation To work out the clearspace take the height of the logo and divide it in quoter. (Clearspace = Height / 4).
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1/4 x X
1/2 x 1/4 x
3) Without guidelines
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Logo application and standards Logo A Background Black Version
Logo B Background Colored Version
Logo C Background Grey Version
Logo D Background White Version
Minimum Logo Sizes
Full Logo Minimum Height: 11,5 mm
11,5 mm
Logo Symbol Minimum Height: 11,5 mm
11,5 mm
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Other correct logo applications and logo possibilities
The symbol and the text can be different in colors.
The symbol of the logo can be line logo.
The symbol can be on the top of the text - aligned to center
The logo can be used in complementary colors
The logo can be placed in vertical position
The text part of the logo can be used separately from the symbol
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Incorrect logo applications
Do not change the proportions
Do not place the symbol after the text
Do not change a part of the logo. Neither in color, neither in proportions.
Do not use any other colors, what is not provided in guideline.
Do not use the text part of the logo like a line logo. ( exception the symbol)
Do not scale or rotate the logo
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Section 02 Corporate Typography
The Corporate Fonts Primary Font Secondary Font Font Hierachy
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The Corporate Fonts and Typography Guidelines Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all REWARDCO communications. We have selected
Montserrat and Source Sans Pro, which helps inject energy and enthusiasm into the entire REWARDCO communications, as the primary and secondary corporate typefaces.
Primary Font
Montserrat A
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Designer : Julieta Ulanovsky
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The font The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Montserrat and set it free, under a free, libre and open source license, the SIL Open Font License.
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The Corporate Fonts and Typography Guidelines
Secondary Font
Source Sans Pro
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Bold
N O P Q R S T U V W X Y Z
Secondary Font Source Sans Pro
Designer : Julieta Ulanovsky
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The font The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Montserrat and set it free, under a free, libre and open source license, the SIL Open Font License.
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Special Characters
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Corporate Typography and Text Hierarchy Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan
text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for REWARDCO layouts.
Context Text and inner Headlines
Headlines and Typobreaks
Caption Text
Bold Typo
Copy Text
Bold Typo Source Sans Pro Regular 8 pt Type / 11 pt Leading
Headlines Copytext
Bold Typo
Big Headlines and Title
Sequencer and Title for Marketing
Source Sans Pro Regular 6 pt Type / 11 pt Leading
Source Sans Pro Regular - Inital Letters 10pt Type / 10pt Leading
Subhead Typo Montserrat Bold - Capital Letters 21pt Type / 22 pt Leading
Head Typo Montserrat Bold - Capital Letters 40pt Type / 44 pt Leading
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Section 03 Corporate Color Sytem
The Corporate Colors Primary Color System Secondary Color System
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The Primary Color System and Color Codes Color plays an important role in the REWARDCO corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the â&#x20AC;&#x153;One Voiceâ&#x20AC;? color scheme. Consistent use
of these colors will contribute to the cohesive and harmonious look of the REWARDCO brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
Primary Color System
Color A : Sensual Gray -
100 %
100 %
Gradient
80 %
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Color Codes CMYK : 1, 0, 0, 50 Pantone : 877 C RAL : RAL 7037 RGB : 127, 128, 128 Web : #669999
20 %
Primary Color system
Color B : Red -
Primary Color System : Explanation : The REWARDCO official color is the RED. This color has become a recognizable identifier for the company. Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.
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Gradient
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Color Codes CMYK : 0, 94, 90, 15 Pantone : 185 C RAL : 3028 RGB : 216, 14, 21 Web : #d80e15
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The Secondary Color System and Color Codes
The secondary color system
Secondary Color A
and color codes
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Gradient
20 %
CMYK : 16, 0, 0, 12 Pantone : 649 C RAL : 9018 RGB : 190, 225, 224 Web : #bee1e0
Secondary Color B
100 %
Gradient
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Secondary Color System :
Secondary Color C
Explanation : The Secondary colors are complementary to our official colors, but are not recognizable identifiers for REWARDCO company. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.
CMYK : 52, 37, 0, 67 Pantone : 534 C RAL : RAL 5013 RGB : 40, 53, 84 Web : #283554
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Gradient
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CMYK : 0, 0, 0, 0 Pantone : BLACK RAL : 9005 RGB : 0, 0, 0 Web : #000000
Secondary Color D Usage: Use them to accent and support the primary color palette.
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Gradient
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CMYK : 45, 32, 0, 45 Pantone : 653 C RAL : 5023 RGB : 76, 95, 139 Web : #4c5f8b
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Section 04 Stationery and Branding
The Company Letterhead The Company Business Cards The Envelope Logo Placement
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The Corporate Stationery and Usage
Company Letterhead July, 2ne 2017 Dear Mr. Max Jefferson Creative Director London, GB
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The Company Letterhead Explanation: This shows the approved layouts with the primary elements of the REWARDCO stationery system for the front- and backside of the letterheads.
Berst Regards
JOHNATHAN DOE DIRECTOR
Usage: The letterhead will be used for all official communication that is going out of REWARDCO company.
Main Avenue, 7th New York, United States
T. 01 23 4567 8901 F. 01 23 4567 8901
E. info@rewardco.com W. www.rewardco.com
Parameter
Dimensions:
Weight
Print:
Letterhead
297 x 210mm / DIN A4
120g/m Uncoated
CMYK
white
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The Corporate Stationery and Usage
Business Cards Explanation: This shows the approved layouts with the primary elements of the Bold stationery system for business cards. Usage: The business cards will be used for all official contact and communication of REWARDCO company. Insert the Bold letterhead and send your documents throughout the world.
Mr.Johnathan Due Creative Director REWARDCO MAIN AVENUE, 7TH NEW YORK, USA
T. 01 23 4567 8901 F. 01 23 4567 8901
Envelope Explanation: This shows the approved layout with the primary elements of the REWARDCO stationery system for envelopes. Dimensions: 220 x 110 mm
REWARDCO MAIN AVENUE, 7TH NEW YORK, USA
T. 01 23 4567 8901 F. 01 23 4567 8901 INFO@REWARDCO.COM W W W.REWARDCO.COM
Weight: 400g/m Uncoated white
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INFO@REWARDCO.COM W W W.REWARDCO.COM
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Correct Logo Placement Example DIN A4
Place your logo in correct way.
Logo Placement Explanation: To place the REWARDCO logo in the correct way please use one of the approved styles that are shown on the right. To place the REWARDCO logo in other ways is not allowed.
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The Corporate Branding CD Labels, CD Cover and Billboards
CD Label & Cover Explanation: This shows the approved layouts with the primary elements of the REWARDCO stationery system for CD Labels and Covers.
CD Label 5” x 5”
REWARDCO Banner Explanation: This shows the approved layouts with the primary elements of the REWARDCO stationery system for Outdoor Banner.
RewardCo specializes in corporate incentive solutions that are suitable for both the employees who contribute to your company’s success and loyal customers.
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Outdoor Banner 70” x 30”
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CD Cover 5.2” x 2.2”
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The Corporate Branding Rollup and Company Flag
REWARDCO Roll up Explanation: This shows the approved layouts with the primary elements of the REWARDCOstationery system for Roll up.
Power of Motivation REWARDCO Flag Explanation: This shows the approved layouts with the primary elements of the REWARDCO stationery system for REWARDCO Company Flag.
REWARDCO Roll up 70” x 30”
REWARDCO Flag 70” x 20”
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The Corporate Branding Rollup and Company Flag
REWARDCO Delivery Van Explanation: This shows the approved layouts with the primary elements of the REWARDCO stationery system for delivery van.
REWARDCO Delivery Van
REWARDCO Company Car Explanation: This shows the approved layouts with the primary elements of the REWARDCO stationery system for REWARDCO Company Car. REWARDCO Company Car
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The Corporate Branding Social Media Branding Set
Social Media Image Kit
Youtube
Explanation: This shows the approved layouts with the primary elements of the REWARDCO stationery system for Social Media Images.
www.rewardco.com
www.rewardco.com
Google+
www.rewardco.com
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The Corporate Branding Social Media Branding Set
Instagram Social Image Sizes Complete Cheatsheet Youtube Image 2560 x 1440 px Facebook Image 828 x 315 px Google+ Image 1080 x 608 px Linkedin Image 646 x 220 px Instagram 1080 x 1080 px
Instagram Square Post Image
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Section 05 Corporate Grid System
Grid Systems Vertical Grid Systems A4 Horizontal Presentation Grid System Vertical Grid System for Tablets
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The REWARDCO Grid System and Application
A4 Vertical Grid System Examples
Grid System Explanation In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.
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The Screen Grid System and Application
Screen Horzontal Grid System Examples Explanation: This shows an approved layout with a typography grid for a 16:9 Screen of REWARDCO. This will be used for Company presentations in Powerpoint
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The Tablet Grid System and Application
Vertical Tablet Grid System Examples
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Section 06 Image and Blending Modes
Corporate Image Corporate Image Color Corporate Image Black and White Blending Modes and Options
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The REWARDCO Corporate Image : Colored Images Corporate Images are responsible to transfer the values of REWARDCO to our customers or our potential customers. It is a composite psychological impression that continually changes with the firmâ&#x20AC;&#x2122;s circumstances, media coverage,
performance, pronouncements, etc. REWARDCO use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.
The corporate image system for colored images Requirements: - clean colors - high contrast - sharp images - minimalistic look - min. 50% of the image should be RED
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The REWARDCO Corporate Image : Black & White
The corporate image system for B/W images Requirements: - dark look - high contrast - just the RED colors are visible - minimalistic look - modern
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Section 07 Corporate Iconography
Corporate Iconography Application
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The REWARDCO Corporate Iconograpy System and Application An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small
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picture or symbol serving as a quick, â&#x20AC;&#x153;intuitiveâ&#x20AC;? representation of a software tool, function or a data file.
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Icon version 1: - White solid background - Stroke size: 2pt
Icon version 2: - RED solid background - Stroke size: 2pt
Examples for REWARDCO Iconography System How to: - only use icon with a RED backround - minimum stroke size: 0.5 pt - upscale only proportional
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Section 08 Manual Check List
Checklist Introduction Manual Checklist
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The REWARDCO Corporate Iconograpy System and Application The easiest way to make sure that your work will match the brand manual guidelines is to have a small check list. Before publishing please go through the
following check list, check bullet point and compare this with your publication. If something is incosistent please rework until everything is correct.
01 The logo Only use approved versions of the logo. Please check that you have respected the minimum size and exclusion zone requirements. The logo should not appear on color backgrounds without being reversed out.
02 Color Please make sure that only your approved primary and secondary colors are used.
03 Typography Use the font Montserrat for all top headings. For body text and smaller headings use font Source Sans Pro. Both fonts are also available for web.
04 Imagery Use desatured photos with vintage color, grayscale photos or photos with red appearance. Please follow the rules.
05 Print materials Please use the provided grids and approved layouts for all printed products and the stationery.
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Section 08 Summary and Contact
Summary Contact
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Summary and Contact
Contact For further information please contact: T: 1300 760 124 Suite 1.02, 29-31 Lexington Drive, Bella Vista, NSW 2153 enquiry@rewardco.com
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