1
A TRUE TASTE OF HISTORY BEST FRIED CHICKEN OF THE EAST
4
PRODUCT INTRODUCTION
5
THRIVING BRANCHES
15
CONTENTS
ABOUT MONGA
20
ADVANTAGES OF INVESTMENT
29
GUIDES TO INVESTING
INTRODUCTION Taiwan is known for snacks and delicacies. The concept of our brand is to promote the culture of Taiwan’s delicacy. The brand is named “Monga Fried Chicken” for Monga is well known for its traditional culture and fried chicken is the best-known snacks of Taiwan. The combination of these two highlighted the features of Taiwan. We
dedicated ourselves to promote Taiwanese food and the culture of Taiwan, that’s why we named our fried chicken, MONGA.
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PRODUCT INTRODUCTION
SECTION 2
PAGE 4
5-35
JUICY
THICK
CRISPY 2 CM Thick Fried Fillet
1
Thick slice with at least 2 cm.
2
The amylase in honey is the key in softening the meat.
3
Monga chicken offers a crispy and palatable taste, like thin crust pizza, without the slightest hint of greasiness.
PRODUCT FEATURES 6-35
COMPARISON CHART
FRIED CHICKEN MEAT
FRIED CHICKEN CRUST
CHICKEN FILLET THICKNESS
NO SUCH PRODUCT
FRESHNESS
INNOVATION
FLAVOR
LOCAL ADMINISTRATIVE SUPPORT
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AWARDS PRESS +AWARDS
8-35
ASIA FAMOUS TV SHOWS FAMOUS TV SHOW
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MORE TV SHOWS FAMOUS TV SHOW
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CELEBRITY + MONGA
CEREMONY
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CELEBRITY + MONGA
CEREMONY
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CELEBRITY + MONGA
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CELEBRITY + MONGA
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THRIVING BRANCHES
SECTION 3
PAGE 14
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THRIVING BRANCHES Our passion for great food, genuine service and community connection transcends language and culture.
TAIWAN
CHINA
UK
USA MALAYSIA CANADA 16-35
THRIVING BRANCHES Our passion for great food, genuine service and community connection transcends language and culture.
2017 Canada
2016 China
2018 USA / Europe / Australia /Asia
2015 Taiwan
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THRIVING BRANCHES:TAIWAN 125 BRANCHES
MARGIN (2017)
GROWTH
Reached an high average of 76%
1
100 80
SEASON
# OF BRANCHES
120
60 40 20
2 3
4 2015
2016
2016 YEAR
2017
2017
60
65
70
75
80
85
AVERAGE GROSS MARGIN (%)
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Built on Great Global Partnerships How we choose partners is critical to the success we enjoy.
USA
Shared values, strategic fit, good leadership and a strong track record are among the most important qualities we look for.
20 stores coming soon to the UK !
80%
CALIFORNIA
60%
90%
GEORGIA
TEXAS
50%
NEW YORK
UK
In 2017, Monga cooperate with a large supermarket chain in the United States and successfully expand the US chain market of Monga.
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ADVANTAGES OF INVESTING
SECTION 4
PAGE 19
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BUSINESS OBJECTIVE
As a chain franchise promoting globalization, we hope to recruit talents from all over the world
Our corporate culture is fun and young. We encourage our employees to be innovative, and we are dedicated to provide the best quality and service to our customers.
Our management team focus on brand management, marketing, production, and R&D. We adopt the business model of franchising, financial transparent, computerized, standardized, to create a more refined, rich, delicious, and international product line.
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MANAGEMENT TEAM
The chairman of Monga, Ming Dao Liu, who was born in the chefs’ family, looks forward to expand Taiwan’s delicacy to the world. Since the year 2015, countless researches and development have been made by Ming Dao, and Monga Fried Chicken is finally established.
MING DAO LIU
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Well-known artist of Asia, NONO, is the marketing director. Tan Zhi, CEO of popular shopping website as General Manager. Tang Li, host of Gala Television as Deputy General Manager. The chairman of the famous ShangZhi Industry, Wen Hao Luo, is invited to hold the post executive director of franchise development. The image theme of Monga is cute and local Taiwanese style.
Monga invited a well-known artist, NONO, of Taiwan as image endorsement. These let Monga segmented with other fried chicken shops and stays in consumers’ minds in visualization and mnemonic. The very obvious Taiwanese style is beneficial to identify in mainland China and international franchise.
NONO
BUSINESS MODEL ADVANTAGE A franchise chain is a great option for those who dream to be an entrepreneur whether the economy is at its best or worst. Why start from zero when there is already a well-planned business model for you? You can yield twice the result with half the effort by
relying on MONGA FRIED CHICKEN’s brand name and channels to start
Investors need to look at the market in a long-term perspective and focus on those with high potential in order to obtain profit. In addition, assistance from specialized expertise in skills and management
is the key in building a successful enterprise. Compared to stock
your own business. That is what
market and real estate, retailing
makes franchise so attractive. By
industry has more scalability and
joining franchise, you would not be starting the entire business alone, but buying the initial training needed and also the support and assistance given throughout the operation.
easier to achieve economies of scale because it has independent channels with high amount of cash flow and gross margin. Moreover, chain effect of the brand promises a non-rigid cash flow. Invest in the retailing industry with just a small amount, and have faith in its return and revenue.
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OUR PROMISE Powerful legal adviser
Research and development which are specialized
Quality control which can give customers assurance
Strong supply system platform 25-35
Brand
Financial
Authorized use of MONGA FRIED CHICKEN trademark. Brand value raises when the number of shops increase.
Experts in Accounting and Finance supervise and provide guidance to Taiwan franchisees in planning annual budget and budget control.
Management
Operation
A team of experts including operation manager and marketing manager from well-known franchise chain in North America, and Taiwan’s 5-star hotel production team are recruit to manage our franchise chain.
Provide start up assistance for franchisee, such as business license application, shop lot renovation, equipment procurement, opening ceremony‌etc. 26-35
Training
Place
Provide a full training program and teaching materials for franchisee, such as employee and supervisor training before opening.
Professional guidance for investors to complete your location search and survey.
Revenue
Market
If sales is on expectation, the pretax gross profit margin can go up to 60-70%. Starbucks has an approximately 17% pre-tax gross profit margin. Our royalty payment is only 6-8% while some of the popular chain franchises claim up to 8-10% of royalty payment.
Aim to extend from shopping area where Chinese went. Fried food are normally served as a part of a dish in restaurant, we can open a store to sell fried chicken solely on its own .
S
SWOT
• Maintain juicy in spite of the thickness. • Creative flavors of fried chicken beyond your imagination.
• Successful branches in Taiwan and overseas.
W • Might be categorized as fast food.
• More expensive than other fried chicken sellers.
• Celebrity endorsement .
O • Taiwan is known for snacks and delicacies. • Not many famous Taiwanese fried chicken brand in the US. • Asian cuisine is popular as always in the US. • Chicken cuisine is American’s all time favorite. • Adjustable menu according to local food culture.
T • Lots of fried food brands already popular in the US.
• Introducing a new way of eating chicken fillet which is unfamiliar in the US.
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GUIDES TO INVESTING
SECTION 5
PAGE 28
29-35
TYPES OF INVESTMENT
A
B
C
Mini Shop
Medium-sized Store
Flagship Store
(Below 500 ft² )
(500 ~ 999 ft²)
(1000 ft² and Above)
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INVESTMENT AMOUNT Types of shop
Mini Shop
Medium-sized Store
Flagship Store
Initial Franchise Fee
30,000 USD
40,000 USD
50,000 USD
Deposit
13,000 USD
15,000 USD
17,000 USD
US Brand Overseas Exclusive and Distributing
120,000 USD
Note: The franchise contract life is three years ; overseas region contract life is ten years. 31-35
2018 3-5 Branches 2019 7-9 Branches
ESTIMATED GROWTH
2020 10-12 Branches 2021
15-20 Branches
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FRANCHISE PROCESS 1
Verify and authorize the prerequisites
2
3
Development plan and cooperation
Select country
Discuss the contract
4
33-35
5
Staff training
6
7
Pre-opening trial sale
Sign contract and pay
Start to furnish store
8
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1-832-682-6868 (USA)
5950 Corporate Drive, Houston, TX 77036, USA
www.mongachicken.com
mongagpintl@gmail.com