YUANZHI INTERNATIONAL FOOD GROUP Brands Introduction
Fresh．Nature．Tea
Taiwanese Fried Chicken
Hong Kong Style Waffle
About Monga………………………... 4 Worldwide Branches……………… 8 Press Interviews……………………... 15 Product Introduction……………… 20 Support for Franchise…………….. 23
INDEX
02 - BEAR STONE EGGS
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Product Introduction……………... 27 Branches in Taiwan………………… 29 Brand Concept………………………. 30 04 - MU LAN TEA Quality Tea from Taiwan............. 32 Brand Concept…………………….... 33 Product Features…………………… 34 Franchise Advantages…………… 35 Branch Expansion………………….. 36 Target Market………………………... 37
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Monga Fried Chicken
Brand Taiwan is known for snacks and delicacies. The concept of our brand is to promote the culture of Taiwan’s delicacy. The brand is named “Monga Fried Chicken” for Monga is well known for its traditional culture and fried chicken is the best-known snacks of Taiwan. The combination of these two highlighted the features of Taiwan.
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Management The chairman of Monga, Ming Dao Liu, who was born in the chefs’ family, looks forward to expand Taiwan’s delicacy to the world. Since the year 2015, countless researches and development have been made by Ming Dao, and Monga Fried Chicken is finally established.
In 2017, Monga cooperate with a large supermarket chain in the United States and successfully expand the US chain market of Monga.
The chairman of the famous ShangZhi Industry, Wen Hao Luo, is invited to hold the post executive director of franchise development.
Well-known artist of Asia, NONO, is the marketing director. Tan Zhi, CEO of popular shopping website as General Manager. Tang Li, host of Gala Television as Deputy General Manager.
Chairman Ming Dao
Celebrity NONO
Monga The image theme of Monga is cute and local Taiwanese style. Monga invited a well-known artist, Nono, of Taiwan as image endorsement. These let Monga segmented with other fried chicken shops and stays in consumers’ minds in visualization and mnemonic. The very obvious Taiwanese style is beneficial to identify in mainland China and international franchise.
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Thriving Branches Our passion for great food, genuine service and community connection transcends language and culture.
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Global Development Plan Cooperate with local farmers, freshly delivered to the shops.
North America China
2018 2017
2016
Taiwan
2015
Europe / Australia /South America
China Branch Popular In China’s biggest cities
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Canadian Branch First branch in North America
Hot topic on various popular e-news press
Toronto Opened on June,2017
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Most Discussed Fried Chicken in Canada Booming business across Canada
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USA Branch They are loving the Taiwan style fried chicken!
Thriving Branches in the US More branches will open by January and Febuary, 2018.
50 %
60 %
90 %
California
Georgia
Texas
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United Kingdom Branch Starting from London and Spain
20 Branches will soon open in UK
Built on Great Global Partnerships How we choose par tners is critical to the success we enjoy. Shared values, strategic fit, good leadership and a strong track record are among the most important qualities we look for.
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Award Winning Snack of Taiwan Night Market Popular magazine and newspaper in-depth coverage
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Celebrities of Asia Love Monga Famous hosts and artists all over Asia love Monga chicken
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Famous TV Host’s Introduction of Monga Appeared on various famous TV shows in Taiwan
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TV In-depth Coverage Reports on the amazing making process of Monga chicken
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Social Media Hot Topics Monga fans from all over the world
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2 CM Thick Fried Fillet
Product Features The Golden Ratio of fried flour is obtained from hundreds of experiments
• Thick slice with at least 2 cm. • The amylase in honey is the key in softening the meat. • Monga chicken offers a crispy and palatable taste, • like thin crust pizza, without the slightest hint of greasiness.
THICK!
JUICY!
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Signature Products Localized flavor and must-eats
Menu Picture Of Monga Chicken Toronto, Canada
Quality control and Inspection
Administrative Support Offer the Monga experience
Strict selections of raw materials and ingredients.
Ongoing innovation of product development. Creative seasonal marketing solutions.
Cooperate with local farmers. Freshly delivered meat to shops.
Exclusive food and beverage training program.
Provides safety inspection and certification.
Ongoing expertise, consulting and support including onsite visits.
YuanZhi International Food Group Brands Introduction
Excellent employee training program, unrivaled store design and SOP manual and materials.
Full set of menu, equipment, training and support.
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Why Choose Monga Fried chicken with a surprise and satisfaction
Having celebrity as the brand spokesperson to successfully attract customers through media.
Offering customers a famous Taiwanese freshly served chicken cuisine and food cultural experience.
Affordable price and localized recipe to satisfy customers.
Fried food are normally served as a part of a main dish. At Monga you can offer fried chicken solely on its own as a snack.
Increase brand reputation by adopting the business model of franchising.
Continuous innovation of new products to surprise consumers.
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Our Promises Strong supply system platform
Powerful legal adviser
Quality control which can give customers assurance Research and development which are specialized
Bear Stone Eggs
Hong Kong Style Waffle
Bubble Wrap Egg Waffles Egg waffles are made from a sweet, egg-rich batter that is cooked on a hot griddle, a special frying pan with small round cells to create a crispy exterior and a soft and cake like interior.
Hong Kong Style Waffle Bear Stone Eggs offers traditional desserts with an Eastern twist. We provide an unique experience to all our customers by combining fresh, new, and exotic ingredients to create a product that is made to order.
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Taiwan Branches- 40 Shops Profitable Businesses with Low Startup Costs Two to three new shops open every month.
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Brand Concept In recent years, Taiwan has achieved a lot in succession in its cultural and creative endeavors. There are many successful cases of combining cultural and creative industry with restaurants. However, it is still not yet a deep root for stalls and dining cars. Bear Stone is born from such an idea. In addition to its greatly increased mobility, the cost of starting a business is relatively lower, so that the business is no longer a high risk with a high threshold and a low development limit, but rather the richer development on the contrary. This can be seen as a brand new idea of beginning a startup company.
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Mu Lan Tea
Fresh．Nature．Tea
Handcrafted Tea from Taiwan
Through four centuries of passed-down knowledge and age-old techniques of Taiwan tea history, we are drawn to Taiwan tea’s unique flavors, colors and aromas. We promise each of our cup overflows with pure, natural goodness. Our pure Taiwan teas — white, green, oolong and black — has its own unique and subtle flavors. Exclusive methods of processing allow us to achieve our intricately layered flavors while respecting the integrity of the tea. YuanZhi International Food Group Brands Introduction
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Brand Concept We embrace aesthetics of everyday life and herbal tea ingredients, making a unique brand of tea that is Mu Lan. We offer delicious teas using the finest leaves and botanicals with a blend of fresh fruit.
Product Features Our product is a mix of innovation and inspiration – a reflection of our pursuit to source the highest-quality ingredients. We integrate unique ingredients from Taiwan’s tea blend culture into our exclusive product line, all influenced by culinary trends, mixology and global tea cultures.
Franchise Advantages Our team have dedicated many years and miles to our tea artistry in Taiwan, to the pursuit of beauty in the cup and out. Which leaves you free to enjoy the benefits of offering a tea experience that’s inventive and unexpected and will certainly become an Instagram-famous beverage in the near future.
-Higher prices and margins -Celebrity endorsement -Simple and easy -Professional training -Creative, invigorating teas -Incremental afternoon business opportunity
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Branch Expansion How we choose store location is critical to the success we enjoy. Our first shop in Taiwan is in Taipei's first landmark shopping districtXimending, for its convenience of transportation, and young people crowd. The expansion plan will be made from northern to southern Taiwan in the fiercely competitive city areas.
Our first international branch will open before Spring of 2018 in London. At the same time, we will follow the successful international branding experience of Monga Fried Chicken to oversea markets, offering a cultural tea experience that is Taiwan!
Target Market - Customers between the age of 15 to 35 who love to take selfies with food pictures and familiar to social media such as Instagram and Facebook. - Customers between the age of 36 to 50 with a interest in Taiwan traditional flavor tea and herbal tea series. - Anyone who loves trying inventive beverages from different cultures.
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1-832-682-6868 (USA)
zoelin715
mongagpintl@gmail.com
hylin715
5950 Corporate Drive, Houston, TX 77036, USA