BR AND INTERFACE GUIDELINE
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USER MANUAL GUIDE Created by hunap studio - 2018.05.01
Brand Manual 2018
CRYIOFOLIO
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www.cryiofol.io
Why User Manual!
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Your brand is an asset that requires consistent representation to preserve its value. Brands become recognizable through repetition, and a brand’s recognition factor is one of the keys to your brand’s value. So you must ensure every brand instance—from the Web to reports to social media to professionally printed materials— hits the same mark. Without a brand standards guide, consistency becomes impossible. Brand guides help everyone—from employees to partners to outside vendors, such as printers—understand how to use your brand elements appropriately.
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CONTENT WHO WE ARE LOGO CONSTRUCTION LOGO MINIMUM SIZES LOGO INCORRECT USAGE BRAND COLORS BRAND PATTERN CORPORATE FONTS TYPOGRAPHY HIERARCHY CORPORATE STATIONERY BUSINESS CARD INVOICE ENVELOPES BRAND PHOTOGRAPHY STYLE LOGO PLACEMENT ON IMAGES INCORRECT PHOTOGRAPHY USAGE E-MAIL SIGNATURE SOCIAL PROFILES E-MAIL TEMPLATE
Brand Manual 2018
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CRYIOFOLIO
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Cryofolio was founded by
the cryptocurrency industry.
Jeremy Nation and Justin
At Cryofolio, we focus on
Nation, two brothers with
using outstanding design to
one goal in mind: to simplify
provide unique features and
the process of tracking
an intuitive user experience.
cryptocurrency investments.
The result is a company that
As avid investors and believers
brings individuals engaging,
in blockchain technology,
high-end solutions to solve
they have sought to leverage
common cryptocurrency
their personal experiences
investment problems.
and expertise to enhance
Tagline
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TARGETED CRYPTOCURRENCY SOLUTIONS
Our Customers Our target customers are likely to be tech savvy individuals between the ages of 20 – 35 with an interest in Bitcoin and related cryptocurrency technologies. Initially, we are narrowing our focus to the United States and may pursue other markets later.
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Cryiofolio contact 88 N Avondale Rd #348 Avondale Estates, GA 30002 Email: team@cryofol.io Company Founders Jeremy Nation Justin Nation
Our vision
— To be industry leaders for those who value a way to securely, reliably, and efficiently monitor their cryptocurrency portfolio.
Mission statements
— At Cryofolio, we believe technology should make our lives easier. That’s why we’ve developed targeted solutions for allowing cryptocurrency users to monitor their transactions and investments, all from one place. Through our dedication to providing fast, trustworthy and innovative products, we remain committed to achieving our vision
of
moving
industry forward.
the
cryptocurrency
Brand Manual 2018
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Logo Construction Symbolic
Fullform Logo
Logo intruduction Logo Placement The Cryiofolio Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the cryptocurrency services - the connection between the strength of communication and the different points that influence.
— Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Cyan and Green. It is a fresh and appealing blend of colours chosen for their strong combination modern - fresh - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.
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Logo Backgrounds
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Logo Minimum Size's The Minimum size has been carefully established to ensure our logo is reproduced correctly in smaller sizes. At Minimum size, the logo is still clearly legible and provides a strong level of identification. When using a lowerquality printing technique (i.e. screenprinting), it is recommended that the logo be used in a larger size.
On screen: 100
On screen: 70
On paper - 30
On paper - 20
pixel
pixel
mm
mm
Logo clear space
— It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation To work out the clearspace take the inner hexagon shape from the logo and divide it .
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Incorrect usage
Do not alter the position of elements.
Do not alter approved colors.
CRYOFOLIO
Do not use a drop shadow.
Do not change the typeface.
Do not use the campus logos over a background that
Do not use the cryofolio logo on an angle.
renders it unreadable.
Do not alter the proportions of elements.
Do not substitute other images or logos the logo symbol.
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Color Swatches Our Corporate colors are a distinct and crucial part of our identity as they make our brand instantly recognizable. When applied consistently, our Corporate colors also provide a strong visual link across various materials and communications and set our company apart from the competitors. No colors other than the ones specified below may be used.
HEX
#68fff4
HEX
#28ffa3
HEX
#ffffff
HEX
#111111
RGB
104 255 244
RGB
40 255 163
RGB
255 255 255
RGB
17 17 17
HSV
176 59 100
HSV
154 84 100
HSV
0 0 100
HSV
007
CMYK
0000
CMYK
CMYK
59 0 4 0
CMYK
84 0 36 0
0 0 0 93
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The Corporate Font Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Cryofolio communications. We have selected Montserrat and Nexa, which helps inject energy and enthusiasm into the entire Cryofilio communications, as the primary and secondary corporate typefaces.
CORPORATE FONT MONTSERRAT
M O N T S E R R AT
DESIGNER : JULIETA ULANOVSKY
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Bold
THE FONT Julieta is a graphic designer and owner of ZkySky, a design studio which she co-founded in 1989 after earning a degree in Typeface Design. She lives and works in Montserrat, the first and oldest neighborhood in Buenos Aires. Julieta admires many type designers including Harald Geisler, and fellow Argentines Juan Pablo del Peral and Alejandro Paul. She is currently developing new variants of Montserrat—italics, plus new weights and styles— and dreams that it will soon become a large, extended family. Design date: 2012
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
DOWNLOAD HERE https://fonts.google.com/specimen/Montserrat
Brand Manual 2018
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CORPORATE FONT NEXA DESIGNER : SVET SIMOV THE FONT The Nexa family includes 16 styles & weights - eight uprights with eight italics. It is characterized by excellent legibility in both - web & print design areas, well-finished geometric designs, optimized kerning etc. Nexa is most suitable for headlines of all sizes, as well as for text blocks that come in both maximum and minimum variations. The font styles are applicable for any type of graphic design in web, print, motion graphics etc and perfect for t-shirts and other items like posters, logos.
Design date: 2012
NEXA Bold
Light
A
B
C
D
E
F
G
N
O
P
Q
R
S
T
a
b
c
d
e
f
n
o
p
q
r
s
t
A
B
C
D
E
F
G
N
O
P
Q
R
S
T
a
b
c
d
e
f
n
o
p
q
r
s
H U
g
t
J
K
L
M
V
W
X
Y
Z
j
k
l
v
w
x
y
z
I
J
K
L
M
V
W
X
Y
Z
j
k
l
w
x
h u
g
I i
H U h u
i v
m
m y
z
DOWNLOAD HERE https://www.myfonts.com/fonts/font-fabric/nexa/com
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Typography and Hierarchy Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Cryiofolio layouts.
CONTENT TEXT AND INNER HEADLINES
You want to explain something more in detail? This is the best way to do it.
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Montserrat Regular 7 pt Type / 9 pt Leading
This text is reserved for copy text and huge text amount. Take it, use it. Montserrat Regular 10 pt Type / 11 pt Leading
FOLLOW THE RULES OF DESIGN TO GET AWESOME RESULTS. Nexa Bold - Uppercase - Capital Letters - 10pt Type / 10pt Leading
HEADLINES
MUCH MORE THAN AN INTERESTING HEADLINE! Nexa Bold - Uppercase - Capital Letters - 16pt Type / 16pt Leading
SUPER.HEADLINED Nexa Bold - Uppercase - Capital Letters - 36pt Type / 50pt Leading
SPECTACULAR. Nexa Bold - Uppercase - Capital Letters - 36pt Type / 50pt Leading
Brand Manual 2018
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The Corporate Stationery THE COMPANY LETTERHEAD
Explanation: This shows the approved layouts with the primary elements of the Cryiofolio stationery system for the front- and backside of the letterheads.
Usage: The letterhead will be used for all official communication that is going out of Cryofolio company.
PARAMETER Dimensions 297 x 210mm DIN A4
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Weight 120g/m Uncoated white
Print CMYK
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The Company Business Cards THE COMPANY BUSINESS CARDS Explanation:
Usage:
This shows the approved layouts with the primary elements of the
The business cards will be used for all official contact and
Cryofolio stationery system for business cards.
communication of Cryiofolio company. Insert the Cryofolio letterhead and send your documents throughout the world.
Frontside
Backside
J O H N A T H A N
S M I T H
D I R E C T O R
W W W . C R Y O F O L . I O
J O H N AT H A N @ C R Y O F O L . I O
Dimensions 50x90mm or 55x85mm
Weight min. 300g/m Uncoated white
J O H N A T H A N
Print CMYK
Technique Relief varnish or spot gloss Gradient side color - layered
S M I T H
D I R E C T O R
W W W . C R Y O F O L . I O
J O H N AT H A N @ C R Y O F O L . I O
Dimensions 50x90mm or 55x85mm
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Weight 300g/m Uncoated white
Print CMYK
Technique Relief varnish or spot gloss Gradient side color - layered
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The Company Invoice THE COMPANY INVOICE
Explanation: This shows the approved layout with the primary elements of the Cryofolio stationery system for invoices.
Dimensions 297 x 210mm DIN A4
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Weight 120g/m Uncoated white
Print CMYK
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The Company Envelopes DL THE COMPANY ENVELOPE Explanation: This shows the approved layout with the primary elements of the Cryofolio stationery system for envelopes.
Dimensions 110x220 mm DL
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Weight 120g/m Uncoated white
Print CMYK
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The Company Envelopes C4 THE COMPANY ENVELOPE Explanation: This shows the approved layout with the primary elements of the Cryofolio stationery system for envelopes.
Dimensions 324x229 mm C4
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Weight 120g/m Uncoated white
Print CMYK
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Get the Look. Corporate Stationery The Company Letterhead The Company Business Cards The Envelope Logo Placement
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Brand photography style A photography style guide, or brand photo guide, is a framework to follow when creating images for your brand. It defines the criteria for images to abide by so that all associated works possess a definitive visual vernacular.
Always use high contrast - black and white images., and try to avoid to use faces or pictures which illustrate human feelings.
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Logo placement on the images In the picture below you can see that the Cryofolio logo is the same size and in the same place on each photo. That consistency plays a part in their overall brand recognition.
Never place your logo flush with the edge of your photo. Instead, leave some space (padding) around it to make it look more intentional. Search the best corner of the image, where the logo color has high contrast.
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Incorrect photography usage Do not use color pictures, which contains human feelings, faces or obvious posing pictures.
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The e-mail signature Do not use color pictures, which contains human feelings, faces or obvious posing pictures.
Social profile pictures
Large size
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Standard size
Comment size
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Newsletter
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