Hunter Campbell - 2022 Market Insights Sales and Marketing

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Introducing our first Sales and Marketing Insights publication. Hunter Campbell is a people business that understands the business of people. And nowhere is that more important than in the Sales and Marketing sector. Effective Sales and Marketing is built on understanding human motivation, creating lasting relationships and inspiring people to join you on a journey. That is what Hunter Campbell aspires to achieve with our Sales and Marketing division. We’re dedicated to connecting the best talent with New Zealand businesses by listening and learning, developing collaborative partnerships with the people and businesses we work with - and applying our specialist expertise to everything we do. As customer-facing functions in a business, Sales and Marketing teams are crucial for bringing in steady revenue,

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generating quality leads and building a strong value proposition and brand story. In 2022, as businesses begin to re-build after a challenging couple of years, skilled talent in this space is highly sought. Hunter Campbell recognises the importance of equipping businesses with the right narrative to attract, retain and develop the best talent. This is our first of the series of market insights for the Sales and Marketing sector. We’re pleased to be sharing the latest salary information, talent shortage areas, in-demand skills, industry sectors that are booming, as well as advice on building the best recruitment process for your sales and marketing teams. This comprehensive market overview addresses current recruitment trends for sales, marketing and communications professionals. Some of the industries booming in this space currently are FMCG, building & construction, industrial manufacturing, professional and financial services. Drawing upon recent research and expert views shared by other thought leaders, this report is designed to help companies grow sales revenue and build strong brands, by engaging the best sales and marketing staff through Hunter Campbell. We welcome the opportunity to discuss your plans for 2022 and showcase the best talent to join you on your journey.

Sindy Ward Director


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