01
BRAND GUIDELINES
DESIGN AND BRAND GUIDEL
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CONTENTS SEC. 00
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INTRODUCTION
05
SEC. 01
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CORPORATE LOGO
08
SEC. 02
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CORPORATE TYPOGRAPHY
12
SEC. 03
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CORPORATE COLOR SYSTEM
18
SEC. 04
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CORPORATE STATIONERY
D LINES SEC. 04
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ENVELOPES
SEC. 04
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STAMPS
SEC. 04
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CARDBOARD
24
SEC. 06
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CORPORATE IMAGES
36
SEC. 08
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SUMMARY AND CONTACT
44
46
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THE CREATI MISSIO SECTION 0 INTRODUCTION
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00
IVE ON
THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent AliveSenses corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect AliveSenses commitment to quality, consitency and style. The AliveSenses brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the AliveSenses name and marks.
01
CORPORATE LOGO
LOGO INTRODUCTION Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
Attention: Use of any stylized, animated, hand drawn or other versions of a inoff icial logo is not permitted. This undermines the logo system and brand consistency. Please consult with hunap studio if you have any questions or need further help.
Recommended formats are: .eps | .ai | .png | .jpg | .tiff
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THE FULL LOGOTYPE
The AliveSenses Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the virtual reality - different senses with the architecture. It has a particular relationship with the AliveSenses name. The Logo Type has been designed for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface in the logo is a unique typecase, designed only for the AliveSenses logo. The corporate logo is presented through the use
THE LOGOTYPE
1) The Logo Symbol The main logo is the gold-copper logo used on black backround. The symbol illustrate an eye, formatting from different lines, which are similar for the fingerprints. In the center of the eye, the symbol contains a house, which symbolize the architecture and the buildings.
2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in goldish-copper of the chosen corporate color. The font that is used here is unique designed.
3) The Logo Dark Version - complete will be used when the backround color ist light colored.
4) The Logo Light Version - complete will be used when the backround color ist dark colored.
of colour as well as shape and form. The two corporate colours are Copper andGrey. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - futuristicluxury. The Colours have been selected according to international standards as shown below and are easily implemented.
LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION
01
It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can
be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
x x x 6x
x x x x
2x
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CLEARSPACE Full Logo
Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = N letter from ALIVESENSES).
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APPLICATION ON A BACKGROUND LOGO A Dark Background
LOGO B Light Background
LOGO CONSTRUCTION Full Logo
LOGO C Color Background
LOGO D White Background
CLEARSPACE Full Logo
DONT´S Definition 1) Do not place the logo type on 2 lines 2) Do not invert the logo symbol 3) Do not alter the logo symbol 4) Do not alter the logo type style
5) Do not change the size relationship between the logo symbol and logo type. 6) Never change the proportions of the logo vertically or horizontally or alter the appearance in any way
CORPORATE TYPOGRAPHY
02
THE CORPORATE FONTS AND TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all AliveSenses communications. We have selected Montserrat and Source Sans Pro, which helps inject energy and enthusiasm into the entire AliveSenses communications, as the primary and secondary corporate typefaces.
PRIMARY FONT MUSEO SANS
THE FONT It is a sturdy, low contrast, geometric, highly legible sans serif typeface very well suited for any display and text use. This OpenType font family offers also support for CE languages and even Esperanto. Besides ligatures, automatic fractions, proportional/ tabular lining and old-style figures, numerators, denominators, superiors and inferiors MUSEO also has a ‘case’ feature for case sensitive forms.
Download: www.google.com/fonts/specimen/Montserrat
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FONT DOWNLOAD LINK
Direct Link :
https://typekit.com/fonts/museo-sans
MUSEO SANS Bold
Regular
Figures
Special Characters
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CORPORATE TYPOGRAPHY
02
THE SECONDARY FONT
SOURCE SANS PRO Bold
A B C D E F G H I J K L M NOPQRSTUVWXYZ a b c d e f g h i j k l m SECONDARY FONT SOURCE SANS PRO DESIGNER : PAUL D. HUNT
n o p q r s t u v w x y z Regular
A B C D E F G H I J K L M
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NOPQRS TU V W X Y Z
THE FONT
a b c d e f g h i j k l m
Source Sans Pro is a sans serif typeface created by Paul D. Hunt for Adobe Systems. It is the first open source font family from Adobe, distributed under the SIL Open Font License. The typeface is inspired by the forms of the American Type Founders’ gothics by Morris Fuller Benton with both a larger x-height and character width. It is available in six weights (Regular, ExtraLight, Light, Semibold, Bold, Black) in upright and italic styles.
n o p q r s t u v w x y z Figures
0 1 2 3 4 5 6 7 8 9 0
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TYPO AND TEXT HIERARCHY
Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan
CONTEXT TEXT AND INNER HEADLINES
Caption Text
text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for AliveSenses layouts.
AliveSenses Museo Sans 300 6 pt Type / 9 pt Leading
HEADLINES AND TYPOBREAKS
Copy Text
AliveSenses Typo Museo Sans 300 8 pt Type / 11 pt Leading
Headlines Copytext
ALIVESENSES TYPO
Sublines Sections
Big Headlines and Title
Museo Sans 500 - Capital Letters 10pt Type / 10pt Leading
ALIVESENSES TYPO Museo Sans 500 - Capital Letters 16pt Type / 16pt Leading
ALIVE
Museo Sans 700 - Capital Letters 34pt Type / 30 pt Leading
Sequencer and Title for Marketing
ALIVE Museo Sans 900 - Capital Letters 48pt Type / 48 pt Leading
CORPORATE COLOR SYSTEM
03
PRIMARY COLOR COPPER GREY
SECONDARY COLOR GREY
PRIMARY COLOR YELLOW
PRIMARY COLOR DARK GREY
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COLOR CODES
COLOR CODES
PANTONE P 23-2 C Web # cccc99 RGB 199, 193, 172 CMYK 0, 3, 14, 22 RAL 7032
PANTONE P 169-15 C Web ##666666 RGB 86, 86, 82 CMYK 0, 0, 5, 66 RAL 7043
PRIMARY COLOR SYSTEM
Explanation: The AliveSenses Company has two off icial colors: Copper and Grey. These colors have become a recognizable identifier for the company.
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THE PRIMARY COLOR SYSTEM AND COLOR CODES Color plays an important role in the AliveSenses corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent
use of these colors will contribute to the cohesive and harmonious look of the AliveSenses brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
SECONDARY COLOR SYSTEM
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Explanation: The Secondary colors are complementary to our off icial colors, but are not recognizable identifiers for AliveSenses company. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece. Usage: Use them to accent and support the primary color palette.
Web # ffffff RGB 255 255 255 CMYK 0% 0% 0% 0%
WHITE
Web # 000000 RGB 000 000 000 CMYK 100% 100% 100% 100%
GREYS
TEAL
Web # 19cb7c RGB 025 203 124 CMYK 71% 100% 62% 100%
CORPORATE STATIONERY
04.1 THE COMPANY BUSINESS CARDS
Explanation: This shows the approved layouts with the primary elements of the AliveSenses stationery system for business cards. Usage: The business cards will be used for all off icial contact and communication of AliveSenses company.
Parameter
Dimensions 85 x 55 mm
Weight 400g/m Uncoated black with hotfoil print
Print CMYK
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THE COMPANY LETTERHEAD
Explanation: This shows the approved layouts with the primary elements of the AliveSenses stationery system for the front- and backside of the letterheads. Usage: The letterhead will be used for all official communication that is going out of AliveSenses.
Parameter Dimensions 297 x 210mm DIN A4
Weight 120g/m Uncoated white
Print CMYK
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ENVELOPES
04.2 THE COMPANY ENVELOPES
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Explanation: This shows the approved layouts with the primary elements of the AliveSenses stationery system for envelopes. Usage: The enevlopes will be used for all off icial contact and communication of AliveSenses company. Insert the AliveSenses letterhead and send your documents throughout the world.
Parameter
Dimensions 85 x 55 mm
Weight 400g/m Uncoated white
Print CMYK
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THE COMPANY STAMP
Explanation: This shows the approved layouts of the AliveSenses stamps.
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CARDBOARD
04.3 THE COMPANY CARDBOARD
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AM
Explanation: This shows the approved layouts of the company’s cardboard. Usage: The cardboard will be used for interior visualization in virtual reality.
Parameter
Dimensions 85 x 55 mm
Weight 400g/m Uncoated white
Print CMYK
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CORPORATE IMAGES
06.1 ALIVESENSES CORPORATE IMAGE : COLORED IMAGES Corporate Images are responsible to transfer the values of AliveSenses to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. AliveSensesuse various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.
EXAMPLES FOR ALIVESENSES CORPORATE IMAGE SYSTEM
Requirements: - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike - close human senses
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THE ALIVESENSES CORPORATE IMAGE : BLACK & WHITE -
Requirements: - black and white colours - high contrast - sharp images - minimalistic look - architecture elements
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08 SUMMA AND CONTA
ARY
THANK YOU FOR YOUR ATTENTION TO THIS BRAND MANUAL GUIDE CONTACT For further information please contact: Kovรกcs Apor Designer at hunap studio E: info@hunap.com W: hunap.studio
CT
WWW.ALIVESENSES.COM
ALIVESENSES
DONE
ALIVE SENSES LLC. COMMERCIAL REGISTRATION: 107751 TAX ID 545-280-753 28 GAMAET ELDEWAL ELARABEYA, GIZA, EGYPT