COMPANY PROFILE
Table of Contents 1
About Monga……………….............3
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Branded Solutions..………………28
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Worldwide Branches………………8
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Sub-brands…………………............33
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Press Interviews…………………....17
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Contact Person………………….....46
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Product Introduction…………....23 Monga Investment Inc. Company Profile© 2017 All rights reserved.
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1
About Monga
Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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Brand Taiwan is known for snacks and delicacies. The concept of our brand is to promote the culture of Taiwan’s delicacy. The brand is named “Monga Fried Chicken” for Monga is well known for its traditional culture and fried chicken is the best-known snacks of Taiwan. The combination of these two highlighted the features of Taiwan.
Monga Investment Inc. Company Profile© 2017 All rights reserved.
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Monga The image theme of Monga is cute and local Taiwanese style. Monga invited a well-known artist of Taiwan as image endorsement. These let Monga segmented with other fried chicken shops and stays in consumers’ minds in visualization and mnemonic. The very obvious Taiwanese style is beneficial to identify in mainland China and international franchise. Other Monga products like fried sweet potato strips, are based on creativity. Cooperating with local farmers, let the local product and delicacy of Taiwan recognized by the international .
Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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Management The chairman of Monga, Ming Dao Liu, who was born in the chefs’ family, looks forward to expand Taiwan’s delicacy to the world. Since the year 2015, countless researches and development have been made by Ming Dao, and Monga Fried Chicken is finally established.
The chairman of ShangZhi Industry, Wen Hao Luo is invited to hold the post executive director of franchise development. Well-known artist, NONO is the marketing director. Tan Zhi, CEO of popular shopping website as General Manager. Tang Li, host of Gala Television as Deputy General Manager.
A cheaper cost profit structure, stronger business management, and higher standards of ingredients sources, helps local farmers and also make Taiwan’s delicacy popular to ever y corner of the earth.
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Worldwide Branches
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Thriving Branches Our passion for great food, genuine service and community connection transcends language and culture.
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北部地區: ➢ 台北士林總店 ➢ 台北西門町店 ➢ 台北北投店 ➢ 台北內湖店 ➢ 微風南京店 ➢ 台北饒河店 ➢ 台北蘆洲店 ➢ 台北淡水店 ➢ 台北通化店 ➢ 三峡老街店 ➢ 台北樹林店 ➢ 板橋南雅店 ➢ 基隆廟口店 ➢ 新莊中華店 ➢ 新莊四维店 ➢ 桃園林口長庚店 ➢ 桃園南崁店 ➢ 桃園龜山店 ➢ 桃園中正店 ➢ 桃園內壢店 ➢ 桃園中原店 ➢ 桃園大園店 ➢ 桃園楊梅店 ➢ 桃園中壢元化店 ➢ 桃園中壢隆東店
北部地區: ➢ 新竹武昌店 ➢ 新竹竹科店 ➢ 新竹新豐店 ➢ 新竹竹北店 ➢ 苗栗頭份店 ➢ 苗栗至公店 北部店數: 31 間 中部地區: ➢ 台中大雅店 ➢ 台中逢甲店 ➢ 台中東海店 ➢ 台中黎明店 ➢ 台中中華店 ➢ 台中大里店 ➢ 彰化鹿港店 ➢ 彰化員林店 ➢ 彰化站前店 ➢ 彰化北斗店 ➢ 雲林西螺店 ➢ 雲林虎尾店 ➢ 雲林麥寮店 ➢ 雲林斗六店 ➢ 嘉義文化店 中部店數: 15 間
南部地區: 宜花東地區: ➢ 台南新营店 ➢ 宜蘭大學店 ➢ 台南善化店 ➢ 宜蘭羅東店 ➢ 台南應大店 ➢ 宜蘭東門店 ➢ 台南新市店 ➢ 花蓮林森店 ➢ 台南文賢店 ➢ 台東店 ➢ 台南安中店 宜蘭花東地區: 5 間 ➢ 台南安平店 ➢ 台南中正店 ➢ 台南崇学店 ➢ 台南崑大店 ➢ 高雄新崛江旗艦店 ➢ 高雄吉林店 ➢ 苓雅正義店 ➢ 鳳山五甲自強店 ➢ 鳳山山中山店 ➢ 高雄小港店 ➢ 高雄裕誠店 ➢ 屏東復興店 南部店數: 18 間
China Branch Popular In China’s biggest cities
Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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Canadian Branch First branch in North America
Hot topic on various popular e-news press
Toronto Opened on June,2017
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Most Discussed Fried Chicken in Canada Booming business across Canada
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USA Branch They are loving the Taiwan style fried chicken!
Thriving Branches in the US More branches will open by January and Febuary, 2018.
50 %
60 %
90 %
California
Georgia
Texas
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European Branch Starting from London and Spain
Built on Great Global Partnerships
3 Branches will soon open in London
How we choose par tners is critical to the success we enjoy. Shared values, strategic fit, good leadership and a strong track record are among the most important qualities we look for.
Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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Global Development Plan Cooperate with local farmers, freshly delivery to the shops.
North America
China Taiwan
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2018 2017
Europe / Australia /South America
2015
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Press Interviews
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Award Winning Snack of Taiwan Night Market Popular magazine and newspaper in-depth coverage
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Celebrities of Asia Love Monga Famous hosts and artists all over Asia love Monga chicken
Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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Famous TV Host’s Introduction of Monga Appeared on various famous TV shows in Taiwan
Monga Investment Inc. Company Profile© 2017 All rights reserved.
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TV In-depth Coverage Reports on the amazing making process of Monga chicken
Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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Social Media Hot Topics Monga fans from all over the world
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Product Introduction
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Product Features The Golden Ratio of fried flour is obtained from hundreds of experiments
• Thick slice with at least 2 cm. • The pickle process, fumet cooking and time control factors are crucial such that the taste and texture will not be destroyed. • The sauces used in pickling consists of very good quality. • The amylase in honey is the key in softening the meat. • Monga chicken offers a crispy and palatable taste, like thin crust pizza, without the slightest hint of greasiness.
Monga Investment Inc. Company Profile© 2017 All rights reserved.
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Signature Products Localized flavor and must-eats
Seaweed Flavor Chicken
Juicy Mushrooms
Chili Flavor chicken
Original Flavor chicken
Juicy Chicken Nuggets
Sweet Potato Fries
Crispy French Fries
Sweet Potato Balls
Our Promises Strong supply system platform
Powerful legal adviser Union relations strategy between headquarters and distributors Quality control which can give customers assurance Research and development which are specialized
Quality control and Inspection
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Branded Solutions
Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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A chain franchise promoting globalization. We hope to recruit talents from all over the world. Our management team focus on brand management, marketing, production, and R&D.
Our corporate culture is fun and young. We encourage our employees to be innovative, a n d we a re dedic a ted to provide the best quality and ser vice to our customers.
Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
We adopt the business model of franchising, financial transparent, computerized, standardized, to create a more refined, rich, delicious, and international product line.
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Compliances of Franchise Offer the Monga experience
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Strict selections of raw materials and ingredients.
05 Ongoing innovation of product development.
02 Cooperate with local farmers. Freshly delivered meat to shops.
06 Provides safety inspection and certification.
03 Exclusive food and beverage training program.
07 Ongoing expertise, consulting and support including onsite visits.
Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
04 Creative seasonal marketing solutions.
08 Full set of menu, equipment, training and support.
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Advantages Fried chicken with surprise and satisfaction
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Crispy juicy fried chicken with special recipe, and freshly served fried chicken upon order.
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Affordable price and localized recipe to satisfy customers.
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Fried food are normally served as a part of a main dish, now we can open a store to sell fried chicken solely on its own .
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Increase brand reputation by adopting the business model of franchising.
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Continuous innovation of new products to surprise consumers.
Having celebrity as the brand spokesperson to successfully attract customers through media.
Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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Administrative Support Ongoing expertise, consulting and support including onsite visits
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Excellent employee training program, unrivaled store design and SOP manual and materials.
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Professional consultation on the election, training, retention, and hiring of employees.
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Supports co-ordinate human resources management system and provides clear employee promotion policy.
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Ensure employees understand and accept the corporate culture to reduce churn rate and increase business performance.
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Provides Seasonal promotions, Monga menu, equipment, training and support.
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Exclusive Monga food and beverage program.
Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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Sub–Brands
Monga Investment Inc. Company Profile© 2017 All rights reserved.
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Your All Time Favorite Waffles Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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Bubble Wrap Waffles Egg waffles are made from a sweet, egg-rich batter that is cooked on a hot griddle, a special frying pan with small round cells to create a crispy exterior and a soft and cake like interior.
Hong Kong-Style Waffle Bear Stone Eggs offers traditional desserts with an Eastern twist. We provide an unique experience to all our customers by combining fresh, new, and exotic ingredients to create a product that is made to order.
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Taiwan Branch Shops Profitable Businesses with Low Startup Costs Two to three new shops open every month.
Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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Brand Concept In recent years, Taiwan has achieved a lot in succession in its cultural and creative endeavors. There are many successful cases of combining cultural and creative industry with restaurants. However, it is still not yet a deep root for stalls and dining cars. Bear Stone is born from such an idea. In addition to its greatly increased mobility, the cost of starting a business is relatively lower, so that the business is no longer a high risk with a high threshold and a low development limit, but rather the richer development on the contrary. This can be seen as a brand new idea of beginning a startup company. Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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Pure Natural Handcrafted Tea
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Handcrafted Tea from Taiwan
Through four centuries of passed-down knowledge and age-old techniques of Taiwan tea history, we are drawn to Taiwan tea’s unique flavors, colors and aromas. We promise each of our cup overflows with pure, natural goodness. Our pure Taiwan teas — white, green, oolong and black — has its own unique and subtle flavors. Exclusive methods of processing allow us to achieve our intricately layered flavors while respecting the integrity of the tea. Monga Investment Inc. Company Profile© 2017 All rights reserved.
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Brand Concept We embrace aesthetics of everyday life and herbal tea ingredients, making a unique brand of tea that is Mu Lan. We offer delicious teas using the finest leaves and botanicals with a blend of fresh fruit.
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Product Features Our product is a mix of innovation and inspiration – a reflection of our pursuit to source the highest-quality ingredients. We integrate unique ingredients from Taiwan’s tea blend culture into our exclusive product line, all influenced by culinary trends, mixology and global tea cultures. Monga Investment Inc. Company Profile© 2017 All rights reserved.
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Advantages Our team have dedicated many years and miles to our tea artistry in Taiwan, to the pursuit of beauty in the cup and out. Which leaves you free to enjoy the benefits of offering a tea experience that’s inventive and unexpected and will certainly become an Instagram-famous beverage in the near future. -Higher prices and margins -Celebrity endorsement -Simple and easy -Professional training -Creative, invigorating teas -Incremental afternoon business opportunity Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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Branch Expansion
How we choose store location is critical to the success we enjoy. Our first shop in Taiwan is in Taipei's first landmark shopping district-Ximending, for its convenience of transportation, and young people crowd. The expansion plan will be made from northern to southern Taiwan in the fiercely competitive city areas. Our first international branch will open before Spring of 2018 in London. At the same time, we will follow the successful international branding experience of Monga Fried Chicken to oversea markets, offering a cultural tea experience that is Taiwan!
Target Market - Customers between the age of 15 to 35 who love to take selfies with food pictures and familiar to social media such as Instagram and Facebook. - Customers between the age of 36 to 50 with a interest in Taiwan traditional flavor tea and herbal tea series. - Anyone who loves trying inventive beverages from different cultures.
Monga Investment Inc. Company ProfileŠ 2017 All rights reserved.
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Contact Person: Zoey Lin 1-832-682-6868 (USA)
zoelin715
mongagpintl@gmail.com
hylin715
5950 Corporate Drive, Houston, TX 77036, USA
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